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WWW.NAILSMAG.

COM OCTOBER 2011


AMY BECKER
TAKES THE
TOP SPOT
AFTER 15 YEARS
ON NAILS
TOP 25 LIST
Buy It in Pink
to Help End Breast Cancer
Nail Techs Dont
Let Nail Techs
cure
(preview the fall gel
color collections)
fall
FOR
THE
Retailing
TIPS
for
the Timid
na1011Cover.indd 2 8/24/11 12:19:33 PM
In Salon: May 1, 2011
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size matters
bobbing for baubles
winter
2011
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I like to arm myself with
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brooch the subject
USAs nail salon expert.
Since 1981. essie.com
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Winter 2011
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cocktail bling
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Holds one bottle each of 6 colors
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Item # P0532200 UPC Code: 884486065025
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the subject
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I like to arm myself with
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to nd a cure.
raise awareness
raise awareness.
Im speaking out to

USAs nail salon expert.
Since 1981. essie.com
For more information,
call 1.866.313.7845
Essie supports Living Beyond Breast
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WWW.NAILSMAG.COM OCTOBER 2011
AMYBECKER
TAKES THE
TOP SPOT
AFTER15YEARS
ONNAILS
TOP25LIST
Buy It in Pink
to Help End Breast Cancer
Nail Techs Dont
Let Nail Techs
cure
(preview the fall gel
color collections)
fall
FOR
THE
Retailing
TIPS for
the Timid
} {
in this issue
October 2011 Volume 29, No. 9
Features
138
The Cure for Fall
As the bright shine of summer fades into the earthy tones
of fall, perk up your customers with these new color gel
collections from your favorite manufacturers.
142
Retailing for the Timid
Retail can be intimidating if you think it makes you look like
a salesperson. Rather than thinking of retail as making the
sale, consider it a way of ofering your professional opinion.
148
Victory at Last: Becker Tops the Top 25
Competitors Ranking
Talk about bragging rights. Amy Becker has earned a spot on
NAILS Top 25 Competitors list more times than anyone else
in its history. And nally, for our 2010-2011 competition year,
shes snagged the top spot.
154
Buy It in Pink to Help End Breast Cancer
Every October businesses join in solidarity to ght breast
cancer. By purchasing these passionately pink items, you
too are joining in this solidarity as each company donates
to organizations that work every day to end breast cancer
and the struggles it can bring to women and families
around the world.
166
Nip It in the Cuticle
A good, sturdy pair of cuticle nippers is a standard piece of
equipment for every nail tech. They are a necessary tool to
help keep the cuticle and nail plate clean and well maintained.
page
142
page
138
page
114
Cover Look
Nails: Shelena Robinson, Crooked River, Ore.
Polish Shown: CND Shellac Black Pool and Zillionaire
Photographer: Vu Ong
Model: Jenna Chong, Body Parts Models
page
154
5
2
top
148
154
142
22 | NAILS MAGAZINE | OCTOBER 2011
138
page
148
166
na1011toc.indd 22 8/25/11 12:21:25 PM
HOLLYWOOD, CA Welcome to the entertainment capital of the world and the place the
talented and beautiful ock to get discovered! Striking a pose under the iconic Hollywood
sign is a must when Touring America, and be sure to pack your most glamorous attire
you never know who you could run into.
MODEL IS WEARING MY ADDRESS IS HOLLYWOOD
For more information, contact your local OPI distributor. Call 800.341.9999 2011 OPI Products Inc.
CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE
COLORS FROM LEFT TO RIGHT: Are We There Yet?, I Eat Mainely Lobster, My Address is Hollywood, Color to Diner For, Honk If You Love OPI, Road House Blues,
Suzi Takes the Wheel, French Quarter for Your Thoughts, Uh-Oh Roll Down the Window, A-taupe the Space Needle, Get in the Expresso Lane, I Brake for Manicures
na1011toc.indd 23 8/24/11 2:35:58 PM
24 | NAILS MAGAZINE | OCTOBER 2011
} {
in this issue
Technique 73
76
Demos
Step-by-steps from LCN and Angel Love
80
Signature Services
Step-by-steps for a Pumpkin Pedicure and
a Strawberries & Cream Spa Pedicure
84
Behind the Scenes
Find out how to do the nails that are on this
months cover.
86
A Vibrating Nail?
Learn how to use simple, small, and
inexpensive electronics to make a fun nail
art design that really shakes.
Style 89
94
Nail Art Studio
Step-by-steps on new nail art designs
96
The Jewelry Nailist: Fumic Sueyoshi
This New York City-based nail tech combines
jewelry, nail art, and creative energy to
produce stunning nail masterpieces.
100
Monster Mash
Inspired by this ghoulish time of year, ve nail
artists show of their fun designs and devilish
skills as a treat for you.
102
Boutique: Hair Feathers
Removable and easy to apply, feather hair
extensions give highlighted texture and per-
sonality to clients locks.
84
Business 105
108
Reader to Reader
Other than money, what would motivate you
to work harder at your current salon?
110
The Big Pitch
When you meet someone who is a potential
client, what do you say in a minute or less to
introduce yourself as a nail tech?
114
Nail Techs Dont Let Nail Techs
See what your colleagues think you
shouldnt let other nail techs do.
118
Salon Prole
Gloss Nail Spa was the rst business to
open in a newly developed Milwaukee
neighborhood.
Health 127
130
Under the Microscope: Brittle Nails
Sometimes called onychorrhexis or
onychoschizia, brittle nails peel, split,
and break easily.
132
Its a Sore Subject
Sometimes aches and pain seem like an
unavoidable byproduct of doing nails. One
nail tech disagrees.
134
Caring for Your Diabetic Client
Make your salon a safe haven for clients with
diabetes by learning a few simple steps of
added protection.
136
Secret Ingredient: Base and Top Coats
A closer look at what makes base coats and
top coats work.
28 On My Mind
30 On Your Mind
34 Nails File
68 Freebies & Giveaways
70 On The Road
In Every Issue
118
&ULL
HEALTH
BENEFITS
INCLUDED
NOW
HIRING
NAIL TECHS!
108
96
118
100
156 Ad Index
170 Reader Nail Art
174 Product Spotlight
184 Deal Sheet
198 My Other Life
na1011toc.indd 24 8/25/11 11:14:02 AM
YOUVE MET YOUR MATCH
GEL INNOVATIONS FROM ORLY COLOR EXPERTS
AVAILABLE AT PROFESSIONAL BEAUTY SUPPLY STORES AND SALONS. www.nailsmag.com//21168
800.275.1111 orlybeauty.com
For a manicure that lasts as long as
your pedicure, match ngers to toes
with one of ORLYs 32 Gel FX shades.
Matchy matchy.
na1011toc.indd 25 8/24/11 2:36:24 PM
Browse Halloween Nail Art Ideas.
Nail techs all over the globe are uploading photos of their Halloween-
themed nail art. Get free inspiration on our Nail Art Gallery.
http://nailartgallery.nailsmag.com/tags [Click on Halloween]
Aspire to be in the Top 25.
Amy Becker has earned a spot on NAILS Top 25 Competitors
list more times than anyone else. For our 2010-2011
competition year, shes snagged the top spot. Congratulations
to her and to the industrys entire top 25 nail competitors.
www.nailsmag.com/top25byyear
26 | NAILS MAGAZINE | OCTOBER 2011
View Show
Snapshots.
For the second year in a row brush-
on gel polish lines were the talk of
the nail world at beauty trade show
Cosmoprof North America. We
have a gallery of snapshots from
the show including these gels
and much more.
www.nailsmag.com/2011cosmoprof
mag.com
.com
Find everything youre looking for on www.nailsmag.com. Whether youre
researching, shopping, or designing, youll nd inspiration and answers at our website.
log on every day to
Help Fight
Breast Cancer.
October is breast cancer awareness month.
Find out what nail products are donating part
of their proceeds to this cause and get ideas
for nail art designs so you can raise awareness
among your clientele.
www.nailsmag.com/2011beatbreastcancer
and much more.
Watch a Tutorial of
NAILS Cover Look.
NAILStv features a step-by-step video of
this months cover nails, with our cover tech
showing exactly how she created this months
stylish Shellac look.
www.nailsmag.com/Oct2011CoverVideo
Nails by Nail Art Gallery member Oli123
5
2
top
NAIL
COMPETITORS
na1011webTOC.indd 26 8/24/11 3:34:11 PM
www.nailsmag.com/fifi/21110
na1011webTOC.indd 27 8/25/11 12:29:29 PM
28 | NAILS MAGAZINE | OCTOBER 2011
} {
Im getting kind of tired of all these consumer bloggers
online who are just infatuated with nail polish and post
endlessly about polish and doing their own nails. I mean,
sure, they probably help increase the awareness of nail care and
new products (mostly polish), but I think its time for those of us on
the professional side of the nail world to take back our place in the
pecking order.
Theyre even starting to inltrate my side of the nail world as well I
see as many bloggers taking meetings with manufacturers and hanging
out in the press room at trade shows as I do actual journalists.
As nail technicians, YOU have the inuence over your clients to
share the latest color trends and nail styles. Who knows better than
YOU about the differences in hybrid gels and what the right treatment
for peeling nails is. Dont cede your powerful professional inuence to
a bunch of polish junkies who are looking for free handouts of the latest
collections from manufacturers. OK, thats a little harsh. But seriously,
the professional side of our industry needs to stay at the forefront and
the DIY-ers need to take a small step back.
The bloggers are the new kids on the block and everyone is fascinated
with them. So how do you get your voice heard, you ask?
As an educated and licensed nail technician you can speak to clients
on a level that the polish enthusiasts cant. You know what services
to recommend. You know what nail shape and length looks best on
each of your clients. You know how the products work and why. You
know the latest colors, the coolest appliques, and the interesting new
techniques (because you read and go to shows and follow professional
bloggers). Ive got a couple ideas to help you reclaim your position as
the nail expert.
> Start your own blog.
> Use your web page and Facebook page as a place where you can
talk to your clients about whats hot.
> If youre a nail artist, create a prole on Nail Art Gallery
(nailartgallery.nailsmag.com) and share it with your clients.
> Get in touch with the consumer press and offer your expertise for
nail style stories.
> Put your own Hot Off the Presses book together with color
swatches, nail styles, and trends youre seeing from your fellow nail
techs or in your trade magazines. Heck, put stuff you nd on blogs
and in consumer magazines in there too, but present it to your
clients as you being their go-to source for all things nail-related.
If your clients are getting the information from you, they wont have
a reason to get it elsewhere. I dont think consumer bloggers are bad,
and I certainly dont think theyre bad for our industry. Ive just been
thinking that theyre taking the nail care spotlight from those who
rightly deserve it YOU.
Move Over,
Bloggers!
on my mind
October is Breast Cancer
Awareness month, and
you can find a number
of products supporting
the cause on page 154.
Give back while supporting
your industry.
Hannah.Lee@bobit.com
na1011omm.indd 28 8/24/11 3:33:39 PM
www.nailsmag.com/fifi/xxxxx
www.nailsmag.com/fifi/21285
na1011omm.indd 29 8/24/11 3:33:43 PM
30 | NAILS MAGAZINE | OCTOBER 2011
Publisher Cyndy Drummey
Cyndy.Drummey@bobit.com
Associate Publisher Michelle Mullen
Michelle.Mullen@bobit.com
Associate Publisher/Editor Hannah Lee
Hannah.Lee@bobit.com
Managing Editor Sree Roy
Sree.Roy@bobit.com
Features Editor Judy Lessin
Judy.Lessin@bobit.com
Senior Editor Tim Crowley
Tim.Crowley@bobit.com
Editorial Assistant Joanne Tucker
Joanne.Tucker@bobit.com
Contributing Writers
Michelle Pratt, Erin Snyder Dixon
Art Director Danielle Parisi
Danielle.Parisi@bobit.com
Associate Art Director Ajay Peckham
Ajay.Peckham@bobit.com
Graphic Artist Kimberly Pham
Kim.Pham@bobit.com
Production Manager Carla Benavidez
Carla.Benavidez@bobit.com
Western Sales Manager
Michelle Mullen, (310) 533-2465
Michelle.Mullen@bobit.com
Eastern Sales Manager
Mary Baughman, (562) 377-0465
Mary.Baughman@bobit.com
Marketing/eMedia Coordinator Myla Diaz
Myla.Diaz@bobit.com
Audience Marketing Manager
Katie Fillingame
For subscription inquiries:
(888) NAILS-44, bobitpubs@halldata.com
Send business and editorial correspondence to:
3520 Challenger St., Torrance, CA 90503
(310) 533-2400
(310) 533-2507 Fax
www.nailsmag.com
Chairman Edward J. Bobit
CEO/President Ty F. Bobit
Chief Financial Of cer Richard E. Johnson
A BOBIT BUSINESS MEDIA PUBLICATION
Log on to www.nailsmag.com to answer
this months question and check back here
to see what other nail techs have to say.
} {
on your mind
Editors Note: You can nd complete
industry statistics at www.nailsmag.
com/market-research. We have the
last six years worth in ipbook format
or PDF if youd like to download the
information. Youll nd everything
from size of the industry to nail tech
demographics to stats on income and
buying habits of nail techs. >>>
LOOKING FOR STATS I just love
NAILS Magazine. Thank you for a great
publication. I am in the process of writing
a business plan for a new company I am
founding and I was wondering if you
are aware of any fabulous nail industry
statistics that I could include in my plan?
Heather Hill
Frenchies Nail Salon, Littleton, Colo.
WHAT DO YOU BARTER?
Editors Note: Our very own FingerNailFixer
blogger Holly Schippers posted a blog about
bartering services after bartering a set of
Shellac toenails with a hairdresser for a hair
treatment. And we asked our 60,000 Facebook
fans (www.facebook.com/nailsmag) what
kind of things theyve ever bartered. Heres
what they had to say:
Kandice Astamendi:
I have a personal trainer who I barter with.
Tera Uphaus:
I barter mani/pedis for facials once a month! Soooo worth it!
Hilary Knight OKonski:
Barter is my middle name. Im getting a logo done now for barter!
Michele Ann Galbo:
I have bartered for personal training, laser hair removal, massage, and hair services. I
just love to barter!
Sandi Tomlinson:
One time I bought a car and traded manis and pedis to pay it of. It took one year but
it was so worth it. And the customer loved it. She didnt pay for any salon services for a
whole year.
Bri McCloud:
I trade services with my friends for various things. Ive bought videos, makeup, gifts for
showers, all through barter. Why trade cash when that person is just going to give it back
to you for her service?
Patricia Knox Mullins:
Yes, I love to barter! I have bartered for clothes, tax preps, and many other things! Its
a great way to work!
Melissa Messmer-Golia:
I trade nails for my funky colored hair and cuts! I also traded nails for dog-sitting this
summer.
na1011oym.indd 30 8/24/11 3:36:00 PM
SCAN. WATCH. LEARN.
cnd.com
SAY
GOOD-BYE

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na1011oym.indd 31 8/24/11 10:39:23 AM
32 | NAILS MAGAZINE | OCTOBER 2011
Editors Note: If you arent already
signed up on our Nail Art Gallery
(nailartgallery.nailsmag.com), what are
you waiting for? With more than 7,000
artist proles and more than 40,000
How can I get ahold of T4 Spa?
I would love to order some of
their stretched canvas murals.
Nancy Carroll
Via e-mail
Editors Note: You can reach
T4 Spa Concepts and Designs
at (866) 556-2372 or www.
t4spa.com. We recommend
using the Dealer Locator on
the site to nd a dealer in your
area. You can also try Alfalfa
Nail Supply, which offers the
same canvas murals, at www.
buynailsdirect.com.
Im a busy Albany Technical
College student, but I have
a passion, studying in the
daytime and doing nails
by night! Every chance I
get, I take the opportunity
to read NAILS Magazine.
It always helps me to
increase my skills and
knowledge. Whether I am on the public transit or at
school Im reading NAILS, loving every minute of it!
Sharmegan Kearson
Tru Expressions Salon & Boutique
Albany, Ga.
Do you have a picture of yourself reading NAILS? Send a pic to Hannah.
Lee@bobit.com and make sure to include your name, salon name, city,
state, and a brief synopsis.
Online-based printing
service (like vistaprint.com)
A local professional printer
My own at-home or
at-work printer
Other
I dont have business cards
56.5%
17.7%
10.9%
2.7%
12.2%
Where do you get your business
cards printed?
Where in the world
is NAILS Magazine?
I
C
a
d
W
is
WEB POLL
IN SEARCH OF CAREER HANDBOOK
I absolutely adore NAILS Magazine and
look forward to it every month. I want
to order the 2011 Career Handbook. Is
there a fee for this?
Brittany Noel Henderson
Rock Hill, S.C.
Editors Note: Thanks Brittany. The
NAILS Career Handbook is a great
tool for graduating students and new
nail techs. You can nd it online at
www.nailsmag.com/career-handbook
or you can order the magazine from
Myla.Diaz@bobit.com.
NAIL ART LOVE I love Nail Art Gallery!
I couldnt live without it. I check for new
photos every day. Thanks for providing
such a nice space to share.
Kjersta Lunde
Via e-mail
Psssst
Send your comments to Hannah.Lee@bobit.com or send us a letter via
snail-mail to Hannah Lee, 3520 Challenger St., Torrance, CA 90503.
(NAILS Magazine reserves the right to edit letters for space and clarity.
Please include your name, address, phone number, and e-mail address.)
Log on to www.nailsmag.com to answer this
months question and check back here to see
what other nail techs have to say.
} {
on your mind
Where can
I purchase
Dashing Diva
French Wraps?
Im in the United Kingdom.
Elizabeth Steen
Via e-mail
Editors Note: The U.K. dis-
tributor of Dashing Diva prod-
ucts is Beau Monde/Dashing
Diva U.K. You can reach them
at www.dashingdivauk.com or
44 (0) 1332 541299.
WHERE
CAN I FIND?
nail art photos, its any nail techs best
friend for inspiration and sharing. You
can set up your own prole for free,
create a prole, and start sharing your
nail art right away. Enjoy!
na1011oym.indd 32 8/24/11 3:36:15 PM
SAY HELLO
TO CND SHELLAC.
Now in 30 gorgeous shades. Layer them to create dozens more!
SCAN. WATCH. LEARN.
cnd.com

2
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1

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,

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On Like Polish
Wears Like Gel
Off In Minutes
(Really!)
UV
3
Technology
patent pending
na1011oym.indd 33 8/24/11 10:39:36 AM
34 | NAILS MAGAZINE | OCTOBER 2011
When she painted this years winning self-portrait, Tulsa,
Okla.-based Jing Wilson was still a student at Jenks
Beauty College. Now a new tech at Ihlof Salon and
Day Spa, Wilson took three hours to paint her entry to
NAILS 2011 Self-Portrait Contest. Although shes new
to nails, she boasts a ne arts degree from Chengdu
School of Culture and Arts in her native China. This
type of miniature work takes a lot of concentration
and pushing yourself, she says. My parents always
pushed me to rene my art. They always expected
the best from me.
Congratulations to Wilson and thanks to
everyone who entered.
Praise for the Self-Portrait
Contest Winner
} {
nails fle
1st place
2nd place
3rd place
4th place
Its artwork like this
that earned this
years Self-Portrait
winner, Jing Wilson,
a degree in ne arts.
Salon Iris Picks
a Partner
Salon Iris salon software is
partnering directly with Dell to
offer customized hardware and
computer packages. Salon Iris has
worked closely with Dell to test and
offer hardware packages that are
designed especially for all of the
various sizes of salons. We want
to make it easy for you to get your
salon up and running or to convert
to a new automated solution, says
Christianna Jackson, vice president
of DaySmart Software Inc., makers
of Salon Iris software.
For more information, visit
www.saloniris.com/dell.aspx.
Duri Cosmetics has a free
nail color and treatment
app for Android and iPhone
mobile devices. Fans can
conveniently browse on their
mobile devices and try on any
Duri nail shade virtually.
>>>
JING WILSON
Tulsa, Okla.
KAMBER GRAHAM
Caddo Kiowa
Technology Center,
Fort Cobb, Okla.
JESSICA AUBIN
International
Beauty School,
Martinsburg, W.Va.
TANYA ROSS
UC Nails & Tanning,
Fayetteville, N.C.
na1011genNF.indd 34 8/24/11 10:43:04 AM
Find us on:
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A warm shade of pink that creates
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nail lacquer. Finish with Top Coat for
high-gloss shine!
na1011genNF.indd 35 8/24/11 10:43:11 AM
36 | NAILS MAGAZINE | OCTOBER 2011
Before she was a nail tech, Ena Rodriguez was a tarot-reading gypsy at
Universal Studios Orlando. Thats where she rst came across the art of
henna tattooing. I was curious so I decided to nd out more about it,
says Rodriguez. In the process I absolutely fell in love with henna (or
mehndi as its also known), its meaning, beauty, and art. All her work is
freehand, which means she doesnt use stencils.
Now a new nail tech working at Orlandos Kokopellis Salon and Spa,
shes nding out that nails and henna are remarkably complementary
services. Henna is used for celebrations and positive things
landmarks in peoples lives, like birthdays and weddings, she says. I
absolutely love the one-on-one relationship with my customer and
the opportunity to create a unique piece of art on someones skin knowing that
person is going to wear it. Through henna I have encountered wonderful and amazing
people as well as their cultures.
Now that Im a nail tech, I am able to ofer a complete package to my brides that
includes hand and foot services along with henna. Its also a natural t during the
summer when sandals beg to be worn. My goal, as my tag line reads, is Beauty at your
hands and feet.
Nails and Henna Go Hand in Hand
Be
Un
he
sa
m
f
the oppor
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>>>
A Postcard from the Smokies
Virtually doubling in size from the previous year, the fourth annual
Nail Tech Networking Event of the Smokies, held on June 26-27 at the
River Terrace Resort in Gatlinburg, Tenn., saw 150 attendees enjoy the 23 nail
booths and 50+ educators who demonstrated cutting edge techniques, with
many debuting new nail products. Making an appearance for the rst time
were Light Elegances Jim McConnell, as well as Haken Professionals Scott
Haken and Atwood Industries Bruce Atwood.
Attendees also welcomed competition judge Carla Collier and cover artist
Rachel Mouritsen of INM, while Masterworks Amy Becker joined in for the
fourth time. She amazed the crowd with her elaborate booth set up, complete with
chandelier and intricate colored gel designs, while Carla and Rachel did incredible,
cover-worthy nails on some lucky people, says event organizer Jill Wright. Nail
techs were thrilled by the surprise visit from OPIs John Hauk, who ventured down
to the Smoky Mountains to see what the event was all about, plus get a little R&R.
Guest speaker Janet McCormick gave a talk about medical pedicures and their
place in the salon and held a class on that subject the following day.
Next year, the event will be held in the downtown Gatlinburg Convention Center
on June 24-25. Watch for details on Facebook at Nail Tech Networking Event of
the Smokies and at www.nailtechevent.com.
1
3
4
2
1. Amy Becker (left) and Kira Frazier set up the Masterworks by
Amy Becker booth. 2. Smokies event organizer Jill Wright (right)
poses with Sangeeta, who came all the way from India to attend.
3. This years turnout led to plans to make the event even bigger
next year. 4. The Young Nails booth was manned by Adrienne
Schodtler, Regan Brodt-Richardson, and Teresa Carter.
na1011genNF.indd 36 8/24/11 10:43:14 AM
For a limited time only, Cuccio Naturals

best-selling non-oily 8 oz.


Butter Blends are now available in a try me travel-friendly 1.5 oz. size. If you
havent tried it, now is the time to experience what has made Cuccio Natural
Butter Blends the beauty professionals top choice for ultimate skin hydration.
cuccio.com
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Available through BSG sales consultants or CosmoProf stores.
Not all products available in all areas. US pricing only.
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or 1-800-544-9227 (BSG West).
1ry t/e t., o:. Batter Baby u/t/ B/g Batter Beneft!
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Fits easily into your purse for
on-the-go instant hydration!
www.nailsmag.com/fifi/21102
na1011genNF.indd 37 8/25/11 5:36:59 PM
38 | NAILS MAGAZINE | OCTOBER 2011
No Lift Nails Cuticle Oil brings
together three of natures
richest ingredients: Avocado,Oil,
Almond Oil and Vitamin E.
The result is a superb natural oil
that conditions nails and softens
skin with a single drop.
Our unique formula wont
promote lifting. After all, its
from No Lift Nails, the industry
leader for three decades.
Available in 1/8 oz, 1 oz and 4 oz
size, No Lift is a naturally rich
cuticle oil for your customers
and a rich source of
profits for you.
www.nailsmag.com/fifi/21249
Left to right are Sarah Flood, Virgin Clubhouse
supervisor (Heathrow); Larry Byrne, Virgin Clubhouse
host; Kelly Clarke, Clubhouse supervisor (Gatwick),
and Kay Pennington, Sweet Squared sales emissary.
Virgin Atlantic named CNDs Shellac shade Wildre the ofcial nail
color for its ight attendants. Siren-red Wildre Shellac coordinates
perfectly with their uniforms and promises two-week, round-trip wear
with no chipping, smudging, or dulling. And Shellac is not just for the
ight crew Virgin also now offers free manicures in its Clubhouse
lounges to rst- and business-class passengers. It has added
Shellac to its service menu as an upgrade option in its Clubhouse
at Heathrow and Gatwick. The service includes a take-away pack
with Solar Oil, one package of Shellac remover wraps, and a bottle
of acetone, along with consumer marketing materials.
Shellac was the number-one requested paid service in the
London Virgin Atlantic Business lounge less than two months
after being launched on May 1. As a bonus, the ight attendants all say that
they have had amazing compliments on their nails and are all really happy to
be wearing Shellac.
Shellac Is Flying High
Starry, Starry Night
NAILS received several versions of Van Goghs iconic painting when we called
for entries to our annual Mini Masterpiece contest. Do you have a favorite? for entries to our annual Mini M
You can see past mini-masterpieces at
www.nailsmag.com/minimaster.
Samantha Hart
Barbourville, Ky.
Stephanie Schoolcraft
Montgomery, W.Va.
Angela Pirowski
Prattsburgh, N.Y.
Jamie Valentine-Hess
Greencastle, Pa.
.com
na1011genNF.indd 38 8/24/11 10:43:28 AM
www.nailsmag.com/fifi/21285
na1011genNF.indd 39 8/24/11 10:43:35 AM
40 | NAILS MAGAZINE | OCTOBER 2011
www.nailsmag.com/fifi/21232
In June, celebrity nail stylist Zoe
Vokis Minxed Miley Cyrus for the
Australian leg of her Gypsy Heart
tour. Miley wanted something really
special and unique for her ngers
and toes and had already asked if I
could provide Minx, says Sydney-
based Vokis. Miley chose a variety
of patterns, including Skull and
Crossbones, Minx Lusion Fishnet,
and the Metallic Union Jack, but
I also used a layering technique
combining Yellow Chrome with Minx
Snake Skin to create a completely
unique accent. The end result was a
wild and funky look that Miley loved,
saying it totally rocked!
Life After Hannah
Includes Minx
Network in the
Northwest
Education in the Northwest can
be hard to come by and to solve
this problem ve years ago a
group of nail techs got together
to sponsor an educational
networking event. Since then the event
has grown into the four-day, one-of-a-kind
Northwest Nailtechs Networking Retreat.
Set for October 14-17, this years event is
jam-packed with education, seminars, and
lots of fun at a beautiful waterfront retreat
center outside Seattle.
The fee of $439 includes:
> Lodging and all meals
> Transportation from the airport to the
retreat center
> Tradeshow
> Demo classes and four- to six-hour hands-
on workshops
> Seminars including marketing and busi-
ness improvement
> Entry to all competitions, which result in
cash prizes
> Raf e tickets for prizes valued up to $350
> Goodie bag of free products and information
For more information, go to www.nwnailtechs.com
or e-mail info@nwnailtechs.com.
ent
-a-kind
na1011genNF.indd 40 8/24/11 10:46:06 AM
VS_sept_octinsert.indd 1 8/26/11 2:34:37 PM
www.chinaglaze.com
www.chinaglaze.com
China Glaze wishes you a holiday season
lled with glittering, shimmering,
ravishing colour.
VS_sept_octinsert.indd 2 8/25/11 3:59:33 PM
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VS_sept_octinsert.indd 3 8/25/11 3:59:34 PM
www.chinaglaze.com 2
Includes:
Twinkle Lights, Champagne Bubbles, Holly-Day, Glittering Garland, Velvet Bow, Winter Berry,
Ring in the Red, Poinsettia, Blue Years Eve, Tinsel Town, Icicle and Snow Globe

Item# 81047
Let it Snow
12 Piece Counter Display
VS_sept_octinsert.indd 4 8/25/11 3:59:36 PM
www.chinaglaze.com ww www.chin 3
Includes 3 of each:
Row 1 (left to right)
Twinkle Lights, Champagne Bubbles,
Holly-Day, Glittering Garland
Row 2 (left to right)
Velvet Bow, Winter Berry,
Ring in the Red, Poinsettia
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Blue Years Eve, Tinsel Town,
Icicle, Snow Globe

