JuxtConsult India Online 2007 Corporate Employees On The Net Report

India Online 2007
Corporate Employees On The Net
India Online 2007
Youth on the Net

Report
India Online 2007
© copyright JuxtConsult
India Online 2007
Table of Content
India Online 2007 ......................................................... 7
India Online 2007 Reports ............................................... 9
Methodology ..............................................................11
Executive Summary .....................................................16
Key Findings ..............................................................18
Detailed Findings-
Reading the Graphs & Tables ..........................................30
Popularity of the Activity ..............................................32
Demographic Profile ....................................................33
Socio-Economic Profile .................................................40
Economic Profile.........................................................45
Net Usage Status.........................................................51
Net Usage Dynamics.....................................................57
Preferred Net Activities ................................................68
Most Used Websites .....................................................83
Most Used Offline Media Brands..................................... 109
Offline Brands Recalled .............................................. 113
Segment Wise Detailed Tables ...................................... 114
Appendix ................................................................ 173

India Online 2007
India Online 2007

The India Online 2007 study is not just an annual update over the
previous year's India Online 2006 study but rather a continuation of
JuxtConsult’s efforts to keep improving the quality of the study every
year. The improvements made in the study this year not only involve
further strengthening of the research methodology but also enhancing
the coverage of the information, especially in the emerging areas of
internet usage in the country like blogging, social networking and
language website usage.
Accordingly the India Online 2007 set of reports will not only provide
you the most recent estimates on the Internet user-ship, its growth and
penetration in India but will also give you an 'insightful' understanding
of the current net usage behavior and preferences of various kinds of
online Indians.
Like in the year 2006, JuxtConsult conducted two large-scale 'primary'

surveys, one offline and one online to complete the study this year as
well. However, the sample size for the 'land' survey (which is used to
estimate the size of internet using population in urban India) was
almost doubled this year to further improve the coverage among the
various population strata in urban India. The land survey, conducted
during April 2007, covered 10,000 households across 31 cities of various
sizes across all the four regions of the country.
The 'online' survey was conducted among 3 of the most popular and
generic portals in Indian with the focus on capturing the in-depth net
usage behaviors and preferences of online Indians. This survey was
conducted by JuxtConsult between April-May 2007 and over 14,200 in-
depth and usable responses were collected and analyzed for final
reporting.
There is one key difference in the study this year compared to the last
year. To make our findings more representative of the entire urban
online population and not just the Internet users who are more likely to
respond to online surveys, this year we have ‘linked’ the findings of our
online survey with the findings of our land survey. This was done by
deriving appropriate individual level ‘weights’ for Internet users from
the land survey and then applying them to the data of the online
survey.
The key information included in the various reports cover the

demographic and socio-economic profiles of the net users, their
ownership of household assets, the source and place of their access to
internet, net usage dynamics, preferred online activities, website
preferences for over 20 key online activities, online buying behavior
and spends, response to online marketing stimuli, offline media
preferences, and much more.
In sum, what you get in India Online 2007 you are unlikely to get
elsewhere:
X Highly credible latest estimate of internet using population in urban

India
X Key insights on various aspects of internet usage in India
X An understanding of online Indians as 'consumers' and not just as
faceless net users
X How to reach these online consumers on the net, as well as through
the offline mediums
X Preferred 'user shares' of key online brands in 21 different online
activity categories
India Online 2007
India Online 2007

Reports
Main Report
X Overall Status and Usage of Internet in India
User Segment Supplementary Reports

X Women on the net
X Youth on the net (teenagers and young adults)
X Net users by their socio-economic (SEC) profile
X Students on the net
X Corporate employees on the net
X IT professionals on the net
X Heavy Online Spenders on the net
X Bloggers on the net
X Car owners on the net
X Two-wheeler owners on the net
X Mobile phone owners on the net
X Credit card owners on the net
X Net users by place of access (homes, place of work, cyber cafes)
X Net users by type of connection (broadband, dial-up)
X Net users by town population size (10 lakhs plus, 5-10 lakhs, 1-5
lakhs, Below 1 lakh)
X Net users by town market size (metros, urban uptowns, emerging
towns, others)
X Net users as financial investors
X Vernacular language net users
Category Supplementary Reports: (comparative profiling of top 5

websites)
X Online shopping
X Emailing
X Job search
X Matrimony
X Info search - English
X Info Search - Local language
X Online travel
X Social networking/communities
X Friendship / dating
X Online news
X Financial info/news
X Online share trading
X Cinema content
X Sports content
X Online music
X Online games
X Online real estate

X Mobile content download
X Astrology
X Online learning/education
Note - All supplement reports are subject to sufficiency of sample

responses. Demographic segment wise details by gender, age, SEC
classification, region and place of net access are included in each of
the reports as appendix tables.
India Online 2007
Methodology
In order to derive highly robust and authentic estimates of the current
user-ship of Internet in India, and draw out a truly representative
internet usage behavior patterns, we at JuxtConsult keep improving
and refining our research methodology for the India Online study every
year. In 2007, we have again brought in two significant improvements:
X We have increased our land survey sample base to 10,000 (from

5,500 last year) and the coverage of the number of cities to 31
(from 21 last year). The distribution of these 31 cities continues to
be well spread across the 4 regions of the country. But more
importantly, in terms of coverage of towns by their population size,
we dug deeper this year and covered all town classes that have
population of 20,000 individuals and above.
X Further, to better capture the internet usage across all types of

socio-economic classes (SEC) in urban Indian, we allocated equal
sample quota among the 5 broad socio-economic classes A, B, C, D
and E across various zones within a town, and then across the town
classes and regions. To correct for and put back the real
representation of the socio-economic classes (and not equal
representation) during the data processing stage, we incorporated
the appropriate SEC 'weights' derived from the actual urban
population statistics from authentic govt. Sources (National Sample
Survey Organization and Census of India).
These two refinements in the sampling methodology ensured that this

year we get an even better representation of various types of internet
users in urban India.
Like last year, this year again we conducted both a land survey and an
online survey separately, with the focus of the land survey being on
estimating the size of the internet using population in urban India, and
that of the online survey on capturing the net usage behavior and
preference patterns. The two surveys had some common questions on
demographic profiles and net usage behavior to help us link up the two
sets of data at the processing stage.
The Land Survey

The objective of the land survey was two fold. First, to help us
estimate the internet user-ship in urban India, as with a land survey we
could cover both the user and non-user population of the internet in a
representative way. The other objective was to derive relevant
demographic 'multipliers' from this survey which could then be applied
to the internet usage data collected in the online survey.
The use of these 'individual' level multipliers helped us make the online
survey findings 'representative' of the entire urban online population
and not just of those who are more likely to fill up an online surveys
(because of factors like convenience of access, regularity of usage,
attractiveness of the incentive prize offered for filling the survey,
etc.).
The land survey undertaken this year was again a household level
survey across 10,000 households in 31 cities spread across all regions of
India. The survey was conducted and completed between mid-April to
early-May 2007. Care was taken that all relevant classes of towns with
population size of over 20,000 individuals were covered and surveyed
across each of the 4 regions of the country. Within a city, 5
geographical locations were chosen, one each in the north, south, east,
west and central parts of the city. From each location within a city an
equal number of households from the five socio-economic classes A, B,
C, D, and E were surveyed.
The cities where the land surveys were conducted and the size of the
sample data collected from each of these cities are as follows:
Table 1: Detailed sample base distribution of the land survey
Region City/ Town City Class Sample Size City Class

Delhi 10 lakh + 401
Kanpur (UP) 10 lakh + 297
Ludhiana (Pun) 10 lakh + 302
10 lakh +
Patna (Bih) 10 lakh + 303
North Allahabad (UP) 5 lakh – 10 lakh 298
Ajmer (UP) 1 lakh – 5 lakh 314
Bhadohi (UP) 50 K – 1 lakh 299
Muradnagar (UP) 50 K – 1 lakh 300
Sohna (Har) 20 K – 50 K 307
5 lakh - 10 lakh
Mumbai (Mah) 10 lakh + 399
Ahmedabad (Guj) 10 lakh + 404
Pune (Mah) 10 lakh + 300
Rajkot (Guj) 5 lakh - 10 lakh 301
West
Dewas (MP) 1 lakh - 5 lakh 303
Hinganghat (Mah) 50 K - 1 lakh 307
1 lakh – 5 lakh
Mhowgaon (MP) 20 K - 50 K 296
Katol (Mah) 20 K - 50 K 276
Kolkata (WB) 10 lakh + 398
Guwahati (Ass) 5 lakh – 10 lakh 299
Bhubneshwar (Ori) 5 lakh – 10 lakh 303
East
Raniganj (WB) 1 lakh – 5 lakh 300
50 K – 1 lakh
Bhatapara (Chat) 50 K – 1 lakh 252
Champa (Chat) 20 K – 50 K 292
Chennai (TN) 10 lakh + 407
Bangalore (Kar) 10 lakh + 406
Hyderabad (AP) 10 lakh + 410
Mysore (Kar) 5 lakh – 10 lakh 329
South
Kozhikode (Ker) 1 lakh – 5 lakh 300 20 K - 50 K
Nellore (AP) 1 lakh – 5 lakh 300

Cheruvannur (Ker) 50 K – 1 lakh 294
Edapaddi (TN) 20 K – 50 K 305
Total (31) - - 10,002 Total (31)
India Online 2007
To check for both the 'regular' as well as 'occasional' usage of the

Internet, at each of the 1,000 households contacted it was queried:
X If any member of the household use the Internet 'at all' from
anywhere (home or any location outside)? And
X If any member of the household use the Internet ‘at least once a
month’ from anywhere (home or any location outside)?
Some further questions related to the specifics of demographic profile

of the head of the household, their knowledge of English, computer
usage, and asset ownership of the household were also asked from the
respondent. The usage of computer and Internet was separately
checked for each member of the household from the respondent.
The above information about the head of the household, especially

their education and occupation profile (thereby identifying their socio-
economic or SEC classification) together with the town size class and
region were used to link up to the similar authentic Government of
India data to estimate the Internet user-ship as well as to generate the
appropriate 'multipliers' that were to be applied to the data collected
from the online survey.
The Online Survey

The online survey was used to collect the in-depth information on
internet usage patterns and other media usage patterns among the
various types of net users. This was done through a 'large-scale' online
survey conducted between end-April to mid-May 2007 among the users
of three of the biggest and most generic portals in India, namely Yahoo,
Rediff and Google.
On one end, the email properties of Yahoo, Rediff and Google (Gmail)
were used through online survey campaigns to target the widest
possible base on internet users in a random manner and collect
responses (as these three email portals together cover almost all email
users with a personal email id in the country). At the same time, to
cover for whatever may have got missed out in these survey campaigns
on email portals, a parallel 'contextual search' based survey ad
campaign was run using Google AdSense.
All the survey campaigns were paid for and officially run by these
portals among their users. The overall online survey campaign used a
combination of banner ads, e-mailers and contextual search ads
through these portals.
The online survey was conducted using an e-questionnaire segmented

into three sections. The questionnaire was pre-tested and timed to take
approximately 15-20 minutes for a respondent to complete depending
on the speed of comprehension and answering of the questions. The
questionnaire was structured and designed to reduce the level of
'respondent fatigue' to an extent that was practically possible.
In this year's study, the information area coverage (in the online
questionnaire) was also enhanced and fine tuned somewhat to keep
abreast with the changing and evolving Indian online space:
X The net usage behavior and preferences of new phenomena like

blogging, social networking and language content checking were
included.
X In terms of capturing website preferences, 6 more online activity

categories were included this year to take their coverage to 21. The
new categories added were instant messaging, real estate, online
info search engine in local languages, astrology, online share
trading and online learning/education.
X The question about 'blogging' was fine tuned to segregate usage

behavior between only reading blogs, posting comments on blogs
and having a blog site of one's own.
In the online questionnaire, a response format of 'clicking' a single or

multiple options among the various given options was used for most
questions. For each of these questions it was also possible for a
respondent to answer 'none' or 'any other'. However, wherever the
respondents were asked to give preferences for websites or brand
names, only a text box was provided for them to type the name on
their own (or type 'none' if not applicable). This was done to ensure
that all such recall and actual usage preference responses were
solicited 'unprompted'.
Further, to enlist complete and sincere responses, an incentive of a

significant cash prize was also announced for one selected respondent
to be given at the end of the survey.
Over 26,000 unduplicated and clean responses were collected from the
online survey campaign in about 31/2 weeks time. Of these, all 26,000
responses were complete on user profiles and their net usage behavior
information. Around 14,200 responses were complete in all aspects,
including various online activities undertaken and website preferences.
Thus, the responses from the three sections of the online survey have
different valid sample bases and have been reported accordingly.
All the usable responses after data cleaning were then collated,
crosschecked and processed for tabulation and analysis. While doing the
tabulation, any errors and spelling mistakes in typing of the brand
names, etc. By the respondents were carefully checked and corrected.
Finally, the appropriate weights (multipliers) as derived from the land

survey were incorporated into the usable online survey responses to
make them more 'representative' of the entire urban online population.
Further, for questions that asked for preferred websites names, to
remove the possible 'source' bias towards any specific generic portal
among the three generic portals used, an 'equalization' correction
factor was also incorporated.
The net result was the compilation of the latest, highly authentic and
representative database on the Internet habits and website preferences
of online Indians. This database was then used for making 'insightful'
analysis and conclusions as contained in the various reports of the India
Online 2007 study.
India Online 2007
Last but not least, in this year's reports we have brought in the
presentation of the 'changes' in the usage behavior and preferences vis-
à-vis the last year. Wherever relevant, these changes have been
presented graphically along with all the current year's data charts,
graphs and tables.
Note - Because of a deeper and more robust coverage of internet usage

among the smaller towns (down to 20,000 population town classes), and
among all the socio-economic classes in this year's land survey, there is
likely to be an element of 'correction' seen in this year's data (as
compared to the previous year's). These corrections are likely to be
more visible in some of the demographic, socio-economic and economic
profile of online Indians. The correction factor may also apply, though
assumedly not to the same degree, to the current year's data on net
usage behavior and website preferences.
Executive Summary
Corporate employees account for ‘half’ the regular internet user
populace. Internet users employed in the ‘corporate’ world as salaried
employees account for almost half of the total regular online urban
Indians (50%). Compared to the last year their proportion in the total
internet user base has gone up +3% points (from 47% last year).
In terms of numbers, nearly 12.6 million internet users are employed in

the corporate sector - 8.0 million are in mid/senior (managerial) level
positions and balance 4.6 million are in junior level positions. The
overall online corporate employee base has grown at 23% in last one
year, noticeably faster than growth of the entire net user base (15%).
Two-thirds of online corporate employees belong to the mid/senior

level. The majority (63%) of the corporate employees continue to be
from the mid/senior level in the corporate hierarchy. Their proportion
has gone up +5% since last year (when it was 58% of all corporate
employees).
Corporate employees are visibly ‘older’ and better educated. The

proportion of 25 years plus age groups is significantly higher among
online corporate employees at 75%. Also 2 out 3 of them (66%) are the
chief wage earners of their household. They also show a marginally
heavier ‘male’ skew, especially among the mid/senior level employees
(86%).
Further, 2 out of 3 of them (62%) belong to SEC ‘A’ and ‘B’ and more
among them prefer to read in English (46%) and are at least graduates
(76%). However, surprisingly their affluence levels are roughly at par
with the average internet users. This is largely because of the unusually
‘below-average’ income and affluence level of the junior level
corporate employees. The mid/senior level employees display distinctly
higher income and asset ownership levels.
Mid/senior level employees are more ‘seasoned’ but ‘lighter’ net

users from home. If 63% of all internet users have net experience of at
least 2 years, this shoots up to 78% among those in mid/senior level
positions, and falls to only 61% among junior level employees. Further,
corporate employees use internet relatively more from their
‘workplace’, be it in terms of their frequency of use or duration of use.
93% of them access the net from their office compared to 78% among
all internet users.
They engage online relatively more in ‘professional’ online

activities. The mid/senior level online corporate employees engage
relatively more in ‘e-commerce’ related activities (net banking, buy
travel products, online bill payment), ‘professional info search’ (search
work related info, job search, check financial info and financial
/business news) and matrimonial search. They engage relatively less in
‘social interactivity’ activities (chatting, dating/friendship, instant
messaging, net telephony) and online ‘entertainment’ related activities
(screensavers/wallpapers, online gaming, movies, cinema content,
music, etc.).
India Online 2007
Only mid/senior level corporate employees make ‘better’ online

consumers. Online buying is clearly more popular among corporate
employees – 50% have bought online in the past compared to 43% among
all internet users. However, it is largely the mid/senior level employees
who exhibit a significantly higher disposition to buy online (56%). Junior
level corporate employees show ‘below average’ inclination levels to
buy online at 39%.
Google is the most popular website among online corporate

employees. With 32% of all online corporate employees using it the
most, Google leads over Yahoo (by +6% points) as the ‘most used
website’ among corporate employees. In terms of mind share (top of
mind website recall), Yahoo is more top of mind than Google among the
junior level employees, but among the mid/senior employees Google is
as salient as Yahoo (29%).
Lastly, online corporate employees, especially in the mid/senior levels,

are relatively ‘lighter’ watchers of TV, almost ‘equally heavy’ readers
of newspaper and noticeably ‘lighter’ listeners of radio as compared to
the overall net users.
Key Findings
Corporate employees account for ‘half’ the regular internet
user populace and 2 out 3 of them are mid/senior level
employees
Internet users employed in the ‘corporate’ world, working as salaried
employees, account for almost half of the total regular online urban
Indians (50%). Compared to the last year their proportion in the total
internet user base has gone up +3% points (from 47% last year).
Among the online corporate employees, nearly 2 out of 3 of them (63%)

belong to the mid/senior level (or managerial level) in the corporate
hierarchy. The proportion of mid/senior level employees among the
base of online corporate employee has gone up +5% since last year
(when it was 58% of all corporate employees). Correspondingly, the
proportion of junior level corporate employees (trainees, clerical and
operational staff, officer and executives) has gone down by the same
proportion (-5% points).
Table 2: Composition of online corporate employees

All Corporate Employee All Internet Users
2007 2006 2007 2006
Mid/senior level employees 63% 58% 32% 27%
Junior level employees 37% 42% 18% 20%
All Corporate Employee* 100% 100% 50% 47%
All Internet Users - - 100% 100%
* - the non-employee internet users include self-employed, self-business owners, students, retired and
unemployed net users
In terms of numbers, nearly 12.6 million internet users are employed in

the corporate sector. Of this, 8.0 million are in mid/senior level
positions while the balance approximately 4.6 million are in junior level
positions. Compared to last year, almost 2.0 million mid/senior level
corporate employees have joined the internet bandwagon showing a
34% year-on-year growth. On the other hand, only about 0.3 million
junior level corporate employees have got added in the last one year,
showing a fairly meager 7% year-on-year growth.
Overall, the online corporate employee base has grown at 23% in last
one year, noticeably faster than growth of the entire net user base
(15%).
Table 3: Growth in online corporate employees (2007 vis-à-vis 2006)

Internet Users (2007) Internet Users (2006) Y-O-Y Growth
In millions In millions %
Mid/senior level employees 8.0 6.0 34%
Junior level employees 4.6 4.3 7%
All Corporate Employee* 12.6 10.3 23%
All Internet Users 25.17 21.95 15%
India Online 2007
Corporate employees are visibly ‘older’ and better educated

Whereas the proportion of 25 years plus age groups among all internet
users is 55%, this increases significantly to 75% among corporate
employees. The ‘mature’ status of corporate employee is further
reflected in the fact that more (66%) among them are the chief wage
earners of their household compared to other internet users (47%).
Among the corporate employee subgroups, as may have been expected,

the mid/senior level employees are relatively older than the junior
level employees – 84% of the former are 25 year plus in age compared
to only 60% of the latter.
The corporate employees also have a marginally heavier male skew

(83%) which gets especially pronounced among the mid/senior level
(86%). On the other hand, the female representation is better than
average (18%) among the junior level corporate employees at 21%.
Further, almost 2 out of 3 online corporate employees (62%) belong to

higher SEC ‘A’ and ‘B’. In line with their better SEC profile, more
among them prefer to read in English (46%) and are graduates and
above (76%). These characteristics are even more prominent among
the mid/senior level employees.
What comes as a surprise is that affluence level of corporate employees

is roughly at par and not really higher than the average internet users’.
This is largely because of the unusually ‘below-average’ income and
affluence level of the junior level corporate employees (only 11% of
them have cars and 26% have credit cards owned in the household). In
comparison, the mid/senior level employees show much better
affluence levels, though still not as high as one would expect (32% own
cars and 52% own credit cards in their household).
Table 4: Key demographic and socio-economic profile of online

corporate employee
Mid/senior Junior All Online Corporate All Internet
Attribute
level level Employees Users
Sample Base 8,165 4,380 12,545 25,060
Male users 86% 79% 83% 82%
Users 25 years plus in age 84% 60% 75% 55%
Household head 72% 55% 66% 47%
From metro city markets 44% 38% 42% 37%
Users from southern region 38% 45% 41% 40%
User from SEC ‘A’ and ‘B’ 73% 44% 62% 56%
Graduate plus educated users 80% 68% 76% 64%
User prefer to read in English 53% 35% 46% 41%
Rs.30,000+ family income 30% 12% 24% 23%

Car ownership in the HH 32% 11% 25% 28%
Credit card ownership in the HH 52% 26% 43% 35%
Interestingly, while ownership of most lifestyle oriented household

durables is typically lower among online corporate employees, financial
assets have a relatively better penetration among this segment (barring
‘shares of companies’). The mid/senior level online corporate
employees display distinctly higher ownership levels than the junior
level employees across household and financial assets.
Table 5: Ownership of key household and financial assets among online

corporate employees
Attribute
Sample Base 8,165 4,380 12,545 25,060
Home 55% 47% 52% 58%
Color TV 95% 87% 92% 92%
Mobile Phone 93% 86% 90% 90%
Fridge 81% 61% 74% 75%
Washing Machine 63% 42% 55% 57%
Microwave 28% 12% 22% 24%
Air Conditioner 26% 11% 20% 25%
Computer/laptop 66% 48% 60% 67%
Bank Account 88% 79% 85% 82%

Life Insurance 72% 54% 65% 61%
Medical Insurance/CGHS 42% 22% 34% 33%
Debit Card 66% 51% 60% 52%
Fixed Deposits 36% 22% 31% 34%
Mutual Funds 28% 14% 23% 22%
Shares of Companies 23% 10% 18% 20%
Compared to the overall net users, online corporate employees come

relatively more from the metros. While 37% of all internet users belong
to metros, this increases to 42% among corporate employees. Further,
those in the mid/senior level have a relatively higher proportion from
metros (44%) and urban uptowns (14%) whereas junior level employees
come relatively more from emerging towns (17%) and other towns
(34%).
Chart 1: City-market wise distribution of online corporate employees
Current Year M etro Urban uptowns Emerging Towns Others
50% 44%
42%
40% 38% 37%
34% 33%
29% 31%
30%
20% 17% 14% 16%

14% 13% 12% 13% 15%
10%
0%
M id. / Sr. Level Jr. Level ACE All Internet Users

India Online 2007
In terms of regions, while junior employees come noticeably more from

the ‘south’ (45%), the mid/senior employees tend to come noticeably
more from the ‘west’ (28%) and marginally more from the ‘north’
(22%).
Chart 2: Region-wise distribution of online corporate employees
Current Year North East South West
50%
45%
41% 40%
40% 38%
30% 28% 26% 26%

23% 22%
22% 21%
19%
20%
12% 12% 12%
12%
10%
0%
Mid/senior level online corporate employees are distinctly

more 'seasoned' but 'lighter' net users from home
If 63% of all internet users have net experience of at least 2 years, this
shoots up to 72% among corporate employees and 78% among those in
mid/senior level positions. Further, 31% of all corporate employees and
37% of those in mid/senior level positions have been online for 6 years
or more.
Corporate employees usage of the medium from their 'workplace' is

relatively higher - be it in terms of their frequency of use or duration of
use. In fact a considerably high proportion of this sub-group claims to
be online 'throughout the day' from office (34% from office).
Table 6: Key net usage behavior dynamics among online corporate

employees
Attribute
Sample Base 8,165 4,380 12,545 25,060
2 years+ of net usage experience 78% 61% 72% 63%
Broadband connection at home 68% 66% 67% 68%
Users accessing net daily from home

84% 80% 83% 84%
(of those accessing from home)
Users accessing net daily from office
92% 87% 91% 86%
(of those accessing from office)
Heavy users (2 hrs+/day) from home 17% 23% 19% 22%
Heavy users (2 hrs+/day) from office 32% 27% 31% 29%
Online corporate employees are more inclined to access the net from
their place of work – a significantly high 93% access the net from their
office compared to 78% among all internet users. In fact, home access
is visibly lower in this segment, especially among the junior level

employees, which could be directly linked to their relatively lower
ownership levels of computer/laptop. On the other hand, access from
cyber-café is slightly more prevalent among the junior employees.
Chart 3: Place of accessing internet among online corporate employees

(multiple access)
Current Year Place of work (office / school / college) Home Cyber cafe
100% 94% 93%
90%
78%
80%
59%
60% 56%
51% 49%
45% 47% 47%
38%
40%
20%
0%
In the context of internet related problems, ‘slow website opening’

remains the leading issue among corporate employees as is the case
among all internet users. The incidences of ‘spam/junk mails’,
‘virus/spyware’ and ‘unsolicited ad pop-ups’ are relatively more
pronounced among corporate employees, especially among the
mid/senior level employees. On the other hand, ‘difficulty in
connecting’ is more of an irritant among junior employees.
Chart 4: Problems faced by corporate employees while surfing the

