Sec2 Seat 17 Pineapple Leaf Transmute Co.,Ltd.

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Pineapple Leaf Transmute Co.,Ltd.
Company owner
1. Miss.Chonhawan 2. Miss.Chanya 3. Mr.Panya 4. Miss.Pattamaporn 5. Miss.Suchada 6. Mr.Ukrit 7. Miss Jureerat 8. Mr.Nattapong Mayko Inkong Aruntong Wisetsat Unna Jangjaroon Oupsang Siriweehpongkul Board Managing Director Board Managing Director Board Managing Director Board Managing Director Board Managing Director Board Managing Director Board Managing Director Board Managing Director
Company
176 Phetkasem Road. Khaonoi, Pranburi, Prachuap khirikhan, 77120
Preface
About our project was prepared for Investor who interest to invest in Pineapple leaf transmute. In our project, we analyze the project feasibility and evaluations that how project become successful, get more profit and benefit to investor. It includes with background, industry profile analysis, marketing feasibility analysis, technical feasibility analysis, financial analysis, risk management analysis, and summary of the projects feasibility to see all of image of Pineapple leaf transmute. So, we hope this project will make investor contrite to invest with our company and get profit with us together
Sincere,
1. Miss.Chonhawan
Mayko Inkong Aruntong Wisetsat Unna Jangjaroon Oupsang Siriweehpongkul
2. Miss.Chanya 3. Mr.Panya 4. Miss.Pattamaporn 5. Miss.Suchada 6. Mr.Ukrit

7. Miss Jureerat 8. Mr.Nattapong
Executive Summary
Nowadays, textile industries are growth continuously, so Thailand's textile industry is important to the overall economy. Textile industry is top of business that makes income and include creating high employee cause the distribution of income to the population. As well as labors.
Skilled and unskilled labor. It also has a link to a related party. Since raw silk to cotton, woven fabric and garment. Pineapple transmute Co.Ltd, is located on 176 Phetkasem Road, Khaonoi, Pranburi, Prachuap Khirikhan 77120. We emphasize on the location pineapple which is easy to logistic pineapple is leaves because this
provincecultivationPineappleon top of Thailand. The species that we choose to make fabric Batavia.
Pineapple fiber is a product to be produced is pineapple fiber coming from pineapple leaves. The target markets are producers of handmade paper operating in nearby municipalities Nanglae District and in Chiang Rai provinces. This will also be exported. The enterprise will create livelihood for unemployed. The pure pineapple fiber is a pure organic vegetable fabric. It is traditionally used for the female and male, it is now widely used for other contemporary fashion and home accessories.This project can make it to be useful so that made us to find out for the new ways for customer. Pineapple transmute Co.Ltd, is complete for Synthetic fibers industry. Silky Synthetic fabric, casual wear, Easy Weaving, does not shrink and wear for every occasion. Moreover, our factory also produces raw materials. These materials can simple help reduce global warming and does not cause loss of pineapple.
Table of content
Preface........ ..................................................................................................................IV Executive Summary...V Table of contentVI Content of figure Content of table Chapter 1 Introduction...1 1.1 Background and significant of the project...2 1.2 Species of Pineapple in Thailand 1.3 Pineapple fiber production process. 1.4 Textile industry 1.5 Activities and Time Frame Chapter 2 Industry Profile 2.1 Nature of Industry 2.2 Thailand situation of Pineapple industry 2.3 Production status 2.4 Thailand situation of textile industry 2.5 Product or services Chapter 3 Market analysis 3.1 Market analysis 3.2 General information of Prachuab Khiri Khan Province 3.3 General Environment Analysis
3.3.1
Political
3.3.2 Economy 3.3.3 Social and Environment 3.3.4 Technology 3.4Competition Analysis (3C Analysis) 3.4.1 Competitor Analysis 3.4.1.1 SWOT analysis 3.4.2 Customer Analysis 3.4.2.1 Our client - S.B. Furniture Industry - Index living mall - Satin Textile - Dimoda - Vincent Chye - Chuleekorn - Be-Famed - Centure furniture - Sinsutha Co., Ltd - 3.4.3 Competitive Analysis
3.4.3.1 Hemp 3.4.3.2 Silk 3.5 STP Analysis 3.5.1 Segmentation 3.5.2 Target Group 3.5.3 Position 3.6 Marketing Mix Strategies (4P) 3.6.1 Product or Service strategies 3.6.2 Price Strategies 3.6.3 Place and Distribute Strategies 3.6.4 Promotion 3.7 Sale Forecast / Profit Estimation 3.7.1 Year 1 3.7.2 Year 2 3.7.3 Year 3 3.7.4 Year 4 3.7.5 Year 5 3.8 Marketing Expense 3.9 Marketing Expenses (thousand Baht) 3.10 Conclusion
Chapter 4: Investment Cost 4.1 Pre- operate 4.2 Location 4.3 Equipment 4.4 Model Building Chapter 5: Production and Operations Analysis 5.1 Product Characteristics (in Detail) 5.2 Production/Services Process 5.3 Operating Cost 5.4 Direct Labor Cost 5.5 Utilities 5.6 Maintenance 5.7 Planned Maintenance 5.8 Unplanned maintenance 5.9 Logistics Management 5.10 Facility Management 5.11 Operating cost Chapter 6: Administration analysis 6.1 Management Analysis
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6.2 Organization management 6.3 Organization Chart 6.4 Position and tasks 6.5 Administration Cost 6.6 Facility cost Chapter 7: Financing the project Chapter 8: Rick of management 8.1 Rick of management 8.2 External risk 8.2.1 Political 8.2.2 Economic 8.2.3 Socio-cultural 8.2.4 Technology 8.3 Internal risk 8.3.1 Strategic risk 8.3.2 Marketing risk 8.3.3 Operation risk 8.3.4 Financial risk
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Content of figure
Figure 1.1 Species of Pineapple Figure 1.2 Species of Pineapple Figure 1.3 Species of Pineapple Figure 1.4 Species of Pineapple Figure 2.1Textile Development Institute. Figure 2.2 roller cards to separate fiber Figure 2.3 (L) fermented pineapple leaf before separate Figure 2.4 (R) separated fermented pineapple leaf Figure 2.5Wash Synthetic pineapple fibers Figure 2.6(L) Wash Synthetic pineapple fibers Figure 2.7(R) Wash Synthetic pineapple fibers Figure 3.1 show the provincial seal of Prachuab khiri khan Figure 3.2 show the place of Prachuab Khiri Khan Province Figure 3.3: Positioning Marketing Figure 3.4Marketing Mix strategies Figure 4.1 Location factory Figure 4.2 Location factory Figure 4.3 Table
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Figure 4.4 Chair Figure 4.5 File Cabinet Figure 4.6 File Cabinet Figure 4.7Bed Figure 4.8 Printer +Copier + Scanner (3 in 1 ) Figure 4.9 Telephone Figure 4.10 Fax Figure 4.11 Air Conditioner Figure 4.12 Computer Figure 4.13 Sofa Figure 4.14 Television Figure 4.15Roller Card Figure 4.16Loom machine JW-918 Figure 4.17Winding machine Figure 4.18Blowing machine Figure 4.19 Package dyeing machine Figure 4.20 Drawing machine Figure 4.21 Ring spinner machine Figure 4.22Factory Figure 4.23 Factory
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Figure 4.24 Ferment room Figure 4.25 Office Figure 4.26Warehouse Figure 4.27Toilet Figure 4.28Guardroom Figure 5.1 Production/Services Process Figure 5.2Blowing machine Figure 5.3 Carding Machine Figure 5.4Drawing machine Figure 5.5 Spinning machine Figure 5.6 Spinning machine Figure 6.1 Organization Chart Figure 6.2 Telephone fees Figure 6.3 the 3BB internet packages
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Content of table
Table 1.1 Time frames, since November 2012 - February 2013
Table 3.1 Sale Forecast for Year 1 Table 3.2 Sale Forecast for Year 2 Table 3.3 Sale Forecast for Year 3 Table 3.4 Sale Forecast for Year 4 Table 3.5 Sale Forecast for Year 5
Table 3.6 Marketing Expenses

Table 5.1 Operating cost year 1 Table 5.2 Operating cost year 2 Table 5.3 Operating cost year 3 Table 5.4 Operating cost year 4 Table 5.5 Operating cost year 5 Table 6.1 Office equipment Table 6.2 electricity services Table 6.3 electricity services Table 6.4 Water Tariffs Table 8.1 Risk of sale decrease 5%, 10% and 15% for 5 Years Table 8.2 Risk of sale decrease 5%, 10% and 15% for 5 Years Table 8.3 Summary risk of sale decrease 5%, for 5 year Table 8.4 Summary risk of sale decrease 5%, for 5 year Table 8.5 Summary risk of sale decrease 10% for 5 year
15 Table 8.6 Summary risk of sale decrease 10% for 5 year
Chapter 1 Introduction
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Chapter 1 Introduction
Background and significant of the project

Pineapple is a fruit well known in Thailand its well grown all around the country. Most plants, especially the west, followed by the south-east and north-east region is the smallest region pineapple is a very important crop in the country as they can use in the processing industry for export to overseas, such as pineapple, frozen pineapple, Juice and fruit processing. For round-years income is which the multi-billion baht. Industry is laborintensive lead to employment in the local industry is reducing unemployment to some extent and causes the other industries such as manufacturing, industrial packaging bags, cans, etc. The key is to increase the income of farmers and enhance the quality of life for the better. Pineapple processing plant to be located in local and larger areas increases with a pineapple than the market price to decline and if any of the pineapple processing exports to overseas decline processing of agricultural produce is purchased with less, Also if farmers have lack of productivity, quality and size as a result of small or too ripe. The factory will be returned to the farmers and the farmers would not have sold price. Sometimes the juice is dropped the departments and agencies, both public and private sectors to promote the privatization of pineapple variety of ways, such as canned fruits, fruit juices, fruits and baked fruit jam is also encouraging farmers to transform the nature of the food and how it can be assembled. Professional, such as pineapple, pineapple stirs toffee and pineapple compote, and it's used to make synthetic fabrics as well. In this report we will refer to synthetic fabrics, chopped dash of water. Because of pineapple leaf are lots of fibers, the woven hemp fabric. In the Philippines called "secondary wood" expensive popular cut is the universal set of the Philippines, and Taiwan and pulp of pineapple fiber. The paper has some very unique features is the soft, smooth skin can change shape easily without damage. Many countries, the paper used for printing bank.
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The concept of the textile institute to the natural materials available in the country to further develop the use of the natural fibers, such as the development of agricultural waste as raw material in the production of textiles. The research and development of the fiber, banana fiber, the fiber tripod which walleye success in creating innovative products and reduce agricultural waste into a highly focus on the development of hemp fibers into textile products in the industry. It has a pineapple and pineapple waste after harvest and process the fiber into products and home textiles. The existing equipment in the industry, the pineapple is cellulose or the fiber. Commonly used in the manufacture of paper, but the pineapple is still a large amount of waste after produced, it is estimated that. In each round, the manufacturer will have a fresh pineapple that was left more than 4,000 kg per hectare. The preliminary study founded that, fresh pineapple leaf fibers, this average was 2.85% by weight of a fresh pineapple if you can separate these fibers are fibers that come out at about 100 kg per. If focus on the traditional pineapple manufacturer industries. Research to development of the production of hemp fiber, the textile industry. For the present time, the private sectors have to focuses on the industrial fiber production.
Species of Pineapple in Thailand
There are seven species of pineapple in Thailand such as; Batavia pineapple (Smooth
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Cayenne), Indarachit pineapple (Singapore Spanish) , Kaw pineapple (Selangor Green) , Phuket pineapple (Malacca Queen) , Nanglae , Trat See Thong pineapple ,and Phu Lae pineapple.
1. Batavia pineapple (Smooth Cayenne): is the biggest of pineapple. Sweet juicy taste and it is only species that make canned pineapple. Grown in Chon Buri, Rayong , Lampang , Phetchaburi , Prachuap Khiri Khan
2. Indarachit pineapple (Singapore Spanish): It is the oldest of species of pineapple in Thailand. A little sweet taste, high fiber and small.Grown in Chachoengsao. 3. Kaw pineapple (Selangor Green): Grown in the Bang Kra, Taste is similar Indarachit pineapple, so there is who assumed thatthespecies fromIndaraChittenden.
4. Phuket pineapple (Malacca Queen): It has yellow meat, sweet and crips, and have fragrant. Growing popularity in Phuket and Chuphon.
Figure 1.1 Species of Pineapple
5. Nanglae: This species come from Sri Lanka. All characteristics such as leaves, flower, and seed similar Batavia species. Has growing in Chiang Rai, sweet is popular
market,so
it
popular
in
Chiang
Rai.
6. Trat See Thong pineapple: Trat See Thong pineapple is not like other species at sweet and crispy all fruit, have yellow color and delicious.
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7.Phu Lae pineapple: It is small and fragrant, pineapple core crispy, medium sweet tease. It can be throughout the year. It can be adjusted to suit the landscape planting climate, withoutthe use ofpesticidesandFertilizerScience.
Pineapple fiber production process.

