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Pineapple Leaf Transmute Co.,Ltd.

Company owner

1. Miss. Chonhawan

Mayko

Board Managing Director

2. Miss. Chanya

Inkong

Board Managing Director

3. Mr. Panya

Aruntong

Board Managing Director

4. Miss. Pattamaporn

Wisetsat

Board Managing Director

5. Miss. Suchada

Unna

Board Managing Director

6. Mr. Ukrit

Jangjaroon

Board Managing Director

7. Miss Jureerat

Oupsang

Board Managing Director

8. Mr. Nattapong

Siriweehpongkul

Board Managing Director

Company

176 Phetkasem Road.

Khaonoi, Pranburi, Prachuap khirikhan, 77120

I

Preface

About our project was prepared for Investor who interest to invest in Pineapple leaf transmute. In our project, we analyze the project feasibility and evaluations that how project become successful, get more profit and benefit to investor. It includes with background, industry profile analysis, marketing feasibility analysis, technical feasibility analysis, financial analysis, risk management analysis, and summary of the projects feasibility to see all of image of Pineapple leaf transmute.

So, we hope this project will make investor contrite to invest with our company and get profit with us together

Sincere,

1. Miss.Chonhawan

Mayko

2. Miss.Chanya

Inkong

3. Mr.Panya

Aruntong

4. Miss.Pattamaporn

Wisetsat

5. Miss.Suchada

Unna

6. Mr.Ukrit

Jangjaroon

7. Miss Jureerat

Oupsang

8. Mr.Nattapong

Siriweehpongkul

II

Executive Summary

Nowadays, textile industries are growth continuously, so Thailand's textile industry is important to the overall economy. Textile industry is top of business that makes income and includes creating high employee cause the distribution of income to the population as well as labors.

Skilled and unskilled labor is also has a link to a related party. Since raw silk to cotton, woven fabric and garment. Pineapple transmute Co.Ltd, is located on 176 Phetkasem Road, Khaonoi, Pranburi, Prachuap Khirikhan 77120. We emphasize on the location which is easy to logistic pineapple leaves because this province cultivation Pineapple on top of Thailand. The species that we choose to make pineapple fabric is “Batavia”.

III

Table of content

Preface

I

Executive Summary

II

Table of content

III

Content of figure

VIII

Content of table

XI

Appendix

XIII

References

XX

Chapter 1 Introduction

1

1.1 Background and significant of the project

2

1.2 Species of Pineapple in Thailand

4

1.3 Pineapple fiber production process.

5

1.4 Textile industry

6

1.5 Activities and Time Frame

7

Chapter 2 Industry Profile

8

2.1 Nature of Industry

9

2.2 Thailand situation of Pineapple industry

10

2.3 Production status

11

2.4 Thailand situation of textile industry

12

2.5 Product or services

14

Chapter 3 Market analysis

17

3.1

Market analysis

18

IV

3.3 General Environment Analysis

20

3.3.1

Political

 

21

3.3.2

Economy

22

3.3.3

Social and Environment

22

3.3.4

Technology

 

23

3.4 Competition Analysis (3C Analysis)

24

3.4.1 Competitor Analysis

24

 

3.4.1.1

SWOT analysis

24

3.4.2 Customer Analysis

25

 

3.4.2.1

Our client

26

 

- S.B. Furniture Industry

26

- Index living mall

27

- Satin Textile

28

- Dimoda

29

- Vincent Chye

31

- Chuleekorn

32

- Be-Famed

33

- Centure furniture

34

- Sinsutha Co., Ltd

35

 

3.4.3 Export to Japan partnership -Sunsurf

36

 

-

37

V

3.4.3 Competitive Analysis

39

 

3.4.3.1 Linen

40

3.4.3.2 Wool

40

3.4.3.3

Hemp

41

3.4.3.4 Silk

42

3.4.3.5 Barong Tagalog

42

3.4.4 Synthetic fiber chemicals

43

 

- Nylon

43

- Polyester

44

- Modacrylic

44

3.4.5 Synthetic fiber from natural materials

44

3.5 STP Analysis

 

46

3.5.1 Segmentation

46

3.5.2 Target Group

46

3.5.3 Position

47

3.6 Marketing Mix Strategies (4P)

48

3.6.1 Product or Service strategies

48

3.6.2 Price Strategies

49

3.6.3 Place and Distribute Strategies

49

3.6.4 Promotion

 

50

3.7 Sale Forecast / Profit Estimation

51

3.7.1

Year 1

52

VI

 

3.7.3 Year 3

54

3.7.4 Year 4

55

3.7.5

Year 5

56

3.8 Marketing Expense

57

3.9 Marketing Expenses (thousand Baht)

58

3.10

Conclusion

59

Chapter 4: Investment Cost

61

4.1 Pre- operate

 

62

4.2 Location

63

4.3 Equipment

64

4.4 Model Building

78

Chapter 5: Production and Operations Analysis

82

5.1 Product Characteristics (in Detail)

83

5.2 Production/Services Process

84

5.3 Operating Cost

 

87

5.4 Direct Labor Cost

87

5.5 Utilities

 

88

5.6 Maintenance

88

5.7 Planned Maintenance

88

5.8 Unplanned maintenance

89

5.9 Logistics Management

89

5.10

Facility Management

89

VII

Chapter 6: Administration analysis

92

6.1 Management Analysis

93

6.2 Organization management

93

6.3 Organization Chart

94

6.4 Position and tasks

95

6.5 Administration Cost

103

6.6 Facility cost

104

Chapter 7: Financing the project

109

7.1 Income statement

110

7.2 Statement of cash flow

115

Chapter 8: Rick of management

120

8.1 Rick of management

120

8.2 External risk

121

8.2.1 Political

121

8.2.2 Economic

121

8.2.3 Socio-cultural

122

8.2.4 Technology

122

8.3 Internal risk

122

8.3.1 Strategic risk

122

8.3.2 Marketing risk

123

8.3.3 Operation risk

123

VIII

Content of figure

Figure 1.1 Species of Pineapple

4

Figure 1.2 Species of Pineapple

4

Figure 1.3 Species of Pineapple

5

Figure 1.4 Species of Pineapple

5

Figure 2.1Textile Development Institute.

12

Figure 2.2 roller cards to separate fiber

15

Figure 2.3 (L) fermented pineapple leaf before separate

15

Figure 2.4 (R) separated fermented pineapple leaf

15

Figure 2.5 Wash Synthetic pineapple fibers

15

Figure 2.6 (L) Wash Synthetic pineapple fibers

16

Figure 2.7 (R) Wash Synthetic pineapple fibers

16

Figure 3.1 show the provincial seal of Prachuab khiri khan

19

Figure 3.2 show the place of Prachuab Khiri Khan Province

19

Figure 3.3: Positioning Marketing

20

Figure 3.4 Marketing Mix strategies

48

Figure 4.1 Location factory

63

Figure 4.2 Location factory

63

Figure 4.3Table

 

64

Figure 4.4 Chair

65

Figure

4.5

File Cabinet

65

IX

Figure

4.6

File Cabinet

66

Figure 4.7 Bed

 

67

Figure

4.8

Printer +Copier + Scanner (3 in 1 )

68

Figure 4.9 Telephone

69

Figure 4.10 Fax

 

69

Figure 4.11 Air Conditioner

70

Figure 4.12 Computer

71

Figure 4.13 Sofa

 

71

Figure 4.14 Television

72

Figure 4.15

Roller Card

73

Figure 4.16 Loom machine JW-918

74

Figure 4.17

Winding machine

75

Figure 4.18 Blowing machine

76

Figure 4.19 Package dyeing machine

76

Figure 4.20 Drawing machine

77

Figure 4.21 Ring spinner machine

78

Figure 4.22 Factory

78

Figure 4.23 Factory

79

Figure 4.24 Ferment room

79

Figure 4.25 Office

 

80

Figure 4.26 Warehouse

80

Figure 4.27 Toilet

 

81

X

Figure 5.1 Production/Services Process

84

Figure 5.2 Blowing machine

84

Figure 5.3 Carding Machine

85

Figure 5.4 Drawing machine

85

Figure 5.5 Spinning machine

86

Figure 5.6 Spinning machine

86

Figure 6.1 Organization Chart

94

Figure 6.2 Telephone fees

107

Figure 6.3 the 3BB internet packages

108

XI

Content of table

Table 1.1 Time frames, since November 2012 - February 2013

7

Table 3.1 Sale Forecast for Year 1

52

Table 3.2 Sale Forecast for Year 2

53

Table 3.3 Sale Forecast for Year 3

54

Table 3.4 Sale Forecast for Year 4

55

Table 3.5 Sale Forecast for Year 5

56

Table 3.6 Marketing Expenses

58

Table 5.1 Operating cost year 1

90

Table 5.2 Operating cost year 2

90

Table 5.3 Operating cost year 3

91

Table 5.4 Operating cost year 4

91

Table 5.5 Operating cost year 5

92

Table 6.1 Office equipment

104

Table 6.2 electricity services

105

Table 6.3 electricity services

105

Table 6.4 Water Tariffs

106

Table 7.1 Income statement Year 1

110

Table 7.2 Income statement Year 2

111

Table 7.3 Income statement Year 3

112

Table 7.4 Income statement Year 4

113

Table 7.5 Income statement Year 5

114

XII

Table7.7 Statement of cash flow Year 2

116

Table7.8 Statement of cash flow Year 3

117

Table7.9 Statement of cash flow Year 4

118

Table7.10 Statement of cash flow Year 5

119

Table8.1 Summary of risk of sale decrease 5% for 5 Years

120

Table8.2 Summary of risk of sale increase 5% for 5 Years

120

Table8.3 Summary of risk of sale decrease 10% for 5 Years

121

Table8.4 Summary of risk of sale increase 10% for 5 Years

121

Table8.5 Summary of risk of sale decrease 15% for 5 Years

122

Table8.6 Summary of risk of sale increase 15% for 5 Years

122

1

Chapter 1 Introduction

2

Chapter 1

Introduction

Background and significant of the project

Pineapple is a fruit well known in Thailand it’s well grown all around the country. Most plants, especially the west, followed by the south-east and north-east region is the smallest region pineapple is a very important crop in the country as they can use in the processing industry for export to overseas, such as pineapple, frozen pineapple, Juice and fruit processing. For round-year’s income is which the multi-billion baht. Industry is labor- intensive lead to employment in the local industry is reducing unemployment to some extent and causes the other industries such as manufacturing, industrial packaging bags, cans, etc. The key is to increase the income of farmers and enhance the quality of life for the better. Pineapple processing plant to be located in local and larger areas increases with a pineapple than the market price to decline and if any of the pineapple processing exports to overseas decline processing of agricultural produce is purchased with less, Also if farmers have lack of productivity, quality and size as a result of small or too ripe. The factory will be returned to the farmers and the farmers would not have sold price. Sometimes the juice is dropped the departments and agencies, both public and private sectors to promote the privatization of pineapple variety of ways, such as canned fruits, fruit juices, fruits and baked fruit jam is also encouraging farmers to transform the nature of the food and how it can be assembled. Professional, such as pineapple, pineapple stirs toffee and pineapple compote, and it's used to make synthetic fabrics as well. In this report we will refer to synthetic fabrics, chopped dash of water.