Internet
Current Year Slow website opening Spam / junk mails

Virus / spyware Unsolicited ads/pop-ups
80% Difficult to connect
70% 64% 62% 62%
60%
60% 57% 54%
53% 50% 49% 51% 47% 49%
50% 48% 49% 45%
41%
40% 31% 35% 33% 35%
30%
20%
10%
0%

India Online 2007
Corporate employees engage online relatively more in

‘professional’ online activities
Prima facie`, the top 10 online activities undertaken by the corporate
employees across are not too different since 9 out of 10 activities are
exactly the same (with ‘emailing’ and ‘job search’ retain their top 2
positions). However, the rest of the hierarchy is somewhat different
with ‘checking news’ and ‘checking sports’ higher up in the ranking at
the expense of ‘chatting’ and ‘music’. ‘Dating/friendship’ loses out in
the top 10 to ‘search work related info’.
Table 7: Top 10 most popular online among online corporate employees

All Online
All Internet
Activity Mid/senior level Junior level Corporate
Users
Employees
Sample Base 4,603 2,369 6,972 14,253
Emailing 98% 96% 98% 95%
Job search 81% 85% 82% 73%
Check news 66% 64% 65% 61%
Check sports 60% 60% 60% 57%
Instant messaging 59% 61% 60% 62%
E-greetings 60% 58% 59% 57%
Search work related info 62% 52% 59% 49%
Music 55% 61% 58% 60%
Online games 52% 57% 53% 54%
Chatting 50% 58% 53% 59%
Other noteworthy points related to this aspect are:
X In the case of mid/senior level employees, ‘buying travel products’

and ‘check financial info’ take precedence over ‘online gaming’ and
‘chatting’.
X Among junior employees, ‘matrimonial search’ enters in the 10th

position at the expense of ‘search for work related info’ compared
to all corporate employees.
X Online corporate employees engage relatively more in e-commerce

related (‘net banking’, ‘buy travel products’, ‘online bill
payment’), professional info search (‘search work related info’,
‘job search’, ‘check financial info’, ‘check financial /business
news’) and matrimonial search.
X They engage relatively less in social interactivity (‘chatting’,

‘dating/friendship’, ‘instant messaging’, ‘net telephony’) and
online entertainment related activities (‘screensavers/ wallpapers’,
‘online gaming’, ‘movies’, ‘cinema content’, ‘music’ etc.).
Table 8: Popular online activities corporate employees undertake

relatively more and relatively less than overall net users (top and
bottom 10)
All Online Corporate All Internet
Activity
Employees Users
Sample Base 6,972 14,253
Undertake relatively more
Net banking 40% 30%

Search work related info 59% 49%
Job Search 82% 73%
Buy travel products 51% 43%
Online bill payment 28% 22%
Check financial info 50% 45%
Check business/Financial news 35% 30%
Matrimonial search 52% 48%
Check personal travel related info 30% 26%
Buy other than travel products 29% 24%
Undertake relatively less
Online games 53% 54%

Check hobby related info 30% 32%
Instant messaging 60% 62%
Dating/Friendship 49% 51%
Music 58% 60%
Check cinema content 24% 28%
Movies 25% 29%
Screensavers/wallpapers 41% 46%
Share pictures 35% 40%
Chatting 53% 59%
The inclination to join online communities is slightly lower among

corporate employees (37% as compared to 41% among all net users),
especially among the junior level (35%). Further, at 30% incidence,
blogging is also only ‘averagely’ popular among the corporate
employees. Within the two sub-groups, the mid/senior level shows a
relatively higher inclination to blog (31%).
However, the inclination to visit local language websites is marginally

higher among corporate employees – it is 14% among this group vis-à-vis
12% among all internet users. Between the two subgroups, the
inclination to check local language websites is marginally higher among
the mid/senior level employees. The mid/senior level employees also
have a marginally higher number of emails accounts (3.1 against 2.9
among the junior level of employees and 3.0 among the overall net
users).
Only mid/senior level corporate employees make ‘better’

online consumers
Although response to online marketing stimuli is only marginally higher
among all corporate employees (74% have responded to at least one
India Online 2007
online marketing stimulus in the past compared to 73% among all

internet users), it picks up among the mid/senior level employees (76%
have responded to at least one online marketing stimulus in the past).
Online buying is clearly more popular among corporate employees – 50%

have bought online in the past compared to 43% among all internet
users. However, it is largely the mid/senior level employees who
exhibit a significantly higher disposition to buy online (56%). In
comparison, the junior level corporate employees show ‘below average’
inclination levels to buy online at 39%.
Table 9: Response to online marketing stimuli and online buying

behavior
All Online
Mid/senior All Internet
Junior level Corporate
level Users
Employees
Participated in an online contest 36% 43% 43%

46%
Clicked a banner ad 47% 42% 45% 47%
Clicked a sponsored search ad 39% 30% 36% 37%
Clicked a product/service e-mailer 17% 11% 15% 14%
Online buyers 56% 39% 50% 43%

Bid/Bought in an online auction 25% 21% 24% 23%
Google is the most popular website among online corporate

employees
Google leads by a higher margin over Yahoo (+6%) on the measure of
‘most used website’ among corporate employees compared to other
internet users. This margin is slightly higher among the mid/senior level
employees (+6%) than it is among Junior employees (+4%).
In terms of mind share (top of mind website recall), although Yahoo

manages to edge out Google (+1%), the gap is smaller vis-à-vis that
among other internet users (+3%). However, among the mid/senior
employees, Google is as salient as Yahoo (29%).
Table 10: Most used website overall among online corporate employees
Mid/senior All Online Corporate All Internet
Most Used Website Junior level
level Employees Users
Sample Base 4,550 6,891
2,341 14,075
Google 31% 32% 32% 29%
Yahoo 25% 28% 26% 27%
Rediff 16% 14% 15% 11%
Gmail 6% 5% 5% 4%
Orkut 2% 3% 3% 8%
Indiatimes 1% 2% 1.4% 1%
Hotmail 2% 0.6% 1% 1.5%
Moneycontrol 1% 0.4% 1% 0.5%
Naukri 1% 0.5% 0.7% 0.5%
MSN 0.6% 0.3% 0.5% 0.4%
Of the 23 online activities covered, for only 5 categories the corporate

employees show some distinctions in preference of the leading website.
These are - online travel, financial news, mobile content, online news
and cinema content.
The website preference among corporate employees has another key

difference - Google leads in 7 activities, thereby emerging the leading
website for more specific online activities than Yahoo (leads in 4
activities). This is contrary to other internet users where Yahoo leads in
7 categories compared to Google's leadership in 6 activities.
Further, Yahoo leads in more activities among the junior level

employees (7 activities) than among the mid/senior group of employees
(4 activities). Accordingly, among the junior level employees Yahoo
actually overtakes Google (Google leads in 6 activities among the junior
level employees versus Yahoo's leadership in 7 activities).
There are also some distinctions in the preferred websites among the
sub-groups of corporate employees over and above the 5 categories
mentioned above which have been highlighted in the table below:
India Online 2007
Table 11: Most used websites (on preferred basis) by online corporate
employees for various ‘specific’ online activities
All
Mid/senior All Internet
Online Activity Junior level Corporate
level Users
Employees
Info Search – Local
Google, 67% Google, 74% Google, 70% Google, 74%
Languages
Info Search – English Google, 78% Google, 72% Google, 76% Google, 75%
Social Networking Orkut, 60% Orkut, 62% Orkut, 61% Orkut, 64%
Instant Messaging Yahoo, 59% Yahoo, 59% Yahoo, 59% Yahoo, 63%
Emailing Yahoo, 44% Yahoo, 49% Yahoo, 46%

Yahoo, 53%
Dating / Friendship Orkut, 27% Orkut, 29% Orkut, 28% Orkut, 36%
Online Shopping Ebay, 31% Rediff, 30% Ebay, 30% Ebay, 34%
Online Education Google, 32% Google, 35% Google, 33% Google, 34%
Job Search Naukri, 47% Naukri, 39% Naukri, 44% Naukri, 37%
Espnstarspor Espnstarspor Espnstarspor Espnstarspor
Sports Content
ts, 25% ts, 27% ts, 26% ts, 29%
Matrimonial Search BM, 30% BM, 31% BM, 30% BM, 29%
ICICI Direct, ICICI Direct, ICICI Direct, ICICI Direct,
Online Share Trading
44% 32% 42% 36%
Yahoo,
Astrology Astrology, Yahoo, 20% Yahoo, 18% Yahoo, 22%
17%
Magicbricks,
Real Estate Info Google, 20% Google, 17% Google, 17%
18%
Online Music Raaga, 23% Raaga, 24% Raaga, 23% Raaga, 22%
Online Games Yahoo, 21% Yahoo, 20% Yahoo, 20% Yahoo, 18%
Eenadu,
Local language content Google, 8% Google, 10% Google, 12%
11%
Makemytrip, Makemytrip,
Online Travel IRCTC, 17% IRCTC, 18%
19% 17%
MC, Google,
Financial News & Info MC, 15% Google, 14% MC, 14%
13%
Online News NDTV, 18% Yahoo, 14% NDTV, 15% Yahoo, 14%
Mobile Content Rediff, 16% Rediff, 16% Rediff, 16% Yahoo, 14%
Cinema Content Google, 10% Yahoo, 10% Google, 10% Yahoo, 11%
Blog sites Google, 22% Yahoo, 23% Google, 21% Google, 21%
BM - Bharamatrimony, MC - Moneycontrol
Some highlight points on the media habits of online corporate

employees are:
X Online corporate employees, especially those in the mid/senior
rung, spend less time watching TV compared to other internet users
– only 10% spend 2 hours or more daily on TV as compared to 13%
among all internet users. Between the subgroups, the mid/senior
level ones are the relatively ‘lighter’ watchers of TV.
X They are equally heavy readers of newspaper as the overall net

users (13% are heavy newspaper readers) but noticeably ‘lighter’
listeners of radio (only 7% are heavy radio listeners).
X After Star Plus, which is the most popular TV channel among them,
they also watch news channels relatively more - ‘NDTV’, ‘Aajtak,
and ‘CNN IBN’.
X ‘Times of India’ enjoys a better readership among corporate

employees (38%), especially among those in mid/senior positions
(41%) than among the junior level ones (31%). ‘The Hindu’ enjoys
relatively higher level of popularity among the junior level
employees (19%) than it does among the mid/senior level
employees (13%).
Lastly, while Sony is the most top of mind brand among the mid/senior
level corporate employees with 9% recall (followed by Nokia at 6%),
Nokia is the most top of mind brand among the junior level corporate
employees with 7% recall.
India Online 2007
Detailed Findings-
Corporate Employees
On The Net
Reading the Graphs

& Tables
Chart: Age group distribution
Current Year Age 13-18 years Age 19-24 years
Age 25-35 years Age 36-45 years
40% Age 46-55 years Above Age 55 years
36%
31%
20%
13%
11%
6%
2%
Current 0%
year base
All Users
Base: 25,060
Same series color as the current year
Change from graph, showing an increase of 5% in the
previous year proportion of 13 to 18 years age group
Change from PY
10%
5%
5% 1% 2% 1%
0%
-5%
-5% -4%
-10%
Base: 25,060(CY), 20,268(PY)
Current Previous
year base year base
India Online 2007
Abbreviation for
All Corporate
Employees
Table: Preferred websites - emailing
Website Mid. / Sr. Level Jr. Level ACE All Internet Users
Yahoo 64% 59% 60% 53%
% Change 3% 14% 13% 16%
Gmail 17% 22% 20% 20%
Fields marked
with * means % Change 11% 9% 9% 8%
that the field Rediff 12% 14% 14% 18%
is added this % Change -9.5% -7.8% -8.2% -5.9%
year hence
Hotmail 5% 3% 4% 6%
not
comparable % Change 2% -4.7% -3.5% -5.7%
to last year Sify 0.8% 0.8% 0.8% 1%
% Change -0.1% -3.1% -2.7% -2.5%
Indiatimes 0.5% 0.8% 0.7% 0.9% Current
% Change -4.8% -7.1% -6.8% -8.9% year
A blank in this row
Sancharnet/BSNL* 0.3% 0.4% 0.4% 0.7% figures
means that this
% Change
attribute was not
included in last VSNL 0.2% 0.1% 0.2% 0.5%
year’s survey & % Change -0.4% -0.1% -0.1% -0.5%
therefore no AOL* 0.1% 0.1% 0.1% 0.1% Change
“change over from
% Change
previous year” can previous
be presented Lycos 0.0% 0.0% 0.0% 0.2%
year
% Change 0.0% 0.0% 0.0% 0.2% figures
Base: 9,404(CY), 6,100(PY)
Current Previous
year base year base
Popularity of the
Activity
Table 12: Popularity of various internet activities
Activity All Users All Users (In Millions)

Emailing 95% 24.0
Job Search 73% 18.4
Instant messaging 62% 15.6
Check news 61% 15.4
Music 60% 15.1
Chatting 59% 14.9
Check Sports 57% 14.4
E-greetings 57% 14.4
Online games 54% 13.7
Dating/Friendship 51% 12.9
Mobile contents (ring tones / games, etc.) 50% 12.5
Search work related info 49% 12.3
Matrimonial search 48% 12.0
Educational / Learning material 48% 12.0
Screensavers/wallpapers 46% 11.5
Astrology 46% 11.5
Check financial info 45% 11.4
Search for product information 45% 11.2
Social networking / Communities 44% 11.0
Buy online 43% 10.9
Share pictures 40% 10.0
Check real estate info 37% 9.2
Check hobby related info 32% 7.9
Check business/Financial news 30% 7.6
Net banking 30% 7.6
Check health & lifestyle info 30% 7.6
Movies 29% 7.4
Check cinema content 28% 7.0
Check / read blogs 27% 6.7
Business/professional networking 26% 6.6
Check personal travel related info 26% 6.5
Buy other than travel products 24% 6.1
Look for Seminar/workshops 24% 6.0
Online bill payment 22% 5.6
Check business travel related info 19% 4.7
Adult content 18% 4.6
Online stock trading 13% 3.3
Net telephony 13% 3.2
Comment on blog post 12% 3.0
Local language website usage 12% 2.9
Have a blog site of own 7% 1.7
Base: 25,060
India Online 2007
Demographic Profile
Chart 5: Gender breakup
Current Year M ale Female
100% 86% 83% 82%

79%
80%
60%
40%
21% 18%
14% 17%
20%
0%
Base: 25,060
Chart 1: Gender breakup
Change from PY
10%
7% 6%
5% 4%
0%
0%
-1%
-5% -4%
-7% -6%
-10%
Base: 25,060(CY), 20,268(PY)

Chart 6: Age group distribution
Current Year 13-18 yrs 19-24 yrs 25-35 yrs
60%
50% 47% 49%
38%
40% 36%
31%
22%
20% 13%
11%
2%
1% 1%
0%
Base: 25,060
Chart 2: Age group distribution
Change from PY
4% 5%
5%
0.4% 1%
1%
0%
-2%
-5% -4% -4%
-4% -5% -4%
-6%
-10%
Base: 25,060(CY), 20,268(PY)

India Online 2007
Chart 7: City class - by population size
Current Year Up to 1 Lakh 1-5 Lakhs 5-10 Lakhs Above 10 Lakhs

60%
52%
49%
44% 45%
40%
31%
24% 27% 29%
20% 15% 14% 15% 15%

9% 11% 10% 12%
0%
Base: 25,060
Chart 8: City class - by market size
Current Year M etro Urban uptowns Emerging Towns Others
50%
44%
42%
40% 38% 37%
34% 33%
29% 31%
30%
20% 17% 14% 16%

14% 13% 12% 13% 15%
10%
0%
Base: 25,060
Chart 3: City class - by market size
Change from PY
30%
22%
18% 17%
20% 15%
10%
1%
0%
-1% -4% -2% -2%
-10% -4% -4%
-10% -9% -11%
-14% -12%
-20%
Base: 25,060(CY), 20,268(PY)

India Online 2007
Table 13: Top 10 cities
Cities Mid. / Sr. Level Jr. Level ACE All Internet Users
Delhi 15% 12% 14% 12%
% Change 9% 9% 9% 8%
Mumbai 12% 11% 11% 10%
% Change -4.0% -1.3% -2.8% -2.2%
Bangalore 8% 8% 8% 6%
% Change 1% -4.3% -1.1% -1.1%
Hyderabad 6% 6% 6% 5%
% Change 2% -0.3% 1% 0.1%
Chennai 5% 4% 5% 4%
% Change 0.3% -1.9% -0.6% -0.4%
Kolkata 4% 3% 4% 3%
% Change -0.3% -0.2% -0.2% -0.2%
Pune 3% 3% 3% 3%
% Change 0.4% 0.0% 0.2% -0.2%
Ahmadabad 2% 1% 2% 2%
% Change 0.4% -0.3% 0.2% 0.2%
Lucknow 1% 1% 1% 1%
% Change -2.1% -3.5% -2.6% -2.4%
Visakhapatanam 0.8% 1% 0.9% 0.9%
% Change -0.8% -1.0% -0.9% -0.8%
Base: 25,060(CY), 20,268(PY)
Chart 9: Region-wise break-ups
Current Year North East South West
50%
45%
41% 40%
40% 38%
30% 28% 26% 26%

23%
22% 21% 22%
19%
20%
12% 12% 12%
12%
10%
0%
Base: 25,060
Chart 4: Region-wise break-ups
Change from PY
10% 7%
6% 6%
6%
5% 4% 4% 5% 4% 2%
4%
1% 1%
0%
-5%
-10%
-15% -13% -13% -12% -13%
Base: 25,060(CY), 20,268(PY)

India Online 2007
Table 14: Preferred language of reading
Language Mid. / Sr. Level Jr. Level ACE All Internet Users
English 53% 35% 46% 41%
% Change -5.1% -18.0% -9.7% -18.3%
Hindi 15% 18% 16% 19%
% Change -3.5% -1.4% -2.7% 0.7%
Telugu 5% 8% 6% 6%
% Change 3% 6% 4% 4%
Tamil 6% 7% 6% 6%
% Change 2% 3% 3% 3%
Marathi 5% 6% 5% 5%
% Change 0.9% 1% 1% 1%
Malayalam 3% 6% 4% 4%
% Change -1.3% -0.1% -1.0% 0.4%
Kannada 3% 4% 3% 4%
% Change 0.4% 2% 1% 2%
Bengali 3% 3% 3% 3%
% Change 1% 2% 1% 2%
Gujarati 3% 3% 3% 4%
% Change 2% 2% 2% 2%
Oriya 2% 3% 2% 3%
% Change 0.9% 2% 1% 2%
Base: 25,060(CY), 20,268(PY)
Socio-Economic
Profile
Chart 10: Socio economic classification
Current Year SEC A SEC B SEC C SEC D SEC E

40% 37%
36% 36%
33%
32%
29%
30% 27%
26% 24%
23%
20%
20% 17%
14% 14%
9%
10% 7% 7%
6%
4%
2%
0%
Base: 25,060
Chart 5: Socio economic classification
Change from PY
15%
10%
10% 6% 7%
2% 5%
5% 2% 2%
1% 0.3%
0%
-2% -2% -1%
-5% -3% -3% -3% -4%
-5% -5% -5% -5%
-10%
Base: 25,060(CY), 20,268(PY)

India Online 2007
Chart 11: Highest educational qualification
Current Year College but not Graduate

Graduate & above - general stream
Graduate & above - professional stream
50% 49% 48%
46%
39%
40%
32%
30% 28%
22% 23% 25%
22%
20% 18%
15%
10%
0%
Base: 25,060
Chart 6: Highest educational qualification
Change from PY
20%
11%
8% 9%
10% 5%
6%
3% 4%
-0.1% 0.2%
0%
-2% -4%
-6%
-10%
Base: 25,060(CY), 20,268(PY)

Chart 12: Occupational break up
Current Year Unemployed Employed
80%
62%
60%
38%
40%
20%
0%
All Internet Users
Base: 25,060
Chart 7: Occupational break up
Change from PY
2%
1%
1%
0%
-1%
-1%
-2%
Base: 25,060(CY), 20,268(PY)

India Online 2007
Chart 13: Function / field of occupation
Current Year IT/SW M ARCOM Finance Others

60%
54% 52% 54%
51%
40%
20% 23%
19% 19% 19%
20% 17% 15% 18%
12% 11%
9% 10%
0%
Base: 15,219
Chart 14: Head of the household
Current Year Head of the household Not head of the household
80% 72%
66%
55%
60% 53%
47%
45%
40% 34%
28%
20%
0%
Base: 25,060
Chart 8: Head of the household
Change from PY
40% 30%
25% 29%
30% 23%
20%
10%
0%
-10%
-20%
-30%
-25% -29% -23%
-40% -30%
Base: 25,060(CY), 20,268(PY)

India Online 2007
Economic Profile
Chart 15: Monthly family income
Current Year Up to Rs. 10K 10-30K 30-50K Above 50K
60% 57%
47%
41% 39%
40% 38%
35%
31%
23%
20% 15%
15% 13% 13%
8% 11% 10%
4%
0%
Base: 21,343
Chart 9: Monthly family income
Change from PY
10% 7% 6% 6% 5% 5% 5%
4% 4% 4%
2% 1%
0%
-2% -1%
-10%
-12% -13%
-20% -19%
Base: 21,343(CY), 20,268(PY)

Chart 16: Most expensive vehicle owned by the household
Current Year 2 Wheeler 4 Wheeler Others
60%
51%
47%
45% 44%
40%
32%
28%
25%
20%
11% 10%
7% 9%
5%
0%
Base: 25,060
Chart 10: Most expensive vehicle owned by the household
Change from PY
10%
8%
6%
3% 4% 5% 5%
5%
2% 2%
0.1% 0.4%
0%
-2%
-5% -3%
Base: 25,060(CY), 20,268(PY)

India Online 2007
Chart 17: Ownership of credit cards (individually)
Current Year Don't own a credit card Own a Credit Card
80% 74%
67%
52% 57%
60%
48% 43%
40% 34%
26%
20%
0%
Base: 25,060
Chart 11: Ownership of credit cards (individually)
Change from PY
14%
15%
10%
10% 7%
5% 2%
0%
-5% -2%
-10% -7%
-10%
-15% -14%
Base: 25,060(CY), 20,268(PY)

Table 15: Household asset ownership
Asset Mid. / Sr. Level Jr. Level ACE All Internet Users
Color TV 95% 87% 92% 92%
% Change 3% 0.3% 2% 3%
Mobile Phone 93% 86% 90% 90%
% Change 6% 2% 5% 5%
Bank Account* 88% 79% 85% 82%
% Change
Fridge 81% 61% 74% 75%
% Change 4% -1.3% 3% 4%
Cable TV connection/DTH 76% 64% 72% 72%
% Change -2.9% -10.8% -5.5% -4.6%
% Change 2% -2.6% 1% 1%
Camera* 69% 50% 62% 64%
% Change
Debit Card 66% 51% 60% 52%
% Change 8% 2% 6% 7%
Computer/Laptop 66% 48% 60% 67%
% Change 21% 11% 18% 17.70%
Landline Phone 61% 48% 56% 62%
% Change -2.7% -10.6% -5.3% -1.9%
% Change 4% -7.9% 0.2% 2%
Music System/DVD/MP3* 60% 42% 53% 55%
% Change
Home 55% 47% 52% 58%
% Change -13.8% -12.8% -13.0% -10.0%
Credit Card 50% 25% 40% 35%
% Change 12% 2% 9% 8%
% Change 4% -3.8% 2% 3%
Fixed Deposits* 36% 22% 31% 34%
% Change
Mutual Funds 28% 14% 23% 22%
% Change 0.6% -4.2% -0.7% -1.2%
Microwave 28% 12% 22% 24%
% Change 8% 2% 6% 5%
Demat Account* 27% 12% 21% 21%
% Change
% Change 7% -1.6% 4% 5%
Share of Companies* 23% 10% 18% 20%
% Change
Video Camera* 21% 10% 17% 20%
% Change
India Online 2007
IPod* 10% 7% 9% 10%
% Change
Chit Fund Deposits 6% 5% 6% 7%
% Change -22.6% -16.5% -20.0% -19.9%
Base: 25,060(CY), 20,268(PY)
Chart 18: Current loan liabilities
Current Year Home Loan Personal Loan Two - wheeler Loan

47%
50% 45% 45%
43%
40%
30% 26%
24%
20% 20%
20% 13% 14% 14% 13%
10%
0%
Base: 25,060
India Online 2007
Net Usage Status

Chart 19: Years of experience in using internet
Current Year Up to 1 year 1-2 years M ore than 2 years

78%
80% 72%
61% 63%
60%
40%
21% 18% 20%

20% 11% 14% 14% 16%
11%
0%
Base: 25,060
Chart 12: Years of experience in using internet
Change from PY
8% 7%
6%
4% 3%
2%
2% 1% 1%
0.3%
0%
-2%
-2% -2% -2%
-4%
-3% -3% -3%
Base: 25,060(CY), 20,268(PY)

Chart 20: Place of accessing internet
Current Year Place of work (office / school / college) Home Cyber cafe
100% 94% 93%
90%
78%
80%
59%
60% 56%
51% 49%
45% 47% 47%
38%
40%
20%
0%
Base: 25,060
Chart 13: Place of accessing internet
Change from PY
25%
21%
20% 18% 19%
15% 14%
11% 11%
9% 10%
10%
6%
4%
5% 2% 1%
0%
Base: 25,060(CY), 20,268(PY)

India Online 2007
Chart 21: Type of internet connection at home
Current Year Broadband Regular Dial Up Others

80%
68% 66% 67% 68%
60%
40%
17% 16% 17% 16%

20% 9% 10% 9% 10%
0%
Base: 14,856
Chart 14: Type of internet connection at home
Change from PY
30%
20%
20% 16% 16%
14%
10%
0%
-1% -3% -1%
-10% -5%
-12% -12% -12% -11%
-20%
Base: 14,856(CY), 13,221(PY)