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Let it Snow
36 Piece Rack
VS_sept_octinsert.indd 5 8/25/11 3:59:36 PM
www.chinaglaze.com 4
BELLE OF THE BALL
Gift set includes:
Champagne Bubbles, Tinsel Town
and a Festive Ornament
Item# 81035
Dazzle with
a decorative touch
Festive Ornament
VS_sept_octinsert.indd 6 8/25/11 3:59:37 PM
www.chinaglaze.com 5
SEASONAL SPARKLES
Gift set includes:
Poinsettia, Holly-Day and a
NEW Limited Edition Holiday Glitter Polish
Item# 81038
Holiday shine!
Limited Edition:
Twinkle Lights
VS_sept_octinsert.indd 7 8/25/11 3:59:37 PM
www.chinaglaze.com 6
MEET ME UNDER THE MISTLETOE
Gift set includes:
Ring in the Red, Velvet Bow,
Glittering Garland and Lip Lacquer
Item# 81042
Kiss of colour!
Lip Lacquer
10 mL .34 oz
VS_sept_octinsert.indd 8 8/25/11 3:59:38 PM
www.chinaglaze.com 7
Everyone
loves adorable minis
SANTAS LITTLE HELPERS
Gift set includes:
9.6 mL .325 oz minis
Ring in the Red, Holly-Day, Twinkle Lights, Velvet Bow
Item# 81045
VS_sept_octinsert.indd 9 8/25/11 3:59:38 PM
www.chinaglaze.com 8
LET IT SNOW
Gift set includes:
Blue Years Eve, Snow Globe
and a Mini Snow Globe
Item# 81039
All a urry!
Mini Snow Globe
VS_sept_octinsert.indd 10 8/25/11 3:59:39 PM
www.chinaglaze.com 9
HOLIDAY SPIRITS
Gift set includes:
Icicle, Champagne Bubbles, Glittering Garland
and a Pewter Bottle Stopper
Item# 81040
Dont stop the fun
Pewter Bottle Stopper
VS_sept_octinsert.indd 11 8/25/11 3:59:39 PM
www.chinaglaze.com 10
BERRY SWEET
Gift set includes:
Velvet Bow, Ring in the Red
and a Holiday Berry Moisturizing Lotion
Item# 81037
Delightfully festive!
Limited Edition:
Holiday Berry
Moisturizing Lotion
VS_sept_octinsert.indd 12 8/25/11 3:59:40 PM
www.chinaglaze.com 11
BABY ITS COLD OUTSIDE
Gift set includes:
Icicle, Blue Years Eve, Poinsettia
and Fingerless Gloves
Item# 81041
Keep cozy...
while aunting a fabulous mani
Fingerless Gloves
VS_sept_octinsert.indd 13 8/25/11 3:59:40 PM
www.chinaglaze.com 12
DECK THE HALLS
Gift set includes:
Glittering Garland, Champagne Bubbles
and a Limited Edition Cuticle Oil
Item# 28931
Fa la la la la....
La la la la!
Limited Edition:
Holiday Berry
Cuticle Oil
VS_sept_octinsert.indd 14 8/25/11 3:59:41 PM
www.chinaglaze.com 13
WINTER ICE
Gift set includes:
Blue Years Eve, Tinsel Town, Icicle, Snow Globe
and a Snowake Charm Necklace
Item# 81043
Winter Ice
and everything nice!
Snowake
Charm Necklace
VS_sept_octinsert.indd 15 8/25/11 3:59:42 PM
www.chinaglaze.com 14
HOLLY BEAR-Y
Gift set includes:
Holly-Day, Winter Berry
and your very own Holly Bear
Item# 81036
Your new B.F.F.
(Bear Friend Forever)!
Holly Bear
VS_sept_octinsert.indd 16 8/25/11 3:59:42 PM
www.chinaglaze.com 15
CARRY ME AWAY FOR THE HOLIDAYS
Gift set includes:
Tinsel Town, Poinsettia, Velvet Bow, Icicle
and a Manicure Carrying Case with Nail File
Item# 28930
Arrive in style
Manicure
Carrying Case
and Nail File
VS_sept_octinsert.indd 17 8/25/11 3:59:43 PM
www.chinaglaze.com
Salon Gift Giving
Complimentary gift bags
make it the perfect client
holiday favor.
24 gift bags included
with each display
www.chinaglaze.com 16
LIL STUFFERS
Mini Holiday Berry Cuticle Oil
Item# 81046
Perfect for everyone
on your list!
24 Piece Display
VS_sept_octinsert.indd 18 8/25/11 3:59:44 PM
www.chinaglaze.com
VS_sept_octinsert.indd 19 8/25/11 3:59:44 PM
www.chinaglaze.com
American International Industries, Los Angeles, CA 90040.
China Glaze Nail Care Cosmetics and the CG logo are Registered Trademarks of AII Printed in USA 14-7137 2011 International $2.00
VS_sept_octinsert.indd 20 8/25/11 3:59:45 PM
www.nailsmag.com/fifi/21119
na1011genNF.indd 61 8/25/11 5:05:09 PM
62 | NAILS MAGAZINE | OCTOBER 2011
SHOW
coverage
For the second year in a row brush-on gel polish lines were
the talk of the nail world at Cosmoprof North America.
The game-changing nail category has steadily helped to
reinvigorate the nail industry over the last year since its
initial introduction. In addition, we saw some cool new nail
art applications and advances in the pedicure chair world.
Cosmoprof North America, held July 31-August 2 at
the Mandalay Bay in Las Vegas, brought more than 760
exhibitors to almost 25,000 attendees that included
importers, distributors, manufacturers, and global beauty
leaders. The show, which is a diferent format than your usual
cash-and-carry beauty show, ofers a unique opportunity for
distributors and manufacturers to connect, see new product
lines, and conduct meaningful business meetings. This year,
a new aspect to help everyone stay connected during the
show was added by using Foursquare. Prior to and during
the event, attendees and exhibitors shared where they were
on the show oor and took
advantage of show specials
that were only available to
users by checking in on their
phones or hand-held devices.
Next years show will be held
July 22-24 at Mandalay Bay
Convention Center in Las Vegas.
NAILS associate publisher Michelle Mullen
got a chance to try out Orlys new GelFX gel
polish from Sarah Andersen.
New and Old Friends
Come Together at
Cosmoprof in Las Vegas
ors shared where they were
Star Nail received a Partners in Progress
award from Sally Beauty at the distributors
annual breakfast. From left to right are Sue
Davidson, Sally Beauty group vice president
of merchandising; Tony Cuccio, CEO of Star
Nail; Elaine Watson, Star Nail vice president of
marketing and sales and director of education;
Christina Jahn, Star Nail director of marketing;
and Linda Voracek, Sally Beauty senior director
of nail products.
In addition
to all of
his regular
products,
Noubar
Abrahamian
showcased
Katie
Cazorlas The
Painted Nail
line of polish
and hand
treatments.
>>>
COSMOPROF LAS VEGAS
} {
nails fle
Rocio Jimenez at Republic Nail showed
NAILS sales manager Mary Baughman the
companys line of glow-in-the-dark polish and
acrylic, which were a big hit at the show.
NAILS
senior
editor Tim
Crowley got
a chance
to discuss
polish
trends
and music
with
Zoyas
own Zoya
Reyzis.
In a special partnership, Super
Relax Zero-Gravity chairs are
now available with Gulfstreams
pedicure spas. Gulfstream is
also ofering these unique room
dividers and backdrops for
salon purchase.
NSIs Staci Noble and Rick Slack
have a few new products up
their sleeves. Keep your eyes
open for new things from the
enhancement company.
Dashing Divas Nancy Waspi, Pattie Yankee,
and Anna Lee showed us the companys new
DesignFX nail application.
Yvette Holt (right) demonstrates LeChats
Perfect Match gel polish.
na1011show.indd 62 8/24/11 10:25:30 AM
NEW NEW
DS TEMPTATION & DS BOLD
NEW
CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE Nail Lacquers feature OPIs exclusive ProWide Brush (Patent pending). Call 800.341.9999 2011 OPI Products Inc.
CONFIDENT ELEGANCE. SEDUCTIVE GLAMOUR.
Style for Fall 2011 is all about dazzling color.
New DS temptation and DS bold from Designer Series by OPI complement this falls fashion
season brilliantly with the seductive glamour of the Designer Series diamond-dust formulation.
DS extravagance DS glow DS reserve DS opulence DS reection DS classic DS mystery top coat DS temptation
SHOWN
DS magic DS radiance DS bold
SHOWN
na1011show.indd 63 8/24/11 10:25:50 AM
64 | NAILS MAGAZINE | OCTOBER 2011
SHOW
coverage
COSMOPROF LAS VEGAS
} {
nails fle
Continuums Joe Galati holds a slab of high-
grade terreon, an extra strong material that
the basins of the Maestro spa are made of.
Grahams Dan Hnilicka shows us the
companys new HandsDown Nail Wraps that
can be used to efortlessly remove gel polish.
Vicki Heller, Ellen Ambrecht, and Dee Nguyen
are excited about Entity One Color Couture.
Kupas uPower has new plastic slipcovers
available to help keep dust from getting
into the machine.
Barbicides Alan Murphy, Leslie Roste,
and Kevin Schuele are dedicated to salon
sanitation and cleanliness.
Emmett and Beth Hickey look on as a Marilyn
Monroe lookalike sings Happy Birthday to
Hand & Nail Harmonys Danny Haile.
Jessicas own Jessica Vartoughian is happy to
showcase her gel polish line, Geleration.
Orly founder Jef Pink was on hand to meet
with distributors about Orly and SpaRituals
ever-expanding lines of natural nail care.
Lisa and Greg Minuto discussed the benets
of using Prolanas natural nail treatments and
nail color.
Luan Nguyen, Andy Nguyen, Kathy Phan, Dat
Ton, and Hien Ton were busy at the Alfalfa
booth showcasing the companys GelArt line.
EOH Industries Emmett and Beth Hickey
host the annual Hickey Poker Showdown, a
charity poker tournament.
ca
This was the rst year Young Nails
had a booth at Cosmoprof. Ramon
Hernandez,Tom Huynh, Greg Salo,
and Tracey Reierson were quite happy
with the outcome of their meetings.
>>>
na1011show.indd 64 8/24/11 10:27:06 AM
Brush.
Wear.
Soak.
Repeat.
2011 Entity Beauty Inc.
entitybeauty.com
Model is wearing
Walk The Runway.


