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Version 2
HP FlexNetwork Architecture
The industrys only converged architecture for the campus, branch, and DC
FlexFabric
FlexCampus
FlexBranch
Scalable
Secure
10/19/2012
Agile
Consistent
Pursue opportunities well-aligned with FlexNetwork Exercise caution Consult HP TS Consulting Services for opportunities not aligned
GREEN ZONE
Excellent alignment
GREY ZONE
Moderate alignment
RED ZONE
No alignment
PURSUE
CAUTION
CONSULT TS
Step 2: Position
LEAD
Use LEAD
or ALTERNATE products
ALTERNATE
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FlexNetwork Solutions
Customer-level GREEN / RED zone qualification
SEGMENTS
Metro/ Regional Provider Service Provider CPE Equipment Service Provider Data Center (ALU)
Enterprise/SMB
PURSUE
CAUTION
CONSULT TS
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FlexCampus
Flatter, high-performance, low-latency two-tier networks
FlexFabric
Converges and secures data center network, compute, and storage in the physical and virtual worlds
FlexCampus
Converges wired and wireless networks to delivery secure identitybased access
FlexBranch
Converges network functionality, security and services for simplicity
FlexFabric
FlexCampus
FlexBranch
FlexManagement FlexNetwork Architecture Open Scalable Secure Agile Consistent FlexNetwork Architecture
10/19/2012
FlexCampus Wired
CAUTION
Telco/campus CPE* National/Federal certs (FIPS/CC)
CONSULT TS
Environment
Deployment Tenant model Availability Integration Select features Network speed
*
Indoor
Wireless access/wired refresh, E2E refresh/ greenfield Single High Cisco switching
Outdoor
Industrial Grade
Multiple Extreme Cisco IPT/WLAN Integrated network services (ADC, WAN Acc, FW), MACSec/Data Encryption
Sell-through/resell of HP switches/routers by service providers for provider-deployed & managed all the requirements 7 customer premise equipment CPE verify if we satisfy 10/19/2012 HP CONFIDENTIALFor HP and Channel Partners Internal Use Only
FlexCampus WLAN
GREEN zone / RED zone qualification
PURSUE
Verticals Healthcare, education, state/local government, hospitality, transportation
CAUTION
Handheld devices for Retail/Logistics National/Federal govt certifications (FIPS/CC) Large scale centralized mgmt 2500+ APs
CONSULT TS
Size Voice, video, data, guest access, Application RFID, seamless roaming, <PTP/PTMP bridging> Infrastructure needs Wireless security (IDS/IPS) Network 802.11n access point, 5400/8200 controller blade, controller appliances, unified walljack Overlay security solution (24x7) 500 Sensors United networking (wired/wireless), Cisco wired LAN overlay
Muni Mesh IMC, Comware controller blade, IPV6 500+ sensors Teleworker access point
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DRIVE a competitively superior/differentiated solution: fullfeatured, high performance/low latency 1GbE access layer, 10/40/100GbE-capable core/distribution Exploit Ciscos modular switch focus for access: position stacking-enabled fixed access-layer offerings to differentiate on price/performance or offer Modular at the price of Fixed as a choice
Sell MSM series controllers & Apsno Comware based outside of China IMC/WSM (Wireless Services Manager) for Enterprise Management Lead with 760 & 765 controllersdependent on customer environment 765zl and 760 identical functionality, 765zl chassis has redundant power
DRIVE a right-sized solution: feature-optimized 1GbE access layer (10/100M as alternate) , 1GbE/10GbE core/distribution
Offer alternates when customer requires more Cisco-like product profile, specialized features, etc.
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Lead with 6600 Routers Series for campus WAN edge/router upgrade opportunities
6600 Router Series is a high performance router with multi-core distributed processing (up to 252Mpps forwarding) 6600 Router Series supports a wide range of WAN/LAN interfaces (T3, E3, T1, E1, GbE, 10GbE, OC-3, OC-48, etc.) 6600 Routers offers greater flexibility to support a broad range of features for easy deployment
Position HP 8800 Router Series in high throughput and competitive Cisco 7600 Series deals
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Positioning objective = clarity (vs. long menu of choices) focus on key products (Lead + Alternate) that are aligned with HP strategy/business objectives and meet the vast majority of customer requirements LEADbest functionality, scale and price for this segment = ALTERNATEupsell/downsell (on price/specific features) = DO NOTposition products not explicitly positioned in lead/alternate areas unless there are specific customer requirements that we cant meet with green Explicit customer product preferences trump proactive recommendations (e.g.: three tier network designs) Field creativity and individual account selling strategies still apply!