Chart 22: Type of internet connection at office
Current Year Broadband Regular Dial Up Others
70% 65% 64% 61%

60%
60%
50%
40%
30%
20% 16% 14% 13%

12%
7% 7% 7%
10% 6%
0%
Base: 19,740
Chart 15: Type of internet connection at office
Change from PY
10%
5% 4%
5% 3% 3%
1%
0%
-1% -1%
-5% -3%
-5%
-6% -6%
-10% -8%
Base: 19,740(CY), 14,655(PY)

India Online 2007
Chart 23: Service provider subscribed to at home
Current Year BSNL/Sancharnet Airtel/Bharti VSNL / Tata

40%
34% 35%
33%
31%
30%
20% 17% 17% 17%

17%
11% 11% 10%
10%
10%
0%
Base: 14,856
Chart 16: Service provider subscribed to at home
Change from PY
10% 8% 7%
7%
6%
5%
0%
-2% -1%
-3% -3% -2%
-5% -4% -4%
-4%
Base: 14,856(CY), 13,554(PY)

Chart 24: Service provider subscribed to at office
Current Year BSNL/Sancharnet Airtel/Bharti VSNL / Tata

28% 28%
30% 28% 28%
20% 18% 16%

14% 15%
13% 13%
12% 11%
10%
0%
Jr. Level M id. / Sr. Level ACE All Internet Users
Base: 19,740
Chart 17: Service provider subscribed to at office
Change from PY
10% 7%
6%
4% 3%
5% 3%
2% 2%
0.3%
0%
-5%
-7% -7%
-10% -9% -8%
Base: 19,740(CY), 14,721(PY)

India Online 2007
Net Usage Dynamics

Chart 25: Frequency of accessing internet from home
Current Year At least once daily Weekly, but not daily

Less than once a week
100%
84% 83% 84%
80%
80%
60%
40%
20% 15% 17% 15% 14%

4% 2% 2%
2%
0%
Base: 14,231
Chart 18: Frequency of accessing internet from home
Change from PY
10% 9% 9%
7%
5% 2%
0%
-1% -0.3% -1% -1%
-5% -2%
-6%
-10% -8% -8%
Base: 14,231(CY), 13,649(PY)

Chart 26: Frequency of accessing internet from office
Current Year At least once daily Weekly, but not daily

Less than once a week
100% 92%
87% 91%
86%
80%
60%
40%
20% 11% 11%

6% 8%
2% 2% 2% 3%
0%
Base: 17,617
Chart 19: Frequency of accessing internet from office
Change from PY
2% 2% 2%
1%
0.4%
0.1% 0.0%
0%
-0.1% -0.2% -0.1% -0.1%
-0.3%
-1%
-1%
-2% -2%
Base: 17,617(CY), 14,274(PY)

India Online 2007
Chart 27: Time of the day accessing internet from home
Current Year M idnight to 9.00 AM 9.00 AM -6.00 PM

6.00 PM - 12.00 M idnight
70% 65% 63%
59%
60% 54%
50%
40%
30%
19% 20%
20% 14%
9% 12% 9% 9% 9%
10%
0%
Base: 13,905
Chart 20: Time of the day accessing internet from home

Change from PY
4% 2%
2% 2% 2%
2% 1%
0.2% 0.1% 0.4%
0%
-2%
-4%
-4% -4%
-6% -4%
-8% -7%
Base: 13,905(CY), 13,345(PY)

Chart 28: Time of the day accessing internet from office
Current Year M idnight to 9.00 AM 9.00 AM -6.00 PM

6.00 PM - 12.00 M idnight
60% 56% 55%
50% 52%
40%
20% 13% 12%

9% 11%
4% 4% 4% 4%
0%
Base: 17,680
Chart 21: Time of the day accessing internet from office
Change from PY
2% 1%
0.0%
0%
-0.4% -0.2% -0.4%
-0.8% -1% -1%
-2% -1%
-4% -3%
-4%
-6%
-6%
-8%
Base: 17,680(CY), 14,305(PY)

India Online 2007
Chart 29: Duration of PC usage from home
Current Year Light users M edium users Heavy users

80% 73% 70% 72%
67%
60%
40%
22%
17% 18% 18%
20% 13% 11% 12%
10%
0%
Base: 15,214
Chart 22: Duration of PC usage from home
Change from PY
5%
2% 2% 1.2% 2%
1%
0.5% -0.1% 1%
0%
-1%
-2% -2%
-3%
-5%
Base: 15,214(CY), 15,041(PY)

Chart 30: Duration of internet usage from home

49%
50% 47%
41% 43%
40% 37% 35%
34% 35%
30%
23% 22%
19%
20% 17%
10%
0%
Base: 14,015
Chart 23: Duration of internet usage from home
Change from PY
10%
5% 5% 5% 5%
5% 4%
0.0%
0%
-2% -2%
-5% -3% -3%
-5%
-10%
-9%
-15%
Base: 14,015(CY), 13,248(PY)

India Online 2007
Chart 31: Duration of PC usage from office

60%
60% 56% 57%
47%
40%
31%
22% 22% 22% 22% 22%
19% 21%
20%
0%
Base: 18,200
Chart 24: Duration of PC usage from office
Change from PY
4%
2% 2%
2% 2%
1%
0.3% 1%
0.0%
0%
-0.1%
-2% -1%
-1.4%
-2%
-4% -3%
Base: 18,200(CY), 14,961(PY)

Chart 32: Duration of internet usage from office
50% 47% 45%

43% 44%
40%
32% 31%
27% 29%
30% 26% 26%
25% 25%
20%
10%
0%
Base: 17,100
Chart 25: Duration of internet usage from office
Change from PY
10%
6%
5%
5%
2% 0.4% 2%
-0.2% 1% 1%
0%
-5% -3% -3%

-5%
-6%
-10%
Base: 17,100(CY), 13,934(PY)

India Online 2007
Chart 33: Time spent by internet users on watching TV

50% 46% 46% 46%
46% 44%
44% 43%
41%
40%
30%
20%
13% 13%
10%
9%
10%
0%
Base: 21,962
Chart 26: Time spent by internet users on watching TV
Change from PY
10%
7%
5%
5% 4%
1%
0.1%
0%
-1.3% -2%
-3% -2% -2% -3%
-5% -4%
Base: 21,962(CY), 18,555(PY)

Chart 34: Time spent by internet users on reading newspaper
50% 44% 44% 46%

45%
43% 43% 43%
41%
40%
30%
20% 13% 13% 13% 14%
10%
0%
Base: 22,501
Chart 27: Time spent by internet users on reading newspaper
Change from PY
4%
4%
2%
2%
2% 2%
1% 1%
0%
-1% -1%
-2%
-2% -2% -2%
-4% -3%
Base: 22,501(CY), 19,016(PY)

India Online 2007
Chart 35: Time spent by internet users on listening to radio

80% 76% 74%
71% 72%
60%
40%
18% 20% 19% 19%

20%
9% 7% 10%
6%
0%
Base: 14,785
Chart 28: Time spent by internet users on listening to radio
Change from PY
6%
6%
4% 3% 2% 3%
2% 1% 0.3% 0.1%
0%
-2%
-1%
-4% -2% -3%
-4%
-6% -5%
-8%
Base: 14,785(CY), 12,358(PY)

Preferred Net
Activities
Table 16: Popularity of various internet activities
Activity Mid. / Sr. Level Jr. Level ACE All Internet Users
Emailing 98% 96% 98% 95%
% Change 6% 5% 5% 0.8%
Job Search 81% 85% 82% 73%
% Change 26% 26% 26% 20%
Check news 66% 64% 65% 61%
% Change 11% 10% 11% 8%
Check Sports 60% 60% 60% 57%
% Change 26% 23% 25% 22%
% Change 24% 28% 25% 25%
E-greetings 60% 58% 59% 57%
% Change 3% 2% 3% 0.5%
% Change 12% 5% 10% -0.5%
Music 55% 61% 58% 60%
% Change 11% 14% 12% 12%
Online games 52% 57% 53% 54%
% Change 18% 21% 19% 20%
Chatting 50% 58% 53% 59%
% Change 9% 9% 8% 10%
Matrimonial search 50% 55% 52% 48%
% Change 37% 40% 38% 33%
Buy online 57% 40% 51% 43%
% Change 39% 24% 34% 29%
Check financial info 52% 47% 50% 45%
% Change 31% 32% 32% 30%
Mobile contents (ring tones / games,

49% 51% 50% 50%
etc.)
% Change 24% 22% 23% 22%

Dating/Friendship 48% 52% 49% 51%
% Change 26% 25% 26% 25%
Astrology 47% 50% 48% 46%
% Change 12% 19% 15% 12%
Educational / Learning material 47% 50% 48% 48%
% Change -3.1% 0.6% -1.7% -4.0%
Search for product information 51% 40% 47% 45%
% Change 10% 5% 9% 8%
India Online 2007
Social networking / Communities* 43% 45% 44% 44%
% Change
Screensavers/wallpapers 39% 44% 41% 46%
% Change -7.9% -0.1% -4.9% -2.1%
Check real estate info 41% 39% 40% 37%
% Change 27% 29% 28% 26%
Net banking 44% 32% 40% 30%
% Change 14% 3% 10% 7%
Check business/Financial news* 39% 28% 35% 30%
% Change
Share pictures 34% 37% 35% 40%
% Change 7% 5% 6% 7%
Check health & lifestyle info 33% 28% 31% 30%
% Change -0.4% 0.0% 0.0% -2.0%
Check hobby related info 32% 27% 30% 32%
% Change 22% 18% 21% 21%
Check personal travel related info 35% 21% 30% 26%
% Change 12% 8% 11% 9%
Business/professional networking* 33% 23% 30% 26%
% Change
Buy other than travel products* 34% 20% 29% 24%
% Change
Online bill payment* 32% 21% 28% 22%
% Change
Check / read blogs* 28% 25% 27% 27%
% Change
Movies* 25% 27% 25% 29%
% Change
Look for Seminar/workshops 27% 20% 24% 24%
% Change 9% 4% 7% 5%
Check cinema content 22% 27% 24% 28%
% Change -0.2% 4% 1% 3%
Check business travel related info 25% 15% 22% 19%
% Change 7% 2% 6% 5%
Adult content 19% 21% 20% 18%
% Change 7% 9% 8% 7%
Online stock trading 19% 8% 15% 13%
% Change 2% -5.7% -0.8% -0.4%
Local language website usage* 14% 12% 14% 12%
% Change
Net telephony 14% 10% 12% 13%
% Change 5% 0.8% 4% 3%
Comment on blog post* 12% 11% 12% 12%
% Change
Have a blog site of own* 6% 7% 6% 7%
% Change
Base: 14,253(CY), 17,277(PY)
Chart 36: Professional activities
Current Year Emailing - work related Job Search Instant messaging
100% 92% 85% 90%

81% 85% 82% 83%
80% 73%
61% 60% 62%
59%
60%
`
40%
20%
0%
Base: 14,253
Chart 29: Professional activities
Change from PY
26% 28% 26% 25%
30% 24% 26% 25%
20%
20%
10%
3%
0.3%
0%
-4% -3%
-10%
Base: 14,253(CY), 17,277(PY)

India Online 2007
Chart 37: Personal activities
Current Year Emailing - personal Check news Check Sports
100% 94% 91% 93% 89%
80%
66% 64% 65%
60% 60% 60% 61%
57%
60%
40%
20%
0%
Base: 14,253
Chart 30: Personal activities
Change from PY
30% 26%
23% 25%
22%
20%
11% 10% 11%

10% 8%
4% 3% 4%
1%
0%
Base: 14,253(CY), 17,277(PY)

Chart 38: Downloading activities
Current Year M usic Online games M obile contents (ring tones/games)

70%
61% 58% 60%
60% 55% 57% 54%
52% 53%
51% 50%
49% 50%
50%
40%
30%
20%
10%
0%
Base: 14,253
Chart 31: Downloading activities
Change from PY
30%
24%
22% 23% 22%
21% 19% 20%
20% 18%
14%
12% 12%
11%
10%
0%
Base: 14,253(CY), 17,271(PY)

India Online 2007
Chart 39: E-commerce related activities
Current Year E-greetings Check financial info Check real estate info
60% 59% 60% 58%

60% 52% 51%
48% 46%
42% 40% 41%
40% 37%
20%
0%
Base: 14,043
Chart 32: E-commerce related activities
Change from PY
40%
33% 32%
31%
30% 28% 30%
30% 27% 27%
20%
10%
3% 3% 3%
1%
0%
Base: 14,043(CY), 17,263(PY)

Chart 40: Online shopping
Current Year Buyers Non-Buyers

79% 75% 78% 76%
80%
60%
40%
25% 22% 24%
21%
20%
0%
Base: 14,253
Chart 33: Online shopping
Change from PY
30%
20%
20% 16% 16%
14%
10%
0%
-1% -3% -1%
-10% -5%
-12% -12% -12% -11%
-20%
Base: 14,253(CY), 20,268(PY)

India Online 2007
Chart 41: Response to online marketing stimulus
Current Year Clicked a banner ad

Participated in an online contest
Clicked a sponsored search ad
47% 46% 47%
50% 45%
43% 43%
39% 42%
40% 36% 36% 37%
30%
30%
20%
10%
0%
Base: 10,888
Chart 34: Response to online marketing stimulus
Change from PY
20% 14% 13%
10% 13%
10% 3% -1% 2%
0%
-10%
-7% -7%
-9%
-20% -12%
-15%
-30%
Base: 10,888(CY), 15,715(PY)

Chart 42: Blogging activities
Current Year Check/read blogs Comment on blog post

Have a blog site of own None of the above
80% 71%
69% 70% 70%
60%
40%
28% 25% 27% 27%
20% 12% 11% 12%
12%
6% 7% 6% 7%
0%
Base: 14,253
India Online 2007
Chart 43: Member of an online community
Current Year Not a member of any online community

M ember of an online community
70% 65% 63%

62%
59%
60%
50%
41%
38% 37%
40% 35%
30%
20%
10%
0%
Base: 14,253
Table 17: Membership by type of online community
Membership Mid. / Sr. Level Jr. Level ACE All Internet Users
Not a member of any online community 62% 65% 63% 59%
Alumni & Schools 7% 6% 6% 7%
Computers & Internet 5% 6% 5% 5%
Romance & Relationships 4% 3% 4% 5%
Business / Professional community 4% 2% 4% 3%
Music 2% 3% 2% 3%
Company 2% 2% 2% 1%
Individuals 2% 1% 2% 2%
Games 2% 2% 2% 2%
Arts & Entertainment 1% 2% 2% 2%
Base: 14,253
India Online 2007
Table 18: Most used local language websites (other than English)
All Internet
Language Mid. / Sr. Level Jr. Level ACE
Users
Haryanvi 19% 15% 18% 19%
Oriya 16% 20% 18% 19%
Bhojpuri 16% 13% 15% 15%
Marwari 14% 15% 14% 13%
Maithili 11% 18% 13% 12%
Konkani 8% 3% 7% 6%
Bengali 4% 1% 3% 3%
Manipuri 2% 2% 2% 1%
Assamese 0% 4% 1% 1%
Base: 1,388
Table 19: Online activities desired in other languages
Email 58% 64% 60% 61%
Chatting 38% 47% 41% 46%
Entertainment 40% 43% 41% 45%
Online news 32% 31% 32% 31%
Search information 31% 32% 31% 33%
Online learning / education 28% 31% 29% 31%
Astrology 23% 25% 24% 23%
Online shopping 19% 16% 18% 18%
Travel related information 19% 15% 18% 16%
Matrimony 13% 17% 15% 13%
Blog 12% 10% 11% 12%
Not Interested 23% 17% 21% 21%
Base: 14,253
India Online 2007
Chart 44: Problems faced while surfing the internet
Current Year Slow website opening Spam / junk mails Virus / spyware
70% 64% 62% 62%

60%
60% 57% 54%
53% 49% 51% 49%
50% 48% 49%
40%
30%
20%
10%
0%
Base: 14,252
Chart 45: Number of email accounts and average per capita email ids
Current Year One Two Three
30% 27% 27% 28% 27% 28% 28% 27%
20%
15% 15%
14%
13%
10%
0%
Base: 25,060
Chart 35: Number of email accounts and average per capita email ids
Change from PY
9%
10% 5% 7%
5% 5%
2% 3%
0%
-0.3%
-10%
-20% -15% -17%

-18% -19%
Base: 25,060(CY), 20,268(PY)

India Online 2007
Most Used Websites

Table 20: Top of mind unaided recall - all websites
Yahoo 29% 33% 30% 30%
% Change -2.8% 2% -1.2% -5.2%
Google 29% 28% 29% 27%
% Change 10% 4% 7% 7%
Rediff 15% 15% 15% 12%
% Change -0.6% -2.6% -1.4% -3.0%
Gmail* 3% 4% 4% 3%
% Change
Hotmail 2% 0.9% 2% 2%
% Change -3.7% -4.9% -4.1% -3.0%
Orkut 1% 2% 2% 5%
% Change 1% 0.8% 1% 4%
Indiatimes 1% 1% 1% 1%
% Change -6.1% -4.5% -5.5% -4.3%
Naukri 0.8% 0.5% 0.7% 0.5%
% Change -0.1% -1.6% -0.7% -0.4%
Moneycontrol 0.6% 0.2% 0.5% 0.4%
% Change -0.6% -0.2% -0.4% -0.2%
Sify 0.6% 0.3% 0.5% 0.5%
% Change -1.4% 0.0% -0.8% -0.4%
Base: 24,433(CY), 20,173(PY)
Table 21: Most used website - all websites
Google 31% 32% 32% 29%
Yahoo 25% 28% 26% 27%
Rediff 16% 14% 15% 11%
Gmail 6% 5% 5% 4%
Orkut 2% 3% 3% 8%
Indiatimes 1% 2% 1% 0.9%
Hotmail 2% 0.6% 1% 2%
Moneycontrol 1% 0.4% 0.8% 0.5%
Naukri 0.9% 0.5% 0.7% 0.5%
MSN 0.6% 0.3% 0.5% 0.4%
Base: 14,075
India Online 2007
Table 22: Preferred websites - emailing
Yahoo 44% 49% 46% 53%
% Change 16% 12% 14% 53%
Rediff 22% 23% 22% 18%
% Change -2.2% -3.4% -2.8% 17%
Gmail 22% 22% 22% 20%
% Change 9% 9% 9% 9%
Hotmail 7% 3% 6% 6%
% Change -8.4% -6.7% -7.6% -18.1%
% Change -11.6% -9.3% -10.7% -8.9%
Sify 1% 1% 1% 1%
% Change -2.5% -1.5% -2.1% -2.3%
Sancharnet/BSNL 0.9% 0.7% 0.8% 0.7%
% Change 0.9% 0.7% 0.8% -2.8%
VSNL 0.7% 0.3% 0.6% 0.5%
% Change -0.4% -0.6% -0.4% 0.5%
Lycos 0.2% 0.1% 0.2% 0.2%
% Change 0.2% 0.1% 0.2% -12.2%
AOL 0.1% 0.2% 0.1% 0.1%
% Change 0.1% 0.2% 0.1% -37.2%
Base: 25,060(CY), 20,268(PY)
Chart 46: Multiple user shares of email websites
Current Year Yahoo Rediff Gmail
100% 87% 89%

87% 87%
80%
62% 60% 61%
60% 59% 59%
59% 57%
60%
40%
20%
0%
Base: 25,060
Chart 36: Multiple user shares of email websites
Change from PY
30% 26% 25%
24%
25% 21%
20%
15%
10% 7%
5% 5% 6%
3% 5%
5% 1% 0.5%
0%
Base: 25,060(CY), 20,268(PY)

