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Environmental analysis Position Audit or Situation Analysis Corporate Appraisal GAP Analysis
quantifiable Goal- gives general sense of direction Objective- more specific and quantifiable Identify opps and threats Identify strength & weaknesses, resources etc Draw together strength weaknesses, opps and threats. Compare actual outcome with the given objectives
Stake holder analysis Set measures like profitability, time scale etc PEST is the BEST Scenario building Resource audit Value chain Product life cycle SWOT Analysis GAP Analysis
2.
Technique Scenario building Brain Storming Porters generic strategies choice Stakeholder analysis Risk Analysis Decision trees, probability technique Ranking modal Scoring technique Technique Critical success factors outsourcing Activity schedule Budgets Project management IT system developing methodologies
3.
Implementation & Control of Strategy Stage Description Resource planning Allocation of resources Operational plans Daily routine task
and
Functional Strategies
Controls
Designing the org to implement the strategy Departmentation Implement changes Force field analysis Unfreeze change- refreeze Negotiation HRM Personnel planning Production TQM Marketing Appraisal scheme Finance Segmentation Marketing Mix Review performance & amend Feed forward & Feedback performance indicator Balanced scorecard Compare with Budgets Disadvantages of RPM
Advantages of RPM
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Helps in identifying and managing risk Encourage creativity by tapping the ideas Forces decision making- to cope with changes Better control Enforce consistency at all levels Time Horizon Coordination b/w SBU Clarifies objectives Proper allocation of resources & responsibilities
Practical failure in adapting this formal process of planning Carried out mostly once in a year- ignoring day to day problems Reduce initiatives as once plan formally locked, no body thinks about new ideas Internal Politics-among different dept and managers. Exaggerates power- managers have inherent limits to control the behavior of the org
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