Because of pineapple leaf are lots of fibers, the woven hemp fabric. In the Philippines called "secondary wood" expensive popular cut is the universal set of the Philippines, and Taiwan and pulp of pineapple fiber. The paper has some very unique features is the soft, smooth skin can change shape easily without damage. Many countries, the paper used for printing bank.

3

The concept of the textile institute to the natural materials available in the country to further develop the use of the natural fibers, such as the development of agricultural waste as raw material in the production of textiles. The research and development of the fiber, banana fiber, the fiber tripod which walleye success in creating innovative products and reduce agricultural waste into a highly focus on the development of hemp fibers into textile products in the industry.

It has a pineapple and pineapple waste after harvest and process the fiber into products and home textiles. The existing equipment in the industry, the pineapple is cellulose or the fiber. Commonly used in the manufacture of paper, but the pineapple is still a large amount of waste after produced, it is estimated that. In each round, the manufacturer will have a fresh pineapple that was left more than 4,000 kg per hectare. The preliminary study founded that, fresh pineapple leaf fibers, this average was 2.85% by weight of a fresh pineapple if you can separate these fibers are fibers that come out at about 100 kg per. If focus on the traditional pineapple manufacturer industries. Research to development of the production of hemp fiber, the textile industry. For the present time, the private sectors have to focuses on the industrial fiber production.

4

Species of Pineapple in Thailand

There are seven species of pineapple in Thailand such as; Batavia pineapple (Smooth Cayenne), Indarachit pineapple (Singapore Spanish) , Kaw pineapple (Selangor Green) , Phuket pineapple (Malacca Queen) , Nanglae , Trat See Thong pineapple ,and Phu Lae pineapple.

1. Batavia pineapple (Smooth Cayenne): is the biggest of pineapple. Sweet juicy taste and it is only species that make canned pineapple. Grown in Chon Buri, Rayong , Lampang , Phetchaburi Prachuap KhiriKhan

2. Indarachit pineapple (Singapore Spanish): It is the oldest of species of pineapple in Thailand. A little sweet taste, high fiber and small. Grown in Chachoengsao.

3. Kaw pineapple (Selangor Green): Grown in the Bang Kra, Taste is similar Indarachit pineapple, so there is who assumed that the species from Indara Chittenden.

is who assumed that the species from Indara Chittenden. 4. Phuket pineapple (Malacca Queen): It has

4. Phuket pineapple (Malacca Queen): It has yellow meat, sweet and crips, and have fragrant. Growing popularity in Phuket and Chuphon.

and have fragrant. Growing popularity in Phuket and Chuphon. Figure 1.1 Species of Pineapple 5. Nanglae:

Figure 1.1 Species of Pineapple

5. Nanglae: This species come from Sri Lanka. All characteristics such as leaves, flower, and seed similar Batavia species. Has growing in Chiang Rai, sweet is popular market, so it popular in Chiang Rai.

Figure 1.2 Species of Pineapple

5

6. Trat See Thong pineapple: Trat See Thong pineapple is not like other species at sweet and crispy all fruit, have yellow color and delicious.

7. Phu Lae pineapple: It is small and fragrant, pineapple core crispy, medium sweet tease. It can be throughout the year. It can be adjusted to suit the landscape planting climate, without the use of pesticides and Fertilizer Science.

Pineapple fiber production process.

Pineapple fiber can be separated by mechanical and the fermentation like other natural fibers such as banana fiber.

fermentation like other natural fibers such as banana fiber. Figure 1.3 Species of Pineapple • To

Figure 1.3 Species of Pineapple

• To prepare a pineapple

To create the fibers the process starts by putting clean pineapple leaves to the machine to make them split apart as much as possible this will help reduce time and make the pineapple leaves decompose faster.

as possible this will help reduce time and make the pineapple leaves decompose faster. Figure 1.4

Figure 1.4 Species of Pineapple

6

Fermented pineapple leaves.

Bring pineapple to fermentation by soaking it in water and fermented for 25-30 days after the sun sets then wash thoroughly and dry after that cut the fibers to a length of about 51

mm.

• The separation of fibers with a roller card.

The fibers will be separated from each other by the roller card this will also helps create the softness to the fibers. Each round is based on the result for the best quality of soft and consistency of the fibers which is usually around 3-4 rounds. The fibers will have a weight equal to 2.85% of the dry weight of a fresh pineapple.

Textile industry

Spun yarn industry: Industry is adoption raw materials such as cotton or synthetic fibers, natural fibers for twists spun into yarn. If fiber is used as a short fiber called staple fiber , but long fiber called filament yarn The process of spun yarn also huge investment. In the past, the process is called Ring spinning is spun yarn by a variety of thread number so the size even higher resolution that indicative of the quality and prices of yarn as well as an index to indicate the capabilities of the technology.

Knitting

fabrics

industry:

overgrowth with a single machine.

industry

size

is

different

from

factory

to

factory

Textile industry: nowadays technology is developing have more effect to textile industry. The shuttle loom cancelled because they are many disadvantage make some noise pollution such The new process to replace that still textile weaving, which uses the same principle. The high production speed and reduce the disadvantages

Printing and dyeing industry: this industry is automatics process. From the pretreatment-dyeing or printing- finishing for example scratch coat or polished to give the desired properties such as anti-bacterial, Moisture absorption, etc. This industry can make values for many products. That industry is related to the chemical process greatly, then problems in managing the use of water at the heart of the process

7

Activities and Time Frame

Activities

Preparation step: To meeting about the topic, we have to brainstorming for choosing the best project that offered from each member in the group. For the final decision we have to choose the pineapple leaf transform business. After that we have to search the information about the production of pineapple leaf transform. According to the searching the information we founded that the pineapple leaf transform could be many production such as Pineapple fiber paper, papier, ceiling panels, plywood, and pineapple fiber cloth. So we choose to do the business about transform the pineapple leaf to the raw materials for supply the middleman. After we founded the information about the business we have to analyze the information and send the details to confirm the teacher.

To study and evaluation the various feasibility of the project, searching about the information of any equipments of the project such as machines. To study and evaluation the feasibility of the market of the products and study and evaluation about competitors and any situations that may cause the problem or the situations that could be advantage or disadvantage for the project. After that bring the information to arrangement and do the report.

 

November

 

December

 

January

 

February

 

Activities/weeks

w w

 

w

w

w w

 

w

w

w w

 

w

w

 

w

w w

 

w

1 2

3

4

1 2

3

4

1 2

3

4

2

1 3

4

1. Preparation

1. Preparation                        
                       

2. Operation

       
2. Operation                  
 
2. Operation                  
       
 

3. Conclusion

                       
3. Conclusion                        

Conclusion of our project checks the neat and tidy, Preparation and send the final report.

Table 1.1 Time frames, since November 2012 - February 2013

8

Chapter 2 Industry Profile

9

Chapter 2 Industry Profile

Nature of industry

“Pineapple fiber” is a product to be produced is pineapple fiber coming from pineapple leaves. The target markets are producers of handmade paper operating in nearby municipalities Nanglae District and in Chiang Rai provinces. This will also be exported. The enterprise will create livelihood for unemployed. The pure pineapple fiber is a pure organic vegetable fabric. It is traditionally used for the female and male, it is now widely used for other contemporary fashion and home accessories.

Pineapple fiber from pineapple waste has high lignin and cellulose content. Until recently, these wastes can be used as organic waste, but recent experiments show that, when combined with a polyester or silk, they can successfully produce imitation silk textiles. Pineapple fiber is very light, soft, easy maintenance and cleaning.

The pineapple is a pineapple leaf fiber fabric of the natural materials that are locally developed to make use of it. Most useful as a natural development of agricultural wastes as raw materials. Manufacture of textiles which results in the creation of new products and the reduction of waste. Agricultural down significantly. Focus on the development of pineapple fiber to produce textile industry, which has brought a fresh pineapple waste after harvest to come into the process. Separation of fiber and textile product development for housing. The existing equipment in the industry.

The pineapple is cellulose or the fiber. Commonly used in the manufacture of paper. But 100 kg per hectare. In foreign countries such as the Philippines, pineapple leaf fibers to produce fabrics de France (Barong Tagalog), which is the goods and make a name for Philippines the pineapple is still a large amount of waste produced. It is estimated that. In each round, the manufacturer will have a fresh pineapple that was left more than 4,000 kg per ha and the fresh pineapple leaf fibers, this average is 2.85% of the weight. Fresh pineapple, so if these fibers can be separated from the fiber, it will be at least about.

Pineapple fiber weaving traditional craft of Thailand. It cans reconversion multiform patterns such as Laikad, Gauze, Chintz Thailand and Look Keaw. Pineapple fiber dyeing can be done without difficulty. The first step must to cleaned and bleached fibers, so that the fibers can be better stain. The color can be used for both chemical color and natural color.

10

Chemical color such as direct dye, reactive color and natural color such as Fang, Pad auk, Cotton blossom, Anchor Thai and Pipek anchor etc. Pineapple fiber products such as carpet, fabric, tote bags, and beautiful clothing. It can also be made of pineapple fiber paper as well.