India Online 2007
Table 23: Info search (English)
Google 78% 72% 76% 75%
Yahoo 7% 9% 7% 10%
English 2% 4% 3% 3%
Rediff 3% 3% 3% 2%
Dictionary 2% 1% 2% 1%
Wikipedia 0.8% 2% 1% 1%
MSN 1% 0.3% 1% 1%
BBC 0.5% 2% 0.9% 0.5%
Sify 0.5% 0.7% 0.6% 0.4%
Indiatimes 0.4% 1% 0.6% 0.5%
Base: 7,874
Table 24: Info search (local language)
Google 67% 74% 70% 74%
Manoramaonline 2% 3% 3% 2%
Guruji 3% 2% 2% 2%
Khoj 2% 1% 2% 1%
Webduniya 2% 1% 2% 1%
Kerala 0.2% 4% 2% 1%
Eenadu 2% 0.6% 1% 1%
Webulagam 1% 0.5% 1% 0.8%
Chennaionline 0.9% 1% 0.9% 0.6%
Jagran 0.6% 1% 0.8% 0.5%
Base: 3,853
India Online 2007
Table 25: Job search
Naukri 47% 39% 44% 37%
% Change -1.7% -13.1% -6.0% -12.5%
Monster 22% 25% 23% 27%
% Change 2% 8% 4% 8%
Timesjobs 13% 15% 14% 14%
% Change 5% 9% 7% 7%
Google 4% 6% 5% 5%
% Change 2% 4% 3% 3%
Yahoo 2% 3% 2% 3%
% Change 0.6% -2.4% -0.7% 0.3%
Rediff 2% 2% 2% 2%
% Change -1.5% -2.0% -1.7% -2.1%
Indiatimes 1% 0.9% 1% 1%
% Change 0.2% -0.4% 0.0% -0.3%
Jobsahead 2% 0.4% 1% 1%
% Change -3.7% -5.9% -4.5% -4.0%
Jobstreet 1% 0.9% 1% 0.7%
% Change 0.2% -0.1% 0.0% -0.3%
Freshersworld 0.3% 2% 1% 2%
% Change -1.7% 1% -0.6% 0.3%
Base: 10,387(CY), 12,610(PY)
Table 26: Booking travel tickets
IRCTC 18% 17% 18% 15%
% Change -19.4% -18.7% -19.0% -22.8%
Makemytrip 19% 14% 17% 17%
% Change 9% 3% 7% 7%
Yatra* 16% 13% 15% 16%
% Change
Google 8% 15% 10% 11%
% Change 3% 13% 6% 6%
Yahoo 5% 9% 6% 8%
% Change -2.8% -1.4% -2.5% 0.8%
Rediff 5% 5% 5% 5%
% Change -1.6% -2.0% -1.8% -2.2%
Travelguru* 3% 3% 3% 2%
% Change
% Change -2.8% -4.9% -3.7% -2.8%
Travel 2% 3% 2% 3%
% Change 0.5% 2% 1% 1%
Cleartrip* 2% 1% 2% 2%
% Change
Base: 7,089(CY), 8,053(PY)
India Online 2007
Table 27: Online shopping (other than travel tickets)
Ebay 31% 29% 30% 34%
% Change -6.8% -4.8% -6.0% -3.5%
Rediff 29% 30% 29% 25%
% Change -3.5% -2.7% -3.2% -4.0%
% Change -3.5% -4.2% -3.6% -4.3%
Google 7% 8% 7% 8%
% Change 4% 5% 5% 5%
Yahoo 6% 7% 6% 7%
% Change -0.1% -0.7% -0.3% -0.5%
Futurebazaar 5% 6% 5% 6%
% Change 4% 5% 5% 5%
Sify 2% 3% 2% 2%
% Change 0.9% 2% 1% 0.4%
Amazon 2% 2% 2% 0.9%
% Change 0.9% 1% 1% 0.3%
Shopping 0.9% 3% 1% 2%
% Change 0.1% -0.1% 0.0% 0.6%
Onlineshopping 0.7% 2% 1% 1%
% Change 0.4% 2% 0.8% 0.6%
Base: 7,261(CY), 8,963(PY)
Table 28: Online news
NDTV 18% 9% 15% 12%
% Change 1% -6.4% -1.5% -0.7%
Rediff 12% 12% 12% 10%
% Change -3.1% -2.6% -2.8% -2.3%
Yahoo 8% 14% 10% 14%
% Change 3% 5% 3% 4%
Google 7% 9% 8% 9%
% Change 3% 2% 2% 3%
% Change -5.6% -7.4% -6.2% -8.4%
BBC 4% 4% 4% 5%
% Change 3% 2% 2% 2%
Aajtak 4% 4% 4% 5%
% Change 0.1% 2% 0.7% 1%
Timesofindia 4% 3% 4% 3%
% Change -1.7% -1.9% -1.7% -1.8%
Ibnlive 3% 4% 3% 3%
% Change 3% 2% 3% 2%
CNN 3% 3% 3% 3%
% Change 0.9% 2% 1% 2%
Base: 8,509(CY), 12,120(PY)
India Online 2007
Table 29: Financial news & info (rates, quotes, etc.)
Moneycontrol/CNBC 15% 11% 14% 13%
% Change 3% 2% 3% 3%
Google 10% 14% 11% 13%
% Change 4% 7% 5% 3%
Yahoo 8% 10% 9% 12%
% Change -1.1% 1% -0.4% 1%
ICICI Direct/ICICI Bank 8% 5% 7% 7%
% Change -2.9% -7.7% -4.6% -2.7%
Rediff 7% 7% 7% 6%
% Change -0.5% -8.3% -3.2% -1.8%
NDTV/NDTVprofit 6% 3% 5% 4%
% Change 4% -0.7% 2% 2%
Economictimes 4% 7% 5% 3%
% Change 2% 4% 2% 0.8%
% Change -0.5% 0.3% -0.2% -1.3%
Sharekhan 3% 5% 4% 4%
% Change -2.0% -0.1% -1.4% -0.8%
NSE 2% 3% 2% 2%
% Change -3.8% -1.6% -3.0% -3.7%
Base: 6,207(CY), 7,146(PY)
Table 30: Online share trading
ICICI Direct 44% 32% 42% 36%
Sherkhan 21% 25% 22% 22%
Indiabulls 5% 10% 6% 7%
BSE 3% 6% 4% 3%
Kotaksecurities 3% 3% 3% 4%
hdfcsec 4% 0.4% 3% 2%
NSE 2% 3% 3% 3%
Religare 3% 0.0% 2% 4%
Geojit 2% 4% 2% 2%
5Paisa 2% 4% 2% 3%
Base: 1,558
India Online 2007
Table 31: Real estate info
Google 15% 20% 17% 17%
Magicbricks 18% 13% 16% 14%
99acres 13% 10% 12% 10%
Yahoo 10% 14% 12% 14%
Realestates 9% 8% 9% 10%
Rediff 9% 6% 8% 7%
Indiaproperty 5% 5% 5% 5%
Property 3% 4% 3% 3%
Sulekha 2% 0.5% 1% 1%
Base: 5,129
Table 32: Matrimonial search
Bharatmatrimony 30% 31% 30% 29%
% Change -8.1% -2.7% -6.0% -4.0%
Shaadi 29% 26% 28% 28%
% Change 2% -5.7% -1.3% -4.7%
Jeevansaathi 6% 8% 7% 6%
% Change -12.4% -8.6% -10.9% -10.6%
Google 5% 5% 5% 6%
% Change 5% 4% 5% 5%
Rediff 5% 3% 4% 3%
% Change 1% -0.1% 0.6% -0.4%
Yahoo 3% 5% 4% 5%
% Change 1% -2.8% -0.7% 2%
Matrimony* 4% 4% 4% 5%
% Change 4% 4% 4% %
Tamilmatrimony* 3% 3% 3% 3%
% Change
Simplymarry* 2% 2% 2% 3%
% Change
Matrimonial 2% 0.9% 2% 2%
% Change -1.6% -0.8% -1.1% -2.2%
Base: 6,675(CY), 7,728(PY)
India Online 2007
Table 33: Dating/friendship search
Orkut 27% 29% 28% 36%
% Change 24% 23% 23% 32%
Yahoo 22% 26% 23% 23%
% Change -9.8% -9.1% -9.8% -12.2%
Rediff 10% 8% 9% 7%
% Change -5.4% 0.2% -3.0% -4.4%
Google 9% 10% 9% 8%
% Change 7% 4% 5% 3%
Fropper 5% 4% 4% 3%
% Change -2.8% -1.9% -2.4% -3.3%
Date 3% 3% 3% 2%
% Change -2.8% 1% -1.1% -1.1%
% Change -3.4% -8.3% -5.4% -5.3%
Friendfinder 2% 2% 2% 2%
% Change -1.5% -2.5% -2.0% -1.7%
Adultfriendfinder 2% 1% 2% 2%
% Change -0.2% -0.3% -0.2% -0.6%
Friendship 1% 2% 1% 0.9%
% Change -0.3% -0.1% -0.2% -0.5%
Base: 7,084(CY), 6,974(PY)
Table 34: Social networking/communities
Orkut 60% 62% 61% 64%
Yahoo 14% 20% 16% 16%
Communities 1% 2% 2% 1%
MSN 2% 0.2% 1% 1%
Friends 1% 0.5% 1% 1%
Linkedin 1% 0.0% 0.7% 0.3%
Hi5 0.8% 0.1% 0.5% 0.9%
Bharatstudent 0.4% 0.5% 0.5% 0.4%
Ryze 0.5% 0.4% 0.4% 0.3%
Tagged 0.5% 0.0% 0.3% 0.4%
Base: 5,227
India Online 2007
Table 35: Online gaming
Yahoo 21% 20% 20% 18%
% Change -10.7% -9.3% -10.2% -13.4%
Zapak* 15% 17% 16% 17%
% Change
Google 9% 9% 9% 9%
% Change 2% 2% 2% -0.3%
Games 6% 7% 7% 7%
% Change 0.4% -5.2% -1.9% -0.8%
Rediff 5% 5% 5% 3%
% Change -5.1% -5.4% -5.3% -3.0%
Miniclip 4% 4% 4% 4%
% Change 2% -2.0% 0.1% 0.3%
Contest2Win 4% 2% 3% 3%
% Change 3% 2% 2% 2%
Indiagames* 2% 4% 3% 3%
% Change
% Change -4.9% -2.8% -4.0% -3.9%
Onlinegames 1% 4% 2% 2%
% Change 1% 3% 2% 0.9%
Base: 7,383(CY), 7,395(PY)
Table 36: Download mobile content
Rediff 16% 16% 16% 12%
% Change -10.0% -10.6% -10.2% -10.1%
Yahoo 13% 14% 13% 14%
% Change -10.1% -7.6% -9.2% -8.2%
Google 10% 10% 10% 10%
% Change 5% 0.4% 3% 0.4%
Nokia 10% 8% 10% 9%
% Change 6% 6% 6% 5%
% Change -5.4% -6.7% -5.8% -7.2%
Hutch 4% 5% 4% 3%
% Change 2% 4% 3% 2%
Airtel 4% 3% 4% 3%
% Change -0.7% 2% 0.2% 0.3%
Mobile9 3% 4% 3% 4%
% Change 2% 4% 3% 4%
Ringtones 2% 3% 2% 3%
% Change -0.5% -1.9% -1.1% 0.3%
Sify 2% 1% 2% 2%
% Change 0.2% 0.3% 0.3% -0.8%
Base: 6,912(CY), 6,887(PY)
India Online 2007
Table 37: Preferred instant messaging applications
Yahoo 59% 59% 59% 63%
Google Talk 14% 15% 15% 14%
Rediffbol 11% 15% 12% 10%
MSN 8% 5% 7% 5%
Meebo 2% 1% 2% 1%
Orkut 1% 2% 1% 3%
Skype 0.9% 0.4% 0.7% 0.6%
Indiatimes 0.5% 0.9% 0.6% 0.4%
AIM 0.8% 0.2% 0.6% 0.3%
Others 3% 3% 3% 3%
Base: 8,632
Table 38: Download music
Raaga 23% 24% 23% 22%
% Change 3% 6% 4% 5%
Yahoo 8% 10% 9% 10%
% Change -2.6% -4.1% -3.3% -4.2%
Google 7% 7% 7% 7%
% Change 2% 0.6% 2% 0.2%
Cooltoad 5% 5% 5% 5%
% Change -0.3% -0.7% -0.5% -1.6%
Musicindiaonline 6% 3% 5% 4%
% Change 2% -3.2% 0.1% 0.6%
Music 4% 4% 4% 4%
% Change 2% 2% 2% 1%
Rediff 4% 4% 4% 3%
% Change -5.7% -4.7% -5.3% -3.5%
Mp3 2% 2% 2% 3%
% Change -0.3% -2.1% -1.0% -0.6%
Youtube* 2% 3% 2% 2%
% Change
Smashits 2% 2% 2% 2%
% Change 0.4% 0.7% 0.5% 0.1%
Base: 8,142(CY), 8,526(PY)
India Online 2007
Table 39: Sports content
Espnstarsports 25% 27% 26% 29%
% Change 4% 5% 4% 7%
Cricinfo 17% 14% 16% 14%
% Change 8% 3% 6% 5%
Rediff 11% 11% 11% 8%
% Change -4.0% -5.3% -4.5% -3.7%
Yahoo 8% 11% 9% 12%
% Change -0.2% -3.9% -1.7% -0.6%
Google 7% 6% 7% 8%
% Change 4% 2% 3% 2%
Sports 3% 5% 4% 4%
% Change -0.1% 0.5% 0.2% 1%
NDTV 4% 3% 4% 2%
% Change -0.4% 0.4% -0.1% -1.3%
% Change -3.5% -1.0% -2.6% -3.0%
Cricketnext 2% 2% 2% 2%
% Change -1.7% -0.2% -1.1% -0.6%
Sify 2% 2% 2% 2%
% Change -2.5% -1.3% -2.1% -1.8%
Base: 7,666(CY), 8,931(PY)
Table 40: Cinema content
Google 10% 9% 10% 9%
% Change 6% 6% 6% 2%
Yahoo 7% 10% 8% 11%
% Change -3.5% -4.1% -3.7% -2.0%
PVR Cinemas 8% 5% 7% 5%
% Change 2% 0.3% 1% 0.5%
Rediff 6% 5% 6% 5%
% Change -6.9% -7.0% -6.9% -4.6%
Bollywood 3% 10% 6% 5%
% Change -0.9% 5% 2% 0.7%
Indiafm 4% 5% 5% 5%
% Change -0.5% 0.5% -0.1% -1.3%
Cinema 5% 3% 4% 4%
% Change 1% -5.3% -1.4% -0.2%
% Change -4.2% -1.5% -3.1% -3.2%
Tamilcinemas 2% 5% 3% 3%
% Change -0.7% 3% 0.6% 0.7%
Movies 3% 2% 3% 3%
% Change 2% 0.7% 1% 2%
Base: 6,883(CY), 6,700(PY)
India Online 2007
Table 41: Most used local language websites (other than English)
Google 10% 8% 10% 12%
Eeandu 11% 5% 9% 7%
Malayalamanorama 7% 6% 6% 7%
Yahoo 6% 5% 6% 8%
Keralakaumudi 2% 9% 4% 3%
Marathiworld 3% 6% 4% 4%
Jagran 3% 3% 3% 3%
Webulagam 3% 4% 3% 4%
Thinamalar 3% 4% 3% 5%
Base: 1,388
Table 42: Preferred blog sites
Google 22% 19% 21% 21%
Yahoo 18% 23% 20% 18%
Rediff 16% 13% 15% 10%
Blogspot 14% 7% 11% 11%
Blogger 9% 12% 10% 11%
Ibibo 7% 7% 7% 10%
Youtube 0.7% 7% 3% 2%
Debonairblog 3% 1% 2% 2%
Mouthshut 2% 0.4% 1% 1%
Base: 1,853
India Online 2007
Table 43: Preferred astrology website
Yahoo 17% 20% 18% 22%
Astrology 17% 17% 17% 19%
Rediff 12% 12% 12% 9%
Google 11% 11% 11% 11%
Indiatimes astrospeak 11% 10% 10% 8%
Sify 3% 3% 3% 3%
MSN 3% 1% 2% 3%
Horoscope 0.9% 5% 2% 2%
Astrolife 2% 1% 2% 2%
Sarafreder 2% 1% 2% 3%
Base: 6,357
Table 44: Preferred online learning / education website
Google 32.3% 34.8% 33.2% 33.7%
Yahoo 7.9% 10.1% 8.7% 9.9%
Rediff 6.9% 5.5% 6.4% 4.1%
Wikipedia 5.0% 3.0% 4.2% 5.7%
Education 3.4% 4.0% 3.6% 3.2%
W3schools 3.1% 1.9% 2.7% 1.7%
IGNOU 2.2% 1.2% 1.9% 1.4%
Indiatimes 1.5% 1.7% 1.6% 1.2%
Microsoft 1.3% 1.8% 1.5% 0.9%
ICFAI 1.4% 1.5% 1.4% 1.0%
Base: 6,571
India Online 2007
Most Used Offline

