Online Ad Format Details

Expandable Dimensions (All expandable ads must be 3rd party served.)

Ad Type

Dimensions

Doublebill

970 wide x 250 tall closed unit is 300 x 250

970 wide x 250 tall

Fixed Panel

336 wide x 700 tall

No

Push Down

970 wide x 418 tall when expanded 970x60 when retracted.

970 wide x 418 tall expanded, auto-expands once per user per session

XXL Box

468 wide x 648 tall

936 wide x 648 tall

Half Page Ad

Min 300 x 600

Expandable ads can expand up to 504 x 850.

Leaderboard

768 x 90 or

Expandable ads can expand up to 768 x 270.

Billboard

960 x 90

Big Ad / IMU

Min 250 x 250

Expandable ads can expand up to 504 x 280.

Home Page Big Ad

336 x 280

Expandable ads can expand to up to 504 x 280.

Full Page Interstitial

Up to 640 x 480.

n/a

Video Interstitial

800 x 356 (16:9 aspect ratio)

Pre-roll Video Ad

504x284 (16:9 aspect ratio)

Floating and Overlay Ads (including Eyeblaster)

400 x 300 maximum area usage

N/A

Featured Product

120 x 90 GIF;

Travel Section Front Marketplace

88 x 31

Travel Featured Deal

120 x 90 GIF;

Section Front Share of Voice

336 x 46

336 x 250

Featured Product - Technology Section

Max. 160x105 GIF;

Pre-Home Page Interstitial (Welcome Ad)

Home Page Share of Voice

Two units both 184 x 90

Home Page Partner Box

120 x 90

Home Page Marketplace

88 x 31;

Home Product Marketplace Feature (Large Version)

Big version (Real Estate/Owning a Home): Large Photo 230w x 160h, 60 char text with two links, Small Photo: 75w x 75h, 3 links, Logo: 78x36. Large Photo: 160w x 105h Logo: 78x36

Home Product Marketplace Feature (Small Version)

Home Product Marketplace Button

160w x 60h 120 x 60 min Up to 163 x 60

Markets Sponsor

Section Front Marketplace

88 x 31;

Site for a Day

86 x 60 65 characters (including spaces) plus URL. Indicate a visible url if desired, and a linking url for actual clickthru. 88x31 gif/jpg 88 x 31

Text Links

Movie Showtimes Sponsorship Site Search Sponsorship

Theater Tile MyTimes Module Sponsorship Most Popular Sponsorship

160 x 60 88 x 31 88 x 31

Home Page Advantage

120 x 90 min Up to 163 x 90 336 x 280

Marketing Module Health Section Ad Type

Dimensions

Expandable Dimensions (All expandable ads must be 3rd party served.)

Health & Fitness Tools Sponsorship Health Search Sponsored Button

88 x 31 120 x 60 120 x 120

Ad Programs Ad Type

Dimensions

Expandable Dimensions (All expandable ads must be 3rd party served.)

Multimedia Package

Surround Session

See specs for Pre-roll video and Multimedia Intro Interstitials above Required: Big Ad/IMU, Leaderboard, Optional: Half Page Ad. Required: Big Ad/IMU, Skyscraper, Leaderboard, Optional: Half Page Ad.

Site Session ***(Current Specs)

Site Session ***(Current Specs)

Required: Big Ad/IMU, Skyscraper, Leaderboard, Optional: Half Page Ad. Big Ad IMU, Leaderboard

Fixed Section Front Placements

Print This Sponsorship Email This Sponsorship

88 x 31 Big Ad (336 x 280, 300 x 88 x 31: 2K 250) or Half Page Ad (336 x 850), Logo Button (88 x 31) For text e-mail: 50 Character Big Ad: 40K Headline, 5 lines of text max, 60 characters per line (about 45 words) For html e-mail: 120 x 60 Half Page: 60K static gif plus 5 lines of text max, 60 characters per line (about 45 words) 120 x 60: 5K

Sponsored Archive

Sponsored Topic Search

A combination of the See specs for leaderboards, big ads. following: leaderboards, big ads. Normal specs for these positions apply, with the following exceptions: uninitiated sound is accepted, unlimited animation is accepted. A combination of the See specs for leaderboards, big ads. following: leaderboards, big ads. Normal specs for these positions apply, with the following exceptions: uninitiated sound is accepted, unlimited animation is accepted.