Pineapple fiber can be separated by mechanical and the fermentation like other natural fibers such as banana fiber.
To prepare a pineapple To create the fibers the process starts by putting clean pineapple leaves to the machine to make them split apart as much as possible this will help reduce time and make the pineapple leaves decompose faster.
Fermented pineapple leaves.
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Bring pineapple to fermentation by soaking it in water and fermented for 25-30 days after the sun sets then wash thoroughly and dry after that cut the fibers to a length of about 51 mm. The separation of fibers with a roller card. The fibers will be separated from each other by the roller card this will also helps create the softness to the fibers. Each round is based on the result for the best quality of soft and consistency of the fibers which is usually around 3-4 rounds. The fibers will have a weight equal to 2.85% of the dry weight of a fresh pineapple.
Textile industry
Spun yarn industry: Industry is adoption raw materials such as cotton or synthetic fibers, natural fibers for twists spun into yarn. If fiber is used as a short fiber called staple fiber , but long fiber called filament yarn The process of spun yarn also huge investment. In the past, the process is called Ring spinning is spun yarn by a variety of thread number so the size even higher resolution that indicative of the quality and prices of yarn as well as an index to indicate the capabilities of the technology. Knitting fabrics industry: industry size is different from factory to factory overgrowth with a single machine. Textile industry: nowadays technology is developing have more effect to textile industry. The shuttle loom cancelled because they are many disadvantage make some noise pollution such The new process to replace that still textile weaving, which uses the same principle. The high production speed and reduce the disadvantages Printing and dyeing industry: this industry is automatics process. From the pretreatment-dyeing or printing- finishing for example scratch coat or polished to give the desired properties such as anti-bacterial, Moisture absorption, etc. This industry can make values for many products. That industry is related to the chemical process greatly, then problems in managing the use of water at the heart of the process
Activities and Time Frame
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Activities
Preparation step: To meeting about the topic, we have to brainstorming for choosing the best project that offered from each member in the group. For the final decision we have to choose the pineapple leaf transform business. After that we have to search the information about the production of pineapple leaf transform. According to the searching the information we founded that the pineapple leaf transform could be many production such as Pineapple fiber paper, papier, ceiling panels, plywood, and pineapple fiber cloth. So we choose to do the business about transform the pineapple leaf to the raw materials for supply the middleman. After we founded the information about the business we have to analyze the information and send the details to confirm the teacher. To study and evaluation the various feasibility of the project, searching about the information of any equipments of the project such as machines. To study and evaluation the feasibility of the market of the products and study and evaluation about competitors and any situations that may cause the problem or the situations that could be advantage or disadvantage for the project. After that bring the information to arrangement and do the report. Conclusion of our project checks the neat and tidy, Preparation and send the final report. November Activities/weeks December January February
w w w w w w w w w w w w w w w w 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
1. Preparation
2. Operation
3. Conclusion
Table 1.1 Time frames, since November 2012 - February 2013
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Chapter 2Industry Profile
Chapter 2 Industry Profile
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Nature of industry
Pineapple fiber is a product to be produced is pineapple fiber coming from pineapple leaves. The target markets are producers of handmade paper operating in nearby municipalities Nanglae District and in Chiang Rai provinces. This will also be exported. The enterprise will create livelihood for unemployed. The pure pineapple fiber is a pure organic vegetable fabric. It is traditionally used for the female and male, it is now widely used for other contemporary fashion and home accessories. Pineapple fiber from pineapple waste has high lignin and cellulose content. Until recently, these wastes can be used as organic waste, but recent experiments show that, when combined with a polyester or silk, they can successfully produce imitation silk textiles. Pineapple fiber is very light, soft, easy maintenance and cleaning. The pineapple is a pineapple leaf fiber fabric of the natural materials that are locally developed to make use of it. Most useful as a natural development ofagricultural wastes as raw materials. Manufacture of textiles which results in the creation of new products and the reduction of waste. Agricultural downsignificantly. Focus on the development of pineapple fiber to produce textile industry, which has brought a fresh pineapple waste after harvest to come into theprocess. Separation of fiber and textile product development for housing.The existing equipment in the industry. The pineapple is celluloseor the fiber.Commonly used in the manufacture of paper.But 100 kg per hectare.In foreign countries such as the Philippines, pineapple leaf fibers to produce fabrics de France (Barong Tagalog), which is the goods and make a name for Philippines the pineapple is still a large amount of waste produced.It is estimated that.In each round, the manufacturer will have a fresh pineapple that was left more than 4,000 kg per ha and the fresh pineapple leaf fibers, this average is 2.85% of the weight. Fresh pineapple, so if these fibers can be separated from the fiber, it will be at least about. Pineapple fiber weaving traditional craft of Thailand.It cans reconversion multiform patterns such as Laikad, Gauze, Chintz Thailand and Look Keaw. Pineapple fiber dyeing can be done without difficulty. The first step must to cleaned and bleached fibers, so that the fibers can be better stain. The color can be used for both chemical color and natural color. Chemical color such as direct dye, reactive color and natural color such as Fang, Pad auk, Cotton blossom,
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Anchor Thai and Pipek anchor etc. Pineapple fiber products such as carpet, fabric, tote bags, and beautiful clothing. It can also be made of pineapple fiber paper as well. Pineapple industry is significance of agriculture to the economy in even though Macro-level and farms class. If has been developed by increase the domestic efficiency than it would to impact on the large number of farmers. Which is considered in the economy view and divided on their significant. Pineapple industry is important for enhancing stability to pineapple cultivation. Fresh pineapple is a good source of supply for raw materials. The productivity results have forwarded to manufacturers industries about 80 percent and the remainder used for the processing and consumption of local food processing. Pineapple industrial is agro-industry has served during the relevant crop farmers, Pineapple processing factory, transportation, etc. However, the surveys report condition to working population of Labor Force Survey have no details available of employment in industrial despite the size of employment in industrial hemp may be obtained from the cultivation pineapple and processing of pineapple.
Thailand situation of Pineapple industry

Pineapple industry is significance of agriculture to the economy in even though Macro-level and farms class. If has been developed by increase the domestic efficiency than it would to impact on the large number of farmers. Which is considered in the economy view and divided on their significant. Pineapple industry is important for enhancing stability to pineapple cultivation. Fresh pineapple is a good source of supply for raw materials. The productivity results have forwarded to manufacturers industries about 80 percent and the remainder used for the processing and consumption of local food processing. Pineapple industrial is agro-industry has served during the relevant crop farmers, Pineapple processing factory, transportation, etc.
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However, the surveys report condition to working population of Labor Force Survey have no details available of employment in industrial despite the size of employment in industrial hemp may be obtained from the cultivation pineapple and processing of pineapple.
Production status
Processed pineapple Thailand's current numbers of factories are 46 pineapple processing factories operated in succession 30 factories by divided into 9 large factories, medium 5, small 16, and 16 with non-specific investments.
Thailand situation of textile industry.

From a big flooding in Thailand since late July, the year 2554 has been much impact on the areas, which covers many the areas of agriculture and industry. Damage to life and public property continually.Especially damage to the Economics as a whole that water treated was heavily damaged after flooding to economy sources. In the general that considered to be heavily damaged after flooding to Economics particular Central Region, Bangkok even various industrial and manufacturing base. Makes it impossible to produce or deliver products quickly as demand of consumers. From purchased to stockpile of consumers combined with a difficult transport cause to the price are rises rapidly. Although the current situation the flooding are reduced in many areas but some industries are not able to starts or does not open a full production because of lack of materials or ingredients and requires to equipment repair or import of new machinery. Sector of textile and clothing industry, there are high number of textile factories in Central Region and metropolitan area that affected area about 171 factories mainly produce clothes factories with 67, followed by factories housing spinning and textiles that affected factories are all small, medium and large factories. Mostly is instant clothing factory by quantity of product production resulting in overview has decreased and inability to deliver products in time both domestically and international. Thailand's textile industry is important to the overall economy. It is one of the businesses that make money. Business included with high employment cause the distribution income to the population as well as labors skilled and unskilled labor. It also has an
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associated to a related other business, since raw materials silk through cotton, weaving fabric and instant garment. The export value accounted in Thailand's textile for 3.4 percent of GDP. Domestic product (GDP) and exports of textiles and clothes about 150,000 million per year and Employment of more than one million people, representing 20 percent of employment in the manufacturing sector of Thailand. The factory has about 4,500 factories by more than 50 percent of the factories producing clothing and garment, mostly are instant garment industries have 5,900 employed.
Figure 2.1 (From: Textile Development Institute.)
Summary of economic prospects in 2554 and 2555 of the Office of Industrial Economics Summarizes the production situation of the textile industry in the year 2554 as the year that much brighter for the textile and garment industry by the index of industrial production. Manufacture of textile yarns and fabrics production to produce apparel company. Index decreased compared to the previous year due to the economic downturn of the main
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export markets is the United States and the European Union. Combined with competition from competitors with greater severity, especially competitors with lower production costs. During last occurrence of flooding in Thailand Textile industry has been affected quite a lot. Even though it has a few number of factories. However, due to the production of fibers with a large share from international capital into industrial estate zone. Making factories ceased production temporary and expected these facilities will be affected 40 percent of total production capacity in the fiber industry and downstream industries such as weaving, knitting, dyeing, printing down substantially. Thailand's textile exports are important in terms of generating revenue in foreign currencies and employment that links on other concerned industries in depth. Part of the small enterprises to survive by trying to adaptation is how to increase the efficiency of the worker. To increase productivity, reduce costs as much to produce new forms for new markets in which the institution may help. Such as Business matching to the road show in conjunction with international governments in the promotion of events in the country. The border is marked by the labor who have been trained to proficient, then moved to work in the seven provinces and employs 300 workers the this time proficient also began to get sewing. Which is factory in both large and small included other in the factory that have minimum wage are 300 cases Aung San Suu Kyi in Burma announced it would return to the country within three years earlier because the road infrastructure, electricity supply, telephone and in various logistics system. Also take time to be developed speed in the 8-9 year target of 4 years export one billion dollars. For direction to export textile and garment in Thailand in the next 3-5 Years, the institute has prepared a strategic industry, textile and garment in Thailand presented to the Board of Directors of the Institute and presented to the Ministry by the significantly in the next 4 years (year 2559) will driven by exports to the U.S. $ 10,000 a strategic priority in three groups First is textile. Textile techniques featuring a group of products with a large market volume and growth that will support and enhance a wide range of products more designed. The second group is the handicraft. Textile local handicrafts by the wisdom goods in the different regions such as silk, hand-woven mantles and other home textile such as carpet, fabric and goods, Thailand has been popular in Europe, Japan and the U.S., which will
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support a wide variety of products can be used in real-life focus sales by the tourist destination. Third group are clothes Group, which is a concern because since the beginning of the last year's export in high volume. However, to discrimination from negative growth, but also to have products in this group are a sports clothing. Clothing used in medicine, clothing, children's underwear, which will enhance and expand the apparel group has a low value produces a time-order customers, who may be competitors vie for the market to be more likely to increase the variety of products. Description paint is the most competitive groups. The group who could not stay on competition than have to change does otherwise. In addition, the textile and clothes in the ASEAN Economic Community (AEC) should not be worried because Thailand is the leading industry, with textile integration and the production of upstream to a group of CLMV there is laboratory testing to ensure product quality and standard of skilled workers and talented neighbors, it is very popular to buy clothes from Thailand, China, and the influence From film and television actress in Thailand Making goods. Thailand sells better this time, many clothing brand is popular in Thailand and neighboring countries and to expand the market. Product or services New phenomenonfor present we invite to try the product in Thailand. The pine apple leaf fabric is the new best innovation for the fashion industry. There are so modern and comfortable. In Chiang rai doing pineapple farm more than pineapple leaf is lost to be useless. This project can make it to be useful so that made us to find out for the new ways for customer. Pineapple transmute Co.Ltd, is complete for Synthetic fibers industry. Silky Synthetic fabric, casual wear, Easy Weaving, does not shrink and wear for every occasion. Moreover, our factory also produces raw materials. These materials can simple help reduce global warming and does not cause loss of pineapple.
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Figure 2.2 roller cards to separate fiber
This is roller card to separate fiber