Media Brands
Table 45: Favorite TV channels
TV Channel Mid. / Sr. Level Jr. Level ACE All Internet Users
Star Plus 11% 11% 11% 13%
% Change 2% 3% 2% 3%
Discovery 6% 7% 7% 7%
% Change 2% -1.4% 0.3% 0.5%
NDTV 7% 5% 6% 5%
% Change 1% 0.8% 1% 0.6%
Aajtak 6% 5% 6% 5%
% Change 0.1% -1.7% -0.6% -0.3%
Sun TV 6% 7% 6% 5%
% Change 0.1% 3% 1% 0.8%
HBO 5% 3% 4% 4%
% Change 2% -0.9% 0.8% 0.1%
Sony 4% 4% 4% 4%
% Change -1.0% 1% -0.1% -1.0%
Zee TV 4% 3% 3% 3%
% Change -0.9% -0.5% -0.7% -0.2%
Star Movies 3% 3% 3% 3%
% Change 0.7% -0.7% 0.1% 0.7%
Star One 3% 3% 3% 3%
% Change -0.2% 0.4% 0.0% -1.2%
Base: 12,631(CY), 15,321(PY)
Table 46: Favorite newspapers
Newspaper Mid. / Sr. Level Jr. Level ACE All Internet Users
The Times of India 41% 31% 38% 35%
% Change 6% -2.3% 3% 0.0%
The Hindu 13% 19% 16% 18%
% Change 2% 5% 3% 5%
The Hindustan Times 5% 7% 6% 6%
% Change -2.2% -0.2% -1.5% -2.2%
Eenadu 3% 4% 4% 3%
% Change 1% 0.7% 0.9% 0.3%
Deccan Chronicle 3% 3% 3% 4%
% Change 2% 3% 3% 3%
Indian Express 3% 3% 3% 3%
% Change 0.1% 0.5% 0.2% -0.4%
Malyalam Manorama 2% 2% 2% 2%
% Change -0.2% -0.1% -0.2% -0.2%
Dainik Bhaskar 3% 1% 2% 2%
% Change -0.5% -2.0% -1.1% -0.5%
The Economic Times 3% 1% 2% 2%
% Change 0.8% 0.0% 0.5% 0.4%
The Telegraph 2% 1% 2% 3%
% Change -0.1% -0.1% 0.0% 0.5%
Base: 12,762(CY), 14,555(PY)
India Online 2007
Table 47: Favorite magazines
Magazine Mid. / Sr. Level Jr. Level ACE All Internet Users
India Today 27% 24% 26% 23%
% Change -5.5% -0.6% -3.4% -5.5%
Reader's Digest 7% 5% 6% 7%
% Change 0.5% -2.2% -0.5% -1.0%
The Week 6% 4% 5% 5%
% Change 2% -1.0% 0.7% 1%
Outlook 6% 4% 5% 4%
% Change -3.0% -1.5% -2.4% -1.8%
Business World 4% 3% 4% 2%
% Change 2% 2% 2% 0.6%
Femina 3% 4% 4% 4%
% Change -2.0% 0.2% -1.2% -0.8%
Sports Star 4% 3% 3% 4%
% Change 1% 0.8% 0.9% 1%
Women's Era 2% 3% 2% 2%
% Change 0.8% 1% 0.9% 0.5%
Business Today 2% 3% 2% 2%
% Change 0.5% 1% 0.7% 0.1%
Film Fare 2% 3% 2% 3%
% Change 0.2% 0.5% 0.3% 1%
Base: 10,515(CY), 12,980(PY)
Table 48: Favorite radio channels
Radio Channel Mid. / Sr. Level Jr. Level ACE All Internet Users
AIR FM GOLD 5% 6% 5% 5%
% Change -28.2% -21.8% -25.7% -24.5%
Radio Mirchi 40% 38% 39% 38%
% Change 14% 13% 14% 12%
Red FM 12% 12% 12% 12%
% Change 5% 3% 4% 3%
AIR 11% 13% 11% 11%
% Change -2.6% -0.4% -1.8% -2.5%
Radio City 11% 10% 11% 11%
% Change 1% -4.7% -1.1% -1.2%
Big FM* 6% 6% 6% 5%
% Change
Suryan FM 4% 6% 5% 6%
% Change 3% 2% 2% 3%
AIR FM RAINBOW 3% 2% 3% 4%
% Change 2% 1% 2% 2%
Fever FM* 3% 3% 3% 3%
% Change
World Space 2% 1% 1% 2%
% Change 1% -0.8% 0.4% 0.9%
Base: 8,205(CY), 12,246(PY)
India Online 2007
Offline Brands
Recalled
Table 49: TOM recall for brands
TOM Brand Mid. / Sr. Level Jr. Level ACE All Internet Users
Sony 9% 6% 8% 8%
% Change 4% 0.7% 3% 3%
Nokia 6% 7% 6% 7%
% Change 1% 1% 1% 0.9%
Tata 6% 5% 6% 5%
% Change -2.4% -2.4% -2.3% -2.0%
LG 4% 5% 4% 4%
% Change -0.6% 1% 0.1% -0.1%
Colgate 4% 2% 4% 3%
% Change 2% -0.2% 0.9% 1%
HLL 3% 4% 3% 3%
% Change 0.3% 3% 1% 1%
Reliance 3% 3% 3% 3%
% Change -0.6% 0.5% -0.2% -0.2%
Godrej 2% 2% 2% 2%
% Change 0.3% 1% 0.7% 0.4%
Maruti 2% 1% 2% 2%
% Change -0.9% -0.6% -0.7% -0.7%
Pepsi 2% 2% 2% 2%
% Change -0.6% -0.4% -0.5% -0.9%
Base: 24,288(CY), 20,142(PY)
Segment Wise
Detailed Tables
Table 1: Gender breakup
Gender Mid. / Sr. Level Jr. Level ACE All Internet Users
Sample Base 8,165 4,380 12,545 25,060
Male 86% 79% 83% 82%
Female 14% 21% 17% 18%
Table 2: Age group distribution
Age Group Mid. / Sr. Level Jr. Level ACE All Internet Users
Sample Base 8,165 4,380 12,545 25,060
13-18 yrs 0.6% 2% 1% 11%
19-24 yrs 13% 38% 22% 31%
25-35 yrs 50% 47% 49% 36%
36-45 yrs 23% 9% 18% 13%
46-55 yrs 12% 4% 9% 6%
Above 55 yrs 2% 0.3% 1% 2%
Table 3: City class - by population size
City Class Mid. / Sr. Level Jr. Level ACE All Internet Users
Sample Base 8,165 4,380 12,545 25,060
Up to 1 Lakh 9% 11% 10% 12%
1-5 Lakhs 15% 14% 15% 15%
5-10 Lakhs 24% 31% 27% 29%
Above 10 Lakhs 52% 44% 49% 45%
Table 4: City class - by market size
City Class Mid. / Sr. Level Jr. Level ACE All Internet Users
Sample Base 8,165 4,380 12,545 25,060
Metro 44% 38% 42% 37%
Urban uptowns 14% 12% 13% 14%
Emerging Towns 13% 17% 15% 16%
Others 29% 34% 31% 33%
Table 5: City wise distribution
Sample Base 8,165 4,380 12,545 25,060
Delhi 15% 12% 14% 12%
Mumbai 12% 11% 11% 10%
Bangalore 8% 8% 8% 6%
Hyderabad 6% 6% 6% 5%
Chennai 5% 4% 5% 4%
Kolkata 4% 3% 4% 3%
Pune 3% 3% 3% 3%
Ahmadabad 2% 1% 2% 2%
Lucknow 1% 1% 1% 1%
Visakhapatanam 0.8% 1% 0.9% 0.9%
Chandigarh 0.8% 0.8% 0.8% 0.8%
Jaipur 0.8% 0.6% 0.8% 0.8%
Nagpur 0.9% 0.6% 0.8% 0.8%
Coimbatore 0.7% 0.7% 0.7% 0.9%
Indore 0.9% 0.5% 0.7% 0.7%
Vadodara 0.8% 0.5% 0.7% 0.7%
Faridabad 0.8% 0.5% 0.7% 0.6%
Bhubaneswar 0.6% 0.5% 0.6% 0.5%
Surat 0.5% 0.5% 0.5% 0.7%
Bhopal 0.6% 0.3% 0.5% 0.6%
Thiruvanathapuram 0.4% 0.6% 0.5% 0.6%
Kochi 0.5% 0.6% 0.5% 0.5%
Ludhiana 0.4% 0.5% 0.4% 0.6%
Patna 0.5% 0.2% 0.4% 0.6%
kanpur 0.5% 0.3% 0.4% 0.5%
Vijayavada 0.4% 0.5% 0.4% 0.5%
Nashik 0.5% 0.3% 0.4% 0.4%
Mysore 0.3% 0.5% 0.4% 0.4%
Ranchi 0.3% 0.5% 0.4% 0.3%
Cuttack 0.2% 0.5% 0.3% 0.4%
Madurai 0.3% 0.3% 0.3% 0.4%
Aurangabad 0.3% 0.3% 0.3% 0.3%
Dehradun 0.4% 0.3% 0.3% 0.3%
Guwahati 0.4% 0.3% 0.3% 0.3%
Tiruchirapalli 0.2% 0.3% 0.3% 0.3%
Raipur 0.3% 0.1% 0.3% 0.2%
Allahabad 0.2% 0.3% 0.2% 0.4%
Agra 0.2% 0.2% 0.2% 0.3%
Amritsar 0.3% 0.1% 0.2% 0.3%
Goa 0.2% 0.2% 0.2% 0.3%
Meerut 0.2% 0.2% 0.2% 0.3%
Rajkot 0.2% 0.2% 0.2% 0.3%
Jabalpur 0.2% 0.3% 0.2% 0.2%
Jodhpur 0.2% 0.2% 0.2% 0.2%
Mangalore 0.2% 0.2% 0.2% 0.2%
Varanasi 0.1% 0.1% 0.1% 0.2%
Dhanbad 0.1% 0.1% 0.1% 0.1%
Solapur 0.0% 0.1% 0.1% 0.1%
Assansol 0.0% 0.1% 0.0% 0.1%
Others from North India 7% 8% 7% 9%
Others from South India 11% 16% 12% 14%
Others from East India 5% 6% 5% 6%
Others from West India 6% 7% 6% 7%
Table 6: Region-wise break-ups
Region Mid. / Sr. Level Jr. Level ACE All Internet Users
Sample Base 8,165 4,380 12,545 25,060
North 22% 19% 21% 22%
East 12% 12% 12% 12%
South 38% 45% 41% 40%
West 28% 23% 26% 26%
Table 7: Preferred language of reading
Sample Base 8,165 4,380 12,545 25,060
English 53% 35% 46% 41%
Hindi 15% 18% 16% 19%
Telugu 5% 8% 6% 6%
Tamil 6% 7% 6% 6%
Marathi 5% 6% 5% 5%
Kannada 3% 4% 3% 4%
Bengali 3% 3% 3% 3%
Gujarati 3% 3% 3% 4%
Oriya 2% 3% 2% 3%
Punjabi 0.9% 1% 1% 1%
Awadhi 0.8% 1% 0.9% 1%
Urdu 0.6% 1% 0.8% 1%
Assamese 0.3% 0.7% 0.5% 0.5%
Konkani 0.2% 0.6% 0.4% 0.5%
Marwari 0.1% 0.3% 0.2% 0.4%
Bhojpuri 0.2% 0.2% 0.2% 0.2%
Tulu 0.1% 0.3% 0.2% 0.1%
Sindhi 0.1% 0.0% 0.1% 0.2%
Haryanvi 0.1% 0.1% 0.1% 0.1%
Kashmiri 0.1% 0.0% 0.1% 0.1%
Maithili 0.1% 0.1% 0.1% 0.1%
Sanskrit 0.0% 0.1% 0.1% 0.1%
Nepali 0.0% 0.1% 0.1% 0.0%
Chhattisgarhi 0.0% 0.1% 0.0% 0.1%
Bodo 0.0% 0.0% 0.0% 0.0%
Bundeli 0.0% 0.0% 0.0% 0.0%
Dogri 0.0% 0.1% 0.0% 0.0%
Kanauji 0.0% 0.0% 0.0% 0.0%
Kurchi 0.0% 0.0% 0.0% 0.0%
Manipuri 0.0% 0.0% 0.0% 0.0%
Magahi 0.0% 0.0% 0.0% 0.0%
Santhali 0.0% 0.0% 0.0% 0.0%
Others 0.2% 0.6% 0.3% 0.3%
Table 8: Socio economic classification
SEC Mid. / Sr. Level Jr. Level ACE All Internet Users
Sample Base 8,165 4,380 12,545 25,060
SEC A 37% 17% 29% 24%
SEC B 36% 27% 33% 32%
SEC C 20% 36% 26% 23%
SEC D 6% 14% 9% 14%
SEC E 2% 7% 4% 7%
Table 9: Highest educational qualification
Education Mid. / Sr. Level Jr. Level ACE All Internet Users
Sample Base 8,165 4,380 12,545 25,060
Up to SSC/HSC 4% 10% 7% 13%
College but not Graduate 15% 22% 18% 23%
Graduate & above - general stream 49% 46% 48% 39%
Graduate & above - professional stream 32% 22% 28% 25%
Table 10: Occupational break up
Occupation Mid. / Sr. Level Jr. Level ACE All Internet Users
Sample Base 8,165 4,380 12,545 25,060
Unemployed 0.0% 0.0% 0.0% 38%
Employed 100% 100% 100% 62%
Table 11: Function / field of occupation
Functions Mid. / Sr. Level Jr. Level ACE All Internet Users
Sample Base 8,046 4,209 12,255 15,219
IT/Software 17% 23% 19% 18%
Marketing/Sales 17% 12% 16% 16%
Administration 13% 14% 13% 11%
Finance 12% 9% 11% 10%
Manufacturing 10% 7% 9% 11%
Academics 5% 4% 5% 4%
Consultancy 4% 3% 3% 6%
Advertising/PR/Media 3% 3% 3% 3%
HR 3% 2% 3% 3%
Others 17% 23% 19% 19%
Table 12: Head of the household
Head Of The HH Mid. / Sr. Level Jr. Level ACE All Internet Users
Sample Base 8,165 4,380 12,545 25,060
Head of the household 72% 55% 66% 47%
Not head of the household 28% 45% 34% 53%
Table 13: Monthly family income
Income Mid. / Sr. Level Jr. Level ACE All Internet Users
Sample Base 7,806 4,106 11,912 21,343
Up to 5K 5% 21% 11% 13%
5-10K 18% 36% 25% 25%
10-20K 29% 24% 27% 25%
20-30K 18% 7% 14% 14%
30-50K 15% 4% 11% 10%
50-75K 5% 2% 4% 4%
75-100K 3% 3% 3% 3%
Above 100K 7% 4% 6% 6%
Table 14: Most expensive vehicle owned by the household
Vehicle Owned Mid. / Sr. Level Jr. Level ACE All Internet Users
Sample Base 8,165 4,380 12,545 25,060
Bi-Cycle 4% 9% 6% 7%
Motor-Cycle/Scooter 45% 51% 47% 44%
Small Car (Up to Rs.4 lakhs) 22% 8% 17% 18%
Mid-Size Car (Rs.4 to 8 lakhs) 9% 2% 7% 8%
Premium/Luxury Car (Above Rs.8 lakhs) 0.9% 0.5% 0.7% 2%
Others 0.9% 1% 0.9% 1%
Don't own a vehicle 18% 28% 22% 19%
Table 15: Ownership of credit cards (individually)
Credit Card Mid. / Sr. Level Jr. Level ACE All Internet Users
Sample Base 8,165 4,380 12,545 25,060
Single Card 26% 17% 23% 18%
Multiple Cards 26% 9% 20% 16%
No Credit Card 48% 74% 57% 67%
Table 16: Household asset ownership
Sample Base 8,165 4,380 12,545 25,060
Color TV 95% 87% 92% 92%
Mobile Phone 93% 86% 90% 90%
Bank Account 88% 79% 85% 82%
Fridge 81% 61% 74% 75%
Cable TV connection/DTH 76% 64% 72% 72%
Camera 69% 50% 62% 64%
Debit Card 66% 51% 60% 52%
Computer/Laptop 66% 48% 60% 67%
Landline Phone 61% 48% 56% 62%
Music System/DVD/MP3 60% 42% 53% 55%
Home 55% 47% 52% 58%
Credit Card 50% 25% 40% 35%
Fixed Deposits 36% 22% 31% 34%
Mutual Funds 28% 14% 23% 22%
Microwave 28% 12% 22% 24%
Demat Account 27% 12% 21% 21%
Share of Companies 23% 10% 18% 20%
Video Camera 21% 10% 17% 20%
IPod 10% 7% 9% 10%
Chit Fund Deposits 6% 5% 6% 7%
Table 17: Current loan liabilities
Loan Mid. / Sr. Level Jr. Level ACE All Internet Users
Sample Base 8,165 4,380 12,545 25,060
Home Loan 43% 47% 45% 45%
Personal Loan 26% 20% 24% 20%
Two - wheeler Loan 13% 14% 14% 13%
Car Loan 14% 6% 11% 12%
Education Loan 5% 8% 6% 9%
Consumer Durables 4% 3% 4% 3%
Business Loan 1% 2% 1% 4%
Other 0.0% 0.2% 0.1% 0.1%
None of Above 8% 11% 9% 9%
Table 18: Years of experience in using internet
Experience Mid. / Sr. Level Jr. Level ACE All Internet Users
Sample Base 8,165 4,380 12,545 25,060
Less Than 6 Months 5% 10% 7% 10%
6 Months-1 year 6% 11% 8% 10%
1-2 years 11% 18% 14% 16%
2-5 years 26% 27% 27% 26%
5-6 years 15% 13% 14% 12%
6 years and above 37% 21% 31% 25%
Table 19: Place of accessing internet
Place Of Access Mid. / Sr. Level Jr. Level ACE All Internet Users
Sample Base 8,165 4,380 12,545 25,060
Place of work (office / school / college) 94% 90% 93% 78%
Home 56% 38% 49% 59%
Cyber cafe 45% 51% 47% 47%
In transit (while traveling) 9% 3% 7% 6%
Table 20: Type of internet connection at home
Connection Type Mid. / Sr. Level Jr. Level ACE All Internet Users
Sample Base 4,533 1,722 6,255 14,856
24 Hrs Broadband 30% 29% 30% 31%
Broadband Dial Up 28% 28% 28% 28%
Regular Dial Up 17% 16% 17% 16%
Cable 9% 9% 9% 9%
Mobile Connection 6% 6% 6% 6%
Wi Fi Connection 2% 2% 2% 2%
Lease/Dedicated line 0.7% 0.5% 0.7% 0.5%
Others 1% 2% 2% 2%
Don't Know 6% 9% 7% 7%
Table 21: Type of internet connection at office
Connection Type Mid. / Sr. Level Jr. Level ACE All Internet Users
Sample Base 7,634 3,928 11,562 19,740
24 Hrs Broadband 34% 29% 32% 31%
Broadband Dial Up 26% 25% 26% 25%
Lease/Dedicated line 10% 7% 9% 6%
Regular Dial Up 6% 7% 7% 7%
Cable 6% 6% 6% 6%
Wi Fi Connection 2% 2% 2% 3%
Mobile Connection 1% 1% 1% 2%
Others 2% 2% 2% 2%
Don't Know 13% 20% 15% 19%
Table 22: Service provider subscribed to at home
Service Provider Mid. / Sr. Level Jr. Level ACE All Internet Users
Sample Base 4,533 1,722 6,255 14,856
BSNL/Sancharnet 34% 31% 33% 35%
Airtel/Bharti 17% 17% 17% 17%
VSNL / Tata 11% 10% 11% 10%
Local Cable Operator 8% 8% 8% 8%
Sify 7% 7% 7% 6%
MTNL 6% 6% 6% 5%
Spectranet 0.2% 0.1% 0.2% 0.1%
Others 6% 7% 6% 7%
Don't Know 5% 7% 5% 5%
Table 23: Service provider subscribed to at office
Service Provider Mid. / Sr. Level Jr. Level ACE All Internet Users
Sample Base 7,634 3,928 11,562 19,740
BSNL/Sancharnet 28% 28% 28% 28%
Airtel/Bharti 18% 14% 16% 15%
VSNL / Tata 13% 12% 13% 11%
MTNL 5% 5% 5% 5%
Sify 4% 4% 4% 5%
Local Cable Operator 3% 4% 4% 4%
Spectranet 0.4% 0.4% 0.4% 0.3%
Others 8% 7% 8% 8%
Don't Know 14% 20% 16% 19%
Table 24: Frequency of accessing internet from home
Frequency Mid. / Sr. Level Jr. Level ACE All Internet Users
Sample Base 4,356 1,614 5,970 14,231
Over 5 times a Day 24% 22% 23% 24%
2-5 times a Day 24% 23% 24% 27%
Once Daily 37% 35% 36% 33%
Once In 2-3 Days 10% 11% 11% 10%
Once a Week 4% 5% 5% 5%
1-3 times a Month 0.8% 2% 1% 1%
Once in More than a Month 0.7% 2% 1% 0.9%
Table 25: Frequency of accessing internet from office
Frequency Mid. / Sr. Level Jr. Level ACE All Internet Users
Sample Base 7,157 3,594 10,751 17,617
Over 5 times a Day 47% 38% 44% 38%
2-5 times a Day 26% 25% 25% 25%
Once Daily 20% 24% 21% 24%
Once In 2-3 Days 4% 7% 5% 7%
Once a Week 2% 4% 3% 4%
1-3 times a Month 0.6% 1% 0.8% 1%
Once in More than a Month 0.8% 0.9% 0.9% 1%
Table 26: Time of the day accessing internet from home
Time Slot Mid. / Sr. Level Jr. Level ACE All Internet Users
Sample Base 4,291 1,592 5,883 13,905
Before 9.00 AM 7% 6% 7% 5%
9.00 AM-12.00 Noon 6% 8% 6% 8%
12.00 Noon - 3.00 PM 3% 7% 4% 6%
3.00 PM-6.00 PM 3% 4% 3% 6%
6.00 PM - 9.00 PM 19% 19% 19% 18%
9.00 PM - 12.00 Midnight 47% 40% 45% 35%
After 12.00 Midnight 3% 3% 3% 3%
Throughout the Day 14% 14% 14% 18%
Table 27: Time of the day accessing internet from office
Time Slot Mid. / Sr. Level Jr. Level ACE All Internet Users
Sample Base 7,205 3,581 10,786 17,680
Before 9.00 AM 2% 2% 2% 2%
9.00 AM-12.00 Noon 21% 22% 21% 22%
12.00 Noon - 3.00 PM 18% 20% 19% 21%
3.00 PM-6.00 PM 12% 14% 12% 13%
6.00 PM - 9.00 PM 6% 9% 7% 8%
9.00 PM - 12.00 Midnight 3% 4% 3% 4%
After 12.00 Midnight 2% 2% 2% 2%
Throughout the Day 37% 27% 34% 29%
Table 28: Duration of internet usage from home
Time Spent Mid. / Sr. Level Jr. Level ACE All Internet Users
Sample Base 4,271 1,596 5,867 14,015
Less than 30 Minutes 18% 14% 17% 15%
30 to 60 Minutes 31% 27% 30% 28%
1-2 Hours 34% 37% 35% 35%
2-5 Hours 13% 18% 14% 17%
5-8 Hours 2% 2% 2% 3%
More than 8 Hours 2% 2% 2% 3%
Table 29: Duration of internet usage from office
Sample Base 7,053 3,517 10,570 17,100
30 to 60 Minutes 24% 27% 25% 25%
1-2 Hours 25% 26% 25% 26%
2-5 Hours 17% 13% 16% 15%
5-8 Hours 8% 8% 8% 7%
Table 30: Duration of internet usage during weekdays
Sample Base 6,915 3,562 10,477 21,956
30 to 60 Minutes 20% 20% 20% 20%
1-2 Hours 33% 31% 32% 34%
2-5 Hours 23% 25% 24% 24%
5-8 Hours 7% 7% 7% 7%
Table 31: Duration of internet usage during weekends
Sample Base 6,796 3,559 10,355 19,522
30 to 60 Minutes 18% 19% 18% 17%
1-2 Hours 32% 30% 31% 31%
2-5 Hours 23% 22% 23% 24%
5-8 Hours 8% 9% 8% 9%
Table 32: Duration of PC usage from home
Sample Base 4,795 1,883 6,678 15,214
30 to 60 Minutes 23% 19% 22% 20%
1-2 Hours 38% 41% 39% 37%
2-5 Hours 17% 18% 18% 22%
5-8 Hours 5% 8% 6% 7%
Table 33: Duration of PC usage from office
Sample Base 7,496 3,826 11,322 18,200
30 to 60 Minutes 6% 5% 6% 9%
1-2 Hours 13% 12% 12% 17%
2-5 Hours 22% 19% 21% 22%
5-8 Hours 30% 34% 31% 26%
More than 8 Hours 26% 25% 26% 21%
Table 34: Time spent by internet users on watching TV
Sample Base 7,199 3,637 10,836 21,962
30 to 60 Minutes 32% 27% 30% 28%
1-2 Hours 46% 46% 46% 43%
2-5 Hours 8% 11% 9% 11%
5-8 Hours 0.5% 1% 0.6% 1%
More than 8 Hours 0.2% 0.4% 0.2% 0.5%
Table 35: Time spent by internet users on reading newspaper
Sample Base 7,268 3,717 10,985 22,501
30 to 60 Minutes 43% 43% 43% 41%
1-2 Hours 12% 12% 12% 12%
2-5 Hours 0.6% 0.7% 0.6% 1%
5-8 Hours 0.0% 0.2% 0.1% 0.2%
More than 8 Hours 0.1% 0.4% 0.2% 0.2%
Table 36: Time spent by internet users on listening to radio
Sample Base 4,786 2,523 7,309 14,785
30 to 60 Minutes 28% 29% 28% 26%
1-2 Hours 18% 20% 19% 19%
2-5 Hours 4% 6% 5% 6%
5-8 Hours 0.8% 2% 1% 2%
Table 37: Professional activities
Sample Base 4,603 2,369 6,972 14,253
Emailing - work related 92% 85% 90% 83%
Job Search 81% 85% 82% 73%
Check business/Financial news 39% 28% 35% 30%
Business/prof. networking 33% 23% 30% 26%
Look for Seminar/workshops 27% 20% 24% 24%
Check business travel info. 25% 15% 22% 19%
None of the Above 0.9% 2% 1% 3%
Table 38: Personal activities
Sample Base 4,603 2,369 6,972 14,253
Emailing - personal 94% 91% 93% 89%
Check news 66% 64% 65% 61%
Check Sports 60% 60% 60% 57%
Chatting 50% 58% 53% 59%
Matrimonial search 50% 55% 52% 48%
Dating/Friendship 48% 52% 49% 51%
Astrology 47% 50% 48% 46%
Search for product information 51% 40% 47% 45%
Social networking/communities 43% 45% 44% 44%
Share pictures 34% 37% 35% 40%
Check health & lifestyle info 33% 28% 31% 30%
Check hobby related info 32% 27% 30% 32%
Check personal travel info. 35% 21% 30% 26%
Check cinema content 22% 27% 24% 28%
None of the above 0.5% 0.7% 0.6% 0.7%
Table 39: Downloading activities
Sample Base 4,603 2,369 6,972 14,253
Music 55% 61% 58% 60%
Online games 52% 57% 53% 54%
Mobile contents (ring tones/games) 49% 51% 50% 50%
Educational / Learning material 47% 50% 48% 48%
Screensavers/wallpapers 39% 44% 41% 46%
Movies 25% 27% 25% 29%
Adult content 19% 21% 20% 18%
None of the above 15% 13% 15% 13%
Table 40: E-commerce related activities
Sample Base 4,567 2,335 6,902 14,043
E-greetings 60% 59% 60% 58%
Check financial info 52% 48% 51% 46%
Check real estate info 42% 40% 41% 37%
Net banking 45% 32% 40% 31%
Book train tickets 35% 31% 34% 29%
Buy non-travel products 34% 20% 29% 25%
Online bill payment 32% 21% 28% 23%
Book air tickets 33% 17% 27% 23%
Online stock trading 19% 8% 15% 13%
Net telephony 14% 10% 12% 13%
Book hotels 10% 7% 9% 8%
None of these 8% 13% 10% 13%
Table 41: Online shopping
Online Shopping Mid. / Sr. Level Jr. Level ACE All Internet Users
Sample Base 4,603 2,369 6,972 14,253
Searched only 23% 36% 28% 33%
Both searched and bought 56% 39% 50% 43%
Neither searched nor bought 21% 25% 22% 24%
Table 42: Response to online marketing stimulus
Response Mid. / Sr. Level Jr. Level ACE All Internet Users
Sample Base 3,690 1,774 5,464 10,888
Clicked a banner ad 47% 42% 45% 47%
Participated in an online contest 46% 36% 43% 43%
Clicked a sponsored search ad 39% 30% 36% 37%
Bid/Bought in an Online auction 25% 21% 24% 23%
Bought in a special promotion / deal 24% 18% 22% 21%
Clicked a product/service e-mailer 17% 11% 15% 14%
Table 43: Blogging activities
Sample Base 4,603 2,369 6,972 14,253
Check / read blogs at least once a week 24% 22% 23% 23%
Comment on blog post at least once a week 9% 8% 9% 9%
Have a blog site of my own 6% 7% 6% 7%
Check / read blogs less than once a week 4% 4% 4% 4%
Comment on blog post less than once a week 3% 3% 3% 3%
Table 44: Member of an online community
Sample Base 4,603 2,369 6,972 14,253
Member of an online community 38% 35% 37% 41%
Table 45: Membership by type of online community
Sample Base 4,603 2,369 6,972 14,253
Alumni & Schools 7% 6% 6% 7%
Computers & Internet 5% 6% 5% 5%
Romance & Relationships 4% 3% 4% 5%
Business / Professional community 4% 2% 4% 3%
Music 2% 3% 2% 3%
Individuals 2% 1% 2% 2%
Company 2% 2% 2% 1%
Games 2% 2% 2% 2%
Arts & Entertainment 1% 2% 2% 2%
Schools & Education 1% 2% 1% 3%
Cultures & Community 1% 1% 1% 2%
Religion & Beliefs 1% 0.6% 0.9% 0.8%
Travel 0.9% 0.7% 0.8% 0.9%
Health, Wellness & Fitness 0.7% 0.5% 0.6% 0.7%
Automotive 0.9% 0.2% 0.6% 0.5%
Science & History 0.5% 0.5% 0.5% 0.8%
Family & Home 0.4% 0.4% 0.4% 0.5%
Countries & Regional 0.2% 0.4% 0.3% 0.4%
Fashion & Beauty 0.3% 0.4% 0.3% 0.4%
Hobbies & Crafts 0.3% 0.3% 0.3% 0.4%
Gay, Lesbian & Bi 0.2% 0.4% 0.3% 0.2%
Pets & Animals 0.2% 0.4% 0.3% 0.2%
Cities & Neighborhoods 0.2% 0.1% 0.2% 0.2%
Recreation & Sports 0.2% 0.1% 0.1% 0.3%
Government & Politics 0.1% 0.2% 0.1% 0.2%
Food, Drink & Wine 0.2% 0.1% 0.1% 0.1%
Table 46: Usage of other language websites
Sample Base 4,603 2,369 6,972 14,253
Use only English websites 86% 88% 87% 88%
Use other language websites 14% 12% 14% 12%
Table 47: Online activities desired in other languages
Sample Base 4,603 2,369 6,972 14,253
Email 58% 64% 60% 61%
Chatting 38% 47% 41% 46%
Entertainment 40% 43% 41% 45%
Online news 32% 31% 32% 31%
Search information 31% 32% 31% 33%
Online learning / education 28% 31% 29% 31%
Astrology 23% 25% 24% 23%
Online shopping 19% 16% 18% 18%
Travel related information 19% 15% 18% 16%
Matrimony 13% 17% 15% 13%
Blog 12% 10% 11% 12%
Not Interested 23% 17% 21% 21%
Table 48: Problems faced while surfing the internet
Problems Faced Mid. / Sr. Level Jr. Level ACE All Internet Users
Sample Base 8,165 4,380 12,545 14,252
Slow website opening 60% 64% 62% 62%
Spam / junk mails 57% 49% 54% 49%
Virus / spyware 53% 48% 51% 49%
Unsolicited ads/pop-ups 50% 41% 47% 45%
Difficult to connect 31% 35% 33% 35%
Lack of response to queries 25% 24% 25% 27%
Cumbersome navigation 15% 10% 13% 12%
Lack of local language content 9% 9% 9% 9%
Never faced any problem 7% 8% 8% 8%
Others 1% 1% 1% 2%
Table 49: Top of mind unaided recall - all websites
Sample Base 7,996 4,277 12,273 24,433
Yahoo 29% 33% 30% 30%
Google 29% 28% 29% 27%
Rediff 15% 15% 15% 12%
Gmail 3% 4% 4% 3%
Hotmail 2% 0.9% 2% 2%
Orkut 1% 2% 2% 5%
Naukri 0.8% 0.5% 0.7% 0.5%
Contest2win 0.7% 0.2% 0.5% 0.6%
Sify 0.6% 0.3% 0.5% 0.5%
Moneycontrol 0.6% 0.2% 0.5% 0.4%
MSN 0.5% 0.2% 0.4% 0.5%
Microsoft 0.3% 0.4% 0.4% 0.4%
Monster 0.2% 0.7% 0.3% 0.3%
Nokia 0.3% 0.2% 0.3% 0.3%
India 0.1% 0.5% 0.3% 0.3%
Ebay 0.2% 0.4% 0.2% 0.3%
Wikipedia 0.2% 0.1% 0.2% 0.3%
ICICIbank 0.3% 0.2% 0.2% 0.2%
NDTV 0.2% 0.1% 0.2% 0.2%
Reliance 0.2% 0.1% 0.2% 0.2%
Timesjob 0.2% 0.3% 0.2% 0.1%
Santabanta 0.1% 0.1% 0.1% 0.3%
WWE 0.0% 0.2% 0.1% 0.3%
Freshersworld 0.1% 0.1% 0.1% 0.2%
Howstuffworks 0.1% 0.0% 0.1% 0.2%
IRCTC 0.2% 0.0% 0.1% 0.2%
You tube 0.1% 0.2% 0.1% 0.2%
BSNL 0.2% 0.0% 0.1% 0.1%
Cricinfo 0.0% 0.1% 0.1% 0.1%
Hpindia 0.1% 0.1% 0.1% 0.1%
ICICIDirect 0.2% 0.0% 0.1% 0.1%
Manoramaonline 0.1% 0.3% 0.1% 0.1%
NSEindia 0.2% 0.1% 0.1% 0.1%
Raaga 0.1% 0.1% 0.1% 0.1%
Sony 0.1% 0.0% 0.1% 0.1%
Timesofindia 0.1% 0.2% 0.1% 0.1%
Makemytrip 0.2% 0.0% 0.1% 0.1%
Yatra 0.1% 0.0% 0.1% 0.1%
Zapak 0.1% 0.1% 0.1% 0.1%
123Greetings 0.1% 0.0% 0.1% 0.0%
Bharatmatrimony 0.1% 0.0% 0.1% 0.0%
Economictimes 0.1% 0.0% 0.1% 0.0%
HDFC 0.1% 0.0% 0.1% 0.0%
Espnstar 0.0% 0.0% 0.0% 0.2%
Funmaza 0.0% 0.1% 0.0% 0.2%
India games 0.0% 0.0% 0.0% 0.2%
BBC 0.0% 0.0% 0.0% 0.1%
CBSE 0.0% 0.0% 0.0% 0.1%
Download 0.0% 0.0% 0.0% 0.1%
Hi5 0.0% 0.0% 0.0% 0.1%
Indiafm 0.0% 0.1% 0.0% 0.1%
Sharekhan 0.0% 0.0% 0.0% 0.1%
Ebizel 0.0% 0.0% 0.0% 0.1%
Amazon 0.0% 0.0% 0.0% 0.0%
Indiabulls 0.0% 0.0% 0.0% 0.0%
Indiainfoline 0.0% 0.0% 0.0% 0.0%
Indiamart 0.0% 0.0% 0.0% 0.0%
Indianexpress 0.0% 0.0% 0.0% 0.0%
Indianrailways 0.1% 0.0% 0.0% 0.0%
Indya 0.0% 0.0% 0.0% 0.0%
Samachar 0.0% 0.0% 0.0% 0.0%
Shaadi 0.0% 0.1% 0.0% 0.0%
VSNL 0.0% 0.0% 0.0% 0.0%
Rcm business 0.0% 0.0% 0.0% 0.0%
Mail2 web 0.0% 0.1% 0.0% 0.0%
Airtel 0.0% 0.1% 0.0% 0.0%
Others 11% 10% 10% 12%
Table 50: Most used website - all websites
Sample Base 4,550 2,341 6,891 14,075
Google 31% 32% 32% 29%
Yahoo 25% 28% 26% 27%
Rediff 16% 14% 15% 11%
Gmail 6% 5% 5% 4%
Orkut 2% 3% 3% 8%
Hotmail 2% 0.6% 1% 2%
Moneycontrol 1% 0.4% 0.8% 0.5%
Naukri 0.9% 0.5% 0.7% 0.5%
Wikipedia 0.2% 0.9% 0.5% 0.6%
Sify 0.4% 0.7% 0.5% 0.5%
MSN 0.6% 0.3% 0.5% 0.4%
Icicibank 0.3% 0.3% 0.3% 0.3%
Icicidirect 0.4% 0.1% 0.3% 0.3%
Contest2win 0.2% 0.3% 0.3% 0.3%
Nseindia 0.4% 0.1% 0.3% 0.2%
Ebay 0.1% 0.6% 0.2% 0.4%
Download 0.2% 0.2% 0.2% 0.2%
Monster 0.2% 0.3% 0.2% 0.2%
Youtube 0.0% 0.5% 0.2% 0.2%
Bseindia 0.2% 0.0% 0.2% 0.2%
Timesjob 0.1% 0.4% 0.2% 0.1%
Santabanta 0.1% 0.1% 0.1% 0.3%
Raaga 0.1% 0.3% 0.1% 0.2%
Espnstar 0.1% 0.0% 0.1% 0.1%
Sharekhan 0.1% 0.1% 0.1% 0.1%
WWE 0.0% 0.0% 0.0% 0.2%
Others 12% 10% 12% 13%
Table 51: Preferred website for emailing
Sample Base 8,165 4,380 12,545 25,060
Yahoo 44% 49% 46% 53%
Rediff 22% 23% 22% 18%
Gmail 22% 22% 22% 20%
Hotmail 7% 3% 6% 6%
Sify 1% 1% 1% 1%
Sancharnet/BSNL 0.9% 0.7% 0.8% 0.7%
VSNL 0.7% 0.3% 0.6% 0.5%
Lycos 0.2% 0.1% 0.2% 0.2%
AOL 0.1% 0.2% 0.1% 0.1%
Table 52: Multiple user shares of email websites
Sample Base 8,165 4,380 12,545 25,060
Yahoo 87% 87% 87% 89%
Rediff 62% 60% 61% 57%
Gmail 60% 59% 59% 59%
Hotmail 40% 30% 37% 36%
Indiatimes 22% 17% 20% 17%
Sify 13% 13% 13% 13%
Sancharnet/BSNL 7% 5% 7% 7%
VSNL 5% 3% 4% 4%
AOL 3% 3% 3% 3%
Lycos 2% 2% 2% 2%
Others 5% 4% 4% 4%
Table 53: No. of email accounts
No. Of Email A/C Mid. / Sr. Level Jr. Level ACE All Internet Users
Sample Base 8,165 4,380 12,545 25,060
One 13% 15% 14% 15%
Two 27% 28% 27% 28%
Three 27% 31% 28% 27%
Four 18% 14% 17% 17%
Five or more 15% 12% 14% 14%
Average email ids 3.1 2.9 3.0 3.0
Table 54: Preferred website for job search
Sample Base 3,713 1,982 5,695 10,387
Naukri 47% 39% 44% 37%
Monster 22% 25% 23% 27%
Timesjobs 13% 15% 14% 14%
Google 4% 6% 5% 5%
Yahoo 2% 3% 2% 3%
Rediff 2% 2% 2% 2%
Indiatimes 1% 0.9% 1% 1%
Jobsahead 2% 0.4% 1% 1%
Jobstreet 1% 0.9% 1% 0.7%
Freshersworld 0.3% 2% 1% 2%
Jobs 0.5% 2% 0.9% 1%
Clickjobs 0.5% 0.5% 0.5% 0.5%
Jobsearch 0.1% 0.7% 0.3% 0.6%
Devnetjobs 0.3% 0.2% 0.3% 0.2%
Jobsindia 0.2% 0.1% 0.1% 0.1%
Others 4% 3% 4% 5%
Table 55: Preferred website for mobile content
Sample Base 2,207 1,199 3,406 6,912
Rediff 16% 16% 16% 12%
Yahoo 13% 14% 13% 14%
Google 10% 10% 10% 10%
Nokia 10% 8% 10% 9%
Hutch 4% 5% 4% 3%
Airtel 4% 3% 4% 3%
Mobile9 3% 4% 3% 4%
Ringtones 2% 3% 2% 3%
Sify 2% 1% 2% 2%
Mobango 2% 2% 2% 2%
Funmaza 2% 0.4% 1% 3%
Zedge 1% 1% 1% 2%
Sonyericsson 1% 1% 1% 1%
R World 0.8% 1% 1% 0.6%
Motozone 1% 0.2% 0.8% 0.6%
Freeringtones 0.7% 0.7% 0.7% 0.6%
Games 0.5% 0.6% 0.6% 0.8%
Cooltoad 0.6% 0.6% 0.6% 0.7%
Masti4India 0.3% 1% 0.6% 0.7%
Download 0.7% 0.5% 0.6% 0.6%
Mobileringtones 0.0% 1% 0.5% 0.7%
Tagtag 0.5% 0.4% 0.5% 0.6%
Getjar 0.3% 1% 0.5% 0.6%
Mauj 0.6% 0.3% 0.5% 0.5%
Idea 0.7% 0.1% 0.5% 0.3%
Santabanta 0.4% 0.3% 0.4% 0.8%
Cellebrum 0.3% 0.5% 0.4% 0.3%
MSN 0.7% 0.0% 0.4% 0.3%
Papuyaar 0.3% 0.2% 0.3% 0.4%
Samsungmobile 0.3% 0.3% 0.3% 0.4%
Zapak 0.1% 0.6% 0.3% 0.4%
Hungama 0.3% 0.2% 0.2% 0.2%
Dotsis 0.1% 0.2% 0.2% 0.2%
BSNL 0.2% 0.3% 0.2% 0.2%
Indiafm 0.2% 0.0% 0.1% 0.2%
Raaga 0.1% 0.0% 0.1% 0.2%
Apniisp 0.0% 0.1% 0.1% 0.2%
Others 11% 14% 12% 14%
Table 56: Preferred website for sports
Sample Base 2,569 1,359 3,928 7,666
Espnstarsports 25% 27% 26% 29%
Cricinfo 17% 14% 16% 14%
Rediff 11% 11% 11% 8%
Yahoo 8% 11% 9% 12%
Google 7% 6% 7% 8%
Sports 3% 5% 4% 4%
NDTV 4% 3% 4% 2%
Cricketnext 2% 2% 2% 2%
Sify 2% 2% 2% 2%
MSN 2% 0.5% 2% 1%
Tensports 1% 3% 2% 2%
BBC Sports 1% 0.6% 1% 0.8%
Timesofindia 1% 0.6% 1% 0.7%
CNN 0.7% 0.5% 0.7% 0.4%
WWE 0.7% 0.4% 0.6% 2%
Khel 0.8% 0.3% 0.6% 0.5%
DD Sports 0.5% 0.4% 0.4% 0.4%
Cricbuzz 0.5% 0.3% 0.4% 0.3%
Iccworldcup 0.2% 0.5% 0.3% 0.5%
Zeesports 0.2% 0.0% 0.2% 0.2%
Others 7% 10% 8% 8%
Table 57: Preferred website for travel products
Sample Base 2,644 1,179 3,823 7,089
IRCTC 18% 17% 18% 15%
Makemytrip 19% 14% 17% 17%
Yatra 16% 13% 15% 16%
Google 8% 15% 10% 11%
Yahoo 5% 9% 6% 8%
Rediff 5% 5% 5% 5%
Travelguru 3% 3% 3% 2%
Travel 2% 3% 2% 3%
Cleartrip 2% 1% 2% 2%
Airdeccan 2% 2% 2% 2%
Jetairways 1% 0.4% 1% 0.7%
Travel India 0.7% 0.4% 0.6% 0.8%
Sify 0.5% 0.7% 0.5% 0.7%
Rajtravels 0.5% 0.6% 0.5% 0.7%
Tours 0.6% 0.4% 0.5% 0.6%
Goair 0.5% 0.5% 0.5% 0.4%
Spicejet 0.5% 0.6% 0.5% 0.4%
Airindia 0.4% 0.5% 0.4% 0.9%
MSN 0.6% 0.1% 0.4% 0.6%
Incredibleindia 0.3% 0.7% 0.4% 0.3%
Indianairlines 0.2% 0.6% 0.3% 0.4%
Indiatravels 0.2% 0.2% 0.2% 0.3%
Flykingfisher 0.2% 0.1% 0.2% 0.2%
Travelocity 0.3% 0.1% 0.2% 0.2%
Hotels 0.2% 0.1% 0.1% 0.3%
KSRTC 0.0% 0.4% 0.1% 0.1%
Thomascook 0.1% 0.1% 0.1% 0.1%
Sitatours 0.1% 0.1% 0.1% 0.0%
Airsahara 0.0% 0.0% 0.0% 0.0%
Others 8% 9% 9% 9%
Table 58: Preferred website for matrimony
Sample Base 2,243 1,273 3,516 6,675
Bharatmatrimony 30% 31% 30% 29%
Shaadi 29% 26% 28% 28%
Jeevansaathi 6% 8% 7% 6%
Google 5% 5% 5% 6%
Rediff 5% 3% 4% 3%
Yahoo 3% 5% 4% 5%
Matrimony 4% 4% 4% 5%
Tamilmatrimony 3% 3% 3% 3%
Simplymarry 2% 2% 2% 3%
Matrimonial 2% 0.9% 2% 2%
Telugumatrimony 1% 2% 1% 1%
Keralamatrimony 1% 1% 1% 0.9%
Indiamatrimony 1% 0.6% 1% 0.9%
Indianmatrimony 0.4% 2% 0.9% 0.6%
Indiatimes 0.8% 0.6% 0.7% 0.8%
Sify 0.4% 0.8% 0.5% 0.4%
Punjabmatrimony 0.4% 0.4% 0.4% 0.3%
Oriyamatrimony 0.2% 0.7% 0.4% 0.2%
MSN 0.5% 0.0% 0.3% 0.5%
Matchmaker 0.3% 0.1% 0.3% 0.2%
Marathimatrimony 0.3% 0.3% 0.3% 0.1%
Bengalimatrimony 0.3% 0.0% 0.2% 0.2%
Hindimatrimony 0.0% 0.2% 0.1% 0.1%
Gujuratimatrimony 0.0% 0.2% 0.1% 0.1%
Agarwal2Agarwal 0.1% 0.0% 0.1% 0.0%
Urdumatrimony 0.0% 0.0% 0.0% 0.1%