Pineapple industry is significance of agriculture to the economy in even though Macro-level and farms class. If has been developed by increase the domestic efficiency than it would to impact on the large number of farmers. Which is considered in the economy view and divided on their significant.

Pineapple industry is important for enhancing stability to pineapple cultivation. Fresh pineapple is a good source of supply for raw materials. The productivity results have forwarded to manufacturers industries about 80 percent and the remainder used for the processing and consumption of local food processing.

Pineapple industrial is agro-industry has served during the relevant crop farmers, Pineapple processing factory, transportation, etc.

However, the surveys report condition to working population of Labor Force Survey have no details available of employment in industrial despite the size of employment in industrial hemp may be obtained from the cultivation pineapple and processing of pineapple.

Thailand situation of Pineapple industry

Pineapple industry is significance of agriculture to the economy in even though Macro-level and farms class. If has been developed by increase the domestic efficiency than it would to impact on the large number of farmers. Which is considered in the economy view and divided on their significant.

Pineapple industry is important for enhancing stability to pineapple cultivation. Fresh pineapple is a good source of supply for raw materials. The productivity results have forwarded to manufacturers industries about 80 percent and the remainder used for the processing and consumption of local food processing.

Pineapple industrial is agro-industry has served during the relevant crop farmers, Pineapple processing factory, transportation, etc.

11

However, the surveys report condition to working population of Labor Force Survey have no details available of employment in industrial despite the size of employment in industrial hemp may be obtained from the cultivation pineapple and processing of pineapple.

Production status

Processed pineapple Thailand's current numbers of factories are 46 pineapple processing factories operated in succession 30 factories by divided into 9 large factories, medium 5, small 16, and 16 with non-specific investments.

Thailand situation of textile industry.

From a big flooding in Thailand since late July, the year 2554 has been much impact on the areas, which covers many the areas of agriculture and industry. Damage to life and public property continually. Especially damage to the Economics as a whole that water treated was heavily damaged after flooding to economy sources.

In the general that considered to be heavily damaged after flooding to Economics particular Central Region, Bangkok even various industrial and manufacturing base. Makes it impossible to produce or deliver products quickly as demand of consumers. From purchased to stockpile of consumers combined with a difficult transport cause to the price are rises rapidly.

Although the current situation the flooding are reduced in many areas but some industries are not able to starts or does not open a full production because of lack of materials or ingredients and requires to equipment repair or import of new machinery.

Sector of textile and clothing industry, there are high number of textile factories in Central Region and metropolitan area that affected area about 171 factories mainly produce clothes factories with 67, followed by factories housing spinning and textiles that affected factories are all small, medium and large factories. Mostly is instant clothing factory by quantity of product production resulting in overview has decreased and inability to deliver products in time both domestically and international.

Thailand's textile industry is important to the overall economy. It is one of the businesses that make money. Business included with high employment cause the distribution income to the population as well as labors skilled and unskilled labor. It also has an

12

associated to a related other business, since raw materials silk through cotton, weaving fabric and instant garment.

The export value accounted in Thailand's textile for 3.4 percent of GDP. Domestic product (GDP) and exports of textiles and clothes about 150,000 million per year and Employment of more than one million people, representing 20 percent of employment in the manufacturing sector of Thailand. The factory has about 4,500 factories by more than 50 percent of the factories producing clothing and garment, mostly are instant garment industries have 5,900 employed.

mostly are instant garment industries have 5,900 employed. Figure 2.1 (From: Textile Development Institute.) Summary

Figure 2.1 (From: Textile Development Institute.)

Summary of economic prospects in 2554 and 2555 of the Office of Industrial Economics Summarizes the production situation of the textile industry in the year 2554 as the year that much brighter for the textile and garment industry by the index of industrial production. Manufacture of textile yarns and fabrics production to produce apparel company. Index decreased compared to the previous year due to the economic downturn of the main

13

export markets is the United States and the European Union. Combined with competition from competitors with greater severity, especially competitors with lower production costs.

During last occurrence of flooding in Thailand Textile industry has been affected quite a lot. Even though it has a few number of factories. However, due to the production of fibers with a large share from international capital into industrial estate zone. Making factories ceased production temporary and expected these facilities will be affected 40 percent of total production capacity in the fiber industry and downstream industries such as weaving, knitting, dyeing, printing down substantially.

Thailand's textile exports are important in terms of generating revenue in foreign currencies and employment that links on other concerned industries in depth.

Part of the small enterprises to survive by trying to adaptation is how to increase the efficiency of the worker. To increase productivity, reduce costs as much to produce new forms for new markets in which the institution may help. Such as Business matching to the road show in conjunction with international governments in the promotion of events in the country.

The border is marked by the labor who have been trained to proficient, then moved to work in the seven provinces and employs 300 workers the this time proficient also began to get sewing. Which is factory in both large and small included other in the factory that have minimum wage are 300 cases Aung San Suu Kyi in Burma announced it would return to the country within three years earlier because the road infrastructure, electricity supply, telephone and in various logistics system. Also take time to be developed speed in the 8-9 year target of 4 years export one billion dollars. For direction to export textile and garment in Thailand in the next 3-5 Years, the institute has prepared a strategic industry, textile and garment in Thailand presented to the Board of Directors of the Institute and presented to the Ministry by the significantly in the next 4 years (year 2559) will driven by exports to the U.S. $ 10,000 a strategic priority in three groups

First is textile. Textile techniques featuring a group of products with a large market volume and growth that will support and enhance a wide range of products more designed.

The second group is the handicraft. Textile local handicrafts by the wisdom goods in the different regions such as silk, hand-woven mantles and other home textile such as carpet, fabric and goods, Thailand has been popular in Europe, Japan and the U.S., which will

14

support a wide variety of products can be used in real-life focus sales by the tourist destination.

Third group are clothes Group, which is a concern because since the beginning of the last year's export in high volume. However, to discrimination from negative growth, but also to have products in this group are a sports clothing. Clothing used in medicine, clothing, children's underwear, which will enhance and expand the apparel group has a low value produces a time-order customers, who may be competitors vie for the market to be more likely to increase the variety of products. Description paint is the most competitive groups. The group who could not stay on competition than have to change does otherwise.

In addition, the textile and clothes in the ASEAN Economic Community (AEC) should not be worried because Thailand is the leading industry, with textile integration and the production of upstream to a group of CLMV there is laboratory testing to ensure product quality and standard of skilled workers and talented neighbors, it is very popular to buy clothes from Thailand, China, and the influence From film and television actress in Thailand Making goods. Thailand sells better this time, many clothing brand is popular in Thailand and neighboring countries and to expand the market.

Product or services

New phenomenon for present we invite to try the product in Thailand. The pine apple leaf fabric is the new best innovation for the fashion industry. There are so modern and comfortable. In Chiang rai doing pineapple farm more than pineapple leaf is lost to be useless. This project can make it to be useful so that made us to find out for the new ways for customer. Pineapple transmute Co.Ltd, is complete for Synthetic fibers industry. Silky Synthetic fabric, casual wear, Easy Weaving, does not shrink and wear for every occasion. Moreover, our factory also produces raw materials. These materials can simple help reduce global warming and does not cause loss of pineapple.

15

15 Figure 2.2 roller cards to separate fiber This is roller card to separate fiber Before

Figure 2.2 roller cards to separate fiber

This is roller card to separate fiber

Before ferment pineapple leaf

roller card to separate fiber Before ferment pineapple leaf L: fermented pineapple leaf before separate R:

L: fermented pineapple leaf before separate

R: separated fermented pineapple leaf

Figure 2.3 (L)fermented pineapple leaf before separate

Figure 2.4 (R) separated fermented pineapple leaf

separate F i g u r e 2 . 4 (R) separated fermented pineapple leaf Figure

Figure 2.5 Wash Synthetic pineapple fibers

16

Wash Synthetic pineapple fibers: wash them to be clean this is everything the led to

processing before a various the products.

the led to processing before a various the products. Figure 2.6 (L) Wash Synthetic pineapple fibers

Figure 2.6 (L) Wash Synthetic pineapple fibers

Figure 2.7 (R) Wash Synthetic pineapple fibers

Product Name: Synthetic pineapple fibers

pineapple fibers Product Name: Synthetic pineapple fibers Detail: Woven fabrics form Synthetic pineapple fibers are

Detail: Woven fabrics form Synthetic pineapple fibers are suited to sewing textiles and clothing, such as shawls, bedspreads.

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Chapter 3 Market analysis

18

Market analysis

Chapter 3

Nowadays synthetic fibers are high competition and also play the importance role in the fibers industry that makes the cellulose fibers are declining. For Thailand the country that plant much pineapple up to 659,625 Rai (Office of agricultural economics, 2554) and also tend to grow up. According to the native Philippines knowledge that have to produce the national fabric named BALONG that bring the reputation to Philippines since the 16 century, moreover Prof. Ajcharaporn SailaSoot, Prof. Wanida Phasukdi and their team (2525) was successful in the blending the pineapple fiber and polyester in the ratio of 35:65 and spin it into the yarn of the cotton spining system. Year 2545-2547 the agricultural research and development institute, Kasetsart University was initiating the research in the subject of utilization of pineapple leaf fibers for the textile industry and also funded by the Thailand Research Fund Organization. Pineapples that plant for commerce can divide into 5 types such as Cayenne, Queen, Pernambuco, Spanish, and Mordelona. For the species that popular to plant in Thailand are 3 group as Cayenne group especially Smooth Cayene or Pattavia, Queen group as Phuket and Spanish group as Indara-Chit and White, These group are popular in the textile industry.

General information of Prachuab Kiri Khan Province

According to the dominance of Thailand Prachuap khiri khan is the province that remain in the central region of Thailand, According to the geographical division, Prachuab Khiri Khan is remain to the west region of Thailand, and according to the meteorological division, Prachuab Khiri Khan is remain to the upper south region of Thailand.