Before ferment pineapple leaf
L: fermented pineapple leaf before separate
R: separated fermented pineapple leaf
Figure 2.3 (L)fermented pineapple leaf before separate Figure 2.4 (R) separated fermented pineapple leaf
Figure 2.5Wash Synthetic pineapple fibers
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Wash Synthetic pineapple fibers: wash them to be clean this is everythingtheled

toprocessingbeforeavariousthe products.
Figure 2.6(L) Wash Synthetic pineapple fibers Figure 2.7(R) Wash Synthetic pineapple fibers
Product Name: Synthetic pineapple fibers Detail:Woven fabrics form Synthetic pineapple fibers are suited to sewing textiles and clothing, such as shawls, bedspreads.
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Chapter 3 Market analysis
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Chapter 3
Market analysis
Nowadays synthetic fibers are high competition and also play the importance role in the fibers industry that makes the cellulose fibers are declining. For Thailand the country that plant much pineapple up to 659,625 Rai (Office of agricultural economics, 2554) and also tend to grow up. According to the native Philippines knowledge that have to produce the national fabric named BALONG that bring the reputation to Philippines since the 16 century, moreover Prof. Ajcharaporn SailaSoot, Prof. Wanida Phasukdi and their team (2525) was successful in the blending the pineapple fiber and polyester in the ratio of 35:65 and spin it into the yarn of the cotton spining system. Year 2545-2547 the agricultural research and development institute, Kasetsart University was initiating the research in the subject of utilization of pineapple leaf fibers for the textile industry and also funded by the Thailand Research Fund Organization. Pineapples that plant for commerce can divide into 5 types such as Cayenne, Queen, Pernambuco, Spanish, and Mordelona. For the species that popular to plant in Thailand are 3 group as Cayenne group especially Smooth Cayene or Pattavia, Queen group as Phuket and Spanish group as Indara-Chit and White, These group are popular in the textile industry.
General information of Prachuab Kiri Khan Province

According to the dominance of Thailand Prachuap khiri khan is the province that remain in the central region of Thailand, According to the geographical division, Prachuab Khiri Khan is remain to the west region of Thailand, and according to the meteorological division, Prachuab Khiri Khan is remain to the upper south region of Thailand.
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Figure 3.1 show the provincial seal of Prachuab khiri khan
Muang Thong Nue Kao, Ma Prao, Sapparod, Suay Sod Haad Khao Tham, Ngam Laam Nam Jai ( ) The meaning is the city of pure gold, coconuts, pineapples, beautiful beaches, mountains, caves, and beautiful of kindness.
Figure 3.2 show the place of Prachuab Khiri Khan Province
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An area of approximately 6,367.620 square kilometers or about 3,979,762.5 acres, for the bordering closely to neighboring provinces as; - The north is next to Petchaburi province. - The south is next to Chumphon province. - The east is next to the gulf of Thailand. - The west is next to Myanmar. The length from north to south is about 212 km, and the long coastline is about 224.8 kilometers. For the narrowest part of the country is in the area of Klongwan sub district, Muang Prachuab khiri khan district Prachuab khiri khan province, from the Gulf of Thailand to the Burmese border, approximately 12 kilometers. According to the Asian Highway No.4 the distance from Bangkok (Petchkasem Road) is about 199 Km. Using time for travel from Bangkok Prachuab Khiri Khan approximately 4 hours.
General Environment Analysis
Figure 3.3: Environment factors of organization
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-Political
Operating business in Thailand need to following Thai Policies which is Department of Business Development Ministry of Commerce that Company Limited Registration According to the Civil and Commercial Code, Limited partnership is a kind of company that have two type of partnerships as the following; 1. Limited liability partnership. 2. Unlimited liability partnership. For our organization is a limited liability partnership which is responsible for liability that occur within their self own budget and have no right to be a manager, but have the right to questioning the operation of the department viz one or several partners which responsibility is limited to the amount of money they have to invest in a partnership. Our organization has to apply for certification from ISO accreditation of institutions. The ISO 9000 family addresses various aspects of quality management and contains some of ISOs best known standards. The standards provide guidance and tools for companies and organizations who want to ensure that their products and services consistently meet customers requirements, and that quality is consistently improved. ISO 9000 and its family including; ISO 9000:2005 - covers the basic concepts and language ISO 9001:2008 - sets out the requirements of a quality management system ISO 9004:2009 - focuses on how to make a quality management system more efficient and effective. ISO 19011:2011 - sets out guidance on internal and external audits of quality management systems. And also ISO 14000; The ISO 14000 family addresses various aspects of environmental management. It provides practical tools for companies and organizations looking to identify and control their environmental impact and constantly improve their environmental performance. ISO 14001:2004 and ISO 14004:2004 focus on environmental management systems. The other
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standards in the family focus on specific environmental aspects such as life cycle analysis, communication and auditing. ISO 14000 - Environmental management
-Economy
Pineapple is an industrial drop which is primacy of privatization and export of Thailand and more than half of pineapple production came from Prachuab Khiri Khan Province, the province of western of Thailand. According to Office of argricultural economics, 2554 Thailand can produce pineapple approximately 2,593,207 ton and only Prachuab Khiri Khan can produce 969,966 ton. The meaning is the waste from the pineapple agricultural especially its leafs will be vastly and low cost. Our organization have to gather those vastly pineapples leaf to blended with cotton or other fibers to produce generalpurpose fabric.
-Social and Environment

Textile industry in the first half of the year 2555 has lost capacity of the flood impact. The smallest enterprises adapt to increase efficiency worker and product, reduce costs and make new market the border worker that marked; they have been trained and move to workthe next 3-5 years textile industry in Thailand has strategies to present to ministry. Europe is significantly in next 4 years for preparation we will advance skills for labors more and increase efficiency produce or new target market, so that labors have knowledge to activate care environment. Nowadays most industry most Industry focuses on population conditions that affect the environment and the local community.
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-Technology
Pineapple fiber production process. Pineapple fiber can be separated by mechanical and the fermentationlike other natural fibers such as banana fiber. To prepare a pineapple To create the fibers the process starts by putting clean pineapple leaves to the machine to makethemsplit apart as much as possible this will help reduce time and make the pineapple leaves decompose faster. Fermented pineapple leaves. Bring pineapple to fermentation by soaking it in water and fermented for 25-30 days after the sun sets then wash thoroughly and dry after that cut the fibers to a length of about 51 mm. The separation of fibers with a roller card. The fibers will be separated from each other by the roller card this will also helps create the softness to the fibers. Each round is based on the result for the best quality of soft and consistency of the fibers which is usually around 3-4 rounds. The fibers will have a weight equal to 2.85% of the dry weight of a fresh pineapple.
Spun yarn industry: Industry is adoption raw materials such as cotton or synthetic fibers,
natural fibers for twists spun into yarn. If fiber is used as a short fiber called staple fiber , but long fiber called filament yarnThe process of spun yarn also huge investment. In the past, the process is called Ring spinning is spun yarn by a variety of thread numberso the size even higher resolution that indicative of the quality and prices of yarn as well as an index to indicate the capabilities of the technology.
Knitting fabrics industry: industry size is different from factory to factory overgrowth
with a single machine.
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Textile industry: nowadays technology is developing have more effect to textile industry.
The shuttle loom cancelled because they are many disadvantage make some noise pollution such The new process to replace that still textile weaving, which uses the same principle. The high production speed and reduce the disadvantages
Printing and dyeing industry: this industry is automatics process. From the
pretreatment-dyeing or printing- finishing for example scratch coat or polished to give the desired properties such as anti-bacterial, Moisture absorption, etc. This industry can make values for many products. That industry is related to the chemical process greatly, then problems in managing the use of water at the heart of the process
Competition Analysis (3C Analysis) 1. Competitor Analysis

OTOP in Thailand; Prachuap Khiri khan, Sri ra cha etc.Those factories have been establishing a group of neighborhood and provide the knowledge to increase revenue for the villagers based on local resources brought a small yield. The product is pretty low-tech and the design and patterns is not modern. There are varieties of research and testing of raw materials in the production process of the study. Distributed products through the exhibition festival or local event there are the state had allocated up to and provide Retail trade intermediaries.
Strength
These are old factory, so they have loyalty customer. Empathy for our customer They have guarantee From ISO Tangible product Regular training staff
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Weakness
They have many customers; in other hand they lose control of supply the service is not enough. The quality is less efficiency on the international market.
Opportunity
This company has reliable because they opened for a long time and had an opportunity to access marketplace more than newbie. They have a lot of franchises, so customer can contact them in every region
Threat
Factories provincial are Unfavorable geography. The pineapple plant well should be cultivated on a plateau to great produce but Province of Prachuap Khiri khan and chonburi located in located near rivers wetlands. Impact on the quality of production does not high.
2. Customer Analysis
Customer in the business are middle and high class customer group because of our product focus to green concept and save the world and new innovation for new generation. Then our customer should be need the stability of the product and to the standards of our company has capable of producing and service and product quality. Therefore we got the license from ISO about the standardization of our products. We focus on famous factory and HI-class hotel for bring to renovate to be production. For make standard and pleasantness to partner companies. Then we will make entered into an agreement in order to express the clarity of product terms and a guarantee. That they will be ordered to our company for specified time trust in agreement. And the most importance our organization has regularly training for standard staff
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Our client S.B. Furniture Industry

S.B. Furniture Industry Co., Ltd. has maintained its image as a specialist in the manufacturing of high quality furniture attached with high quality craftsmanship in terms of designing, functionality and utility of Bedroom, Living room, Dining room, Kitchen and Home office furniture. The company is proud to offer the highest quality of products and services to our customers all around the globe. Having accumulated decades of experience and skill in manufacturing particle board and M.D.F. knocked-down furniture.'S.B. Furniture Group of Companies' began its operations since 1953. The factories enable us to manufacture a wide range of products in numerous designs of Knocked-down furniture. The company's products quickly found favor in the market for their fine finishing, quality and artistry. The most modern production processes of the time being has been employing to satisfy the rapidly growing demands of the market. We have prepared long viewed on its long-term success in terms of foreign markets, and have consequently been exporting overseas for over 30 years for more than 30 countries. This vision has been complemented by aggressive marketing policies on both the domestic and international fronts and continuing development of its products and distribution network. Achieved the prestigious ISO 9001 version 2000 and ISO 14001 version 2004for overall operations, covering all subsidiaries in the group, with an accreditation from BSI Management Systems with also UKAS (The United Kingdom Accreditation Service) and NQA (National Quality Assurance Limited).S.B. Furniture utilized merely the highest MDF (Medium Density Fiber Board) and Particle Board available with E1 quality. ( Low Formaldehyde environmental panel board) Surface material, melamine foils and all the fitting are specifically selected from manufacturers with global recognition for quality. Functionality and durability tests are conducted with each batch of raw material.Utilizing advanced technology, and computer-controlled continuous assembly lines for consistent finished products. Each step of its production process comes under the stringent supervision of a specialist team for product quality control and product quality assurance. Innovating product prototype to searching good material for production, testing product design, and evaluating product function, quality, and durability from our R&D department make S.B. Furniture products to be modern design long lasting function, as well as good quality.
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Goods received.
Pena fabric
Raw material producing to be goods

covered furniture create new innovative product
Index living mall

Index Living Mall was initially established to operate a retailing business of Index Living Mall Co., Ltd., one of the subsidiaries of Index Interfurn Group, Thailand's biggest leader in the furniture industry. For 5 years, the group was bestowed Prime Minister's Awards, a significant mark to assure its standard, product quality and designs stressing on its international image, reputation and success. Beyond the sky is the limit! We are expanding both internationally and locally, and we are looking for the very BEST Management to join the team and lead a bunch of highly energetic associates at Index.
Goods received.
Pena fabric