Sindhimatrimony 0.0% 0.0% 0.0% 0.0%
Others 4% 4% 4% 4%
Table 59: Preferred website for financial news/info
Sample Base 2,284 1,082 3,366 6,207
Moneycontrol/CNBC 15% 11% 14% 13%
Google 10% 14% 11% 13%
Yahoo 8% 10% 9% 12%
ICICI Direct/ICICI Bank 8% 5% 7% 7%
Rediff 7% 7% 7% 6%
NDTV/NDTVprofit 6% 3% 5% 4%
Economictimes 4% 7% 5% 3%
Sharekhan 3% 5% 4% 4%
NSE 2% 3% 2% 2%
Sify 2% 1% 2% 2%
Stockmarket 1% 2% 2% 2%
HDFC 0.6% 3% 1% 0.8%
Indiabulls 0.9% 1% 1% 1%
MSN 1% 0.4% 1% 1%
Financialexpress 1% 0.8% 0.9% 0.9%
Business 0.8% 0.6% 0.8% 1%
CNN 0.6% 1% 0.8% 1%
Kotaksecurities 0.7% 0.7% 0.7% 0.6%
Ibnlive 0.3% 1% 0.7% 0.5%
Equitymaster 1% 0.2% 0.7% 0.4%
Financialnews 0.4% 1% 0.6% 1%
BBC 0.8% 0.3% 0.6% 0.8%
Indiainfoline 0.9% 0.1% 0.6% 0.5%
Zeebusiness 0.5% 0.5% 0.5% 0.6%
Valueresearch 0.7% 0.3% 0.5% 0.4%
Reliancemoney 0.4% 0.7% 0.5% 0.3%
Efinancialnews 0.4% 0.4% 0.4% 0.5%
Capitalmarket 0.3% 0.2% 0.3% 0.2%
5Paisa 0.2% 0.2% 0.2% 0.1%
Karvey 0.1% 0.1% 0.1% 0.2%
Others 14% 13% 14% 14%
Table 60: Preferred website for cinema
Sample Base 2,121 1,224 3,345 6,883
Google 10% 9% 10% 9%
Yahoo 7% 10% 8% 11%
PVR Cinemas 8% 5% 7% 5%
Rediff 6% 5% 6% 5%
Bollywood 3% 10% 6% 5%
Indiafm 4% 5% 5% 5%
Cinema 5% 3% 4% 4%
Tamilcinemas 2% 5% 3% 3%
Movies 3% 2% 3% 3%
Sify 3% 1% 2% 2%
Imdb 2% 1% 2% 2%
Funcinemas 2% 1% 2% 2%
Idlebrain 1% 2% 2% 2%
Santabanta 1% 2% 1% 3%
Youtube 1% 2% 1% 1%
Thecinema 1% 1% 1% 1%
Adlabs 2% 0.6% 1% 0.9%
Raaga 0.8% 2% 1% 1%
Inox 1% 0.8% 1% 1%
Cinemax 1% 0.8% 1% 0.7%
Satyamcinema 0.7% 1% 1% 0.9%
Indya 1% 0.8% 1% 0.8%
Zeecinemas 1% 0.3% 0.9% 1%
MSN 1% 0.2% 0.9% 0.9%
Indiaglitz 0.4% 1% 0.8% 2%
Indiancinema 0.8% 0.8% 0.8% 1%
Filmfare 0.9% 0.6% 0.8% 0.6%
Timesofindia 0.7% 1% 0.8% 0.4%
Galatta 0.2% 2% 0.7% 0.8%
Andhravilas 1% 0.3% 0.7% 0.7%
NDTV 0.9% 0.1% 0.6% 0.4%
Starmovies 0.9% 0.1% 0.6% 0.4%
Malayalamcinema 0.5% 0.7% 0.6% 0.4%
Chitraloka 0.9% 0.1% 0.6% 0.4%
Teluguone 0.7% 0.2% 0.5% 0.7%
Smashits 0.5% 0.5% 0.5% 0.4%
Hollywood 0.4% 0.4% 0.4% 0.5%
Funmala 0.3% 0.5% 0.4% 0.3%
Yashrajfilms 0.2% 0.6% 0.3% 0.3%
Sonypictures 0.3% 0.2% 0.3% 0.2%
Musicindiaonline 0.3% 0.1% 0.2% 0.5%
Cinesouth 0.2% 0.2% 0.2% 0.5%
Prasad2 0.3% 0.1% 0.2% 0.3%
Glamsham 0.0% 0.3% 0.1% 0.2%
Others 17% 16% 17% 16%
Table 61: Preferred website for online share/stock trading
Sample Base 721 166 887 1,558
ICICI Direct 44% 32% 42% 36%
Sherkhan 21% 25% 22% 22%
Indiabulls 5% 10% 6% 7%
BSE 3% 6% 4% 3%
Kotaksecurities 3% 3% 3% 4%
hdfcsec 4% 0.4% 3% 2%
NSE 2% 3% 3% 3%
Religare 3% 0.0% 2% 4%
Geojit 2% 4% 2% 2%
5Paisa 2% 4% 2% 3%
Reliancemoney 1% 0.6% 1% 1%
Angeltrade 0.4% 0.0% 0.4% 0.5%
Karvy 0.1% 0.1% 0.1% 0.5%
Others 10% 13% 11% 13%
Table 62: Preferred website for games
Sample Base 2,228 1,265 3,493 7,383
Yahoo 21% 20% 20% 18%
Zapak 15% 17% 16% 17%
Google 9% 9% 9% 9%
Games 6% 7% 7% 7%
Rediff 5% 5% 5% 3%
Miniclip 4% 4% 4% 4%
Contest2Win 4% 2% 3% 3%
Indiagames 2% 4% 3% 3%
Onlinegames 1% 4% 2% 2%
Cricinfo 3% 0.7% 2% 1%
MSN 2% 0.5% 1% 2%
Sify 1% 0.8% 1% 0.7%
Freegames 1% 0.4% 1% 0.6%
Download 0.6% 1% 0.9% 1%
Freeonlinegames 0.7% 1% 0.8% 0.7%
Games2win 0.8% 0.1% 0.6% 1%
Stickcricket 0.6% 0.6% 0.6% 0.4%
Easports 0.5% 0.4% 0.5% 1%
Bigfishgames 0.6% 0.4% 0.5% 0.8%
Sports 0.6% 0.4% 0.5% 0.4%
Cartoonnetwork 0.3% 0.5% 0.4% 0.6%
Hungama 0.4% 0.4% 0.4% 0.6%
Gamesonline 0.2% 0.8% 0.4% 0.4%
Funmaza 0.3% 0.1% 0.3% 0.5%
Realarcade 0.3% 0.3% 0.3% 0.5%
Funtoosh 0.1% 0.6% 0.3% 0.4%
Playgames 0.3% 0.2% 0.3% 0.3%
Arcade 0.4% 0.1% 0.3% 0.2%
Gamehouse 0.3% 0.0% 0.2% 0.4%
Gamespot 0.2% 0.1% 0.2% 0.4%
Santabanta 0.1% 0.2% 0.2% 0.4%
Gamesworld 0.0% 0.1% 0.1% 0.3%
Gamezone 0.0% 0.1% 0.1% 0.2%
Toondisneyindia 0.2% 0.1% 0.1% 0.2%
Others 15% 19% 17% 17%
Table 63: Preferred website for online shopping
Sample Base 2,584 1,235 3,819 7,261
Ebay 31% 29% 30% 34%
Rediff 29% 30% 29% 25%
Google 7% 8% 7% 8%
Yahoo 6% 7% 6% 7%
Futurebazaar 5% 6% 5% 6%
Sify 2% 3% 2% 2%
Amazon 2% 2% 2% 0.9%
Shopping 0.9% 3% 1% 2%
Indiaplaza 2% 0.1% 1% 1%
Onlineshopping 0.7% 2% 1% 1%
MSN 0.7% 0.1% 0.5% 0.7%
Timesofindia 0.5% 0.6% 0.5% 0.3%
Others 6% 6% 6% 6%
Table 64: Preferred website for online news
Sample Base 2,956 1,476 4,432 8,509
NDTV 18% 9% 15% 12%
Rediff 12% 12% 12% 10%
Yahoo 8% 14% 10% 14%
Google 7% 9% 8% 9%
BBC 4% 4% 4% 5%
Aajtak 4% 4% 4% 5%
Ibnlive 3% 4% 3% 3%
CNN 3% 3% 3% 3%
MSN 3% 2% 2% 3%
Eenadu 2% 3% 2% 2%
Thehindu 2% 3% 2% 2%
Zeenews 2% 2% 2% 2%
Dinamalar 0.7% 3% 1% 0.9%
Sify 1% 1% 1% 2%
Jagran 1% 1% 1% 1%
CNBC 1% 1% 1% 1%
Hindustantimes 0.9% 0.3% 0.7% 0.7%
Times 0.8% 0.4% 0.7% 0.6%
DD News 0.2% 2% 0.6% 0.6%
Starnews 0.5% 0.6% 0.5% 0.7%
Moneycontrol 0.3% 0.9% 0.5% 0.5%
Economictimes 0.6% 0.2% 0.5% 0.4%
Hinduonnet 0.5% 0.2% 0.4% 0.3%
Esakal 0.3% 0.1% 0.3% 0.3%
TV9 0.0% 0.4% 0.2% 0.9%
Midday 0.2% 0.2% 0.2% 0.2%
Webduniya 0.1% 0.1% 0.1% 0.1%
Others 10% 8% 9% 9%
Table 65: Preferred website for friendship/dating
Sample Base 2,100 1,215 3,315 7,084
Orkut 27% 29% 28% 36%
Yahoo 22% 26% 23% 23%
Rediff 10% 8% 9% 7%
Google 9% 10% 9% 8%
Fropper 5% 4% 4% 3%
Date 3% 3% 3% 2%
Friendfinder 2% 2% 2% 2%
Adultfriendfinder 2% 1% 2% 2%
Friendship 1% 2% 1% 0.9%
Hi5 1% 1% 1% 2%
MSN 2% 0.2% 1% 1%
Friends 0.8% 0.7% 0.7% 1%
Tagged 0.7% 0.5% 0.6% 1%
Batchmates 0.5% 0.6% 0.5% 0.4%
Sify 0.3% 0.7% 0.4% 0.5%
Friendster 0.5% 0.3% 0.4% 0.3%
Match 0.3% 0.0% 0.2% 0.2%
Desimartini 0.1% 0.1% 0.1% 0.5%
Others 13% 9% 11% 9%
Table 66: Preferred website for music
Sample Base 2,441 1,412 3,853 8,142
Raaga 23% 24% 23% 22%
Yahoo 8% 10% 9% 10%
Google 7% 7% 7% 7%
Cooltoad 5% 5% 5% 5%
Musicindiaonline 6% 3% 5% 4%
Music 4% 4% 4% 4%
Rediff 4% 4% 4% 3%
Mp3 2% 2% 2% 3%
Youtube 2% 3% 2% 2%
Smashits 2% 2% 2% 2%
Mtv 2% 2% 2% 1%
Tamilsongs 1% 3% 2% 2%
Indiafm 1% 2% 2% 0.9%
Papuyaar 1% 0.8% 1% 2%
Dishant 0.8% 1% 1% 1%
Sify 1% 0.7% 1% 0.9%
Musiconline 1% 0.9% 0.9% 0.7%
Indianmusic 0.9% 1% 0.9% 0.5%
Songs 0.8% 0.8% 0.8% 1%
Pz10 1% 0.5% 0.8% 1%
Apniisp 0.5% 1% 0.7% 1%
Livewire 0.8% 0.6% 0.7% 1%
Bollywoodmusic 0.7% 0.8% 0.7% 0.9%
Andhravilas 0.8% 0.5% 0.7% 0.9%
123music 0.4% 1% 0.7% 0.8%
MSN 1% 0.2% 0.7% 0.5%
Mag4U 0.8% 0.4% 0.6% 0.4%
Timesmusic 0.6% 0.5% 0.6% 0.4%
Bollyfm 0.3% 0.9% 0.5% 0.7%
Realplayer 0.7% 0.3% 0.5% 0.5%
Emusic 0.6% 0.2% 0.4% 0.9%
Bollyexpress 0.4% 0.4% 0.4% 0.8%
Itunes 0.4% 0.3% 0.4% 0.4%
Telgusongs 0.3% 0.6% 0.4% 0.3%
Musicworld 0.6% 0.2% 0.4% 0.3%
Musicmazaa 0.3% 0.6% 0.4% 0.3%
Downloads 0.2% 0.4% 0.3% 0.5%
Radiomirchi 0.2% 0.5% 0.3% 0.3%
Desimusic 0.5% 0.1% 0.3% 0.3%
Okesite 0.1% 0.5% 0.2% 0.7%
Funmaza 0.2% 0.2% 0.2% 0.7%
Tamilmp3world 0.2% 0.3% 0.2% 0.3%
Sonymusic 0.1% 0.1% 0.1% 0.2%
Desiweb 0.2% 0.0% 0.1% 0.1%
Others 14% 12% 13% 13%
Table 67: Preferred info search engine - local language
Sample Base 1,254 712 1,966 3,853
Google 67% 74% 70% 74%
Guruji 3% 2% 2% 2%
Khoj 2% 1% 2% 1%
Kerala 0.2% 4% 2% 1%
Eenadu 2% 0.6% 1% 1%
Webulagam 1% 0.5% 1% 0.8%
Chennaionline 0.9% 1% 0.9% 0.6%
Jagran 0.6% 1% 0.8% 0.5%
MSN 0.6% 0.4% 0.5% 0.8%
Others 19% 12% 16% 15%
Table 68: Preferred website for real estate
Sample Base 1,857 924 2,781 5,129
Google 15% 20% 17% 17%
Magicbricks 18% 13% 16% 14%
99acres 13% 10% 12% 10%
Yahoo 10% 14% 12% 14%
Realestates 9% 8% 9% 10%
Rediff 9% 6% 8% 7%
Indiaproperty 5% 5% 5% 5%
Property 3% 4% 3% 3%
Sulekha 2% 0.5% 1% 1%
Sify 0.9% 2% 1% 1%
MSN 0.9% 0.5% 0.7% 0.5%
Indiabulls 0.2% 1% 0.5% 0.4%
NDTV 0.6% 0.2% 0.5% 0.3%
Chennaionline 0.3% 0.5% 0.4% 0.4%
Realtor 0.2% 0.4% 0.2% 0.4%
Keralarealestate 0.0% 0.4% 0.1% 0.3%
Others 12% 10% 11% 12%
Table 69: Preferred info search engine - English
Sample Base 2,641 1,293 3,934 7,874
Google 78% 72% 76% 75%
Yahoo 7% 9% 7% 10%
English 2% 4% 3% 3%
Rediff 3% 3% 3% 2%
Dictionary 2% 1% 2% 1%
Wikipedia 0.8% 2% 1% 1%
MSN 1% 0.3% 1% 1%
BBC 0.5% 2% 0.9% 0.5%
Indiatimes 0.4% 1% 0.6% 0.5%
Sify 0.5% 0.7% 0.6% 0.4%
Timesofindia 0.5% 0.4% 0.5% 0.3%
Altavista 0.3% 0.2% 0.3% 0.3%
Others 4% 5% 4% 5%
Table 70: Preferred website for instant messaging
Sample Base 2,632 1,434 4,066 8,632
Yahoo 59% 59% 59% 63%
Google Talk 14% 15% 15% 14%
Rediffbol 11% 15% 12% 10%
MSN 8% 5% 7% 5%
Meebo 2% 1% 2% 1%
Orkut 1% 2% 1% 3%
Skype 0.9% 0.4% 0.7% 0.6%
Indiatimes 0.5% 0.9% 0.6% 0.4%
AIM 0.8% 0.2% 0.6% 0.3%
Others 3% 3% 3% 3%
Table 71: Preferred website for social networking/communities
Sample Base 1,566 860 2,426 5,227
Orkut 60% 62% 61% 64%
Yahoo 14% 20% 16% 16%
Communities 1% 2% 2% 1%
MSN 2% 0.2% 1% 1%
Friends 1% 0.5% 1% 1%
Linkedin 1% 0.0% 0.7% 0.3%
Hi5 0.8% 0.1% 0.5% 0.9%
Bharatstudent 0.4% 0.5% 0.5% 0.4%
Ryze 0.5% 0.4% 0.4% 0.3%
Tagged 0.5% 0.0% 0.3% 0.4%
Fropper 0.3% 0.2% 0.3% 0.4%
Myspace 0.1% 0.4% 0.2% 0.6%
Others 18% 13% 16% 14%
Table 72: Preferred website for astrology
Sample Base 2,122 1,166 3,288 6,357
Yahoo 17% 20% 18% 22%
Astrology 17% 17% 17% 19%
Rediff 12% 12% 12% 9%
Google 11% 11% 11% 11%
Indiatimes astrospeak 11% 10% 10% 8%
Sify 3% 3% 3% 3%
MSN 3% 1% 2% 3%
Horoscope 0.9% 5% 2% 2%
Astrolife 2% 1% 2% 2%
Sarafreder 2% 1% 2% 3%
Indianastrology 2% 1% 1% 0.8%
Astroyogi 1% 0.5% 1% 0.8%
Timesofindia 1% 0.9% 1% 0.6%
Astrogyan 1% 0.3% 0.9% 0.8%
Webduniya 0.6% 1% 0.8% 0.6%
Astrocenter 0.8% 0.3% 0.6% 0.6%
Paramdhaam 0.8% 0.3% 0.6% 0.5%
Cyberastro 0.8% 0.2% 0.6% 0.3%
Bejandaruwalla 0.5% 0.5% 0.5% 0.6%
Webulagam 0.3% 0.8% 0.5% 0.4%
Astrologyzone 0.6% 0.5% 0.5% 0.4%
Ganeshaspeaks 0.8% 0.0% 0.5% 0.3%
Ivillage 0.4% 0.2% 0.3% 0.8%
Astroindia 0.3% 0.4% 0.3% 0.5%
Santabanta 0.2% 0.1% 0.2% 0.7%
Astroworld 0.2% 0.1% 0.2% 0.3%
Kundli 0.0% 0.5% 0.2% 0.2%
Jagran 0.1% 0.4% 0.2% 0.2%
Indya 0.1% 0.1% 0.1% 0.5%
Tarot 0.2% 0.1% 0.1% 0.3%
Others 10% 11% 10% 9%
Table 73: Preferred website for online learning/education
Sample Base 2,036 1,153 3,189 6,571
Google 32% 35% 33% 34%
Yahoo 8% 10% 9% 10%
Rediff 7% 6% 6% 4%
Wikipedia 5% 3% 4% 6%
Education 3% 4% 4% 3%
W3schools 3% 2% 3% 2%
IGNOU 2% 1% 2% 1%
Microsoft 1% 2% 2% 0.9%
ICFAI 1% 2% 1% 1%
MSN 2% 0.4% 1% 1%
Onlinelearning 0.8% 2% 1% 1%
Onlineeducation 1% 0.5% 0.8% 0.8%
Howstuffworks 0.8% 0.5% 0.7% 0.6%
BBC 0.7% 0.7% 0.7% 0.5%
Symbiosis 0.7% 0.5% 0.7% 0.4%
Learning 0.8% 0.2% 0.6% 0.5%
Gurukul 0.7% 0.5% 0.6% 0.4%
Annauniversity 0.1% 1% 0.5% 0.8%
Pubmed 0.5% 0.6% 0.5% 0.5%
ICAI 0.4% 0.6% 0.5% 0.5%
Ebizel 0.4% 0.4% 0.4% 1%
Dewsoftoverseas 0.3% 0.7% 0.4% 0.5%
CBSE 0.3% 0.4% 0.3% 1%
Freshersworld 0.3% 0.1% 0.3% 0.5%
Britishcouncil 0.4% 0.1% 0.3% 0.4%
English 0.2% 0.3% 0.3% 0.2%
Worldwidelearn 0.2% 0.2% 0.2% 0.3%
NCERT 0.3% 0.2% 0.2% 0.3%
Answers 0.0% 0.3% 0.1% 0.4%
Mit.edu 0.1% 0.2% 0.1% 0.2%
Goiit 0.1% 0.0% 0.0% 0.5%
Others 24% 24% 24% 24%
Table 74: Preferred blog sites
Sample Base 610 320 930 1,853
Google 22% 19% 21% 21%
Yahoo 18% 23% 20% 18%
Rediff 16% 13% 15% 10%
Blogspot 14% 7% 11% 11%
Blogger 9% 12% 10% 11%
Ibibo 7% 7% 7% 10%
Youtube 0.7% 7% 3% 2%
Debonairblog 3% 1% 2% 2%
Mylot 1% 2% 1% 1%
Mouthshut 2% 0.4% 1% 1%
MSN 2% 0.6% 1% 1%
Sulekha 1% 0.6% 1% 0.7%
Hi5 0.9% 1% 0.9% 2%
TimesofIndia 0.7% 1% 0.8% 0.4%
Myspace 0.0% 2% 0.6% 0.7%
Monster 0.7% 0.1% 0.5% 0.2%
Tagged 0.3% 0.2% 0.2% 2%
Fropper 0.2% 0.2% 0.2% 0.3%
Others 2% 2% 2% 2%
Table 75: Other language preferred for local language content
Sample Base 536 281 817 1,388
Tamil 19% 15% 18% 19%
Hindi 16% 20% 18% 19%
Malayalam 16% 13% 15% 15%
Telugu 14% 15% 14% 13%
Marathi 11% 18% 13% 12%
Kannada 8% 3% 7% 6%
Bengali 7% 5% 6% 6%
Gujarati 4% 0.8% 3% 3%
Oriya 2% 2% 2% 1%
Konkani 0.0% 4% 1% 0.8%
Urdu 0.5% 0.3% 0.4% 0.7%
Bhojpuri 0.2% 0.3% 0.3% 0.1%
Punjabi 0.2% 0.0% 0.2% 0.5%
Bodo 0.3% 0.0% 0.2% 0.1%
Kanauji 0.1% 0.2% 0.2% 0.1%
Assamese 0.0% 0.2% 0.1% 0.1%
Maithili 0.1% 0.0% 0.1% 0.1%
Haryanvi 0.1% 0.0% 0.1% 0.0%
Kashmiri 0.0% 0.2% 0.1% 0.0%
Awadhi 0.0% 0.0% 0.0% 0.1%
Manipuri 0.0% 0.0% 0.0% 0.1%
Sanskrit 0.0% 0.1% 0.0% 0.1%
Tulu 0.0% 0.0% 0.0% 0.1%
Bundeli 0.0% 0.0% 0.0% 0.0%
Marwari 0.0% 0.0% 0.0% 0.0%
Santhali 0.0% 0.0% 0.0% 0.0%
Others 2% 3% 2% 2%
Table 76: Preferred website for checking local language content
Sample Base 536 281 817 1,388
Google 10% 8% 10% 12%
Eeandu 11% 5% 9% 7%
Malayalamanorama 7% 6% 6% 7%
Yahoo 6% 5% 6% 8%
Keralakaumudi 2% 9% 4% 3%
Marathiworld 3% 6% 4% 4%
Jagran 3% 3% 3% 3%
Webulagam 3% 4% 3% 4%
Thinamalar 3% 4% 3% 5%
Rediff 3% 3% 3% 3%
Kannadaaudio 3% 3% 3% 2%
Anandabazaar 3% 2% 3% 2%
Tamilcinema 2% 3% 3% 4%
Esakal 2% 3% 3% 3%
Dainikjagran 2% 4% 2% 2%
Matrubhumi 2% 1% 2% 1%
Amarujala 0.3% 4% 2% 0.9%
Kumudam 2% 1% 1% 1%
Gujratsamachar 2% 0.1% 1% 1%
Deepika 2% 0.0% 1% 0.7%
Banglalive 0.8% 1% 0.9% 2%
Dailythanthi 0.6% 1% 0.8% 0.6%
Dinakaran 0.2% 2% 0.8% 0.6%
bbchindi 0.7% 0.6% 0.7% 0.7%
Thatskannada 0.9% 0.0% 0.6% 0.6%
Bhaskar 0.5% 0.8% 0.6% 0.5%
Maharashtratimes 0.7% 0.1% 0.5% 0.3%
Vaartha 0.1% 1% 0.4% 0.7%
Sakal 0.1% 0.7% 0.3% 0.7%
Epatra 0.3% 0.4% 0.3% 0.5%
Others 23% 16% 21% 19%
Table 77: Most preferred TV channel
Sample Base 4,115 2,108 6,223 12,631
Star Plus 11% 11% 11% 13%
Discovery 6% 7% 7% 7%
NDTV 7% 5% 6% 5%
Aajtak 6% 5% 6% 5%
Sun TV 6% 7% 6% 5%
HBO 5% 3% 4% 4%
Sony 4% 4% 4% 4%
Zee TV 4% 3% 3% 3%
Star Movies 3% 3% 3% 3%
Star One 3% 3% 3% 3%
CNBC 3% 1% 3% 2%
CNN IBN 2% 3% 3% 2%
ESPN 2% 3% 2% 3%
National Geographic 2% 2% 2% 2%
Ten Sports 2% 2% 2% 3%
E TV 2% 1% 2% 1%
M TV 2% 2% 2% 3%
Asianet 2% 2% 2% 1%
DD 1 1% 2% 2% 2%
TV 9 0.9% 2% 1% 2%
Gemini 1% 1% 1% 0.9%
Star World 2% 0.8% 1% 2%
Star News 1% 1% 1% 1%
Sab TV 1% 0.8% 1% 1%
Pogo 0.6% 2% 1% 0.9%
Vijaya TV 0.8% 1% 0.9% 0.7%
AXN 0.7% 0.9% 0.8% 1%
Star Sports 0.9% 0.5% 0.8% 0.8%
Sun Music 0.7% 1% 0.8% 0.8%
Animal Planet 1% 0.4% 0.8% 0.7%
Zoom 0.6% 0.8% 0.7% 0.9%
BBC 0.9% 0.4% 0.7% 0.8%
Surya TV 1% 0.2% 0.7% 0.6%
Zee Cinema 0.6% 0.9% 0.7% 0.5%
Any Sports Channel 0.9% 0.5% 0.7% 0.4%
Cartoon Network 0.5% 0.8% 0.6% 1%
Travel & Living 0.6% 0.7% 0.6% 0.9%
F TV 0.4% 0.9% 0.6% 0.5%
History Channel 0.7% 0.4% 0.6% 0.5%
Set Max 0.7% 0.4% 0.6% 0.5%
Dd News 0.7% 0.4% 0.6% 0.3%
NDTV Profit 0.6% 0.5% 0.5% 0.5%
Any News Channel 0.6% 0.1% 0.5% 0.4%
India TV 0.4% 0.5% 0.5% 0.4%
Kairali TV 0.2% 1% 0.5% 0.3%
Zee Marathi 0.6% 0.3% 0.5% 0.3%
Any Music Channel 0.4% 0.3% 0.4% 0.4%
Etv Kannada 0.4% 0.4% 0.4% 0.4%
Zee News 0.5% 0.4% 0.4% 0.4%
NDTV24*7 0.5% 0.3% 0.4% 0.3%
Ibnlive 0.4% 0.2% 0.4% 0.2%
Disney Channel 0.2% 0.4% 0.3% 0.6%
Udaya TV 0.3% 0.4% 0.3% 0.3%
V Channel 0.2% 0.3% 0.3% 0.3%
Times Now 0.3% 0.3% 0.3% 0.3%
Aawaz 0.4% 0.1% 0.3% 0.2%
Star Gold 0.2% 0.6% 0.3% 0.2%
Sahara One 0.2% 0.3% 0.2% 0.4%
Vh1 0.1% 0.3% 0.2% 0.4%
Maa TV 0.2% 0.1% 0.2% 0.3%
Animax 0.0% 0.5% 0.2% 0.2%
Alfa Marathi 0.2% 0.2% 0.2% 0.1%
Star Anand 0.0% 0.5% 0.2% 0.1%
India Vision 0.0% 0.4% 0.2% 0.1%
Kiran TV 0.2% 0.3% 0.2% 0.1%
SS Music 0.1% 0.1% 0.1% 0.4%
Zee Music 0.1% 0.3% 0.1% 0.3%
ETC 0.0% 0.2% 0.1% 0.2%
Headlines Today 0.1% 0.0% 0.1% 0.2%
MH1 0.0% 0.3% 0.1% 0.2%
Any Movie Channel 0.1% 0.0% 0.1% 0.1%
Etv Bangla 0.0% 0.1% 0.1% 0.1%
Etv Marathi 0.1% 0.1% 0.1% 0.1%
Jaya TV 0.1% 0.1% 0.1% 0.1%
Teja TV 0.1% 0.1% 0.1% 0.1%
Zee Business 0.1% 0.0% 0.1% 0.1%
Zee Café 0.1% 0.0% 0.1% 0.1%
Star Utsav 0.0% 0.2% 0.1% 0.1%
Local 0.1% 0.1% 0.1% 0.1%
Zee Bangla 0.1% 0.0% 0.1% 0.0%
Jetix 0.0% 0.0% 0.0% 0.2%
B4U 0.0% 0.1% 0.0% 0.1%
God 0.1% 0.0% 0.0% 0.1%
Hungama TV 0.0% 0.1% 0.0% 0.1%
Hall Mark 0.0% 0.0% 0.0% 0.1%
Aditya 0.0% 0.0% 0.0% 0.0%
Astha 0.0% 0.0% 0.0% 0.0%
K TV 0.0% 0.0% 0.0% 0.0%
Raj TV 0.0% 0.0% 0.0% 0.0%
Sahara TV 0.0% 0.0% 0.0% 0.0%
Sanskar 0.0% 0.0% 0.0% 0.0%
Zee English 0.0% 0.0% 0.0% 0.0%
Zee Studio 0.0% 0.1% 0.0% 0.0%
All Telugu 0.0% 0.0% 0.0% 0.0%
Nick 0.0% 0.0% 0.0% 0.0%
Sahara Samay 0.0% 0.0% 0.0% 0.0%
Smile TV 0.0% 0.0% 0.0% 0.0%
Akasha Bangla 0.0% 0.0% 0.0% 0.0%
Peace TV 0.0% 0.0% 0.0% 0.0%
Zee Primier 0.0% 0.0% 0.0% 0.0%
Set Pix 0.0% 0.0% 0.0% 0.0%
Win Cable 0.0% 0.1% 0.0% 0.0%
Others 0.8% 1% 0.9% 1%
Table 78: Most preferred newspaper
Sample Base 4,153 2,119 6,272 12,762
The Times of India 41% 31% 38% 35%
The Hindu 13% 19% 16% 18%
The Hindustan Times 5% 7% 6% 6%
Eenadu 3% 4% 4% 3%
Deccan Chronicle 3% 3% 3% 4%
Indian Express 3% 3% 3% 3%
Malyalam Manorama 2% 2% 2% 2%
The Telegraph 2% 1% 2% 3%
Dainik Bhaskar 3% 1% 2% 2%
The Economic Times 3% 1% 2% 2%
Dainik Jagran 2% 2% 2% 2%
Deccan Herald 2% 1% 2% 1%
The Tribune 1% 2% 2% 2%
Mid Day 2% 1% 2% 1%
DNA 2% 1% 1% 1%
Dinamalar 0.8% 2% 1% 1%
Gujrat Samachar 1% 1% 1% 1%
Mumbai Mirror 0.7% 1% 1% 0.9%
Anand Bazar Patrika 0.8% 1% 0.9% 0.8%
Daily Thanthi 0.8% 1% 0.9% 0.6%
Vijay Karnataka 0.7% 0.8% 0.8% 1%
Rajasthan Patrika 0.7% 0.5% 0.7% 0.5%
Sakal 0.7% 0.6% 0.6% 0.6%
Lokmat 0.4% 0.5% 0.5% 0.6%
Mathrubhumi 0.4% 0.7% 0.5% 0.6%
Divya Bhaskar 0.6% 0.5% 0.5% 0.5%
Dinakaran 0.4% 0.6% 0.5% 0.4%
Sandesh 0.7% 0.2% 0.5% 0.4%
Loksatta 0.5% 0.2% 0.4% 0.4%
Nav Hindi Times 0.1% 0.8% 0.4% 0.4%
Vijaya Times 0.0% 1% 0.4% 0.3%
Kerala Kaumudi 0.0% 1% 0.4% 0.2%
Business Line 0.3% 0.2% 0.3% 0.3%
Prajavani 0.3% 0.4% 0.3% 0.3%
Maharashtra Times 0.3% 0.3% 0.3% 0.2%
Gulf News 0.4% 0.0% 0.3% 0.1%
Amar Ujala 0.1% 0.4% 0.2% 0.5%
Nav Bharat Times 0.2% 0.1% 0.2% 0.3%
The Statesman 0.0% 0.4% 0.2% 0.2%
Andhra Jyoti 0.2% 0.1% 0.2% 0.1%
Business Standard 0.2% 0.1% 0.2% 0.1%
Dharitri 0.1% 0.3% 0.2% 0.1%
Vartha 0.2% 0.3% 0.2% 0.1%
Punjab Kesari 0.1% 0.2% 0.1% 0.3%
Hitvada 0.1% 0.1% 0.1% 0.2%
Dinamani 0.1% 0.1% 0.1% 0.1%
Prabhat Khabar 0.0% 0.3% 0.1% 0.1%
Saamna 0.1% 0.1% 0.1% 0.1%
Samaj 0.1% 0.1% 0.1% 0.1%
Kannada praba 0.0% 0.2% 0.1% 0.1%
Udayavani 0.1% 0.1% 0.1% 0.1%
Pratidin (Local) 0.0% 0.4% 0.1% 0.1%
Bangalore Times 0.0% 0.2% 0.1% 0.1%
Pudhari 0.1% 0.0% 0.1% 0.0%
Mint 0.1% 0.0% 0.1% 0.0%
Nai Dunia 0.0% 0.1% 0.0% 0.2%
Mumbai Samachar 0.0% 0.0% 0.0% 0.1%
Sambad 0.0% 0.1% 0.0% 0.1%
Asian Age 0.1% 0.0% 0.0% 0.0%
Employment News 0.0% 0.0% 0.0% 0.0%
Financial Express 0.0% 0.0% 0.0% 0.0%
Free Press Journal 0.0% 0.0% 0.0% 0.0%
Jansatta 0.0% 0.0% 0.0% 0.0%
Madhyamum 0.0% 0.0% 0.0% 0.0%
Rashtriya Sahara 0.0% 0.0% 0.0% 0.0%
Sanmarg 0.0% 0.0% 0.0% 0.0%
Siasat 0.0% 0.0% 0.0% 0.0%
The Pioneer 0.0% 0.0% 0.0% 0.0%
Vartaman 0.0% 0.0% 0.0% 0.0%
Tarun Bharat (Marathi) 0.0% 0.0% 0.0% 0.0%
india Today 0.0% 0.0% 0.0% 0.0%
Janshakti 0.1% 0.0% 0.0% 0.0%
Aaj Kal 0.0% 0.1% 0.0% 0.0%
Inquilab 0.1% 0.0% 0.0% 0.0%
Greater Kashmir 0.0% 0.1% 0.0% 0.0%
Sambad 0.0% 0.0% 0.0% 0.0%
Others 0.6% 0.6% 0.6% 0.8%
Table 79: Most preferred magazine
Sample Base 3,502 1,739 5,241 10,515
India Today 27% 24% 26% 23%
Reader's Digest 7% 5% 6% 7%
The Week 6% 4% 5% 5%
Outlook 6% 4% 5% 4%
Femina 3% 4% 4% 4%
Business World 4% 3% 4% 2%
Sports Star 4% 3% 3% 4%
Women's Era 2% 3% 2% 2%
Business Today 2% 3% 2% 2%
Film Fare 2% 3% 2% 3%
Swathi 2% 2% 2% 2%
Digit 1% 3% 2% 3%
Vanita 2% 1% 2% 1%
Star Dust 2% 1% 1% 2%
Kumudham 0.9% 2% 1% 1%
Chip 1% 1% 1% 2%
Electronics For You 0.9% 1% 1% 1%
Autocar India 1% 0.5% 1% 2%
Ananda Vikatan 1% 1% 1% 1%
Grihshobha 0.8% 1% 1% 0.9%
Fortune India 1% 0.8% 1% 0.7%
Cosmopolitan 1% 0.8% 0.9% 0.8%
Business India 1% 0.1% 0.9% 0.7%
Computers Today 0.6% 1% 0.9% 0.7%
PC Quest 0.9% 0.9% 0.9% 0.6%
Competition Success Review 0.5% 1% 0.7% 1%
Chitralekha 0.6% 0.9% 0.7% 0.7%
India Times 0.7% 0.6% 0.6% 0.8%
National Geographic 0.6% 0.5% 0.6% 0.6%
Outlook Money 0.5% 0.6% 0.6% 0.4%
Wisdom 0.1% 0.8% 0.4% 0.7%
Overdrive 0.5% 0.2% 0.4% 0.6%
Science Reporter 0.2% 0.8% 0.4% 0.6%
Business & Economy 0.5% 0.4% 0.4% 0.5%
Meri Saheli 0.5% 0.3% 0.4% 0.5%
Today 0.5% 0.2% 0.4% 0.5%
Business Week 0.6% 0.1% 0.4% 0.3%
Sudha 0.5% 0.2% 0.4% 0.3%
Cricket Samrat 0.2% 0.5% 0.3% 0.6%
Time 0.3% 0.2% 0.3% 0.6%
Health 0.4% 0.3% 0.3% 0.5%
Brunch 0.1% 0.5% 0.3% 0.3%
Dalal Street 0.4% 0.1% 0.3% 0.3%
Good House Keeping 0.3% 0.3% 0.3% 0.3%
Inside Outside 0.2% 0.4% 0.3% 0.3%
Playboy 0.5% 0.1% 0.3% 0.3%
PC World 0.1% 0.6% 0.3% 0.3%
Aha Zindagi 0.3% 0.3% 0.3% 0.2%
Data Quest 0.4% 0.0% 0.3% 0.2%
Desh 0.4% 0.2% 0.3% 0.2%
Junior Vikatan 0.2% 0.3% 0.3% 0.2%
Maxim 0.3% 0.3% 0.3% 0.2%
Sarita 0.2% 0.4% 0.3% 0.2%
Gladrags 0.2% 0.3% 0.2% 0.3%
Safari 0.2% 0.3% 0.2% 0.3%
Sananda 0.2% 0.3% 0.2% 0.3%
Abhiyan 0.2% 0.2% 0.2% 0.2%
Anandamela 0.0% 0.5% 0.2% 0.2%
Aval Vikatan 0.2% 0.2% 0.2% 0.2%
Capital Market 0.2% 0.0% 0.2% 0.2%
Chronicle 0.0% 0.6% 0.2% 0.2%
Debonair 0.3% 0.0% 0.2% 0.2%
Linux For You 0.3% 0.1% 0.2% 0.2%
Manorama 0.2% 0.1% 0.2% 0.2%
The Economist 0.2% 0.2% 0.2% 0.2%
Society 0.2% 0.3% 0.2% 0.1%
Bikes 0.3% 0.0% 0.2% 0.1%
Cineblitz 0.2% 0.0% 0.1% 0.2%
Taranga 0.1% 0.1% 0.1% 0.2%
Graphiti 0.1% 0.1% 0.1% 0.2%
Better Photography 0.0% 0.1% 0.1% 0.1%
Buzz 0.0% 0.1% 0.1% 0.1%
Deccan Chronicle 0.0% 0.3% 0.1% 0.1%
Elle 0.0% 0.2% 0.1% 0.1%
Frontline 0.1% 0.0% 0.1% 0.1%
Lokprabha 0.1% 0.1% 0.1% 0.1%
Saptahik Sakal 0.1% 0.0% 0.1% 0.1%
Saras Salil 0.1% 0.2% 0.1% 0.1%
Savvy 0.1% 0.0% 0.1% 0.1%
Living Digital 0.1% 0.0% 0.1% 0.1%
Saptahik Bartaman 0.0% 0.3% 0.1% 0.1%
Money life 0.1% 0.1% 0.1% 0.1%
Animation Reporter 0.1% 0.1% 0.1% 0.1%
Nirogadhaam 0.1% 0.2% 0.1% 0.1%
Chandamama 0.1% 0.2% 0.1% 0.1%
Andra Jyoti 0.1% 0.0% 0.1% 0.1%
Business Standard 0.0% 0.2% 0.1% 0.1%
Auto India 0.0% 0.0% 0.0% 0.1%
Champak 0.0% 0.0% 0.0% 0.1%
Top Gear 0.0% 0.0% 0.0% 0.1%
Automobiles 0.0% 0.0% 0.0% 0.1%
Anandalok 0.0% 0.0% 0.0% 0.0%
Business Times 0.0% 0.0% 0.0% 0.0%
Developer IQ 0.0% 0.0% 0.0% 0.0%
Grihlakshmi 0.0% 0.1% 0.0% 0.0%
Kadambini 0.0% 0.0% 0.0% 0.0%
Mathrubhumi 0.0% 0.0% 0.0% 0.0%
Outlook Traveller 0.1% 0.0% 0.0% 0.0%
Pratiyogita Darpan 0.0% 0.0% 0.0% 0.0%
Saheli 0.0% 0.0% 0.0% 0.0%
Sakhi 0.0% 0.0% 0.0% 0.0%
Mans World 0.0% 0.0% 0.0% 0.0%
Kurukshetra 0.0% 0.0% 0.0% 0.0%
Auto World 0.0% 0.0% 0.0% 0.0%
Economical Times 0.0% 0.0% 0.0% 0.0%
Others 6% 8% 7% 7%
Table 80: Most preferred radio channel
Radio Channel Mid. / Sr. Level Jr. Level ACE All Internet Users
Sample Base 2,709 1,425 4,134 8,205
Radio Mirchi 40% 38% 39% 38%
Red FM 12% 12% 12% 12%
AIR 11% 13% 11% 11%
Radio City 11% 10% 11% 11%
Big FM 6% 6% 6% 5%
AIR FM GOLD 5% 6% 5% 5%
Suryan FM 4% 6% 5% 6%
AIR FM RAINBOW 3% 2% 3% 4%
Fever FM 3% 3% 3% 3%
World Space 2% 1% 1% 2%
BBC 0.9% 1% 1% 1%
Go FM 0.6% 1% 0.8% 0.8%
Power FM 0.4% 0.4% 0.4% 0.8%
Amar FM 0.2% 0.2% 0.2% 0.3%
Hum FM 0.0% 0.0% 0.0% 0.0%
Others 2% 2% 2% 1%
Table 81: Top of mind recall for brands
Sample Base 8,008 4,221 12,229 24,288
Sony 9% 6% 8% 8%
Nokia 6% 7% 6% 7%
Tata 6% 5% 6% 5%
LG 4% 5% 4% 4%
Colgate 4% 2% 4% 3%
HLL 3% 4% 3% 3%
Godrej 2% 2% 2% 2%
Samsung 2% 2% 2% 2%
Pepsi 2% 2% 2% 2%
Maruti 2% 1% 2% 2%
Nike 2% 3% 2% 3%
Hero Honda 1% 2% 2% 1%
Google 2% 2% 2% 1%
HP 1% 2% 2% 1%
Adidas 2% 1% 1% 2%
Philips 2% 1% 1% 1%
Microsoft 1% 1% 1% 2%
Bajaj 1% 1% 1% 1%
Coca Cola 1% 1% 1% 1%
Raymonds 1% 1% 1% 1%
Reebok 1% 1% 1% 1%
IBM 1% 1% 1% 1%
Airtel 1% 0.6% 0.9% 0.9%
Onida 0.8% 1% 0.9% 0.7%
Videocon 0.8% 1% 0.9% 0.7%
Intel 0.7% 1% 0.8% 0.9%
Levis 0.8% 0.6% 0.8% 0.9%
Honda 0.8% 0.8% 0.8% 0.8%
Amul 0.7% 0.8% 0.7% 0.7%
Lakme 0.5% 0.7% 0.6% 0.7%
BPL 0.7% 0.6% 0.6% 0.6%
Britannia 0.4% 0.9% 0.6% 0.6%
Wipro 0.5% 0.7% 0.6% 0.6%
Cadbury 0.5% 0.6% 0.5% 0.6%
Compaq 0.4% 0.7% 0.5% 0.5%
Lee 0.4% 0.6% 0.5% 0.5%
Mercedes 0.6% 0.4% 0.5% 0.5%
Parle 0.4% 0.7% 0.5% 0.4%
HCL 0.4% 0.4% 0.4% 0.5%
Sony Ericsson 0.3% 0.5% 0.4% 0.5%
Bata 0.4% 0.5% 0.4% 0.4%
BSNL 0.4% 0.4% 0.4% 0.4%
Dabur 0.2% 0.7% 0.4% 0.4%
ICICI 0.5% 0.3% 0.4% 0.4%
Motorola 0.3% 0.6% 0.4% 0.4%
Nestle 0.3% 0.4% 0.4% 0.4%
Peter England 0.4% 0.4% 0.4% 0.4%
Whirlpool 0.4% 0.4% 0.4% 0.4%
ITC 0.3% 0.6% 0.4% 0.3%
Kingfisher 0.2% 0.5% 0.4% 0.3%
Surf 0.5% 0.1% 0.3% 0.4%
Titan 0.3% 0.3% 0.3% 0.4%
Amway 0.3% 0.2% 0.3% 0.3%
Dell 0.4% 0.1% 0.3% 0.3%
Hyundai 0.3% 0.3% 0.3% 0.3%
Johnson & Johnson 0.3% 0.4% 0.3% 0.3%
Pantaloon 0.4% 0.3% 0.3% 0.3%
Ponds 0.3% 0.2% 0.3% 0.3%
Yamaha 0.2% 0.4% 0.3% 0.3%
Horlicks 0.3% 0.4% 0.3% 0.2%
Hutch 0.3% 0.3% 0.3% 0.2%
TVS 0.3% 0.2% 0.3% 0.2%
Apple 0.2% 0.2% 0.2% 0.4%
Garnier 0.2% 0.2% 0.2% 0.3%
Lenovo 0.3% 0.2% 0.2% 0.3%
Toyota 0.2% 0.3% 0.2% 0.3%
Brooke Bond 0.3% 0.1% 0.2% 0.2%
Close Up 0.3% 0.1% 0.2% 0.2%
L`Oreal 0.2% 0.1% 0.2% 0.2%
Lifebuoy 0.1% 0.2% 0.2% 0.2%
Lux 0.2% 0.1% 0.2% 0.2%
Pepsodent 0.1% 0.2% 0.2% 0.2%
Provogue 0.3% 0.1% 0.2% 0.2%
Thums Up 0.2% 0.2% 0.2% 0.2%
Allen Solly 0.2% 0.1% 0.2% 0.1%
Arrow 0.2% 0.1% 0.2% 0.1%
Dettol 0.2% 0.0% 0.2% 0.1%
Ford 0.2% 0.1% 0.2% 0.1%
Gold Flake 0.1% 0.2% 0.2% 0.1%
Louis Phillip 0.2% 0.1% 0.2% 0.1%
Maggi 0.2% 0.2% 0.2% 0.1%
Panasonic 0.2% 0.0% 0.2% 0.1%
Park Avenue 0.2% 0.1% 0.2% 0.1%
Times of India 0.3% 0.1% 0.2% 0.1%
BMW 0.2% 0.1% 0.1% 0.2%
Canon 0.1% 0.2% 0.1% 0.2%
Denim 0.1% 0.2% 0.1% 0.2%
Infosys 0.1% 0.1% 0.1% 0.2%
ISI 0.1% 0.1% 0.1% 0.2%
John Players 0.1% 0.2% 0.1% 0.2%
Killer 0.1% 0.1% 0.1% 0.2%
Suzuki 0.2% 0.0% 0.1% 0.2%
Pepe 0.0% 0.1% 0.1% 0.2%
Spykar 0.1% 0.0% 0.1% 0.2%
Wills 0.2% 0.1% 0.1% 0.2%
Woodland 0.1% 0.2% 0.1% 0.2%
Fair & Lovely 0.1% 0.2% 0.1% 0.1%
Ferrari 0.0% 0.2% 0.1% 0.1%
Fevicol 0.1% 0.1% 0.1% 0.1%
Gillette 0.2% 0.0% 0.1% 0.1%
Hamam 0.2% 0.1% 0.1% 0.1%
Honda City 0.1% 0.1% 0.1% 0.1%
Kodak 0.0% 0.2% 0.1% 0.1%
LIC 0.1% 0.0% 0.1% 0.1%
Mahindra & Mahindra 0.1% 0.1% 0.1% 0.1%
Mcdonald 0.1% 0.1% 0.1% 0.1%
MRF 0.1% 0.0% 0.1% 0.1%
Nescafe 0.1% 0.1% 0.1% 0.1%
Nirma 0.2% 0.1% 0.1% 0.1%
P&G 0.1% 0.2% 0.1% 0.1%
Parker 0.1% 0.0% 0.1% 0.1%
Ray Ban 0.1% 0.1% 0.1% 0.1%
Rediff 0.1% 0.2% 0.1% 0.1%
Revlon 0.1% 0.0% 0.1% 0.1%
Rin 0.1% 0.1% 0.1% 0.1%
Rolex 0.1% 0.0% 0.1% 0.1%
Santro 0.1% 0.0% 0.1% 0.1%
Sify 0.1% 0.1% 0.1% 0.1%
Skoda 0.1% 0.0% 0.1% 0.1%
Tata Indicom 0.1% 0.1% 0.1% 0.1%
Tata Tea 0.1% 0.0% 0.1% 0.1%
Van Huesen 0.1% 0.0% 0.1% 0.1%
VIP 0.1% 0.1% 0.1% 0.1%
Yahoo 0.1% 0.1% 0.1% 0.1%
Zodiac 0.1% 0.0% 0.1% 0.1%
Axe 0.0% 0.1% 0.1% 0.1%
L&T 0.1% 0.1% 0.1% 0.1%
Sansui 0.1% 0.0% 0.1% 0.1%
TCS 0.1% 0.1% 0.1% 0.1%
Mark & Spencer 0.1% 0.1% 0.1% 0.0%
Pears 0.1% 0.0% 0.1% 0.0%
Red Label 0.0% 0.1% 0.1% 0.0%
SBI 0.1% 0.0% 0.1% 0.0%
Tanishq 0.1% 0.1% 0.1% 0.0%
Voltas 0.1% 0.1% 0.1% 0.0%
VSNL 0.0% 0.1% 0.1% 0.0%
Liberty 0.0% 0.1% 0.1% 0.0%
Gucci 0.0% 0.0% 0.0% 0.1%
IFB 0.0% 0.1% 0.0% 0.1%
Koutons 0.1% 0.0% 0.0% 0.1%
Taj 0.1% 0.0% 0.0% 0.1%
Versace 0.0% 0.0% 0.0% 0.1%
Acer 0.0% 0.0% 0.0% 0.1%
Idea 0.0% 0.1% 0.0% 0.1%
Lays 0.0% 0.1% 0.0% 0.1%
Ranbaxy 0.1% 0.0% 0.0% 0.1%
Sahara 0.0% 0.0% 0.0% 0.1%
Armani 0.1% 0.0% 0.0% 0.0%
Chevrolet 0.0% 0.1% 0.0% 0.0%
Citi Bank 0.0% 0.0% 0.0% 0.0%
GE 0.0% 0.0% 0.0% 0.0%
HDFC 0.0% 0.1% 0.0% 0.0%
NIIT 0.0% 0.0% 0.0% 0.0%
Reid & Taylor 0.0% 0.0% 0.0% 0.0%
Scorpio 0.0% 0.0% 0.0% 0.0%
Siemens 0.0% 0.0% 0.0% 0.0%
Tata Indica 0.0% 0.0% 0.0% 0.0%
Tata Motors 0.0% 0.0% 0.0% 0.0%
Glaxo 0.0% 0.0% 0.0% 0.0%
HSBC 0.0% 0.0% 0.0% 0.0%
MTNL 0.0% 0.0% 0.0% 0.0%
Satyam 0.0% 0.0% 0.0% 0.0%
Others 13% 13% 13% 14%
Appendix
Table 82: City type classification by market size
REGIONS
North South East West
Delhi Bangalore Kolkata Ahmadabad
Metros Chennai Mumbai
Coimbatore Pune
Hyderabad Surat
Faridabad Kochi Asansol Bhopal
Jaipur Madurai Thane
Urban Kanpur Indore
CITY TYPE BY MARKET SIZE 1
Lucknow Nagpur
Uptowns
Ludhiana Vadodara
Patna
Amritsar Thiruvanathapuram Guwahati Aurangabad
Chandigarh Tiruchirapalli Goa
Emerging Dhanbad Vijayavada Jabalpur
Towns Ghaziabad Visakhapatanam Nashik
Rajkot
Agra Mangalore Bhubaneswar Solapur
Allahabad Mysore Cuttack Others from
Dehradun Secunderabad Raipur West India
Gurgaon Others from South Others from
Jodhpur India East India
Meerut
Others
Noida
Ranchi
Varanasi
Others from North
India
1
Above segmentation of Indian cities are basis their market size and
not by the population size. Market size of a city is calculated basis the
total annual household consumption expenditure of all household in
that city/district. Total household consumption includes all possible
household goods and services that a household usually spends on. For
more details refer to ‘Market Skyline of India 2006’ Reports published
by Indicus Analytics.
Table 83: City type by population size vs. market size
POPULATION SIZE
Upto 1 Lakh 1-5 Lakhs 5-10 lakhs Above 10 Lakhs
Coimbatore Ahmadabad
Bangalore
Chennai
Metros Delhi & NCR
Hyderabad &
Secunderabad
Kolkata
Mumbai & Suburbs
Pune
Surat
Faridabad Assansol Indore Bhopal
Kochi Jaipur
Madurai Kanpur
Urban
Vadodara Lucknow
Uptowns Ludhiana
Nagpur
MARKET SIZE 2
Patna
Goa Amritsar Nashik
Aurangabad
Chandigarh
Dhanbad
Guwahati
Emerging
Jabalpur
Towns
Rajkot
Thiruvanathapuram
Tiruchirapalli
Vijayavada
Visakhapatanam
Others from North India Mangalore Allahabad Agra
Others from South India Dehradun Bhubaneswar Meerut
Others from East India Others from North India Cuttack Varanasi
Others Others from West India Others from South India Jodhpur
Others from East India Raipur
Others from West India Ranchi
Solapur
2
Above segmentation of Indian cities are basis their market size and
not by the population size. Market size of a city is calculated basis the
total annual household consumption expenditure of all household in
that city/district. Total household consumption includes all possible
household goods and services that a household usually spends on. For
more details refer to ‘Market Skyline of India 2006’ Reports published
by Indicus Analytics.
Table 84: Socio economic classification (SEC) grid
Chief Wage Earner's Highest Education