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19 Figure 3.1 show the provincial seal of Prachuab khiri khan “Muang Thong Nue Kao, Ma

Figure 3.1 show the provincial seal of Prachuab khiri khan

“Muang Thong Nue Kao, Ma Prao, Sapparod, Suay Sod Haad Khao Tham, Ngam Laam Nam Jai” (“เมืองทองเนือเก้า้ มะพร้าว สับปะรด สวยสด หาด เขา ถํา้ งามลํานํ้ าใจ้ ”) The meaning is the city

of pure gold, coconuts, pineapples, beautiful beaches, mountains, caves, and beautiful of kindness.

beautiful beaches, mountains, caves, and beautiful of kindness. Figure 3.2 show the place of Prachuab Khiri

Figure 3.2 show the place of Prachuab Khiri Khan Province

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An area of approximately 6,367.620 square kilometers or about 3,979,762.5 acres, for the bordering closely to neighboring provinces as;

- The north is next to Petchaburi province.

- The south is next to Chumphon province.

- The east is next to the gulf of Thailand.

- The west is next to Myanmar.

The length from north to south is about 212 km, and the long coastline is about 224.8 kilometers. For the narrowest part of the country is in the area of Klongwan sub district, Muang Prachuab khiri khan district Prachuab khiri khan province, from the Gulf of Thailand to the Burmese border, approximately 12 kilometers. According to the Asian Highway No.4 the distance from Bangkok (Petchkasem Road) is about 199 Km. Using time for travel from Bangkok – Prachuab Khiri Khan approximately 4 hours.

General Environment Analysis

Prachuab Khiri Khan approximately 4 hours. General Environment Analysis Figure 3.3: Environment factors of organization

Figure 3.3: Environment factors of organization

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-Political

Operating business in Thailand need to following Thai Policies which is Department of Business Development Ministry of Commerce that Company Limited Registration According to the Civil and Commercial Code, Limited partnership is a kind of company that have two type of partnerships as the following;

1. Limited liability partnership.

2. Unlimited liability partnership.

For our organization is a limited liability partnership which is responsible for liability that occur within their self own budget and have no right to be a manager, but have the right to questioning the operation of the department via one or several partners which responsibility is limited to the amount of money they have to invest in a partnership.

Our organization has to apply for certification from ISO accreditation of institutions. The ISO 9000 family addresses various aspects of quality management and contains some of ISO’s best known standards. The standards provide guidance and tools for companies and organizations who want to ensure that their products and services consistently meet customer’s requirements, and that quality is consistently improved.

ISO 9000 and its family including;

ISO 9000:2005 - covers the basic concepts and language

ISO 9001:2008 - sets out the requirements of a quality management system

ISO 9004:2009 - focuses on how to make a quality management system more efficient and effective.

ISO 19011:2011 - sets out guidance on internal and external audits of quality management systems.

And also ISO 14000;

The ISO 14000 family addresses various aspects of environmental management. It provides practical tools for companies and organizations looking to identify and control their environmental impact and constantly improve their environmental performance. ISO 14001:2004 and ISO 14004:2004 focus on environmental management systems. The other

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standards in the family focus on specific environmental aspects such as life cycle analysis, communication and auditing.

ISO 14000 - Environmental management

-Economy

Pineapple is an industrial drop which is primacy of privatization and export of Thailand and more than half of pineapple production came from Prachuab Khiri Khan Province, the province of western of Thailand. According to Office of agricultural economics, 2554 Thailand can produce pineapple approximately 2,593,207 ton and only Prachuab Khiri Khan can produce 969,966 ton. The meaning is the waste from the pineapple agricultural especially it’s leafs will be vastly and low cost. Our organization have to gather those vastly pineapple’s leaf to blended with cotton or other fibers to produce general- purpose fabric.

-Social and Environment

Textile industry in the first half of the year 2555 has lost capacity of the flood impact. The smallest enterprises adapt to increase efficiency worker and product, reduce costs and make new market the border worker that marked; they have been trained and move to work the next 3-5 years textile industry in Thailand has strategies to present to ministry. Europe is significantly in next 4 years for preparation we will advance skills for labors more and increase efficiency produce or new target market, so that labors have knowledge to activate care environment. Nowadays most industry most Industry focuses on population conditions that affect the environment and the local community.

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-Technology

Pineapple fiber production process.

Pineapple fiber can be separated by mechanical and the fermentation like other natural fibers such as banana fiber.

• To prepare a pineapple

To create the fibers the process starts by putting clean pineapple leaves to the machine to make them split apart as much as possible this will help reduce time and make the pineapple leaves decompose faster.

• Fermented pineapple leaves.

Bring pineapple to fermentation by soaking it in water and fermented for 25-30 days after the sun sets then wash thoroughly and dry after that cut the fibers to a length of about 51 mm.

• The separation of fibers with a roller card.

The fibers will be separated from each other by the roller card this will also helps create the softness to the fibers. Each round is based on the result for the best quality of soft and consistency of the fibers which is usually around 3-4 rounds. The fibers will have a weight equal to 2.85% of the dry weight of a fresh pineapple.

Spun yarn industry: Industry is adoption raw materials such as cotton or synthetic fibers,

natural fibers for twists spun into yarn. If fiber is used as a short fiber called staple fiber , but long fiber called filament yarn The process of spun yarn also huge investment. In the past, the process is called Ring spinning is spun yarn by a variety of thread number so the size even higher resolution that indicative of the quality and prices of yarn as well as an index to indicate the capabilities of the technology.

Knitting fabrics industry: industry size is different from factory to factory overgrowth

with a single machine.

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Textile industry: nowadays technology is developing have more effect to textile industry.

The shuttle loom cancelled because they are many disadvantage make some noise pollution such The new process to replace that still textile weaving, which uses the same principle. The high production speed and reduce the disadvantages

Printing and dyeing industry: this industry is automatics process. From the

pretreatment-dyeing or printing- finishing for example scratch coat or polished to give the desired properties such as anti-bacterial, Moisture absorption, etc. This industry can make values for many products. That industry is related to the chemical process greatly, then problems in managing the use of water at the heart of the process

Competition Analysis (3C Analysis)

1. Competitor Analysis

OTOP in Thailand; Prachuap Khiri khan, Sri Ra cha etc. Those factories have been establishing a group of neighborhood and provide the knowledge to increase revenue for the villagers based on local resources brought a small yield. The product is pretty low-tech and the design and patterns is not modern. There are varieties of research and testing of raw materials in the production process of the study. Distributed products through the exhibition festival or local event there are the state had allocated up to and provide Retail trade intermediaries.

Strength

These are old factory, so they have loyalty customer.

Empathy for our customer

They have guarantee From ISO

Tangible product

Regular training staff

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Weakness

They have many customers; in other hand they lose control of supply the service is not enough.

The quality is less efficiency on the international market.

Opportunity

This company has reliable because they opened for a long time and had an opportunity to access marketplace more than newbie.

They have a lot of franchises, so customer can contact them in every region

Threat

Factories provincial are Unfavorable geography. The pineapple plant well should be cultivated on a plateau to great produce but Province of Prachuap Khiri khan and Chonburi are located near the rivers wetlands. Impact on the quality of production does not high.

2. Customer Analysis

Customer in the business are middle and high class customer group because of our product focus to green concept and save the world and new innovation for new generation. Then our customer should be need the stability of the product and to the standards of our company has capable of producing and service and product quality. Therefore we got the license from ISO about the standardization of our products. We focus on famous factory and HI-class hotel for bring to renovate to be production. For make standard and pleasantness to partner companies. Then we will make entered into an agreement in order to express the clarity of product terms and a guarantee. That they will be ordered to our company for specified time trust in agreement. And the most importance our organization has regularly training for standard staff

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Our client

S.B. Furniture Industry

S.B. Furniture Industry Co., Ltd. has maintained its image as a specialist in the manufacturing of high quality furniture attached with high quality craftsmanship in terms of designing, functionality and utility of Bedroom, Living room, Dining room, Kitchen and Home office furniture. The company is proud to offer the highest quality of products and services to our customers all around the globe. Having accumulated decades of experience and skill in manufacturing particle board and M.D.F. knocked-down furniture. 'S.B. Furniture Group of Companies' began its operations since 1953.

The factories enable us to manufacture a wide range of products in numerous designs of Knocked-down furniture. The company's products quickly found favor in the market for their fine finishing, quality and artistry. The most modern production processes of the time being has been employing to satisfy the rapidly growing demands of the market. We have prepared long viewed on its long-term success in terms of foreign markets, and have consequently been exporting overseas for over 30 years for more than 30 countries. This vision has been complemented by aggressive marketing policies on both the domestic and international fronts and continuing development of its products and distribution network. Achieved the prestigious ISO 9001 version 2000 and ISO 14001 version 2004for overall operations, covering all subsidiaries in the group, with an accreditation from BSI Management Systems with also UKAS (The United Kingdom Accreditation Service) and NQA (National Quality Assurance Limited).S.B. Furniture utilized merely the highest MDF (Medium Density Fiber Board) and Particle Board available with E1 quality. (Low Formaldehyde environmental panel board) Surface material, melamine foils and all the fitting are specifically selected from manufacturers with global recognition for quality. Functionality and durability tests are conducted with each batch of raw material.Utilizing advanced technology, and computer-controlled continuous assembly lines for consistent finished products. Each step of its production process comes under the stringent supervision of a specialist team for product quality control and product quality assurance. Innovating product prototype to searching good material for production, testing product design, and evaluating product function, quality, and durability from our R&D department make S.B. Furniture products to be modern design long lasting function, as well as good quality.

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Goods received.

- Pena fabric

Raw material producing to be goods

- covered furniture

- create new innovative product

Index living mall

Index Living Mall was initially established to operate a retailing business of Index Living Mall Co., Ltd., one of the subsidiaries of Index Interfurn Group, Thailand's biggest leader in the furniture industry. For 5 years, the group was bestowed Prime Minister's Awards, a significant mark to assure its standard, product quality and designs stressing on its international image, reputation and success. Beyond the sky is the limit! We are expanding both internationally and locally, and we are looking for the very BEST Management to join the team and lead a bunch of highly energetic associates at Index.

Goods received.