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Satin Textile
Satin Textiles has been involved in the textile business, especially in the fabrics for curtains and upholstery since 1986. All of the special fabrics produced at our factory in Thailand are exported to Europe, Australia, Japan and the countries in Asia. The export business was first started 15 years ago with the majority of our customers locates in Asia. We then extended the markets to UK and other countries in the European Union. We start our jobs from the yarn dyeing preparation to weaving, dyeing and finishing. The customers are able to select their choices of our ready-made original design fabrics with matching colors. Our marketing team and agents will visit the customer in each market from time to time. Like other weaving mills in Thailand, Satin Textiles started from a small factory using second hand machines and dealt only with domestic business. Due to the increased competition of the Textile.Industry, we escalated company investment and opted for modern and new technology to prepare for the new trends in the market and for more flexible response to our customers' requirements. The setting up of a new dye house for standardizing products in 1995 and the continuing investment of the new weaving equipment from "Somet and Bonus", and "Casamatta", the new weaving shade, are the signs of our readiness to be a world producer.
Goods received.
Pena fabric

43
Dimoda
Welcome to Di moda-turning your house into your home Di moda, is a family owned and operated company in Bangkok, Thailand, we opened in 1990 with a vision of providing top-quality furnishing at reasonable prices, with series that is beyond compare. Fifteen years later, we are still in the business to bringing excellent value to our satisfied customers. Our staff will help you select furnishing to suit your style and are extremely adept at help you to update the loop of a room on a limited budget.
Goods received.
Pena fabric

create new innovative product covered furniture
44
PASAYA
PASAYA is a brand of textile products for living lifestyle and personal adornment. The brand was invented with a belief in mind that the pleasure of living can be enlivened by the "Passion for life". Thus the core philosophy of PASAYA is to create products for enhancing the passion of each individual. As a textile designer and manufacturer by ourselves, we have a better chance of:
Designing by Passion.
Producing with Innovation.
And Aiming for Utilization.
We believe that quality is rather a concern than a process. We believe that tradition is an experience but not the inspiration. We believe that value of textiles is tangible, not just perceivable. We believe that the merit of product is functionality while beauty is enchantment. We pledge to create textiles by love and by passion.
A Passion for Life is A Passion for PASAYA
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THE UNIQUENESS OF PASAYA

Unlike other fabric brands, PASAYA has her own facility of production from yarn composing, twisting, plying, fabric weaving, yarn dyeing, fabric dyeing, finishing down to sewing stitching for made-up goods, such as curtain, bed linen, table cloth, home garments and accessories.It is a vertical line of production from yarn to products, from design and development direct to consumers and end users.
Goods received.
Pena fabric

Vincent Chye
Vincent Chye Company, founded by Vincent is a residential and commercial interior design firm based in Thailand with offices in Bangkok, Phuket, Chiang Mai and Singapore. Originally from Singapore, Vincent came to Thailand in 1998 as a buyer and furnishings consultant for a major wholesaler in Thailand. Since 2006, Vincent became independent and started his own design company. We know that its not always to communicate and get your ideas translated into actual work in Thailand. Hence our main customers based are mainly international clients looking at setting a home or investors in resorts projects in Thailand. At Vincent Chye, we strongly belief that your interiors should reflect your lifestyle what makes you feel comfortable, rejuvenates, inspires and encompasses the essence of living well. it's not just about what's in style or chasing the latest fad. We want to give you a space that you will look forward to come home to everyday and to relax in comfortable luxury.
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Our passion for creating stylish and contemporary spaces is matched by our efficiency and creativity in all our projects. We want to provide a space that reflects your lifestyle and personality; it's not just about what's in style or the latest fad. We want to give you a space that you will look forward to come home to everyday and to relax in comfortable luxury. In April 2011 we open our first retail furnishings store in Chiang Mai under the brand name Designers Baan We also house our soft furnishings production in Chiang Mai plus sourcing and fabrication of interior decorative art and objects. Vincent Chye has proven experience in supplying interior design and furnishings for luxury residence and resort hotels and serviced apartments.
Goods received.
Pena fabric

Chuleekorn
Chuleekorn Co.,Ltd., are tailoring and interior furnishing professionals who have been making curtains, wallpapers, upholstery, pillows, bed linen and soft furnishings for over 20 years. We select the best quality materials and custom-made service from product to installation. We provide service to a wide variety of clients including home, townhouses, hotels, offices, condominiums, top-class residents and embassies both inside and outside Thailand. Chuleekorn Co.,Ltd., was registered and established in 1989 at 808/3 Sukhumvit 55 (opposite Thonglor Soi 21) by Mrs. Chuleekorn Polpirom - our CEO. Today we have over 30
47
staff and recently expanded the new factory and warehouse on Ladprao Road for the increasing customer demand over the years. Nowadays Chuleekorn Co., Ltd. is managed by Ms. Onwalai Sawatpanit, Mrs. Chuleekorns first daughter, and has been General Manager since 2001.
Goods received.
Pena fabric

Be-Famed
For more than 19 years experiences, Be-Famed Company Limited representing in curtain distributor and leading in cloth upholstery with an expert in selecting fabric both domestic and overseas. In order to meet the customers expectation with a reasonable price and also to cope with the economic situation nowadays, the production has been processed in high technology and modernized together with the high quality control in every step. This is the main reason that customers selects fabric from Be-Famed as our commitments is Quality and Good Service is Our Heart
Goods received.
Pena fabric

48
CENTURE furniture
1971: Established, henceforth, referred to as Sangwattana Furniture and Safe Co.,Ltd. By the mean time, we started with being an office furniture wholesaler while having a small showroom located in Ampur Pomprab, Bangkok. 1979-1999: Claimed The Best Agent in steel office furniture for 20 years consecutively awarded by Siam Steel International Co.,Ltd. (Nowadays, the award is not existed) Mid 1997: P.S. Furniture International Co.,Ltd. was established under a main objective of offering international standard services to all customers. Also, we worked more on projects and customizations with multi-national companies, private companies and government sectors. End of 1997: Launched a grand opening for a new 7-story warehouse located in Bangkruai, Nonthaburi with a total keeping area of 3,500 sq.m. 2001: Decided to establish a factory of our own named F-One Plus Co.,Ltd., located in Bangbuatong, Nonthaburi. At the beginning, we mainly offered an OEM (Original Equipment Manufacturer) to several hyper marts. Nowadays, our main products are working desks, cabinets, chairs, partitions, multi-purpose tables and other office furniture. We also offer customization to our customers. 2005 : Initiated an Interior design and decoration business unit to serve those customers who looking for a complete services for their workplaces, living places, schools, commercial retails, booths for exhibitions and etc. 2008: To compete in a higher level, we decided to gather all subsidiary companies and rebrand ourselves to CENTURE. With CENTURE brand, customers are more satisfied with our international standard of products and services. 2009: Expanded our factory area, and established a second plant. Jan 2010: Were to apply ISO9001-2008 in order to guarantee that we are ready to compete both nationally and internationally.
49
Goods received.
Pena fabric

SINSUTHA Co., Ltd

Established in 1993, SINSUTHA Co., Ltd. is widely regarded as one of the leading manufacturers of furniture in Thailand. We produce Metal furniture and wooden furniture as well as Metal-combined wooden furniture. We have offered various kinds of material for production line i.e. Metal, Wood, and Particle Board etc. Our factory is located in Samutsakorn province. It covers an area of 7,000 square meters and owns about 150 workers. As equipped with in-house machines, we can create many sorts of furniture such as Bed, Bunk bed, Wardrobe, Dressing table, TV stand, Bookcase, Dining table,
Dining chair and so on. With more than 10 years of experience, we can form the foundation of our portfolio and service our customers with even greater efficiency. Our furniture products have been carefully made with the quality materials and based on standards. We emphasize Before & After sale service as well as Design. Upon development of international market, in line of specific physical standard and environmental-related consideration, we are devoting ourselves to producing customeroriented and green furniture products. And never stop pursuing the perfect joint between fantastic quality and customer unique choice.
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Goods received.
Pena fabric

covered furniture
Export to Japan partnership

Sunsurf
020-0143 Iwate Prefecture, Morioka Shangwang before diarrhea, Kuriyagawa, 51-3 TEL 019-613-2067
Story
It is the star of Aloha Shirts Hawaiian culture. In the mid-20th century that are its heyday aloha shirts of good design variety was born, who did the design, I did not record that almost left. However, the presence of textile designer is now finally entered the 1950 feature. The legendary artist creates a masterpiece of many, also left the name in modern times, John "Keoni" Meigusu. He is a person that can be called the originator of the aloha shirt designers, whose work was as full of originality.
Goods received.
Pena fabric

create new innovative product Raw material producing to be goods
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Aloha Shirt
ADDRESS : Japan Okinawa Naha City Matsuo 2-8-4 1F TEL. 098-8639266 ZIP : 901-0014
Story
history is filled with legends, and many of them were wearing Hawaiian shirts. On the islands, they are known as Aloha shirts but the icon known as the Hawaiian shirt is a trademark recognized worldwide. The Hawaiian Aloha shirt is a symbol of the island paradise Hawaii as well as its contemporary history.In the early 20th century Hawaii experienced an influx of immigrants from Asia and the United States. This was plantation-era Hawaii and the economy was centered on sugar cane and pineapple export. In addition to language and traditions, immigrants brought with them a variety of cloth and clothing styles. Bright Kimono fabric came from Japan, Barong style shirts came from the Phillippines, formal silk garments from China and the collared shirt came from the United States. Native Hawaiians had traditional clothing made with colorful geometric patterns often seen on Kapa Pa'u (sarongs).
Goods received.
Pena fabric

52
Hang Ten
ADDRESS : Shibuya-ku Registrant State: Tokyo Registrant Postal Code: 150-0011 Registrant Country: JP Registrant Phone: 03-3409-5923 Contact : HANG TEN PRESS ROOM 03-3409-5923 Hang Ten more than 700 stores throughout Asia, attracting a different gender and age dimensions of the customer. They are both smart and has a strong purchasing power, the high school graduates to college graduates have. Most of these people are simple but like fun, focus on real and personal style show.
Goods received.
Pena fabric

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54
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3. Competitive Analysis
This market has never known before that competitor is few. The big competitors are few that around 2 companies. This business high capital that suitable for people who have a lot of money and want to invest a business that customer can control about environment. Products investment is pretty low-cost and has sufficient raw materials to be used in the processing of the products. Pineapple farmers in the Prachuap Khiri khan area as a high quality and widely throughout the province. Major corporations it was international such as Japanese by using human resource in the weaving fabric until was used the material natural resources of our own country. Pineapple fiber cloth can penetrate the market among adolescent and middle class people have purchasing power quite a lot in not too high price. Our products are moderately priced compared to other fabrics of equal quality. PENA is a featured that if lead to fabric prints. However PENA fabric can be divided into several quality most of pineapple fibers are transforms into fabric of Hawaii. Which have been influences from Japanese Pattern was popular Pattern include dragon, lion carp goldfish at the even Mount Fuji.japan cannot grow a pineapple because variance climate
Hawaiian pineapple fibers. Is a fabric contains high price. Since the production of the brand does not produce much. Therefore extremely rare and expensive. Though the pros comfortable to wear fabric is thicker but shirts have no musty smells, So those who love to wear Hawaiian pineapple fibers both of rookie collectors and experienced person had to purchase used product, Which would have some designs with less size. There are only some sizes varies depending on the occasion and the timing of that product. The average price for used typical Hawaiian Pineapple designs is 700 Baht or above. Reasons that expensive that not uncommon because Hawaiian shirts Pineapple is a rare even specifically is even more increasingly a rare.
61
Linen
Linen made from flax to produce fabric with very thin to very thick fabric. It is the strongest natural fiber. Fabrics are sleek but vary torn, smooth, hard surface water absorption of cotton is a good feature. Advantages Folds easily mangle difficult. It will be folded crease. the ignition
Disadvantages Wash with detergent. Heat and melted
Wool
Wool produced the most sheep. Wool is warm keep moisture can easily transfer moisture from the body. Wool has Progressive Shrinkage do not recommend for cleaning themselves Advantages Folds easily mangle difficult. Warm The ignition Comfortable
Disadvantages Wash with detergent. High price Progressive Shrinkage
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Hemp
Hemp is the plant that provides length fibers, the fibers of the bark have the average length approximately 22.0-30.2 mm, the resolution is approximately 17.7 mm (15.7 22.9) which are similar to linen, and the toughness is approximately 25.5 cN/tex (19.2-25.5) Moreover hemp is also shiny, which those features, hemp are appropriateness to produce to textile. Textile from hemp is beautiful and expensive. As the hemp is classified in the same group as marijuana which contains of the narcotics of group 5, under the act of narcotics drugs so therefore hemp is classified to illegal to plant. Advantages - Fibers were light-yellow colored. - Toughness, flexibility and durability. - Fabric weights, dropped. - Rolled smooth, slightly glossy. - Comfortable to wear, not hot. - Keep warm in winter. - It is soft white, not changing color, even sunlight for a long time. - Bacteria resistant. - Better water absorption and fast success. Disadvantages - Expensive price. - Does not popularly know. - Hemp is a controlled plant, and illegal.
63
Silk
In the past, silks were framed to suit adults only. Until after World War 2 when Jim Thomson, the American have to restoration the silk production of Thailand made it more recognizable. With the features of the silk are beautiful and durability, the designers usually design silks and blend with exquisite tailoring of the universal which helping the personality of the wearer look beautiful and not obsolete, suitable for all ages and all occasions, also suitable for traditional ceremony and religious ceremony. Advantages - Resistance to abrasion. - Elastic resistance. - Resistant to the fungus. Disadvantages - Less flexibility. - Wrinkle easily. - Difficult to washing. - Many types of chemicals are used to remove those restrictions.
Barong Tagalog
Barong is actually short for Barong Tagalog, which describes the formal men's wear of the Philippines. It is properly referred to as the 'Baro ng Tagalog' (dress of the Tagalog). Contracting the first two words produces 'Barong,' which literally means 'dress of.' So, if we want to be correct, we wouldn't say just 'Barong.' But, the slang way of referring to one of the beautiful formal shirts is simply Barong. Yes, the Barong Tagalog is a dress, a garment, a coat in itself. It is not merely a 'shirt'. If it were, then it would need a coat or a jacket over it to qualify as formal wear and would have to be worn tucked inside the trouser
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Advantages - Resistance to abrasion. - Elastic resistance. - Resistant to the fungus. Disadvantages - Less flexibility. - Nationally of Philippines, but he did not sell out of the country.
Synthetic fiber chemicals