School School Secondary Grad./ Grad./
Not
Illiterate (Up to 4 (5-9 / High PG PG
Grad.
yrs) yrs) School (Gen.) (Prof.)
Unskilled worker E E E D D D D
Skilled worker E E D C C B B
Petty traders E D D C C B B
Shop owners D D C B B A A
Businessmen/
industrialists – with D C B B A A A
no employee
Chief Wage Earner's 3 Occupation
Businessmen/
industrialists – with C B B B A A A
1 to 9 employee
Businessmen/
industrialists – with B B A A A A A
10+ employee
Self-employed
D D D B B A A
professionals
Clerical/ salesmen D D D C B B B
Supervisor level D D C C B B A
Officers/
C C C B B A A
executives (junior)
Officers/
executives B B B B A A A
(middle/ senior)
3
Chief Wage Earner is the head of the household who contributes maximum to
the monthly household income. It is assumed in Indian marketing and media
space that the life style of a household is largely determined by the
combination of head of household’s highest level of education and current
occupation.
Index: Charts
Chart 1: City-market wise distribution of online corporate employees 20
Chart 2: Region-wise distribution of online corporate employees ...... 21
Chart 3: Place of accessing internet among online corporate employees
(multiple access) ............................................................... 22
Chart 4: Problems faced by corporate employees while surfing the
Internet .......................................................................... 22
Chart 5: Gender breakup ...................................................... 33
Chart 6: Age group distribution .............................................. 34
Chart 7: City class - by population size ..................................... 35
Chart 8: City class - by market size.......................................... 36
Chart 9: Region-wise break-ups .............................................. 38
Chart 10: Socio economic classification..................................... 40
Chart 11: Highest educational qualification................................ 41
Chart 12: Occupational break up............................................. 42
Chart 13: Function / field of occupation ................................... 43
Chart 14: Head of the household............................................. 44
Chart 15: Monthly family income ............................................ 45
Chart 16: Most expensive vehicle owned by the household.............. 46
Chart 17: Ownership of credit cards (individually)........................ 47
Chart 18: Current loan liabilities............................................. 50
Chart 19: Years of experience in using internet ........................... 51
Chart 20: Place of accessing internet ....................................... 52
Chart 21: Type of internet connection at home ........................... 53
Chart 22: Type of internet connection at office........................... 54
Chart 23: Service provider subscribed to at home ........................ 55
Chart 24: Service provider subscribed to at office ........................ 56
Chart 25: Frequency of accessing internet from home ................... 57
Chart 26: Frequency of accessing internet from office................... 58
Chart 27: Time of the day accessing internet from home ............... 59
Chart 28: Time of the day accessing internet from office ............... 60
Chart 29: Duration of PC usage from home................................. 61
Chart 30: Duration of internet usage from home.......................... 62
Chart 31: Duration of PC usage from office ................................ 63
Chart 32: Duration of internet usage from office ......................... 64
Chart 33: Time spent by internet users on watching TV ................. 65
Chart 34: Time spent by internet users on reading newspaper ......... 66
Chart 35: Time spent by internet users on listening to radio ........... 67
Chart 36: Professional activities ............................................. 70
Chart 37: Personal activities.................................................. 71
Chart 38: Downloading activities............................................. 72
Chart 39: E-commerce related activities ................................... 73
Chart 40: Online shopping..................................................... 74
Chart 41: Response to online marketing stimulus ......................... 75
Chart 42: Blogging activities .................................................. 76
Chart 43: Member of an online community................................. 77
Chart 44: Problems faced while surfing the internet ..................... 81
Chart 45: Number of email accounts and average per capita email ids 82
Chart 46: Multiple user shares of email websites ......................... 86
Index: Change from
Previous Year Graphs
Chart 1: Gender breakup ...................................................... 33
Chart 2: Age group distribution .............................................. 34
Chart 3: City class - by market size.......................................... 36
Chart 4: Region-wise break-ups .............................................. 38
Chart 5: Socio economic classification ...................................... 40
Chart 6: Highest educational qualification ................................. 41
Chart 7: Occupational break up .............................................. 42
Chart 8: Head of the household .............................................. 44
Chart 9: Monthly family income .............................................. 45
Chart 10: Most expensive vehicle owned by the household.............. 46
Chart 11: Ownership of credit cards (individually)........................ 47
Chart 12: Years of experience in using internet ........................... 51
Chart 13: Place of accessing internet ....................................... 52
Chart 14: Type of internet connection at home ........................... 53
Chart 15: Type of internet connection at office........................... 54
Chart 16: Service provider subscribed to at home ........................ 55
Chart 17: Service provider subscribed to at office ........................ 56
Chart 18: Frequency of accessing internet from home ................... 57
Chart 19: Frequency of accessing internet from office................... 58
Chart 20: Time of the day accessing internet from home ............... 59
Chart 21: Time of the day accessing internet from office ............... 60
Chart 22: Duration of PC usage from home................................. 61
Chart 23: Duration of internet usage from home.......................... 62
Chart 24: Duration of PC usage from office ................................ 63
Chart 25: Duration of internet usage from office ......................... 64
Chart 26: Time spent by internet users on watching TV ................. 65
Chart 27: Time spent by internet users on reading newspaper ......... 66
Chart 28: Time spent by internet users on listening to radio ........... 67
Chart 29: Professional activities ............................................. 70
Chart 30: Personal activities.................................................. 71
Chart 31: Downloading activities............................................. 72
Chart 32: E-commerce related activities ................................... 73
Chart 33: Online shopping..................................................... 74
Chart 34: Response to online marketing stimulus ......................... 75
Chart 35: Number of email accounts and average per capita email ids 82
Chart 36: Multiple user shares of email websites ......................... 86
Index: Tables
Table 1: Detailed sample base distribution of the land survey ......... 12
Table 2: Composition of online corporate employees .................... 18
Table 3: Growth in online corporate employees (2007 vis-à-vis 2006). 18
Table 4: Key demographic and socio-economic profile of online
corporate employee............................................................ 19
Table 5: Ownership of key household and financial assets among online
corporate employees........................................................... 20
Table 6: Key net usage behavior dynamics among online corporate
employees ....................................................................... 21
Table 7: Top 10 most popular online among online corporate employees
.................................................................................... 23
Table 8: Popular online activities corporate employees undertake
relatively more and relatively less than overall net users (top and
bottom 10) ....................................................................... 24
Table 9: Response to online marketing stimuli and online buying
behavior .......................................................................... 25
Table 10: Most used website overall among online corporate employees
.................................................................................... 25
Table 11: Most used websites (on preferred basis) by online corporate
employees for various ‘specific’ online activities ......................... 27
Table 12: Popularity of various internet activities ........................ 32
Table 13: Top 10 cities ........................................................ 37
Table 14: Preferred language of reading ................................... 39
Table 15: Household asset ownership ....................................... 48
Table 16: Popularity of various internet activities ........................ 68
Table 17: Membership by type of online community ..................... 78
Table 18: Most used local language websites (other than English) ..... 79
Table 19: Online activities desired in other languages ................... 80
Table 20: Top of mind unaided recall - all websites ...................... 83
Table 21: Most used website - all websites................................. 84
Table 22: Preferred websites - emailing .................................... 85
Table 23: Info search (English) ............................................... 87
Table 24: Info search (local language) ...................................... 88
Table 25: Job search ........................................................... 89
Table 26: Booking travel tickets ............................................. 90
Table 27: Online shopping (other than travel tickets).................... 91
Table 28: Online news ......................................................... 92
Table 29: Financial news & info (rates, quotes, etc.) .................... 93
Table 30: Online share trading ............................................... 94
Table 31: Real estate info..................................................... 95
Table 32: Matrimonial search................................................. 96
Table 33: Dating/friendship search.......................................... 97
Table 34: Social networking/communities ................................. 98
Table 35: Online gaming....................................................... 99
Table 36: Download mobile content........................................ 100
Table 37: Preferred instant messaging applications ..................... 101
Table 38: Download music ................................................... 102
Table 39: Sports content ..................................................... 103
Table 40: Cinema content.................................................... 104
Table 41: Most used local language websites (other than English) .... 105
Table 42: Preferred blog sites ............................................... 106
Table 43: Preferred astrology website ..................................... 107
Table 44: Preferred online learning / education website............... 108
Table 45: Favorite TV channels ............................................. 109
Table 46: Favorite newspapers .............................................. 110
Table 47: Favorite magazines ............................................... 111
Table 48: Favorite radio channels .......................................... 112
Table 49: TOM recall for brands............................................. 113
Index: Segment wise
Detailed Tables
Table 1: Gender breakup ..................................................... 115
Table 2: Age group distribution ............................................. 115
Table 3: City class - by population size .................................... 116
Table 4: City class - by market size ........................................ 116
Table 5: City wise distribution .............................................. 117
Table 6: Region-wise break-ups ............................................. 118
Table 7: Preferred language of reading .................................... 119
Table 8: Socio economic classification ..................................... 120
Table 9: Highest educational qualification ................................ 120
Table 10: Occupational break up ........................................... 120
Table 11: Function / field of occupation .................................. 121
Table 12: Head of the household ........................................... 121
Table 13: Monthly family income ........................................... 121
Table 14: Most expensive vehicle owned by the household ............ 122
Table 15: Ownership of credit cards (individually)....................... 122
Table 16: Household asset ownership ...................................... 123
Table 17: Current loan liabilities............................................ 123
Table 18: Years of experience in using internet.......................... 124
Table 19: Place of accessing internet ...................................... 124
Table 20: Type of internet connection at home .......................... 124
Table 21: Type of internet connection at office ......................... 125
Table 22: Service provider subscribed to at home ....................... 125
Table 23: Service provider subscribed to at office....................... 126
Table 24: Frequency of accessing internet from home .................. 126
Table 25: Frequency of accessing internet from office ................. 126
Table 26: Time of the day accessing internet from home .............. 127
Table 27: Time of the day accessing internet from office .............. 127
Table 28: Duration of internet usage from home......................... 127
Table 29: Duration of internet usage from office ........................ 128
Table 30: Duration of internet usage during weekdays.................. 128
Table 31: Duration of internet usage during weekends ................. 128
Table 32: Duration of PC usage from home ............................... 129
Table 33: Duration of PC usage from office ............................... 129
Table 34: Time spent by internet users on watching TV ................ 129
Table 35: Time spent by internet users on reading newspaper ........ 130
Table 36: Time spent by internet users on listening to radio .......... 130
Table 37: Professional activities ............................................ 130
Table 38: Personal activities................................................. 131
Table 39: Downloading activities ........................................... 131
Table 40: E-commerce related activities .................................. 132
Table 41: Online shopping.................................................... 132
Table 42: Response to online marketing stimulus ........................ 132
Table 43: Blogging activities ................................................. 133
Table 44: Member of an online community ............................... 133
Table 45: Membership by type of online community .................... 134
Table 46: Usage of other language websites .............................. 134
Table 47: Online activities desired in other languages .................. 135
Table 48: Problems faced while surfing the internet .................... 135
Table 49: Top of mind unaided recall - all websites ..................... 136
Table 50: Most used website - all websites................................ 138
Table 51: Preferred website for emailing ................................. 139
Table 52: Multiple user shares of email websites ........................ 139
Table 53: No. of email accounts ............................................ 140
Table 54: Preferred website for job search ............................... 140
Table 55: Preferred website for mobile content ......................... 141
Table 56: Preferred website for sports .................................... 142
Table 57: Preferred website for travel products ......................... 143
Table 58: Preferred website for matrimony............................... 144
Table 59: Preferred website for financial news/info .................... 145
Table 60: Preferred website for cinema ................................... 146
Table 61: Preferred website for online share/stock trading............ 147
Table 62: Preferred website for games .................................... 148
Table 63: Preferred website for online shopping......................... 149
Table 64: Preferred website for online news ............................. 150
Table 65: Preferred website for friendship/dating ...................... 151
Table 66: Preferred website for music ..................................... 152
Table 67: Preferred info search engine - local language ................ 153
Table 68: Preferred website for real estate............................... 153
Table 69: Preferred info search engine - English ......................... 154
Table 70: Preferred website for instant messaging ...................... 154
Table 71: Preferred website for social networking/communities ..... 155
Table 72: Preferred website for astrology................................. 156
Table 73: Preferred website for online learning/education ............ 157
Table 74: Preferred blog sites ............................................... 158
Table 75: Other language preferred for local language content....... 159
Table 76: Preferred website for checking local language content .... 160
Table 77: Most preferred TV channel....................................... 161
Table 78: Most preferred newspaper ....................................... 164
Table 79: Most preferred magazine......................................... 166
Table 80: Most preferred radio channel ................................... 168
Table 81: Top of mind recall for brands ................................... 169
Table 82: City type classification by market size ........................ 174
Table 83: City type by population size vs. market size.................. 175
Table 84: Socio economic classification (SEC) grid....................... 176