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WIRED ACCESS
Mid-size Enterprise
Standard scaling & functionality 100s of network seats 10/100 or GbE access GbE uplinks
Large Enterprise
Advanced scaling & functionality 1000s of network seats
CORE/DIST
10500
WAN EDGE
6600 25XX
ROUTERS
8800
7500
7500 8200
MSM-7XX MSM-430
ALTERNATE
5120 EI
3600v2 EI
MSM-76X MSM-430
Layer 3 access GbE/10 GbE Uplinks 10/40/100GbEcapable Core/ Distribution Full HA; stacking
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Large FlexCampuscore/distribution
10500
High performance, future-proofed architecture 10/40/100 GbE Capable Industry-leading scalability Specialized features (BGP, ISIS, MPLS) Advanced high availability (IRF-based hitless patch upgrades) Granular management
10GbE core/aggregation Advanced functionalities: BGP, ISIS, MPLS Advanced high availability, high performance/scalability
7500
Versatile, high-performance platform 2-,3-,6- and 10-slot chassis Advanced high availability (IRF-based hitless patch upgrades), 4-chassis IRF Specialized features (BGP, ISIS, MPLS) Single OS alignment with ComWare Granular management
LEAD
HP CONFIDENTIALFor HP and Channel Partners Internal Use Only
ALTERNATE
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Large FlexCampuscore/distribution
Competitive view
Key competitive points
10500
Poor performance (10500: 40% higher) Higher latency (10500: 75% lower) Poor 10GbE density (10500: 2x higher)
LEAD
16 HP CONFIDENTIALFor HP and Channel Partners Internal Use Only
ALTERNATE
10/19/2012
Large FlexCampuscore/distribution
Competitive view
Key competitive points
7500
Versatile, high-performance platform 2-,3-,6- and 10-slot chassis Advanced high availability (IRF-based hitless patch upgrades), 4-chassis IRF Specialized features (BGP, ISIS, MPLS) Single OS alignment with ComWare Granular management
Inflexible, platform-specific VSS virtualization (7500: Solution-common, scalable IRF technology) High power consumption Complex/costly feature licensing (7500: license free) Poor performance (7500: 3x higher) Poor 10GbE density (7500: 3x higher) No switch virtualization technology (7500: Solutioncommon, scalable IRF technology) Complex/costly feature licensing (7500: license free)
LEAD
17 HP CONFIDENTIALFor HP and Channel Partners Internal Use Only
ALTERNATE
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Complete functionality (advanced L2, L3, security, QoS) Full Layer 3 features High availability/stacking PoE/PoE+, IPv6
Access-focused features, modular at price of fixed Power/space efficient, IPv6 Granular management, streamlined deployment Lifetime warranty
5400
3500
3800
Modular 10G uplinks & OpenFlow enabled IPv6, granular management, streamlined deployment Lifetime warranty PoE/PoE+
Access-focused features, lowest entry full L3 price point Mesh Technology: high-performance, resilient stacking IPv6, granular management, streamlined deployment PoE+, Lifetime warranty
Resiliency and multiservice support IRF stacking, IPv6, granular management Specialized features (BGP, ISIS, multi-CE) Redundant power supplies Lifetime warranty
ALTERNATE
Single OS alignment with Comware core/dist switch IRF stacking, IPv6, granular management Specialized features (BGP, ISIS, multi-CE) PoE/PoE+ Lifetime warranty
LEAD
5500 EI
5500 HI
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Single OS alignment with Comware core switch IRF stacking, IPv6, granular management Specialized features (BGP, ISIS, Multi-CE) PoE/PoE+ Lifetime warranty
5500 HI
Delivers resiliency, security, and multiservice support capabilities IRF stacking, IPv6 Specialized features (BGP, ISIS, multi-CE) Redundant power supplies Lifetime warranty
LEAD
Inflexible, platform-specific, low performance, localonly stacking solution (5500: Solution-common, scalable, IRF technology) Complex/costly feature licensing (5500: license free)