- Pena fabric

Raw material producing to be goods

- covered furniture

- create new innovative product

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Satin Textile

Satin Textiles has been involved in the textile business, especially in the fabrics for curtains and upholstery since 1986. All of the special fabrics produced at our factory in Thailand are exported to Europe, Australia, Japan and the countries in Asia. The export business was first started 15 years ago with the majority of our customers locates in Asia. We then extended the markets to UK and other countries in the European Union.

We start our jobs from the yarn dyeing preparation to weaving, dyeing and finishing. The customers are able to select their choices of our ready-made original design fabrics with matching colors. Our marketing team and agents will visit the customer in each market from time to time.

Like other weaving mills in Thailand, Satin Textiles started from a small factory using second hand machines and dealt only with domestic business. Due to the increased competition of the Textile. Industry, we escalated company investment and opted for modern and new technology to prepare for the new trends in the market and for more flexible response to our customers' requirements. The setting up of a new dye house for standardizing products in 1995 and the continuing investment of the new weaving equipment from "Somet and Bonus", and "Casamatta", the new weaving shade, are the signs of our readiness to be a world producer.

Goods received.

- Pena fabric

Raw material producing to be goods

- covered furniture

- create new innovative product

29

Dimoda

Welcome to Di moda-turning your house into your home Di moda, is a family owned and operated company in Bangkok, Thailand, we opened in 1990 with a vision of providing top-quality furnishing at reasonable prices, with series that is beyond compare.

Fifteen years later, we are still in the business to bringing excellent value to our satisfied customers. Our staff will help you select furnishing to suit your style and are extremely adept at help you to update the loop of a room on a limited budget.

Goods received.

- Pena fabric

Raw material producing to be goods

- create new innovative product

- covered furniture

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PASAYA

PASAYA is a brand of textile products for living lifestyle and personal adornment. The brand was invented with a belief in mind that the pleasure of living can be enlivened by the "Passion for life". Thus the core philosophy of PASAYA is to create products for enhancing the passion of each individual.

As a textile designer and manufacturer by ourselves, we have a better chance of:

Designing by Passion.

Producing with Innovation.

And Aiming for Utilization.

We believe that quality is rather a concern than a process.

We believe that tradition is an experience but not the inspiration.

We believe that value of textiles is tangible, not just perceivable.

We believe that the merit of product is functionality while beauty is enchantment.

We pledge to create textiles by love and by passion.

“A Passion for Life is A Passion for PASAYA”

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THE UNIQUENESS OF PASAYA

Unlike other fabric brands, PASAYA has her own facility of production from yarn composing, twisting, plying, fabric weaving, yarn dyeing, fabric dyeing, finishing down to sewing stitching for made-up goods, such as curtain, bed linen, table cloth, home garments and accessories. It is a vertical line of production from yarn to products, from design and development direct to consumers and end users.

Goods received.

- Pena fabric

Raw material producing to be goods

- create new innovative product

- covered furniture

Vincent Chye

Vincent Chye Company, founded by Vincent is a residential and commercial interior design firm based in Thailand with offices in Bangkok, Phuket, Chiang Mai and Singapore. Originally from Singapore, Vincent came to Thailand in 1998 as a buyer and furnishings consultant for a major wholesaler in Thailand. Since 2006, Vincent became independent and started his own design company. We know that it’s not always to communicate and get your ideas translated into actual work in Thailand. Hence our main customers based are mainly international clients looking at setting a home or investors in resorts projects in Thailand.

At Vincent Chye, we strongly belief that your interiors should reflect your lifestyle what makes you feel comfortable, rejuvenates, inspires and encompasses the essence of living well. It’s not just about what's in style or chasing the latest fad. We want to give you a space that you will look forward to come home to everyday and to relax in comfortable luxury.

Our passion for creating stylish and contemporary spaces is matched by our efficiency and creativity in all our projects.

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We want to provide a space that reflects your lifestyle and personality; it's not just about what's in style or the latest fad. We want to give you a space that you will look forward to come home to everyday and to relax in comfortable luxury.

In April 2011 we open our first retail furnishings store in Chiang Mai under the brand name “Designers Baan” We also house our soft furnishings production in Chiang Mai plus sourcing and fabrication of interior decorative art and objects.

Vincent Chye has proven experience in supplying interior design and furnishings for luxury residence and resort hotels and serviced apartments.

Goods received.

- Pena fabric

Raw material producing to be goods

- create new innovative product

- covered furniture

Chuleekorn

Chuleekorn Co., Ltd., are tailoring and interior furnishing professionals who have been making curtains, wallpapers, upholstery, pillows, bed linen and soft furnishings for over 20 years.

We select the best quality materials and custom-made service from product to installation. We provide service to a wide variety of clients including home, townhouses, hotels, offices, condominiums, top-class residents and embassies both inside and outside Thailand.

Chuleekorn Co.,Ltd., was registered and established in 1989 at 808/3 Sukhumvit 55 (opposite Thonglor Soi 21) by Mrs. Chuleekorn Polpirom - our CEO. Today we have over 30 staff and recently expanded the new factory and warehouse on Ladprao Road for the increasing customer demand over the years.

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Nowadays Chuleekorn Co., Ltd. is managed by Ms. Onwalai Sawatpanit, Mrs.

Chuleekorn’s first daughter, and has been General Manager since 2001.

Goods received.

- Pena fabric

Raw material producing to be goods

- create new innovative product

- covered furniture

Be-Famed

For more than 19 years experiences, Be-Famed Company Limited representing in curtain distributor and leading in cloth upholstery with an expert in selecting fabric both domestic and overseas. In order to meet the customers’ expectation with a reasonable price and also to cope with the economic situation nowadays, the production has been processed in high technology and modernized together with the high quality control in every step. This is the main reason that customers’ selects fabric from Be-Famed as our commitments is

“Quality and Good Service is Our Heart”

Goods received.

- Pena fabric

Raw material producing to be goods

- create new innovative product

- covered furniture

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CENTURE furniture

1971: Established, henceforth, referred to as Sangwattana Furniture and Safe Co., Ltd. By the mean time, we started with being an office furniture wholesaler while having a small showroom located in Ampur Pomprab, Bangkok.

1979-1999: Claimed “The Best Agent” in steel office furniture for 20 years consecutively awarded by Siam Steel International Co.,Ltd. (Nowadays, the award is not existed)

Mid 1997: P.S. Furniture International Co., Ltd. was established under a main objective of “offering international standard services to all customers”. Also, we worked more on projects and customizations with multi-national companies, private companies and government sectors.

End of 1997: Launched a grand opening for a new 7-story warehouse – located in Bangkruai, Nonthaburi – with a total keeping area of 3,500 sq.m.

2001: Decided to establish a factory of our own named “F-One Plus Co., Ltd.”, located in Bangbuatong, Nonthaburi. At the beginning, we mainly offered an OEM (Original Equipment Manufacturer) to several hyper marts. Nowadays, our main products are working desks, cabinets, chairs, partitions, multi-purpose tables and other office furniture. We also offer customization to our customers.

2005 : Initiated an “Interior design and decoration” business unit to serve those customers who looking for a complete services for their workplaces, living places, schools, commercial retails, booths for exhibitions and etc.

2008: To compete in a higher level, we decided to gather all subsidiary companies and rebrand ourselves to “CENTURE”. With CENTURE brand, customers are more satisfied with our international standard of products and services.

2009: Expanded our factory area, and established a second plant.

Jan 2010: Were to apply ISO9001-2008 in order to guarantee that we are ready to compete both nationally and internationally.

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Goods received.

- Pena fabric

Raw material producing to be goods

- create new innovative product

- covered furniture

SINSUTHA Co., Ltd

Established in 1993, SINSUTHA Co., Ltd. is widely regarded as one of the leading manufacturers of furniture in Thailand. We produce Metal furniture and wooden furniture as well as Metal-combined wooden furniture. We have offered various kinds of material for production line i.e. Metal, Wood, and Particle Board etc. Our factory is located in Samutsakorn province. It covers an area of 7,000 square meters and owns about 150 workers. As equipped with in-house machines, we can create many sorts of furniture such as Bed, Bunk bed, Wardrobe, Dressing table, TV stand, Bookcase, Dining table, Dining chair and so on.

With more than 10 years of experience, we can form the foundation of our portfolio and service our customers with even greater efficiency. Our furniture products have been carefully made with the quality materials and based on standards. We emphasize Before & After sale service as well as Design.

Upon development of international market, in line of specific physical standard and environmental-related consideration, we are devoting ourselves to producing customer- oriented and green furniture products. And never stop pursuing the perfect joint between fantastic quality and customer unique choice.

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Goods received.

- Pena fabric

Raw material producing to be goods

- covered furniture

Export to Japan partnership

Sunsurf

020-0143 Iwate Prefecture, Morioka Shangwang before diarrhea, Kuriyagawa, 51-3 TEL

019-613-2067

Story

It is the star of Aloha Shirts Hawaiian culture. In the mid-20th century that are its heyday aloha shirts of good design variety was born, who did the design, I did not record that almost left. However, the presence of textile designer is now finally entered the 1950 feature. The legendary artist creates a masterpiece of many, also left the name in modern times, John "Keoni" Meigusu. He is a person that can be called the originator of the aloha shirt designers, whose work was as full of originality.

Goods received.

- Pena fabric

Raw material producing to be goods

- create new innovative product

- Raw material producing to be goods

37

ADDRESS: Japan Okinawa Naha City Matsuo 2-8-4 1F TEL. 098-8639266

ZIP: 901-0014

Story
Story

History is filled with legends, and many of them were wearing Hawaiian shirts. On

the islands, they are known as Aloha shirts but the icon known as the Hawaiian shirt is a

trademark recognized worldwide. The Hawaiian Aloha shirt is a symbol of the island

paradise Hawaii as well as its contemporary history.

In the early 20th century Hawaii

experienced an influx of immigrants from Asia and the United States. This was plantation-era

Hawaii and the economy was centered on sugar cane and pineapple export. In addition to

language and traditions, immigrants brought with them a variety of cloth and clothing styles.