Entity One
Color Couture.
Forget everything
you know about
manicures and
take your art
to the next level.
Weve combined
the long-lasting,
high-gloss durability
of gel with the ease
and versatility
of enamel.
No smudging,
no chipping,
and no dry time.
Its everything you
love about color.
Only better.
www.nailsmag.com/fifi/21131
na1011show.indd 65 8/24/11 10:27:22 AM
66 | NAILS MAGAZINE | OCTOBER 2011
NAILS Hannah Lee, Dashing Divas
Pattie Yankee, salon owners Maisie
Dunbar and Katie Cazorla
NAILS Hannah Lee mans the bar.
NAILS Mary Baughman with
Nubars Noubar Abrahamian,
and Khatchig Arakelyan
Star Nails Arica Carpenter
and NAILS Tim Crowley
Vicki Peters and Medicools Steve Wallace
SHOW
coverage
COSMOPROF LAS VEGAS
} {
nails fle
NAILS hosted a happy hour during Cosmoprof on Monday, August
1, attended by a number of professional nail care manufacturers,
educators, and other noted guests in the industry. It was a great time
to relax after the show, enjoy some cocktails and snacks, and mingle
with others who normally dont have a chance to get together.
Happy Hour, Happy
Manufacturers, Happy NAILS
Star Na r Na
and NA nd NA
Wallace
European Touchs Sheila
Newkirk and Dawn
Holz with NAILS Mary
Baughman (center)
Prolanas Lisa Minuto and Donna Louis
with LeChats Patti DiMarbieux
Star Nails Tony
Cuccio, NAILS
Cyndy Drummey,
Sweet Squareds
Samantha
Sweet, and
Backscratchers
Michael Megna
na1011show.indd 66 8/24/11 10:30:51 AM
OCTOBER 2011 | NAILS MAGAZINE | 67
Kupas Sarah Smith and Robert Authur
Spilos Sally Ferguson and Susan Lewis
Belavas Vladimir and Natalie Zolotnik
with Famous Names Linda Nordstrom
The Painted Nails Katie Cazorla, Young
Nails Greg Salo, and Dashing Divas
Pattie Yankee
NSIs Rick Slack and NAILS
Cyndy Drummey
Kupas Richard Hurter
NSIs Christel De Cock, Staci Noble,
and Isabel Fisher
iNails Robert Powell and guest with
NAILS Michelle Mullen S
N
C
RED PRs Julia
Labaton, NAILS
Cyndy Drummey,
and CNDs
Herman Paez
Sweet Squareds Samantha Sweet
and Sam Sweet with salon owner
Masie Dunbar (center)
na1011show.indd 67 8/24/11 10:31:21 AM
68 | NAILS MAGAZINE | OCTOBER 2011
Get the Top
Deals of the
Week
NAILS Top Deals
e-newsletter arrives
in your inbox every
Friday with terric ofers on a whole variety
of products. Be on the alert for special pricing, exclusive
discounts, and free bonuses. If youre not already receiving
Top Deals, go to www.nailsmag.com/enews/signup.
Go to www.nailsmag.com/freebies
to nd web-exclusive giveaways.
freebies
giveaways!
{
a
n
d
}
.com
Receive a
Free DVD
from Cuccio
Natural
Double your spa service
business with an
informative, educational
DVD from Cuccio Natural.
The Spa Techniques &
Treatments DVD helps nail
techs keep up with the latest
techniques and services, introduces
the three levels of services of manicures
and pedicures, and includes business-building tips
from Tony Cuccio. To receive your DVD, e-mail info@cuccio.com
with free DVD in the subject line.
Dashing Diva Introduces
Metallic Crackle Nails
Crackle nails are the latest addition to the Dashing
Diva Metallic Nails collection. Four readers can
win a pack of Metallic Crackle Nails (in Purrrfectly
Pink, Call of the Wild, Heavy Metal, or Animal
Instincts) and a bottle of Tailor Bond, a thick, exible
adhesive used for application. The four bold designs
allow nail technicians to provide clients with an
edgy alternative look and new fashion-forward
manicure service option. Technicians will enjoy
the fast application and simple soak-of removal, while clients will
experience a light, comfortable wear with some ash that lasts for
up to one week.
Congratulations to
Augusts Winners
Six readers received a Footlogix Pediceuticals Salon Starter Kit and 25
readers received a bottle of Crazed Expression Crackle Nail Polish.
To enter to win, go to
www.nailsmag.com/freebies by October 31.
The Nail
Superstores SuperSonic3
Professional Is Powerful, Quiet
Be the lucky recipient of a SuperSonic3 Electric Nail File Machine
from The Nail Superstore. Designed for professional nail
technicians, this high-speed electric nail le makes easy work of
ling, shaping, and shortening nails. Features include a forward/
reverse switch, a lightweight, vibration-free hand piece with an
easy-to-use twist/lock chuck that allows nail technicians to change
bit heads quickly, and variable speed control up to 25,000 RPMs.
Speed can be controlled manually or with the included foot pedal.
G
D
W
e
i
Friday with terric ofer
na1011freebies.indd 68 8/24/11 10:48:19 AM
Extraordinary style deserves
extraordinary protection.
CNDs award-winning Base Coats
and Top Coats extend the life of
Nail Colour so your clients get
more mileage from their manis!
SEAL
YOUR STYLE.
cnd.com
2011 Creative Nail Design, Inc.
na1011freebies.indd 69 8/24/11 10:48:23 AM
70 | NAILS MAGAZINE | OCTOBER 2011
} {
Posh Nails BK
on the road
FROM NUMBERS TO NAILS During her 10
years building a career in nance, Terri Streat
had a passion for the beauty industry. In 2010,
she redirected her path to open a salon in
Brooklyn. Armed with her business manage-
ment skills and a newly acquired license in nail
technology, Posh BK opened its doors in March
2011. Streat recruited Debra Pakeman, a long-
time friend and nail tech, who moved across the
country to help manage the salon. Pakeman is
a pivotal part of the business, providing over
15 years of industry experience. Pakeman
performed my ultra-relaxing CND Tantalizing
Citrus Spa Manicure, topped with OPI Shatter.
A SALON GROWS IN BROOKLYN When
looking for a location, Streat found Crown
Heights to have many signs of revitalization: a
gentrifying area with a mix of young, old, and
new families; recent growth in small businesses;
and residents with a desire to patronize locally.
Streat answered that need with Poshs menu of
natural nail care and waxing services. Clients
are greeted by Poshs brick interior, which was
preserved from the buildings original architec-
ture. The space was designed to be familiar to
clients who live in the brownstones Brooklyn is
known for.
SANITATION AND SWEETS In her research,
Streat found that for other local nail salons,
sanitation seemed low on the list of priorities.
At Posh, every implement is double sanitized,
or disposed of, and each client leaves with a
charmingly wrapped care package including
le, pusher, and buffer. Streat opted for pipe-
less pedicure spas and the staff explains the
benets to new clients. Still, as important as
sanitation is at Posh, there is no lack of fun: the
drying counter has candy bowls, encouraging
clients to leave with a little something sweet.
> On the day I visited, Posh was the venue of
a Pretty Little Princess Spa Day. Little ladies
brought in by moms and family members
were given a complimentary manicure
or pedicure and treated to cupcakes and
refreshments. The princesses of Crown
Heights left with sparkling tiaras and
brightly colored ngers and toes.
> Streat and Pakeman are keenly aware of the
tandem relationship between marketing
and networking. Streat believes in a grass-
roots approach to reaching clients with
community events and co-op promotions.
Yet they are also aware of the part social
networking plays in the success of a new
business. Clients can follow the salon on
Twitter and like its Facebook page for
information on upcoming events, new
products, and service specials.
> The Crow Hill Community Associa-
tion provided the planter that accents
the salons storefront, one of the many
ways the 25-year-old organization shows
support for up-and-coming businesses.
MENU HIGHLIGHTS
CND Tantalizing Citrus Spa Manicure: $25;
CND Shellac or Hand & Nail Harmonys
Gelish Gel Color Manicure: $35;
Cool Mint Spa Pedicure: $40;
Little Miss Manicure: $10;
Little Miss Pedicure: $15
PRODUCT HIGHLIGHTS
Polish: OPI, Essie, China Glaze, Zoya
Gel Polish: CND Shellac, Hand & Nail
Harmonys Gelish
Mani/Pedi Products: CND, OPI
www.poshnailsbk.com
Posh staf members from left to right are Jacyna Murray,
Nikkeya Spence, Tifany George, Kenyatta Joi Ofutt,
Debra Pakeman (manager), and Terri Streat (owner).
.com
FUN FACTS
Open for less than a year, this urban
chic salon has a cool vibe that meshes
well in its up-and-coming Brooklyn
neighborhood. BY CARLA BENAVIDEZ
na1011otr.indd 70 8/24/11 3:36:57 PM
www.nailsmag.com/fifi/21104
na1011otr.indd 71 8/25/11 2:18:38 PM
SOAK-OFF GEL LACQUER SYSTEM
Polish on and UV cure for results that are nothing short of brilliant!
Color lasts up to two weeks or more in a service that will keep
clients coming back for more of the affordable luxury of OPI!
Call 800.341.9999 or visit www.opi.com
2011 OPI Products Inc.
Axxium Soak-Off Gel System is for professional use only.
Average cost per set is $1.33
AVAILABLE
IN 50 FAVORITE
OPI SHADES
na1011techNF.indd 72 8/24/11 3:12:45 PM
OCTOBER 2011 | NAILS MAGAZINE | 73
TECHNIQUE
}
These Zebras
Are Wild
If youre looking to let loose with your
nail art skills, think about trying to tame
Danalynn Stockwoods fun zebra nail
designs. The Fitchburg, Mass.-based
nail tech uses an innovative wide brush
method for making the background and
then a striper brush to paint the stripes.
1. Choose three acrylic paints, ranging
from light to dark, and place them on a
paper plate.
2. Blend the colors onto a fan brush and
apply to the nail.
3. Use a striping brush to apply the zebra
lines.
4. Add glitter between the stripes for a
sparkly efect. Finish with two coats of
top coat. >>>
1
3
2
4
na1011techNF.indd 73 8/24/11 3:12:51 PM
74 | NAILS MAGAZINE | OCTOBER 2011
If youre bored with just applying one coat of color gel and curing, try Entitys
One Color Couture Gels and its custom-mix combinations.
Educator Lorena Marquez shows how many diferent shades can be achieved
by starting with one dark color base, and then applying other Entity color gels on
top of it. The farthest right photo shows three coats of Little Black Bottle with no
layering, then the other tips use that as a base while layering on one coat of the
specied color.
1. Three coats of Little Black Bottle with no color layering.
2. Fashion French Pink.
3. Posh n Pink.
4. Ms. Fancy Pants.
5. Holo-glam It Up.
6. Under The Lights.
7. Denim Diva.
8. Posh Pixie.
9. All Made Up.
To properly layer the gels:
Cure each layer of the darker colors for three minutes in a UV Lamp or 30
seconds in an LED Light. For light to medium colors, cure each layer for two
minutes in a UV Lamp or 20 seconds in an LED Light.
For more information, go to www.nailsmag.com//21412.
Luxury Class
Air Filtration
The Valentino Beauty Pure Air
Filtration unit is the Lincoln Town
Car of dust vacuums. The unit is
specically designed to remove nail dust,
acrylic odors, and harmful chemicals and
was designed by veteran salon owner and
founder of Valentino Beauty Pure, David Di
Lorenzo, who came up with the design after he
was bothered by the air quality in his salons. The Valentino Pure Air
Filtration unit has a sleek design with built-in dappen dish holders and
a brush to dust off the unit. It features an eco-friendly charcoal lter to
capture odors and a powerful yet quite vacuum system to ensure that
dust particles are swept quickly into the unit. For more information,
go to www.nailsmag.com//21411.
Layering
Soak-Off
Color Gels
in a UV Lamp or 20 seconds i
ore information, go to www.nailsmag.com//21412.
1
2
3
4
5
6
7
8
9
www.nailsmag.com/fifi/21198
na1011techNF.indd 74 8/25/11 4:32:24 PM
OCTOBER 2011 | NAILS MAGAZINE | 75
www.nailsmag.com/fifi/21289
Q
Q
Have a technique question?
(about product application, troubleshooting, etc.)
E-mail it to Tim.Crowley@bobit.com and check back here for an expert answer.
A
Q
AND
} {
I need advice on how to get dried acrylic off my nail brush. I did my frst
set of flls today but now I am wondering how to clean my brush. My friend
said soak it in acetone and then wash it really well. Could this affect my
brush or is it OK to clean it?
The best way to clean an acrylic brush is using a brush cleaner speci-
cally made for it. There are some manufacturers who make really good
ones, and that is what I use. Acrylic brushes are made of sable so you need
to make sure you dont contaminate the brush. Monomer can work well
between services, but brush cleaner does the best job.
Some acetone has small traces of oil that can contaminate the brush.
Also make sure to use only one brush for a product line; dont use it for two
different acrylic products. This goes for odorless as well. Pulling on the
bristles will also damage the brush and the shape, so make sure you dont
pull them when cleaning. If there is already dried acrylic in the brush, it is
best to purchase a new one.
Norma Sproles is an educator and guest artist for OPI.
There are many gel nail salons around where I live, meaning there are
many people with gel nails. I do acrylic nails and Im wondering if there
is a special removal method to follow for gels because I know they dont
soak off like acrylic. I have a lot of people coming to me with their gel
nails still on. Do I just thin them down as good as I can and apply the
acrylic as usual? Will the acrylic still adhere with that thin layer of gel on?
Or do I need to completely get rid of the gel and get to the natural nail
to be able to apply the acrylic?
The only removal method for a non-soak-off gel is to le it off.
To answer your next question, we know that most gels will adhere to
acrylic with the right surface texture. I personally have done this many
times. You le the gel as thinly as you can using a 150-grit le, being very
careful not to break through to the nail beneath. The existing gel surface
must be rough for the acrylic to adhere properly, if it is too smooth you take
the chance of the acrylic popping or separating from the gel that is left.
If you have broken through to the natural nail while ling and thinning
down the existing gel, stop immediately. The 150-grit is way too harsh for
the natural nail and will damage your clients nails. Make sure you do good
prep work too. Improper prep is the biggest reason for lifting.
Renee Doran is an educator for OPI.
na1011techNF.indd 75 8/25/11 4:32:45 PM
76 | NAILS MAGAZINE | OCTOBER 2011
Barefoot by LCN is a light-curing pedicure
resin designed to restore the toenail partially or
completely while providing an attractive result. The
resin has high exibility to adjust to the movements of feet and
toenails and is anti-mycotic to prevent fungal infections. Barefoot
by LCN can be used to match any nail type and provide coverage
on even the most unsightly nails. The resins are available in clear,
pink, opaque, cool pink, natural beige, and pastel.
1. Buff and prepare the nail and wipe with cleaner. Be sure you
have removed the shine.
2. Apply the bonding agent Connex Plus and let air dry for two
minutes.
3. Apply a thin layer of Barefoot Resin and cure in the light for
two minutes. Apply the French smile line with FM Pearl White
or any white (or color) you desire. Cure for two minutes.
4. Apply a thin layer of Barefoot Clear and cure for two minutes.
5. Remove the dispersion layer with a swab and cleaner. Shape
the nail with a hand le or an electric le if needed. Brush
away any dust from ling with a dry swab or dust brush before
applying Pedi Seal.
6. Apply a layer of Wilde-Pedi Seal (or any other LCN sealant) for
a perfect shine. Cure for two minutes.
7. Remove the dispersion layer with a swab and cleaner.
Barefoot by LCN Pedicure
1 2
3 4
5
6
7
demos
TECHNIQUE
}
For more information, go to www.nailsmag.com/ff/21311
na1011demos.indd 76 8/24/11 10:58:43 AM
OPI TITANIUM TOOLING Combining beauty, precision, and performance, high-quality
OPI Titanium Tooling implements are engineered with superior 420 stainless steel and coated
with ultra-hard, corrosion-resistant Titanium for sharper, longer-lasting tools.
CUTICLES NEVER HAD IT SO GOOD!
CHECK OUT OPIS ENTIRE COLLECTION OF NINE COOL TOOLS
AND THE GO-ANYWHERE TITANIUM TOOLING WALLET AT www.opi.com
For more information, contact your local OPI distributor.
Call 800.341.9999 2011 OPI Products Inc.
na1011demos.indd 77 8/24/11 10:58:55 AM
78 | NAILS MAGAZINE | OCTOBER 2011
Angel Love Nails is an organic, protein-
based gel formula that creates lovely looking
enhancements that are healthy for the natural
nail. The Angel Love gel line has a primer that is 80% organic,
a base gel that is 95% organic, and the gels are odorless and
actually promote healthy nail growth, says the company.
The line uses a clear builder, which can have pigmented
powder added to it and mixed to create any type of custom
color shade.
1. Exfoliate and shape the entire nail, then use a cotton-
tipped applicator to cleanse and prime the entire nail.
2. Brush an even amount of Base Gel on the entire nail.
3. Using a 6-watt UV lamp, ash cure the nail, putting it in
the lamp for one second, and then removing it for four
seconds, and then back in. Repeat this two to three times
then leave the nger in the lamp for approximately 30
seconds.
4. Brush an even amount of Base Gel over the entire nail.
With the bottle of Clear Builder Finish, apply a thin line
down the center of the nail, then apply a small amount on
either side of the center line.
5. Turn the nger upside down and use the brush to guide
the gel into a nice and even almond shape. Then turn the
ngernail right side up again and allow the product to self
level.
6. Repeat step three, remembering to ash the nail in the UV
lamp. After ashing, leave the nail in the light for 45 to 60
seconds, then put the lamp in the down position and cure
for four minutes.
Clear Overlay Using Angel
Love Organic Nail System
1 2
3 4
5 6
demos
TECHNIQUE
}
For more information, go to www.nailsmag.com/ff/21312
na1011demos.indd 78 8/24/11 10:59:11 AM
AVAILABLE AT PROFESSIONAL BEAUTY SUPPLY STORES, SALONS AND SALLY BEAUTY.
www.nailsmag.com//21168
ORLY Nail Lacquers are Free
of DBP, Formaldehyde & Toluene
rococo
a-go-go
rock the
world
rock it
emberstone
rock solid
stone cold
800.275.1111 orlybeauty.com
FX MINERAL
na1011demos.indd 79 8/24/11 10:59:16 AM
80 | NAILS MAGAZINE | OCTOBER 2011
signature services
Keldara Salon & Spa uses:
Keyano Aromatics Pumpkin Spice Mineral Bath, Pumpkin
Spice Scrub, and Pumpkin Spice Butter Cream; Footlogix #13
Foot Soak and Callus Of; PerfectSense Paraf n hand treat-
ment; Gigi Spiced Pumpkin Paraf n; CND Stickey base coat,
OPI Nail Lacquer, and Seche Vite top coat.
1. Soak the clients feet for ve minutes in warm water with
Footlogix #13 Foot Soak and a tablespoon of Keyano
Aromatics Pumpkin Spice Mineral Bath.
2. Ofer the client the signature beverage of cold apple cider
or hot chai tea.
3. Spray Footlogix Callus Of on cuticles and calluses and prep
the clients toenails.
4. Use a nickel foot le to reduce calluses and rough spots
from the bottom and sides of the clients feet.
5. Exfoliate the clients feet and lower legs with Keyano
Aromatics Pumpkin Spice Scrub.
6. Apply PerfectSense Paraf n to the clients hands, then cover
them in warm mitts.
7. Massage the clients feet and lower legs with Keyano
Pumpkin Spice Butter Cream.
8. Apply Gigi Spiced Pumpkin Paraf n to the clients feet, then
cover with warm booties.
9. After ve to seven minutes, remove paraf n from the hands
and feet.
10. Apply CND Stickey base coat, two coats of OPI Nail
Lacquer, then Seche Vite fast-drying top coat.
Pumpkin Pedicure
Keldara Salon & Spa, Dedham, Mass.
7
8
10
TECHNIQUE
}
Alternate Names:
Spiced Pumpkin Feet Treat
Festive Fall Pedicure
Pump Me Up Pedi
price: $80
na1011sigserv.indd 80 8/24/11 11:01:02 AM
Call 800.341.9999 or visit www.opi.com 2011 OPI Products Inc.
Traditional polish removers falling short? New OPI Expert Touch
Lacquer Remover provides superior performance without the drying
effects of harsh removers. It sweeps away even the darkest shades
of nail lacquer, while leaving cuticles soft and smooth, instead of
parched and dry looking!
More effective than traditional
polish remover
Removes dark nail lacquer
shades fast!
Non-drying; leaves skin &
cuticles soft and supple
Pleasant, gentle aroma
Formulated to meet even the
strictest state regulations
Use with OPI Expert Touch Nail
Wipes and Expert Touch Table
Towels for lint-free results.
Nail Wipes
Table
Towels
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c
o
m
m
e
n
d
e
d
P
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o
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u
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f
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m
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na1011sigserv.indd 81 8/25/11 12:33:10 PM
na1011sigserv.indd 82 8/24/11 11:01:17 AM
www.nailsmag.com/fifi/21285
na1011sigserv.indd 83 8/24/11 11:01:22 AM
84 | NAILS MAGAZINE | OCTOBER 2011
PHOTOGRAPHY BY VU ONG/KIMBERLY PHAM
Living the Dream
Shelena Robinson has spent 13 of
her 14 years as a nail tech working
with CND. I love being a nail
professional, she says. Ive had opportunities
that many can only dream of and I feel very
blessed to be in this industry. Its exciting,
creative, artistic, and its been a wonderful
career path.
As an educator, Shelena has had the
opportunity to travel the world. Shes also
worked New York Fashion Week for the last
seven years as part of the team responsible for
creating nail styles for the designers. We make
sure the models walk down the runway with
the 10 most beautiful accessories a girl can
have! And shes been able to provide celebrity
services at both the Oscars and the Grammys.
In addition to her many responsibilities as
an education ambassador for CND, the Crooked
River, Ore.-based tech also still works with
clients in the salon when shes home. My core
objective is to help elevate our industry on
every level we have available to us from salon
services, to education, to nail fashion and to
help make this a successful career path for
others, inspiring them to reach for the stars!
For this months cover, we asked Shelena to
create a fun variation of the rain drop technique
shown at CNDs Fashion Fusion event at the
Premiere Show in Orlando. She showed us a
bunch of cool designs, but we especially loved
the contrast of this matte black nail with CNDs
new Shellac Zillionaire.
behind the scenes
Watch our Behind the Scenes video on this technique
at www.nailsmag.com/Oct2011CoverVideo.
TECHNIQUE
}
CND education ambassador Shelena Robinson (left) ew down
from Oregon to do these cool nails for our cover. Shes no stranger
to working under pressure. You can usually nd her backstage at
Fashion Week in New York or at awards shows in Los Angeles.
.com
na1011bts.indd 84 8/26/11 9:46:30 AM
OCTOBER 2011 | NAILS MAGAZINE | 85
1
5
3
7
2
6
4
8
Heres how you
can do these nails:
1. Prepare the nails for product
application using the CND P.R.E.P.
procedure. (You can watch the
P.R.E.P. video spotlight at www.cnd.
com. Just login as a pro to watch.)
2. Apply a thin coat of Shellac UV Base
Coat to ve nails at a time and cure for
10 seconds using the CND UV Lamp.
Repeat on other hand.
3. Apply a thin layer of Shellac UV Color
Coat in Black Pool to ve nails and
cure for two minutes in the CND UV
Lamp. Repeat on other hand.
4. Apply a second layer of Shellac UV
Color Coat in Black Pool to ve ngers
and cure for 2 minutes in the CND UV
Lamp, repeat on other hand.
5. Apply a thin layer of Shellac UV Top
Coat to ve ngers and cure for two
minutes in the CND UV Lamp. Repeat
on other hand.
6. Remove the tacky layer with 99%
isopropyl alcohol and remove the
shine from the top coat using a 180-
grit Boomerang Padded File to create
a matte nish.
7. Apply the center hourglass design in
Shellac UV Color Coat in Zillionaire to
ve ngers. Use a #6 gel oval brush and
isopropyl alcohol to perfect the lines.
Cure for two minutes in the CND UV
Lamp. Repeat on other hand.
8. Seal the design portion of the nail
with a thin coat of Shellac UV Top
Coat and cure for two minutes. (Dont
apply top coat over the matte, or
youll lose the nish.) Repeat on other
hand. Remove the tacky layer using
99% isopropyl alcohol.
na1011bts.indd 85 8/24/11 12:09:21 PM
86 | NAILS MAGAZINE | OCTOBER 2011
1. Stick decals onto the nail and apply a thin strip of
adhesive tab near the cuticle extending to about
halfway up the nail toward the free edge.
2. Position the vibrating motor at the front of the
nail, off of the adhesive tab so it is free to move,
and press the wires into the adhesive tab.
3. Glue the larger blue buttery to the top of the
vibrating motor, and glue the small pink buttery
to the red wire.
4. Fasten the small battery onto the cuticle area of
the nail, into the adhesive tab to secure it.
5. The pink buttery is light enough that the red
wire supports it just above the battery. When it is
pressed down from above, bringing the red wire in
contact with the battery, the vibrating motor acti-
vates and the blue buttery shakes.
Cy Tymony has been creating homemade inven-
tions since childhood, and wrote his rst book,
Sneaky Uses for Everyday Things, in 2003. The
book was a success, and led to Tymony being
featured on CNN Headline News, ABCs Chicago
Morning Show, NPRs Science Friday with Ira
Flatow, and The Chicago Tribune.
He has published eight books in
the Sneaky Uses series. The latest,
which includes this nail demo, is
Super Sneaky Uses for Everyday
Things. For more information, go to
www.sneakyuses.com.
TECHNIQUE
}
You can see a video of Cy Tymony making
this vibrating nail at www.nailsmag.com/
video/vibratingnail.
.com
Tymony
1
2
3
5
4
Yep, you heard right. Though not a licensed nail tech, Cy
Tymony, author of the new book Super Sneaky Uses for
Everyday Things, has created an innovative way to use
simple, small, and inexpensive electronics to make a fun and interactive
nail art design that really shakes things up.
Here is what youll need:
Full-well nail tip, 1.5-V watch battery, 1.5-V vibrating motor, exible
buttery gure, adhesive tabs, buttery ornament, buttery decals,
and nail glue. (The watch battery and vibrating motor can be found at
local electronic parts stores, and the buttery and adhesive tabs can be
found at craft stores.)
The Vibrating Motor
The vibrating motor has two wires, a blue and red. The red is applied to
the battery with an adhesive tab, and the blue is glued to the small pink
buttery. When the blue wire is pressed down on top of the battery, the
vibrating motor will shake.
A Vibrating Nail?
na1011vibrating.indd 86 8/25/11 8:11:45 AM
www.nailsmag.com/fifi/21260
na1011vibrating.indd 87 8/24/11 11:05:44 AM
Because you want nothing to get between
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Artist Series 2-Piece Kolinski Gel Brush
Compact 4 1/2 inches #4 brush head
ideal for OPI gels. Great for travel.
Artist Series Oval Gel Brush
Tapers to a sharp point, excellent for details
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Acrylic Oval Brush
Lightweight handle for a comfortable
grip and effortless brush control.
2-Piece Acrylic Oval Brush
Compact 4 1/2 inches
perfect for travel!
Artist Series Flat Gel Brush
Perfect for moving quantities of gel for
fast nail coverage.
Artist Series Kolinski Mini Gel Brush
#2 brush head with a slim handle for
precision and comfort.
na1011styleNF.indd 88 8/24/11 11:22:29 AM
OCTOBER 2011 | NAILS MAGAZINE | 89
STYLE
}
Nail Art
Blogs
Worth
Bookmarking
FOR YOUR NAILS ONLY
foryournailsonly.net
This blog is all freehand nail art from a Cornell
graduate who started out with a polish
swatch blog, then taught herself how to do
remarkable nail art. Were amazed that there
are no stamps or decals in any of her stunning
designs. The blog also hosts fun contests,
like the Nail Polish Ambition Contest and the
Palette Awards.
HEY, NICE NAILS!
heynicenails.com
Two sisters, a professional manicurist and a
graphic designer, share their nail art designs.
They take inspiration from everywhere,
including New York Fashion Week nail designs
and seasonal trends.
PAINTED LADY FINGERS
paintedladyngers.com
More than 2,000 followers cant be wrong.
This Philadelphia-based lady has a penchant
for glitter and Konad nail art stamps. Enlarge
any of her photos with a click of the mouse.
365 DAYS OF NAIL ART
blogs.nailsmag.com/365nailart
This is a shameless plug for one of our own
blogs, but wed be remiss if we didnt mention
365 Days of Nail Art. Featuring a nail art design
a day by blog readers, you could get lost in
these archives for days. Plus, use the lefthand
menu bar to sort the designs by category, such
as acrylic, bridal, or murals. >>>
BURGERS AND NAILS
nailburgerlar.tumblr.com
This quirky blog features almost-daily
posts highlighting two of our favorite
things: burgers and nails. The juxta-
position of elegant OPI polish against
mustard-falling-out-of-the-burger is
not to be missed. Plus, many of the
submissions show the diners with cute
nail art on their digits.
5
1 2
3
4
5
na1011styleNF.indd 89 8/24/11 11:22:32 AM
90 | NAILS MAGAZINE | OCTOBER 2011
STRONG
NAILTRITION
Helps stimulate faster nail
growth and strengthens
peeling & splitting nails
orlybeauty.com
800.275.1111
ORLY Nail Treatments are Free
of DBP, Formaldehyde & Toluene
AVAILABLE AT PROFESSIONAL
BEAUTY SUPPLY STORES,
SALONS AND SALLY BEAUTY.
www.nailsmag.com//21214
Hot Toddy
As an esthetically pleasing alternative to the boring paper towel, use
new Toddy Cloths from Toddy Gear to do a quick clean-up of nail
tables or salon reception desks in between clients. The cloths come
in more than 40 vibrant prints and feature dual-sided cleaning:
plush microber material on one side to clean and a distinctively
patterned silk microber on the other side to buff and polish. The
cloths also feature an antimicrobial coating, protecting them against
microorganisms that contribute to bacteria, mold, and mildew. (Be
sure to still follow your state boards guidelines for the disinfecting
of your table.)
If clients eye your Toddy Cloth, stock them in your retail area for
sale: They are gentle enough to use on iPhones, glasses, TVs, and
more. Plus, with the new Brand Your Toddy option, you can even
imprint the smart cloths with your salons logo.
For more information, go to www.nailsmag.com//21421.
The 90-degree angle shows
up creatively in fall designs
Rosa Vargas,
Nails by Rosa,
Palm Springs, Fla.
Cathelia Cowles,
Sculptures,
Vicksburg, Mich.
Yvette Pitt,
The Lacquer
Beauty Lounge,
Watsonville, Calif.
TREND
watch:
the right angle
na1011styleNF.indd 90 8/24/11 11:22:39 AM
OCTOBER 2011 | NAILS MAGAZINE | 91
CUTICLE OIL+.
Moisturizes, heals and
refreshes problem cuticles
to promote nail growth.
orlybeauty.com
800.275.1111
ORLY Nail Treatments are Free
of DBP, Formaldehyde & Toluene
AVAILABLE AT PROFESSIONAL
BEAUTY SUPPLY STORES,
SALONS AND SALLY BEAUTY.
www.nailsmag.com//21214
CARING Clients who are known for
nicking or smudging their
polish within minutes of
a manicure may benet from Nails in Motions Tip
Tops. These nail protectors are clipped to the ngers
before the polish step of the manicure, then ipped
over after the polish application to protect the polish
while the client digs for her wallet, nds her car keys,
or buckles her seat belt. The companys Mani-Pedi
Protection Kit includes 10 Tip Tops plus pedicure
sandals with toe separators and a carrying case.
For more information, go to www.nailsmag.
com//21422.
Mani Table with the Works
When G Elizondo couldnt nd a manicure table to meet all of her specications, she
designed her own. Elizondo, who works at Radichi Salon & Spa in Las Vegas, drew
out her blueprints then had a carpenter build it out. We love how she built up, not
out, adding an extra horizontal tier to get the clean workspace she desired. This table
isnt for sale, but Elizondos happy to share her blueprints with NAILS readers for
those of you who want to get a similar table built locally. You can view her blueprints
at www.nailsmag.com/GManiTable.
CLIENTS SIDE
> The extra tier houses two UV nail lamps
(one on each side) for convenient gel curing.
> A dropped-in piece of glass thats
centered on the top tier allows clients to
see salon iers that are placed on the lower
tier, without the risk of the tech spilling
something on the ier.
> A shared footrest near the table base has
room for both the clients and the techs feet.
TECHS SIDE
> Tools such as an e-le and safety glasses are
stored on the lower tier, meaning the top work
surface is unobstructed.
> Deep drawers on the right side mean that a
tall monomer bottle can stand up (in the top
drawer) and an entire gallon of acetone can be
stored (bottom drawer).
> The entire left side is drawers, which provides
tons of storage, especially for techs who dont
have storage space elsewhere in the salon. >>>
In the
Nick of Time
na1011styleNF.indd 91 8/24/11 11:22:44 AM
92 | NAILS MAGAZINE | OCTOBER 2011
PROTECTIVE
POLISHIELD
3-in-1 topcoat bullet proofs
your nail lacquer for lasting
shine with a protected nish.
orlybeauty.com
800.275.1111
ORLY Nail Treatments are Free
of DBP, Formaldehyde & Toluene
AVAILABLE AT PROFESSIONAL
BEAUTY SUPPLY STORES,
SALONS AND SALLY BEAUTY.
www.nailsmag.com//21214
Q
Q
Q
Q
A
Q
AND
} {
Have a style question?
(about nail art, fashion, salon decor, etc.)
E-mail it to Sree.Roy@bobit.com and check back here for an expert answer.
What brand of acrylic paint is used for One-Stroke painting?
I love using Folkart Enamel Paints. They are strong and wont chip off
easily. They have a uffy consistency like shaving cream. You can get frosts
and metallics in these enamel paints, plus they work on glass, metal, ceramic,
mirrors, and more. But nail techs tend to like the Folkart Acrylic Paints best.
There are more metallics in the acrylic paint, plus the top coat to seal it is a
little thinner. You can purchase most colors on my site (www.dewberrycrafts.
com) or try your local craft store. These all come in 2-oz. bottles and last a
long time.
Donna Dewberry is the inventor of the One-Stroke painting technique.
If my clients want their Minx to last longer, can I seal it with a gel top coat? And
will this ruin the shiny chrome effect of the Minx?
Minx does not advocate the use of gel on top of Minx, but in my experience
it may be a wise choice in certain cases, such as if the client has very oily nails
or works a lot in water. Applying gel on top will take the shine down a bit. Its
important to have a good understanding of proper Minx application and the
importance of heat before using anything on top. It must be sold as an add-
on. Minx is marketed as needing no base or top coat. Since using gel over
Minx is not part of the Minx process you should charge more for the gel coat.
A suggested way to use gel and Minx is to consider applying gel over a clients
natural nail plate before applying Minx, in cases where there are ridges or
natural nail damage, so that there is a smooth surface to apply the Minx.
Naja Rickette is a Minx Master and lead trainer.
Ive noticed that nail ridges can show through Minx nail coatings. Are there
certain styles of Minx that I should use (or not use) on clients who have very
ridged nails?
If someone has deep ridges in the nails Minx may not cover them up. In
particular, Silver and Gold Lightning Minx is like spandex for the nail it
will show all imperfections. For clients who have ridged nails but like the
chrome look of Gold and Silver Lightning, then suggest patterns that are still
in the metallic range but that have a design that can camouage ridges or
an otherwise uneven nail plate. Some good options are the metallic shnets,
skulls, and cheetah patterns.
Naja Rickette
Do most salons that have their employees purchase matching uniforms have
each employee buy just one uniform, or do they buy multiple ones? Most of my
techs work in the salon fve days in a row.
Most salons purchase at least three sets of uniforms per full-time employee
or if they wear them ve days a week. This requires less laundering, which
allows for longer wear and a crisper, more professional-looking uniform.
Agnes Dalisay is founder and owner of Chi Couture Uniforms
(www.mychi.ca).
na1011styleNF.indd 92 8/24/11 11:22:50 AM
81085
Haunting
81087
Near Dark
80754
Ghoulish Glow
81053
Black Mesh
81086
Its Alive
81088
Crimson
#80723 18pc Counter Display
Includes 3 each of .5oz lacquers: Haunting, Crimson, Near Dark,
Its Alive, Ghoulish Glow & Black Mesh Crackle Glaze
#80724 Buy 3 Get 1 Free
Includes: Its Alive, Ghoulish Glow, Black Mesh
Crackle Glaze & Fast Forward Top Coat
Dont miss the HAUNTING beauty of this years China Glaze Halloween selection
which includes two daringly dark Crme lacquers & two Limited Edition Glitters.
www.chinaglaze.com
www.nailsmag.com/fifi/21119
na1011styleNF.indd 93 8/25/11 12:29:52 PM
94 | NAILS MAGAZINE | OCTOBER 2011
Flutter and Flowers
1. Use a at brush and white acrylic
paint to paint half the nail diagonally.
Use a at brush and pink paint to
paint the remainder.
2. Double-load a at brush with light
blue and white paints, then push and
wiggle to create a buttery.
3. Add green blades of grass. Accent
them with black. Add pink and white
owers with black centers above the
grass. Add more colorful owers on
top of the white paint.
Candy Corn French
1. Sculpt a French using glitter
orange acrylic.
2. Use white paint to create three
triangles down the center of the
nail, each pointing in a diferent
direction.
3. Fade yellow and orange paint in
each triangle to nish the candy
corn.
Stripes and Sparkles
1. Apply two coats of bronze polish
diagonally in two corners.
2. Use yellow polish to ll in the
center gap. Use an orange striper
to outline where the bronze and
yellow meet.
3. Use black acrylic paint to create
zebra stripes over the yellow
polish.
4. Highlight the stripes with the
orange striper. Apply gold glitter
top coat.
Jade Sewell, Just Nails, Great Falls, Mont.
Brenda Rodrigues, Nails by Brenda at Anaphora Salon, Atascadero, Calif.
Hanh Lisa Doan, Longs Nails Spa, Victorville, Calif.
PHOTOGRAPHY BY KELLY BRACKEN
nail art studio
STYLE
}
na1011nas.indd 94 8/24/11 11:25:36 AM
OCTOBER 2011 | NAILS MAGAZINE | 95
Playful Pumpkin
1. Paint the free edge dark green to
create a French.
2. Use an orange striper to create a
pumpkin. Add two ovals for hands.
Use a green striper to add a pumpkin
stem and curly accent lines.
3. Use the green striper to create blades
of grass. Add two white ovals for eyes.
Use black to outline the pumpkin and
to add a smile and other accents. Add
white dots inside the eyes.
Tanya Arcuri-Gout, Poland, N.Y.
Go Cats!
1. Use sparkly blue acrylic on the free
edge to create a French.
2. Add a gold glitter smile line.
3. Finish the French with the pink of
your clients choice. Buf. Add a
base coat.
4. Use gold acrylic paint to write
Cats in cursive diagonally across
the nail. Add gold beads in opposite
corners of the nail.
Brandy Williams, Glendive, Mont.
Trick or Treat
1. Apply silver glitter acrylic
diagonally on the free edge.
2. Fill in the rest of the free edge
with orange acrylic.
3. Apply pale pink glitter acrylic
over the entire nail.
4. Use a striper brush and black
acrylic to highlight the smile line
and to the lines where the silver
and orange acrylic meet.
Cassi Banning, Tips and Toes Nail Salon, Great Falls, Mont.
For more nail art
step-by-steps, visit
www.nailsmag.com/style,
then click on Nail Art.
Want to see your
nail art how-to here?
Mail your tips (one for each step) and instructions to Sree
Roy, NAILS Magazine, 3520 Challenger St., Torrance, CA
90503. Make sure to include your name, salon name (if
applicable), city, state, and contact information.
,
.com
na1011nas.indd 95 8/24/11 11:25:40 AM
96 | NAILS MAGAZINE | OCTOBER 2011
We love it when we nd nail techs who truly put the
art into nail art, and Fumic Sueyoshi is a true gem
in this arena. She coined herself a jewelry nailist,
and we think her nail creations rival those of any
jewelry-maker out there. Her nail art combines
color, texture, and movement to create edgy
yet elegant designs that incorporate Swarovski
crystals, feathers, charms, and the occasional real gemstone. She
runs a private salon in New York City, and you can see more of her
work at www.jewelrynailist.com.
Q Where did you get the bulk of your nail art training?
a Mostly in my native Japan. Nail art is extremely popular there,
and clients always want extra fancy embellishments. Japanese and
U.S. nail art are very diferent, so I created a fusion style.
Q Can you tell us a little about your mentor, Yukako Tanimura?
a Yukako Tanimura is a bonsai artist. She is the best Ive ever seen.
I met her in New York City while we were both traveling, and later I
visited her in Tokyo. Her talent is manifold: She makes jewelry and
nail art too. At her place, she let me try to create nail art with her
Swarovski crystal collection. I made some pieces and loved it.
Q Can you tell us about how developed your signature nail art style?
a My designs are based on what I love: combining materials and
being creative. Im always on the look-out for materials that can be
used in my art. Even while traveling, I get pieces for my new creations.
I love good quality pieces. Its very important to me how expensive
my nails look.
Sueyoshi
This New York City-based nail tech combines
jewelry, nail art, and creative energy to
produce stunning nail masterpieces.
The Jewelry Nailist:
Fumic Sueyoshi
AND
AND
AND
STYLE
}
na1011fumic.indd 96 8/24/11 11:36:20 AM
Suggested
Salon Price:
$35.99 ea
na1011fumic.indd 97 8/24/11 11:36:35 AM
www.nailsmag.com/fifi/21276
na1011fumic.indd 98 8/24/11 11:36:39 AM
www.nailsmag.com/fifi/21197
na1011fumic.indd 99 8/24/11 11:36:43 AM
100 | NAILS MAGAZINE | OCTOBER 2011
Monster Mash Monster Mash
Inspired by this ghoulish time of year, ve talented
nail artists show of their fun designs and devilish
skills as a treat for you.
STYLE
}
Ryoko Garcia of Altus, Okla., has the
fright of Halloween jump right out at you
with her acrylic 3-D sculpting.
Stretching nail skills to the limit,
Amanda Lehner of Las Vegas
covers all the Halloween nail art
themes from the graveyard to
the doorstep.
nail artists show of their fun designs and devilish
skills as a treat for you.
Stretching nail skills to the limit,
na1011monster.indd 100 8/24/11 11:44:52 AM
OCTOBER 2011 | NAILS MAGAZINE | 101
Aracely Ruiz of San Antonio,
Texas, weaves a web of
sculpted acrylic designs over
spooky glittered nail tips.
Naomi Gonzalez of
Sanford, Fla., aint
afraid of no ghosts.
Erica Plyter of Hinesville, Ga., is the
Faust of nail techs with her precision
nail art and creative designs.
na1011monster.indd 101 8/24/11 11:44:57 AM
102 | NAILS MAGAZINE | OCTOBER 2011
hair feathers
boutique
1. Hair Feather gives you access to
professional-grade, cruelty-free, rooster
feather extensions that can stand up to
your clients daily hair routine for up to
three months. Your clients can wash, curl,
and at iron the feathers. Hair Feather also
carries feathers for your pet and comes
with a do-it-yourself kit.
www.nailsmag.com//21431
2. Original Featherlocks, Fat Feather-
locks, Braider Featherlocks and Puppy-
locks from Condition Culture are real
feathers that last up to eight weeks and
can be reapplied for a lifetime. In an ar-
ray of colors, Featherlocks can be skinny,
fat, or short. Braided Featherlocks can be
cascaded down a thin braid of hair or at-
tached with Featherlocks silicone bead
technology. The loop tool is sold sepa-
rately and Featherlocks are for licensed
salons only.
www.nailsmag.com//21432
3. From Bling Strands, these Fancy Feathers
are for professional use only and are not pre-
bonded, allowing every customer to mix and
match feathers to their liking. The feathers,
which come long at 8 to 13 inches or short
and ufy at 4 to 8 inches are available with
a peacock sheen. They are applied using
a micro bead, pliers, and a threading hook.
Bling Strands has various pliers and tools
available, which are sold separately.
www.nailsmag.com//21433
4. Bella Vias feather hair extensions
come with four contrasting feathers to
help create a uniquely textured look. The
feathers, which last about four months,
are washable and can be styled and curled
into your clients own hair. Bella Via also
has feather hair charms that are attached
to braided, human hair extensions. The
braid lasts about two months and can also
be washed and styled.
www.nailsmag.com//21434
5. These hand-selected feathers from
Fine Featherheads can be styled any
way at up to 450 degrees, and they last
about four months. Fine Featherheads
works with a single farm to ensure
ethical treatment of the roosters and
uses mineral-based dye. The feathers
are attached onto the hair using a micro
link that can be clamped into place and
removed for later use.
www.nailsmag.com//21435
6. Donna Bella Milans feathers are real
and come from farm-raised roosters.
They are organically dyed to create fun
colors and textures. The extensions last
up to four months and are attached
using micro beads. Clients can blow-dry,
straighten, or curl their hair while wearing
the feathers. Each package comes with
four feathers.
www.nailsmag.com//21436
Forget the hair dye
and get natural
versatility for your
clients hair with
feathers. Removable
and easy to
apply, feather hair
extensions give
highlighted texture
and personality to
their locks.
PHOTOGRAPHY BY KIMBERLY PHAM
STYLE
}
na1011boutique.indd 102 8/24/11 11:52:20 AM
www.nailsmag.com/fifi/21136
na1011boutique.indd 103 8/24/11 11:52:46 AM
NAILS PERFECTED Only from Akzentz
www.akzentz.com
COPYRIGHT HAIGH INDUSTRIES INC.
COLOUR NAILS
THAT LAST
Variety of luxurious colours
No smudging, No chipping, No cracking
Long lasting very high gloss shine
Protects the natural nail
Easily removed in 10 minutes
100% pure gel
www.nailsmag.com/fifi/21305
na1011busNF.indd 104 8/24/11 11:53:49 AM
OCTOBER 2011 | NAILS MAGAZINE | 105
BUSINESS
}
Who Doesnt
Want to Paint
Their Puppy?
The dog-lovers among your clients will be
thrilled to nd Puppy Paint on your retail
shelves. From the makers of Piggy Paint, Puppy
Paint is a non-toxic, eco-friendly nail polish that
is specially formulated from natural ingredients.
Made in the U.S., Puppy Paints hypoallergenic,
odorless formula is gentle enough to use on
sensitive puppies, yet it dries to a hard, durable
nish and even has an embittering agent in the
polish to prevent licking.
For more information, go to www.nailsmag.
com//21441. >>>
PHOTOGRAPHY ISTOCKPHOTO.COM/STOCKCUBE
.com
Find other pet-focused beauty
products for your salons boutique at
www.nailsmag.com/petretail.
na1011busNF.indd 105 8/24/11 11:53:52 AM
106 | NAILS MAGAZINE | OCTOBER 2011
www.nailsmag.com/fifi/21249
Jump Aboard the
Welcome Wagon
Adrienne Schodtler may be too busy
at the salon to reach out personally to
each of her new neighbors in the town
of Fuquay-Varina, N.C., but Schodtler,
owner of Nails by Adrienne, employs a
service called New Neighbor to do just
that. New Neighbor receives lists of new
homeowners in the area and visits them
with a complimentary basket full of gifts
from local businesses, she says. The
cost is $3 per visit plus the cost of the
supplies put in the basket (card, service
menu, samples, etc.). My ladies average
50 visits per month. At the end of the month I receive all of the contact info for those
that have been visited so I can follow up with the residents through mail, e-mail, or
phone. She includes a coupon for a complimentary express manicure because it is
a quick and inexpensive service.
While Schodtler has found this face-to-face marketing approach efective, that
may not always be feasible. So techs can orchestrate mini mail or e-mail campaigns
by obtaining the addresses of people who have recently moved in from their local
chamber of commerce. There are also companies like Moving Targets (www.
movingtargets.com) that will, for a fee, provide you with mailing opportunities.
Milady
Webinars
Are Online
Industry trainer Steve
Gomez is hosting a series
of complimentary Milady
webinars designed for salon
and spa professionals. The
series, which commenced
in June, kicked off with the
topic How to Successfully
Manage Your Salon or
Spa Business. Other topics include How to Create a Service-First Culture,
Creating a Team of Peak Performers, and How to Increase Your Earning
Power. You can register and nd links to any webinars you may have missed at
www.milady.cengage.com/profwebinarseries/Main.html.
Have a business question?
(about marketing, pricing, personnel, etc.)
E-mail it to Judy.Lessin@bobit.com and check back here for an expert answer.
na1011busNF.indd 106 8/24/11 11:53:59 AM
OCTOBER 2011 | NAILS MAGAZINE | 107
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Dont forget the fundamentals of making
a good rst impression on new clients.
These simple rules from NSIs Jessie
Burkhardt can be found in the companys
downloadable e-book Building Your Clientele in 6-9 Months: A 360