ALTERNATE
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Poor stacking performance (3800: 336Gbps vs. 64Gbps) No modular stacking capability (Fixed only) No 10GBase-T support Lower stack scaling (3800: 10 vs. 9 stack members) Complex/costly feature licensing (3800: license free)
Modular 10G uplinks & OpenFlow enabled IPv6, granular management, streamlined deployment Lifetime warranty
LEAD
20 HP CONFIDENTIALFor HP and Channel Partners Internal Use Only
ALTERNATE
10/19/2012
5400
Access-focused features, modular at price of fixed Power/space efficient IPv6, PoE+, OpenFlow-enabled Granular management, ease-of-deployment Lifetime warranty
Higher latency (5400: 85% lower*) Higher power consumption (5400: 9x/Gigabit performance)
LEAD
ALTERNATE
10/19/2012
Single OS alignment with Comware core switch Advanced high availability (IRF-based hitless patch upgrades) Specialized features (BGP, ISIS, MPLS)
Granular management
8200
3600 v2 EI
Lifetime warranty
LEAD
Expected availability: September 2011 22 HP CONFIDENTIALFor HP and Channel Partners Internal Use Only
ALTERNATE
10/19/2012
7500
Versatile, high-performance platform 2-,3-,6- and 10-slot chassis Advanced high availability (IRF-based hitless patch upgrades), 4-chassis IRF Specialized features (BGP, ISIS, MPLS) Single OS alignment with ComWare Granular management
Poor performance (7500: 3x higher) Poor 10GbE density (7500: 3x higher) No switch virtualization technology (7500: Solutioncommon, scalable IRF technology) Complex/costly feature licensing (7500: License free) Complex/costly feature licensing (7500: License free)
LEAD
23 HP CONFIDENTIALFor HP and Channel Partners Internal Use Only
ALTERNATE
10/19/2012
8200
Access-focused features, modular at price of fixed Critical high availability (nonstop switching) Power/space efficient ease-of-deployment OpenFlow-Enabled Lifetime warranty
Higher latency (8200: 85% lower) Complex/costly feature licensing (8200: license free) Lifetime warranty excludes power/cooling (8200: E2E LTW) Poor performance (8200: 3x higher) Higher latency (8200: 50% lower) Complex/costly feature licensing (8200: license free)
LEAD
ALTERNATE
10/19/2012
3600 v2 EI
Single OS alignment with Comware core switch 10/100 full layer 3 with IRF Specialized features (BGP, ISIS, MPLS)
No PoE+ support (3600v2 EI supports PoE+) No stacking capability (3600v2 EI supports IRF) Complex/costly feature licensing (3600v2 EI: license free)
LEAD
25 HP CONFIDENTIALFor HP and Channel Partners Internal Use Only
ALTERNATE
10/19/2012
High performance, multi-core processing Up to 252 Mpps forwarding Modular WAN/LAN (T3/E3,T1/E1, 1/10GbE, OC3/48) Comprehensive routing, nested QoS Dynamic VPN Real-time fail-over & system resiliency options
8800
High throughput (10GbE) and scalable architecture Up to 864 Mpps forwarding High density WAN/LAN (1/10GbE, OC-3~192) Comprehensive routing, hierarchal QoS IPSec/MPLS VPN Real-time fail-over & system resiliency options
LEAD
*Expected availability: September 2011 26 HP CONFIDENTIALFor HP and Channel Partners Internal Use Only
ALTERNATE
10/19/2012
High performance, multi-core processing Up to 252 Mpps forwarding Modular WAN/LAN (T3/E3, T1/E1, 1/10GbE,OC3~48) Comprehensive routing, nested QoS Dynamic VPN Real-time fail-over & system resiliency options
Poor performance (6600 has up to 10X more routing, up to 20X more switch capacity, up to 4X more VPN performance than ASR1000 Series) Complex/costly feature licensing (6600 has simplified licensing most advanced features available at no additional cost) Multiple OS versions (Unified OS across all HP routers with Comware) Several management systems (Single-pane-of-glass management with HP IMC)
*Expected availability: September 2011 27 HP CONFIDENTIALFor HP and Channel Partners Internal Use Only
LEAD
ALTERNATE
10/19/2012
