IntegratingSocialMediaandInternRecruitment

Analyze Targetdemographic.Junior,senior,andgraduatecollegestudentsofanymajor lookingtofulfillaninternshipintheGreaterPhiladelphiaarea.Targetinternsareable tocommittoa12weeksummersessionora16weekfallorspringposition. QuickStats

99%of1824yearoldshaveaprofileonasocialnetworkingsite 59%ofadultsages1829saythattheInternetisthefirstplacetheylookforinformation InJanuary2010,42%ofFacebooktrafficcamefrom1834yearolds(Millennials) Theaverage1824yearoldspendsabout6.7hrs/weekbrowsingsocialnetworkingsites Of524collegestudentssurveyed,79%arecomfortablewithemployersreachingoutto themdirectlythroughsocialmediaforjobandinternshipopportunities Over30%ofthose524havepostedontheirpagelookingforhelpwithgettingajob Almosthalfofthe524saidthey'vesentpersonalFacebookmessagestoatleast10friends askingforhelpfindinganinternship InAugust2011,theoverallaveragesocialnetworkinguserhad231friends,buttheaverage 1824yearolduserhadanaverageof406friends Morethan7in10adultsbetweenages1824usesocialnetworksdaily Amongthoseaged1824,findingrealworldactivitiesisacentralmotivationforonline networking;oneinthree1824yearoldshaveusedsocialnetworkingforthis(comparedto oneinsixforalladultnetworkers) Source:Mintel,Internships.com

Define Whatdoesourtargetdemographicvalue?Whataretheydrawnto?
1. 2. 3. 4. 5. 6. 7. Creativity Honesty Content Interaction Practicality Professionalism Value 7valuesofthetargetdemographic:

Creativity.Inthenewageofasocialmediadrivenworld,collegestudentsareespeciallybombarded
withinformation,ads,andothertargetedmediaonaconsistentbasis.WithiPhonesandAndroids gluedtotheirhands,radioadvertisementsandbillboardspenetratingtheirdailycommute,andthe Internetasacentralhubthat'sentirelychangedthewayweobtaininformation,Millennialsare targetedbycompanieswhoarenowdoingallthattheycantostandoutintheracefortheattention oftheirmarkets.

Honesty.Transparency.Weallknowthat,generally,peopledon'tappreciatebeingliedto,butdeceit

hasquicklybecomeacommonalityamongInternetmarketingplatforms.PopupsandClickhereto winafreeiPad!messagescansurroundourtargetdemographiconapersistentlevel.Theywereborn intoagenerationthatwasthefirsttoexperimentwithsocialmediasuchasMyspace,Facebook,and evenasfarbackasbloggingonXanga.Ourtargetisadeptinrecognizingmanykeysigns(suchaslack ofcompleteness,lackofregularupdates,etc)ofalackinhonestyandtransparency.Theyhave developedmediafilters.TheMillennialmarketsegmentlikesawhatyouseeiswhatyouget mentality.Whatwithtargetedmediaeverywheretheyturn,Millennialsseekstraightforwardnessand theabilitytotrustcontentthey'reexposedto.

Content.Theagerangefortheinternswewanthappenstobemasterfulinevaluatingthequalityof

anonlinepresence.FacebookFounderandCEOMarkZuckerbergis28yearsold,placinghimonly slightlyoutofourtargetagerange.Ourtargethavebeentheguineapigsforsocialmedia,andone couldarguethatmanyhaveacquiredasixthsenseforproficientlynavigatingandevaluating (especiallyonline)mediatargetedtowardsthem.Theirclassmates,friends,andfamilymembers createdtheseiconicplatformsonwhichwenowessentiallylive.Millennialstestedtheseplatformsand haveenduredcountlesstweaksandtrendsthathaveproducedtheeverchangingindustryofsocial media.Thus,ourtargetdemographiccanmakeaninstantaneous,cleardistinctionbetweenabusiness thathasaFacebook,Linkedin,andTwitterbecausethecompanyfeelsthatitshouldbepresenton theseplatforms(itis2012already),versusacompanythatcanproficientlynavigateandleverage socialmediaforlegitimate,largerreasons(suchasimprovingbusinessresults,recruitingnew employees,andpromotingthepurposeorcauseofthecompany).Asfuturegenerationsareborninto anageinwhichsocialmediaisthelawoftheland,theirmediaevaluationskillswillonlysharpenand evolve.Socialmediaprofilesthatarefullycomplete,appropriatelyinformative,efficientlyinteractive, andregularlyupdatedstandoutandmakeitpastthetargets'mediafilters.