Bright Kimono fabric came from Japan, Barong style shirts came from the Phillippines,

formal silk garments from China and the collared shirt came from the United States. Native

Hawaiians had traditional clothing made with colorful geometric patterns often seen on Kapa

Pa'u (sarongs).

Goods received.

- Pena fabric

Raw material producing to be goods

- create new innovative product

- Raw material producing to be goods

38

Hang Ten

ADDRESS : Shibuya-ku Registrant State: Tokyo Registrant Postal Code: 150-0011 Registrant Country: JP Registrant Phone: 03-3409-5923

Contact : HANG TEN PRESS ROOM

03-3409-5923

Hang Ten more than 700 stores throughout Asia, attracting a different gender and age dimensions of the customer. They are both smart and has a strong purchasing power, the high school graduates to college graduates have. Most of these people are simple but like fun, focus on real and personal style show.

Goods received.

- Pena fabric

Raw material producing to be goods

- create new innovative product

- Raw material producing to be goods

39

3. Competitive Analysis

This market has never known before that competitor is few. The big competitors are few that around 2 companies. This business high capital that suitable for people who have a lot of money and want to invest a business that customer can control about environment. Products investment is pretty low-cost and has sufficient raw materials to be used in the processing of the products.

Pineapple farmers in the Prachuap Khiri khan area as a high quality and widely throughout the province. Major corporations it was international such as Japanese by using human resource in the weaving fabric until was used the material natural resources of our own country. Pineapple fiber cloth can penetrate the market among adolescent and middle class people have purchasing power quite a lot in not too high price. Our products are moderately priced compared to other fabrics of equal quality. PENA is a featured that if lead to fabric prints. However PENA fabric can be divided into several quality most of pineapple fibers are transforms into fabric of Hawaii. Which have been influences from Japanese Pattern was popular Pattern include dragon, lion carp goldfish at the even Mount Fuji. japan cannot grow a pineapple because variance climate

Hawaiian pineapple fibers. Is a fabric contains high price. Since the production of the brand does not produce much. Therefore extremely rare and expensive. Though the pros comfortable to wear fabric is thicker but shirts have no musty smells, So those who love to wear Hawaiian pineapple fibers both of rookie collectors and experienced person had to purchase used product, Which would have some designs with less size. There are only some sizes varies depending on the occasion and the timing of that product. The average price for used typical Hawaiian Pineapple designs is 700 Baht or above. Reasons that expensive that not uncommon because Hawaiian shirts Pineapple is a rare even specifically is even more increasingly a rare.

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Linen

Linen made from flax to produce fabric with very thin to very thick fabric. It is the strongest natural fiber. Fabrics are sleek but vary torn, smooth, hard surface water absorption of cotton is a good feature.

Advantages

- Folds easily mangle difficult.

- It will be folded crease.

- the ignition

Disadvantages

- Wash with detergent.

- Heat and melted

Wool

Wool produced the most sheep. Wool is warm keep moisture can easily transfer moisture from the body. Wool has Progressive Shrinkage do not recommend for cleaning themselves

Advantages

- Folds easily mangle difficult.

- Warm

- The ignition

- Comfortable

Disadvantages

- Wash with detergent.

- High price

- Progressive Shrinkage

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Hemp

Hemp is the plant that provides length fibers, the fibers of the bark have the average length approximately 22.0-30.2 mm, the resolution is approximately 17.7 mm (15.7 – 22.9) which are similar to linen, and the toughness is approximately 25.5 cN/tex (19.2-25.5) Moreover hemp is also shiny, which those features, hemp are appropriateness to produce to textile. Textile from hemp is beautiful and expensive. As the hemp is classified in the same group as marijuana which contains of the narcotics of group 5, under the act of narcotics drugs so therefore hemp is classified to illegal to plant.

Advantages

- Fibers were light-yellow colored.

- Toughness, flexibility and durability.

- Fabric weights, dropped.

- Rolled smooth, slightly glossy.

- Comfortable to wear, not hot.

- Keep warm in winter.

- It is soft white, not changing color, even sunlight for a long time.

- Bacteria resistant.

- Better water absorption and fast success.

Disadvantages

- Expensive price.

- Does not popularly know.

- Hemp is a controlled plant, and illegal.

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Silk

In the past, silks were framed to suit adults only. Until after World War 2 when Jim Thomson, the American have to restoration the silk production of Thailand made it more recognizable. With the features of the silk are beautiful and durability, the designers usually design silks and blend with exquisite tailoring of the universal which helping the personality of the wearer look beautiful and not obsolete, suitable for all ages and all occasions, also suitable for traditional ceremony and religious ceremony.

Advantages

- Resistance to abrasion.

- Elastic resistance.

- Resistant to the fungus.

Disadvantages

- Less flexibility.

- Wrinkle easily.

- Difficult to washing.

- Many types of chemicals are used to remove those restrictions.

Barong Tagalog

Barong is actually short for Barong Tagalog, which describes the formal men's wear of the Philippines. It is properly referred to as the 'Baro ng Tagalog' (dress of the Tagalog). Contracting the first two words produces 'Barong,' which literally means 'dress of.' So, if we want to be correct, we wouldn't say just 'Barong.' But, the slang way of referring to one of the beautiful formal shirts is simply Barong. Yes, the Barong Tagalog is a dress, a garment, a coat in itself. It is not merely a 'shirt'. If it were, then it would need a coat or a jacket over it to qualify as formal wear and would have to be worn tucked inside the trouser

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Advantages

- Resistance to abrasion.

- Elastic resistance.

- Resistant to the fungus.

Disadvantages

- Less flexibility.

- Nationally of Philippines, but he did not sell out of the country.

Synthetic fiber chemicals

Every synthetic fiber chemicals have quality are thermoplastic fiber, it easy to melt when in high temperature so you should laundry at low temperature. Synthetic fiber chemicals are not humidity, sheer such as T-shirt.

- Nylon

Thailand is known as the nylon in the form of clothing and nylon rope. Nylon is a synthetic chemical. The acid is a compound between the Basic (Dibasic acid) and poly Hydraulic acid alcohol (Polyhydric alcohol).

Advantage

- Very invincible.

- Easy to elastic and recover.

- Easy to wash and dry quickly.

- Not absorb heat.

Disadvantage

- Not assistant to sun light.

- Not withstand the acid.

- Absorb dirt and sweat easily.

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- Polyester

It is the fiber invincible, it is not absorb water. This fiber used to manufacture clothing in the world. Factory product for imitate cotton. Advantage:

- Soft.

- Luster.

- Crease hard.

Disadvantage:

- Easy to flaky.

- Modacrylic

Fibers are same group as the acrylic. But it different ingredients, Fibers with polymers containing vinyl chloride 6o% and Acrylonitrile (Vinyl cyanide) 40% is a trading name that Dynel, Verel. Product from Modacrylic such as Capet, Coat, Artificial fur, and artificial hair. Advantage:

- Lighter.

- Resistant to fungi.

- Stability.

Disadvantage:

- Sensitive to heat.

This fiber from natural, the natural color that made from bark or fruit. Color is not flashy, color vintage style and stylish. Cotton is a natural fiber fabrics are quite expensive.

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- Rayon

The fabric rayon fiber made from wood with a chemical reaction. The Luster white fibers than cotton, Low toughness, not resistant to abrasion so lack easy, absorb humidity very well. Rayon fabrics are used for clothing of all kinds and home appliances.

Advantage:

- Comfortable to wear because Hygroscopic cooling out well.

- Robustness.

- Heat resistant.

Disadvantage:

- Ayub easily.

-Acetate

Fabric is soft and shiny and mainly use to satin. Often mixed with other fibers. To reduce costs or improve the properties of the fibers.

Advantage:

-

Not

-

ridged.

-

Easy to ironing.

-

Unthinkable.

Disadvantage

- No Heat resistant.

46

STP Analysis

- Segmentation

Pineapple leaf transmute is a product of the cloth plant of pineapple fiber. This product is for those who like the texture of pineapple fiber Comfortable to wear and it is manufactured from the material that is eco-friendly. So, Pineapple leaves transmute was providing about segment by use criterion as follow.

1. Demographic:

-Unlimited gender. -Unlimited ages. -Several of Careers.

2. Geography:

- Customers located in Prachuap Khiri khan province and Provincial.

3. Behavior:

- Readiness of money to purchase.

- Customers like pineapple fiber fabric.

- Both of already have experience and don't have experience in the clothes from pineapple fiber.

- Loyalty to the product.

- Intention to purchase.

4. Psychology:

- Lifestyle of the people like pineapple fiber clothing, comfortable to wear and the fabric is made from natural ingredients.

- Target Group

Pineapple leaf transmute select target of Customer businesses on clothes because, these customers the pineapple fibers cut clothing, made furniture to decorate the house or the use of various. This business is appropriate for them, because just ordered pineapple fibers of our company regardless of pineapple fiber cloth plain or pattern. Then cut the pineapple fiber is clothes and can be sold to other customers.

47

-

Position

47 - Position Figure 3.3 Positioning Marketing * Remark, this figure shows the preliminary of products

Figure 3.3 Positioning Marketing

* Remark, this figure shows the preliminary of products competitors.

For the Textile industry are various type of fabric on the market that mean there are company's competitor by classify into 8 major included: Hemp also be highest quality and highest price comparing with PENE fabric has the extent of quality at 1.2 point and price lower 0.7 point. That motivates to have improvement and developed into the quality pineapple fiber cloth and fabric equal to or greater than the Hemp fabric. In otherwise, our product also is a top five of best quality fabric research.

48

Marketing Mix Strategies (4Ps)

48 Marketing Mix Strategies (4Ps) Figure 3.4 Marketing Mix Strategies (4Ps) Marketing Mix strategies important to

Figure 3.4 Marketing Mix Strategies (4Ps)

Marketing Mix strategies important to every business. Marketing Mix is a combination of several elements to marketing. These elements include what is commonly referred to as “the four P’s” which are product, price, place and promotion. When these elements are combined it is possible to see the target audience. These elements used by businesses to formulate a marketing strategy for the products or services that they offer.

- Product or Service strategies

Our product is pineapple fabric that we can produce around 400 rolls per month with modern machine and hire professional engineer for control labor.

