Questionnaire for Consumers:

1. What comes to your mind when you come across following words: a. Paint: . b. House Wall: .. c. Putty: 2. When did you paint your house? 3. Did you use putty before painting your house?

If Answer is No to Question 3 Then:

1. Why you did not use putty before painting? 2. Which paint did you use? 3. Does it make any difference using putty before painting? 4. Do you think that using putty reduces the amount of paint required? 5. Do you think that using putty reduces the flakes formation? 6. Did you not use putty because it is expensive/no value for money? 7. Are you aware of any putty brands? 8. Would you use putty next time when you paint your house?

If Answer is Yes to Question 3 Then:

1. Do you think that using putty reduces the amount of paint required? 2. Do you think that using putty reduces the flakes formation? 3. Do you think that using putty is value for money? 4. How many coats of putty do you think are sufficient? 5. Who helped you in choosing the brand of Putty? 6. Which Brand putty did you use? 7. Do you know about Birla White Wall Care Putty? a. From where you got to know about Birla Wall care Putty? b. What do you think about the quality of Birla wall care putty? c. What other brands of putty do you know? d. How other brands are better/ worse than Birla Wall Care Putty? 8. Is branded putty better than local putty?

Questionnaire for Painters

1. Do you think that using putty reduces the amount of paint required? 2. Do you think that using putty reduces the flakes formation? 3. Do you think that using putty is value for money? 4. How many coats of putty do you think are sufficient? 5. Do you recommend using putty before painting? 6. If Yes then Why, If No then Why? 7. Which brands of Putty are you aware of? 8. Do you recommend using Birla Wall Care Putty before painting? 9. Is branded putty better than local putty? 10. Why do you recommend X (May be Birla White) putty? (Try to take out info about benefits he gets from recommending financial etc.)

Questionnaire for Hardware Shop Owners

1. 2. 3. 4. 5. 6. 7. 8. 9. Do you sell putty in your shop? Which brands of putty you keep? Which sells most? Do you suggest your customers to buy putty when they buy paint? If yes, which brand you prefer to sell? Who buys the putty and paint (Maybe for Household or Commercial Buildings)? What is the difference in different brands of putty? What is your incentive in selling putty? What problems you face related to supply, inventory of putty (preferably Birla White Wall Care Putty)? 10. Do you think Birla White wall care putty is best in its category? Yes why, no Why?