Interaction.Associalmediahasbecomemoreandmoreconcretelyintegratedintooursociety,ithas
incurredalargechangeinhowweinteractwithinformation(andoneanother).Nolongeris informationaonetomanysystem;overthelastdecadeorso,amanytomanymentalityhastaken over.Thelinebetweenproducersandconsumersisbeingblurred,asanyonecangoontheInternet andpostwhateverheorshepleases,andgetinstantexposureandfeedbackfrompeopleallaround theworld.Socialmediahasgivenusaconstantbackandforthwayofcommunicationwithone another,whichwemusttakefulladvantageofinordertoeffectivelygrabtheattentionof, communicatewith,andenticeprospectiveinterns.

Practicality.Sincecollegestudentsknowhowtouseandevaluateawidearrayofdifferentsocial
mediaplatforms,they'reawareofwhattheseplatformsarecapableof.Havingopenedupsucha directlineofbackandforthcommunicationwiththeworld,socialmediaisoptimalforbusiness recruiting.Juniors,seniors,andgraduatestudentsarealikelytoutilizesitessuchasFacebook,Twitter, andLinkedIntofindprospectivejobs.CollegeCareerCentersaimtosupplystudentswithhelpand viablecareerendeavors,givingtheirstudentspracticalopportunitiesinthearea.

Professionalism.Beingjuniorsincollegeupthroughgraduatestudents,ourtargetdemographichave
somekindofanideawhattheywanttodowithrespecttoacareer.Theyarereadyandwillingto makestridestowardspreparingtoentertheworkforcewithasmuchexperienceandknowledge possible.WhethertryingoutBizDev,sales,andmarketingortryingtogetajobinoneofthesefields, prospectiveinternshavevaryingdegreesofexperience.However,theyalldohaveonethingin common:theyareseekingaprofessionalopportunity.It'scleartoanyonewhoworksinthisofficethat ReminderMediaoperatesinaveryprofessionalsetting,butalsoafunone.Thisgoesalongwiththe necessityfortransparencyinordertosuccessfullyrecruitthebestofthebest,wemustcommunicate thewayRMoperatesthroughourinteractionswithprospectiveinterns.Howwilltheirtalentsbeutilized atReminderMedia?Whatwilleachstudenttakeawayfromthisexperience?Eachinteractionis

important.Weshouldbearinmindthatinattemptingtorecruitinternsusingsocialmedia,weare enteringtheirbackyard.Utilizingcasualandconversational(yetprofessional)toneandlanguage makesasignificantimpactinstandingoutamongotherprospectiveemployers.Communicatingona levelplayingfieldisvaluabletothismarketsegment.Ourtargetwantstobespokentoandtaken seriouslyasprofessionals,yetbeviewedasnewadultsthatcanoperateinafun,legitimatework environment.

Value.Thefinalandmostimportant(tous)valueheldbyourtargetaudienceisvalueitself.At
ReminderMedia,internsarewarmlywelcomedbyallexistingemployeesandareincludedincompany activities.Fromdayone,itismadeclearthatinternsarevaluedmembersoftheReminderMediateam currentstudentsthinkdifferently,andarepresentlyenrolledinclassesinbusiness,sales,accounting, communication,IT,andmarketingthefactthatwehonefreshpersonalitiesandskillsetsarewhatset thevalueofReminderMediainternsapartfromothercompanies.Havingaccountsonmultiplesocial mediasitesforthesolepurposeofrecruitinginternsspeaksinandofitselftohowvalued ReminderMediainternsare.Asaresult,ReminderMediasticksoutininterns'(andtheirpeers',friends', andfamilies')headsasacompanythatholdsveryhighregardforhiringrockstarinterns:anessential assettothecompany.Theneedtobelongisanaturalhumantendency,sotappinginto(and capitalizingon)thatlongingforvalueinourrecruitingwillsetusapartfromothers.