Our service (Logistic), we pay all of freight cost for our customer because is a promotion of company. We have after- sales service for guarantee our product.

49

-Price Strategies

The cost of product independent with import and export (if company sell to foreign is more expensive than domestic) because we are not pay export tax if our customer live in Thailand.

Place and Distribute Strategies

Location of your business

- The company is the form of business to business distribution model.A shipment to

manufacturing clothes brand name in adoption processing into finished clothes on the market

place. The client can contact.

- Clients able negotiation the company through various channels such as Dealing

directly with the location of the factory in the Prachuap Khiri Khan, contact us via the the website with the product information. Or even the telephone, which will have to contact center support facilities.

- The company's main target market is Japan, which has a capacity of pineapple fiber

cloth rather high.The company's main target market is Japan, which has a capacity of pineapple fiber cloth pretty high. Due to the need of consumers, fabric from pineapple fiber is the top needs that have it all.

- Major competitors are companies that produce cotton fabrics in different types of

Fiber Fabric such as cotton, silk and hemp in Thailand are the important role or access to the business in a long time because the fabric from pineapple fiber is still a novelty in this segment industry.

- Manufacturing industry fabric Located of our company situated in Thailand country

because Thailand have more supplier resources without occupancy,Since we have sufficient to purchase the land in main countries and could climb a potential and situation forecasting between competitor in the same product' type if compete to the same industry within the country.

50

Multiple channels

- Sell to a wholesaler.

- Have a website or shop selling “factory direct” to the public.

- Have representatives selling “party plan” to the public.

- Have agents or distributors selling in other territories.

Location of target market

- Our main target audience is the manufacture the finished fabric in Japan that has the capacity the needs of buyers. How to reach your target market

- The company has a human resources department, international marketing. Dealing

directly with a client enter customer to offer and contact directly to make an agreement.

Channels of distribution.

Transportation of your stock:

1. Use land transport carry pineapple leaves from PRAN BU RE province of pineapple farm by large wheeled truck to the main factory amount two trucks within

2 round per/month.*(1Truck = 25 Ton).

Calculating: 1 Truck: 25Ton. *2Truck = 50 Ton per/round 50 Ton * 2 Round/per month = 100 Ton/per month.

- Promotion.

*Are offered credited to the regular customer at purchased rate constant was divided into two stages.

- Order rate constant of five years, has received credit 15 days.

- Order rate constant of eight years, has received credit 30 days.

*The company able to return purchases under the conditions.

- The Company shall acceptance redemption of last distribution the product is not exceeding 6 months.

51

- Amount of repurchased not exceeding 50% of the total purchased.

- Repurchased price within 30% of a unit product.

*The company is offering a special price to the customer after the order of seven years with a 5% discount.

Sale Forecast / Profit Estimation

Pineapple fiber 175bath/kg

Cotton280bath/kg

Cloth 1 m. rate=20/80

Pineapple fiber 1 kg 5 m.

*Cloth1 roll=12 m. = Pineapple fiber 2.2 kg. = 385 baht.

Cloth1 roll=12 m. = Cotton 9.6 = 2,688 baht.

Cost12 m. /roll= 3,073 bath

*Sale Pineapple fiber 700 bath/kg= Pineapple fiber 2.2 kg. = 1,540 baht.

1 Roll = 3,073 baht + 150% = (4,069.5) 7,682.5 bath + VAT 7% = (537.775) 8,220 baht.

Our factory have domestic product to furniture factory, 5 star hotel and production of souvenirs to transmute product to be goods. Then own product exported to Japan. Pineapple fiber cloth is used in Japan to cut the cloth to wear in Hawaii during the summer.

52

Year 1

Month

Product for sale in Thai

Product export to Japan

Total

January

120

80

200

February

120

80

200

March

90

70

160

April

90

70

160

May

90

70

160

June

120

80

200

July

120

80

200

August

120

80

200

September

120

80

200

October

120

80

200

November

120

80

200

December

120

80

200

Total

1,350

930

2,280

Table 3.1 Sale Forecast for Year 1

First year we have productivity 200 roll per months, remaining 120 roll per year.

Year 1 provides for company located in Thailand 40 rolls for each company.

- Product for sale in Thailand 1,350*8,220 = 11,097,000 baht.

- Product export to Japan 930*15,024 = 13,972,320 baht.

- Total 25,069,320 baht.

53

Year 2

Month

Product for sale in Thai

Product export to Japan

Total

January

120

80

200

February

120

80

200

March

100

80

180

April

100

80

180

May

100

80

180

June

120

80

200

July

120

80

200

August

120

80

200

September

120

80

200

October

120

80

200

November

120

80

200

December

120

80

200

Total

1,380

960

2,430

Table 3.2 Sale Forecast for Year 2

- Product for sale in Thailand 1,380*8,220 = 11,343,600 baht.

- Product export to Japan 960*15,024 = 14,423,040 baht.

- Total 25,766,640 baht.

54

Year 3

Month

Product for sale

Product export to Japan

Total

January

210

90

300

February

210

90

300

March

150

120

270

April

150

120

270

May

150

120

270

June

210

90

300

July

210

90

300

August

210

90

300

September

210

90

300

October

210

90

300

November

210

90

300

December

210

90

300

Total

2,340

1,170

3,510

Table 3.3 Sale Forecast for Year 3

Increasing the products for sale within Thailand to 80 rolls per company, 3 companies remaining of this year is 90 rolls.

- Product for sale in Thailand 2,340*8,220 = 19,234,800 baht.

- Product export to Japan 1,170*15,024 = 17,578,080 baht.

- Total 36,812,880 baht.

55

Year 4

Month

Product for sale in Thai

Product export to Japan

Total

January

210

90

300

February

210

90

300

March

150

120

270

April

150

120

270

May

150

120

270

June

210

90

300

July

210

90

300

August

210

90

300

September

210

90

300

October

210

90

300

November

210

90

300

December

210

90

300

Total

2,340

1,170

3,510

Table 3.4 Sale Forecast for Year 4

Remaining 90 rolls

- Product for sale in Thailand 2340*8,220 = 19,234,800 baht.

- Product export to Japan 1170*15,024 = 17,578,080 baht.

- Total 36,812,880 baht.

56

Year 5

Month

Product for sale in Thai

Product export

Total

to Japan

January

210

90

300

February

210

90

300

March

150

120

270

April

150

120

270

May

150

120

270

June

210

90

300

July

210

90

300

August

210

90

300

September

210

90

300

October

210

90

300

November

210

90

300

December

210

90

300

Total

2,340

1,170

3,510

Table 3.5 Sale Forecast for Year 5

Remaining 90 rolls

- Product for sale in Thailand 2,340*8,220 = 19,234,800 baht.

- Product export to Japan 1,170*15,024 = 17,578,080 baht.

- Total 36,812,880 baht.

57

Marketing Expense

There are types of expenses as following:

- Brochure:

20,000 sheet, A4 paper, 2side, 3part, 4color, 2field and 160g. There is

about 32,000 baht plush art cost 1,500.

- Free magazine: next trip magazine 10,000 baht per 1 page for two months.

- E-commerce: Company hired to create the web site. Lifetime 5 year 8,800 Baht.

- OTOP plus + : 50,000 per year.

- Exhibition ที่สุดแห่งสยาม”: 48,000 bath Show Day: 16 - 23 November 2555. 10:00 -

20:00. Locations: IMPACT Muang Thong Thani.

58

Marketing Expenses (thousand Baht)

Year1

JAN

FEB

MAR

APR

MAY

JUN

JUL

AUG

SEP

OCT

NOV

DEC

Total

Selling

                         

Expense

Sale

0

0

0

0

0

0

0

0

0

0

0

0

0

commission

Discount

10,00

10,00

10,00

10,00

10,00

10,00

10,00

10,00

10,0

10,00

10,00

10,00

120,000

sale

0

0

0

0

0

0

0

0

00

0

0

0

Other selling

50,00

0

0

0

0

0

0

0

0

0

0

0

50,000

expense

0

Total selling

50,00

10,00

10,00

10,00

10,00

10,00

10,00

10,00

10,0

10,00

10,00

10,00

160,000

expense

0

0

0

0

0

0

0

0

00

0

0

0

Advertising expense

 

website

5,000

0

0

0

0

0

0

0

0

0

0

0

5,000

Calendar

20,00

0

0

0

0

0

0

0

0

0

0

20,00

40,000

0

0

Free

10,00

0

10,00

0

10,00

0

10,00

0

10,0

0

10,00

0

60,000

magazine

0

0

0

0

00

0

Brochure:

33,50

0

0

0

0

0

0

0

0

0

0

0

33,500

0

Total

168,5

20,00

30,00

20,00

30,00

20,00

30,00

20,00

30,0

20,00

30,00

40,00

458,500

marketing

00

0

0

0

0

0

0

0

00

0

0

0

expense

Table 3.6 Marketing Expenses

59

Conclusion

For the conclusion, about the market analysis, we choose to located the factory in Prachuab Khiri Khan forasmuch the Prachuab Khiri Khan is the maximum location of pineapple plantation of Thailand (659,625 Rai), there are vastly raw material, low price, easily for provision of raw materials. For the reason that we choose the pineapple fibers to produce our product are the pineapple fiber is the alternative fiber, naturally, help the farmers who are the pineapple planters to increase their revenue in another ways (according to the survey and observation we founded that after the harvesting the pineapples, the farmers will destroy the pineapple plant by plowing or burning its, and some of the farmers have to use the pineapple to make the bio-fertilizer) and there is the studies and researching by Prof. Ajcharaporn Sailasoot, Prof. Wanida Phasukdi and their team.

For our target market are about fabric furniture industry and textile industry by focusing of the group of entrepreneurs who are the manufacturers and wholesalers in a middle classes to high end classes both domestic and overseas such as S.B. furniture, Index Living mall, Satin textile, Dimoda, Vincent Chye, Chuleekorn, Be-Famed, CENTURE Furniture, PASAYA, SINSUTHA, Tokyo Enterprise, Piko, Mango, GQ Ford, A.I.M. Hawaiian, Granvia, Master Jim, IOLANI, etc. By the way we have to do contract agreement or purchasing agreement for the privileges to customers and company.