Guide
to Generating Income.
Keep a clean house: The rst thing new clients will notice is the physical
appearance of the salon, from curb appeal and signage to interior design. More
important than trendy paint colors or uber-modern furniture is cleanliness.
Dust is entirely unacceptable in a salon. All glass and mirrors should be spot-
free and nail stations should be cleaned and reorganized between services. A
more thorough cleaning is necessary on a semi-regular basis. If you cant keep
up with it on your own, consider hiring a cleaning service.
Be on time: If a client is running behind, be creative in nding ways to shorten
the service so it doesnt inconvenience your next client. If you dont work alone,
perhaps someone else can help you nish a service while you start with the next
client. You may want to institute a late policy so clients understand that if they
are so many minutes late, they may need to reschedule or change their service.
It is best to never refuse a service if you can nd another way around it. You may
have to switch her service to something that takes less time. Late clients will
appreciate your eforts and not feel they are being punished.
Consider ofering light refreshments: You can ofer light refreshments to
your clients for very little money. Were not talking about champagne and
caviar. Bottled water and cookies are perfectly ne. Just keep food and water
away from the nail product area to adhere to local health laws. If you do wish
to serve alcohol, check with your attorney or insurance agent rst to ensure
that any permits are acquired.
Adopt the three-foot rule: Never let your client get more than three feet
from your side. There is nothing worse than a client who is unfamiliar with the
layout of the salon. Point out the restrooms, so she sees how to get there from
the front door and from the work area you are using.
Make payments easy: Accept cash, checks, and credit cards. If accepting
checks makes you queasy, consider getting a check system to validate checks.
More payment options means more income for your salon or spa.
Write thank you notes: With e-mail and texts becoming the most common
forms of communication these days, a handwritten thank you note can really
impress someone. Dont stress over the wording; a simple Thank you for
visiting the salon. I loved having you and I hope you enjoyed your service.
Please come back and see us soon! will do.
For Starters,
Keep It Clean
na1011busNF.indd 107 8/24/11 11:54:02 AM
108 | NAILS MAGAZINE | OCTOBER 2011
Health insurance would be a plus! But
I love my job either way.
April Abeyta
Selah Salon & Spa, El Paso, Texas
Right now, nothing. I have a wonderful
salon owner/boss who is willing to
work with me when I need it. She looks
at me as an equal, never criticizes me
(especially in front of clients, and Ive
been there before), and we help each
other out in any way we can (like
taking care of clients when either one
is sick, holding down the fort when the
other is not there, etc.).
Yvette Pitt
The Lacquer Beauty Lounge,
Watsonville, Calif.
I would say employees coming together
for some pampering time just as
appreciation for their hard work because
with the way the economy is, it may be
hard to get more benets or money.
LaBrina White
Sizzor Trix Salon & Eyebrow Threading, Alsip, Ill.
Other than money, my motivation is
my clientele, the bond Ive made with
them and the feeling I get when they
leave with smiles on their faces. I have
clients who are cancer survivors, and
Ive walked with them through it all.
There is nothing that can compare to
the feeling of knowing that you have
not only done someones nails, but
you have also made a difference in
their lives.
Monica Albino
Yauco, Puerto Rico
There are nail salons on almost every
corner thats what motivates me to
work hard every day! I show my clients
they are valued and special. You have
to in this competitive industry.
Amy Cerioni
Aqua Essentials Day Spa & Salon, Madera, Calif.
I already work six days a week, but my
motivation is always to keep my clients
happy. I like to be available for them.
I know what its like trying to book
an appointment for a service and not
getting one simply because that beauty
professional works three days a week.
Robyn Schwartz
Polished & Pampered Hair & Esthetics,
Grand Forks, British Columbia, Canada
I feel like I would be more dedicated if
I had more training available at a lower
cost. Since Im from Montana it sure
costs quite a bit to get to any class.
Taylar Hillman
Bliss Hair Body & Boutique, Anaconda, Mont.
Other than money, Im motivated to
work harder because I want to gain a
customers trust. I like to give her what
shes asking and looking for, have her
come back as a future loyal client, and
for her to be satised and happy that
shes walked into a salon thats willing
to take care of all her nail needs and
not rush her out the door.
Hao Vo
D.C. Nails, Dunellen, N.J.
ILLUSTRATION BY AJAY PECKHAM
reader to reader
}
BUSINESS
Next question:
Who is your best nail friend (another nail tech who you talk shop with)?
[Answers will be printed in the January 2012 Issue.] Share your opinion on the
topic by e-mailing your response by October 15 to sree.roy@bobit.com. Please
include your name, salon name, city, and state with your response.
Other than money,
what would motivate
you to work harder at
your current salon?
.com
&ULL
HEALTH
BENEFITS
INCLUDED
N
O
W
H
IR
IN
G
N
A
IL
T
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C
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S
!
na1011reader2reader.indd 108 8/24/11 11:54:38 AM
www.nailsmag.com/fifi/21109
na1011reader2reader.indd 109 8/24/11 11:54:42 AM
110 | NAILS MAGAZINE | OCTOBER 2011
Hi, my name is Tracy Newkirk and Ive been a manicurist for 20+
years. I take sanitation classes yearly. I specialize in natural nails
and pedicures, which I can customize to meet your time and fi-
nancial needs. I love, love, love doing custom artwork and playing
with all the bling bling! Im passionate about my business and try
to educate my clients as much as they would like. If you have any
questions or would love to experience the U TOE PIA touch, give
me a call.
Tracy Newkirk
U TOE PIA (Your Toes Perfected In Appearance) in Salon Del Monaco,
Fresno, Calif.
I always have my nails on, so I just nicely ask what number floor
they need and as I push they see my nails and ... theres always
a client!
Claudia Arroyo
Glitternails Art Studio, Modesto, Calif.
I usually compliment their nails and then hand them a card and tell
them, I would love to do your nails. I specialize in spa pedicures
and pampering you. Then sometimes if we have time I show them
a few pictures of my work on my phone.
Julie Perry
Strands Hair & Nail Salon, Brookhaven, Miss.
I have my big toes Minxed most of the time and my nails are always
done. So I often have people comment on my toes and I tell them I
specialize in hybrid manicures like Shellac and Jessicas Geleration
in Kenneth Village in Glendale. I give them a card and tell them to
call me anytime to have their fingers or toes looking great.
Kandice Astamendi
Performance Nails by Kandice in Chrissys Salon, Glendale Calif.
Hi, My names Melodie. I own Tickled Pink Nail Salon. We
specialize in manicures and pedicures and making our clients
ILLUSTRATION ISTOCKPHOTO.COM/DZHAMILIYA ERMAKOVA
}
BUSINESS
Many of you tell us you lead
with a compliment. When
you meet someone who is
a potential client, what do
you say in a minute or less
to introduce yourself as a
nail tech? In other words
whats your elevator speech?
The Big Pitch
Hi Im Jeri. I have been doing nails for over 20 years
and I specialize in the restoration of your natural nails
and spa pedicures. I also offer Shellac and Axxium nails.
When your current nail tech goes on vacation, here is
my card, you can give me a call.
Jeri Wood
Beauty Brands, Shiloh, Ill.
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na1011elevator.indd 111 8/25/11 5:42:19 PM
112 | NAILS MAGAZINE | OCTOBER 2011
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www.nailsmag.com/fifi/21262
feel like royalty. I would love the opportunity to pamper you a bit.
Heres my card with a 50% discount offer on the back. Come see
me, youll be so pampered youll be tickled pink! Depending on
the situation and where we are in at the time I will offer to go ahead
and get an appointment set up. (I keep my appointment book in
my purse and on my phone.) Also, the discount I offer on the back
of the card will vary according to what our specials are at that time
and how slow the season is.
Melody Hand
Tickled Pink Nail Salon, Clayton, N.C.
The best advertising is me my hands and nails. I look at her and
always compliment something. It doesnt necessary have to be the
hands. It could go something like this: I like your bag and your
hands. I can see that you take care of yourself and if you want I
would love to do your manicure sometime. If shes a nail biter I
say something like; I love your bag/shoes; Im crazy for shoes and
nails. Oh I see that you may be a nail biter? Do you know, I was one
before so I know for sure I can help you quit, if you want. I give her
my card. Usually I write something on the back, giving her a 10%
discount on the first appointment or something so she feels special.
And on my business card I show her where to find pictures and
information about me and my work.
Harrine Bravin
Ines Nail-Lash, Nybro, Sweden
My nails are always done so I like to play hand model and whip out
my phone, have my hand at my face, or play with my bracelet or
ring, especially when I know theres someone close by or watching.
Nine times out of 10 I will get a comment and Ill say, Oh thank
you so much, heres my card. Come see me. I love doing nails. You
have pretty hands!
Lynette Guzman
Nail Creations by Lynette in Karens Place, New Boston, Mich.
When the opportunity is right I will shamelessly tell them to come
in for a free manicure or suggest one for their wife, sister, or friend.
Then they are usually hooked.
Sav Marie Durham
Savvy Esthetiques, Castlegar,
British Columbia, Canada
Ive actually been as abrupt as Oh my gosh, your nails make me
sad! Here are some pictures of what I can do for you. And once I
actually said, Holy crap, those nails are atrocious! That was to a
client 30 years ago. I still do her nails today. But mostly I just say,
Gosh, I love the color of your nails. Is that Young Nails Purple Dawn
(or whatever)? Im usually right, then Ill ask if shes from our area
and if shes happy with her nail tech. If she says yes, then I say,
Well you should be! She does a great job! I then notice if her toes
are done and suggest she get her tech to do them and if she doesnt
do toes, Id be more than happy to assist her. Usually Ill show her
my toes. Then, if she says no shes not happy with her tech, Ill hand
her my card and tell her how amazing I am and what a wonderful
salon I have! I just small talk and feel their humor out.
Lisa Anderson
Avanti Salon, Sparks, Nev.
na1011elevator.indd 112 8/24/11 3:32:10 PM
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na1011elevator.indd 113 8/24/11 3:32:14 PM
114 | NAILS MAGAZINE | OCTOBER 2011
use dirty implements.
Susan Acciari, St. Paul, Minn.
use inferior
products.
Bonnie Haberlin,
Inner Goddess Nail Designs,
Williams Lake, B.C., Canada
undervalue
our services.
Bonnie Bast Haberlin
...text while
working.
Sav Marie Durham
go without
being encouraged
to seek continuing
education.
Holly Schippers,
FingerNailFixer, Bussey, Iowa
... use inferior
disinfection
practices in
their business.
Tania Rice,
Indira Salon and Spa, Regina,
Saskatchewan, Canada
go through troubled
times alone.
Kim Hanzlik,
Nails, Hands, Feet and Toes,
Winnemucca, Nev.
... give up on their dreams of
becoming something amazing.
Aimie Westerman,
Posh Nails & Designs, Williams Lake, B.C., Canada
dictate
their prices.
Nikki Roberts-Dotson,
Polish Nails & More,
West Memphis, Ark.
compromise quality
for quantity.
Tania Rice, Indira Salon and Spa,
Regina, Saskatchewan, Canada
file irresponsibly.
Jennifer Williamson,
Jens Salon, South Jordan, Utah
get discouraged
when they are first
starting out.
Erin Snyder Dixon,
Extremities Spa Salon, Newport News, Va.
trash talk other nail techs.
Anna Love,
Exalted, NailandBody.com, Parksville, B.C., Canada
>>>
Nail techs dont let nail techs
}
BUSINESS
We asked nail techs to nish this sentence:
na1011nailTechs.indd 114 8/26/11 9:58:55 AM
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na1011nailTechs.indd 115 8/25/11 4:40:54 PM
www.nailsmag.com/fifi/21249
116 | NAILS MAGAZINE | OCTOBER 2011
...talk about themselves unconfidently,
or someone else rudely.
Vivian Durham,
Savvy Esthetiques, Castlegar, B.C., Canada
. . . forget they
need to network
with other techs.
Alica Best,
Upscale Nail Bar, Grif n, Ga.
cheat others.
Sally Marie Ramirez-Felix
...use Dollar Store
press-on nails.
Amanda Pruitt Weeks
...stop learning about new products to
stay excited and fresh.
Kandice Astamendi,
Performance Nails @ Chrissys, Glendale, Calif.
...borrow their
acrylic brushes.
Rose Edwards,
Nails by Rose, Baraga, Mich.
use their implements.
Char Miller,
NeoSole Nail Lounge, Flossmoor, Ill.
...forget to disinfect
their implements.
Kim Speichts,
Nail Enhancements by Kim, Digby, Nova Scotia, Canada
use inferior,
cheap products.
Lisa Fahl,
Lather Salon, Fremont, Calif.
na1011nailTechs.indd 116 8/26/11 9:59:05 AM
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www.nailsmag.com/fifi/21196
OCTOBER 2011 | NAILS MAGAZINE | 117
bite their own nails.
Leslie Marie Gray
. . . have
naked
nails.
Samantha Huf

Lisa Lang,
Hey! Nice Nails, Oakville, Ontario, Canada
...use an electric
file to prepare
the surface of the
natural nails.
Nancy Rosewall, Carseldine,
Queensland, Australia
drink
and
drill!
Jenny Heimbuch,
Loves Park, Ill.
feed ri di culous i ndustry
myths about professi onal
products and servi ces.
Melanie Carey,
Acrylic Nail Design, Dieppe, New Brunswick, Canada
...talk badly
about other
nail techs.
Cindy Walston, Portland, Ore.
na1011nailTechs.indd 117 8/26/11 9:57:42 AM
118 | NAILS MAGAZINE | OCTOBER 2011
Starting a nail salon amid
a slow economic climate
worried Loan Nguyen, owner
of Gloss Nail Spa. But after celebrating
its rst anniversary, she is considering
expanding. Since opening in March
2010, Nguyen has been vigorously
grooming this business into a popular
and prospering nail spot in Milwaukee.
I put money aside for about six
months just as back up to make sure
we had enough, Nguyen says. But
after only three months, we were able
to pay everything, and then from there
its only been getting better, she says.
Gloss started with ve technicians,
including Nguyen, who had been a
nail tech for 15 years before opening
the salon. Her exposure to nails came
while in college when her parents
opened a nail salon. Nails have
always been in my face, she says. The
nail spa now boasts 14 technicians, all
on commission, and an esthetician.
After nishing her bachelors degree
in business from the University of
Wisconsin-Milwaukee, Nguyen pursued
a career in real estate for several years
until marrying. After years of hearing
about her parents salon, she decided
to get her license. While starting a
family she alternated between part-
time and full-time as a nail tech.
But eventually she wanted more.
I knew I needed to branch out on
my own, she says. I was tired of
working at a salon that doesnt really
care about the clients who come
in, so I decided to open a somewhat
affordable salon that is really clean and
high-quality and is pretty modern too.
NO BOOKS TO A FULL SCHEDULE
When Nguyen started Gloss Nail Spa,
she accepted walk-ins only and had no
appointment book. That just did not
work because 20 people would walk in
salon profle
Glossing Over the Block
QUICK LOOK
Salon Name: Gloss Nail Spa
Location: Milwaukee
Owner: Loan Nguyen
Square Footage: 1,800
Opened: March 2010
Number of Nail Techs/Total Staf:14/15
Specialties: No-Chip Manicure
Compensation: Commission
Website: www.glossnailspa.net
With style and dedication to no-chip services, Gloss Nail Spa was the rst business to open in a
newly developed Milwaukee neighborhood, and it has no plans to leave. BY JOANNE M. TUCKER
}
BUSINESS
Loan Nguyen, owner of Gloss Nail
Spa, plans to expand the salon into
the tness center next door when the
center moves to a nearby building.
>>>
PHOTOGRAPHY COURTESY OF GLOSS NAIL SPA
na1011salonprofile.indd 118 8/24/11 12:01:45 PM
GELAXYUSA@GMAIL.COM
www.nailsmag.com/fifi/21208
na1011salonprofile.indd 119 8/25/11 4:05:36 PM
120 | NAILS MAGAZINE | OCTOBER 2011
www.nailsmag.com/fifi/21271
at once, and there wouldnt be enough
techs, she says. Now, the appointment
book is a priority. She says that unlike
other similarly priced salons, Gloss
is sure to get appointment clients in
on time and never takes a walk-in
rst. When we set an appointment,
we dont make them wait; a lot of our
clients appreciate that, she says. Now,
appointments make up 90% of the nail
spas customers.
Hiring technicians in those rst
six months became a seemingly
impossible mission as well. It was
hard to nd people to work, especially
as a new salon, because people dont
want to work at a place that hardly
has any clients to begin with, says
Nguyen, adding that she had to seek
out nail techs in order to keep up
with the trafc. At rst there wasnt
that much business, but from word of
mouth it grew so quickly.
Now that she has enough
technicians, scheduling them has
proven to be the most difcult task in
managing the salon, especially with
the motto of keeping appointments at
the top of the list while also accepting
walk-ins. To help keep a smooth
schedule, Nguyen emphasizes that the
techs stay within 10 minutes of the
appointment time frame. She allows
techs to make their own hours and
days to work, all the while trying to
keep gaps to a minimum. Scheduling
is denitely the hardest, says Nguyen,
who offsets this by lling in herself
when necessary.
Nguyen encourages the technicians
to build their own clientele. Normally
when you work at a salon they dont
really want you to build a clientele
because if you leave they dont want
you to take those clients with you,
she says. I tell my technicians, This
is your business even if you leave
these are still your clients.
Due to her experience as a nail tech,
Nguyen says she understands the
importance of building trust with a
client. If you leave a salon, you want to
be able to tell the clients that you will
1. With a stylish modern look, Nguyen wanted the salon to
have a unique feel and high-end look, but with traditional
prices. 2. With 10 manicure tables, a manicure bar, and
eight pedicure chairs, the clientele and 14 technicians (plus
one esthetician) are beginning to outgrow the space.
2 1
na1011salonprofile.indd 120 8/24/11 12:01:52 PM
www.nailsmag.com/fifi/21221
na1011salonprofile.indd 121 8/24/11 12:04:20 PM
122 | NAILS MAGAZINE | OCTOBER 2011
www.nailsmag.com/fifi/21122
gladly take their business with you.
Nguyens clients are people she has
serviced for more than ve years.
GLOSS FOR PROFESSIONALS Most of
Gloss Nail Spas clients are working
class ladies as Nguyen calls them, who
head into the salon after their full-time
jobs. The salon is around the corner
and on the other side of the Milwaukee
River from several business centers,
but is close enough to allow for a
connection to the area. And if they are
a daytime client, they most likely work
from home, according to Nguyen.
Professional women arent the only
ones walking around the block to go
to Gloss professional males account
for 20% of the salons business. We do
have a lot of men coming in, Nguyen
says. A lot of them are professionals
who need to keep their nails clean.
She says some of the men come in on
their own the rst time, but many are
physically brought in by a woman and
some through gift certicates. A lot of
them end up liking it and keep coming
in, she says. Nguyen notes that many
clients who go to more expensive salons
end up coming back to Gloss Nail Spa,
saying they felt the service was better
and had more value for the price.
Gloss offers top professional
products, which ts for its most popular
services: the No-Chip Manicure and
Pedicure. The No-Chip Manicure is
$40, compared to the Classic Manicure
at $15. Nguyen says she carries six
lines of no-chip products, including
Hand & Nail Harmonys Gelish, OPIs
Axxium, and CNDs Shellac. She
buys new polishes almost every week
because it helps keep and bring in
clients. Im really into bringing new
things into the salon, she says.
The services are all-inclusive. You
dont get cheated, Nguyen says. We
dont charge extra for callus remover;
we try to be on top of everything and
service our clients however they feel
the most comfortable.
1. Bamboo is the theme throughout the nail spa,
highlighted by the marbled brown ooring and teal walls.
The pedicure area is tucked in the back, where the No-
Chip Pedicure costs $60 and the Classic Pedicure is
$30. 2. Appointments make up 90% of the customers,
a drastic change from when Nguyen opened the salon in
March 2010 as a walk-in only establishment.
2 1
na1011salonprofile.indd 122 8/25/11 6:00:36 PM
www.nailsmag.com//21210
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124 | NAILS MAGAZINE | OCTOBER 2011
www.nailsmag.com/fifi/21122
GRABBING TRAFFIC Part of Nguyens
surprise in the quick growth of her
business is that she started Gloss in a
newly developed area, where the salon
was the rst building to open. Were
surrounded by apartment complexes
and condos on a busy street. If you drive
by fast you might miss us, she says.
Once you get into the salon, the teal
colors and earth tones matched with the
bamboo setting in the open space lend
a trendy, stylish feeling. Upon walking
into Gloss, theres an open manicure
bar and a sleek reception and waiting
area. Behind the manicure bar sit 10
manicure tables and the pedicure space,
which is set apart by bamboo and pillar-
styled walling. There is also a private
facial room.
Nguyen is looking to expand the
salon into what is currently a tness
center next door. The center is planning
to move into a nearby building
under construction in a couple years.
Meanwhile, were just trying to gure
out the maintenance and how much it
will really cost to do it, she says.
Nguyen works with local charities
to help get the business name out
there. She says the community
sometimes through a referral from a
client often asks her to participate
in different events. The salon also does
party services, such as birthdays and
wedding events.
With the recession, Nguyen says
getting other businesses in the area
has been slow, and she recognizes
development will take time. But for
now, Nguyen and staff just wish there
were more eateries around. Theres
no food! she laughs. We have to walk
at least three or four blocks down to
get food.
for $40 is popular for special
events.
Nails take precedence at
this nail spa, as there is no
retail area. If a client asks
about a particular product
used in a service, the techs
are free to sell them a
product, but they do not get
commission from retail.
Before buying too much of one
product, Nguyen puts everything
through a wear test rst. I like to
try them out before I really invest in
them, she says. All the techs use CND
for base and top coats, and clients love
OPI partially because of the frequency
of new polishes released. Gloss also
uses products from Jessica Cosmetics
and Minx Nails. The Minx manicure
The manicure bar ofers an easy space
for technicians to do quick clean-ups and
express manicures for clients on-the-go.
na1011salonprofile.indd 124 8/25/11 6:01:11 PM
www.nailsmag.com/fifi/21122
na1011salonprofile.indd 125 8/24/11 12:04:50 PM
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na1011healthNF.indd 126 8/24/11 3:16:23 PM
OCTOBER 2011 | NAILS MAGAZINE | 127
HEALTH
}
By becoming a member of the
International Pedicure Association
(IPA), nail techs can demonstrate
to clients and peers their
commitment to providing safe,
professional pedicuring services.
Not only do members receive a
business listing in the IPA directory
for consumers, they gain access to
monthly educational and business webinars. New
members receive a welcome pack that includes a
decal they can display in the salon.
Other benets include access to the members-only
section of the website where youll nd the following:
> Salon safety guidelines including sanitation
and sterilization procedures of equipment, health and
safety of the pedicurist, best practices, and access to
client and salon forms.
> Educational opportunities and information
includes newsletters, details on IPA webinars, and
external courses that ofer discounts to members.
> Gallery of foot conditions a catalog of
conditions observed by pedicurists and podiatrists
(with educational text alongside each image).
> Questions and answers post your questions or
review the questions submitted by other members.
> Message board this allows you to discuss an
issue or topic with your peers.
For more information, go to
www.pedicureassociation.org. >>>
Membership
Has Its Benets
na1011healthNF.indd 127 8/24/11 3:16:29 PM
128 | NAILS MAGAZINE | OCTOBER 2011
Help Clients With Callus Control
Made to be used in the
salon or retailed as a
high-end salon item,
the new ANSR: Sole can
tackle any foot problem
from simple calluses
to extremely dry and
cracked feet, according
to the company. This
user-friendly beauty
tool features a portable,
cordless, no-slip design and is rechargeable.
Simply soak the foot in water and use the tool to gently scrub calluses with
a painless, replaceable metal le until the toughened skin is removed. Excess
particles are captured in a callus debris container, which can be removed and
washed. A silicon guard also prevents the particles from scattering everywhere,
making the entire process easy with no clean up. For thicker calluses, the company
recommends using the tool up to 10 minutes per day until the callus is reduced.
The suggested retail price is $120 and wholesale pricing is available. For more
information, visit www.nailsmag.com//21451.
At Spa Gregories,
a small Southern
California-based chain of salons and day spas, they make it
easy for their clients to raise money for their favorite causes.
To host a day-long fundraiser at the spa, the event organizer
simply books a date (Monday through Thursday) and lets
all the supporters know when its happening. Spa Gregories
will donate 15% of the proceeds from six or more guests to
the charity. Guests can book appointments for any service at
various times throughout the organizations designated day;
they just have to be sure to mention they are part of that group
when booking.
With a check for 15% of all purchases going to the sponsoring
charity, these salon events are the perfect combination of giving
and receiving.
Spa Gregories
Makes Giving Easy
153 salon profiles
seventy three articles on working healthy
485 step-by-step demos
583 all-new Encyclopedia entries
340 reader questions answered
336 covers to view
twenty eight years worth of magazine content
57 combined years of editorial experience
58,062 NAIL ART PICTURES
247 technical videos
20 years of industry statistics
122 photo galleries
four giveaways every month
4,587 stories
80 nail disorders explained
8,300 other art images
310 polish articles
eight blogs
1,436 companies in our salon directory
the brand new
NAILSMAG.COM
everything a nail tech needs
NAILSMAG.COM
NAILSMAG.COM
NAILSMAG.COM
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NAILSMAG.COM
na1011healthNF.indd 128 8/25/11 4:37:38 PM
OCTOBER 2011 | NAILS MAGAZINE | 129
www.nailsmag.com/fifi/21257
Have a health question?
(about salon safety and sanitation, nail disorders, science, etc.)
E-mail it to Judy.Lessin@bobit.com and check back here for an expert answer.
Q
A
Q
AND
} {
I am a long-time nail enthusiast who fnally found the time to go to nail school. I
am enjoying my decision thus far, but I have found that acrylics (including odor-
less) bother my allergies and asthma. I was wondering what advice you might
have. And could I be successful offering little to no acrylic services?
> By working safely to avoid over-exposure to the products and lings or dust,
its possible to avoid aggravating these conditions, but this can be challenging if
there are pre-existing sensitivities to acrylic products. This is because all articial
nail products contain some type of acrylic and there are no exceptions. It is
certainly possible to lower inhalation exposures and prevent skin contact (e.g.
use of local source capture ventilation and gloves), but those with existing aller-
gies must avoid direct contact with the uncured product, as well as dust, lings,
and the sticky inhibition layers that form on some UV gel enhancements during
cure. I would recommend speaking to your personal physician for guidance and
advice on steps you can take to help prevent aggravating your condition.
Doug Schoon is chief scientic advisor for CND.
> You may have hit a bump in the road. Allergies are a real problem for nail
techs, and your health needs to come rst. You can try air cleaners, masks, and
different products. And even if those changes work now, they wont work for long.
That ugly monster will surface again when working with chemicals and dust. Its
just not good for someone with allergies and asthma. I am not a doctor, but I am
a nail tech and a salon owner. You need to know that you can be successful as a
natural nail artist. That would not have been true in the 90s, but in todays nail
world you can specialize in natural nail care and have the busiest salon in town
at the same time. Natural nail care also has a larger prot margin than enhance-
ment services. In this market, the price we can charge for enhancements is being
driven down. In many areas the price we can charge for a manicure is going up.
I think there is nothing more beautiful than a healthy natural nail. Dont get
discouraged. Do nails with a passion, and you will be successful.
Shari Finger is the owner of Fingers Nail Studio in W. Dundee, Ill.
Eye Care
According to the Nail
Manufacturers Council, nail
techs should use lighting bright
enough for the task, but avoid
too much glare to reduce
eyestrain. Blink frequently or
use eye drops to keep eyes
moist and occasionally look
away from your subject to
prevent eye fatigue.
na1011healthNF.indd 129 8/24/11 3:24:08 PM
130 | NAILS MAGAZINE | OCTOBER 2011
Brittle Nails
Sometimes called
onychorrhexis or
onychoschizia,
brittle nails peel,
split, and break
easily.
What is it?
How do you get it?
How is it treated?
What can a tech do?
Brittle nails split, peel, and break easily. It is nearly impossible to grow nails out when they are brittle,
because once the nails have any amount of free edge, they split and break. If the nails lack moisture, as
they often do with brittle nails, its likely the skin will lack moisture as well. The skin surrounding the nails
may crack, split, and bleed.
Brittle nails are often the result of a lack of moisture. They can be caused by medical conditions such as a
thyroid problem or a hormone imbalance, but more often than not, brittle nails are caused by an interac-
tion with the environment. When fingernails are brittle, but toenails are not, theres a good chance that
the nails are brittle because they are being exposed to something that dehydrates them. Detergents,
soaps, or other allergens could cause the nails to split, but a common culprit of splitting nails is plain,
everyday water. People who are in and out of water all day long are more likely to develop brittle nails.
An unavoidable factor that contributes to brittle nails is age. The bodys ability to retain moisture begins
to change at around age 35.
Nails should be hydrated regularly. A moisturizer that contains urea is often recommended. Of course,
if the client is in a lot of water, she can wear gloves to protect her hands and nails. Other treatments
could include biotin, a B-complex vitamin that is available over the counter. The recommended dose is
2.5-3 milligrams a day for four to six months. Silica or orthosilicic acid may also help clients who suffer
from brittle nails.
Nail techs can treat brittle nails in a number of ways. The first is to work with the client, educating her
on ways to keep her hands moisturized. Techs can also offer clients in-salon moisturizing treatments,
such as paraffin, and you can sell clients hydrating products, such as your favorite cuticle oil, that
clients can use at home. Techs can create an extra-hydrating nail service and market it to clients with
brittle nails. Be sure to use a natural nail strengthener under the polish, and apply cuticle oil to clients
nails before they leave.
Applying and removing polish frequently can also dehydrate nails, causing them to become brittle.
Clients who remove their polish more than once a week may complain that their nails have begun to
split. Techs can remind clients to moisturize hands as one step in their at-home polish change. You
might recommend to clients that they soak their hands in water for a few minutes before bedtime and
then add a generous amount of moisturizer to the hands. They should then place cotton gloves over the
hands and wear them overnight.
under the microscope
What else?
.com
For more information about brittle nails,
log on to www.nailsmag.com/encyclopedia.
}
HEALTH
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na1011disease.indd 131 8/24/11 12:07:23 PM
132 | NAILS MAGAZINE | OCTOBER 2011
After seven years of doing
nails, Leanne Brown of Regina,
Saskatchewan, Canada, began
to notice numbness in her hands and
thumbs. She continued working, but six
years later, she realized not only had the
numbness increased, but sore shoul-
ders, exhaustion, and reduced efciency
were added to her list of ailments. She
made an appointment with a doctor,
fully expecting to hear she had carpel
tunnel. Instead, the doctor referred her
to a hand clinic. The physical therapist
said the problem wasnt my hand at all,
says Brown. The problem was actually
coming from the chest.
Physical therapist Norma Doerksen
told Brown that her trouble was the
result of her chest being constricted
for long periods of time, and the
constriction came from the way she
rolled her shoulders forward when
she worked. Her posture compressed
a neurovascular structure, disrupting
the signals the nerves were sending
down to the hands and causing numb-
ness and tingling in her ngers and
thumbs. The constriction caused by
poor posture also caused tightening in
the anterior neck muscles that affected
her breathing pattern, says Doerksen.
Brown was taking shallow breaths in
the top of her chest instead of taking
deep breaths into the lungs. Over time
the ongoing pain and sensory changes
affected her energy and pain level,
says Doerksen.
Working with Doerksen, Brown
began treatment that includes proper
stretching and soft tissue mobilization,
breathing techniques, and biofeed-
back. She also receives treatment
from a registered massage therapist.
Doerksen performs myofacial and
soft tissue massage along with laser
therapy, which stimulates Browns
pressure points using a laser instead of
a needle. The biofeedback component
of her treatment is delivered through
software that assists in breathing tech-
niques and relaxation, created by Wild
Divine, Healing Rhythms. A video is
played of rhythmic movement, such as
waves, and Brown breathes in and out
in sync to the video. Sensors attached
to Brown detect the bodys physiolog-
ical response. The program responds
to the changes in Browns heart rate;
when her heart rate lowers enough for
the computer to register the relaxed
rate, it moves on to the next exercise
in the program. This teaches Brown
the proper timing of her breathing.
Along with therapy at the rehab
center, Brown faithfully performs
daily stretches and breathing exer-
cises prescribed by Doerksen. She
says what she learned has helped her
immensely. In only three weeks, she
saw improvement in her sleep patterns,
in her energy level, and in the sore-
ness of her body. In addition, she has
increased her service times at work,
returning to the speed she worked at
before her pain began. Brown believes
all nail techs can benet from the
simple exercises she learned during
her treatment. Its so important that
we take care of ourselves as well as our
clients, says Brown. This is changing
my life and career for the better, and
I think all nail techs can benet from
the exercises Im learning.
Weve listed some of the easy-
to-implement exercises Doerksen
prescribed for Brown. Techs can
perform the stretches at work and
home to offset the aches and pains
often viewed as an unavoidable side
effect of being a nail tech. Doerksen
says that while the exercises would
undoubtedly be benecial to any nail
technician who struggles with proper
posture, they should not be viewed as
a treatment plan. Any nail tech who
experiences soreness, numbness, or
tingling should seek the opinion and
advise of a professional therapist or
doctor, says Doerksen.
PHOTOGRAPHY BY KIMBERLY PHAM
}
HEALTH
Its a Sore Subject
Achy shoulders, numb
thumbs, sore muscles,
and persistent exhaustion.
Sometimes aches and pain
seem like an unavoidable
by-product of doing nails.
One nail tech disagrees.
BY MICHELLE PRATT
na1011sore.indd 132 8/24/11 12:09:53 PM
OCTOBER 2011 | NAILS MAGAZINE | 133
IN THE SALON
Button in Your Back
Lay on your back with a pillow under your head and knees bent up
with hands resting on your stomach. Imagine two buttons on the back of
your shoulders and gently press the buttons down to the oor to open
the chest and stretch the pectoralis muscles. Hold for one breath and
relax. Repeat three to ve times.
Thoracic Mobilization
For these three exercises, lie on your back with knees bent and feet on
the oor. Place a pillow under your neck for support and a small rolled
towel vertically in the center of the spine. Keep stomach muscles tight
and do not let the low back arch. Keep the lower back to the oor. Repeat
each exercise ve times.
Exercise 1: Raise arms in the air as if youre lifting something. While
inhaling, lower arms overhead to the oor. Exhale as you return arms to
raised position.
Exercise 2: Raise arms in the air as in the rst exercise, but this time,
raise only the right arm overhead while lowering the left arm to the oor
by your thigh.
Exercise 3: Lie with elbows out to the side at a 90-degree angle. Raise
and lower your arms as if youre lifting weights.
Breathing properly and stretching regularly throughout the
day will result in improved circulation and more energy.
However, it will be difcult to experience satisfying results
if the desk and chair prevent a tech from working with the
proper posture. Brown had the advantage of having her work
station evaluated to see where she could make ergonomic
improvements. She was told she was sitting up too high and
was too far away from her client. She remedied that with a
new desk, which has a section removed from the middle so
she could be closer to her client, plus, she purchased a chair
that allows her to sit lower.
Deep Breathing
Take slow deep breaths in through the nose and out
through the mouth starting with a count of two in and two
out. Breathe deeply to the bottom of the lungs. To know if
youre breathing deeply, watch your stomach and chest as
you inhale. If your chest expands, your breathing is shallow.
Try to breathe deeply to the bottom of the lungs and feel
the lower ribs expand and your stomach stretch out. Dont
worry about doing this in front of clients. Brown says she
often gets her clients to breathe with her! Gradually work
your way up so you can inhale and release to a count of six.
Scapular Mobility
Shrug shoulders up and down ve times.
Roll the shoulders in a backward direction and squeeze the
shoulder blades together at the back. Repeat ve times.
Wrist Fishy
Several times a day, put
palms of the hands together
and gently swim them
away from your body like a
sh swimming in the water
gliding from side to side to
mobilize the wrist and gently
glide the median nerve.
AT HOME
1
2
3
na1011sore.indd 133 8/24/11 12:09:58 PM
134 | NAILS MAGAZINE | OCTOBER 2011
Guard the temperature
of the water.
Diabetes prevents the nervous system
from functioning properly, which means
the ability to experience sensation is not
100%, says Shah. Because of this, its
possible for the water to be too hot without a client realizing
the temperature is scalding the skin. This is particularly true
during pedicures since the feet already have reduced circu-
lation due to the fact that they are furthest removed from
the heart. The lters in the pedicure basin, not just the tub,
should be cleaned after every client. The bacteria gets trapped
in the lter and is shared among all your clients if this safety
step is overlooked. It poses a threat to all clients.
Do not push back or cut the cuticles.
The cuticle is a protection from the outside world,
says Brown. When you push back the cuticle and
break the bond with the nail, you disrupt
the protective barrier. The cuticles will
naturally soften when they are soaked. After the
soak, techs can clean off the nail plate without using force on
the cuticle. Its impossible to over-stress the importance of
avoiding any type of skin abrasion. Abrasion doesnt mean
breaking the skin. Often its a simple irritation, but it could
turn into a problem in a client with diabetes.