So...
Howdowecommunicatethevalueofourinternstoprospectivestudentsinorderto standoutasadesirable,worthwhilecompanytoapplyforaninternshipwith?

Howdowecapturetheheartsandmindsofprospectiveinterns?
Conceptualize

Wevalueourinternsnotascopymachining,coffeerunningcollegekids,but asintegralmembersofourteamwhopossessfreshskillsetsandideasthatare essential to driving our business. We are passionate about fostering and solidifyingmutuallybeneficialrelationshipsthroughworkingwithyouonreal worldtasksandprojectsinaprofessional,driven,funworkenvironment.We aimtoprovideyouwithlegitimate,applicableopportunitiesforlearningand networking that will be of real use to you for your future. After all, at ReminderMedia, we're all about relationshipswe have one goal for our interns:wewanttohireyou!
Plan TheBigThree

Formulate Let'sbuildupsomehype.
TheInternshipCoordinatoristhebridgebetweeninterns&ReminderMedia Uponthebeginningoftherecruitingperiod,theInternshipCoordinatorwillbuildup excitementandprovideanyandallnecessaryinformationforapplyingforthe internship Ex:ApplicationsfortheFallsemesterarenowbeingaccepted!!Can'twaittohear fromyouguys!Kim(InternshipCoordinator) Ex:Clickthislink(bit.ly/23.45z2)tofilloutanapplicationfortheSpring2012 internship!Questions?Feelfreetoposthere&ask!Orshootmeanemail (kbaker@remindermedia.com)Kim,InternshipCoordinator Whentheseason'sinternsarehired,theywillreceiveanOfferLetter. Intheofferletter,alinktotheFacebookInternshippagewillbeprovided AskallacceptedinternstobothreplytotheofferletterandpostontheFacebook pageacceptingtheiroffer Thiswillincreasetheactivityonthepageandprovideexcitementandcreate onlineconnectionsbetweentheinternsthemselves

Let'sshoweveryonewe'reproudtohaveanewgroupofuniqueinterns.
WewillcreateaPhotoAlbum(MeettheSpring2012Interns!)withthefollowingasthe Descriptiononeachphoto: (AcceptedstudentswillbeaskedtoreplytotheOfferLetterwiththeir): Name(whatyouliketobecalled) Aphotoofyouthatdescribesyourpersonality School&area(s)ofstudy Hometown Activities/hobbies/interests Yourpushpin:whatpushesyou,whatdrivesyou,todowhatyoudo? Wheredoesyourpassioncomefrom?Whatinspiresyou? Wegenuinelywanttoknowwhatinspiresourinterns.Thisquestion communicatesourgenuineinterestandvaluethatsetusapartfromothers, whilegeneratingaconversationandsparkingbrandconnection/interest Keepanopenlineofcommunication(ex:...Ah,andonceagain,it'smeand16 internsintheconferenceroom.Let'sgettotraining!!Kim)(ex:Firstdayonthejob! Let'sseewhatourfallinternsaremadeof!!Kim)

Let'slettheinternsshoweveryonewhatworkingatReminderMediaislike.
BecausewhoknowswhataninternshipatRMislikemoresothancurrentinterns? Eachweek,adifferentinternwillberesponsibleforcomingupwith35updatestopost ontheRMInternFacebookpage. Postscanbe(butarenotlimitedto): Currentprojects(ex:Excitedtolearnhowtowritescripttoday!MaybeI'llbe abletoteachmyfallprofessorsalittlesomething;))

