BA (Hons.

) GRAPHIC DESIGN
Module Code Module Title OUGD303 FINAL MAJOR PROJECT

LEVEL

Outcomes

06
1

FINAL MAJOR PROJECT STATEMENT OF INTENT

Name: Stephanie Lawson Blog Address: www.sl-lawson1013fmp.blogspot.com Rationale Within the Final Major project module I intend on producing a well considered, thought out and conceptually driven quantity of work, which reflects a level of professionalism and my focus for design within and for the Retail Environment . My design work will display my interests within Illustration and be reflected within my print production driven design solutions. Through producing work for the retail sector I hope to gain a substantial body of work through carefully considering my chosen briefs. Alongside this I hope to obtain a balance of skills through a range of design solutions which will include designing for Packaging, Advertising, Promotional, Surface Pattern and interior product design material. Subjects / Themes Designing for the retail sector allows me to focus my design solutions on a large range of themes, a more specific array of themes can be identified through my carefully considered array of briefs. I have written, adapted and chosen my briefs in accordance to my interests within: Home Interior Design Product design for the Highstreet Educational Sector Products with a Print Focus

More specifically the subjects I intend to work on within my Final Major project include: Stationary & Giftware Food and Drink Interior Design Surface Pattern Language and Phonetics

Design Disciplines / Creative Development

Within the module OUGD303 I intend on investigating and exploring conceptual development, focusing my briefs to be concept led rather than product led, by exploring a range of avenues and driving my focus and interest toward the outcome of well thought out, considered and evaluated research. With a strong concept led body of work within my portfolio, it will help me in the communication stages of talking to professionals and designers about my work and gaining interest. This is another important area of the practice I want to

concentrate on, retaining existing contacts, and gaining new ones through a range of studio visits, placements and events. The exploration and us of printing processes I believe is an important element to my work, and my style, so I intend on pushing my knowledge and use of in college processes, along with contacting professional printers, to gain professionally printed products, and contacts.

Audiences and contexts within my chosen briefs: Children ages 5 10 and their parents (10 things you should know about brief, focusing on educating children at home) Home makers / home owners ( in relation to Laura Ashley brief, Targetting Upper class women aged 20 50, and Be-Ro rebrand and packaging brief) Young working proffesionals aged 25 35 (Douwe Egberts Coffee engaging a younger audience to use their products, Doing my nut in special edition, Camping engaging a younger audience to be interested in camping within the UK) Shoppers, more specifically Woman of an upper class ages 20 50 (Paperchase Collection and UK.

Practical Skills / Workshops what, why and when? Illustration Style Through producing an array of illustrations for a selection of briefs, it will give my portfolio a varied approach to image design. Several of my briefs need image work which I intend on producing, with different considerations regarding style. This will be developed through the use of a sketchbook. Laser cutting Attending an induction and utilising the skills within my briefs, in a range of methods and range of materials. To be used with several of my briefs, to be pushed further into wax sealing and book covers. Binding Learning new, more sustainable binding methods for realistic use, rather than show. Learning through doing, practising on drafts and a range of materials, to then use for a final product. To give my publication a professional quality bind. Printed surface textile design I have come to realise that my illustration style could be pushed further into interior design and surface pattern textile design. It is a direction I would really favour my work going in, as I have an interest for working within retail. Alongside this will come printing processes, the application of surface pattern to product.

Brief 1: Ten things you should know about

Producing an educational range of products aimed at children in deprived area's, in teaching them life skills at home.

Deadline

April

Brief 2: Douwe Egberts Coffee

To produce the packaging and campaign material for Douwe Egberts Coffee range, to engage a younger audience. By proposing a Douwe Egberts Coffee shop with a purchasable product range in shop, with the message 'Enjoy it here, enjoy it at home'.

Deadline

March YCN Deadline

Brief 3: Doing my nut in Special Edition

A brief driven from the original brief produced within module OUGD301. Looking at educating and entertaining with the content of regional dialect, in producing a

Deadline

May

book which is typographically led. This will be a 'Special Edition' in regard to quality and amount of content produced.

Brief 4: Be-Ro
To produce an updated and modern identity, branding and packaging range for Be-Ro reinventing the classic bakery range to engage with a younger audience. The concept, to produce a range of products, packaging which will support the 'Be-Ro Experience' concept - a store dedicated to selling the products, showing tutorials and selling baked goods.