File, dont cut, to shorten nails.
Filing nails instead of using an implement to
shorten them reduces the chance of nicking the
skin. The slightest compromise on the skin can
become an entry point for bacteria. In most people
the white blood cells would attack the bacteria and there
wouldnt be a problem. In clients with diabetes, the white
blood cells dont function correctly, so they cant do their job
}
HEALTH
Caring for Your Diabetic Client
Most nail techs know to ask new clients if they are diabetic. So what do you
do when the answer is yes? Make your salon a safe haven for clients with diabetes
by learning a few simple steps of added protection. BY MICHELLE PRATT
According to the American Diabetes
Association, nearly 10% of American
women over the age of 20 have diabetes.
The gure is higher in men and reaches nearly
27% in adults over 65. With statistics like this,
its likely a high number of clients who visit your
salon suffer from diabetes.
Diabetes is so common its easy to dismiss as
a non-threatening, treatable condition. However,
diabetes disrupts the work of the white blood
cells, the bodys defense against infection. Conse-
quently, the smallest compromise of the skin can
be a big deal to diabetics, warns Dr. Alap Shah,
a podiatrist in Columbus, Ga. Many clients with
diabetes choose the salon over a podiatrist for
regular maintenance, such as trimming nails, to
add a little pampering to an otherwise utilitarian
appointment. Techs must be extra cautious that
small compromises in the skin dont happen in
the salon. Dr. LeMarra Brown, a podiatrist from
Connecticut, explains what steps techs can take
to safeguard against potential problems.
Ask a client if he or she has diabetes.
To ask is to know. Dont trust that you can diagnose a
client with diabetes or make the assumption that the
diabetes is under control. If a client has diabetes, ask
about the severity of her condition and then educate
her during the service about the steps you are taking
to protect her.
Autoclave implements.
Autoclaving is the only way to kill bacteria and all living pathogens,
offering clients the highest standard of safety for the salon. This
is particularly important in clients with diabetes as the body has
trouble ghting off infection and the smallest amount of bacteria
can nd its way into the body to cause problems.
na1011diabetic.indd 134 8/25/11 3:59:44 PM
OCTOBER 2011 | NAILS MAGAZINE | 135
WHY ALL THE FUSS?
As techs, we often hear about the need for special
precautions on clients with diabetes. Its easiest to
understand why its important when we understand
whats actually happening in and to the body as a
result of diabetes. A person with diabetes is unable
to produce and/or use insulin. Insulin helps the body
metabolize sugar, and since the insulin production
is out of sync, the person with diabetes has high
glucose levels (too much sugar) in her blood. The
high sugar level clogs the vessels of the body,
so everything that passes through the vessels has
a hard time getting where it needs to go. Its like
swimming in soup. That means white blood cells,
which ght infection, cant get to the site of infection
as quickly or as prolically as the body needs. The
blood itself doesnt move as freely through the
veins as it should, which reduces circulation and, in
turn, reduces the supply of blood to the extremities
and other organs. High levels of glucose in the
body wreak destruction on the vascular system,
increasing the bodys susceptibility to infection,
reducing its ability to heal itself. Its a common, but
destructive, disease.
One reason small concerns turn into big prob-
lems in clients with diabetes is because treatment
itself is dif cult. High glucose levels create slug-
gish travel conditions through the vascular sys-
tem. Infections are often treated with oral medica-
tion. These medications travel through the blood
stream, but the blood stream is already clogged,
taking the medications longer to work and making
them less efective.
of protecting the body against infection. The best option,
suggests Brown, is to use an electric le to trim nails to
further safeguard against the sharp edges of the le
hitting the skin.
If nails are thick (or ingrown)
refer to a podiatrist.
Nails naturally thicken as we age. In clients with
diabetes, the thickness can develop into unruly nails that
are difcult to le and maintain. If the client has waited
until her nails are thick, hard, and brittle to schedule
a professional pedicure, insist that she see a podiatrist
for treatment before you perform the service. Be espe-
cially aware of caring for ingrown toenails. Brown says
diabetic clients regularly come to her ofce with fungal
infections or a black toe from gangrene. The origin of the
problem many times can be traced back to a nick or cut
that was never given the correct medical attention, and
many clients believe it came from a salon.
Instead of sugar or salt scrubs, opt for smooth masks
that can be removed gently with water. The abrasive
material could cause micro-cuts in the skin that have
the potential to turn into a problem. Products that
soften corns and calluses are inherently irritating, so
these products should be avoided. Blades should never
be used to remove corns or calluses on clients with
diabetes, even in states where it is legal.
Choose products that arent abrasive.
Massage can be
benecial.
Diabetes reduces circula-
tion in the body, so massage
can be benecial to clients
with diabetes. Massage
with a light hand; too
much pressure could cause
bruises, which take longer
to heal. Never massage if
the skin is broken or if a
rash is present.
Make sure the feet are
completely dry.
Diabetes affects the nervous system,
making it function incorrectly, which
causes the skin to become dry. When
that dry skin comes out of a foot bath,
it will feel softer, but in reality, water
dries out the skin. This increases the
risk of small ssures (cracks) developing
in the skin, which provide a place for
bacteria to get trapped. Brown says its
extremely important to dry the entire
foot completely, including between the
toes. Dont apply lotion between the
toes, as it can trap moisture.
na1011diabetic.indd 135 8/25/11 3:44:10 PM
136 | NAILS MAGAZINE | OCTOBER 2011
Whats in them? For base and top coats, (and polish) you need ingredients
called solvents that act as transporters for other chemicals you want to func-
tion on the nail. These functional chemicals are dissolved into the solvents be-
cause they are not able to stand alone as a liquid. Chemists use special volatile
solvents for lacquers, with volatile meaning they evaporate quickly. So lacquers
need a mixture of volatile solvents to deliver other chemicals to the
nails, and then evaporate away, leaving the functional chemicals
behind to do their jobs. Common nail product solvents are ethyl
and butyl acetate.
Base coats also have plasticizers, which are chemicals that in-
troduce flexibility to a substance. This is important for base coats
because you want a layer that will bend with the natural nail and not break. Base
coats also need cellulose chemicals to create that double-sided sticky layer that
adheres to both the natural nail and polish.
Top coats are characterized by their ability to dry quickly and create a high-
gloss shine. Nitrocellulose contributes to this shine, but it comes at the expense
of dry times. Top coats need one or more cellulose-based chemicals to get a
correct shine, and they need plasticizers as well for flexibility. The thicker the
viscosity of the top coat, the higher the shine, but the longer it will take to dry.
What makes them different than polish? The main difference between top and
base coats and colored polish is the mixtures between the volatile solvents,
cellulose chemicals, plasticizers, and pigments. When manufacturers are
creating colored polish, they have to include pigments that can have an
effect on other chemicals in the formula, and the functionality of the polish
can be slightly affected. This is why clear top and base coats are excellent
tools for ensuring long and durable polish wear, because they can focus on
providing excellent adhesion, flexibility, and retention and are not compromised
by pigments.
3
1
What it is Base Coat: You can think of
base coat as double-sided sticky tape. It
binds effectively with the natural nail, then
provides a layer on top that is receptive to
polish and forms a tight bond with it when
the polish is applied.
What it is Top Coat: A clear layer of
lacquer that is applied over dried colored
polish to create a barrier surface to
prevent against chipping and provide
a high-gloss shine that dries in a short
amount of time.
.com
PHOTOGRAPHY BY KIMBERLY PHAM
secret ingredient
}
HEALTH
The proverbial bread in the polish
sandwich, base and top coats help
polish adhere to nails
and prevents nails from
chipping and breaking.
The clear base coat is applied first to
the natural nail to secure to the nail
bed and act as an adhesive bed for the
pigment to fasten. Top coat is then ap-
plied over the polish to seal in the color
and protect it. But how are these top
and base coats different than colored
polish? And how do they help prevent
chipping and breaking?
2
Base Coat AND Top Coat
Check out the top coat and base coat entries
on NAILS Encylopedia, www.nailsmag.com/encyclopedia,
for more articles on these two key ingredients.
na1011secretIngredient.indd 136 8/25/11 8:14:18 AM
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na1011secretIngredient.indd 137 8/24/11 12:12:11 PM
138 | NAILS MAGAZINE | OCTOBER 2011
PHOTOGRAPHY BY KELLY BRACKEN
OPI launches GelColor this fall. The
gels are easily applied like traditional
nail lacquer and are flash LED UV-
cured in a total of four minutes (al-
most four times faster than standard
gels). The line debuts with 28 of
the most sought-after OPI hues
along with base and top coats to
produce glossy, smooth, chip-free
color. Some excellent colors for fall
include Suzi Says Fenh Shui, Im Not
Really A Waitress, Russian Navy, Ca-
jun Shrimp, Bubble Bath, and Lincoln
Park After Dark.
(888) 745-4030 x21477
www.nailsmag.com/fifi/21477
Light Elegance has new fall colors for its P2
UV Gel Polish. The formula offers strong and
durable coverage, with bright pigments satu-
rated with color that breaks down easily when
soaked-off. The colors include Have A Heart,
Mrs. Jack Hammer, Hot Flash, and Purple Rain.
(888) 745-4030 x21474
www.nailsmag.com/fifi/21474
Hand & Nail Harmonys Gelish has a new collection of fun, glitter
gel polishes for fall, with some wacky names to entertain both nail
tech and client. Ranging from turquoise and orange glitters to deep
purples, the colors are The Great Googly-Moogly, Close Your Fingers
and Cross Your Eyes, Wiggle Fingers Wiggle Thumbs Thats the Way
Magic Comes, Oocha Coocha Bing Bang Bam Alakazy Alakazam, Ali
Babas Sim Sala Bim, and Izzy Wizzy Lets Get Busy.
(888) 745-4030 x21475
www.nailsmag.com/fifi/21475
Richmond, Ontario, Canada-based Akzntz has
new colors for its Luxio line of brush-on, soak-off
gel polish. The soak-off gels come in polish-like
bottles and brush on easily while soaking off in
10 minutes. The colored gels last for three weeks
without any chipping, smudging, cracking, or
lifting, and have a total of 24 custom colors for
your clients to choose from.
(888) 745-4030 x21478
www.nailsmag.com/fifi/21478
As the bright shine of summer
fades into the earthy tones of
fall, perk up your customers
with these new color gel
collections from your favorite
manufacturers.
cure
fall
FOR
THE
INM has a brand new line of brush-
on gel polishes called Gelavish. The
LED- and UV-cured soak-off gel of-
fers a thin, self-leveling application that
goes on just like polish, but without any
odor and with excellent adhesion. The
final result is a high-gloss shine with
up to 14 days of no-chip wearability.
(888) 745-4030 x21476
www.nailsmag.com/fifi/21476
na1011fallgels2.indd 138 8/25/11 11:05:27 AM
OCTOBER 2011 | NAILS MAGAZINE | 139
Celebrate the allure of exotic locales and cultures
with IBDs new six-piece collection of soak off gels.
The Global Beauty Color Gel Collection takes its
cues from tribal prints and earth tones to create
a collection that is sure to inspire. Colors are
Sandstone, Bengali, Vermillion, Seven Seas,
Tropical Forest, and Elephant.
(888) 745-4030 x21483
www.nailsmag.com/fifi/21483
CND is launching six new shades for Shellac this fall. Shellac applies
like polish and gently comes off in ten minutes with convenient, hy-
gienic CND Shellac Remover Wraps that limit finger and skin exposure
to acetone by keeping it pinpointed on the nail. The new colors range
from soft whites to shades of blue and black and are named Zillionaire,
Purple Purple, Studio White, Asphalt, Moonlight & Roses, and Hotski
To Tchotchke.
(888) 745-4030 x21479
www.nailsmag.com/fifi/21479
Young Nails new colors for the Mani Q line come
just in time for fall. Mani Q gives excellent reten-
tion and durability but still soaks off quickly and
efficiently. The colors are Red 105, a rich neutral
red with gloss finish; Purple 102, a dark brownish
purple with metallic finish; Redwood 101, a deep
red with gloss finish; and Brown 101, a neutral
brown with gloss finish.
(888) 745-4030 x21485
www.nailsmag.com/fifi/21485
Jessicas new fall collection of its Geleration gel
line is a bold, sexy four-piece assortment of dark,
rich colors that will make a statement and inspire
you. The collection features the colors Merlot,
Hot Fudge, Midnight Mist, and Winter Berries.
(888) 745-4030 x21484
www.nailsmag.com/fifi/21484
En Vogue has eight new colors for its fall gel
collection. The gels offer a high level of pig-
ment and are sure to stand out on the clients
nail. The colors are Denim, Azure, Paprika,
Crantini, Cocoa Bean, Crown Jewel, Safari
Bronze, and Midnight Summer.
(888) 745-4030 x21480
www.nailsmag.com/fifi/21480
Kinetics Shield Gel Polishes have four new
colors for fall: High Society Pink, Cabernet
Sauvignon, Blackout, and At the Copa. Shield
applies just like polish but offers up to three
weeks of no-chip wear. Removal takes ten
minutes, after which Kinetics Shield gel polish
can be used again immediately on the client.
(888) 745-4030 x21482
www.nailsmag.com/fifi/21482
EzFlows Gelez has four rich gel polishes to put
you in the mood for fall. The gels offer smooth
application and a high-gloss shine and
can be applied over tips, acrylics, gels,
and natural nails for brilliant, long-
wearing color. The shades are Silk, a
peachy nude; Mau-Jave, a sandy greige;
Champagne Wishes, a glittery nude;
and Maple Syrup, a brown glitter.
(888) 745-4030 x21481
www.nailsmag.com/fifi/21481
>>>
na1011fallgels2.indd 139 8/25/11 11:06:16 AM
140 | NAILS MAGAZINE | OCTOBER 2011
LeChats Perfect Match has six new colors for
fall. The color gels each come with a matching
regular polish so clients can touch-up their man-
icures at any time after the service. The gels are
formulated to apply easily, cure quickly, and last
without chipping. The new colors are La Rosa
Romantica, Cherry Cosmo, Campari Soda, Vio-
let Fizz, Red Bird, and Marilyn Merlot.
(888) 745-4030 x21489
www.nailsmag.com/fifi/21489
PNI Worlwide introduces LightSpeed, a new UV Soak-Off Gel
Polish system. The astronomically themed line has a total of 18
colors along with top and base, and a light is available as well. The
gels apply like polish, soak off fast, and the fall line of colors are
Robo Red, Saturn, Abduction, and Rocket.
(888) 745-4030 x21488
www.nailsmag.com/fifi/21488
Star Nail Internationals new
Alluring Collection of Glitter Soak-
Off gels will add irresistible sparkle
to client nails this fall. This collec-
tion can be worn alone as full
coverage sparkles or applied thinly
as effects over any soak off gel
color of your choice. The UV-cured
nail polish is a great alternative to
polish that last weeks longer than
traditional polish.
(888) 745-4030 x21490
www.nailsmag.com/fifi/21490
Orlys brand new GelFX gel manicure sys-
tem ensures incredibly durable, chip-free
manicures that last for two weeks with
superior shine and easy removal. Each
GelFX shade is matched to a top-selling
Orly polish, with a range of sophisticated
neutrals to glittering metallic and vibrant
blues, purples, and blacks. Great shades
for fall include Star Spangled, Rage, Coun-
try Club Khaki, Shine, Luxe, and Prisma
Gloss Silver (pictured).
(888) 745-4030 x21487
www.nailsmag.com/fifi/21487
Bio Sculpture has five new colors for
fall. The gels are part of the Vintage
Africa Army Camo collection and
include the colors Namib Desert, a
platinum brown; Okavango Delta, a
khaki shade; Cango Caves, a deep
black; Savannah Dust, a dusty pink;
and Victoria Falls, a dark navy blue
with a classic style.
(888) 745-4030 x21486
www.nailsmag.com/fifi/21486
na1011fallgels2.indd 140 8/25/11 12:39:22 PM
OCTOBER 2011 | NAILS MAGAZINE | 141
LCNs color gels
are saturated with pig-
ment and bond well with the natu-
ral nail to create an enhancement that
really stands out. The formula will stay
on well and prevent chipping, while re-
maining lightweight and flexible so the
client has a natural feel. Some of the fall
colors include Ooh La La, Dj-Vu,
Come to The Caf, Amaze Me!, Fuchsia
Red, Gold, and Dark Bronze.
(888) 745-4030 x21493
www.nailsmag.com/fifi/21493
Alfalfa Nail Supplys Gel Art Soak-Off Gels have a
wide range of colors, with the shades illustrated on
the bottle with a finger to give you an idea of what
the color will look like on the nail. The easy-to-apply
gels go on just like polish and cure quickly. Fall colors
include Showdown at Sundown, Far Horizon, Startle
Blue, Dare Devil, Blow Your Mind, and Love U S.
(888) 745-4030 x21496
www.nailsmag.com/fifi/21496
Entitys Colour Couture Soak Off Gel Enamel
has a new batch of colors for fall. The soak-
off gel polishes give optimum performance
and are packed with pigment to really stand
out on the nail. The new colors range from
lustrous purples to robins egg white spack-
les and are named Paparazzi Jungle, Fash-
ion Forward, Denim Diva, Holo-Glam It Up,
Posh Pixie, and Fashion Icon.
(888) 745-4030 x21491
www.nailsmag.com/fifi/21491
Christrios Gelacquer LED/UV Gel Polishes are
available in 60 colors and cure in a traditional UV-
lamp in 30 seconds and in a LED lamp in 5-10 sec-
onds. The modified texture is reminiscent of nail
polish, with an easy application and a more resil-
ient shine for a long-lasting manicure. No primer or
bonder is needed prior to application. The fall colors
include Redrover, Sherberto, Purplex, and Kakee.
(888) 745-4030 x21344
www.nailsmag.com/fifi/21344
NSIs Polish Pro Light-Cured Nail Polish gives chip-free wear for
two weeks or longer. The new Weekend in Sedona Collection
adds six new shades to bring Polish Pros total color options to
48. The company is running a promotion of buy four and get
two free to own the entire collection. An online purchase of the
collection instantly enters technicians to win a spa gift card as
well. The new colors are Sedonas Got a Big Ole Butte, Home
On ORange, Cactus Juice Cocktail, Mud Wrap, Phantom Ranch,
and Red Rock.
(888) 745-4030 x21494
www.nailsmag.com/fifi/21494
Nail Superstores Artisan Pro-
fessional GelEfex color soak-off
gels have six new colors for fall.
The colors are Party Teal the
End, Deep Moulin Rouge Red,
Martian Metallic Red, Brownie
Howie, Deep Cobalt Blue, and
Persian Ruby.
(888) 745-4030 x21492
www.nailsmag.com/fifi/21492
Nailites G.I.A. (Gels In Action) apply like nail polish
but function like a UV gel polish and soak off in just
minutes. The entire line has 41 colors as well as a top
and base coat for the complete UV gel system. The
new colors for fall are Auburn Glitter, Bloody Mary,
Chianti, and Vamp.
(888) 745-4030 x21495
www.nailsmag.com/fifi/21495
na1011fallgels2.indd 141 8/25/11 11:06:51 AM
Retail can be intimidating
if you think it makes
you look like a salesperson.
Rather than thinking of
retail as making the sale,
consider it a way of ofering
your professional opinion.
BY MICHELLE PRATT
for the
Timid
Colorful displays
and fully stocked
shelves draw a
clients attention to
the retail display,
making it easier
to talk about
products that
would benet her.
Retailing
Whats your biggest reservation about selling retail? The
products you use offer no benet for your clients? You prefer
clients avoid maintenance at home? Clients can buy what
they need at Wal-Mart? It sounds ridiculous, doesnt it? Of
course your clients would benet from using salon prod-
ucts at home. Theyre certainly buying somewhere. Are they
buying from you?
Varied reservations about not selling retail include: I
didnt sign up for this. Im a nail tech, not a sales person. Im
creative, I shouldnt have to sell. It makes me uncomfortable
(so I shouldnt have to do it). I hate when people try to sell
to me. Clients will stop coming to me because they think Im
14 14 4 14 142222 ||| NNA NA NA NAI NAI NA NA NNA NA A N LS LS MAG AAAA AZINE | OCTOBE ER 2 R 2 R 2 R 2 R 2 R 2 R 2 222 R 22011 011 011 011 011 011 011 011 111 000011 011 1 011 11
na1011retail.indd 142 8/24/11 12:15:19 PM
www.nailsmag.com/fifi/21134
na1011retail.indd 143 8/24/11 12:15:31 PM
144 | NAILS MAGAZINE | OCTOBER 2011
Gina Marie Burkholder, spa department manager at Salon
Art-Tiff in Ephrata, Pa., is a retail superstar, regularly selling
over 20% of her service totals in retail. Is it because shes a
natural saleswoman? No. Is it because she gets a cut of every-
thing she sells? (She doesnt.) Burkholder says its because
she loves what she does, and she cares about her clients and
truly wants them to have the best experience she can give
them. When clients take product home from the spa it turns
an appointment into an experience, says Burkholder.
The secret to Burkholders success is her mindset. First,
she says, you need to realize you are in a position to help your
clients. Youre not likely to feel comfortable selling retail for
the 10% bonus your salon may offer or to meet a goal your
manager demands. You will feel comfortable selling retail
only when you realize your knowledge helps clients, and they
are paying you for your professional recommendation.
Second, listen to your customers. It sounds simple, but
active listening is a deliberate discipline. When you listen
actively, you hear the needs of a client. Burkholder tells the
story of a client who went on and on about how excited she
was because her granddaughter was coming to town. She
bought a gift certicate for a pedicure, thinking her grand-
trying to sell them something. Clients will say no.
Many times, the fear of retail comes from a subconscious
place, says Steve Gomez, professional development manager
for Milady Cengage Learning. Gomez says techs often have a
fear of the clients perception of them when they sell. Techs
need to acknowledge that feeling but realize its a mispercep-
tion, he says.
Think about it. If you go to the chiropractor, acupuncturist,
or gym, for example, do you get upset when the person youre
consulting with offers an opinion? It may be a supplement
that boosts your immune system, or a calming tea, or a protein
shake. Is your initial reaction, I bet they just want my
money! More than likely, if you have a relationship with the
professional, you take a moment to consider why the person
is recommending the product and then decide if you agree its
something you want.
In the same way, when clients come in for a nail service,
they consult you as a professional. They want immediate
results (the nail service), but more often than not, they also
want long-term results. They want consistently pretty hands
and feet. They expect you to have products to help them get
the results they want.
Many times I find techs are scared to
recommend products because they
dont see themselves as an expert,
says Burkholder. They dont really
know the benefits of using the product.
They may not truly believe in the
product, so they dont have confidence
recommending the client purchase.
Burkholder finds this unacceptable.
You have to know the distinct benefits
of each of your products, she says.
That way, if a client wants to buy on
impulse because she has seen an ad
or a shelf-talker or has had a friend
rave about a new product the tech
can either confirm its a product that
will help the client or recommend a
product that will work better.
Burkholder not only educates clients
on the benefits of the hand and foot
care products in the salon, she also
makes it her business to recommend
hair products. If I hear my client say
she hates her hair because its dry or
has no shine, you can bet Im going to
recommend a product to help her,
says Burkholder.
Scripting sounds like a terrible thing to do, but the more you do it,
the more natural it becomes. Eventually, you dont even realize
youre doing it, says Burkholder. When Milady coach Steve Gomez
introduced the idea of scripting to the salon, Burkholder resisted. It
sounded so fake; so rote, she explains. Gomez reminded her she
already used rehearsed answers to clients common questions.
Scripting provides a way to be prepared to talk about different
products in the salon. Now Im able to describe what oils are used
to moisturize cuticles and how a strengthener or top coat works,
says Burkholder. Read the manufacturers product info to learn the
benefits of the product and how the product is supposed to be used
to achieve those benefits. Write down and memorize the informa-
tion so you can talk easily about it when a client asks.
Explaining a product is just as important as recommending one,
says Burkholder. How many times have you bought a product only
to be disillusioned. You probably told your friends the product
didnt work. To avoid this happening with products from your
salon, Burkholder suggests explaining every step of the service.
Pick up the ridge filler bottle, for example, show it to the client and
say, This is ridge filler. We use it for a smooth finish. When you
use it at home, this is how you apply it. Then do the same for the
polish and the top coat and the cuticle oil. Explain every product to
the client.
2. Scripting:
3. Explain your products
as you use them:
1. Product Knowledge:
na1011retail.indd 144 8/24/11 12:15:38 PM
OCTOBER 2011 | NAILS MAGAZINE | 145
or they want to come in to feel pampered, and thats OK.
Most clients, however, mention areas of concern: Their nails
have trouble growing or they split easily or they suffer from
dry cuticles. Burkholder tailors her service to use products
that address those areas of concern. (If most of your clients
are regulars, you can still conduct a client consultation.
During a regular appointment, ask clients what originally
brought them into the salon and if there is anything they wish
you could x about their nails.)
Along with the client consultation, Burkholders salon has
other systems in place that make recommending products
more natural. In the numbered boxes, she explains how her
salon has made retail a part of the culture.
daughter would enjoy the pampering. Burkholder
suggested a bottle of mango foot cream to go with
the gift certicate. How great is that? Burkholder
says with excitement in her voice. Wouldnt you
love to get a some beautiful foot cream with a gift
card for a pedicure? Her motivation wasnt the
sell; her motivation was seeing her client get
excited imagining her granddaughter opening the
gift. The granddaughter is going to love using the foot cream,
and every time she does, shell have a fond memory of her
experience here, and of her grandmother, says Burkholder.
Burkholder understands she is in a position every day
to educate clients and to offer them products that will turn
the ordinary into the extraordinary. Its not a mindset that
comes naturally to everyone, says Burkholder. But its one
everyone can develop.
Burkholder holds a client consultation with all new clients
so she is able to learn about their needs. I ask clients what
brought them into the salon, what they love about their nails,
and what they would like me to do to help them, she says.
Some clients only want their nails to look pretty for an event,
WORDS OF ENCOURAGEMENT
Heres more advice from Gina Marie Burkholder:
> There should be no anxiety on your part or the clients part. Ofer recommendations
because you believe your client will truly benet.
> Dont get discouraged; people often dont buy until the third recommendation.
> Believe in yourself. Youre the expert ... and clients want you to be.
> Read the client. You wont recommend the same products to everyone.
> Dont be cocky.
> Know your salons products!
Were required to place three to five products we use or
recommend in a small retail basket, says Burkholder. As she
discusses the products she is using, Burkholder places it in the
basket. Perhaps her client will say something about a friend,
family member, or event that triggers her to think, Oh, they
could use/would love the XYZ product. Burkholder gets up
from her desk, shows the client the product, and explains why
she thinks its relevant to what the client just mentioned. Then,
she places it in the basket. At some point, perhaps while the
client chooses polish or dries her nails, Burkholder takes the
basket to the front desk. When the client checks out, the receptionist
says, Gina put a couple of items aside for you. Are you inter-
ested in purchasing any of these items today? The clients get
personal recommendations, they dont make a purchasing
decision in front of the nail tech, and they arent distracted by all
the products on the shelf, which can be overwhelming.
These disciplines can make talking about retail an easy segue
with any client, but salons can provide additional ways to aid
staff. A customer reward program allows clients to receive
benefits, discounts, and free gifts. Shelf-talkers, fully stocked
shelves, and aesthetically pleasing displays provoke interest in
clients who love to buy something special for themselves when
theyre in the salon. Gomez says salons have experienced good
results by wearing T-shirts advertising the salons reward
program, a new product, a sale, or a seasonal service. If your
salon sells merchandise, have staff wear and use the products
so they can make sincere recommendations.
Nail techs at Salon
Art-Tif place retail
product in small baskets
and bring them
to the front desk,
ofering personalized
recommendations
for each client.
4. Place products you
recommend in a retail basket:
Want to spruce up the design of your
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na1011retail.indd 145 8/24/11 12:15:40 PM
www.nailsmag.com/fifi/21134
na1011retail.indd 146 8/24/11 12:15:43 PM
na1011retail.indd 147 8/24/11 12:15:47 PM
148 | NAILS MAGAZINE | OCTOBER 2011
>>>
Talk about bragging rights. Amy Becker
has earned a spot on NAILS Top 25
Competitors list more times than
anyone else in its history. And nally,
for our 2010-2011 competition year,
shes snagged the top spot.
SUPERPOINTS,
SCORING
ANNOUNCEMENTS
For the 2011/2012 competition year
the Superpoints events are:
> Beauty Expo (Nailympics)
Long Beach, Calif., October 23-24
> ISSE Long Beach, January 28-30
> Premiere Orlando, June 2-4
> IBS Las Vegas, June 9-12
Please note that invitational
categories will not be eligible
for SuperPoints since they
are not open to all competitors,
but will receive regular points.
B
e
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o
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T
o
p
2
5