 Photos(ofworkspaces,aroundtheoffice,activities,etc.) Questions(ex:Who'sreadyforJuly4thweekend?!Whatareyourplans?) What'sgoingonaroundtheoffice(ex:NowPlayingintheReminderMedia office:HeyYaOutkastIcanalreadytellit'sgonnabeaGREATday!) Excerptsfrominternjournals Pushpins.Let'sconsideraskinggroupmembersthatAREN'Tcurrentinternswhat theirpushpinsare.Whatmotivatesthem?Whatinspiresthem? InternswillsubmitcontenttoKim(orSocialMediaIntern)tobereviewed&posted Kimwillreview,post,andsignposts(ex:Gettingallreadytoheadouttothe lowerlotfortherestofthedayfortheReminderMediaMemorialDayOffice BBQ!Wiffleball,anyone?!Alex(Intern))

TopReasonswhyMillennialsRemain "Like"sonaFacebookPage: 1."Commentsarerespondedtowithinatimelymanner" 2."Photosandtextpostedareimportant" 3."Thepagefrequentlypostsavarietyofcontent" InternationalPRResearchConference,2012 Apply

Howdothepiecesfit?
Honesty.We'regivingprospectiveinternsarealinsidelookatwhatreally goesonhereatReminderMediaandhowweoperate.Thereareno hiddenoperationsortricksinthesleeve.Whatyouseeiswhatyouget! Value.Havinginternscontrolsocialmedia(andnotastheirprimarytask weknowthisbecausetheypostaboutlearningsales,howtowritescript andmarket,etc.)communicatestheirvalue.Postingupdatesandpictures ofdeckedoutinternworkspaces(withacomputer,phone,etc.)further communicatesthisvaluewhilebeingtransparentinallowingprospectsto haveaninsidepeekintoacrediblebusiness. Professionalism.Byemployingcasualtoneandlanguageinpostsconcerningdifferentareasthat standouttoourtarget(lettingthemknowwhatcontemporarymusicwe'replayingintheoffice, whatuseful&applicableskillswe'reacquiringtoday,andsharingcompanyoutingsthatresult fromhardprofessionalwork),we'reconveyingtheexactprofessionalfeelandworksettingthatwill mostenticeprospectiveinterns. Interaction.Establishingdialogueiskey.Dialogueisthenew,shatteringtheonetomanymold which,untilrecently,hasdominatedthewaywecommunicate.ForambitiousPhiladelphiaarea collegejuniorsthroughgraduatestudentslookingforinternships,wewanttheReminderMedia Internpagetoencompassawealthofinformation,clarity,andinteractionwiththecompany. Therereallyaren'tmanycompaniesthatareproficientlydoingthistodate.Craftingdialogueand holdingintern/companycentricconversationtoconveythevalueandworthofourinternsis essentialtoreachingouttoourtarget.

Content.Foradrivencollegestudentlookingforaninternship,fewthingsaremoreattractivethan afun,resultsoriented,professionalworkenvironment(giventhattheinternshipiswithacredible businessesthatpaysitsinternsorgivesclasscredit).Ourengagingcontent(photos,Now playing,questionsofgeneralinterest)communicatesjustthisidea.Athorough,completepage standsoutamongandmakesitthroughourtargets'mediafilters. Practicality.Throughalreadyestablished(andbourgeoning)relationshipswithlocalcollegesand universities,wewillleveragerelationshipstoouradvantage.Manylocalschools'CareerService Centers(suchasPhilaU,UPenn,LaSalle,andTemple)haveaccountsonFacebook.We'llwork withtheseCareerCenterstohaveourFacebookpagepostedontheirCareerServicepages. Havingyourschoolrecommendaninternshipestablishesanadditionallayerofcredibilityfor ReminderMedia.AnRMinternshipthusbecomesapractical,viableoptionforprospects.In addition,FacebookoffersextremelytargetedadvertisingtohelppromoteourInternpageto studentswhowouldjumpattheopportunitytoapplyforaninternship(seepage8). Creativity.Creatingcontentofsuchdiversenature(videos,photos,commentthreads, conversations,polls,etc.)transformsourFacebookpageintoadestination.Stayforawhileand checkouteachintern(distinguishedasanindividual,uniqueworkerthrougheachbiographyon thepage),viewphotosfromlastyears'Sixersgameouting,andlendyouropiniontooneofour manycommentthreadsonareasthatinterestyou.Creativecontentisengagingtoourtarget market.Mediafilters!