High throughput (10GbE) and scalable architecture Up to 864 Mpps forwarding High density WAN/LAN (1/10GbE, OC-3~192) Comprehensive routing, hierarchal QoS IPSec/MPLS VPN Real-time fail-over & system resiliency options
Poor performance (8800 has more than 29X routing performance than Cisco 7600 Series) Complex/costly feature licensing (8800 has simplified licensing most advanced features available at no additional cost) Multiple OS versions (Unified OS across all HP routers with Comware) Several management systems (Single-pane-of-glass management with HP IMC)
LEAD
28 HP CONFIDENTIALFor HP and Channel Partners Internal Use Only
ALTERNATE
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FlexCampus Exceptions
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Mid-size FlexCampuscore/distribution
8200/5400
Simplicity, right-size feature set (L2-focused for access, Advanced L3 (OSPF) for core) Baseline performance (range: 1G to10G) Granular management/control, ease-ofdeployment 3800
7500
Direct replacement for Cisco 4500 Advanced layer 3 (OSPF) + specialized features (BGP, ISIS, MPLS) Advanced high availability (IRF-based hitless patch upgrades)
LEAD
31 HP CONFIDENTIALFor HP and Channel Partners Internal Use Only
ALTERNATE
10/19/2012
Mid-size FlexCampuscore/distribution
Competitive view
Key competitive points
8200/5400
BEST aligned with typical customer requirements Power/space efficient Advanced layer 3 (OSPF) Critical high availability (nonstop switching) Ease-of-management, lifetime warranty
Poor performance (8200: 9x higher, 5400: 7x higher*) Higher power consumption (5400: 9x/Gigabit performance) Poor port density (5400: 128% higher) Complex/costly feature licensing (8200/5400: License free) Lifetime warranty excludes power/cooling (8200/5400: E2E LTW) No Energy Efficient Ethernet support Poor performance (8200: 3x higher) Higher latency (8200: 50% lower)
LEAD
ALTERNATE
10/19/2012
Mid-size FlexCampuscore/distribution
Competitive view
Key competitive points
7500
Direct replacement for Cisco 4500 Advanced layer 3 (OSPF) + specialized features (BGP, ISIS, MPLS) Advanced high availability (IRF-based hitless patch upgrades)
Poor performance (7500: 24x higher Inflexible, platform-specific VSS virtualization (7500: Solution-common, scalable IRF technology) Complex/costly feature licensing (7500: license free) Poor performance (7500: 3x higher) Poor 10GbE density (10500: 3x higher) No switch virtualization technology (7500: Solutioncommon, scalable, distance-capable IRF switch virtualization technology) Complex/costly feature licensing (7500: license free)
LEAD
ALTERNATE
10/19/2012
Mid-Size FlexCampuscore/distribution
Competitive view
3800
Stackable fixed-port with modular-performance features Meshed Technology: high-performance, resilient stacking IPv6, PoE+, 10G uplinks, streamlined deployment Lifetime warranty
Poor stacking performance (3800: 336Gbps vs. 63Gbps) No modular stacking capability (Fixed only) No 10GBase-T support Lower stack scaling (3800: 10 vs. 9 stack members) Complex/costly feature licensing (3800: license free)
LEAD
34 HP CONFIDENTIALFor HP and Channel Partners Internal Use Only
ALTERNATE
10/19/2012
5120 El
Single OS alignment with Comware core switch IRF stacking/advanced QoS PoE
Lifetime warranty
29XX
25XX/26XX
BEST aligned with typical customer requirements Feature/value balanced basic layer 3 (RIP/static routing)/security Gig client ports/optional 10G uplinks, PoE+ for investment protection Lifetime warranty
LEAD
Cost sensitive deals only Layer 2/basic layer 3* 10/100 client ports Lifetime warranty
ALTERNATE
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Poor buffer memory architecture (29XX: Dynamic memory allocation) Limited QoS with 4 queues (29xx: 8 queues)
Brocade Fastiron GS
No PoE+ support Expensive (29xx: more cost effective & features focused for branch deployments)
LEAD
36 HP CONFIDENTIALFor HP and Channel Partners Internal Use Only