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India Online 2007

Corporate Employees On The Net

India Online 2007

Youth on the Net

Key Findings ..............................................................18

Segment Wise Detailed Tables ...................................... 114

Appendix ................................................................ 173

India Online 2007

Like in the year 2006, JuxtConsult conducted two large-scale 'primary'

The key information included in the various reports cover the

X Highly credible latest estimate of internet using population in urban

India Online 2007

User Segment Supplementary Reports

Category Supplementary Reports: (comparative profiling of top 5

X Online real estate

Note - All supplement reports are subject to sufficiency of sample

X We have increased our land survey sample base to 10,000 (from

X Further, to better capture the internet usage across all types of

These two refinements in the sampling methodology ensured that this

The Land Survey

Table 1: Detailed sample base distribution of the land survey

Region City/ Town City Class Sample Size City Class

Nellore (AP) 1 lakh – 5 lakh 300

To check for both the 'regular' as well as 'occasional' usage of the

Some further questions related to the specifics of demographic profile

The above information about the head of the household, especially

The Online Survey

The online survey was conducted using an e-questionnaire segmented

X The net usage behavior and preferences of new phenomena like

X In terms of capturing website preferences, 6 more online activity

X The question about 'blogging' was fine tuned to segregate usage

In the online questionnaire, a response format of 'clicking' a single or

Further, to enlist complete and sincere responses, an incentive of a

Finally, the appropriate weights (multipliers) as derived from the land

Note - Because of a deeper and more robust coverage of internet usage

In terms of numbers, nearly 12.6 million internet users are employed in

Two-thirds of online corporate employees belong to the mid/senior

Corporate employees are visibly ‘older’ and better educated. The

Mid/senior level employees are more ‘seasoned’ but ‘lighter’ net

They engage online relatively more in ‘professional’ online

Only mid/senior level corporate employees make ‘better’ online

Google is the most popular website among online corporate

Lastly, online corporate employees, especially in the mid/senior levels,

Among the online corporate employees, nearly 2 out of 3 of them (63%)

Table 2: Composition of online corporate employees

In terms of numbers, nearly 12.6 million internet users are employed in

Table 3: Growth in online corporate employees (2007 vis-à-vis 2006)

Corporate employees are visibly ‘older’ and better educated

Among the corporate employee subgroups, as may have been expected,

The corporate employees also have a marginally heavier male skew

Further, almost 2 out of 3 online corporate employees (62%) belong to

What comes as a surprise is that affluence level of corporate employees

Table 4: Key demographic and socio-economic profile of online

Rs.30,000+ family income 30% 12% 24% 23%

Interestingly, while ownership of most lifestyle oriented household

Table 5: Ownership of key household and financial assets among online

Bank Account 88% 79% 85% 82%

Compared to the overall net users, online corporate employees come

Chart 1: City-market wise distribution of online corporate employees

Current Year M etro Urban uptowns Emerging Towns Others

20% 17% 14% 16%

M id. / Sr. Level Jr. Level ACE All Internet Users