Label Field 2

Nearlyonequarterof2012graduatesusingsocialmedia identifieditasaresearchtool,upfrom17percentjusta yearago,andupfrom15percentamong2010graduates. Studentsareusingittoseekoutsalaryandcompensation information,jobdescriptions,andinformationaboutthe employerstraininganddevelopmentprograms. NationalAssociationofCollegesandEmployers,2012

Consider

Inrecentyears,manybusinesses(andmovies,socialcampaigns,etc.)advertisetheir FacbeookTimelinesinsteadofthemoretraditional,companyownedwebsiteURL. FanTimelines(formerlyBrandPages)thuscanfunctionascustomizedminisites:

Profilephoto(180x180px,scaledtofit) Coverphoto(851x315px) Customizedbuttons

Aboutsection Timelinefeature CustomizedFacebookURL

Weknowhowtogoaboutshowingprospectiveinternshowtheinternship atReminderMediaiswellworththeirfall,spring,orsummersemester...
Now,howdowefindprospectiveinterns?
AtReminderMedia,we'redevelopinganinternshiponwhichweprideourselves,recruitingunique studentswithsharpminds,strongskillsets,andpassionforwhattheydo.Istheremorewherethat camefrom?OurFacebookInternshippagewillbeheavilyutilizedasareferraltoolaplace whereanyonewhoislookingforaninternshipissuretocheckoutuponrecommendationof friends,family,andacquaintances.Butwhatcanwedotomakestridestowardslocatingand recruitingprospectiveinterns?

...Luckily,ascollegestudentshavespentyearsbuildinganonlinenetworkonFacebook,such networksareincrediblyvaluableinthetargetedadvertisingFacebookhasdeveloped.

<ThePagessidebarisstationedontheright handsideonanygivenuser'shomepage.Itscrolls withthehomepage,soit'salwaysvisibletotheuser asheorshescrollsdownhis/herNewsFeed.

(TheRecommendedPagessectionofferssuggestionstousers basedonpagesthatpeoplewithintheirnetworkLike)

<WithinthePagessidebaristheSponsored section,includingpages,apps,orwebsitesthatpay forthisspace. InpromotingourFacebookPage,wehavethe optionofwhatactivitywewishtoshowcase:

Anewadaboutthepage Apostonthepage(shownleft) Whenpeoplelikethepage(shownleft) Whenpeoplelikeapostonyourpage *Theseadsshownamesoffriends(peopleinyournetwork) whohavelikedit,makingtheadmorerelevanttothe prospect.

<Theefficiencyoftheseadscomesinourability toaimtheadstowardsourtargetdemographic,by:
Location Education Work Age Likes&interests Friendsofconnections

Let'sconnect.

Formulate @RMinternship

TorootourTwitteraccountwherethewateris,wemustbuildanetwork Hiredinternswillbeencouragedtofollow@RMinternshipupontheiroffer Hiredinternsareencouragedtotweet@RMinternshipacceptingtheirposition Twitteraccount/tweetswillbeintegratedintoFacebookpage Optimalexposure;integrationacrossmultiplechannels @RMinternshipwillfollowtheTwittersofcollegeCareerServiceCenters: @PSUCareerCenter @DrewCareerCenter @Pitt_CDO @MooreCareers @TempleCareers @TCNJCareerCtr @RUCareers @TheCDO @BucknellCareer @DrexelSCDC *notfactoredintoavg. @PennCareerServ* TheaverageTwitterhandleabovehas715followers(excl.Penn[5,015]) @RMinternshipwillalsofollowTwitterhandlesofonlinecareertools Linkedin,Monster,TweetMyJobs,CareerBuilder,Jobvite

