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BA (Hons.) GRAPHIC DESIGN

Module Code

Module Title

OUGD303

FINAL MAJOR PROJECT

LEVEL

06

Outcomes

1

FINAL MAJOR PROJECT STATEMENT OF INTENT

Baljeet Kaur Samra

b-samra1013fmp.blogspot.co.uk

Rationale

A focus on branding and identity within the retail and interior environment directed towards print and typographically driven design.

Subjects / Themes

Beauty & Health / Fashion / Photography / Interior design / Consumerism / Social media.

Design Disciplines / Creative Development

Typography / Packaging design / Retail design / Publication design / Surface pattern design

Although my briefs are quite varied I will be looking at making them tie together in some way so there is a consistent theme across them. The colour trends that I pick up in the tigerprint brief will influence this seasons colours so will be relevant to the cosmetics packaging. The skills that I develop with the editorial design for the 1984 publication will be important for the Interior Design yearbook. Typography will be relevant for all of the briefs and again packaging is a core focus for 2 of the briefs.

Practical Skills / Workshops – what, why and when?

Print / Surface pattern design

Want to further develop my knowledge about print, because well print is amazing. I know my work has taken a bit of a surface pattern direction and instead of focusing too much just on making pretty patterns I want to work with this in the broader context of branding and retail design. I think that for the tigerprint brief I will potentially be looking at wallpaper and soft furnishings so it might be a good time to look at screen printing as it will be relevant. One of the skills that I might need to look into is laser cutting – for the branding for Natisha as she is quite keen on having lasercut business cards.

BRIEF 1 DOUWE EGBERTS COFFEE (Collaboration with Sarah Pritchard)

Deadline

March (YCN deadline) May for the module deadline.

Branding investigation based on a Douwe Egberts coffee with a focus on packaging & promotion.

BRIEF 2 TIGERPRINT COLOUR BRIEF / HOMEWARE

Deadline

May 29 th.

Surface pattern investigation based on colour with a focus on printed textiles and homeware.

BRIEF 3 BRANDING

Deadline

May 29 th Vinatge luxe by Easter.

- Printed Textiles student Elizabeth Smith

- Photography Student Natisha Greenaway

 

- Vintage Luxe, Lauren Rose Cooley

Branding investigations into print based design with a focus on printed textiles, photography and vintage jewellery.

BRIEF 4

Deadline

Easter.

THE STORY OF 1984

Research investigation into the story behind 1984 with a focus on editorial design and publishing.

BRIEF 5 MAKEUP / COSMETICS BRANDING

Deadline

Easter.

Print based investigation into cosmetics and makeup with a focus on packaging, retail and promotion.

BRIEF 7 INTERIOR DESIGN YEARBOOK

Deadline

May.

An investigation into screen based design, for a creative PDF that showcases the graduating year with a focus on an accompanying piece of print that should be low budget and easily mass produced.

ADDITIONAL BRIEFS

Deadline

 

BRIEF 8 GEEK TABLE COLLECTIVE

May.

Rationale A collaboration between myself, Sarah, Beth, Sophie, Kirsty, Kirsty, Claudia and Lisa with a focus on working on regular briefs that produce simple outcomes with the plan to host an exhibiton at the end of the year.

BRIEF 9 PROCESS BEAUTY ONLINE BLOG

 

May.

Rationale To create an online blog that focuses on beauty and fashion, creating a platform for bloggers and individuals who are interested in beauty to be able to interact. Using the blog and social networking to show how people can interact with each other.

Contextual references / Designers / Studios / Companies (specific)

 

irvingandco.com

dalziel-pow.com

gregorybonnerhale.com

blacksheep.uk.com

checklandkindleysides.com

ny-londesign.com

The studios listed above have a real focus on the type of work that I would like to produce, from working with just packaging, to interior design and then Kindleysides and GBH who really focus on the retail environment.

Print based design / packaging design / interior and retail design. Web – mainly social media, social networks and blogs. I think I find social media and interaction using blogs and social media a lot more interesting that just web design and this is probably something I would look into more.