ALTERNATE
10/19/2012
25XX/26XX
Cost sensitive basic connectivity switch Layer 2/basic Layer 3* 10/100 client ports PoE/PoE+ support Lifetime warranty
No compact 8-port PoE version available Limited lifetime warranty (25xx/26xx: E2E lifetime warranty)
LEAD
ALTERNATE
10/19/2012
5120 El
Single OS alignment with Comware core switch IRF stacking/advanced QoS PoE Lifetime warranty
Cisco Catalyst 2960S Lan Base: Complex/costly feature licensing (5120-EI: License free)
LEAD
38 HP CONFIDENTIALFor HP and Channel Partners Internal Use Only
ALTERNATE
10/19/2012
4200/4210/4210G/4500/45x0G/4800G/5500 /5500G (FE/GbE fixed, legacy 3Com-branded): Announced or planned EoS, replaced by other products 4200 (low-end FE/GE modular): Non-strategic, very low revenue
3600 SI, 3610 (FE L3), 3100 EI/SI (FE L2/Lite L3 fixed): Non-strategic, low revenue, FE platforms 5820X/5800AF: Positioned as data center products
2800 (GE L2/L2+ fixed): For GE L2/L2+ lead with E25xx since higher revenue $100+M vs $40M over same period) & is future proof
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WLAN Access
POSITIONING GUIDELINES
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Cisco 6500: WiSM controllers require a SUP720 (Ciscos most expensive) module to be installed.
Cisco 5508: No support for VPN termination (such as IPsec and L2TP) and VPN pass-through
MSM760 Appliance
MSM760 Appliance Environments without a 5400/8200 chassis NON HP customers 40200 access points and, up to 800 APs as part of a Team Up to 2000 simultaneous guest access users Support for L3 roaming services, and failover 1 Year Warranty
LEAD
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Cisco 4402, 2100 Series Wireless Controllers; Aruba 600; Ruckus ZD1100
Competitive points
Mid-range, enterprise-class controller Virtual failover redundancy, sFlow, and fanless Up to 40 access points and/or access devices 250 simultaneous guest access users Automated workflows for easy configuration (V5.7) Lifetime Warranty
LEAD
ALTERNATE
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FlexCampus WLAN AP
MSM 46x
Highest performing access points in industry Dual radio 802.11n 450 Mb/s/radio RF optimization features Powered by 802.3af PoE Also managed centrally by a Mobility Controller Lifetime warranty Typical customer requirements 802.11n connectivity (MSM4xx) Comprehensive WLAN security WLAN-specific network management functionality Typical competitive offering Cisco AP Aironet 3600i ( 3SS stream) and 3500i; Aruba AP 135, AP 125; Ruckus 7962 Key competitive points Cisco: Aironet 3600i. Interference detection only ,when deployed in overlay mode. Self healing, requires rip and replace HP MSM466 provides unique simultaneous use of the 5GHz band providing improved HD Video capability Aruba: APs will not function if connectivity to the controller is broken. (requires full redundancy implementation) Ruckus: No unified wire/wireless integration No 3 spatial stream AP
LEAD
43 HP CONFIDENTIALFor HP and Channel Partners Internal Use Only
MSM430
Value sensitive Enterprise markets Dual radio 802.11n 300 Mb/s / radio RF optimization features Powered by 802.3af PoE Lifetime warranty
ALTERNATE
10/19/2012
The regional PLM will collect the feedback and, on a quarterly basis, send it to the authors of the sales guides.
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Next Steps
Attend mandatory training FlexNetwork qualification & positioning Click sales guide tab on sales portal FlexNetwork sales guides Additional resources:
Leave behind the FlexNetwork architecture brochure Download the FlexNetwork architecture whiteboard HPN ROI Tool Link Send to clients or use new customer testimonial videos in presentations
UL Marriott
DreamWorks SHI
CERN
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Thank You
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