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Student Design Awards 2012/13

Workplace 2030

demographics, globalisation, societal changes, technology, environmental sustainability and a low carbon economy.

Submission requirements Entries should comprise the following: up to four A3 boards (max. four) showing design development and final designs The Big Idea a short, typewritten text (max. 250 words, sans serif, 14pt type) that captures your idea and helps the jury to quickly understand your solution, the process by which you reached it and the benefits you believe it will create one sketchbook (photocopied pages from your sketchbook will be accepted) illustrating development of your solution in response to the brief All work (except sketchbooks) should be submitted on A3 lightweight card or foam board and all items (boards, sketchbook, written statement) should have an RSA label on the back. Please do not submit work in plastic sleeves or in boxes. These requirements are in the interests of students to ensure the safety of their work whilst in storage and transit, and to ensure that it can be displayed for judging in an efficient manner. Submissions are due by Friday, 22 March 2013 at 17:00. Please see the Schedule of Key Dates for further information. Further notes for entrants You have a maximum of four A3 boards, a sketchbook and a written summary not exceeding 250 words to communicate your solution to the judges. You have to distil your weeks or months of work into a story that is digestible in a short period of time. Imagine it like an advert and sell your work to the judges. Any models or mock-ups should be submitted as photographs or print-outs mounted on one of your A3 boards do not submit 3D work at this stage. If you are short-listed for interview, you are welcome to bring mock-ups and models, but for ease of judging at the first stage, only 2D material is accepted.

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Creating the workplace for future generations The Royal Bank of Scotland (RBS) will be looking, in particular, for highly Brief innovative and forward-thinking Create a vision for the workplace of the responses that could be adopted by future or an aspect of it that responds to employers or employees in both the the needs and wants of generations short and long-term. Responses should to come. demonstrate how the design might be implemented and applied in the Scope real-world, in the future, with specific For the purposes of illustration only, the consideration given to thorough research. following would all be viable responses: The ingenuity of the solution will be a key factor when reviewing the entries. a behaviour change strategy that supports and fosters understanding and Award acceptance of shared workspace or The Royal Bank of Scotland Award alternative ways of working of 3000. a service design solution that helps people address work-life balance or RBS will also consider a placement for facilitates collaboration across regions the winning student/s and may help the and time-zones winning student/s prototype their work. an architectural or interior design solution This will be at RBSs discretion. that supports a change in the way people work or a new way of using or allocating Please note that the judging panel may workspace decide on more than one winner and will an innovative application or user interface allocate the cash award accordingly. that facilitates better and more seamless collaboration both for those working Workshops remotely and those working together All entrants working on this brief will a future-proofed product or furniture be invited to attend a workshop on the design future of work at an RBS office. The a communications campaign or social workshops will provide an opportunity media solution for participating students to discuss and a new vision of how, when and where we debate future scenarios for work and work the workplace. The workshops will be a more sustainable and energy-efficient held during October and November 2012 workplace concept or product and will be organised regionally to allow as many students as possible to attend. and many others are possible. Further information and confirmation of the dates for each region can be found Successful solutions will demonstrate on the RSA Student Design Awards thorough research into the range of website in coming weeks. external factors and future influences on the world in 2030 and the consequent Mentoring implications for the world of work ranging All short-listed entrants for this brief will from, but not limited, to a change in be invited to a mentoring session with a designated mentor. The mentors will RSA Projects be matched to entrants based on the Student Design Awards 2012/13 theme of the project. The mentors will Website: www.thersa.org/sda help short-listed entrants develop their Email: design@rsa.org.uk projects and prepare for interview. Page 5/20

Workplace 2030 Page 1/2

How this brief will be judged 1 2 3 4 5 6 Social benefit 15% Research 20% Design thinking 20% Commercial awareness 10% Execution 15% Magic 20%
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5 4

Judging criteria There are six judging criteria that your entry will be measured against: 1 Social benefit How does your design benefit society? 2 Research Where did you go to research this issue? Whom did you speak to or interview? What questions did you ask? What did you learn? 3 Design thinking We want to know about your thought processes and insights. Your insights might be researchbased or intuitive, or a combination of both, but the judges want to see you relate the final concept clearly to these insights. What journey did you go through to get to the final result? 4 Commercial awareness Does your design make sense from a financial point of view? 5 Execution We are looking for a design that is pleasing and looks and feels wellresolved 6 Magic We are looking for a bit of magic a surprising or lateral design solution that delights Judging process Please see the Entry Pack for more information on the judging process, including key dates you should be aware of throughout Spring 2013. Background Will the office as we know it exist in 2030?

