Name No Class 10 7 Date 11th May 2010 _________________________________________________________________________________

Answer the following question in about 30 words A. Do you think that print media is facing extinction? For centuries, civilisations have used print media to spread news and information to the masses. The Roman Acta Diurna, appearing around 59 B.C, is the earliest recorded newspaper. In 8th century China, the first newspapers appeared as hand-written newsheets in Beijing. The printing press, invented by Johann Gutenberg in 1447, ushered in the era of the modern newspaper. Gutenbergs machine enabled the free exchange of ideas and the spread of knowledge -themes that would define Renaissance Europe. During this era, newsletters supplied a growing merchant class with news relevant to trade and commerce. The invention of the telegraph in 1844 transformed print media. Now information could be transferred within a matter of minutes, allowing for more timely, relevant reporting. Newspapers were appearing in societies around the world. Japans first daily newspaper, Yokohama Mainichi Shimbun, appeared in 1870 (although printing from movable type was introduced in Japan in the late 16th century). By the middle of the 19th century, newspapers were becoming the primary means of disseminating and receiving information. Between 1890 to 1920, the period known as the golden age of print media, media barons such as William Randolph Hearst, Joseph Pulitzer, and Lord Northcliffe built huge publishing empires. Broadcast radio exploded onto the media scene in the 1920s. Newspapers were forced to re-evaluate their role as societys primary information provider. To respond to this new competition, editors revamped the papers format and content in order to broaden their appeal, and stories were expanded to provide more in depth coverage. No sooner had newspapers adapted to radio than they were forced to re-evaluate themselves in light of a new and more powerful medium: television. Between 1940 and 1990, newspaper circulation in America dropped from one newspaper for every two adults to one for every three adults. Despite this sharp decline, televisions omnipresence did not render the newspaper obsolete. Some newspapers, like USA Today, responded to the technological advancements by using color and by utilizing the short, quick and to the point stories that are usually featured on television. The technological revolution of today is creating new challenges and opportunities for traditional media. Never before has so much information been so accessible to so many. By the end of the 1990s, some 700 had web sites; today there are thousands. The amount and immediacy of information on the Internet is unparalleled, but it has not signalled the end of the newspapers relevance. Newspapers in print remain a popular and powerful medium for the reporting and analysis of events that shape our lives. WAN estimates that one billion people in the world read a newspaper every day!
http://www.wan-press.org/print.php3?id_article=2821

B. Match the following halves so that they make sense according to the text 1. Print media have been used 2. With Gutenbergs printing press 3. After the invention of the telegraph 4. When the first radio broadcasts began 5. Regular television emissions 6. Instead of threatening newspapers in print knowledge an the exchange of ideas were made easier newspapers were the most important means of information the technological revolution created more chances for them made newspaper circulation decrease since the times before Christ information circulated more quickly

C. Answer the following questions in your own words as far as possible 1. What were the first newspapers like? 2. Why did the invention of the telegraph transform print media? 3. How did newspapers adapt to compete with radio and TV influence? 4. Is WAN pessimistic or optimistic towards the future of print media? D. Which words in the text mean (paragraphs 2 and 3) 1. was the begin of 2. allowed 3. increase 4. valuable 5. near the end of

E. Underline all the sentences in the passive voice in the following article
Parents and educators readily agree that reading is the key to success in school. However, there is much debate on which methods are most effective for teaching students to read. Sustained Silent Reading (SSR), an activity in which both students and teachers simply read for short periods each day from selfselected materials, has been determined to provide many benefits to students, both as a means of increasing language proficiency, and to improve students' attitudes toward reading. As an extension of this in-class activity, students are often required to spend a certain amount of time outside of class reading self-selected books, that is, pleasure reading. This is commonly referred to as Home Reading, and efforts are frequently made to involve parents in the selection, participation, and/or monitoring of the reading experience at home. F. Rewrite the following sentences using the passive voice 1. For centuries, civilizations have used print media to spread news and information For centuries, print media ___________________________________________ 2. Gutenbergs machine enabled the free exchange of ideas The free exchange _________________________________________________ 3. The technological revolution can create other challenges for print media. Other challenges __________________________________________________ 4. Traditional media barons must re-evaluate the role of their empires in society. The role _________________________________________________________ G. Link the following sentences using one of the connectors given however 1. 2. 3. 4. 5. bothand because so that in spite of

Internet is the most popular medium. Print media still play an important role. Reading newspapers can be very good for your future career. It helps you learn new things. Some people spend lots of money on newspapers and magazines. They never read them. Radio threatened print media. TV threatened print media. They are reducing newspaper prices. They want to encourage people to read more.

H. Using the title Gere

and Shetty face arrest over kiss and the information below, write a news report. Imagine some details to complete the article. Dont forget the structure of this type of text.
Richard Gere / Shilpa Shetty / Bollywood film star/ promote AIDS awareness to truck drivers/ Delhi /last week / Gere grabs and kisses cheek/ photographs /splashed across front pages / Judge finds Gere guilty / violates Indian law / public signs of affection are obscene /orders Geres arrest/ Shetty / famous /appearance on Celebrity Big Brother / appeals for calm. Gere misread Indian customs / regrets apologises