Every synthetic fiber chemicals have quality are thermoplastic fiber, it easy to melt when in high temperature so you should laundry at low temperature. Synthetic fiber chemicals are not humidity, sheer such as T-shirt.
-Nylon
Thailand is known as the nylon in the form of clothing and nylon rope. Nylon is a synthetic chemical. The acid is a compound between the Basic (Dibasic acid) and poly Hydraulic acid alcohol (Polyhydric alcohol). Advantage Very invincible. Easy to elastic and recover. Easy to wash and dry quickly. Not absorb heat.
Disadvantage Not assistant to sun light. Not withstand the acid. Absorb dirt and sweat easily.
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- Polyester
It is the fiberinvincible, it is not absorb water. This fiber used to manufacture clothing in the world. Factory product for imitate cotton. Advantage: Soft. Luster. Crease hard.
Disadvantage: Easy to flaky.
- Modacrylic
Fibers are same group as the acrylic. But it different ingredients, Fibers with polymers containing vinyl chloride 6o% and Acrylonitrile (Vinyl cyanide) 40% is a trading name that Dynel, Verel. Product from Modacrylic such as Capet , Coat , Artificial fur , Artificial hair. Advantage: Lighter. Resistant to fungi. Stability.
Disadvantage : - Sensitive to heat.
Synthetic fiber from natural materials

This fiber from natural, the natural color that made from bark or fruit. Color is not flashy, color vintage style and stylish. Cotton is a natural fiber fabrics are quite expensive.
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- Rayon
The fabric rayon fiber made from wood with a chemical reaction. The Luster white fibers than cotton, Low toughness, not resistant to abrasion so lack easy, absorb humidity very well. Rayon fabrics are used for clothing of all kinds and home appliances. Advantage: Comfortable to wear because Hygroscopic cooling out well. Robustness. Heat resistant.
Disadvantage: Ayubeasily.
-Acetate
Fabric is soft and shiny and mainly use to satin. Often mixed with other fibers.To reduce costs or improve the properties of the fibers. Advantage: Not ridged. Easy to ironing. Unthinkable.
Disadvantage No Heat resistant.
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STP Analysis
- Segmentation
Pineapple leaf transmute is a product of the cloth plant of pineapple fiber. This product is for those who like the texture of pineapple fiber Comfortable to wear and it is manufactured from the material that is eco-friendly. So, Pineapple leaves transmute was providing about segment by use criterion as follow.
1. Demographic:
-Unlimited gender. -Unlimited ages. -Several of Careers.
2. Geography:
- Customers located in Prachuap Khiri khan province and Provincial.
3. Behavior:
- Readiness of money to purchase. - Customers like pineapple fiber fabric. - Both of already have experience and don't have experience in the clothes from pineapple fiber. - Loyalty to the product. - Intention to purchase.
4. Psychology:
- Lifestyle of the people like pineapple fiber clothing, comfortable to wear and the fabric is made from natural ingredients.
- Target Group
Pineapple leaf transmute select target of Customer businesses on clothes because, these customersthe pineapple fibers cut clothing, made furniture to decorate the house or the use of various. This business is appropriate for them, because just ordered pineapple fibers of our company regardless of pineapple fiber cloth plain or pattern. Then cut the pineapple fiber is clothes and can be sold to other customers.
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Position
Figure 3.3 Positioning Marketing
* Remark, this figure shows the preliminary of products competitors.
For the Textile industry are various type of fabric on the market that mean there are company's competitor by classify into 8 major included: Hemp also be highest quality and highest price comparing with PENE fabric has the extent of quality at 1.2 point and price lower 0.7 point. That motivates to have improvement and developed into the quality pineapple fiber cloth and fabric equal to or greater than the Hemp fabric. In otherwise, our product also is a top five of best quality fabric research.
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Marketing Mix Strategies (4Ps)
Figure 3.4 Marketing Mix Strategies (4Ps)
Marketing Mix strategies important to every business. Marketing Mix is a combination of several elements to marketing. These elements include what is commonly referred to as the four Ps which are product, price, place and promotion. When these elements are combined it is possible to see the target audience. These elements used by businesses to formulate a marketing strategy for the products or services that they offer.
- Product or Service strategies

Our product is pineapple fabric that we can produce around 400 rolls per month with modern machine and hire professional engineer for control labor. Our service (Logistic), we pay all of freight cost for our customer because is a promotion of company. We have after- sales service for guarantee our product.
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-Price Strategies
The cost of product independent with import and export (if company sell to foreign is more expensive than domestic) because we are not pay export tax if our customer live in Thailand.
Place and Distribute Strategies

Location of your business - The company is the form of business to business distribution model. A shipment to manufacturing clothes brand name in adoption processing into finished clothes on the marketplace.The client can contact. - Clients able negotiation the company through various channels such as Dealing directly with the location of the factory in the Prachuap Khiri Khan, contact us via the the website with the product information. Or even the telephone, which will have to contact center support facilities. - The company's main target market is Japan, which has a capacity of pineapple fiber cloth rather high. The company's main target market is Japan, which has a capacity of pineapple fiber cloth pretty high. Due to the need of consumers. Fabric from pineapple fiber is the top needs that have it all. - Major competitors are companies that produce cotton fabrics in different types of Fiber Fabric such as cotton, silk and hemp in Thailand are the important role or access to the business in a long time because the fabric from pineapple fiber is still a novelty in this segment industry. - Manufacturing industry fabric Located of our company situated in Thailand country because Thailand have more supplier resources without occupancy, Since we have sufficient to purchase the land in main countries and could climb a potential and situation forecasting between competitor in the same product' type if compete to the same industry within the country.
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Multiple channels -Sell to a wholesaler. -Have a website or shop selling factory direct to the public. -Have representatives selling party plan to the public. -Have agents or distributors selling in other territories. Location of target market -Our main target audience is the manufacture the finished fabric in Japan that has the capacity the needs of buyers. How to reach your target market -The company has a human resources department, international marketing. Dealing directly with a client enter customer to offer and contact directly to make an agreement. Channels of distribution. Transportation of your stock: 1.Use land transport carry pineapple leaves from PRAN BU RE province of pineapple farm by large wheeled truck to the main factory amount two truck within 2 round per/month.*(1Truck=25Ton). Calculating: 1 Truck:25Ton.*2Truck=50 Ton per/round50 Ton * 2 Round/per month = 100 Ton/per month. -Promotion. *Are offered credited to the regular customer at purchased rate constant was divided into two stages. -Order rate constant of five years, has received credit 15 days. -Order rate constant of eight years, has received credit 30 days. *The company able to return purchases under the conditions. - The Company shall acceptance redemption of last distribution the product is not exceeding 6 months.
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- Amount of repurchased not exceeding 50% of the total purchased. -Repurchased price within 30% of a unit product. *The company is offering a special price to the customer after the order of seven years with a 5% discount.
Sale Forecast / Profit Estimation

Pineapple fiber 175bath/kg Cotton280bath/kg Cloth 1 m. rate=20/80 Pineapple fiber 1 kg 5 m. *Cloth1 roll=12 m. = Pineapple fiber 2.2 kg. = 385bath. Cloth1 roll=12 m. = Cotton 9.6 = 2,688bath. Cost12 m. /roll= 3,073 bath
*Sale Pineapple fiber 700 bath/kg= Pineapple fiber 2.2 kg. = 1540bath Roll= 4228 bath + 60% = (2537) 6765 bath + VAT 7% = (474) 7,239 bath Own factory have domestic product to furniture factory, 5 star hotel and production of souvenirs to transmute product to be goods. Then own product exported to Japan. Pineapple fiber cloth is used in Japan to cut the cloth to wear in Hawaii during the summer.
73 Year 1
Month January February March April May June July August September October November December Total
Table 3.1 Sale Forecast for Year 1
Product for sale in Thai 120 120 90 90 90 120 120 120 120 120 120 120 1350
Product export to Japan 80 80 70 70 70 80 80 80 80 80 80 80 930
Total 200 200 160 160 160 200 200 200 200 200 200 200 2280
200 / 120 / Year 1 3 40 Product for sale in Thai 1350 *7,239 =9,772,650 bath Product export to Japan930* 13139 =12,219,270 bath Total 21,991,920 bath
74 Year 2
Total 200 200 180 180 180 200 200 200 200 200 200 200 2430
Product for sale in Thai 1380*7,239 = 9,989,820 bath Product export to Japan 960*13139 = 12,613,440bath Total 22,603,260 bath
75 Year 3
Product for sale 210 210 150 150 150 210 210 210 210 210 210 210 2340
Total 300 300 270 270 270 300 300 300 300 300 300 300 3510
80 / 3 90
Product for sale in Thai2340*7,239 = 16,939,260bath Product export to Japan 1170*13139 = 15,372,630bath Total 32,311,890 bath
76 Year 4
Total 300 300 270 270 270 300 300 300 300 300 300 300 3510
90 Product for sale in Thai 2340*7239 = 16,939,260bath Product export to Japan 1170*13139 = 15,372,630bath Total 32311890 bath
77 Year 5
Total 300 300 270 270 270 300 300 300 300 300 300 300 3510
90 Product for sale in Thai 2340*7239 = 16,939,260bath Product export to Japan 1170*13139 = 15,372,630bath Total 32311890 bath
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Marketing Expense
There are types of expenses as following: -Brochure: 20,000 sheet, A4 paper, 2side, 3part, 4color, 2field and 160g. There is about 32,000baht plush art cost 1,500. -Free magazine: next trip magazine 10000 baths per1page for two month -E-commerce: Company hiredto createthe web site. Lifetime5year8,800Baht -OTOP plus + : 50,000 per year. -Exhibition: 48,000 bathShow Day: 16 - 23 November 2555. 10:00 20:00.Locations: IMPACT Muang Thong Thani.
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Marketing Expenses (thousand Baht)
Year1
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
Total
Selling Expense Sale commission Discount sale Other selling expense Total selling expense 50 10 10 10 10 10 10 10 10 10 10 10 160 50 0 0 0 0 0 0 0 0 0 0 0 50 10 10 10 10 10 10 10 10 10 10 10 10 120 0 0 0 0 0 0 0 0 0 0 0 0 0
Advertising expense
Website Calendar Free magazine Brochure: Total marketing expense 33.5 168.5 0 20 0 30 0 20 0 30 0 20 0 30 0 20 0 30 0 20 0 30 0 40 33.5 458.5 5 20 10 0 0 0 0 0 10 0 0 0 0 0 10 0 0 0 0 0 10 0 0 0 0 0 10 0 0 0 0 0 10 0 20 0 5 40 60
Table 3.6 Marketing Expenses
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Conclusion
For the conclusion, about the market analysis, we choose to located the factory in Prachuab Khiri Khan forasmuch the Prachuab Khiri Khan is the maximum location of pineapple plantation of Thailand (659,625 Rai), there are vastly raw material, low price, easily for provision of raw materials. For the reason that we choose the pineapple fibers to produce our product are the pineapple fiber is the alternative fiber, naturally, help the farmers who are the pineapple planters to increase their revenue in another ways (according to the survey and observation we founded that after the harvesting the pineapples, the farmers will destroy the pineapple plant by plowing or burning its, and some of the farmers have to use the pineapple to make the bio-fertilizer) and there is the studies and researching by Prof. Ajcharaporn Sailasoot, Prof. Wanida Phasukdi and their team. For our target market are about fabric furniture industry and textile industry by focusing of the group of entrepreneurs who are the manufacturers and wholesalers in a middle classes to high end classes both domestic and overseas such as S.B. furniture, Index Living mall, Satin textile, Dimoda, Vincent Chye, Chuleekorn, Be-Famed, CENTURE Furniture, PASAYA, SINSUTHA, Tokyo Enterprise, Piko, Mango, GQ Ford, A.I.M. Hawaiian, Granvia, Master Jim, IOLANI, etc. By the way we have to do contract agreement or purchasing agreement for the privileges to customers and company. About our competitors, weve focus on the same categories competitive products such as Silk, Cotton, Linen, Wool, Nylon, Polyester, Acrylic & Modacrylic, Spandex, Rayon, Acetate, Velvet, Satin, and etc. For the reason that we focus in term of competitors which should be same categories competitive products more than other company competitive are; Weaving fabric made from pineapple fibers in Thailands scanty of
manufacturer, and not recognized. The entrepreneur who produce the fabrics from pineapple fiber in Thailand are scanty
because mostly of the entrepreneur are the associations or housewife audiences and they usually use the pineapple fibers to produce the mulberry paper due to the process to produce the pineapple fabric are several steps and complicated, and the investment is very high, then it is not popular for entrepreneur in Thailand. Philippines have to produce the Barong fabric which made from pineapple fibers
100%, but they are not export.
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Our company were in the position of the developer of pineapple fibers manufacturer
of Thailand by supporting the beginning of the studies, research, and develop the pineapple fiber such as mixing pineapple fibers with another fibers, using of NANO technology to involved in the process of producing and research the fibers for achieve the best of pineapple fiber to using for producing the pineapple fibers fabric in the future.
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Chapter 4: Investment Cost
83
Chapter 4: Investment Cost

