MODULE 1 TOPIC : STRATEGIC INTENT- MISSION, VISION AND OBJECTIVES MISSION STATEMENT Our mission is to provide the people

an all-inclusive sports facility catering to all age groups from young children to corporate.

VISION STATEMENT We envision that over the next few years and in the long term we will provide the ultimate sports experience in Hyderabad and in other cities where we seek to expand.

OBJECTIVES People would choose to come to sport-o-vert because we provide them with outstanding and exclusive facilities all at one place and at the best prices. We have all the sporting facilities that one may seek to use on a daily basis and at reasonable prices. Also, we have trained staff to help our customers in improving their skills at the games. This will provide a platform for upcoming sportsmen who would want to pursue sports and thrive in this field. This can also help for the ones self development and keep the people fit and healthy.

MODULE 2 TOPIC : ENVIRONMENTAL SCANNING

Location Analysis:-

Sport-o-vert

SECUNDERABAD CLUB

EXTERNAL ENVIRONMENTINDUSTRY ANALYSIS

ABOUT SMALL AND MEDIUM SCALE INDUSTRIES

A leading, industrially advanced developing country, India has large, medium and small industrial units of production in almost all branches of the industry. Since independence in 1947, a significant feature of the Indian economy has been the rapid growth of the small industry sector. The small industry sector and medium industry sector is considered to have a major role in the Indian economy due to its 70 percent share in the national industrial output along with an 80 percent share in industrial employment and nearly 35 percent share in exports .SSEs and

MSEs are usually distinguished from the large-scale industries on the basis of size, capital resources and labour force in the units. However, there is a clear distinction between the traditional and modern small industries . The traditional industries include khadi and handloom, village industries, handicrafts, sericulture, coir, etc. Modern industries manufacture a wide variety of goods from simple items to sophisticated items such as television sets, electronics control system, various engineering products, particularly as ancillaries to large industries. The traditional industries are highly labour-intensive, while the modern industries use highly sophisticated machinery and equipment. According to the Seventh Five Year Plan, the growth of the SSIs and MSIs has been constrained by various factors including technological obsolescence, inadequate and irregular supply of raw materials, lack of organized market channels, imperfect knowledge of market conditions, unorganized nature of operations, inadequate availability of credit, constraint of infrastructure facilities including power etc. and deficient managerial and technical skills. A medium scale industry can be defined as a proposal whereby an investment of up to Rs. 10 crores made in plant and machinery. Medium scale industries have the following objectives: High contribution to domestic production Significant export earnings Low investment requirements Operational flexibility Location wise mobility Low intensive imports Capacities to develop appropriate indigenous technology Import substitution Contribution towards defense production Technology oriented industries Competitiveness in domestic and export markets

ASSESSING THE COMPETITORS As per the General electric approach sport-o-vert is placed in the quadrant having high market attractiveness and new business strength. We do not have any strongly built competitors as of now but we cannot avoid the existence of local clubs that provide similar facilities on a small scale. Secunderabad club is the only existing provider of such indoor sports facilities however the following are its limitations: 1) Limited facilities 2) Club membership 3) Long waiting period

MODULE 3 TOPIC: CARRYING OUT INTERNAL ANALYSIS, ie, SWOT ANALYSIS

SWOT ANALYSIS

STRENGTHS We cater to people of all ages. We have introduced a new concept to the people of Hyderabad. We provide large variety of sports facilities under one roof.

WEAKNESSES Not everyone's cup of tea. Getting the target market habituated to include it in their activities.

OPPORTUNITIES There has been a boom in the popularity of sports in India and the demand for such a facility is

THREATS We have one competitor, The Secunderabad Club, which provides similar services as we

very high. We have a fairly high customer base as everyone wants to indulge into sports activities either to improve at their game or to ensure their fitness.

do. If we do well, we will attract more competitors. Telangana issue

MODULE 4 TOPIC: CORPORATE LEVEL STRATEGY OPERATIONAL STRATEGIES Our main strategy at SPORT-O-VERT is basically our tie-ups with Hyderabad Public School. We have linked ourselves with them in the sense that we provide their students an opportunity to come and improve their skills at the games, we have settled in for grades from 5-12 excluding the 10th and 12th mainly because its their board year. Further, we also have our link ups with corporate. As these corporate try keeping their employees content and also as a motivational strategy on their part, companies come and use our facilities and play games among their departments. Next, trying to use these companies for our benefits and even the general masses we conduct tournaments. We have two tournaments already, namely, Sports mania and Sports fiesta. The former is conducted for the youth and the latter is conducted for the adults. Also, we provide membership facilities which will eventually proves to be beneficial to our members. We provide them with yearly and monthly membership. STP STRATEGIES

Segmentation:-

Market segmentation is referred as classification of potential customers by one or more characteristics to identify groups of customers which have similar needs and demand. Ideal market segmentation meets all of the following criteria: It is internally homogenous. It is externally heterogeneous. It responds similarly to a market stimulus. It can be cost efficiently reached by market intervention.

The term segmentation is also used when customers with identical product or services needs to be divided up into groups so they can be charged different amounts for the services. Based on our service market can be segmented into various types and they are as follows:-

1. Demographic segmentation:In case of these products, we do not need to segment the market according to the age. As sports is preferred by many people and all the age group likes to play sports. Factors like social esteem and income levels are important factors. 2. Psycho graphic Segmentation: These include lifestyle and personality of individuals. Many of them are influenced by the image the company holds which is a general thinking of almost every Indian customer. 3. Geographical segmentation:Our market is segmented on the basis of geographic extent. The main area on which our segmentation for sports is done is in Hyderabad. Hyderabad being located in Andhra has a huge market demand for such a venture. The reasons being that : The availability of such facilities in Hyderabad cannot be seen.

Hyderabad has a huge segment of sporting fans, who are craving to indulge in such types of sport facilities.

The weather in the city does not permit playing outdoor sports throughout the year as such the importance of indoor facilities rise.

4. Behavioral Segmentation: It is based on the benefits sought in the service, usage rate of the service and the social status enjoyed by the population. The benefits that the customer derives from the service as well as the prospects preferences determine the acceptance and complete incorporation of the service.

demographic psychographic georaphical behavioural

TARGETING OF THE CUSTOMERS:Targeting the right customers is one of the most important criteria that need to be looked at in order to create a potential customer market. The major sectors that we would be targeting are: Middle, Upper-middle and High income groups: We are targeting this range of income groups as we are launching this service for those who are not very brand conscious and always have a budget constraint.

POSITIONING
We will position our product as the low price one. We will let buyers know that they can use the service with confidence. We will also be providing high quality with maximum satisfaction to our customers. We will be highly flexible and adapting our services to the needs of consumers in Hyderabad. The types of customers who are most likely to benefit from our services will be students .Our primary motive is that we will position ourselves very high in the minds of our customers thus capturing their attention and gaining their confidence towards our new company.

MODULE 5: The concept of corporate restructuring, mergers and acquisitions and strategic alliances is not valid towards our business since our business is just in the initial phase. MODULE 6: TOPIC: GLOBAL EXPANSION STRATEGY, MARKET ENTRY STRATEGY