Org.

Comm Rubric: 2012 Final Presentation Evaluation Form Group Evaluation Structure (6 points)
Evaluation Area What was your main message (in one sentencemaybe two)? Was it stated within the first 30 seconds of the presentation (yes or no)? Does it encompass everything you talk about at a high level in your presentation? What did you want your audience to do, think, or say? (Intent) What are the 3-4 main points (buckets) that support your main message (state them exactly as they are presented)? Is there a preview of these items? Groups Comments The indirect and passive nature of our CSR communication strategies has led them to be ineffective. Yes Yes Hanssens comments

To take a direct and active approach in communicating with important stakeholders

1. Relevant Stakeholders 2. Current communications and their effectiveness 3. Our Recommendation: Microsite Yes. Theres an Agenda

Do you close the presentation with the same main message you started with? Is there a final ask of the audience at the end? What is your ask exactly (type it out here)?

Yes. To be more direct with our communication

Rate on a scale of 1-5 (5 = best) Transition from: Opening to Bucket 1 Bucket 1 to Bucket 2 Bucket 2 to Bucket 3 Bucket 3 to Closing Did you go over the time limit?

5 5 4 4 By about a minute or two

Content (4 points)
Main points (aka Buckets) Speaker 2: List any citable evidence for each speaker Relevant stakeholders Consumers: cause the waste as well as perception of value from companies that act responsibly Environmental Activists: negative media and create government intervention Shareholders: Nikes stock information after Tiger Woods scandal gave a real life example of what could happen Communication with each stakeholder is passive and confusing Back and forth presenting the current communication and why they were ineffective The microsite is clean and concise Has information that the stakeholders are interested in

Speaker 3/4:

Speaker 5:

Visuals (2 points)
Evaluation Area Do you follow the same visual principles evaluated in the company profile presentation Do your message titles actually give real info? (i.e. Sales grew 4th Quarter instead of 4th Quarter Sales) Group Comments Yes Hanssens comments

Yes

Engagement (4)
Speaker Speaker 1: Speaker 2: List different means of audience engagement for each speaker Using an example of past experiences with stakeholder was effective in helping create a visual for the audience. Javier also pointed at relevant charts and graphs The smiling/humane approach at our current communications were supposed to engage the audience by helping them relate Sacha did very well in proving how the communication strategies were ineffective by using a persuasive tone and looking around at the audience to make eye contact Nicole used her slide really well to use the visual to get the audience to focus on the numbers

Speaker 3:

Speaker 4:

Persuasion (4)
Evaluation Area How persuasive were each of the sections? Rate on a scale of 1-5 (5 = best) Transition from: Opening Bucket 1 Bucket 2 Bucket 3 Closing Group Comments 1. 5 2. 5 3. 5 4. 5 5. 5 Hanssens comments