The ACT 4-Step Process

End C.F.A. Close Scan Open Hook Thank E.T.R. W.I.I.F.M.

e ag ss Me

po se

Review Main Points

Pu r

AUDIENCE

Benefits

Body Preview

Knowledge STEP 1 Messaging

Communication Styles

STEP 2 Preparing

Enthusiasm

Me

Clarity

Levels of Culture

CONNECTION
Audience

Audience Styles

Presentation Styles

STEP 4 Presenting Confidence

Dressing Facilitating Interaction

STEP 3 Rehearsing

Refining

Relaxing

AUDIENCE

Visual Aids

AUDIENCE

Vocal Projection

Maintaining Dialogue

Getting Response

Body Language

Facial Expression

Copyright ACT Training International Pte Ltd

STEP 1
e ag ss Me po se

MESSAGING STRATEGY
Audience Type Friendly Subordinate Intellectual Dominant o o o o
social or professional associations new recruits and support staff professionals or potential customers people who must make a decision based on your story

Pu r

AUDIENCE

Audience Information
Benefits

Audience Data Age range Gender Educational level Profession Ethnic background Religion Marital status Associations, clubs Income level Size Purpose / objective Entertain Inform Instruct Inspire of presentation o In what sense? o About what? o About what? o To do what?

What is the essential message

What are the 3 most compelling benefits 1 2 3

Copyright ACT Training International Pte Ltd The 6 ultimate motives / benefits Desire for gain Makes more money Makes you more productive Makes you more competitive Gives you bigger market share Fear of loss Saves money Saves time Saves lives Gives security Comfort and Convenience Makes more comfortable (physically) Saves time Security and Protection Saves lives Gives security Gives peace-of-mind (spiritual comfort) Pride of Ownership Makes you more attractive Makes you feel loved Gives you prestige Satisfaction of Emotion Gives you physical pleasure Gives you mental pleasure Gives you joy Makes you feel loved FAB statements Feature = F Advantage = A Benefit = B

What it is? What it does? How it helps?

STEP 2
End C.F.A. Review Main Points Close Scan Open Hook Thank E.T.R. W.I.I.F.M.

10-STEP PREP CYCLE

Scan Hook Make eye contact with the audience Opening Statement

Body Preview

Thank E.T.R.

"Thank you very much for being here today."

Earn The Right (credentials as presenter)

W.I.I.F.M.

What Is In For Me (Benefits) "By the end of my presentation... How many of you would like that?"

Preview Main Point Main Point Main Point Main Point Main Point Main Points Main Point

Agenda

Key Points + Support Topics

Main Point

Main Point

Main Point

Main Point

Review Key Point Key Point Key Point Key Point Key Point C.F.A.

Summary - "So What?"

Call For Action (Quotation, story, call to action, next step)

End

Thank the audience for their time and participation Say good bye! Remain available until all audience members have left.

Copyright ACT Training International Pte Ltd

STEP 2
End C.F.A. Review Main Points Close

PowerPoint STORYBOARD
Scan Open Hook Thank E.T.R. W.I.I.F.M.
THANK Typically NONE E.T.R. Typically NONE, except when introducing a company SCAN Title, name, date

Body Preview

HOOK Depends on type of hook

W.I.I.F.M.

PREVIEW Can be combined with Preview

MAIN POINTS Max 3 slides per point

REVIEW Optional

C.F.A. Optional

END Contact details

Copyright ACT Training International Pte Ltd

PowerPoint STORYBOARD Details

Copyright Thomas Uhr

COACHING FORM
Copyright ACT Training International Pte Ltd

VISUAL
Basic Position Opening Gesture Feet Posture Gestures Walking Eye Contact Looking Facial Clothing Must empty o o o o o o o o o o o o o o Ready Used Good distance apart Too far apart Good Too big Good variety Good Good At the ceiling / floor Smiled when appropriate No smile Appropriate Shirt, jacket o o o o o o o o o o o o o o

VISUAL
Not ready Did not use Toes pointed inward o Too close Not even to all audience o Moving feet unnecessarily Hip to hip o Swaying Just fine o Too small o Tight elbows Too much repetition Wandering aimlessly o Retreating from audience Mostly to one part of the audience At the wall, out of window o At transparency / computer / notes too much / screen Can smile more (o at the beginning / o throughout) Too much smile o Nervous expression o Unfriendly expression Not appropriate (Why?) Pants' pockets

VOCAL
Tone Pitch Volume Speed Emphasis Enunciation Flow Filler Words Disfluencies o o o o o o o o o o Warm Whining Just fine Excellent Just fine Good Excellent Smooth OK Um, "T"-sound o o o o o o o o o o Enthusiastic Aggressive Too high OK Too fast Too much Good Hesitant, long pauses Right Sniffing o o o o o o o o o o Authoritive Flat Too low Too loud Too slow Not enough OK Jerky / breathless Others Clear throat o Tense o Friendly o Too soft

VOCAL

o Needs improvement o No pauses o Others

CONTENT
Message Opening Body Closing Overall Length Grammar Verbal o o o o o o o o o Not clear o Clear Hooked o Got response Earned right o Clear purpose / benefits Previewed ideas o Main ideas clear Reviewed ideas (o Matched / o Missed content) Met presentation goals o Met audience's needs Just right o Too long Excellent o Needs improvement Simple words o Difficult words (The message is:) o Thanked o Supported main ideas o Called for action o Too short o Negative suggestions

CONTENT

o Smooth transition o Thanked