Fast Moving Consumer Goods (FMCG)?

Products which have a quick turnover, and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year. Examples of FMCG generally include a wide range of frequently purchased consumer products such as toiletries, soap, cosmetics, tooth cleaning products, shaving products and detergents, as well as other non-durables such as glassware, bulbs, batteries, paper products, and plastic goods. FMCG may also include pharmaceuticals, consumer electronics, packaged food products, soft drinks, tissue paper, and chocolate bars. A subset of FMCGs are Fast Moving Consumer Electronics which include innovative electronic products such as mobile phones, MP3 players, digital cameras, GPS Systems and Laptops. These are replaced more frequently than other electronic products. White goods in FMCG refer to household electronic items such as Refrigerators, T.Vs, Music Systems, etc. In 2005, the Rs. 48,000-crore FMCG segment was one of the fast growing industries in India.According to the AC Nielsen India study, the industry grew 5.3% in value between 2004 and 2005.

Hindustan Unilever Ltd. ITC (Indian Tobacco Company) Nestl India GCMMF (AMUL) Dabur India Asian Paints (India) Cadbury India Britannia Industries Procter & Gamble Hygiene and Health Care Marico Industries
Hindustan Unilever Limited (HUL) (BSE: 500696) is India's largest fast moving consumer goods company. The AngloDutch company Unilever owns a 52% majority stake. HUL was formed in 1933 as Lever Brothers India Limited and came into being in 1956 as Hindustan Lever Limited through a merger of Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd. It is headquartered in Mumbai, Indiaand has an employee strength of over 15,000 employees and contributes to indirect employment of over 52,000 people. The company was renamed in June 2007 as Hindustan Unilever Limited.

Hindustan Unilever's distribution covers over 1 million retail outlets across India directly and its products are available in over 6.3 million outlets in the country, nearly 80% of all retail outlets in India. It estimates that two out of three Indians use its many home and personal care products, food and beverages. HUL is the market leader in Indian consumer products with presence in over 20 consumer categories such as soaps, tea, detergents and shampoos amongst others with over 700 million Indian consumers using its products. Sixteen of HULs brands featured in the ACNielsen Brand Equity list of 100 Most Trusted Brands Annual Survey (2008)

ITC Limited,[1] is an Indian conglomerate with a turnover of US $ 6 billion and a market capitalisation of over US $ 22 Billion. The company has its registered office in Kolkata. The company is currently headed by Yogesh Chander Deveshwar. It employs over 26,000 people at more than 60 locations across India and is listed on Forbes 2000. ITC Limited completes 100 years on 24th August, 2010. ITC has a diversified presence in Cigarettes, Hotels, Paperboards & Specialty Papers, Packaging, Agri-Business, Packaged Foods & Confectionery, Information Technology, Branded Apparel, Personal Care, Stationery, Safety Matches and other FMCG products. While ITC is an outstanding market leader in its traditional businesses of Cigarettes, Hotels, Paperboards, Packaging and Agri-Exports, it is rapidly gaining market share even in its nascent businesses of Packaged Foods & Confectionery, Branded Apparel, Personal Care and Stationery.

Nestle India Limited; a subsidiary of Nestle; was founded by Henri Nestle in Switzerland in the year 1867. The company was established in India in 1961, in an effort to upgrade the existing standards of the Indian milk industry at that period. The first production unit was launched in Punjab.

Facts about Nestle India:

Nestle India Limited has grown over the years into the most desired brand in the food and beverage sector in India. The company has succeeded in meeting the expectations of the Indian government in bringing a marked change in the milk industry through its suggestion on latest dairy farming techniques and upkeep of cows to improve the milk yield. Nestle India's popularity is visible in its financial figures published for the second quarter starting from April and ending in June 2007. The net profit for this quarter records a growth of 18.1%, amounting to Rs. 95.7crores, and the net sales figure marks a rise of 23.2%; whereas the exports delineate improvement by 15.6 %, which is calculated as Rs. 82crores.

Amul ("priceless" in Sanskrit. The brand name "Amul," from the Sanskrit "Amoolya," (meaning Precious) was suggested by a quality control expert in Anand.)[1], formed in 1946, is a dairycooperative in India. It is a brand name managed by an apex cooperative organisation, Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by some 2.8 million milk producers in Gujarat, India[2]. AMUL is based in Anand, Gujarat and has been an example of a co-operative organization's success in the long term. It is one of the best examples of co-operative achievement in the developing economy[citation needed]. The Amul Pattern has established itself as a uniquely appropriate model for rural development. Amul has spurred the White Revolution of India, which has made India the largest producer of milk and milk products in the world[citation needed]. It is also the world's biggest vegetarian cheese brand [4].

