Rafaela Moroe

Cell: +4 0734.597.519 rafaela.moroe@gmail.com Skype Id: moroe.rafaela Targeted position:

Social Media Specialist / Digital Project Manager Social media coordination.

Extending the social media experience and strengthening the social media skills and knowledge. Developing the social brand communication and achieving the clients established benchmarks and objectives.

Digital project management.

Extending the client experience based on applications project management and social media projects. Building a productive platform between the creative department and the clients needs.

Digital communication specialization.

Executing and developing digital communication projects, according to the actual tendencies, the clients budget and the brand communication needs. Within a strong knowledge of the social media and digital overall potential and the brands needs of communication, the clients experience with the agency is the best. I always make sure that the budget, the expectations and the desired income are implemented by the agency with the best resources and timing.

Professional Strengths
Strong organization skills and team leader Strong analytic thinking Determined to establish and achieve goals Proactive thinker and doer Always going the extra mile Successfully managing crisis situations People person and team player

professional experience
Social Media Manager, WUNDERMAN ROMANIA
11/2011 to Present Bucharest, Romania Wunderman is among the largest direct and digital marketing network in the world with offices in 55 countries. Headquartered in New York City, Wunderman is part of Young & Rubicam Brands and a member of WPP Group. Developing and managing social media communication for two of the most powerful worldwide brands, FORD and JACK DANIEL'S, empowered my professional experience with successful social campaigns, integrated with offline communication tactics and activations.

Developing social media campaigns exclusively for Ford and Jack Daniels: Blogging campaigns: Working closely with the most visible local bloggers and

strategy, content management, project management for applications development, social media analytics and optimization. My key role was to revive the social media presence for the two brands.

identifying the most suitable KOLs for specific campaigns. Launching and coordinating tactical blogging campaigns, generating high social media coverage.

In just 1 year, the social media strategies developed and coordinated by myself contributed to bring Ford on the Top Social Brands in Romania (9th place) and Jack Daniels on the 2nd place among the most fascinating brands from Romania (from the 6th place in 2011). For further references, please contact Cristina Irod, Group Account Director, directly managing me. Email address: cristina.irod@wunderman.com Mobile phone: +40754.021.621 LinkedIn: ro.linkedin.com/pub/cristina-irod/b/315/886

Achievements:

Digital Account Manager, KONDIMENT GROUP GmbH

04/2011 - 11/2011 (Project-based) Bucharest, Romania

Kondiment is a leading Digital Marketing Agency, headquartered in Munich, with offices in US, Cyprus, Armenia, Romania and Serbia.

Being asked to coordinate some special projects for Kondiment Group represented one of the professional key moments, handling some of the most important worldwide accounts of the agency and developing integrated digital campaigns for telecommunication, banking, commercial and travel.

Planning and implementing 360 digital communication campaigns, having as components social media, email marketing, display advertising and
web presence. Accounts: o Telecomm: Vodafone Romania, daPhone; o Banking: CEC Bank, Unicredit Tiriac Bank, EximBank; o Commercial: Zepter International, Newpon; o Travel: Cyprus in your heart (travel campaign conducted by the Tourism Ministery of Cyprus)

and communicating with international clients and collaborators represented a successful professional challenge, taking into account the strictly virtual communication. Coordinating international accounts proved me that the success of a campaign is not influenced by the distance.

Managing international accounts

bringing for the first time an important international direct marketing brand in the social media field: Zepter International; bringing brand awareness to a new opened coupons local company by developing digital campaigns, which included social media, email marketing and display advertising. And last but not least, successfully coordinating my first international travel account for the Ministry of Tourism from Cyprus. For further references, please contact Radu Puchiu, Business Unit Manager between November 2010 October 2012, directly managing me. Email address: radu.puchiu@gmail.com Mobile phone: +40741.278.729 LinkedIn: ro.linkedin.com/in/puchiu

Achievements:

Social Media Manager, HOLOSFIND SOCIAL MEDIA

11/2010 - 04/2011 Bucharest, Romania Holosfind Social Media is a French based web agency, with offices in Paris, Bucharest, London, New York, Palo Alto and Shanghai, specialized in social media marketing, strongly linked to search engine optimization and link building. I managed and coordinated the new opened social media department based in Bucharest, dealing with both international and local clients and keeping a close collaboration with the client service from Paris office.

Developing, implementing and managing social media campaigns for French and local clients: content strategy and content

management, applications project management, paid media campaigns development (Facebook advertising).

media client base

New business for local clients: pitch local clients in order to increase local social Achievements:
Coordinated globally the social media communication for one of the most prestigious French companies, Air Carabes and developed a very successful client relationship. Discovering and understanding the French consumers market in digital behaviour, as well as working with the French team helped me adjust my strategies as to deliver best results for my accounts. For further references, please contact Andreea Moisa, Head of SEO Department between October 2010 April 2012, directly managing me. Email address: andreea.pirsan@hotmail.com Mobile phone:+4 0724.571.033 LinkedIn: ro.linkedin.com/in/andreeapirsan

Content Manager / Social Media Specialist / Project Manager, KONDIMENT GROUP GmbH
02/2007 - 11/2010 Bucharest, Romania

Kondiment is a leading Digital Marketing Agency, headquartered in Munich, with offices in US, Cyprus, Armenia, Romania and Serbia. I started working in Kondiment Group as Content Manager and developed my professional experience ascending to Social Media Specialist and then Digital Project Manager. My professional experience started in the political and e-government accounts and gradually made the transition to commercial accounts.

Project management for campaign microsites, candidates websites and public

institutions (e-government) websites such as Metropolitan Romanian Library, External Affairs Ministry, the Bucharest Hall.

in several political campaigns: 2 Parliament elections, 1 local election, 1 presidential election. Conducting the first social media campaign for a Romanian candidate for the Presidential elections.

Coordinating the social media and email marketing activities

Content managing user generated content and news portals,

political and e-government based.

Achievements:

Content managing the first e-consultancy portal, dedicated to the political and civic topics. Moreover, following the e-politics advertising, I coordinated the first social media campaign for a presidential Romanian candidate and made part from the first Romanian political marketing agency. The success of the previous projects gave me the opportunity to ascend to social media and email marketing campaigns for commercial clients. Also the fact that even after our collaboration ceased, I was asked to join new projects for the company proved me that I was an important asset in the companys development. For further references, please contact Diana Dragomir, Digital Account Manager between October 2006 November 2010, directly managing me. Email address: diana.dragomir@gmail.com Mobile phone:+4 0724.231.977 LinkedIn: ro.linkedin.com/in/dianadragomir

education
Masters Degree of Science in Marketing The Bucharest University of Economic Studies
Oct 09 Jul 11

Bachelor of Arts in Political Sciences University of Bucharest (Political Sciences in French Language College)
Oct 05 Jun 08

High school Diploma of Human Sciences in French Language Mihail Cantacuzino College, Sinaia, Romania
Sept 01 Jun 05

value added knowledge

2010 Certi cate of participation at the course Search Engine Optimization - entry level - Kondiment Training Center 2005 Attestation en langue et civilisation franaise / Attestation in French Language and Civilisation - Romanian Ministry of Education, Research, Youth and Sport 2002 DELF - Diplme d'tudes en langue franaise / Diploma of Studies in French Language French Cultural Institute of Bucharest, Romania

language
English French
(Proficiency Writing, Reading, Speaking)

(Advanced Writing, Reading, Speaking)