Table of Contents

1. 2. Business Overview ....................................................................................... page 1 Market Overview................................................................................ page 1 2.1. 2.2. 2.3. 3. 4. Customer Information ........................................................................... page 1 Market Information ................................................................................. page 1 Industry Information .............................................................................. page 1

Objectives .......................................................................................... page 1 Strategy.............................................................................................. page 1 4.1. 4.2. 4.3. 4.4. 4.5. 4.6. 4.7. 4.8. 4.9. Services ................................................................................................... page 1 Pricing ...................................................................................................... page 2 Promotion ............................................................................................... page 2 Sales promotion...................................................................................... page 2 Advertising ............................................................................................... page 2 Public relations ....................................................................................... page 5 Direct Marketing .................................................................................... page 5 Integrated Marketing............................................................................... page 5 Online Marketing .................................................................................... page 6

5.

Action Plan ......................................................................................... page 6

1. Business Overview BlueReach is a reputable online marketing company that has been in operation for 2 years and is based out of Baton Rouge, Louisiana. Our expertise in web development/design, search engine optimization (SEO), and social media strategy has enabled us to offer our clients a premium service at an affordable price. We specialize in designing/developing dynamic websites and creating online marketing strategies for businesses that have not fulfilled their potential online. Our efficient use of content management systems and unique approach to developing allows us to provide increase cost savings to your business. Additionally, our research and use of modern applications enables us to launch your website to the top of search engine rankings and popularize your social media campaigns. This marketing plan has been designed to provide a business which produces an effective online marketing plan as well as a successful business. 2. Market Overview The online marketing industry has grown exponentially recently and continues to grow daily with the growth of the internet. 2.1 Customer Information 2.1.1 Who do you plan to target? 2.2 Market Information 2.2.1 Who are your potential clients? 2.2.2 Maybe mention you success in social media? 2.3 Industry Information 2.3.1 Competition 2.3.1.1 Closest Competitors 2.3.1.2 Are these businesses growing or shrinking? 2.3.1.3 How do they run their operations? 2.3.1.4 What are their strengths and weaknesses? 2.3.1.5 How do their products and services differ from ours? 2.3.1.6 In what ways are they the same? 2.3.1.7 What are their sales strategies? 2.3.1.8 Who are their target markets? 2.3.1.9 How do their prices compare to our? 3. Objectives 3.1 Main Objectives to accomplish within the next 5 years 4. Strategy 4.1 Services 4.1.1 SEO

4.1.2 4.1.3 4.1.4 4.1.5 4.1.6 4.1.7

Social Media Web Design & Development Email Marketing Online Advertising Consulting Training & Speaking

4.2 Pricing 4.2.1 Price list for services 4.2.1.1 Website - Starts at $3,000 - To maintain - $100 per hour 4.2.1.2 iPhone Apps - contract out 4.2.1.3 Social Media Marketing - To manage - $50 per hour - To consult - $100 per hour - Facebook or Twitter - $500 - LinkedIn - $400 - E-mail - $430 - Reputation Management - $400 4.2.1.4 Pay Per Click - BlueReach recommends $300 per month - BlueReach fee varies 4.2.1.5 Search Engine Optimization - $750 - $3000 per month for a minimum of 4 months - Set-Up Fee - $500-$1500 - Package 1 Monthly Fees 4 month minimum - $400-$600 - Package 2 6 month minimum - $650-$850 - Package 3 6 month minimum - $1000-$1500 - Package 4 6 month minimum - $2000-$2600 4.3 Promotion 4.3.1 Strategies for Educating and Informing Prospects 4.3.1.1 Writing Strategy Write articles for publications on a regular basis to build credibility and visibility. 4.3.1.2 Speaking Strategy Find speaking engagements for Sean and Trevor to attend and speak at to gain immediate credibility for their business. 4.3.1.3 Keep-In-Touch Strategy Call old clients and prospects on a regular basis to stay in front of them so they do not forget about you when they need your services. 4.3.2 Strategies for building relationships with existing clients and new prospects 4.3.2.1 Referral strategy 4.3.2.2 Networking Strategy 4.3.2.3 Direct Outreach Strategy - Phone Call/Direct Mail