White Paper Features

Front Page Elements: Logo: 120 x 60 Static GIF, White Paper Title: 30 characters (with spaces), White Paper Short Description: 60 characters (with spaces) Description Page Elements: Logo: 120 x 60 Static GIF or White Paper Cover Shot 120 x 120 Static GIF; White Paper Title: 30 characters (with spaces); White Paper Long Description: 1,000 characters (with spaces); White paper details: Company, Published Date, Format, Type, Language, Length (page), Topics, Author(s) White Paper: White paper document in PDF format Required :728x90 Expandable ads can expand up to 768x270. leaderboards (30K), 88x31 Must expand downwards. button(5K), Section Front

Custom Crossword Sponsorship

Luxury/Great Homes Ad Type

Dimensions

Expandable Dimensions (All expandable ads must be 3rd party served.)

Big Ad Great Homes Featured Property

336 x 280 Photo: 166 x 114 Logo: 78 x 36 Title Text: 20 characters

Great Homes Featured Property

Location Text: 20 characters Description Text: 20 characters Click Through URL Required

Classifieds - Automobiles Ad Type

Dimensions

Expandable Dimensions (All expandable ads must be 3rd party served.)

Automobiles Vehicle Spotlight Automobiles Showcase

220 x 65 pixels, gif/jpg on white background Image Size: 110 pixels high by 322 pixels long Characters: 1 line of text 60 characters each including spaces and URL 160 x 25 (Search Sponsorship) Image Size: 75 pixels high by 80 pixels long Characters: 2 lines of text 14 characters each including spaces. (24 Total) ** The reason for two lines is because long words will break after 14 characters and will go on the next line.

Animation: Static GIF

Automobiles Search Sponsorship New York Zoned Dealer Spotlight

Automobiles Fixed Tile E-mail Newsletters

160 x 60

Ad Type Books Update Personal Tech Focus Health Update In Advertising Movies Update Travel Dispatch UrbanEye Wheels Your Money

Dimensions BOTH VERSIONS BELOW REQUIRED HTML version: 336x280 or 300x250 GIF or JPG and 1 URL Text version: Up to 50 character headline Up to 5 lines of text - max 60 characters (including spaces) per line and 1 URL

File Size 40K

Afternoon Update DealBook Opinion Today Politics Tech Update Global Update Today's Headlines

Ad Only E-mails Ad Type

All Required Materials

Great Getaways

1. 1 HTML file - fully assembled (links and images in place)

HTML File Specs (All expandable ads must be 3rd party served.) 580-pixel wide HTML table designed and created by advertiser.

Sophisticated Shopper

2. 1 Text file for subscribers Recommended height of entire content: 600 who choose to receive the pixels. email as text-only. 200 words max, no coding or special characters. 3. 3 email addresses for testing and approvals Maximum allowable height of content: 1,000 pixels.

TicketWatch

Times Delivers

4. 1 subject line (55 CANNOT contain: image maps, animated characters max). Words in gifs, forms, style sheets (CSS), background all caps, unusual images, third party tags, tables/images wider punctuation, or special than 580 pixels, or open rate gifs. These characters may trigger items may trigger SPAM filters and may SPAM filters and may restrict restrict delivery. delivery.

Mobile Specs Ad Type iPhone & iTouch App Dimensions 320 x 50 File Size 3K

iPhone Interstitial Portrait Mode only Palm Pre App BlackBerry App

320 x 450

150K

320 x 50 300 x 50 450 x 70

3K 300 x 50 - 3K 450 x 70 - 10K

Android App Mobile Wap

320 x 50 480 x 70 120 x 20 168 x 28 216 x 36 300 x 50

320 x 50 - 3K 480 x 70 - 10K 3K

Tablet Specs Ad Type iPad Leaderboard Portrait Mode iPad Billboard Landscape Mode iPad Half-Page Portrait & Landscape Mode iPad Full-Page Interstitials Portrait Mode iPad Full-Page Interstitials Landscape Mode iPad Article Tools (Share Tools) Dimensions 738 x 70 994 x 70 315 x 595 560 x 800 900 x 500 250 x 50 File Size 200K 200K 300K 700K 700K 3K

File Size

Animation

3rd Party

Initial - 60k Secondary - 100k

Up to 30 seconds

Yes

60K

Up to 30 seconds

Yes

60K

Up to 7 seconds on auto expanded unit (30 secs on re-expand)

Yes

80K

Up to 30 seconds

Yes

60K

Up to 30 seconds

Yes

40K

Up to 30 seconds

Yes

30K

Up to 30 seconds

Yes

40K

Up to 30 seconds

Yes

40K

Up to 30 seconds

Yes

60K initial

Up to 15 seconds

Yes

6MB (preferred)

Up to 30 seconds

Yes

1MB

15 Seconds

Yes

60K initial

10 seconds

Must be third party served

10K

Static

No

2K max

None

Yes

15K

Static

Yes, image

20K initial, 100K total

336x46 initial state must be static, the unit can animate once the user initiates action and expands the ad, but when the expandable is deactivated and the unit returns to it's 336x46 state-It must be static.