Pre- operate
1. Select the name company Reservations will open to the third book will be called by the Registrar to the first name, respectively. You must, therefore, have the most at the top. Then name the Reservation, submission to the Registrar with the name. The Department of Business Development in the area you live, looking through the Internet by filling out the information. www.dbd.go.th. This is the website of the Department of Business Development. If the Registrar considers that the name does not conflict with the requirements. I will report back if I get the name. It then goes into the next stage. 2. Registered letter. The body of the book consists. We booked (with the word "the" in front and the word "Limited" at the end) is the number of shares of capital stock (minimum $ 5 per share) for the promoters and companies. Law department that requires at least three people. 3. Share partner If you have reached an agreement to purchase shares of the Company, will issued a notice calling a meeting of shareholders. The date of the meeting shall be the date of issue, at least 7 days. 4. Meeting company Choosing a CPA to audit and certify financial statements. (The company must appoint a natural person only. To appoint the auditors did not). Certified agreement made by the promoters before the company is incorporated. Because the initiative to do something for the benefit of the company, such as a lease agreement for an office of the company. 5. Select the leader The money will pay for at least 25% of the shares on the stock value have been reached. Director will make application for registration as a company registered with the Registrar within three months from the date of the establishment. If not registered within the prescribed time will result in the loss company, subscription to meeting again.
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6. Payment of fees. The minimum fee is 500 and the height is 25,000 Baht.
Registration fee for the company, if 500 is the minimum registered capital of not less than $ 5,000 and not more than 250,000 baht advanced (equivalent to a fraction of a registration fee, as well as the Memorandum). Certificate 200 Baht, Certificate of registration 100 Baht, Certified copy of page 50 Baht, Receive a certificate and a certificate.
Location
Land
Our factory
Figure 4.1 Location factory
Pranburi 3 acres 1.5 million baht / rai. =4.5m
Figure 4.2 Location factory
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Pran Buri. 3 acres (land), opposite Thanarat camp. - Our factory is about 20 kilometers away from Hua Hin. - Our factory is about 5 kilometers away from town. - Entrance to the side street there is Chaloey Sak kindergarden then turn right and turn left.
Equipment
1. Table
Figure 4.3 Table
Brand: Rock Roll Model: Price: 3,690 Baht/Table Piece: 6 Tables , 6 x 3,690 = 22,140 Baht
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2. Chair
Figure 4.4 Chair
Brand: Model: -
Price: 1,990 Baht/Chair
Piece: 6 Chairs , 6 x 3,690 = 11,940 Baht
3. File Cabinet
Figure 4.5
File Cabinet
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Brand: Model: Price: 2,990 Baht/ File CabinetsPiece: 2 File Cabinets , 2 x 2,690 = 5,980 Baht
4. File Cabinet
Figure 4.6 File Cabinet
Brand: Model: -
Price: 4,990 Baht/ File Cabinets
Piece: 1 File Cabinets
5. Bed
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Figure 4.7Bed
Brand: Model: -
Price: 3,990 Baht/Bed
Piece: 10 Beds , 10 x 3,990 = 39,900 Baht
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6. Printer +Copier + Scanner ( 3 in 1 )
Figure 4.8 Printer +Copier + Scanner ( 3 in 1 )
Brand: Samsung Model: SAMSUNGSCX-3405W
Price: 3,105 Baht/Printer
Piece: 2 Printers , 2 x 3,105 = 6,210 Baht
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7. Telephone
Figure 4.9 Telephone
BrandPanasonic Model: KX-TS520MX Price: 690 Baht/Telephone
Piece: 5 Telephones , 5x 690 = 3,450/ Baht
8. Fax
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Figure 4.10 Fax
Brand: Brother Model: BROTHER FAX-235S THERMAL FAX WITH PHONE Price: 3,390 Baht/Fax Piece: 1 Fax
9. Air Conditioner
Figure 4.11 Air Conditioner
Brand: Saijo Denki
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Model: SJ-U18 Price: 25,800 Baht/Air Conditioner Piece: 2 Air Conditioner , 2 x 25,800 = 51,600 Baht
10. Computer
Figure 4.12 Computer
Brand:LENOVA Model: ThinkCentre E72 (3497A63) Price: 23,500 Baht/Computer Piece: 5 Computer , 6 x 23,500 = 117,500 Baht
10. Sofa
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Figure 4.13 Sofa
Brand: Bonaza Model: Price: 7,990 Baht/Sofa
Piece: 1 Sofa
11. Television
Figure 4.14 Television
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Brand: Toshiba Model: 32HV10T Price: 9,490 Baht/Television Piece: 1 Television
13. Roller Card
Figure 4.15Roller Card
- roller sizewide 28long 5 - 10 roller and 5 columns - - motor3 Hp - Capacity800-1200* path /Hr. - Price 95,0000 Bath
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14. Loom machine JW-918*3
Figure 4.16 Loom machine JW-918
FOB Price: 210,000 Bath Prices: 630,000Bath Port: Qingdao
Minimum Order Quantity: 1 Set/Sets Supply Ability: Payment Terms: 100 Set/Sets per Month T/T
15. Winding machine
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Figure 4.17Winding machine
Dyeing soft cone winding machine ( ) FOB Price: 16,000 bath S.C. GENERAL SUPPLY CO.,LTD 10/62 petcharakasem 53 bangkae Bangkok 10160 Thailand Tel. 02-8014193 ,081-6959599 E - mail :somchart.tvr@gmail.com
16. Blowing machine
Figure 4.18 Blowing machine
FOB Price: 384,000
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Port: - QINGDAO Supply Ability 1000 Set/Sets per Month
17. Package dyeing machine*2
Figure 4.19 Package dyeing machine
Price: 35,000 Bath Price: 70,000 Bath Port: - QINGDAO Supply Ability 1000 Set/Sets per Month
18. Drawing machine*2
Figure 4.20Drawing machine
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Price: 45,000 Bath Prices: 90,000Bath Port: - QINGDAO S.C. GENERAL SUPPLY CO.,LTD
19. Ring spinner machine *2
Figure 4.21 Ring spinner machine
For Price: 540,000 Prices: 1,080,000
ModelBuilding
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85 x 56 Square Meters
85 x 56 Sq ua re M et er s
Factory- 30*15 Square meters Price: - 12,000,000 - Foundation: 1,900,000 -conquered: 2,200,000 - Structural: 1,800,000 - Root(metal sheet): 6,000,000
Figure 4.22Factory
Figure 4.23 Factory
Ferment room- 25*10
100
Price: 1,200,000 Digester: 84,000*4 = 336,000 Wall and root: 840,000
Figure 4.24 Ferment room
Office- 12*10 Price: 1,000,000 Fundamental: 920,000 Accessibility: 65,000
Figure 4.25 Office
Warehouse- 30*20
101
Price: 800,000 Fundamental: 350,000 Wall and root(metal sheet): 450,000
Figure 4.26Warehouse
Toilet 5 rooms- 5(4*3) Price: 50,000 Wall: water closet: 3,000 20,000
9 x 5 Square Meters
9 x 5 Square Meters
Figure 4.27Toilet
Guardroom- 3*3 Price: 45,000
3 x 3 Square Meters
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3 x 3 Square Meters
Figure 4.28Guardroom
Chapter 5: Production and Operations Analysis
103
Chapter 5: Production and Operations Analysis
Product Characteristics (in Detail)

Production of fabric pineapple fable. It is woven from pineapple fiber by hand scraping. Then put a hitch on a long line and then woven into canvases such as shawls and versatile fabric is a thin gauze fabric is a quite hard. At present, the Philippines can produce 100% cotton fiber, pineapple yarn; pineapple is used as a stand and line up and is used like decorative cloth or fabric reinforced periodically based on vertical line. Weaving Pineapple fiber traditional handicraft of Thailand by using a silk or cotton vertical line. Pineapple fiber is a weft. Be pipe by conforms lines yarn into the vertical lines. For lines yarn into a yarn spinning a mix of the handicraft. Can be Woven widths by size and pattern can be done in various ways, such as gauze, Laikad, Thai pattern etc. Pineapple fiber products have more style such as carpet, fabric tote bags and beautiful clothing. It can also be made of pineapple fiber paper as well. Pineapple development - Fresh food product. - Preserved food. - Canned food.
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- Privatization paper. - Privatization fabric. Technology selection - Investment and production cost - Capacity - Quality - Environmental Effects
Production/Services Process
Figure 5.1 Production/Services Process
Generally the process will be starting from the raw materials into the blowing machine
Blowing machine
It is the duty of cleaning cotton, cotton blends and cotton to the following.
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Figure 5.2Blowing machine
Carding Machine
Spread cotton an independent carding the fibers arranged in parallel and turns out to be the fiber, called virtual slides.
Figure 5.3 Carding Machine
Drawing machine
This machine is mix of different fabrics by the slides of different types, such as cotton combine acrylic.
106
Figure 5.4Drawing machine
Spinning machine
Most important machine to twist sliver and then spinning out as yarn.
Figure 5.5 Spinning machine
Winding machinewind a bobbin in equal quantity to be cone.
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Figure 5.6 Spinning machine
Operating Cost * Raw material Cost -Pineapple leaves. -Natural dye such as Banana fiber, hemp fiber, coconut fiber. -Synthetic dyes. -Detergent -Engine oil. -Natural water. -Plastic wraps fabric. -Paper Core fabric roll. * Direct Labor Cost -Board Managing Directors -General Administration -Purchasing -HR -Sale -Store (8 positions) (1 position) (1 position) (1 position) (1 position) (1 position)
108 -Construction -Technician -Account and Finance -Account Staff -Finance Staff -Business Development -Marketing / PR -Patenting / legal advisor -Cost & Budget Control -Estimate -Worker (1 position) (1 position) (1 position) (1 position) (1 position) (1 position) (1 position) (1 position) (1 position) (1 position) (20 personal)
Utilities
- Water supply. - Electricity cost. - Security cost. - Internet cost. - Insurance building. - Depreciation cost.
Maintenance
-Compressor cost -Machine -Computer -Energy Savings -Electric wire
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Practically, the maintenance can be classified into two types.