Twitter'ssearch(anddisplay)algorithmplacesthemost activeusers'tweetsatthetopofkeyword,user,&hashtag searches. Saysomeonesearchesfor#internshipswithintheGreater Philadelphiaarea,userswiththelargestspheresandratesof influence/engagementwillappearatthetop

Let'sengageintheconversation.
Twitterisallaboutfeedbackandsparkingconversation.Inordertobesuccessfulon theminibloggingplatform,weneedtoactivelyparticipateindialoguethat concernsourgoal Kim(orSocialMediaIntern)willjointlycompriseatleast5tweets/week.Tweetscanbe, butarenotlimitedto: Replyingtotweetsofaccounts@RMinternshipisfollowing Retweetingpostsofaccounts@RMinternshipisfollowing Favoritingtweetswithin@RMinternship'snetwork ^^Interactioniskey.Thisishowwewillgrowournetwork&influence Utilizementions,hashtags,andtrendingtopicsintweetsforoptimalexposure Facebookintegration(thiscanbeeffective,butithastobeusedsparingly): Photos(andphotoalbums)ofworkspaces/office/officeevents #NowPlaying Pushpins

Engageinconversationaboutcurrentindustrytopics.Inthespecificcaseof @RMinternship,ourindustryisstudentinternshipandjobrecruitment TweetingInfographicsaboutgettinginternships Relevantarticlesandpostsconcerningstudentsandtheirjobs Conversationstartersthatconveygenuineinterest&professionalmotives Ex:Congrats#seniors2012!There'sstilltimetoapplyfora@ReminderMedia #Internship!Applyhere:bit.ly/3295#graduation#phillyjobs

Let'ssparkourownconversation.
Eachtimethereareanewbatchofinterns,wewillintegratethepostsintroducing thosenewinternsonFacebookintoourtweets Ex:(drumrollplease....)Introducing...the2012ReminderMediaSummerInterns! fb.me/287l.f7 @RMinternshipwilltweetusinghashtagsandtrendingtopicsthatwillcatchthe attentionofourtargetmarketwhileparticipatingindialoguethey'reengagingin #ThatAwkwardInterview #ResumeTips #WorstJobs #BizDev #Summer2012 #BusinessRelationships EmployingahumoroussideANDaprofessionalsidetoouraccountmakesitadiverse, entertaining,yetpractical&informativeaccounttofollow Thisgivesourbrandlifeit'saboutfindingabalancebetweenpersonableand professional.Ourtargetmarketseeksthisbalanceinaworksetting

Aboutonequarterofinternetusers ages1824useTwitter... ...EVERYDAY! Mintel(Jan2012)

Howdothepiecesfit?
Honesty.Asitsbenefitsandpracticalusesarebroughtmoreandmoreto
lighteveryday,Twitterhasestablisheditselfasaplatformonwhichto engage.Thesiteisoptimalforgivingapersonablesidetobusinesses.It createsalevelplayingfieldthroughwhichweareabletocreateand conveybrandidentity,aswellwereceivefeedbackandreallocateas needed.Composingtweetswithhumanpersonality&linkingFacebook contentthatgivesaninsidelookintoourofficeestablishesastraight forwardnesswithourtargetdemographic.

Apply

Value.Amicroblogginggiant,Twitterhasgivenustheabilitytoannounceshortmessagesto
networksofmillionsofpeople.Incomposing140charactertweetsbroadcasttomany,weposition ourtweetsasreminderstoourtargetdemographicthatReminderMediaisabusinesseswhose relationshipwithinternsisvaluableandworthpursuing.Likeourothersocialaccounts,havinga Twitterhandlesolelyforinternrecruitmentspeaksvolumestowhatkindofaworkenvironment

ReminderMediaprovidesandtheimmensevalueweplaceoninterns.