Yes

15K

Static

Yes

15K

Static

Yes

10K

Static

Yes

2K

Static

Yes, image

Large Photo: up to 30 seconds

Yes, image

up to 30 seconds Logo - static

Yes, image

5K

Static

Yes, image

5K

Static

Yes

2K

Static

Yes, image

2K

Static

Yes

N/A

No

5K 3K

No Static

Yes Yes, image

10K 3K 3K

Static Static Static

Yes

10K

Static

Yes, image

File Size

Animation

3rd Party

5K 15K

Static Static

Yes Yes

File Size

Animation

3rd Party

Big Ad/IMU - 40K Leaderboard - 40K Half Page Ad - 60K Big Ad/IMU - 40K Leaderboard - 40K Half Page Ad - 60K

Up to 30 seconds

Yes

Up to 30 seconds

Yes

Up to 30 seconds

Yes

Big Ad/IMU - 40K Leaderboard - 40K 3K Large Rectangle - 40K

Up to 30 seconds

Yes

No animation Up to 30 seconds

Yes Yes

Leaderboard - 40K

Half Page Ad - 60K

Unlimited

Yes

Unlimited

Yes

120 x 60 - 5K

Static

No

5K button, 30K 728x90

Static 88x31, 728x90 30 seconds animation

Yes

File Size

Animation

3rd Party

40K Photo - 30K Logo - 4K

Max: 30 seconds (including looping) N/A

Yes N/A

N/A

N/A

File Size

Animation

3rd Party

N/A 20K Static

Yes Yes

N/A 5K Static

Yes

N/A

Yes

Animation 4 loop max and then remain static on final loop. Animated GIF file only

3rd Party 3rd party URLs accepted. No jump tags. Must be dedicated standalone clickthrough URLs.

Notes Only gif or jpg files accepted. No HTML code, flash, or third party hosted images. All third party URLs must be dedicated, standalone clickthrough URLs.

Image Specs

URLs

Notes

Each image must be less than 40k.

Up to 5 links will be tracked. If there are CANNOT contain: image maps, animated more than 5 links in the html file provided, gifs, forms, style sheets (CSS), background NY Times will track the first 5 or those images, third party tags, tables/images wider specified by the advertiser. 3rd party URLs than 580 pixels, or open rate gifs. These accepted. No jump tags. Must be dedicated items may trigger SPAM filters and may standalone clickthrough URLs. restrict delivery.

Up to 5 links will be tracked. If there are more than 5 links in the html file provided, NY Times will track the first 5 or those specified by the advertiser. 3rd party URLs accepted. No jump tags. Must be dedicated standalone clickthrough URLs. Total of all images must be less than 100K.

Images must be in .jpg or .gif format and optimized for display on the Web.

Suppression files may be provided at the option of the advertiser. If using a suppression file, it must be provided 5 business days before the email is scheduled to deploy. Must be in .xls or .txt format.

Animation Up to 5 seconds

3rd Party Yes

Notes **Please note final creative must be submitted 5-7 business days prior to launch **Ad will enter the screen from left to right. NYTimes will attach a close bar to the

Up to 6 seconds

Yes

Static Static

Yes No

Devices Supported: Storm (9500 & 9530) Tour (9630) Bold (9000) Bold2 (9700)

Curve 2 (8900) Up to 5 seconds Static Yes Yes To ensure ads display properly across all

Animation Up to 3 seconds Up to 3 seconds Up to 3 seconds Up to 6 seconds Up to 6 seconds Static

3rd Party Yes Yes Yes Yes Yes Yes

Notes **Please note iPad ads require 4-6 week **Please note iPad ads require 4-6 week **Please note iPad ads require 4-6 week development time **Please note iPad ads require 4-6 week development time **Please note iPad ads require 4-6 week development time **Please note iPad ads require 4-6 week

Notes The unit can house 30 seconds of rich media and stays at the 970250 size until a user closes the unit. Advertisers must send along a 336x280 or a 300x250 unit that will display if a user closes the ad. The close will be built into the page and is not required in the ad display

Rich Media can have 100k secondary load file size. Must have Click to re-expand and click to collapse buttons. Auto-expands for 7seconds can re-expand with up to 30 seconds animation. Rich Media can have 100k secondary load file size. Click to re-expand, click to collapse. Autoexpands for 7-seconds can re-expand with up to 30 seconds animation.