1. Planned Maintenance Able define the date, time, location, and number of operations to be performed. Maintenance practices may choose to use a specific type, such as preventive maintenance. Maintenance to fix it or took over operations. Part of duration enters performing maintenance on. Probably to define or plan to repair the machine while the machine is running or break down Maintenance or stop used machine to perform maintenance (Shutdown) the maintenance of this type to have less problems because preparation time for every step forward. 2. Unplanned maintenance Maintenance of outside the application systems because the machine cause of the crash immediately damage and must be rush immediately repaired to provide completion thus the task use. This type of maintenance would occur the problems rather than the maintenance as planned because we cannot predicting the situation that would occur or event exactly date, time or place cause impossible to provide the equipment parts to maintenance work immediately. Logistics Management 1.Raw material movement from agriculturist to factory with heavy 2 trucks 2. Middle truck used to transport the finished product to the customer. Facility Management -Wedge card Machine -Air conditioner -Cooler -Laptop -Wifi connection -Sofa 1 1 3 5 1 1 set
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-Table office -Printer -Fax -Copy machine -Fire extinguishers -CCTV cameras
5 set 1 1 1 1 1
Chapter 5 Operating cost

Operating Cost Advertisment Jan Feb Mar Apr May 20,000 30,000 0 0 273,112.50 468,000 333,428 First year Jun 20,000 0 0 273,112.50 468,000 333,428 Jul 30,000 0 0 273,112.50 468,000 333,428 1,104,540.67 0 0 13,200 2,222,281 Aug 20,000 0 0 273,112.50 468,000 333,428 0 0 0 13,200 1,107,741 Sep 30,000 Oct 20,000 Nov 30,000 Dec 40,000 Total
168,500
20,000
30,000
458,500
Office Equipments 269,569 0 Equipments 2,866,000 0 Law Materails 273,112.50 273,112.50 Salary 468,000 468,000 General& Admis. Electric city 333,428 333,428 Total Org TATA Truck 712,000 0 Truck Equipment 1,740,000 0 NGV Setting 2,000,000 0 NGV 7,040 11,440 Total 8,837,650 1,105,981
0 0 0 0 273,112.50 273,112.50 468,000 468,000 333,428 333,428 0.00 0 0 0 0 15,840 9,680 1,120,381 1,104,221
0 0 21,120 1,125,661
0 0 5,280 1,099,821
0 0 0 0 269,569 0 0 0 0 2,866,000 273,112.50 273,112.50 273,112.50 273,112.50 3,277,350.00 468,000 468,000 468,000 468,000 5,616,000 333,428 333,428 333,428 333,428 4,001,138 1,104,541 1,094,541 1,104,541 1,114,541 0 0 0 0 712,000 0 0 0 0 1,740,000 0 0 0 0 2,000,000 8,800 15,840 17,600 22,000 161,040 2,217,881 2,204,921 2,226,681 2,251,081 21,101,597
Table 5.1 Operating cost year 1

Second year Operating Cost Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total Advertisment 0 10,000 0 10,000 0 10,000 10,000 0 10,000 0 10,000 60,000 Law Materails 273,112.50 273,112.50 273,112.50 273,112.50 273,112.50 273,112.50 273,112.50 273,112.50 273,112.50 273,112.50 273,112.50 273,112.50 3,277,350.00 Salary 473,900 473,900 473,900 473,900 473,900 473,900 473,900 473,900 473,900 473,900 473,900 473,900 5,686,800 General& Admis. Electric city 333,428 333,428 333,428 333,428 333,428 333,428 333,428 333,428 333,428 333,428 333,428 333,428 4,001,138 NGV 16,720 14,080 15,840 13,200 11,440 12,320 6,160 5,280 5,280 7,040 14,960 15,840 138,160 Total 1097160.7 1,104,521 1096280.67 1,103,641 1091880.67 1,102,761 1086600.67 1,095,721 1,085,720.67 1,097,481 1095400.7 1,106,281 13,163,448
Third year Operating Cost Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total Advertisment 0 10,000 0 10,000 0 10,000 0 10,000 0 10,000 0 10,000 60,000 Law Materails 323,112.50 323,112.50 323,112.50 323,112.50 323,112.50 323,112.50 323,112.50 323,112.50 323,112.50 323,112.50 323,112.50 323,112.50 3,877,350.00 Salary 479,800 479,800 479,800 479,800 479,800 479,800 479,800 479,800 479,800 479,800 479,800 479,800 5,757,600 General& Admis. Electric city 333,428 333,428 333,428 333,428 333,428 333,428 333,428 333,428 333,428 333,428 333,428 333,428 4,001,138 NGV 21,120 22,880 19,360 17,072 13,376 12,320 11,616 10,208 14,080 15,840 11,440 13,200 182,512 Total 1157460.7 1,169,221 1155700.67 1,163,413 1149716.67 1,158,661 1147956.67 1,156,549 1,150,420.67 1,162,181 1147780.7 1,159,541 13,878,600

Forth year Operating Cost Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total Advertisment 10,000 10,000 10,000 10,000 10,000 10,000 60,000 Law Materails 323,112.50 323,112.50 323,112.50 323,112.50 323,112.50 323,112.50 323,112.50 323,112.50 323,112.50 323,112.50 323,112.50 323,112.50 3,877,350.00 Salary 485,700 485,700 485,700 485,700 485,700 485,700 485,700 485,700 485,700 485,700 485,700 485,700 5,828,400 General& Admis. Electric city 333,428 333,428 333,428 333,428 333,428 333,428 333,428 333,428 333,428 333,428 333,428 333,428 4,001,138 NGV 15,840 14,080 17,600 19,360 10,560 8,800 7,040 10,560 12,320 14,080 15,840 15,840 161,920 Total 1158080.7 1,166,321 1159840.67 1,171,601 1152800.67 1,161,041 1149280.67 1,162,801 1154560.67 1,166,321 1158080.7 1,168,081 13,928,808

Firth year Operating Cost Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total Advertisment 0 10,000 0 10,000 0 10,000 0 10,000 0 10,000 0 10,000 60,000 Law Materails 323,112.50 323,112.50 323,112.50 323,112.50 323,112.50 323,112.50 323,112.50 323,112.50 323,112.50 323,112.50 323,112.50 323,112.50 3,877,350.00 Salary 491,600 491,600 491,600 491,600 491,600 491,600 491,600 491,600 491,600 491,600 491,600 491,600 5,899,200 General& Admis. Electric city 333,428 333,428 333,428 333,428 333,428 333,428 333,428 333,428 333,428 333,428 333,428 333,428 4,001,138 NGV 21,120 23,760 26,400 15,840 17,600 14,080 15,840 15,840 19,360 21,120 12,320 26,400 229,680 Total 1169260.7 1,181,901 1174540.67 1,173,981 1165740.67 1,172,221 1163980.67 1,173,981 1167500.67 1,179,261 1160460.7 1,184,541 14,067,368
Chapter 6: Administration analysis
Chapter 6: Administration analysis
Management Analysis
Organization management Pineapple leaf transmute have to managing the organization by registering Pineapple leaf transmute to company limited in the name of Pineapple leaf transmute Co,.Ltd. We have to communicate with Register Partnership Firm Department, which is located in Office of Commercial Affairs of Prachuab Khiri Khan for to establishing the company limited, and then we will pay tax inform of corporate income tax. Company limited is that kind of company, which is form with a capital, divided into equal shares, the liability of the shareholders being limited to the amount unpaid on the shares respectively held by them. When will to establish the company limited, must have at least 3 persons signing together in order to prepare Memorandum and then register. Upon receiving the amount of shares, the director must register as the company within 3 months from the date of company has meeting to establish the company. Below is the name list of total partnership of Pineapple leaf transmute Co., Ltd. 1. Miss.Chonhawan 2. Miss.Chanya 3. Mr.Panya 4. Miss.Pattamaporn 5. Miss.Suchada 6. Mr.Ukrit 7. Miss Jureerat 8. Mr.Nattapong Mayko Inkong Aruntong Wisetsat Unna Jangjaroon Oupsang Siriweehpongkul
All the eight of partnership members of Pineapple leaf transmute Co., Ltd. was applied to the Board managing directors positioning, for another position we have to hire local people to be applied.
Organization Chart
Board Managing Directors (8 positions)
General Administration (1 position)
Construction (1 position)
Account and Finance (1 position)
Business Development (1 position)
Cost & Budget Control
Estimate (1 position)
(1 position)
Technician Purchasing (1 position) HR (1 position) Sale

(1 position)
Account Staff (1 position)
Marketing / PR (1 position)
Patenting / legal advisor (1 position)
Store (1 position)
(1 position)
Finance Staff (1 position)

Figure 6.1 Organization Chart
Position and tasks
1. Board Managing Directors (8 positions)

Task Administration as a whole of organization, voting to decision in any agreement.
2. General Administration (GM) (1 position)

Task General management of organization and controlling to Purchasing, Human resources, Sales and Store department. Directly to Board Managing Directors.
Characteristics Male, Female. Ages 24 40 Graduated high vocational certificate or bachelor degree in management major. More than 2 years experiences that relate to Management. Computer skill especially Microsoft Office. Have patience, enthusiasm and integrity. Fair to person under control. Honest on work. Good interpersonal relations. Abilities of languages especially English, Chinese, etc. Exempt from military service.
3. Construction manager (1 Position)

Task Control Oversee construction, maintenance. Control the technician. Directly to Board Managing Directors.
Characteristics Male, Ages 24 40
Graduated high vocational certificate or bachelor degree in construction major.
More than 2 years experiences that relate to construction. Computer skill especially Microsoft Office. Have patience, enthusiasm and integrity. Fair to person under control. Honest on work. Good interpersonal relations. Abilities of languages especially English, Chinese, etc. Exempt from military service.
4. Account & finance manager (1 position)

Task Controls regarding finance and accounting. Directly to Board Managing Directors.
Characteristics Male, Female. Ages 24 40 Graduated high vocational certificate or bachelor degree in accounting major. More than 2 years experiences that relate to Account and Financial Management. Computer skill especially Microsoft Office. Have patience, enthusiasm and integrity. Fair to person under control. Honest on work. Good interpersonal relations. Abilities of languages especially English, Chinese, etc. Exempt from military service.
5. Business development manager (1 position)

Task Controls regarding development of production and marketing. Directly to Board Managing Directors.
Characteristics Male, Female. Ages 24 40 Graduated high vocational certificate or bachelor degree in Business or Marketing. More than 2 years experiences that relate to Business or Marketing Management. Computer skill especially Microsoft Office. Have patience, enthusiasm and integrity. Fair to person under control. Honest on work. Good interpersonal relations. Abilities of languages especially English, Chinese, etc. Exempt from military service.
6. Cost & Budget Control (1 position)

Task Knowledge of finance. Precise attitude. Can be controlled in terms of costs. Directly to Board Managing Directors.
Characteristics Male, Female. Ages 24 40 Graduated high vocational certificate or bachelor degree in financial management. More than 2 years experiences that relate to Business or Marketing Management, Cost control. Computer skill especially Microsoft Office. Have patience, enthusiasm and integrity. Honest on work. Good interpersonal relations. Abilities of languages especially English, Chinese, etc. Exempt from military service.
7. Estimate (1 position)
Task Characteristics Male, Female. Ages 24 40 Graduated high vocational certificate or bachelor degree in Economics. More than 2 years experiences that relates to estimate. Computer skill especially Microsoft Office. Have patience, enthusiasm and integrity. Honest on work. Good interpersonal relations. Abilities of languages especially English, Chinese, etc. Exempt from military service. Have knowledge about marketing, and economics. Precise attitude. Can predict the marketing and economics. Directly to Board Managing Directors.
8. Purchasing (1 position)
Task Characteristics Male, Female. Ages 24 40 Graduated high vocational certificate or bachelor degree in Business Management. More than 2 years experiences that relates to purchasing division. Computer skill especially Microsoft Office. Have patience, enthusiasm and integrity. Honest on work. Good interpersonal relations. Abilities of languages especially English, Chinese, etc. Exempt from military service. Care about the purchasing of raw materials.
9. Human resources (1 position)

