Logo File Guidelines

Here are the basics file formats you may encounter when involved in any platfom of design project. 1. Photoshop (.psd) -This is a default Photoshop file format, its a very useful file because it can be saved in split layers, which means individual layers can be edited. Typically the PSD is a very large file size and the image still on the raster format, its means the design resizing is limited by pixel size.. 2. JPEG, JPG (.jpg) -This is a popular file format for website or printed matters work that do not need to be high resolution. JPEG is a compressed format and can be optimized to a very small file size, very useful for website wor. Unlike Photoshop files, a JPEG cannot be edited in its original layers. 3. BMP (.bmp) -This is a classic file format designed for Microsoft Windows and OS/2 platforms. BMP os bitmap images use a deep color palette (16.7 million colors) that can be saved as RGB, Index color and Gray Scale modes. Typically a compressed bitmap is lower quality than JPEG and not as universally compatible. 4. GIF (.gif) -Compressive file format that is good for graphics that arent real life color images (e.g. cartoon, logos, and vector graphics) because this file format has only 256 colors. A benefit of GIF is that we can use to create animation files called GIF Animation that are high quality and low file size (good for websites). 5. TIFF (.tiff) - This is an extremely good quality and flexible format. TIFF is crossplatform friendly for both PC and Mac and can be saved in many color modes (RGB, Index Color, Gray Scale, and CMYK). TIFF is high resolution and uncompressed so is popular for printed materials, magazines, and print advertising. 6. EPS (.eps) -This is a format that can be opened in Illustrator programs and can also be opened with Photoshop programs that support Vector and Raster graphics. EPS can save by Lab, CMYK, RGB, Index Color, Duotone and Bitmap. There are often compatibility issues with EPS particularly with higher versions of Photoshop. 7. PICT (.pic) -The standard file format for 32 bit Macintosh, has 16.7 million color palette and can be compressed. Issue is that can only save in RGB mode and cross-platform problems. 8. PNG (.png) -This format is good for websites, generally similar properties of Gif format but better quality (16 million colors). It is predicted by some that GIF format will be replaced by PNG format in the future. 9. RAW (.raw) -This is a newer file format it is good for real graphics and high resolution imaging. Raw does not compress any information which makes for a very big (web unfreindly) file size. 10. SVG (.svg) (Scalable Vector Graphics) is an open standard created and developed by the World Wide Web Consortium to address the need (and attempts of several corporations) for a versatile, scriptable and all-purpose vector format for the web programming and otherwise.