Amul is the largest food brand in India and world's Largest Pouched Milk Brand with an annual turnover of US $1050 million (200607) [5]. Currently Unions making up GCMMF have 2.8 million producer members with milk collection average of 10.16 million litres per day. Dabur (Devnagri: ) derived from Daktar Burman is India's largest Ayurvedic medicine manufacturer. Dabur's Ayurvedic Specialities Division has over 260 medicines for treating a range of ailments and body conditions-from common cold to chronic paralysis. Dabur India Limited is the fourth largest FMCG Company in India and Dabur had a turnover of approximately US$ 750 Million (Rs. 3390.9 Crore FY 09-10) & Market Capitalisation of over US$ 3.5 Billion (Rs 15500 Crore), with brands like Dabur Amla, Dabur Chyawanprash, Vatika,Hajmola and Real. The company has kept an eye on new generations of customers with a range of products that cater to a modern lifestyle, while managing not to alienate earlier generations of loyal customers. Dabur Foods, a subsidiary of Dabur India is expecting to grow at 25%. Its brands of juices, namely, Real and Active, together make it the market leader in the Fruit Juice Category

Asian Paints BSE: 500820 is India's largest paint company based in Mumbai[2]. It operates in 17 countries and has 23 paint manufacturing facilities in the world servicing consumers in over 65 countries. Besides Asian Paints, the group operates around the world through its subsidiaries Berger International Limited, Apco Coatings, SCIB Paints and Taubmans. Asian Paints operates in 22 countries across the world. It has manufacturing facilities in each of these countries and is the largest paint company in ten overseas markets. Asian Paints operates in five regions across the world viz. South Asia, Southeast Asia, South Pacific,Middle East and Caribbean region through the five corporate brands viz. Asian Paints, Berger International, SCIB Paints, Apco Coatings and Taubmans. In ten markets, it operates through its subsidiary,

Britannia Industries Limited is an Indian company based in Bangalore that is famous for itsBritannia and Tiger brands of biscuit, which are highly recognised throughout the country. Britannia is one of Indias leading biscuit firms, with an estimated 38% market share.[1] The Company's principal activity is the manufacture and sale of biscuits, bread, rusk, cakes anddairy products. The company is a growing and profitable one. Between 1998 and 2001, the company's sales grew at a compound annual rate of 16 per cent against the market, and operating profits reached 18 per cent. More recently, the company has been growing at 27 per cent a year, compared to the industry's growth rate of 20 per cent. At present, 90 per cent of Britannias annual revenue of Rs2,200 crore comes from biscuits. Procter & Gamble Co. (P&G, NYSE: PG) is a Fortune 500 American multinational corporation headquartered in Downtown Cincinnati, Ohio[3] that manufactures a wide range ofconsumer goods. It is 6th in Fortune's Most Admired Companies 2010 list.[4] P&G is credited with many business innovations including brand management and the soap opera.

Procter & Gamble India is one of the country's leading advertisers, with a comparatively small portfolio of products led by India's best-selling healthcare brand, Vicks. For various historical reasons, the group operates through three separate subsidiaries, two of which are part-publicly owned, although all report to a central management team. One company manages the Vicks and Whisper healthcare products, another markets detergents, haircare products and diapers, and the third handles Gillette and Oral B.
Marico Limited is a fast moving consumer goods company. Marico has three business segments: ConsumerProducts, which includes consumer product business of Marico Limited and Marico Bangladesh Limited alongwith its wholly owned subsidiary, MBL Industries Limited; Skin Care, which includes Kaya Skin Care Limitedand skin care business of Marico Limited in Dubai, and Global Ayurvedics (Sundari LLC.). Consumer productsincludes coconut oils, other edible oils, hair oils and other hair care products, fabric care products, soaps andbaby care products. Other products include Skin Care and Global

Ayurvedics. In October 2007, Shantih LLCbecame a wholly owned subsidiary of the Company. In October 2007, the Company acquired the consumerdivision of Enaleni Pharmaceuticals Ltd, through purchase of Enaleni Pharmaceuticals Consumer Division (Pty)Ltd. In March 2008, the Company announced the divestment of its processed foods business under the brand Silto Good Food Group