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This brief asks you to think about this question and a range of other questions about the future of work and the impact on the future of the workplace whether an office, a retail environment, a bank, a school, a factory or many others. We are interested in envisioning and conceptualizing the future of the You may want to consider the following workplace in design-oriented ways, questions: where social changes are as important as technological developments in shaping What are the overall trends that are the future of work. Think about how people affecting the world of work? What might we want or need from work RSA Projects in the future that we dont know now? Student Design Awards 2012/13 How does the workplace contribute to Website: www.thersa.org/sda the meaning of work? Email: design@rsa.org.uk What are the barriers to changing Page 6/20 working culture?

develop and react to their environment Think about the characteristics of and their condition when they are at the workforce of the future will work. Envisage a future workforce and people be more mobile, culturally and how and where they will work without geographically diverse, and/or more focussing on the technological limitations concerned with environmental impact? and details of today. What are the implications for companies and corporations if and when people The workplace hasnt fundamentally work in different ways? changed in the last century, but both industry and technology have. Significant You may also want to think about your developments in technology and own experience of work and why, how communications in recent years have and where you were the most productive facilitated not just flexible working from and excited about the task at hand. Your home but, increasingly, working whilst on response should be built on a strong the move. human-centred research and insights rather than assumptions and across Even with changes to how and where a range of users. Different people have people work, there remains a deepdifferent needs and requirements; your rooted need and desire in people solution might respond to a future need for work and the social value of the yet to be identified. With this in mind, workplace. Work is an important part of you are strongly advised to conduct good mental health, providing workers some empathic research to ensure your with constructive challenges and a designs are human-centred as well as sense of accomplishment whilst building fitting within the future contexts. confidence. The challenge is to look forward to the future of work and the Sponsor information workplace and what people will want The Royal Bank of Scotland is recognised from it in a decade, two decades, or even as a pioneer in providing choice to its a half-century. employees in the way they work. Their Choice Programme has evolved over a Today, the workplace is a key driver number of years to explore, develop and in providing businesses with the right deliver a flexible approach to how and environments for them to grow and where people work and their working develop. The people working in these environment. This brings benefits for businesses are fundamental in driving both the individual, in terms of work them forward and by providing them with life balance, and the business, through the right work settings, people can work effective use of property resources. This is more collaboratively and productively. the second year RBS has been involved Think about whether this will still be in the Student Design Awards and our true for future generations and how the aim is to encourage and support as many nature of work and the workplace might students as possible in their design will change to meet the needs and wants studies to prepare them for their careers of future generations. in the professional design environment.

Workplace 2030 Brief devised in collaboration with Russ Camplin, Design Manager, Property Portfolio Strategy and Tim Yendell, Head of The Choice Programme, Design and Moves at The Royal Bank of Scotland Group plc. Page 2/2

Schedule of Key Dates

Key Dates for submission of Entry Forms, Fees and work

Student Design Awards 2012/13

Deadline for Entry Form(s) and Fee(s) for all projects

Friday 22 March 2013

Please register by this date using our new online registration system, available from January 2013 at www.thersa.org/sda If registering by post, please ensure your Entry Form(s) and Fee(s) are postmarked by this date. Entry Form(s) and Fee(s) should be sent under separate cover not with your entry to: RSA Student Design Awards Registrations 8 John Adam Street LONDON WC2N 6EZ UK

Submission period for all project entries

Monday 11 February Friday 22 March 2013

Regardless if you register online or by post, you must send your entry in by post to Brooks Transport. Entries will be accepted at Brooks Transport Services Ltd on any weekday within the dates stated above between 09:00 17:00, excluding weekends and bank holidays. Entries arriving after 17:00 on Friday 22 March 2013 may not be accepted. Please remember that all entries should be sent or delivered to: Brooks Transport Services Ltd Unit 2/15 Second Avenue Bluebridge Industrial Estate Halstead ESSEX CO9 2SU UK All entry forms/fees should be sent or delivered to: RSA Student Design Awards Registrations 8 John Adam Street LONDON WC2N 6EZ UK

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RSA Projects Student Design Awards 2012/13 Website: www.thersa.org/sda Email: design@rsa.org.uk Page 4/20