C
o
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p
e
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s
R
a
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k
in
g
V
i
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t
o
r
y

a
t
L
a
s
t
:
1 Amy Becker 88 0 0 0 0 3 3 2 1
2 Azumi Kanene Williams 78 0 0 2 0 1 1 3 4
3 Satomi Maehara 60 10 0 0 0 0 0 0 0
4 Catherine Wong 48 0 0 0 0 4 0 0 0
5 Noriko Tomura 46 0 0 0 0 2 1 0 2
Yuriya Matsumoto 46 2 0 0 0 1 0 2 1
7 Ami McClure 44 0 0 0 0 1 2 0 2
8 Lynn Lammers 36 2 0 0 0 2 0 0 0
John Hauk 36 0 2 1 0 1 1 0 0
10 So Young Lee 35 1 1 1 0 1 0 1 0
11 Melina Bogasow-Biebl 34 0 0 0 0 0 2 1 1
12 Kirsty Meakin 33 0 1 1 0 0 1 1 1
13 Emese Koppanyi 30 0 0 0 0 1 1 1 0
14 Chanel Cha 28 1 0 0 0 1 1 0 0
15 Traci Dungan 25 1 0 1 1 0 0 0 2
16 Yeo-Ran Jung 22 2 2 0 0 0 0 0 0
17 Jin Sun Lee 20 0 2 1 2 0 0 0 0
Ashley Craig 20 2 0 0 0 0 0 1 0
Kyoko Amemiya 20 0 0 0 0 0 0 1 2
Nikolett Stajer-Vetek 20 0 0 0 0 1 0 1 0
21 Tammi Merritt 19 0 1 2 2 0 0 0 0
Mikiko Watabe 19 1 2 0 1 0 0 0 0
23 Pisut Masanong 18 1 0 0 0 1 0 0 0
24 Svetlana Yudkina 17 2 1 0 0 0 0 0 0
25 Michelle Sproat 16 0 0 0 0 0 1 0 1
Mayumi Hase 16 0 0 0 0 0 1 0 1
PARTICIPANT
TOTAL
POINTS
1ST 2ND 3RD 4TH SP1 SP2 SP3 SP4
5
2
top
NAIL
COMPETITORS
na1011top25.indd 148 8/24/11 12:38:52 PM
www.nailsmag.com/fifi/21193
na1011top25.indd 149 8/24/11 12:38:58 PM
www.nailsmag.com/fifi/21285
Hail the queen of gels. This years winner, Cedarburg, Wis.-based
Amy Becker, has been doing nails for 23 years, competing for 20
years, and manufacturing Masterworks by Amy Becker for four
years. Shes a former NAILS cover artist and past recipient of the
Nail Tech of the Year Award. For the second year running, shes
the U.S. Gel Champion and shell be representing the U.S. in gels
in Germany for the world cup in March. And she still sees clients
two days a week.
NAILS asked Amy to tell us about her time in the competition circuit.
Youve been ranked on our list for 16 of the 18 years weve been keeping track
quite an achievement but this is your first year at number-one. What was differ-
ent about this year?
Becker: For the first time since Ive been competing, I set the goal to win an overall
championship. I didnt let other goals of mine stop me from competing in all of the
competitions. In years past, I always had conflicting schedules that prevented me
from all the competitions.
What distinguishes you from other competitors?
Becker: I do everything in gels. At most competitions, Im the only one using them. I
even sculpt 3-D art solely out of gel. I use our own techniques in the competitions
as well.
How do you keep your passion for competing alive?
Becker: My passion for competing comes from needing to grow. I compete with gel
in everything that Im allowed. I love developing new gel techniques and gel prod-
ucts. Over 12 years ago I envisioned the industry turning to gel. I knew that would
only happen when the right products and techniques were available. That goal has
driven me ever since.
What is your favorite competition category?
Becker: I dont know if I have a favorite, but one of the most exciting has been the
[top left] Becker sculpted
these gel nails at the World
Championship in Germany
in March. [top right] Becker
demonstrates at her booth
at the Nail Tech Networking
Event of the Smokies. [left]
These are Beckers winning
nails from the U.S. Invitational
in the Sculptured Gel Nail
category.
na1011top25.indd 150 8/24/11 12:39:55 PM
www.nailsmag.com/fifi/21285
3-D art competitions. With a new product that I have (Masterpiece Gel Paints) I
cannot only paint with them like I would an acrylic or oil paint, I can also sculpt with
them with finer detail than I could ever get with acrylics.
In the last year, what win were you most proud of? How did you celebrate?
Becker: My most memorable win would probably be the U.S. Gel Invitational. With
it I will represent the U.S. in the world championship in Germany next March. Good
God! I celebrated by collapsing with exhaustion because it was the end of an eight-
competition marathon in Las Vegas.
What is your greatest challenge in the competition arena and how have you dealt
with it?
Becker: The greatest challenge is finding great models. Good ones wont do. Ive
tried posting for models on the Internet, but pictures of the models arent quite good
enough. Investing in models who Ive seen in person and have had the chance to
work on is the way to go.
What advice do you usually give to newbie competitors?
Becker: Newbies ... I love to help them! My first piece of advice is to set the goal of
finishing. Dont worry about whos doing what around you. Always compete to cre-
ate a personal best. For those Ive seen tremendous potential in, I try very hard to
encourage them to never stop. Its too easy in the beginning to get discouraged.
Who have been your mentors in the nail business?
Becker: Josiane Trachsel from Switzerland has been a remarkable mentor. She is
who I would most like to exemplify in business, stamina, knowledge, and life skills.
There are other amazing nail artists who I aspire to create like, such as Catherine
Wong, Michelle Sproat, and many others.
What dont we know about you? What do you do for fun?
Becker: I am a Praise and Worship leader and elder at my church. I sing and play
either the bass, acoustic guitar, or drums. I love it!
These winning 3-D nails
are entirely sculpted out of
Masterpiece Gel Paints.
>>>
na1011top25.indd 151 8/24/11 12:39:09 PM
#2 Azumi Kanene Williams (Honolulu)
Born in Osaka, Japan, Kanene Williams has been competing in the
United States since 2007 and has been an ONS team member and
educator since 2010. She recently opened a nail salon and school,
called Azumi Nail, in Honolulu. Her favorite competition category is
French Sculptured Nails. Theres something alluring about such
simple elegance that is also deceivingly complex to create, she says.
You may not know:
> Kanene Williams salon houses a school designed for
those who wish to become more successful compet
tors. Eventually, shed like to go to competitions with
both her students and her employees.
> She donated all her prize money from the ISSE Mid-
west Show to the disaster relief effort in Japan.
#4 Catherine Wong (Singapore)
Wong is an award-winning international educator, judge, active
competitor, publisher, and does product development for a manu-
facturer. To date, she has published six nail books and two designer
nail instruction books sold internationally. Despite her international
travel, she continues to play a key role in education for the nail
industry especially in Singapore and Malaysia.
You may not know:
> Shes an economics graduate and a management major,
and she worked in the corporate world for more than 10
years before pursuing a full-time career in nails.
> She comes from a large extended family. Her paternal
grandfather had eight brothers and eight sisters, so she
has relatives all over the world. She is happily married with
two children who are studying abroad in a boarding school
in Australia.
#7 Ami McClure (Cape Coral, Fla.)
McClure has been a nail tech for almost 20 years, a salon owner with
her sister (#15 competitor Traci Dungan) for 12 years, and a nail com-
petitor for more than 10 years. I love what I do
and competing gives me an opportunity to cre-
ate art than can be more extreme and edgy than
what I normally do in the salon.
You may not know:
> She has been doing nails for all these years, yet she still cant
seem to run on time.
> She is the craft queen. I will try to make just about anything,
she says.
This years crop of top competitors hail from all over the world. Meet some
of the other men and women who grace the Top 25 list this year and gain
some insights into their professional and personal lives and check out
their beautiful handiwork.
www.nailsmag.com/fifi/21285
na1011top25.indd 152 8/24/11 12:40:03 PM
OCTOBER 2011 | NAILS MAGAZINE | 153
NAILS
Posters
Order online:
www.nailsmag/store
800.724.4254
#8 John Hauk (Cincinnati)
Another long-time competitor, Hauk is a 19-year veteran in the nail in-
dustry with more than 275 awards to his credit. He distinguishes himself
by combining his natural teaching ability with invaluable experiences as
a master nail technician trainer, competitor, salon owner, and mentor.
You may not know:
> As a ritual, he likes to do back handsprings down the hall-
ways of the hotel every night before a competition.
When nobodys looking, of course.
> He likes to take long motorcycle rides with friends after
traveling to so many nail events around the world. It helps
him to de-stress.
#11 Melina Bogasow-Biebl (Munich, Germany)
A nail tech for seven years, Bogasow-Biebl owns a three-person salon in
Munich. She is a two-time German Champion in nail art and sculptured
nails and she won first place in Korea in the 2009 team relay. Nails are
my passion. I love the perfection and the art of it.
It is my life, she says.
You may not know:
> She entered her first competition just three months after
receiving her certification in nails and came in third.
> She has two boys aged 7 and 10. Before becoming a nail
tech she worked as a kindergarten teacher.
#13 Emese Koppnyi (Budapest, Hungary)
Koppnyi has been a nail tech and competing for 13 years. She holds
many titles from Hungary, Europe, and the U.S. as well. She always
wanted to be a professional nail tech because nails gives her the
opportunity to be the best.
You may not know:
> She considers her greatest achievements to be
the Monte Carlo competition in 2010 where
she came in first, and the ISSE Midwest Show in
Chicago where she also took first place this year
in Salon Success.
> Nails are her hobby as well as her profession.
#15 Traci Dungan (Cape Coral, Fla.)
Dungan has been a nail tech and salon owner for about 15 years (she
co-owns Profiles with her sister, #7 competitor Ami McClure) and has
been competing for about 10. I love the camaraderie that our team
Profiles Girlz is known for in the competition arena. We are so
passionate about what we do, and Im just so
proud of our team, she says.
You may not know:
> I have only two hands, but I can answer four phones, book
an appointment, sell a gift card, and do nails all at the same
time, she says.
> She has six tattoos.
na1011top25.indd 153 8/24/11 3:25:29 PM
154 | NAILS MAGAZINE | OCTOBER 2011
Every October businesses join in solidarity to ght breast cancer. By purchasing these passionately pink items,
you too are joining in this solidarity as each company donates to organizations that work every day to end
breast cancer and the struggles it can bring to women and families around the world.
BUY IT IN
1. Aerovex Systems is committed to donating a percentage of its
sales to the Susan G. Komen 3-Day for the Cure through Nov. 20
for every Source Capture System sold. The system includes its
Salon Air Purifier, a three-wheel cart, and the Dust Plus Filter.
Aerovex Systems is dedicated to making clean air easy for
professional salons.
www.nailsmag.com/fifi/21497
2. Monthly breast exams are easy to do on your own with Bath By
Bettijos Fenomenole, an all-natural oil blend of pure pink grapefruit
essential oil made specifically to remind women to perform monthly
self-breast exams. During the month of October Bath By Bettijo will
donate 25% of the proceeds from the sale of Fenomenole to the
American Cancer Society.
www.nailsmag.com/fifi/21498
3. Giving a portion of the proceeds from each package to the
Susan G. Komen Foundation, Beech Sandal Co. is offering its Pink
Pedicure Sandals and Pink Glitter Hat for 50% off to spas and
salons. The company suggests selling the items at the regular price
and committing a donation to the foundation on top of Beech
Sandals contribution. The items can be sold separately.
www.nailsmag.com/fifi/21499
4. Bellissima International is promoting its Pink UV Soak-Off Gels
Cotton Candy Kiss, In The Pink, Vintage Pink, French Pink, Rose
Petal, and Bubblicious (color pictured) during the month of
October. Proceeds from the sales of these soak-off gels will go to
the Cancer Society.
www.nailsmag.com/fifi/21500
1
2
3
4
to Help End Breast Cancer
>>>
continued on page 160
na1011breastCancer.indd 154 8/24/11 2:01:27 PM
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156 | NAILS MAGAZINE | OCTOBER 2011
} {
ad index
For more information direct from our advertisers,
call (888) 745-4030, or go online to www.nailsmag.com/.
Fi # Advertiser Page Fi # Advertiser Page
The Ad Index is provided as a courtesy to NAILS advertisers. The publisher assumes no responsibility for errors or omissions.
21235 1st National Processing Center .................................................... 182
Action Bag Company ...................................................................... 182
21169 Air Systems ........................................................................................ 173
21305 Akzentz Nail Products ....................................................................104
21185 Antoine de Paris ............................................................................... 159
21296 Artistic Nail Design .....................................................................20-21
21147 Atwood Industries .......................................................................... 182
21309 Bags Rep .............................................................................................. 182
21160 Beauty Tech ........................................................................................ 183
21265 Belava ................................................................................................18-19
21187 Bio Sculpture Gel ............................................................................... 113
21119 China Glaze ..................................................................... 41-60, 61, 93
21271 Christrio ...............................................................................................120
CND .........................................................................4-5, 31, 33, 69, C3
21102 Cuccio .................................................................................................... 37
21231 Dashing Diva.......................................................................12-13, 16-17
21103 Dollar Nail Art ................................................................................... 183
21262 Dr. Gs ................................................................................................... 182
21197 Duri Cosmetics ...................................................................................99
21276 Duri Treatments ..................................................................................98
21169 eco nail systems ................................................................................. 111
21131 Entity Beauty Inc. ................................................................................65
Essie Cosmetics ................................................................ 8, 8A-8B, 9
21193 European Touch ................................................................................149
21110 EZ Flow .................................................................................................. 27
21210 Flowery Beauty Products ...................................................... 123, 173
21181 Forever French Nail Systems ........................................................ 183
21189 GelArt .................................................................................................... 131
21208 Gelaxy USA ........................................................................................ 119
21196 Graham Beauty .................................................................................. 117
21186 Gulfstream Plastics .......................................................................... 178
21285 Hand & Nail Harmony ......... 6-7, 29, 82-83, 139, 150, 151, 152,
21238 Hollywood Nail Supply ................................................................... 195
21122 ibd ........................................................................................ 122, 124, 125
21198 Ikonna ..................................................................................................... 74
21267 J & A USA ........................................................................................... 165
21109 Jessica Cosmetics ............................................................................109
21225 Kami Nail Art ..................................................................................... 183
21191 Konad ...................................................................................................194
21107 Kupa Inc............................................................................................... 126
21140 LeChat .................................................................................................. 177
21183 Lexor Intl. .....................................................................................190-191
21257 Light Concept Nails ......................................................................... 129
21211 Light Elegance .................................................................................... 115
21194 Masterworks by Amy Becker ....................................................... 183
21170 Mehaz Professional .................................................................. 97, 173
21308 Nail Superstore, The ...................................................... 155, 173, 179
21279 Nail Tech Supply ............................................................................... 179
21106 Nailite .......................................................................................... 176, 193
21188 Nailtechheaven.com .......................................................................196
Nailympics ..........................................................................................180
21223 Nitro Quimica ..................................................................................... 171
21249 No Lift Nails........................................................................ 38, 106, 116
21135 NSI Nails Systems International .........................................14-15
OPI Products ............................2-3, 23, 35, 63, 72, 77, 81, 88, C4
21101 Orly International ........................................................................... C2-1
21168 Orly International ....................................................................... 25, 79
21214 Orly International .................................................................90, 91, 92
21261 Pedi World Pedicure Spas ............................................................. 192
21153 Pedi-Sox ............................................................................................... 173
21289 Pedisavers ............................................................................................. 75
21144 PNI Worldwide..................................................................................188
21268 Premier Nail Source ....................................................... 185, 186-187
21244 Pro Spa .................................................................................................. 181
21232 Prolana .................................................................................................. 40
21297 Q-Tickles ............................................................................................. 183
21134 Republic Nail ....................................................................143, 146-147
21287 Salon Iris .............................................................................................. 107
21104 Seche .......................................................................................................71
21145 Sheba Nail Products ........................................................................184
21180 Sheekee Nails .................................................................................... 182
21156 Shooting Star International ........................................................... 183
21166 Star Nails .............................................................................................189
21221 Super Relax .......................................................................................... 121
21136 SuperNail.............................................................................................103
21258 Tweezerman International ............................................................ 137
21260 Young Nails .............................................................................. 10-11, 87
na1011adindex.indd 156 8/26/11 9:13:06 AM
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na1011adindex.indd 159 8/24/11 2:04:24 PM
160 | NAILS MAGAZINE | OCTOBER 2011
5. One hundred percent of the proceeds from Bio Sculpture USA
packets of nail art in vintage bra lace go toward Susan G. Komen
for the Cure. Bio Sculpture will also donate 15% of all sales of three
pink gels during the month of October: Bright Summer Pink, Baby
Doll, and Pink Iceberg.
www.nailsmag.com/fifi/21501
6. Restorer Salon Air Cleaner from CCT Industries begins a new
campaign, Check Your Girls, by donating 5% of the Restorer Sa-
lon Air Cleaner to Susan G. Komen for the Cure during the month
of October. This portable air cleaner, specifically developed for the
beauty industry, creates a healthier salon by reducing vapors and
odors from chemicals used to create beautiful hair and nails.
www.nailsmag.com/fifi/21502
7. To embrace the spirit of unity, CNDs limited edition Pink Wishes
Colour & Effects Duo makes a beautiful combo. Pink Wishes Effect,
a sweet, pale pink with a pearlescent sheen gives a beautiful lay-
ered look over Pink Wishes Colour, a cotton-candy pink. CND
donates annually to the City of Hope Foundation.
www.nailsmag.com/fifi/21503
8. The Dazzle Dry three-piece vegan quick-dry nail polish system
kit includes a Nail Prep, Dazzle Dry base coat, and Dazzle Dry top
coat. It is accompanied by the Soft Caress pink shade of Dazzle Dry
Nail Polish. During the month of October, 20% of the proceeds will
benefit the Susan G. Komen Foundation. Soft Caress polish can
also be purchased separately and a donation will be made.
www.nailsmag.com/fifi/21504
9. Eos and its newest lip balm Smooth Sphere in Strawberry Sorbet
will take part in breast cancer awareness by donating 5% of the
total sales during the month of October to the research organiza-
tion Memorial Sloan-Kettering Cancer Center. The balm has a
suggested retail price of $3.29.
www.nailsmag.com/fifi/21505
10. Essie introduces the shade Raise Awareness at the suggested
price of $8 per bottle. A portion of sales will be donated to Living
Beyond Breast Cancer, an organization with a mission to empower
all women affected by breast cancer so they can live as long as
possible with the best quality of life.
www.nailsmag.com/fifi/214506
11. Inspired by lacy lingerie, Farouk Systems offers its best-selling
dryer and iron with a portion of the proceeds donated to The Rose
in Houston. The CHI Pink Lace Breast Cancer Pro Dryer and Iron
Collection are sold separately. The iron purchase includes a black
handbag and a 2-oz. CHI 44 Iron Guard to protect hair during heat
styling. The Rose nonprofit breast cancer organization provides
mammography screening, diagnosis, access to treatment and
support to all women regardless of their ability to pay.
www.nailsmag.com/fifi/21507
5
6
7
8
9
10
11
na1011breastCancer.indd 160 8/24/11 2:02:36 PM
OCTOBER 2011 | NAILS MAGAZINE | 161
12. A portion of the sales from six products from Spilo World-
wides Flowery Professional will go to Expedition Inspiration in
support of breast cancer research from July through December.
Two of the products are the File Catty, which features the pink
ribbon in a pink translucent case, and the Swedish Clover Fot Fil
with rigid handle structure and a five-year guarantee.
www.nailsmag.com/fifi/21508
13. Hand & Nail Harmony is making a difference with three Gelish
custom colors for Breast Cancer Awareness: Less Talk, Take
Action, and Make a Difference. The company is donating a
percentage of the proceeds from the sale of each specially marked
bottle to Susan G. Komen for the Cure with a guaranteed minimum
donation of $25,000.
www.nailsmag.com/fifi/21509
14. Keep your hair and brows perfect with J&D Beauty. This leading
supplier of personal care tools is donating 25% of the proceeds to
BreastCancer.Org from the sales of its Diva Tweeze Angels Luxor
Pro Comb 10-piece Comb Kit, Mini Iron with Straightening Comb,
and Wet Brush.
www.nailsmag.com/fifi/21510
15. Nourish for the Cure from Jessica gives cuticles a therapeutic
formula to smooth and soften. All the proceeds from Nourish for
the Cure go to Bright Pink, a nonprofit that provides education and
support to young women at risk of breast and/or ovarian cancer.
The antioxidant cuticle cream comes in .5-oz. containers in a large
Bucket of Hope.
www.nailsmag.com/fifi/21511
16. From Innovative Beauty Design, Kami Nail Arts Awareness
Ribbon Nail Art Decals donates 25% of its proceeds from sales of
any of the three decals to different causes. The pink decals go to the
National Breast Cancer Foundation, while the purple goes toward
Alzheimers and cancer awareness, and the yellow decals for sup-
porting the troops. Each sheet has 23 pre-adhesive nail art decals.
www.nailsmag.com/fifi/21512
17. LaVaque will donate $3 for every Swarovski Pink Tourmaline
Tweezer sold on its website to the Susan G. Komen Foundation.
This lightweight LaVaque tweezer features Octobers birthstone
with a matte finish for easy grip, ultra-thin tips, soft tension, and a
lifetime guarantee.
www.nailsmag.com/fifi/21513
18. Minx will be offering two breast cancer awareness designs.
One design is tile-patterned with the pink ribbon on top of a white
background. The other features one pink ribbon that pops out from
the metallic base. Minx donates $5 from every purchase of a Minx-
A-Cure template to the Breast Cancer Research Foundation.
www.nailsmag.com/fifi/21514
19. While supplies last, NovaLash offers 50 pink, crystallized lash
forceps at $100 each $10 of which will go to the Pink Ribbons
Project. This nonprofit organization supports mobile mammogram
units for underprivileged women, as well as uses the arts to help
promote breast cancer education.
www.nailsmag.com/fifi/21515
12
17
19
18
>>>
16
14
15
13
na1011breastCancer.indd 161 8/25/11 8:19:57 AM
162 | NAILS MAGAZINE | OCTOBER 2011
20. For every online order NSI receives in the month of October,
NSI will contribute $5 to Linda Creed, an organization located in
Pennsylvania dedicated to the mission of fighting breast cancer
through community-based education and referral, support, advo-
cacy, and direct service to those in need.
www.nailsmag.com/fifi/21516
21. Nubars Support the Cure 4-pack includes two pink shades
Pink Cami and Je Taime a foundation base coat, and Diamont
Seal & Shine. Nubar will donate 10% of the retail price to St. Jude
Childrens Research Hospital, the Cancer Treatment Research
Foundation, and the City of Hope. The We Care 3-Piece Collection
from Nubar includes a pink nail lacquer, a base coat, and Diamont
Seal & Shine. For each collection sold, Nubar will donate 10% of the
proceeds to the City of Hopes Los Angeles Walk for Hope to Cure
Breast Cancer.
www.nailsmag.com/fifi/21517
22. OPI launches the limited-edition Pink Shatter: Pink of Hearts
Nail Lacquer to support its annual $25,000 donation to Susan G.
Komen for the Cure. The 2011 Pink of Hearts edition follows in the
footsteps of previous Pink of Hearts Nail Lacquers for the fifth year
in a row during the months of September and October. This years
Pink of Hearts Nail Lacquer marks the debut of Shatter coat in OPIs
first pink shade.
www.nailsmag.com/fifi/21518
23. A portion of these pink Pedisavers will go to the Susan G.
Komen Foundation. Pedisavers are toe socks without the tips so
the feet can stay warm during polishing. Put the sox on right be-
fore any polishing begins, and wear them right out of the salon.
www.nailsmag.com/fifi/21519
24. All year Pedi Sox, Inc. donates $1 for every pair sold of The
Original Pedi-Sox in the Pinky Solid Pink color to the Susan G.
Komen Foundation. Pedi-Sox designs toeless socks that can be
worn during pedicures or for general comfort. These are particularly
great for wintertime pedicures.
www.nailsmag.com/fifi/21520
25. Prolana offers its five best-selling pink polish shades in a mini/
travel size. Also included is Prolanas Quick & Slick top coat. Pro-
ceeds from the sales of these acetate polish prepacks during the
month of October will benefit the Susan G. Komen Foundation.
www.nailsmag.com/fifi/21521
26. Seche is raising awareness through Breast Cancer Angels, an
organization dedicated to providing emotional and financial assis-
tance to families affected by the disease. The set comes with a .5-oz.
bottle of the fast-drying top coat Seche Vite and a bottle of China
Glaze in Go Go Pink. Included is an angel keychain for people to wear
in honor of those who have battled and are battling breast cancer.
www.nailsmag.com/fifi/21522
27. The Power of Pink 7-in. disinfectable files from Soft Touch come
15 per tube at 280/320 grit. The files, at $9.95, are in support of the
charity City of Hope, where 10% of the proceeds will be sent.
www.nailsmag.com/fifi/21523
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na1011breastCancer.indd 162 8/24/11 2:01:47 PM
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28. SpaRitual offers its In Pink 2011, a collection of three nail lac-
quers Clarity, Knowledge, and Strength in which 20% of all
proceeds will be donated to Cancer Schmancer, an early detection
education and cancer advocacy program developed by actress
Fran Drescher. All SpaRitual products are free of DBP, toluene,
formaldehyde, and formaldehyde resin.
www.nailsmag.com/fifi/21524
29. In the month of October, Tammy Taylor Nails will donate $1
from the sale of each 1.5-oz. jar of its most popular Pink Prizma, the
Haute Pink Prizma Color Acrylic Nail Powder, to support Susan G.
Komen for the Cure.
www.nailsmag.com/fifi/21525
30. Toezeeze toe separators dissolve in water, are biodegrad-
able, and are made with sustainable ingredients. Toezeeze will
donate 20% of its proceeds during the month of October to fight
breast cancer.
www.nailsmag.com/fifi/21526
31 In this collection from Spilo Worldwides Toolworx by Personna,
2.5-in. Mini Tweezers and a coordinating Compact Mirror will sup-
port Expedition Inspiration through a portion of the proceeds from
each product sold. The mirror is both a 1X and 5X magnification
mirror. The items are available separately in either pink with white
breast cancer awareness ribbons or in white with pink ribbons.
www.nailsmag.com/fifi/21527
32. Blanketed in a chic white enamel finish with the pink ribbon
logo, this Tweezerman tool, made with pink Swarovski Elements,
keeps your brows tame while helping support the fight against
breast cancer. For each $20 limited-edition Precision in Pink Slant
Tweezer sold, $1 will go to Susan G. Komen for the Cure, and the
CEW Cancer and Careers organization, among other charities
throughout the country.
www.nailsmag.com/fifi/21528
33. The Denco Easy Grip Heavy Duty Foot Smoother from Ultra
features coarse grit on one side and medium grit on the other. The
stainless steel abrasive sheet removes calluses while preventing
buildup and the long, ergonomic, cushioned handle reduces stress
on wrists and hands. It has a salon cost of $17, of which Ultra will
donate $2 to Susan G. Komen for the Cure.
www.nailsmag.com/fifi/21529
34. Ultra-Bowls in pink are helping to promote breast cancer
awareness. From Ultronics, 10% of the sales of the pink bowls will
be donated to Susan G. Komen for the Cure. Ultra-Bowls are med-
ical-grade rubber mixing bowls with a nonstick surface. The mutli-
use bowls come in small, medium, and large, or in a set of three
with all sizes included.
www.nailsmag.com/fifi/21530
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OCTOBER 2011 | NAILS MAGAZINE | 163
SUPPORT TEAM BEAUTY AND THE BREAST
Join Doug Schoon and friends on an amazing journey in the ght to end
breast cancer. The Susan G. Komen 3-Day for the Cure is a 60-mile walk
over the course of three days. Net proceeds from the walks are invested in
breast cancer research and community programs. This year will mark the
teams 11th consecutive walk. To donate or register for the team, go to www.
tinyurl.com/walkwithdoug. For more information, you can e-mail Schoon at
BeautyandtheBreast3Day@gmail.com. >>>
32
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na1011breastCancer.indd 163 8/24/11 2:03:37 PM
SHOWING YOU CARE
Sell Merchandise. The Save the Ta-tas Foundation (www.savethetatas.com)
is committed to ghting cancer at every stage including education, preven-
tion, research, community outreach, and emotional support for those strug-
gling with the disease. Meggan Anderson of NailD By Meggan in Dreamz
Day Spa and Salon in Burley, Idaho, sells Save the Ta-tas gear in the salon with
a portion of every sale going to support the foundation. We do a catalog or-
ders. I started last summer and it was a hit; my clients and other salon clients
are very supportive. All nine of the girls here wear our shirts every Friday for
the month of October a local bar bought shirts and hoodies to wear for the
month as well.
Donate Time and Touch. Shannon Byrd of The Nail De-
signer @ Neon Beach in Albemarle, N.C., graciously do-
nated her services to those living with breast cancer. Last
year, I went to our local breast cancer center and provided
them with free coupons to give out to their patients, says
Byrd. Anyone who had breast cancer previously or was
currently going through breast cancer was given a cou-
pon to come get a free Breast Cancer Mani in Pink with a handpainted rib-
bon on them. This special ofer was a great success. Im passionate about
this because I lost an aunt to breast cancer when she was only 32 and I was
never able to meet her, so she is my inspiration, she says.
Donate Funds. Throughout the month of October, Kristine Hyde of Gel
Nails by Kristine in Stony Plain, Alberta, Canada, ofers clients breast-
cancer-pink gels and either handpainted gel breast cancer ribbons or
water decals that she made. Both the pink gel and the ribbons are free
of charge all month. At the end of October, I donate 25% of all money
I have made that month to the Alberta Cancer Foundation as an anony-
mous donation. Hydes generous actions honor her grandmother, who
succumbed to the disease in 2007. She was the strongest woman I know, and she
was felled by a horrible disease. Im no scientist, and I have no cures, but if I can help
in even a small way, I want to, says Hyde.
Give locally. For the past 10 years, Kerry Webber of Forever-French Nail Sys-
tems has ofered pink glitter tips or a hand-painted pink ribbon at her salon.
All prots are donated to a local family of the salons choosing. The salon
buys selected families Stop and Shop or Wal-Mart gift cards. I have
always felt the need to help people right in our backyard, says Webber.
Wondering what else you can do to help? Heres how some of your colleagues are raising funds and raising awareness at the salon.
164 | NAILS MAGAZINE | OCTOBER 2011
na1011breastCancer.indd 164 8/24/11 2:03:26 PM
www.nailsmag.com/fifi/21267
na1011breastCancer.indd 165 8/24/11 2:03:44 PM
166 | NAILS MAGAZINE | OCTOBER 2011 PHOTOGRAPHY BY KELLY BRACKEN
NIP IT in the CUTICLE
These Half-Jaw Cuticle Nippers from
Cricket are durable and reliable for pro-
fessional use and have a heavy-duty
box joint construction. The nippers are
easily sanitized and are designed with
double-spring tension and an ultra-
sharp precision tip closure.
(888) 745-4030 x21463
www.nailsmag.com/fifi/21463
Cuticle nippers at 1/4-jaw size from
Young Nails come sharp and are ergo-
nomically designed. They are slightly
shorter than most nippers for easier
control and are made with stainless
steel to prevent rust and corrosion.
With smooth, double-spring action
these nippers allow precise and clean
cuticle cleanup.
(888) 745-4030 x21464
www.nailsmag.com/fifi/21464
LaVaque announces a screw-lock
cuticle nipper with an internal safety
mechanism that prevents the blades
from opening too far. This feature in-
creases the life of the nipper as well, by
protecting the blades when not in use
or during transportation. The spring is
also internal reducing the threat of
breakage and creating better tension
control.
(888) 745-4030 x21461
www.nailsmag.com/fifi/21461
Star Nails Full Jaw Cuticle Nipper is
finely crafted with stainless steel. The
double-spring action nipper is also
available in 1/2-jaw. Near the top of
the handle are small ridges to help give
your hands traction and a better grip
for precision.
(888) 745-4030 x21462
www.nailsmag.com/fifi/21462
na1011nipper.indd 166 8/24/11 10:07:31 AM
OCTOBER 2011 | NAILS MAGAZINE | 167
Made with 100% stainless steel,
these Nouveau Nail Precision Double
Spring Cuticle Nippers have a series
of holes in the handles to help with
gripping. Available in both the 1/4-
and 1/2-jaw sizes, the nippers have a
lifetime guarantee of no rust.
(888) 745-4030 x21467
www.nailsmag.com/fifi/21467
Antoine de Paris #14 Professional Cuti-
cle Nippers, made with cobalt stainless
steel, come in a 5-mm. jaw. The box
joint construction on these razor-sharp
nippers allows for a precise jaw and
cutting edge. Antoine de Paris nippers
are available in many jaw sizes, single
or double spring, as well as gold or satin
finish for a more individualized look.
(888) 745-4030 x21465
www.nailsmag.com/fifi/21465
A good, sturdy pair of cuticle nippers is a standard piece of equipment for every nail tech.
They are a necessary tool to help keep the cuticle and nail plate clean and well maintained.
Heres a sampling of what is currently on the market.
From one of its newer line of implements,
Tweezerman offers a unique nipper with its
Satin Etched Zebra Cuticle Nipper. The
pattern is autoclave-friendly, making the in-
strument 100% sanitizable. Tweezerman
has other nippers, such as the award-
winning Cobalt Stainless Cuticle Nipper at
1/2-jaw. Both tweezers have double springs
and ultra-sharp tips for precision cutting.
(888) 745-4030 x21466
www.nailsmag.com/fifi/21466
>>>
na1011nipper.indd 167 8/24/11 10:07:38 AM
168 | NAILS MAGAZINE | OCTOBER 2011
OPIs limited-edition Mini Cuticle Nip-
per is a fashionable, single-spring action
nipper. With a speckled green, black,
and silver grip resembling splashes of
paint, this extended 1/4-jaw cuticle
nipper has contoured cutting edges to
help in safe and accurate nipping. The
mini nipper will be available until sup-
plies last.
(888) 745-4030 x21469
www.nailsmag.com/fifi/21469
The PhD Collection from Soft Touch
includes its Cuticle Nipper with double
springs, a 6-mm. blade, box joint con-
struction, and a fine 1/2-jaw. The nip-
per is stainless steel and comes in a
convenient zippered case to keep the
implement safe and easy to find.
(888) 745-4030 x21468
www.nailsmag.com/fifi/21468
Part of a full line of signature Entity
implements, this carrying case includes
two sizes of cuticle nippers at 4-mm.
and 9-mm. The nippers come in a black
leather case with a pink flap. Other ac-
cessories in this set are tip cutters, ex-
tra-sharp scissors, and Entitys popular
dual-ended cuticle pusher.
(888) 745-4030 x21470
www.nailsmag.com/fifi/21470
na1011nipper.indd 168 8/24/11 10:07:48 AM
OCTOBER 2011 | NAILS MAGAZINE | 169
En Vouge Cuticle Nippers come in
1/4 jaw size and have a satin finish.
The handles are designed to fit into the
natural curve of the hand for optimal
handling, precise squeezing, and low
impact workability to prevent carpal
tunnel syndrome. Lightweight yet du-
rable, these nippers make an excellent
addition to a nail technicians imple-
ment set.
(888) 745-4030 x21471
www.nailsmag.com/fifi/21471
Mehaz Professionals 777 Cuticle Nipper
has a lifetime guarantee, is easy to sanitize
without causing rust, and is made with
stainless steel cobalt for a long-lasting
sharp edge. Mehaz Professionals best-
selling item, the nipper is available in a
patented single- or double-spring design
and comes in jaw sizes 1/8, 1/4, and 1/2.
(888) 745-4030 x21473
www.nailsmag.com/fifi/21473
This unique single-spring nipper from
Body Toolz is coated with 420-grade
stainless steel and titanium for a supe-
rior hard finish. The titanium allows for
a non-corrosion finish, sharpness, and
a long-lasting tool. Each handle on the
Glam Rock Titanium Cuticle Nipper is
adorned with blue crystals and comes
in jaw sizes 1/4, 1/2, or full-jaw.
(888) 745-4030 x21472
www.nailsmag.com/fifi/21472
na1011nipper.indd 169 8/24/11 10:07:55 AM
170 | NAILS MAGAZINE | OCTOBER 2011
reader nail art
{TOP TO BOTTOM}
Chloe Moffit
Selah Salon & Health Spa
Wasilla, Alaska
Shannon Lauer
The Nail Chic, West Palm Beach, Fla.
Colin Lam
Hair Spectacular and Nails by Colin,
Bremen, Ga.
{TOP TO BOTTOM}
Linda Lam
Jadore Nail & Spa, Sewell, N.J.
Melanie Beland
European Style Salon
South Attleboro, Mass.
Michelle Achhammer
Michelles Nail Design
Zirndorf, Germany
{TOP TO BOTTOM}
Valerie Christie
Pampered & Polished Salon Spa
North Pole, Alaska
Jodi Herrick
Thistle Head Salon, Watertown, N.Y.
Nikitia Hartman
Columbus, Ga. >>>
} {
na1011rna.indd 170 8/24/11 2:05:20 PM
www.nailsmag.com/fifi/21223
na1011rna.indd 171 8/24/11 2:05:30 PM
172 | NAILS MAGAZINE | OCTOBER 2011
{TOP TO BOTTOM}
Louise Callaway
Noble Nails Salon Training Academy,
Guyhirn, Cambridgeshire, England
Shanna Schneier
The Gallery Salon for Hair, Skin, &
Nails, North Brunswick, N.J.
Dianna Medeiros
The Make-up Bar, Cherry Hill, N.J.
{TOP TO BOTTOM}
Zitian Zhang
Joys Nails, Queens Village, N.Y.
Tina Dowdy
Tinas Nail Design, Wellington, Fla.
Jennifer Smaby
Jenns Joint, Parks, Ariz.
{TOP TO BOTTOM}
Carla Foster
Carla Foster Nails
Lethbridge, Alberta, Canada
Stacey Aleshire
Permanent Elegance Day Spa,
Loxahatchee, Fla.
Andrea Thrasher
Riverton, Wyo.
Want to see
your nail
art here? {
e Just e-mail digital pictures of your art to Sree.Roy@bobit.com;
please include your name, salon name, city, state, and phone
number. Or, mail printed pictures or the tips themselves to Sree
Roy, 3520 Challenger St.; Torrance, CA 90503. All submitted nail
art will also be considered for publication on www.nailsmag.com.
reader nail art
} {
na1011rna.indd 172 8/24/11 2:05:33 PM
OCTOBER 2011 | NAILS MAGAZINE | 173
Mehaz
A must have for gel polish
applications, the Mehaz Curette features
two tiny scoops for cleaning under and around
the nails. This 6 stainless steel tool is hand crafted
in Solingen, Germany, and features a textured grip for extra
control. The perfect tool for manicures and pedicures.
Mehaz
(888) 225-6342
www.mehaz.com
www.nailsmag.com/fifi/21170
Flowery Professional
Go Wild with File Catty from Flowery. The Wild Styles
collection features exclusive patterns on quality 5 les
with coordinating translucent cases. The unique patented
File Catty case protects cell phones, sunglasses and
other items from being scufed by the le, while keeping
the le inside clean and free from lint and dust. Also
available in an 18-piece display, File Catty Wild Styles are
perfect for salon retail, client gifts or just for you!
Flowery Professional
(800) 347-7456
www.floweryprofessional.com
www.nailsmag.com/fifi/21210
For more information on advertising in this section, call 310.533.2465 (Michelle Mullen) or 310.533.2412 (Mary Baughman).
ADVERTISEMENT
} {
nails mall
{
Nail Superstore
A New Revolution: Pedicures Just Got Steamy!
The patent-pending Red Dragon Sauna System
takes pedicures to a whole new level. This
fresh approach uses gentle steam to pamper
feet, signicantly reducing water consumption
and taking up considerably less space. Uses
steam instead of water Takes just one cup of
water per service Completely portable with
no expensive plumbing hookups Complete
system costs hundreds of dollars less than
traditional pedicure chairs Environmentally
friendly Perfect for salons, spas, resorts,
hotels, doctor of ces and more.
Nail Superstore
(800) 669-9430
www.nailsuperstore.com
www.nailsmag.com/fifi/21308
Salon Pure Air
Enjoy clean and healthy air for your salon! Artificial nail
products and the activities involved in applying them
create vapors and dust that can cause irritation of the
nose, throat, eyes, or skin. The key to preventing illness
or discomfort is keeping the air in your salon clean.
Salon Pure Air can help! Now available in black!
Salon Pure Air
(800) 236-1889
www.SalonPureAir.com
www.nailsmag.com/fifi/21169
The Original Pedi-Sox
Double your Pedicure business! Pedi-Sox
encourage wintertime pedicure services! Feet
stay comfy and cozy warm; and freshly pedicured
feet stay clean. Moisturizers absorb betterfor
softer and smoother skin. Slip on Pedi-Sox as
the nal step before you paint the toenails. Its that
easy! Extra thick premium cotton make Pedi-Sox
comfortable to walk in alone or with sandals.
Foot caressing California Lite Weight Pedi-Sox are
perfect for warmer climates. 23 Fun & Fashionable
Colors and Styles.
The Original Pedi-Sox
(888) 536-1577
www.OriginalPediSox.com
www.nailsmag.com/fifi/21153
na1011mall.indd 173 8/26/11 9:12:15 AM
174 | NAILS MAGAZINE | OCTOBER 2011