RESEARCH ACTIVITY The Fedrigoni acroprint White Lies exhibition at Leeds Gallery. (Team Impression and Design Project)

Deadline

31 st Jan 2013.

Details

Sexy print.

RESEARCH ACTIVITY Spring Fair International - www.springfair.com

Deadline

7 th Feb 2013.

Details Spring Fair offers an inspirational selection of new and returning feature areas designed to help guide your buying decisions. Feature areas are interactive zones around the show, giving you access to exclusively edited product selections, live demonstrations, catwalks and displays.

RESEARCH ACTIVITY Grand Designs Live

Deadline

N/A

Details Looking at current homeware, lifestyle and building trends. Relevant for the tigerprint brief but also gave an interesting insight into the retail design and environment.

RESEARCH ACTIVITY

Deadline

Easter.

Visiting homeware stores and stockists,

- Laura Ashley

- Dunlem mill

- IKEA

- Next Home

Details Visiting a range of homeware stores to get an idea of current trends in terms of colours and themes and looking at which products are selling.

RESEARCH ACTIVITY Potential visits to design studios

Deadline

Easter.

Details Going to look at trying to visit some studios that specialise in retail graphic design, will be relevant for a few of my briefs as well as for the design context side of thinks. Checklands Kindleysides is based in Leicester so it would the one I would like to try and visit the most.

BIBLIOGRAPHY

BOOKS / TEXTS - (Harvard Referenced)

Calver, G, (2001) Retail Graphics, Sussex: Rotovision.

JGA, (2007) 1000 Retail graphics: from signage to logos and everything in-store, Gloucester:

Rockport publishers.

Anvil Graphic Design, (2005) Pattern + Palette sourcebook: a complete guide to choosing the perfect colour and patter in design, Rockport: Rockport Publishers.

Chabaneix, G, (2008) The way we live with colour, London: Thames and Hudson.

Morgan, T, (2008) Visual Merchandising: window and in-store displays for retail, London: Laurence King.

Saito, K, (2005) Cosmetics package design, Tokyo: P.I.E Books.

MAGAZINES / JOURNALS / ARTICLES – (include publication date and details)

Grand Designs

Baseline

Creative Review

ON LINE REFERENCES / WEBSITES / ARTICLES (include specific urls)

irvingandco.com / dalziel-pow.com / gregorybonnerhale.com / blacksheep.uk.com / checklandkindleysides.com / ny-londesign.com

pantone.co.uk / trendbible.com/blog/tag/homeware-trends/ countryliving.com/homes/decor- ideas/2013-color-trends / globalcolor.co.uk/mix-trends.php

neverforget84.com

vintage-luxe.co.uk

illamasqua.com / benefitcosmetics.co.uk / maccosmetics.co.uk / viviannadoesmakeup.com / sprinkleofglitter.blogspot.com / ymbeautyblog.com

OTHER REFERENCE MATERIAL (Films, events, exhibitions, conferences)

Grand Designs Live Spring Fair Leeds Print Festival Jelson Homes Leicester

ACTION PLAN

Brief

What do you need to do?

Deadline

1

Submit by YCN Deadline – extend the rest of

March

YCN

2 Tigerprint

Submit designs to tigerprint by Feb 14 th

Feb 14 th

3

Send Vintage Luxe business cards to print – done

 

Branding

Design and send jewellery labels to print

3 rd week of Feb

Gather content from Natisha & Elizabeth

8 th Feb

4

Finalise content for publication from dissertation

22 nd Feb

1984

5

Choose make up / cosmetics brand

11 th Feb

Cosmetics

6

   

DC

Studio Visits

Easter

7

/

 

interior Design

Yerbook

8

   

Geek Table

Finalise exhibition date and venue

By end of Feb

9

   

Process

Branding & Layout Define content for next 8 weeks – have a plan of all the posts and ensure that there is a new post going up every other day.

20 th Feb

Beauty –

Online blog

22 nd Feb