Eye Movement and Persuasion

Neurologists tell us that the eyes are the externalization of the brain. That is, the way one moves their eyes when accessing information can tell us a great deal about their learning and communication styles. These neurological patterns are set by the age of eight and reflect the internal sensory processing preferences (learning strategies), of the individual. These eye movements cross barriers of culture, gender, and language and are highly observable. Accordingly, you can learn to watch someones eye movements to reliably ensure that you are effectively communicating with and persuading them. You might use this to:

Detect a Judges VAK learning style and persuade them more effectively than your opponent; Get a read on how a jury is receiving your message; Improve communications with a colleague or spouse;

The eye chart below is an internationally recognized Neurological Eye Chart that lays out the movement patterns of eyes through visual, auditory, and kinesthetic (feeling) neural network patterns. Simply stated, visual people tend to look up (for a mental picture); auditory people tend to look to the side (towards the ears); and kinesthetic people tend to look down.

Learning How to Observe Eye Movements by Quizzing Someone Else or Having Someone Quiz You - Questions That Produce Mental Searching

The following 10 questions are designed to create searching (known as transderivational search), through the neural network. Use the eye chart below and record how your subject responds to your questions. Take up to one minute to respond to each question and record whether the dominant eye movement is Kinesthetic, Visual or Auditory.

1. Who are the two most important people in your life; List the characteristics that make them important to you. Kinesthetic___ Visual___ Auditory___ 2. Describe a difficult experience that has changed your way of looking at the world. Kinesthetic___ Visual___ Auditory___ 3. By the end of your career what would you like to say you have accomplished? Kinesthetic___ Visual___ Auditory___ 4. Name the characteristics of your most admired world leader (dead or alive.) Kinesthetic___ Visual___ Auditory___ 5. How do you typically handle a large task. Go through one successful example. Kinesthetic___ Visual ___ Auditory___ 6. In your last major purchase (home, car, etc.,) what steps did you go through to make the decision? Kinesthetic___ Visual___ Auditory___ 7. In your opinion how has Osama Bin Laden changed life in this country? Kinesthetic___ Visual___ Auditory___ 8. What guiding principles shape your decisions? Kinesthetic___ Visual___ Auditory___ 9. Outline the attributes of an excellent attorney. Kinesthetic___ Visual___ Auditory___ 10. When choosing a pet, what are the qualities you find most desirable? Kinesthetic___ Visual___ Auditory___ Total Results: Kinesthetic___ Visual____ Auditory____