} {
product spotlight
China Glazes new Haunting Collec-
tion will have Halloween fans glow-
ing and crackling with delight. The
collection features four Halloween
colors, one glow in the dark lacquer,
and a crackle black shade to give nail
techs plenty of options for the sea-
son. Colors are Haunting, Its Alive,
Crimson, and Near Dark.
(888) 745-4030 x21319
www.nailsmag.com//21319
From Amen Beauty
come the Shappy
and Wavy File. These
two unique patented
products remove callus
with a curved surface
to work around the contours
of the feet. The les make great retail
items and can be kept in the shower
and used twice a week.
(888) 745-4030 x21318
www.nailsmag.com//21318
If you
want to stand
out in the dark, go
with Republic Nails new
Glow In The Dark Polish line. The
polishes come in a variety of colors, and
all glow brightly in the dark. Apply extra layers
to make the efect more dramatic. The colors are
Escarlata, Cosmos Violet, Golden, Chrome Green,
and Candy Pink.
(888) 745-4030 x21320
www.nailsmag.com//21320
Bio Creative has a new line of Mandarin
and Mango spa products. Together they
make for an excellent and all-inclusive
pedicure experience. The products are
naturally hydrating and antioxidant with
argan oil and botanical extracts, and
include a Sugar Scrub, Massage Cream,
Sea Salt Soak, and Moisture Mask.
(888) 745-4030 x21317
www.nailsmag.com//21317
na1011products.indd 174 8/24/11 3:02:55 PM
OCTOBER 2011 | NAILS MAGAZINE | 175
Essie has a brand new bag for fall 2011. The newest
color collection pays homage to the glorious world of
gorgeous handbags, classic sophistication, and a
return to ladylike glamour. Colors include Carry
On, Glamour Purse, Case Study, Power
Clutch, Very Structured, and Lady Like.
(888) 745-4030 x21321
www.nailsmag.com//21321
Baby Foot Easy Packs are unique callus softening
bags that use gel to help remove dead skin cells.
Put the sock packs on both feet after cleansing and
wear for one hour. Remove the wraps and gently
wash with soap and the dead skin cells will begin to
peel from two to seven days after application and
continue to peel naturally for two to three weeks.
(888) 745-4030 x21324
www.nailsmag.com//21324 >>>
Celebrate the scariest day of the year with OPIs Halloween-
inspired nail lacquers. For a limited time only, OPI will ofer the
new Spookettes Mini Pack, which includes four mini lacquers:
Hes My Boo, Mummy Knows Best, I Only Date Werewolves,
and Zom-Body to Love. The Spookettes Mini Pack also includes
free nail decals, along with instructions on how to create
diferent nail art designs using the lacquers and stickers.
(888) 745-4030 x21322
www.nailsmag.com//21322
w
w
c
(
w
Dip It from Parley Innovative Solutions is a new acrylic
dipping system that uses nanotechnology to maximize
product performance. The system is non-yellowing
and odorless and ofers an easy way to apply acrylic
enhancements. A builder liquid is placed on the clients
nail, and then her nger is dipped into the powder. Fills
can also easily be done with this system, simply prep the
ll area, apply the builder liquid, and dip again.
(888) 745-4030 x21323
www.nailsmag.com//21323
OBER 2011 | NAILS MAGAZI Z NE NE ||||||||||| 17 17 17 17 17 17 77777777777 17 7 17 17 17 17 7755555555555555555555555555555555555555555
ailsmag.com//21324 >>>
na1011products.indd 175 8/24/11 3:03:06 PM
176 | NAILS MAGAZINE | OCTOBER 2011
www.nailsmag.com/fifi/21106
Princess Nails has reissued its Original
Acrylic Deluxe Kit, bringing a convenient
and easy-to-use kit for acrylic newbies.
The kit includes everything you need to
get started with acrylics, including
forms, dappen dish, primer,
monomer, brush cleaner,
cuticle oil, brush, les,
and pink and white color
powders.
(888) 745-4030 x21325
www.nailsmag.com/
/21325
LaVaque has new Crystal Nail Files that can be used on both real and
articial nails. Unlike standard les, the crystal les hold an even grit
for years and are safer on the clients skin. The les can be sanitized
over and over again and come in 5 1/2 length.
(888) 745-4030 x21326
www.nailsmag.com//21326
Want healthy and strong nails, give them
some Orly Nailtrition. This nail strengthening
and growth treatment uses a natural mineral
complex to reverse nail damage. Containing
bamboo extract, calcium, iron, prosina
hydrolyzed keratin, hydrolyzed wheat protein,
and collagen, Nailtrition lets lacquer lovers
have the healthy base they need.
(888) 745-4030 x21327
www.nailsmag.com//21327
Akzntz Options Soak-Of UV Gels are odorless, durable, and easily
removed with acetone or other remover. The gels leave nails looking
and feeling natural, and they are made from an innovative material
to ofer superior strength.
(888) 745-4030 x21328
www.nailsmag.com//21328 >>>
} {
product spotlight
na1011products.indd 176 8/24/11 3:03:27 PM

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www.nailsmag.com/fifi/21279
na1011products.indd 177 8/26/11 9:10:32 AM
178 | NAILS MAGAZINE | OCTOBER 2011
Introducing the all-new Mini Lavender.
Weighing less than two pounds, the
durable pedicure tub is light-weight, designed
to fit under the faucet when filling with
water and handled easily while emptying.
The Gulfstream liner is
fast, sanitary, inexpensive,
recyclable and easy to use.
Pedi Bowls
Pedi Sink
Pink
Aqua Blue
Tangerine
Violet
www.gulfstreaminc.com 1-877-622-4853
Mini Lavender
18.5"L x 19"W x 20"H
(47 cm x 48.5 mm x 51 cm)
Weight: 18 lb. (8.16 kg)
With Cleanjet Max. 23 lb. (10.43 kg)
Patent pending
www.nailsmag.com/fifi/21186
Scientically designed to cut the thickest
toenail, ngernail, or tip with minimal
pressure, Antoine De Paris #30 tool does
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Simply ip the tool around to keep the wrist
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(888) 745-4030 x21330
www.nailsmag.com//21330
Backscratchers Aromatic Spa Drops come
in six diferent avors to add a spa-like scent
to any service. The drops can be placed in
a bath soak, aromatherapy difusers, or
even towels. The formulas are powerful, so
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(888) 745-4030 x21331
www.nailsmag.com//21331
Belavas Pedicure Tub features three levels
of soothing vibration and two levels of
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a dry massage or as a base for the Belava
tub. Its available in seven diferent colors.
(888) 745-4030 x21332
www.nailsmag.com//21332
The Beyond Powders and Essential line from
Alfalfa Nail Supply provides you with all the
supplies you need to provide the perfect
acrylic service. The brushes are made
Tuf Scent Polishes ofer a unique nail
experience in that they give of a scent after
theyve dried. The lacquer has a fragrance life
of 23 to 72 hours, and the company has a
total of 20 colors. The cap has rose engraving
to add to the classy look of the polish, and
Tuf Scent has six themed polish collections
including The Mineral Collection of glitters.
(888) 745-4030 x21329
www.nailsmag.com//21329
>>>
na1011products.indd 178 8/24/11 3:05:14 PM
www.nailsmag.com/fifi/21140
na1011products.indd 179 8/26/11 9:10:39 AM
180 | NAILS MAGAZINE | OCTOBER 2011
The unique formula has a self-leveling
application that produces bubble-free
enhancements. The system includes Artisan
UltiMax Sculpting Liquid, Equalizer Nail
Prep, Primex Acid-Free Primer, and three
sculpting powders: Baby Pink, Ultra Crystal
Clear, and Brilliant White.
(888) 745-4030 x21334
www.nailsmag.com//21334
Nouveau Nails acrylic collection, City Lights,
ofers shimmering neon and bold urban
colors that will have nails looking great
and wearing well for long-lasting manicure
designs. Each collection is named after
a diferent geographical location, like the
European Collection, Far East, and Great
American. Along with color powders each kit
includes Nail Liquid, Glass Seal, forms, and an
assortment of nail tips.
(888) 745-4030 x21335
www.nailsmag.com//21335
Bellissima Internationals Starter Kit has
everything you need to start ofering
Bellissima Gel services right away. The soak-
of gels come in a range of colors as well as
solid builder and sealant gels. The kit comes
in a convenient tote with Soak Away, Nail
Wipe, les, bufers, and more.
(888) 745-4030 x21336
www.nailsmag.com//21336 >>>
lifting, or yellowing. The Beyond acrylics give
great adhesion, consistent color blending,
and a self-leveling application.
(888) 745-4030 x21333
www.nailsmag.com//21333
The Nail Superstores Artisan Acrylic
Professional System was developed to
exceed the expectations of nails techs
regardless of their experience level.
with quality materials and sport a stylish,
attractive design, and the powders provide
smooth consistency without bubbling,
na1011products.indd 180 8/24/11 3:05:35 PM
www.nailsmag.com/fifi/21244
na1011products.indd 181 8/24/11 3:05:46 PM
182 | NAILS MAGAZINE | OCTOBER 2011
Deluxe Gift Card Totes
Gift cards are the
#
1 seller during the holiday season!
Action Bags NEW Deluxe Gift Card Totes are
perfect for gift cards & small nail products. Offer the
upscale look of a handle shopping bag in a gift card
size. The cotton twill handles add a natural touch.
Complete the look with coordinating tissue paper &
personalized label or add your imprinted salon logo for
instant brand building. Call us at 800-301-0852 or visit
us online at www.actionbag.com/NAILS for a FREE
catalog and samples today.
Bags are available in
Kraft, Black or White.
M
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CNDs Retention Starter Pack is an excellent
acrylic kit for new nail techs, providing all the
essential products needed to start ofering
Retention enhancements in the salon. It
creates up to 20 full sets. The kit includes
Pure White and Pure Pink sculpting powders,
CND Liquid, Scrubfresh, Solar Oil, and a 20-
pack of CND Velocity Tips.
(888) 745-4030 x21337
www.nailsmag.com//21337
The Nano Series by Kinetics is made of four
expert formulas that provide therapy for
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with soft or peeling nails will nd a friend
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layer that immediately restores strength.
Nano Seal steps in when nails are brittle and
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can attack even the most serious of nail
problems: it even hardens nails when applied
over polish.
(888) 745-4030 x21338
www.nailsmag.com//21338
Dashing Divas Gelife Soak-Of Gel System
has everything you need to get started with
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as a Cleanser, Bonder, Builder Gels, French
Tips, and a Top Gel. It comes in a convenient
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(888) 745-4030 x21339
www.nailsmag.com//21339 >>>
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The past three years SheeKee designer Nickole
Orton has been a worldwide industry leader in nail
art design. SheeKee covers mothers & daughters
to celebrities & business women in both a french
tip and a full coverage. SheeKee will leave you
wanting more! Check us out on the web monthly
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www.SheeKee.com | orders@SheeKee.com
855-SHEEKEE (855-743-3533)
www.nailsmag.com/fifi/21180
ELECTRIC FILING EXPERTS
We manufacture & distribute the FINEST
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GUARANTEED!
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www.nailsmag.com/fifi/21147
www.nailsmag.com/fifi/21235
na1011products.indd 182 8/25/11 3:59:30 PM
OCTOBER 2011 | NAILS MAGAZINE | 183
M
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www.nailsmag.com/fifi/18225
23 Pre-Adhesive
Decals PLUS
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Order online at www.nailsuppliesdirect.com
Awareness Ribbon Nail Art Decals
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Kami Nail Art
(800)344-3299 * www.kaminailart.com
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- Not a gel polish
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You can see all the colors
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fifi/21194
NAILS Magazine, 3520 Challenger St.,
Torrance, CA 90503 310/533-2400
www.nailsmag.com
PLEASE CONTACT:
Mary Baughman - East Coast
310.533.2412
mary.baughman@bobit.com