4.4 Sales Promotion 4.4.1 Provide incentives for existing clients to refer business to us. Also offer complimentary SEO and Social Media rankings reports 4.5 Advertising 4.5.1 Radio 4.5.1.1 Ellen Pino with Clear Channel suggested that we start to advertise on WJBO. She believes that we would see growth from advertising on this station. This station has a lot of interview opportunity so when the station gets to know you; you are on their mind more often. She also suggested that we advertise on their website which gets 300K 400K views per month. She thinks that a six month contract is best and we will see the most growth after 2 months. - Advertise on WJBO-AM 15 times per week for a weekly total of $455 and a flight total of $13,650. - Advertise during traffic report on WYNK, WFMF, 96.1, WJBO, Hallelujah-AM, and 97.7 60 times per week for $520 per week. 15 on air mentions, 15 stream mentions, :15 on-air commercials, :15 stream commercials 4.5.2 WWL Talk Radio The weekly investment for online, on air, and sponsorship would be $2,450 for :30 second spots. My recommendation is to do 7 ads M-F 5am-9pm on WWL-AM as this would reach more business owners and marketing directors. A display ad trio on wwl.com for the online option which would receive 100,000 impressions. For the sponsorship option I would recommend the sponsoring during Tommy Tank which is a morning drive talk show. 4.5.3 Print Ads headline, visual, short text, and hard information; dont use the words quality and value because they are too generic 4.5.3.1 Business Report With more than 43,000 readers per issue, it is the second best editorial in the nation and is a necessary platform for us to advertise on. This publication is released every other Tuesday which ends up being 26 times per year. We should also advertise on their Daily AM Report and Daily PM Report as we are an online company. - After meeting with Leah Maynard, she suggested that we advertise eight times in the publication which would cost $1,847 per month for a page ad. - Meisie suggested sponsoring exclusive event opportunities (40 Under 40, Book of Lists, etc). This way, we get more free press. 4.5.3.2 City Business This publication is released every week and has a readership of 20,150 weekly. To advertise in the print publication 6-12 times with a page black and white ad is $1060; color is an additional $275. They also publish the full issue on their website where our ad would appear as well. Liz also suggested that we advertise in their Book of Lists which would be $1920 for a color ad. This would also guarantee

advertising for one year since they thank the advertisers for the Book of Lists in each issue. 4.5.4 Website 4.5.4.1 Business Report Daily AM and Daily PM To advertise in the AM Report, we would sign a 6 month contract at $2,335 per month. To advertise in the PM Report, we would sign a 6 month contract at $2200 per month. The online ads are in rotation which means that our ad would not appear every time the website was opened. 4.5.4.2 City Business daily email It is $480 to advertise in their daily e-mail which reaches 8,610 people daily. This ad would be in color and would link to our website. 4.5.5 Video Marketing 4.5.5.1 Loupe Theory: To produce one 3 minute promotional video it will cost BlueReach $1400. For a video with intensive graphic detail it will cost $1800. For a 30 second informational video, it would cost $500 for one and $1200 for 3. 4.5.5.2 Red Six The video can range anywhere from $3500-$7500. The studio cost is $500 for a half day where as a green screen is only $50. If you are not in the studio for a half day it is $675. Editing would probably be around $3500-$4500. 4.5.6 Television 4.5.6.1 WBRZ: see pricing sheet 4.5.7 Direct Mail 4.5.7.1 Tri Star Graphics: Different information on EACH postcard (variable data), print in 4-color process, can change photos per piece, or colored text per piece - either just on one side or on both sides. - Flat size: 11 x 8.5 - scores & folds to 5.5 x 8.5; 1000 qty.; color ink - $372 for 500 and $574 for 1,000 - To have them mail it - $160.40 + actual postage for 500 and $171.80 + actual postage for 1,000. 4.5.8 Events 4.5.8.1 Cocktail hour to promote new brand image establish credibility 4.6 Public Relations 4.6.1 Talk to trade groups 4.6.2 Get mentioned in a national publication 4.6.3 Have the local paper or magazines do a story on your business 4.6.4 Create a press release that includes the who, what, when, where, and why of BlueReach special events, etc. 4.6.5 Merchandise 4.6.6 Trade Shows Biz Tech Expo at the RiverCenter 4.7 Direct Marketing

4.7.1 4.7.2 4.7.3 4.7.4

Target Prospective Clients Research the Client Write a letter to get their attention, interest, and encourage a response. Follow-Up

4.8 Integrated Marketing that uses our website as the hub of our marketing. 4.8.1 Core Marketing Message that is communicated through all of our marketing materials and outreach vehicles. (message must be visible to your target market and must communicate your values and benefits) 4.8.2 Website (new prospects can discover you and current clients can visit for additional info. People get to your site both from offline promotional efforts and online promotions.) 4.8.3 Speaking and Writing that establish credibility and visibility and always lead people back to your website. 4.8.4 E-zine When people visit the website, encourage them to sign up for an ezine subscription. This will keep clients informed about what you are doing and the results you are producing as well as tips on online marketing. 4.8.5 Referrals and networking 4.9 Online Marketing 4.9.1 Banner Ads 4.9.2 E-mail Marketing 4.9.3 Paid Search Advertising 4.9.4 Organic SEO 4.9.5 Twitter 4.9.6 Facebook 4.9.7 LinkedIn 4.9.8 YouTube 4.9.9 Pinterest 5. Action Plan 5.1 Timeline of what you plan to do 5.1.1 Launch website March 31 5.1.2 Change logo and brand on business cards, etc. 5.1.3 Move to a new location 5.1.4 Etc.