PENYERAHAN DAN PENILAIAN TUGASAN ASSIGNMENT SUBMISSION AND ASSESSMENT _________________________________________________________________________ BBPM2103 MARKETING MANAGEMENT I JANUARI 2013 _________________________________________________________________________

ARAHAN KEPADA PELAJAR / INSTRUCTIONS TO STUDENTS

1. Tugasan ini mengandungi SATU (1) soalan sahaja yang disediakan dalam bahasa modul bercetak kursus ini. / This assignment contains only ONE (1) question that is set in the language of the printed module for the course. 2. Jawab dalam Bahasa Melayu atau Bahasa Inggeris. / Answer in Malay or English. 3. Muat turunkan templat tugasan versi bahasa yang berkenaan daripada MyVLE untuk penyediaan dan penyerahan tugasan anda. Tugasan anda hendaklah ditaip dengan menggunakan saiz fon 12 Times New Roman dan langkau baris 1.5. / Download the language version of the assignment template concerned from the MyVLE for preparation and submission of your assignment. Your assignment should be typed using 12 point Times New Roman font and 1.5 line spacing. 4. Tugasan anda hendaklah antara 2500 hingga 3000 patah perkataan tidak termasuk rujukan. Bilangan perkataan hendaklah ditunjukkan di hujung tugasan anda. Jangan menyalin soalan dan arahan tugasan dalam jawapan anda. / Your assignment should be between 2500 to 3000 words excluding references. The number of words should be shown at the end of your assignment. Do not copy the assignment question and instructions to your answer. 5. Anda dikehendaki menghantar tugasan SECARA ON-LINE melalui MyVLE. Sila rujuk kepada portal untuk arahan mengenai prosedur menghantar tugasan anda secara on-line. Anda dinasihatkan menyimpan senaskah tugasan yang diserahkan untuk rujukan sendiri. / You must submit your assignment ON-LINE via the MyVLE. Refer to the portal for instructions on the procedures to submit your assignment on-line. You are advised to keep a copy of your submitted assignment for personal reference. 6. Anda hanya boleh menghantar tugasan SEKALI sahaja dalam SATU fail. / You can submit your assignment ONCE only in a SINGLE file. 7. Tugasan anda hendaklah diserahkan antara 26hb Februari 2013 hingga 10hb Mac 2013. Serahan selepas 10hb Mac 2013 TIDAK akan diterima. / Your assignment must be submitted between 26th February 2013 until 10th March 2013. Submission after 10th March 2013 will NOT be accepted. 8. Tugasan hendaklah disiapkan secara individu. Anda dilarang meniru tugasan orang lain. Anda juga dilarang sama sekali memplagiat kerja orang lain sebagai kerja sendiri. / Your assignment should be prepared individually. You should not copy another persons assignment. You should also not plagiarise another persons work as your own.

PENILAIAN / EVALUATION Tugasan ini menyumbang sehingga 40% daripada jumlah markah kursus berkenaan dan akan dinilai berdasarkan kepada Rubrik yang dilampirkan. / This assignment accounts for marks for the course and shall be assessed based on the Rubrics attached .

40%

of the total

Anda akan diberikan maklum balas tentang tugasan ini sebelum Peperiksaan Akhir Semester bermula. / You would be given feedback on the assignment before the Final Semester Examination commences. PLAGIARISME: POTONGAN MARKAH / PLAGIARISM: MARKS DEDUCTION Amaran: Tugasan yang diserahkan, secara automatik, akan disemak untuk menentukan kadar pertindihan. Jika plagiarisme dikesan, markah akan dipotong seperti berikut: / Warning: The submitted assignment will automatically undergo a similarity check. If plagiarism is detected, marks would be deducted as follows: Tugasan dengan pertindihan kandungan antara 10 - 30%: potongan 20% daripada jumlah markah yang diperoleh. Tugasan dengan pertindihan kandungan antara 31 - 50%: potongan 40% daripada jumlah markah yang diperoleh. Tugasan dengan pertindihan kandungan lebih daripada 50%: Markah sifar akan diberikan. Assignments with 10 - 30 % overlap with others: 20% deduction from the total marks scored. Assignments with 31 - 50 % overlap with others: 40% deduction from the total marks scored. Assignments with more than 50% overlap with others: Zero mark would be given.

ASSIGNMENT QUESTION

PURPOSE This assignment is designed to enhance learners understanding of the new economy drivers and its relation to an organisation.

REQUIREMENT Select an organisation of your choice; explain the new economy drivers and discuss how these driver(s) affect your selected organisation. Recommend steps that can be taken by the selected organisation to manage the new economy drivers effectively.

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ATTACHMENT ASSIGNMENT RUBRICS BBPM2103/ MARKETING MANAGEMENT I /JANUARY 2013

Criteria

Weight

0 No descriptions were provided

Description on the selected organisation

1.5

Low 1 Incomplete and unclear descriptions of the organisations name, industry, ownership, size and products. Unclear descriptions on the new economy drivers and no relevant examples were given. Unclear identification on the new economy driver(s). No relevant discussions were provided. Unclear recommendations and no justifications were stated

Fair 2 Incomplete but clear description of the organisations name, industry, ownership, size and products. Unclear descriptions on the new economy drivers. Insufficient relevant examples were given. Unclear identification on the new economy driver(s) and insufficient relevant discussion were provided Clear recommendations but no justifications were stated

Above average 3 A detail but unclear description of the organisations name, industry, ownership, size and products. Clear but brief descriptions on the new economy drivers. Insufficient relevant examples were given. Clear identification on the new economy driver(s) but insufficient relevant discussion were provided Clear recommendations but insufficient justifications were stated

Excellent 4 A detail and clear description of the organisations name, industry, ownership, size and products. Clear and detail descriptions on the new economy drivers. Sufficient and relevant examples were given. Clear identification on the new economy driver(s) and sufficient relevant discussion were provided Clear recommendations and sufficient relevant justifications for each recommendation were stated Clear summary that highlights all the key points of the assignment.

Max Marks

Descriptions on the new economy drivers

No descriptions were provided 2

Identification and discussion on the new economy driver(s) that affect the selected organisation Recommendations of steps to manage the new economy driver(s) in the selected organisation Summary that highlights the new economy drivers, discussion of effects and recommendations to manage them Total points

No identification and discussion were given 2.5

10

No recommendations were provided 2.5

10

No summary given 1.5

Unclear summary and did not highlight any of the key points of the assignment.

Clear summary that highlights only one of the key points of the assignment.

Clear summary that highlights two of the key points of the assignment.

10

40