About our competitors, we’ve focus on the same categories competitive products such as Silk, Cotton, Linen, Wool, Nylon, Polyester, Acrylic & Modacrylic, Spandex, Rayon, Acetate, Velvet, Satin, and etc. For the reason that we focus in term of competitors which should be same categories competitive products more than other company competitive are;

- Weaving fabric made from pineapple fibers in Thailand’s scanty of manufacturer, and not recognized.

- The entrepreneur who produce the fabrics from pineapple fiber in Thailand are

scanty because mostly of the entrepreneur are the associations or housewife audiences and they usually use the pineapple fibers to produce the mulberry paper due to the process to produce the pineapple fabric are several steps and complicated, and the investment is very high, then it is not popular for entrepreneur in Thailand.

- Philippines have to produce the Barong fabric which made from pineapple fibers 100%, but they are not export.

60

- Our company were in the position of the developer of pineapple fibers manufacturer of Thailand by supporting the beginning of the studies, research, and develop the pineapple fiber such as mixing pineapple fibers with another fibers, using of NANO technology to involved in the process of producing and research the fibers for achieve the best of pineapple fiber to using for producing the pineapple fibers fabric in the future.

61

Chapter 4: Investment Cost

62

Chapter 4: Investment Cost

Pre- operate

1. Select the name company

Reservations will open to the third book will be called by the Registrar to the first name, respectively. You must, therefore, have the most at the top. Then name the Reservation, submission to the Registrar with the name. The Department of Business Development in the area you live, looking through the Internet by filling out the information. www.dbd.go.th. This is the website of the Department of Business Development. If the Registrar considers that the name does not conflict with the requirements. I will report back if I get the name. It then goes into the next stage.

2. Registered letter.

The body of the book consists. We booked (with the word "the" in front and the word "Limited" at the end) is the number of shares of capital stock (minimum $ 5 per share) for the promoters and companies. Law department that requires at least three people.

3. Share partner

If you have reached an agreement to purchase shares of the Company, will issued a notice calling a meeting of shareholders. The date of the meeting shall be the date of issue, at least 7 days.

4. Meeting company

Choosing a CPA to audit and certify financial statements. (The company must appoint a natural person only. To appoint the auditors did not). Certified agreement made by the promoters before the company is incorporated. Because the initiative to do something for the benefit of the company, such as a lease agreement for an office of the company.

5. Select the leader

The money will pay for at least 25% of the shares on the stock value have been reached. Director will make application for registration as a company registered with the Registrar within three months from the date of the establishment. If not registered within the prescribed time will result in the loss company, subscription to meeting again.

63

6. Payment of fees.

The minimum fee is £ 500 and the height is 25,000 Baht. Registration fee for the company, if 500 is the minimum registered capital of not less than $ 5,000 and not more than 250,000 baht advanced (equivalent to a fraction of a registration fee, as well as the Memorandum). Certificate 200 Baht, Certificate of registration 100 Baht, Certified copy of page 50 Baht, Receive a certificate and a certificate.

Location

Land

Baht, Receive a certificate and a certificate. Location Land Our factory Figure 4.1 Location factory Pranburi

Our factory

Figure 4.1

Location factory

Pranburi 3 acres 1.5 million baht / rai. = 4.5m

Land Our factory Figure 4.1 Location factory Pranburi 3 acres 1.5 million baht / rai. =

Figure 4.2

Land Our factory Figure 4.1 Location factory Pranburi 3 acres 1.5 million baht / rai. =

Location factory

64

Pran Buri.

3 acres (land), opposite Thanarat camp.

- Our factory is about 20 kilometers away from Hua Hin.

- Our factory is about 5 kilometers away from town.

- Entrance to the side street there is Chaloey Sak kindergarden then turn right and turn left.

Equipment

1. Table

then turn right and turn left. Equipment 1. Table Brand: Rock Roll Model: - Price: 3,690

Brand: Rock Roll

Model: -

Price: 3,690 Baht/Table

Figure 4.3

Table

Piece: 6 Tables , 6 x 3,690 = 22,140 Baht

65

2. Chair

65 2. Chair Brand: - Model: - Price: 1,990 Baht/Chair Figure 4.4 Chair Piece: 6 Chairs

Brand: -

Model: -

Price: 1,990 Baht/Chair

Figure 4.4

Chair

Piece: 6 Chairs , 6 x 3,690 = 11,940 Baht

3. File Cabinet

1,990 Baht/Chair Figure 4.4 Chair Piece: 6 Chairs , 6 x 3,690 = 11,940 Baht 3.

Figure 4.5

File Cabinet

66

Brand: -

Model: -

Price: 2,990 Baht/ File Cabinets Piece: 2 File Cabinets , 2 x 2,690 = 5,980 Baht

4. File Cabinet

2 File Cabinets , 2 x 2,690 = 5,980 Baht 4. File Cabinet Brand: - Model:

Brand: -

Model: -

Price: 4,990 Baht/ File Cabinets

Piece: 1 File Cabinet

Figure 4.6 File Cabinet

67

5. Bed Figure 4.7 Bed Brand: - Model: -
5. Bed
Figure 4.7 Bed
Brand: -
Model: -

Price: 3,990 Baht/Bed

Piece: 10 Beds, 10 x 3,990 = 39,900 Baht

68

6. Printer +Copier + Scanner ( 3 in 1 )

68 6. Printer +Copier + Scanner ( 3 in 1 ) Figure 4.8 Printer +Copier +

Figure 4.8 Printer +Copier + Scanner ( 3 in 1 )

Brand: Samsung

Model: SAMSUNGSCX-3405W

Price: 3,105 Baht/Printer

Piece: 2 Printers , 2 x 3,105 = 6,210 Baht

69

7. Telephone

Brand Panasonic

Model: KX-TS520MX

Price: 690 Baht/Telephone

Panasonic Model: KX-TS520MX Price: 690 Baht/Telephone Figure 4.9 Telephone Piece: 5 Telephones , 5x 690 =

Figure 4.9 Telephone

Piece: 5 Telephones , 5x 690 = 3,450/ Baht

8. Fax

Price: 690 Baht/Telephone Figure 4.9 Telephone Piece: 5 Telephones , 5x 690 = 3,450/ Baht 8.

Figure 4.10

Fax

70

Brand: Brother

Model: BROTHER FAX-235S THERMAL FAX WITH PHONE

Price: 3,390 Baht/Fax Piece: 1 Fax

9. Air Conditioner

Price: 3,390 Baht/Fax Piece: 1 Fax 9. Air Conditioner Figure 4.11 Air Conditioner Brand: Saijo Denki

Figure 4.11 Air Conditioner

Brand: Saijo Denki

Model: SJ-U18

Price: 25,800 Baht/Air Conditioner Piece: 2 Air Conditioner , 2 x 25,800 = 51,600 Baht

71

10. Computer

71 10. Computer Brand: LENOVA Figure 4.12 Computer Model: ThinkCentre E72 (3497A63) Price: 23,500 Baht/Computer Piece:

Brand: LENOVA

Figure 4.12 Computer

Model: ThinkCentre E72 (3497A63)

Price: 23,500 Baht/Computer Piece: 5 Computer , 6 x 23,500 = 117,500 Baht

10. Sofa

E72 (3497A63) Price: 23,500 Baht/Computer Piece: 5 Computer , 6 x 23,500 = 117,500 Baht 10.

Figure 4.13 Sofa

72

Brand: Bonaza

Model: -

Price: 7,990 Baht/Sofa

Piece: 1 Sofa

11. Television

- Price: 7,990 Baht/Sofa Piece: 1 Sofa 11. Television Brand: Toshiba Model: 32HV10T Figure 4.14 Television

Brand: Toshiba

Model: 32HV10T

Figure 4.14 Television

Price: 9,490 Baht/Television Piece: 1 Television

73

13. Roller Card

73 13. Roller Card Figure 4.15 Roller Card - Roller size wide 28’ long 5’ -

Figure 4.15 Roller Card

- Roller size wide 28’ long 5’

- 10 roller and 5 columns - ลูกกลิ้งลายสลับกัน

- Motor 3 Hp

- Capacity 800-1200* path /Hr.

- Price 950,000 Bath

- ลูกกลิ้งลายสลับกัน - Motor 3 Hp - Capacity 800-1200* path /Hr. - Price 950,000 Bath

74

14. Loom machine JW-918*3

74 14. Loom machine JW-918*3 Figure 4.16 Loom machine JW-918 FOB Price: 210,000 Bath Prices: 630,000Bath

Figure 4.16 Loom machine JW-918

FOB Price: 210,000 Bath

Prices: 630,000Bath

Port:

Qingdao

Minimum Order Quantity:

1 Set/Sets

Supply Ability: 100 Set/Sets per Month

Payment Terms: T/T

75

15. Winding machine

75 15. Winding machine Dyeing soft cone Figure 4.17 Winding machine Winding machine (

Dyeing soft cone

Figure 4.17 Winding machine

Winding machine (เครื่องกรอด้ายย้อม)

FOB Price: 16,000 bath

S.C. GENERAL SUPPLY CO.,LTD

10/62 petcharakasem 53 bangkae Bangkok 10160 Thailand

Tel. 02-8014193 , 081-6959599

76

16. Blowing machine

FOB Price: 384,000

Port: - QINGDAO

76 16. Blowing machine FOB Price: 384,000 Port: - QINGDAO Figure 4.18 Blowing machine Supply Ability

Figure 4.18 Blowing machine

Supply Ability - 1000 Set/Sets per Month

17. Package dyeing machine*2

- 1000 Set/Sets per Month 17. Package dyeing machine*2 Figure 4.19 Package dyeing machine Price: 35,000

Figure 4.19 Package dyeing machine

Price: 35,000 Bath

Price: 70,000 Bath

Port: - QINGDAO

Supply Ability - 1000 Set/Sets per Month

77

18. Drawing machine*2

77 18. Drawing machine*2 Figure 4.20 Drawing machine Price: 45,000 Baht Prices: 90,000 Baht Port: -