Michelle Mullen - West/Canada
310.533.2465
michelle.mullen@bobit.com
Would
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Take your nail art to the
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sales@beautytech.com 1-631-981-1273
www.nailsmag.com/fifi/21160
Your time is money, so make the most of it
with the very latest Designer French Tips

from
Shooting Star

. These premium half-well tips


require no blending or special prep work.
Simply apply using an overlay of clear acrylic or
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WORK SMART
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All Designs and Content Shooting Star 2002-2011.

www.nailsmag.com/fifi/21156
www.nailsmag.com/fifi/21181
na1011products.indd 183 8/25/11 3:59:42 PM
184 | NAILS MAGAZINE | OCTOBER 2011
How to contact us:
Send business and editorial
correspondence to:
3520 Challenger St., Torrance, CA 90503
(310) 533-2400, (310) 533-2507 Fax
Website: www.nailsmag.com
Editorial:
To contribute an article, make a suggestion, or ask a question,
contact NAILS at the address above or:
West Coast/Canada Call: (310) 533-2552
Fax: (310) 533-2504
Email: Hannah.Lee@bobit.com
Subscriber Customer Service:
For subscription inquiries, you can:
Visit our subscriber service section online at:
www.nailsmag.com/subscriptionservices/
Email us at: subscriptions@bobit.com
Report an address change, inquire about an order, or solve a problem,
call: (310) 533-2440
To purchase back issues, books or videos, or give a gift,
visit www.nailsmag.com (click on store)
Advertising:
To fnd out about advertising:
West Coast/Canada Call: (310) 533-2465
Email: Michelle.Mullen@bobit.com
East Coast/International Call: (562) 377-0465
Email: Mary.Baughman@bobit.com
Schools:
If you would like to fnd out more about our Partners in Education
program for schools or to sign up to distribute the annual Career Handbook,
visit our website at www.nailsmag.com/CareerHandbook/
www.nailsmag.com/fifi/21145
Duris Wine Tasting Party Collection features everything from a
warm plum to a shimmery violet. Experiment with shades of red
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statement with these alluring colors, Cognac XO, Bloody Mary, Pinot
Noir, Grape Swirl, Dragontini, and Cabernet Sauvignon.
(888) 745-4030 x21340
www.nailsmag.com//21340
LeChats Nail Architecture Acrylic System provides strong and
durable wear, an easy application with a superior texture, and a
spectrum of luxurious color powders that will enhance the elegance
and appearance of any fashionable nail art designs. The color powder
collections are ofered in individual sets like the Cabaret collection
shown here, and Nail Architecture provides precision acrylic brushes
for meticulous applications.
(888) 745-4030 x21341
www.nailsmag.com//21341
Light Elegances Pedi-Cure Kit is a great kit for techs who want
to get into gel pedicures. It comes with everything needed to get
started, including a Pedi-Cure Lamp, Bonder, Super-Shiny, Cleanser,
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(888) 745-4030 x21342
www.nailsmag.com//21342
Entitys Rainforest Pedicure Kit uses rich nutrients, exotic ingredients,
and curative energies to revitalize skin as well as the soul. The soak,
scrub, masque, and nanotechnology-based lotion work in harmony
for an experience that is sumptuous and relaxing to all senses. The
products are inside recyclable packaging and each purchase supports
the use of renewable rainforest crops.
(888) 745-4030 x21343
www.nailsmag.com//21343
na1011products.indd 184 8/24/11 3:28:10 PM
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PRICES IN THIS AD VALID FROM SEPTEMBER 1 TO OCTOBER 31, 2011. AFTERWARD PRICES SUBJECT TO CHANGE WITHOUT NOTICE. NOT RESPONSIBLE FOR TYPOGRAPHICAL ERRORS.
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PORTABLE
VENT SYSTEM
36" W X 16" D X 31" H
17.75" L X 14.5" W X 2" D
MADE
IN USA
FREE
DESK
LAMP
$149.95
#DM1034
17.75 L X 14.5 W X 2 D
MADE
IN USA
#GPB111
10-ct.
#GPB112
100-ct. box
$2.50
$19.95
easy
soak-off
gel
removal
Contains a
reflective
barrier with
optical
enhancers
$149.95
#DM1017
www.nailsmag.com/fifi/21268
na1011products.indd 185 8/25/11 4:28:27 PM
Prices in this ad are valid September 1 through October 31, 2011. Afterward prices subject to change without notice. Shipping charges are denoted in parenthesis.
TOLL FREE 1-800-727-1119
Phonc: (813) 931-3377 - Fax: (813) 961-7221
www.prcmicrnaiIsourcc.com
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T
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CRYSTAL
S-T-R-E-T-C-H
TOE RINGS
German
Callus Planer
Blades 10-ct.
TM
ACRYLIC
POWDER
.75 oz. 2 oz. 4 oz.
$2.95 $4.95 $9.95
Clear NB1101 NB1102 NB1103
White NB1104 NB1105 NB1106
Bright White NB1107 NB1108 NB1109
Pink NB1110 NB1111 NB1112
Bright Pink NB1113 NB1114 NB1115
Natural NB1116 NB1117 NB1118
French Dip NB1119 NB1120 NB1121
SingIc-Proccss UV GcI
UV Gel Sealer
1/2 oz.
Brush-On
Activator
Primer
$1.95
NB1022
$1.95
1/2 oz.
NB1023
Resin $3.95
1 oz. NB1026
Brush-On
Resin
$1.95
10 gm NB1025
Split Second
Activator Spray
2 oz. NB1058 $2.95
8 oz. NB1020 $4.95
Anti-Fungal
Prep Spray
2 oz. NB1057 $1.95
8 oz. NB1021 $3.95
Extender Tips
10-ct. 95
NB1052
Fiberglass or Silk Strips 1" x 36", 2 ct.
Fiberglass (NB1048) Silk (NB1049) $2.95
Also Available: Pre-Cut Fingers 70-ct.
Fiberglass (NB1050) Silk (NB1051) $2.95
Shimmer Gel NB1045
FIBREGEL
Pink NB1046
Clear NB1047
$12.95 your choicc
NO
MMA
ODORLESS ACRYLIC LIQUID
NB1055 $3.95 NB1016 $6.95 NB1017 $11.95
UV CURABLE
ACRYLIC LIQUID
ODOR FREE
4 oz. 8 oz. 2 oz.
Dust Masks Dust Brush Komfort Wedge Mushroom Pump Twist-Lock Pump Ceramic w/Cork Porcelain w/ Lid Triple Dappen Sonic Touch III Acetone Proof Litl Diprs 10-ct.
$2.95 NB0314 $2.95 NB0315 $11.95 WEDGE1 $1.95 NB0322 $1.75 NB0321 $5.95 EACH $5.95 NB0318 $1.00 NB0319 $1.00 NB0320 $139.95 ST01 2 for $1NB0336 $9.95 LD1004
50-CT.
DAPPEN
DISH
DAPPEN
DISH
6 OZ 8 OZ
PUMPS
PURE KOLINSKY
Acrylic Brushes
#8 - $S.9S - #NB0400
#10 - $7.9S - #NB0401
#12 - $9.9S - #NB0402
#16 - $12.9S - #NB0403
#18 - $14.9S - #NB0404
Nylon Gel Brush
Flat Sable Acrylic Brush
Round Sable Acrylic Brush
Medium
$7.9S
$6.9S
#NB0300
StcriIizcr Jars
StcriIizcr Tray
#NB0302 $4.9S
$7.9S
Assortcd CuticIc Pushcrs
$2.9S
Your
Choice
2-Sided Straight Pusher #NB0203
Straight Pusher / Cleaner #NB0204
Spoon Pusher
#NB0201
Toc NaiI
CIippcr
Curved #NB0213 / Straight #NB0214
79
StainIcss
Stork
Scissors
#NB0208
Trappcr
CIippcr
TM
A B C D E F G H I
$4.9S
#4727
SALE!
Small
$1.S0
#NB0301
#NB0207
Locking Handle
Brush Cleaner
$2.9S
4 oz. #NB0410
100% KOLINSKY SABLE BRISTLES
ACETONE RESISTANT CLEAR HANDLES
ALUMINUM ACRYLIC BRUSH
Brush stores in handle!
$3.9S
BEST
SELLERS
FLEX TAPE
Waterproof Material
per roll
WE EXPORT
WORLDWIDE!
FREE APPOINTMENT BOOK & CATALOG
PHONE
:
1-800-727-111VL
:
CATALOG@PREMIERNAILSOURCE.COM
SE HABLA
ESPAOL
20-CT
(1-10)
ALOHA
#HT0001
BALI
#HT0002
CRISS
CROSS
#HT0003
FOREVER
PLAID
#HT0004
FUNKY
TOWN
#HT0005
PRINCESS
#HT0006
PSYCHE-
DELIC
#HT0007
RETRO
#HT0009
TINY
BUBBLES
#HT0010
SPIDER
WEB
#HT0011
10 STYLES!
CHOOSE FROM
7 COLORS!
6 STYLES!
CHOOSE FROM
CHOOSE FROM
TM
2-SIDED
NAII
ART

BRUSH
SET
3-PC BRUSH PEN SET
SHORT
MEDIUM
LONG
Chasticide
Hospital Grade
Disinfectant
16 oz. #PN114B
$3.S0
GAL. #PN114G
$12.9S
Brush Cleaner
Holder
SALE!
$2.9S $4.9S
HOLDS 8
BRUSHES
#NB0409
#NB0408
#NB0405
#NB0406
#NB0407
$4.9S
$4.7S
Spa Thong
Slippers
12-pr.
#SB0405 #SB0414 #MP102 #MP104D
PINK
GLASS
FILE
SAVE $40
$99.95!!!!!
DoubIc Spring
CuticIc Nippcr
$2.9S
$2.S0
#NB0205
AcryIic Nippcr
ProfcssionaI CaIIus PIancr
Gcrman
CaIIus PIancr
BIadcs 100-ct.
#NB0210
#NB0212
Extra Strength
Brush-On Glue
10 grams #NC0031 $1.95
Quick Bond Gel Glue
2 grams #NB0304
Rectangular Forms
$2.95 #NB0307
Horseshoe Forms
$2.50 #NB0308
FORMS
500-CT.
REUSABLE FORMS
20-CT
(1-10)
YOUR CHOICE:
#NB0191 Black
#NB0192 Burgundy
#NB0193 Red
#NB0194 Pink
#NB0195 French Pink
#NB0196 Beige
COLOR TIPS
PRE-ADHESIVE
STRIPS
FABRIC
Pink
Bright Pink
White
Bright White
Clear
X-Thick
Onezees Toe
Separators
25 each
$23.95 100-ct.
$99.95 Case (500)
#NAB0117
#NAB0116
#NB0212D
V Cut Out
#NB0101
X-Iong
Curvc
#NB0104
Frcnch
White
#NB0107
Squarc
#NB0100
No-WcII
White
#NB0108
No-WcII
#NB0109
HaIf-WcII
#NB0106
Tapcrcd
#NB0102
HaIf-WcII
CIcar
#NB0105
Spoon Pusher / Pterygium Remover #NB0202
NB1024
$4.95
4 oz. NB0323
8 oz. NB0324
Stainless Steel
Professional Cushioned Files 20-ct. $4.95
A Black 80/80 #NB0010 100/100 #NB0011
100/180 #NB0012 180/180 #NB0013

B Zebra 80/80 #NB0014 100/100 #NB0015
100/180 #NB0016 180/180 #NB0017
Hygienic Files 20-ct. $5.95 Individually Sealed
C Black 80/80 #NB0018 100/100 #NB0019 100/180 #NB0020
D Zebra 80/80 #NB0021 100/100 #NB0022 100/180 #NB0023
E Econo Cushioned Files 50-ct. $6.95
80/80 #NB0007 100/100 #NB0008 100/180 #NB0009
F Natural Nail Garnet Boards 20-ct. $2.95 #NB0025
G Professional Pink Glass File $1.49 #NB0030L
H Professional Buffers 49 ea. 50-ct. $19.95
3-Way 49 #NB0031 / 50-ct. $19.95 #NB0031P
4-Way 49 #NB0032 / 50-ct. $19.95 #NB0032P
I Cuticle Eraser Stones 65 ea. #NB0033
20 EA 100-PK '.$/+ CASE (500) ./$/+
DISPOSABLE MINI BLOCKS
15 EA. 100-PK $13.95 CASE (1000j $119.95
MINI ARCTIC BLOCKS (EACH) #NB0040
'&&#F79AD8&&*&F97I;D8&&*&9
240/240
100/180
MINI ORANGE BLOCKS (EACH) #NB0041
'&&#F79AD8&&*'F97I;D8&&*'9
1X
USE
1X
USE
ARCTIC BLOCKS ARCTIC BLOCKS
TM
GUARANTEED NON-YELLOWING
49
#NB0037
SAIE! 10-CT.
$3.9S
3-Way Shiner Blocks
MINI-FILES 100/180 GRIT
BLACK #NB0038
ZEBRA #NB0039
20-ct. $2.50
NAIL BASIX BLOCKS EA. 100-PK CASE
Yellow Manicure NB0004 NB0004P NB0004C
Pink Pedicure NB0005 NB0005P NB0005C
SANITIZABLE BLOCKS EA. 100-PK CASE
Purple Med/Coarse NB0001 NB0001P NB0001C
Orange Med/Fine NB0002 NB0002P NB0002C
Blue Fine/Super Fine NB0003 NB0003P NB0003C
ARCTIC BLOCKS NB0034 NB0034P NB0034C
SALE!

SALE!
#SB0407
24-CT.
#
N
B
0
0
3
0
S
Lava Stone Mr. Pumice
Purple Pumi Bar
Mr. Pumice
Ultimate Pumi Bar
Tropical Shine
Colossal File
Extra Strength
Bullet Glue
BOX OF 250
$39.95
Twist-Off
Nozzle!
Dries in
Seconds!
#NC0305 20
#NB0310 NON-STICK
$3.95
5-CT.
#NC0134 $6.95
NEW & IMPROVED
C-CURVE STICKS
Shaping Tools
6-CT.
For A Perfect
C-Curve Every Time
SALE!
SALE!
1 oz. $6.95
SALE! $5.95
4 oz. $19.95
16 oz. $59.95
Sanitation Kits CELLUCOTTON
COIL

by Graham
Professional
#GPB102
10-FT.
SOAKER
TRAYS
SALE!
Xtreme Cut-Out
Xtreme Cut-Out
Curve
Xtreme V
Cut Out
Xtreme Cut-Out
White
Xtreme Cut-Out
Clear
XN301
XN304
XN308
XN303
XN306
XN407
XN302
XN305
XN406
Xtreme
Welless
Natural
Xtreme Curve XL
Xtreme Square
$9.95 / 500-ct. / Sizes 1-10
$2.95 / 50-ct. refills
$6.95 / 500-ct. / Sizes 1-10
$1.95 / 50-ct. refills
NAIL
BASIXTM
Xtreme
Welless
White
ACRYLIC LIQUID VIOLET MONOMER
NB1053 $2.95 NB1054 $4.95 NB1013 $6.95

NB1056 $3.95 NB1018 $6.95 NB1019 $11.95
4 oz.
4 oz.
8 oz.
8 oz.
2 oz.
2 oz.
$
1
$
1
$
1
$
1
$
1
$
1
$
1
$
1
$
1
$
1
$
1
$
1
$
1
$
1
$
1
$
1
$
1
$
1
$
1
$
1
$
1
Black #NB0035 Pink #NB0036
www.nailsmag.com/fifi/21268
na1011ds.indd 186 8/24/11 2:20:59 PM
We accept ACH/E-Checks, Wire Transfers and these Credit Cards:
LOWEST PRICES GUARANTEED!
TAKE ADVANTAGE OF
TM
Photos are merely representational. Items are not necessarily shown to scale in relation to other products shown. Not responsible for typographical errors.

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NAIL
BASIX
CARBIDE DRILL BITS
$4.95 EACH.
Large Barrel #NB0501
Small Barrel #NB0502
Cone #NB0503
Toothpick #NB0504
Football #NB0505
4-wk Backfill #NB0506
2-wk Backfill #NB0507
DIAMOND DRILL BITS
$2.95 EACH.
Large Barrel
#NB0508
Small Barrel
#NB0509
Cone
#NB0510
Backfill
#NB0511
Football
#NB0512
Toothpick #NB0513
Professional
UV Lamp
#NB1500
#NC0229 #NC0004
MIRROR
PANELS
& TIMER
$69.95 VALUE
#NB1504
$99.95 $11.95
DOUBLE TUNNEL
$49.95
MT-20
20,000 RPM
STEEL CASE
FWD/REV
#EDMT20
#NC0232
#NC0227
4 WATT & 6 WATT ALSO AVAILABLE
7 WATT #NC0231
9 WATT #NC0007
DRILL BITS
AND
ACCESSORIES
MANI-PRO
Razzberry
SALE! $149.95
$399.95 3 BITS [ ADJ. SPEED #KUPA1
15,000
RPM
UV Lamp / Removable Shade
$19.95
DRIED FLOWERS
3 var|et|es 8 co|ors 1 var|ety and co|or per pack
1000 ct. $29.9S
100 ct. $3.9S
#NB0518 Fine
#NB0519 Medium
#NB0520 Coarse
SANDING BANDS
Invcrtcd
Tapcrcd
BarrcI Bit
#NB0521
Pcdicurc
Bit #NB0522
$2.95
$2.95
Mandrels
49 #NB0517 $2.9S #NB0514
Chamois Buffer Bit Buffing
Stone Bits
Barrel NB0515
Cone NB0516
PIPE-FREE PEDI SPAS
STARTING AT $1495!
PEDI CARTS STARTING AT $69.95!
NAIL TABLES STARTING AT $169.95!
USA & CANADA
* Free shipping within contiguous USA on orders of $99 or more; excludes oversized items as noted online and in our catalog. Free
shipping to Canada on orders of $99 or more weighing under 12 lbs.; excludes brokering fee/taxes incurred when clearing customs.
#PNI25
$99.95
$39.95
DRILL
THE BULLET
DRILL KIT
25,000 RPM
SALE!
$12.95
$4.95 EA.
Exclusive
Price!
Battery Operated
UV Lamp
144-CT.
#NAB0001
#NAB0002
#NAB0003
#NAB0004
#NAB0005
#NAB0006
#NAB0007
#NAB0008
#NAB0009
#NAB0010
Clear
Black
Blue
Gold
Green
Iridescent
Light Blue
Pink
Purple
Red
NAIL ART BRUSHES
TAHITI BORA BORA FIJI
#NAB0115
EACH
GLITTER STRIPS
STRIPING TAPE
SHIMMERING DOTS MYLAR FLAKES CRUSHED SHELLS FIMO SHAPES ACRYLIC ROSES
DOTTING
TOOL
PER PK
PER PACK
$49.95 #SB0201
Softccz" X-Soft
Toe Separators
Onczccs" IndividuaI
Toe Separators
OriginaI" Thong-StyIc
Pedicure Slippers
10
PAIR
Pumice Sponges
SS
cach
20
PAIR
BOX OF 24
$11.9S
Heavy Duty 4-Way
Red Pedicure File
CASE OF 1440
$119.9S
CASE OF 360
$S9.9S
S0-PACK
$19.9S
EIcctric Mittcns SB0210
OR Bootics SB0212
UNIVERSAI IINERS
(Paraffin, Mittcns or Bootics)
S0 ct. $2.9S SB0217
Birchwood
Sticks
100-ct.
$1.9S
#
S
B
0
3
0
5
Gauze Wipes
#SB0317
100-ct.
Manicure Scrub
Brushes #SB0304
#SB0408
#SB0407 #SB0406 #SB0404
#SB0412
1S
EACH
Frcsh Sccnt Pcdicurc TabIcts
S-ct. #SB0100 $1.00
Frcsh Sccnt Iargc Pcdicurc TabIcts
10-ct. #SB0101 $6.9S
Manicurc BaIIs 10-ct. $1.00
Pink Grapcfruit #SB0102
Soothing Iavcndcr #SB0103
Icmon-Iimc #SB0104
Pedicure Socks
Black
#SB0409
White
#SB0410
$2.95 pair
Gentle Exfoliating
Sloughing Crme
Crme Mask Pedicure Scrub
Ice Cooling Gel Rock Salts
5 Gallons $59.95
($10 S&H)
Gal. $14.95
($5 S&H)
8 oz. $2.95
BOX OF 72
$9.9S
CASE OF 2880
$89.9S
Manicure Warmer $9.95
SB0215
SB0214
Includes 3 bits
and no-hassle
warranty.
Choose from many styles at
premiernailsource.com
View available colors online.
RHINESTONES
RHINESTONE SHAPES
144-ct.
$3.50
24-ct. $1
YOUR
CHOICE!
Acrylic Bit
Stand Holds 6
NB0523
$3.9S
100-CT.
Striper Brush #NAB0111
Detail Brush #NAB0112
Angled #NAB0113
Fan Brush #NAB0114
YOUR CHOICE!
MANY
COLORS
AVAILABLE!
VISIT OUR
WEBSITE!
MANICURE FIZZ PEDICURE FIZZ
WHITENING
SOFTENING
EFFERVESCENT
SALE $15.95
Enhance client comfort!
PNI NAIL TIDY

ORGANIZER
$19.95 #NC0127
PEDISTIL

Pedicure Foot
& Leg Rest
$19.95
#PediStil1
$11.95
#NC0128
PNI MANICURE CUSHION
Tcrry CIoth
Mittcns OR Bootics
#NB1507
49
EACH
#SF1000
#SB0300 #SB0301
25-CT.
WHITE
CUPS
$1.95
SALE!
DURABLE ACRYLIC
POLISH DISPLAYS
TABLE TOP DISPLAYS
Holds 30 Bottles - $19.95
Holds 60 Bottles - $29.95
WALL MOUNTED
Holds 36 Bottles - $19.95
Holds 90 Bottles - $29.95
EMPTY
DISPLAYS
Holds All Popular Brands
LACQUERS
TREATMENTS
TM
ArtClub
STRIPER
LACQUERS
$1.95
$2.95
1/2 OZ.
.6 OZ.
.6 OZ.
2.5 OZ.
$4.95
$2.95
1/2 OZ.
$2.95
1/2 OZ.
$3.50
LACQUERS
LACQUERS
.25 OZ.
$15.95
$3.50
.25 oz.
TREATMENTS
.33 OZ.
$4.25
TREATMENTS
TREATMENTS
TM
.5 OZ.
SHELLAC
GEL POLISH
GELAC
GEL POLISH
.33 OZ.
$4.50
COLOUR
EFFECTS
per roll
Peppermint Pedicure
Collection
#PNI12
Includes 6 bits,
3 sanding bands
and convenient
carrying case.
1/2 OZ.
240-CT.
$1.95
1200-CT.
$4.95
RHINESTONE
WHEELS
8 SHAPES
AVAILABLE
$4.9S
PAIR
NEW! SPA FIZZ
BUBBLE BOWL
$19.95
$13.95
PARAFFIN
WARMER
THERAPEUTIC
PARAFFIN WAX
$3.95 per pound
*
6 lb. Box $17.95
*
($5 S&H)
GOLD #NAB0227
SILVER #NAB0228
NAIL ART FOIL
1 LB. 6 LBS.
PEACH #SB0202 #SB0203
LAVENDER #SB0204 #SB0205
VANILLA #SB0206 #SB0207
BEST SELLER!
$
1
$
1
$
1
$
1
$
1
$
1
$
1
$
1
$
1
$
1
$
1
$
1
Whisks dust
and debris out
of the air!
twin fans
hot/cold
auto on/off
DUST COLLECTOR
NAIL
DRYER
BreatheEasy

RapidDry


$49.95 $69.95
15 DESIGNS
AVAILABLE
$1.95
$4.95
.125 OZ.
SOAK-OFF
GEL POLISH
TM
10-ct.
TIMER
& FAN
6 WATT 9 WATT
4 WATT
42 WATT
36 WATT
UV BULBS
www.nailsmag.com/fifi/21268
na1011ds.indd 187 8/24/11 2:21:05 PM
Advanced Technology
Gel Lacquers Cure
at the SPEED OF LIGHT!
Applies in seconds!
Removes in minutes!
www.pniworldwide.com
SILVER MOON LASER PINK STARDUST STARGAZER SOLAR FLAIR MIXED SIGNALS ROCKET SATURN WHITE LIGHT
ABDUCTION ASTRONAUGHTY ROBO RED ALIEN ANDROMEDA ASTEROID BLACK HOLE BLUE PLANET UFO
Complete System Kit includes:
Lightspeed LED Curing Lamp
Prep & Cleanse 2 oz.
Robo Red Gel Lacquer 9 ml.
Starbase Gel Base Coat 9 ml.
Forcefield Gel Top Coat 9 ml.
Remove Soak-Off Solution 2 oz.
www.nailsmag.com/fifi/21144
na1011ds.indd 188 8/24/11 2:21:08 PM
www.nailsmag.com/fifi/21166
na1011ds.indd 189 8/24/11 2:21:16 PM
The CHOICES are
* Due to limitations of the printing process, actual colors may be different from colors shown in advertisement.
** Call for additional spa chair color selections.
Sky Blue Copper Ruby Red
Tech Stool & Customer Chair for $50 with purchase of Liberte Pedi-Spa.
*Cannot be combined with any other offers, discounts, or promotions. No rain checks.
3ODWLQXP &LWULQH&RSSHU 6FDUOHW
7UXH,QGHSHQGHQFH

MSRP: $2495
Made in USA

U
L C US
Best Deal to Date on Liberte
Tech Stool & Customer Chair for $50
$
5
0
w
ith purchase of
Liberte Pedi-Spa
Auto-Fill
TM
Stellar Pedi-Spa HOT DEAL
Hot Deal Price -
$1,795
(w/o Auto-Fill)
MSRP - 2,295
* Cannot be combined with any other offers, discounts, or promotions. No rain checks.
**Limited stock available.
na1011ds.indd 190 8/24/11 2:21:32 PM
Trademark Disclaimer: Iuminous, Ultima, Infnity, Iiberte Spa, Q-Spa, V-Spa, Kidde-y, Elite Platinum, Mystique, Versas, Vista, Elite Ultra, Sani-Drain, PureFlo, Pioneering 'SMART
Pedi-Spa, Auto-Fill, AutoClean, Tru-Touch Massage and TT360 are the trademarks oI Iexor, Inc. Reproduction or reuse oI part or all oI trademarks are expressly prohibited without written
permission Irom Iexor, Inc. Due to limitation oI the printing process, product colors shown might look diIIerent Irom actual colors. Iexor will not be responsible Ior any misprint oI this
advertisement. Product images shown may or may not contain upgrades. Consult your Sales Representative Ior Iurther inIormation. Iexor`s Iootspa specifcation and prices may change
without prior notice. Pedicure Spas are intended Ior proIessional used only, always Iollow your State Board`s sanitation and disinIectant guideline.
www.IEXOR.com 800-211-7404 Now fnd us on
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and Vietnamese
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198 | NAILS MAGAZINE | OCTOBER 2011
} {
my other life
Angelica Chavez, nail tech
In her other life: MMA fghter
Her record is 4-0 and she is rated number
two in the world right now. Angelica Chavez,
a nail tech at Hot Heads and Cool Claws in
Albuquerque, N.M., is also a professional mixed martial
arts (MMA) ghter.
My parents have owned Chavez Karate, a martial arts
school, for 38 years. I have been involved in martial arts
my entire life, says Chavez.
The type of martial arts she practices is called Kajukembo.
Its my favorite because it involves everything from judo to
jiu jitsu to boxing. Its a very practical style of martial arts.
Its geared for real life situations, she says. I denitely
use Kajukembo in every MMA ght. The ght has to be
reaction. There is no time to think and my reactions are my
Kajukembo.
Originally Chavez was considering getting into pro
boxing when she went with a teammate to some MMA
ghts. There were some girls on the card who were close
to my size, she says. After watching the ght I said, Hey
I can do that, so from there my career began.
She credits her family, including her coach and father
Melcor Chavez, with much of her success. My father is
an amazing coach and I love to learn and spend so much
time with him, she says. My mother and sister are also
high-ranking black belts in our system, so they help me a
lot too.
I love that I am a nail tech and a professional MMA
ghter. Its an awesome balance. Im as rough and tough
as a lot of guys but I am also as girly and glittery as other
gals. My teammates laugh at the fact that they cant believe
they are getting punched by a st with such glittery, bright,
shiny nails.
Fighting the Good Fight
NAILS (ISSN 0896-193x) (USPS 001-426) (CDN IPM# 40013413) is published monthly, with an extra issue in December, by Bobit Business Media, 3520 Challenger Street,
Torrance, California 90503-1640. Periodicals postage paid at Torrance, California 90503-9998 and additional mailing of ces. POSTMASTER: Send address changes to Nails, P.O.
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Please address Editorial and Advertising correspondence to the Executive Of ces at 3520 Challenger Street Torrance, California 90503-1640 or online at www.nailsmag.com.
The contents of this publication may not be reproduced either in whole or in part without consent of Bobit Business Media. All statements made, although based on information
believed to be reliable and accurate, cannot be guaranteed and no fault or liability can be accepted for error or omission.
They cant
believe they are
getting punched
by a fst with such
glittery, bright,
shiny nails.


na1011mol.indd 198 8/24/11 3:41:45 PM
Shown on model:
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Bottom hand: Fireberry + Copper Shimmer
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From CND.
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2011 Creative Nail Design, Inc.
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