Task Supervision in the field of employment. Managing personnel in the organization.
Characteristics Male, Female. Ages 24 40 Graduated high vocational certificate or bachelor degree in Business Management. More than 2 years experiences that relates to human resources division. Computer skill especially Microsoft Office. Have patience, enthusiasm and integrity. Honest on work. Good interpersonal relations. Abilities of languages especially English, Chinese, etc. Exempt from military service.
10. Sale (1 position)

Task Tasking in term of product sales.
Characteristics Female. Ages 24 40 Graduated high vocational certificate or bachelor degree in Business Management, Marketing Management. More than 2 years experiences that relates to Sales division. Computer skill as Microsoft office, Adobe Photoshop. Have patience, enthusiasm and integrity. Honest on work. Good interpersonal relations. Have basic skills to sell. Abilities of languages especially English, Chinese, etc.
11. Store (1 position)

Task Control storage, warehouse.
Characteristics Male, Female. Ages 24 40 Educational Background of high school, Vocational certificate, or Vocational certificate. More than 1 year experiences that relates to Space management. Computer skill especially Microsoft Office. Have patience, enthusiasm and integrity. Honest on work. Good interpersonal relations. Abilities of languages especially English, Chinese, etc.
12. Technician (1 position)

Task Oversee of maintenance to engines, etc.
Characteristics Male, Ages 18 40 Educational Background of high school, Vocational certificate, or Vocational certificate of maintenances technician. More than 2 year experiences that relates to maintenances technician. Have patience, enthusiasm and integrity. Honest on work. Good interpersonal relations.
13. Account staff (1 position)

Task Work that relate to accounting. To analysis the liquidity of money.
Characteristic
Female, Age 24-30. Graduated high vocational certificate or bachelor degree in account major. More than 1-2 year of work experience that relate to finance. Computer skill especially Excel and Express. Can analysis the liquidity and financial of company. Be carefully detailed person and good understanding the principles of financial and accounting.
Have patience, enthusiasm and integrity. To be honest on work.
14. Finance staff (1 position)

Task Work that relate to financial. To planning money. Manage and control budget of company.
Characteristic Female, Age 24-30. Graduated high vocational certificate or bachelor degree in account major. More than 1-2 year of work experience that relate to finance. Computer skill especially Excel and Express. Can analysis the liquidity and financial of company. Be carefully detailed person and good understanding the principles of financial and accounting. Have patience, enthusiasm and integrity. To be honest on work.
15. Marketing / PR (1 position)

Task Work that relate to marketing. Contacting to customers. Product advertising.
Characteristic
Male, Female, Age 24-30. Graduated high vocational certificate or bachelor degree in Marketing Management major.
Computer skill as Microsoft office, Adobe Photoshop. More than 1-2 year of work experience that relate to marketing. Be creative. Have patience, enthusiasm and integrity. Honest on work. Good interpersonal relations.
16. Patenting / legal advisor (1 position)

Task Legal counsel.
Characteristic Male, Female, Age 24-30. Graduated high vocational certificate or bachelor degree in Law major. Computer skill as Microsoft office. More than 1-2 year of work experience that relate to Law. Have patience, enthusiasm and integrity. Honest on work. Good interpersonal relations.
Administration Cost
1. Employee salary
Wage rate for our organization -General Administration (1 position) -Purchasing (1 position) -HR (1 position) -Sale (1 position) -Store (1 position) -Construction (1 position) -Technician (1 position) -Account and Finance (1 position) -Account Staff (1 position) -Finance Staff (1 position) -Business Development (1 position) -Marketing / PR (1 position) -Patenting / legal advisor (1 position) -Cost & Budget Control (1 position) -Estimate (1 position) Labor Total (20 position) 15,000 15,000 15,000 15,000 25,000 15,000 25,000 15,000 15,000 25,000 15,000 15,000 20,000 30,000 9,000 315,000 (180,000) 153,000 468,000
** Remark Give 0.02% commission of total sale for sale person, which is not include the salary.
28,000
Facility cost 1. Office equipment / Misc.
No 1 2 3 4 5 6 7 8 9 10 11 12
Description Wedge card Machine Air conditioner Cooler Computer Wi-Fi connection Sofa (set) Table (set) Printer Fax Fire extinguishers. Chairs CCTV cameras.
Unit x Price 1 x 7900 1 x 25,800 2 x 4,990 5 x 23,500 1 1 x 7,900 5 x 3,690 2 x 3,105 1 x 3,990 1 5 x 1,990 1 9,950 7,900 7900
Total price
25,800 9,880 117,500
18,450 6,210 3,990
Table 6.1 Office equipment
2. Electricity expense / months

Estimated that usage of electricity 300,000 unit/month x 1.6660 Add. (+) Service expense Total Electricity expense / month = = = 499,800 baht 228.17 baht 500,028.17
Table 6.2 electricity
Table 6.3 electricity services
3. Water expense / month

Estimated that usage of water 80 cu.m/month x 14.19 baht Add. (+) General Service Add. (+) VAT 7% Total water expense/month = = = = 1,192 Baht 30 Baht
83.44 Baht 1305.44 Baht
WATER TARIFFS
Effective December 1999
Table 6.4 Water Tariffs ** Remark: 1. VAT (not included) 7% 2. (General services) 30 baht
4. TOT Telephone expense / month

Maintenance costs Fax (2 baht/time) 200 Baht/Month 200 Baht/Month
*Remark (3baht/Minutes) for a call in local and (3baht/Minutes) for a call within Thailand.
Figure 6.2 Telephone fees
5. Internet expense / month

3BB 10M Total = 590 baht / month 590 Baht
Figure 6.3 the 3BB internet packages
Chapter 7 Financing management
Chapter 7 Financing management
Chapter 8 Rick of management
Chapter 8
Rick of management Potential risk to the company at any time in the future both of internal and external. It's inevitable. Therefore, we must be aware of the risk that it happens to deal with these problems. External risk Political Thai government is extremely support the agriculture of the country because it is one of main income of Thailand so, in politics it is not too much trouble. Inside of politic, now is big problem of Thailand, there are conflict between red shirt and yellow shirt. If this problem happens again, Serious situation because many customers fear and insecurity in the country because the airport. We can't send our product out. They'll choose the other country and our product will had so many because it does not spread out to different countries. If its occurs again. We will solve problems by send our product at a hotel, resort, factory furniture, curtains factory, carpet factory, souvenir shop and Brady in the country and other areas that does not has a serious situation. Economic Economic has an influence to worldwide and is main factor that affect directly especially the business. Economic is an indicator to predict such as income, GDP, standard of living, and growth rate of business. If occur economic problem or income reduce, people will increase more carefully to spend money many businesses will lose of sale, that may risk to small and new business and may risk to our business. Especially agriculture: 1. Ingredients of agricultural raw materials. 2. Material has low durability or rot easily. 3. Productivity varies with material since we cant achieve our goals if there is not enough material.
Socio-cultural Today, consumers need many choice and trend global warming is now,were have a unique and natural strengths of our production and not same fabric in the country and our target have demand for natural and innovative and we must show the nature of the consumer market, but we must recognize that different from Barong of the Philippines. Technology In countries with growing economies, we have creative design group is a creative imagination and mix combined with knowledge of the technology, ability to meet the cultural life of the people in the target market. If Thailand can leverage the textile industry to produce products as soon as it is made of textile and apparel industry is also a source for Thailand. Generate significant revenue for the country. And reduce dependence on imports of foreign key technical textiles as well as export markets. Therefore it is very important technology for the production of textiles, we should choose those with the skills and knowledge of our technology is our job to not let the little mistakes and checks our tools every week.
Internal risk We are new weaving factory ,so our labor are lack experience and our company should to building trust to customers in part of product and service, but these risk we can solve by hire professionals control machine (Engineer) .Important in all of risk our company can avoid. Part of internal risk includes;
Strategic risk Strategic Risk Management is a process for identifying, assessing and managing risks and uncertainties, affected by internal and external. Events or scenarios that could inhibit an organizations ability to achieve its strategy and strategic objectives. Planning is a strategy that effect to profit of our company. So our company should be planning both internal and external such as estimate situation in the future that can make problem to our company , occur new competition company in the future , often adaptation strategy of company , attempt to study competitor , and study weakness and strange for improve company.
Marketing risk Marketing risk is common to an entire class of assets or liabilities. The value of investments may decline over a given time period simply because of economicchanges or other events that impact large portions of the market. Asset allocation and diversification can protectagainstmarket risk because different portions of the market tend to underperform at different times. Our company can solve problem by we always survey marketing. We will planning marketing by use 4Ps marketing strategy, this strategy can indicator point of our company Example : Product : Silk of pineapple , logistic. Price : Product export to are expensive more than in country
Place : Our office (Factory) Promotion : Website , Social network
Operation risk Operation risk is a risk that occur fromerrorsinthe implementation.Operational Risks are divided into three major aspects of the operation;Employees (Human Error) for the fraud (Fraud) and technical failure (Technical Failure). - Our business put the right man in the right job for potential of human resource. - Our company always seminar and training skill of labor. - For the technology system, our business have staff care and advise the other employees, when the technology system have the problem they can solve the problem right now because our company training employee all the time.
Financial risk It is very important because this risk is a indicator to company that loss profit or get profit. our business may be loss the profit when dont good manage such as; occur from corruption of insider , loss of profit from selling , lack of skill or knowledge of accountant . - Prevent the corruption by inspection account from every department in every day and do the report in every month. -In part of account department need the accountant that can reliable and honest in part responsibility.
Table 8.1 Risk of sale decrease 5%, 10% and 15% for 5 Years
Table 8.2 Risk of sale decrease 5%, 10% and 15% for 5 Years
Table 8.3 Summary risk of sale decrease 5%, for 5 year
Table 8.4 Summary risk of sale decrease 5%, for 5 year
Table 8.5 Summary risk of sale decrease 10% for 5 year
Table 8.6 Summary risk of sale decrease 10% for 5 year
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Pineapple Leaf Transmute Co.,Ltd.

Mayko Inkong Aruntong Wisetsat Unna Jangjaroon Oupsang Siriweehpongkul

2. Miss.Chanya 3. Mr.Panya 4. Miss.Pattamaporn 5. Miss.Suchada 6. Mr.Ukrit

Table 3.6 Marketing Expenses

15 Table 8.6 Summary risk of sale decrease 10% for 5 year

Background and significant of the project

Species of Pineapple in Thailand

Figure 1.1 Species of Pineapple

Pineapple fiber production process.

Figure 1.3 Species of Pineapple

Fermented pineapple leaves.

Activities and Time Frame

Table 1.1 Time frames, since November 2012 - February 2013

Chapter 2Industry Profile

Chapter 2 Industry Profile

Thailand situation of Pineapple industry

Thailand situation of textile industry.

Figure 2.1 (From: Textile Development Institute.)

Figure 2.2 roller cards to separate fiber

This is roller card to separate fiber

L: fermented pineapple leaf before separate

R: separated fermented pineapple leaf

Figure 2.5Wash Synthetic pineapple fibers

Wash Synthetic pineapple fibers: wash them to be clean this is everythingtheled

Chapter 3 Market analysis

General information of Prachuab Kiri Khan Province

Figure 3.1 show the provincial seal of Prachuab khiri khan

Figure 3.2 show the place of Prachuab Khiri Khan Province

General Environment Analysis

Figure 3.3: Environment factors of organization

-Social and Environment

Competition Analysis (3C Analysis) 1. Competitor Analysis

Our client S.B. Furniture Industry

Raw material producing to be goods

Index living mall

Raw material producing to be goods

Raw material producing to be goods

Raw material producing to be goods

Producing with Innovation.

And Aiming for Utilization.

A Passion for Life is A Passion for PASAYA

THE UNIQUENESS OF PASAYA

Raw material producing to be goods

Raw material producing to be goods

Raw material producing to be goods

Raw material producing to be goods

Raw material producing to be goods

SINSUTHA Co., Ltd

Raw material producing to be goods

Export to Japan partnership

Raw material producing to be goods

Raw material producing to be goods

Raw material producing to be goods

(..) .(..%) 1 10. 9

13. 15 14. , , (Bill of Lading)

Disadvantages Wash with detergent. Heat and melted

Disadvantages Wash with detergent. High price Progressive Shrinkage

Synthetic fiber chemicals

Disadvantage: Easy to flaky.

Disadvantage : - Sensitive to heat.

Synthetic fiber from natural materials

Disadvantage No Heat resistant.