Rich Media can have 100k secondary load file size click to expand click to close. Unit will have page-turn functionality with video capability 80k initial load, 100k secondary. ARTICLES ONLY. Rich Media can have 100k secondary load file size. All locally served ads require a SWF, FLA, GIF/JPG and click-through URL. Click to expand preferred but may have rollover to expand. Hotspot for roll over should be restricted to a button and no larger then 30% of the ad. Rolling off will close the ad. Rich Media can have 100k secondary load file size. All locally served ads require a SWF, FLA, GIF/JPG and click-through URL. May have rollover to expand. Hotspot for roll over should be restricted to a button and no larger then 30% of the ad. Rolling off will close the ad Rich Media can have 100k secondary load file size. All locally served ads require a SWF, FLA, GIF/JPG and click-through URL Rich Media can have 100k secondary load file size. All locally served ads require a SWF, FLA, GIF/JPG and click-through URL. May have rollover to expand when not on the homepage. Hotspot for roll over should be restricted to a button and no larger then 30% of the ad. Rolling off will close the ad.

No iframes allowed, unit must be standard or Javascript tags if third party served. Rich Media can have 100k secondary load file size. Third party served interstitials must be built as an in-page unit this will be added into an NYTimes approved NYTimes.com header. Video can be any size under the 800 x 500 container Can also include an 88x31 Logo (10k). Please submit assets a minimum of 5 business days before the campaign is scheduled to launch.

Displays television-quality streaming video in a 504 x 284 (16:9 aspect) pre-roll ad prior to video content. File should be a compressed .mov or mpeg quicktime movie (16:9 Aspect Ratio) Static 300x250 Big Ad should also be submitted to run in companion. Max file size 40K

Must be organic shape, cannot be square or rectangle, ad cannot stay fixed in one place for more than one second. Creative cannot cover core page navigation, branding or other ads. Must be designed to overlay other flash elements on the page; visible close button.

50 character headline 50 hyperlinked text characters 90 text characters Text - 4 line of text, 14 characters per line (including spaces) Headline: 50 characters (including spaces) Copy: 50 characters, (including spaces) 100 text characters total (including spaces) The unit can animate once the user initiates action and expands the ad, but when the expandable is deactivated and the unit returns to it's 336x46 state-It must be static. Video must have start, stop buttons - may run for 15 sec Audio: may be auto, must have mute button. Check with your Sales rep on the section placements as some accept expandable while others are static.

50 character headline 50 hyperlinked text characters 90 text characters Frequency cap of 1 per user, per 24 hours. No audio.

Two ads will appear concurrently on either side of The New York Times nameplate. We encourage advertisers to use the ad space on the left side of the masthead to display their company name or tagline. This position should not include any product offers. The right side ad position should display a complimentary message to the left hand position and may be used for product offers. The ads should be tied together in both the messaging and visual elements. Any call to action in the right hand ad position should avoid language such as "click here," "buy now," "download now" or any such variation. The same ad may not be used in both spaces and neither ad can be animated. Below are examples of creative that meet the ad requirements. NO IFRAMES, unit must be standard tags or Javascript tags if third party served. No iframes allowed, unit must be Javascript tags if third party served.

4 lines of text Max 14 characters each line (including spaces) 60 characters max Previously submitted ads in the 86x40 size will still be accepted.

Large Photo 230w x 160h, 60 char text with two links, Small Photo: 75w x 75h, 3 links, Logo: 78x36.

Large Photo: 160w x 105h, 60 char text with two links, Logo: 78x36

40 characters of text No iframes allowed, unit must be Javascript tags if third party served. 4 lines of text, 14 characters per line max (including spaces) Previously submitted ads in the 86x40 size will still be accepted.

65 characters (including spaces) plus URL. Indicate a visible url if desired, and a linking url for actual click-thru. May include 1x1 pixel tracking

No iframes allowed, unit must be Javascript tags if third party served.

Notes

Also available on Health Article Pages, Guide Pages and Times Essential Pages This expandable unit must be third party served.

Notes

Recommended that unique set of 3rd party ads be sent for advertising 5th page view to track completed sessions.

Ad sizes to use determined in conjunction with client when designing pages.

Banners appear on all archived articles. Advertiser can have a leaderboard or big ad placement in addition to the banner.

Placements are sold in 3 month increments

30 characters for the headline (Holiday Movies here) and 90 for the additional text.

Notes

All locally served ads require a SWF, FLA, GIF/JPG and click-through URL All locally served ads require a SWF, FLA, GIF/JPG and click-through URL

All locally served ads require a SWF, FLA, GIF/JPG and click-through URL

Notes