Professionalism.Inmaintaininganaccountthatbroadcastslistingsofprofessionalopportunities
andatransparentcorporatesetting,ReminderMediaemergesasacompanythattakeshiring internsseriouslyandisgenuinelyinterestedandmotivatedtostandoutinachangingworldof media.Ourtargetdemographicwantstofitintoaprofessionalsettingandreapthebenefitsof professionalismandprofessionalwork.Ingivingthemaninsidelookintohowbeneficial (learning/networkingwise)andfunitistoworkhere,wehitkeynecessitiesofourtarget.Tone& languageareessential.

Interaction/Content.Twitterwasmadeforinteraction.Twitter'spurposeisinteraction.Therefore,

Twittercontent=interaction.Targeted,direct,concisefeedbackiswhatmakesthetwitterverse go'round.Utilizinghashtags,trendingtopics,andengagingwiththecybernetworkwe've created,wewillemphasizethevalueofinternsthroughtimely,consistent,worthwhileinteraction. NotonlywillweaimatourtargetdemographicwewillwillalsocatertoCareerServiceCentersof Universitiesinsurroundingareas.Theseinteractionswilldevelopandharvestourrelationshipswith localinstitutions,remindingthemofthevalueweplaceontheirstudentsasprofessionalsessential todrivingourbusiness.

Practicality.Developinganetworkofprospectiveinterns,existinginterns,formerinterns,

companieswithinourindustry,andlocaluniversities,thecontentouraccountomitsisofrelevant, practical,informing,engaging,andprofessionalnature.Capitalizinginonrelationshipswe have/willfurtherdevelopwithlocalinstitutions,wewillworkwiththemtohaveourjoblistingsand tweetsretweetedontheiraccounts.Institutionsthatpublicize(support)companiesviasocial mediaareendorsingwhatwepromote.Ifstudentsseetheirschoolsbroadcastingapositionata business,thereexistsanadditionallayerofcredibility.AReminderMediainternshipthusbecomesa practical,viableoptionforprospects.

Creativity.Twitterhasprovidedimmenseopportunityforuserstobrandtheirpages.Our
@RMinternshipTwitterpagecanbebrandedinaccordancewithallotherReminderMedia branding.Customizationoptionsinclude: Profilephoto(avatar) Aboutsection Twittername Background Twitterhandle(@RMinternship) Postedphotos

Formulate Let'sconnect.
Liketheothersocialmediaplatforms,wemustbuildanetworkonLinkedIninorderto optimallyleverageallithastooffer

[LinkedIn'spurposeistoformprofessionalconnectionsandencourage relationshipsinthebusinessworldandbeyond.Itisbecoming#1TOPwayin whichrecruiterssourcefortalent.]

ManylocalinstitutionshaveCareerServiceCentergrouppagesonLinkedIn: DrexelUniversity UniversityofPittsburgh TempleUniversity JamesMadisonUniversity SaintJoseph'sUniversity AlbrightCollege UniversityofDelaware WidenerUniversity PennStateUniversity TheseCareerServiceCenterpageshelptoconnectstudentswithjobs/internships

^Here,companiesareabletopostjobsandopportunitieswithlinkstoapply Throughthis,interactionwithhiringcompaniesiseasyit'sassimpleasclicking JoinGrouptoconnectwithprospects Prospectscanapplyfromthislink Therearemanycommunitiestoengagewith,includingUniversitygroups,Job Connectiongroups,InternConnectiongroups,and(ofcourse)directprospects!

Let'smaintain.Andintegrate.
Remainingan(inter)activeaccountonsocialplatformsisakeytosuccess Postingrelevantindustryarticles(statusupdates) Replyingandremainingactiveininternandstudentforums Constantlyacquiringnewconnections(interns,prospects,employees,etc) Jobsyoumaybeinterestedinsidebar OurLinkedInsocializationwon'tincludeinternsupdatingourpage.Thisismoresoa platformforrecruiters(Kim),aSocialMediaIntern,andthecompanytomaintainits stature(inconnections,communityinfluence,&realinteractions)inanonlineform