Deadline

April

Brief 5: Laura Ashley Spring / Summer Collection 2013

A collaboration with Sophie Wilson, to produce a Spring / Summer 2013 printed textiles and product range aimed designed for the Living room. To be branded and promoted alongside the brands existing design. Focusing on the theme of producing horticultural designs and a range, looking at illustrating objects and applying surface pattern design situated within such an environment.

Deadline

April

Brief 6: Food for thought

Investigating and exploring the science of food through the production of a research driven publication range. Printing processes, finished and illustrations will drive the design development and final resolution in representing visually the science of food. The retail, advertisement and website designs will be produced alongside the publication.

Deadline

May

Brief 7: Paperchase Regional phrase and dialect Collection

Based on the content identified within doing my nut in, to produce a stationary and giftware range with a typographic focus. To produce the retail graphics, advertisement and promotional material.

Deadline

May

Additional Briefs:
Tigerprint competition briefs

Deadline

Monthly

Contextual references / Designers / Studios / Companies (specific)

Studios and Designers which will influence my practise: Tigerprint Bradford Produces a range of giftware and stationary for M&S, with a focus on illustration and hand rendered typography they evoke quality within their works and craft. The Beautiful Meme York A fairly new studio, which design practice is highly concept led. Sumo Newcastle Produces work for the arts and culture sector, with a very creative and ambitious approach to work. Made by Analogue Morley Their portfolio explores a range of stock and exploration of material, and use an array of printing methpds. They describe themselves as having an open mind toward design style. We are unit - Leeds Its work is so varied in design style, and has an array of categories; print, illustration, 3D and typography. Its design ideas are so unique and pushes the boundaries within design. Studio Mikmik - Leeds Graphic design and illustration company, their portfolio is highly driven by print and print processes and utilise every way to reduce the amount of paper and energy used Jessica Hische Letterer and illustrator based in San Francisco. I enjoy producing hand rendered typography which will drive the content for a few of my briefs. She in a main influence to my approach and style choices toward type.

Anna Walker - Melbourne Freelance Illustrator with a focus on illustrating for childrens books. Primarily her work will influence my content for my brief Ten things you should know about.

RESEARCH ACTIVITY: Visit Homeware / Retail Stores Details: Laura Ashley Cath Kidston BHS Next Home Monsoon Home

Deadline

March

To get a better understanding of the trends, product ranges, colours and patterns. RESEARCH ACTIVITY: Placements Details Easter placements at Founded in Newcastle, and The Beautiful Meme in York. To gain some industry experience and tools. RESEARCH ACTIVITY: Baking Details Deadline March Deadline Easter

To gain a better understanding of baking, the packaging and its usability. To buy a range of baking products and brands, to understand the make up of baking packaging design. RESEARCH ACTIVITY : Studios Visiting and Identifying Details Deadline Easter

To research and visit retail orientated design studios which fit to my practise.

BIBLIOGRAPHY
BOOKS / TEXTS - (Harvard Refernced) Morgan, T, Visual Merchandising: Window and in-store displays for retail, (2008) Special Packaging (2004) Handmade graphics, tools and techniques beyond the mouse, Wray, A Russel, A, The fundamentals of printed textile design, (2011)

MAGAZINES / JOURNALS / ARTICLES (include publication date and details) Laura Ashley magazine / Online magazine Home interiors magazine Creative review LookBook ON LINE REFERENCES / WEBSITES / ARTICLES (include specific urls) http://helenjamesdesign.blogspot.co.uk/ http://annawalker.com.au http://lindsayletters.com/ http://www.ny-londesign.com/

OTHER REFERENCE MATERIAL (Films, events, exhibitions, conferences) Leeds Print Festival Leeds Book Fair Reetsweet

ACTION PLAN use this section to identify specific tasks that you need to complete in
order to resolve the brief. Brief What do you need to do? Primary research, interview teachers, decide subject matter and 1 Ten approach. Things Deadline February

Submit by YCN Deadline 2 Douwe Egberts Collect content 3 Doing my nut in Market and product research 4 Be-Ro

March

March

February

Research horticulture and seasonal flowers. 5 Laura Ashley Collect content and decide suitable illustrations for publication. 6 Food for thought Decide extra material beyond publication. Collect and decide content 7 Paperchase Collection Tigerprint Identify briefs to do, submit by deadlines 8

February

March

February

Monthly