Ted Talks for Bstrat 1.

Malcolm Gladwell on Spaghetti Sauce Marketing to consumer Detective of fads and emerging subcultures 2. Auret van Heerden: Making Global Labor Fiar Auret van Heerden talks about the next frontier of workers' rights -globalized industries where no single national body can keep workers safe and protected. How can we keep our global supply chains honest? Van Heerden makes the business case for fair labor. 3. Clay Shirky on institutions vs. collaboration Clay Shirky shows how closed groups and companies will give way to looser networks where small contributors have big roles and fluid cooperation replaces rigid planning. 4. Dan Cobley: What physics taught me about marketing Physics and marketing don't seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton's second law, Heisenberg's uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding. 5. Jason Clay: How big brands can help save biodiversity Convince just 100 key companies to go sustainable, and WWF's Jason Clay says global markets will shift to protect the planet our consumption has already outgrown. Hear how his extraordinary roundtables are getting big brand rivals to agree on green practices first -- before their products duke it out on store shelves. 6. Jason Fried: Why work doesn't happen at work Jason Fried has a radical theory of working: that the office isn't a good place to do it. At TEDxMidwest, he lays out the main problems (call them the M&Ms) and offers three suggestions to make work work. 7. John Gerzema: The post-crisis consumer John Gerzema says there's an upside to the recent financial crisis -- the opportunity for positive change. Speaking at TEDxKC, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending. 8. Joseph Pine on what consumers want Customers want to feel what they buy is authentic, but "Mass Customization" author Joseph Pine says selling authenticity is tough because, well, there's no

such thing. He talks about a few experiences that may be artificial but make millions anyway. 9. Ray Anderson on the business logic of sustainability At his carpet company, Ray Anderson has increased sales and doubled profits while turning the traditional "take / make / waste" industrial system on its head. In a gentle, understated way, he shares a powerful vision for sustainable commerce. 10. Naomi Klein: Addicted to risk Days before this talk, journalist Naomi Klein was on a boat in the Gulf of Mexico, looking at the catastrophic results of BP's risky pursuit of oil. Our societies have become addicted to extreme risk in finding new energy, new financial instruments and more ... and too often, we're left to clean up a mess afterward. Klein's question: What's the backup plan?