Integratingoursocialmediaaccountswillunlockincredibleamountsofpotential Crosspostingandmakingallaccountsvisibleonallplatforms Abilityforincrediblydiversegroups(prospects,CareerCenters(universities),similar companies,existingemployees)tointeractacrossmultipleplatforms Eachplatformhasadifferentpurpose IntegratingsocialmediabuttonsintoRMwebsite Careerssection IntegratingsocialmediapagesintotheInternshipapplication Integratingsocialmediapagesintoofferletters

Measure&Project

Socialmediaisrelevantlynew,butusingsocialmediatorecruitisevennewer. Aneverchangingrealm,socialmedia'sscope,operation,andlogisticshaven't remaineduntouchednewindustryinnovationscometolightdaily. Measuring&projectingsocialmedia'sconcreteeffectsthereforeisn'tsetinstone. However,weareawareofseveralbenchmarksthatwecanachieveasacompany byleveragingoursocialmediapresence.Additionally,recruitingusingTwitterand FacebookisnotnearlyascommonassourcingtalentonLinkedIn(accountingfor80% ofallsocialnetworkrecruiting).SinceFacebookandTwitteraren'twidelyutilizedto findinterns,youcouldsaywe'reexploringasecretpathbeforethebigconcrete truckscomeinandpaveit. Basedonourindustry(talentrecruitment),anticipatedconetworkers(Career Centers,recruitingagencies,jobsearchengines,etc.),socialplatform,andend target(collegestudents)wecandrawsomeloosepredictions:
Week:

16

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Facebook Twitter

[016] [1624] [2536] [4056] [5764] [6570] [7084] [85100] [020) [2030] [3035] [3545] [4550] [5060] [6065] [7080]
FacebooklikesandTwitterfollowers (lowhigh)

Evaluate Iseachsocialprofilecomplete? HaveweprovidedlinkstoothersocialmediaANDRM.com? Doeseachplatformcontainvaryingcontent?(It'sbeneficialtointegrate postsacrossourchannels,butthiscanbeoverdone) Areallcommentsrespondedtowithin24hours? Areweactiveoneachplatform?(atleastONEpostperbusinessday) Exception:LinkedIn(minimumof3postsperweek) Optimalposttime:11am6pmMF Areourpostsrelevant? Arewecommunicatingthefactthatweareintunewithourindustry? Isourbrandcommunicatedthroughourinteractions,design,andupdates? ArewemakingiteasyaspossibletoapplyforajobwithReminderMedia? WouldYOUwanttoworkforReminderMediabasedonwhatyousee?

Longterm
Asstatedonourwebsite,ourgoalistohireinterns.Throughoursocialmedia recruiting,weaimtoturnprospectsintointerns,toturninternsintoemployees,and, mostimportantly,weaimtoturnemployeesintobrandambassadors. FacebookTimelineswereformerlycalledBrandPagesforareason.Social networkingholdsanextremelyunderplayedimpactonnaturalsearchand longtermbranding Naturalsearch:Bycrosspromotingourdifferentsocialmediaaccountsandlinking backtoReminderMedia.com,weoptimizeoursearchenginepresence. GooglepushesaccountsonsocialmediasuchasFacebook,Twitter,LinkedInto thetopofsearchresults Oncewehaveactive,populatedaccounts(projected:bythetransitional periodbetween1stand2ndsemester),performingaGooglesearchfor ReminderMediawillreturnoursocialaccountslistedjustunderthetopresult (ReminderMedia.com) AnyprospectGooglingRMisboundtodiscovertheseaccounts

CONTENT

CREDIBILITY

ACTIVITY

7
HYPE

Consider Socialmediamarketingoperatesthroughanimplement,interact,reallocate system.Manyofthetweakswewillmake(bothadministrativeandcontentwise)will bebasedonwhatworksandwhatdoesn'twork.Inimplementingtheseinitialplans, wemustpayimmenseattentiontohowourcontentisreceived,interactedwith,and passedalongtoothers.Socialnetworkssupplytheiruserswithhelpfulmetricstoaidin figuringouthowtobestcatertotheirtargetaudiences.