Darft Bee Company, Section 1, Seat11

Project Feasibility Study
2012
Bee Company Project Feasibility 2012
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Present
Aj.Chaiyawat Thongintr
Group member
Nuphong Natarat Chakrit Min Ngarmpak Suphastra Souwalak Aksarapak
Pongsak Intraprom Jindawa Zeng Sendorn Kanjanaphruek Cheiwching Tweerodjanakun Section 1
ID: 5131203027 ID: 5131203094 ID : 523123034 ID : 5231203504 ID : 5231205017 ID 5231205157 ID: 5331203135 ID : 5331203145
Chapter 1 Introduction
1.1 Background and significant of project The reason why we do delivery food and reserve table. Because nowadays people love comfortable live*. Food delivery service is the best way for who do not have time to buy food by them. Because people have busy life they are work hard and study hard. Some of them have problem with traffic jam**. Our company are helping people to decrease time to select restaurant, find number of restaurant for reserve the table and we delivery food. Our company is collect information of many restaurants in Chiang mai. Our company open the website for search the location of restaurants, menu, reserve the table. Some of restaurants can delivery to customer. And we have telephone number that easy to remember. Customer can call at our company they can get number and information of restaurants. Our revenue comes from sell the area for advertisement on our web site, delivery service and deal with restaurant for commissions. This business use low cost so will make much profit. Now our company has information of 79 restaurants in Chiang mai. And it will be good for traveler that looking for restaurant, because our target is people loves comfortable lives. Chiang Mai is the province in north of Thailand. Chiang mai is very popular province in Thailand many tourists select Chiang Mai to visit in their vacation. Chiang mai have good view and fresh air many people and tourists move from their home town and live in Chiang mai. So Chiang mia is a good choice to do this business.
Source: *http://www.pattanakit.net/index.php?lay=show&ac=article&Ntype=53
**http://www.ontheroadthailand.com/ChiangMaiCityTraffic.htm
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Population in Chiang Mai Age 0-14 15-29 30-44 45-59 60-74 75-80 up Not-thai nation total Population 174,528 219880 217,944 230,576 86,304 38,612 62,361 1,030,205
Source: http://tisccm.moc.go.th/tisc/content.aspx?file_upload_id=1933
Population in Chiang Mai

250,000 200,000 150,000 100,000 50,000 0 0-14 15-29 30-44 45-59 60-74 75-80 up Not-thai nation Population
Source: http://tisccm.moc.go.th/tisc/content.aspx?file_upload_id=1933
Project Objective To study customer behavior. To study feasibility of company. To understand market analysis, technical analysis, financial analysis. To avoid the risk that can occur all time.
Benefits of Have more skill and efficiency to do the project Feasibility. Have more ability to solve the problem when situation change. Can evaluate and identify the meaning of the Project Feasibility. Identify the benefits of this study.
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Activity/Time frame
Operation Method Discuss within group about what is business that we will choose Business Project Identify Ch1 Business Introduction Ch2 Industry Profile Ch3 Market analysis (To do the market analysis.) Ch4 Technical analysis (To do the technical analysis.) Ch5 Production and operation analysis Ch6 Administration Analysis Ch7 Finance Analysis Ch8 Risk management (To search for risk management) Ch9 Summary Collect the information to do project report. Edit report and making presentation Project Presentation November 1 2 3 4 1 December 2 3 4 1 January 2 3 4 1 February 2 3 4
Chapter 2
Industry Profile
Nature industry Ordering and Delivery is Popular for a long time but anyone know about this business. Today a delivery business is help to People do not waste time. You can waste a food in the house and many companies is Specified period of time in the transmission can help your company is Reliable. A delivery business is popular in many company such as KFC, pizza etc. many companies can use a Motorcycles for delivery .The business is more interesting in today it time is people do not have much free time. 2.1 Delivery Delivery is the process of transporting goods. Most goods are delivered through a transportation network. Cargo (physical goods) are primarily delivered via roads and railroads on land, shipping lanes on the sea and airline networks in the air. Certain specialized goods may be delivered via other networks, such as pipelines for liquid goods, power grids for electrical power and computer networks such as the Internet or broadcast networks for electronic information. The general process of delivering goods is known as distribution. The study of effective processes for delivery and disposition of goods and personnel is called logistics. Firms that specialize in delivering commercial goods from point of production or storage to point of sale are generally known as distributors, while those that specialize in the delivery of goods to the consumer are known as delivery services. Postal, courier, and relocation services also deliver goods for commercial and private interests. Source: http://en.wikipedia.org/wiki/Delivery_(commerce)
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2.2 Consumer goods delivery Most consumer goods are delivered from a point of production (factory or farm) through one or more points of storage (warehouses) to a point of sale (retail store), where the consumer buys the good and is responsible for its transportation to point of consumption. There are many variations on this model for specific types of goods and modes of sale. Products sold via catalogue or the Internet may be delivered directly from the manufacturer or warehouse to the consumer's home, or to an automated delivery booth. Small manufacturers may deliver their products directly to retail stores without warehousing. Some manufacturers maintain factory outlets which serve as both warehouse and retail store, selling products directly to consumers at wholesale prices (although many retail stores falsely advertise as factory outlets). Building, construction, landscaping and like materials are generally delivered to the consumer by a contractor as part of another service. Some highly perishable or hazardous goods, such as radioisotopes used in medical imaging, are delivered directly from manufacturer to consumer. Home delivery is often available for fast food and other convenience products, e.g. pizza delivery. Sometimes home delivery of supermarket goods is possible. A milk float is a small battery electric vehicle (BEV), specifically designed for the delivery of fresh milk. Source: [http://en.wikipedia.org/wiki/Delivery_(commerce) ]
Situation Industry Now a day people want to convenience life. So Bee Company creates a demand for customers. The Company KRC Co, Ltd. Indicate overall of delivery business clear of a tread growth up and it is expected that chance to expand into markets. One reason due come from ownerships began to turn to use delivery as a channel in the increase selling products. For delivery company of Thailand has 2 ways are law material delivery company and Instant delivery company. This is the summary from The Company KRC Co, Ltd. In the 2008 the delivery company in Thailand with the value of around 5000 million baht increased 15 percent when compared with 2007. The Company KRC Co, Ltd. a good business when the current food item discovery. The value of the market is in a high-scoring, it is not unusual to find that a relatively competitive force. If the employer is a skilled reader plus have more transparently, it can pull the competitor's market share came to its ownerships. "Good food and interesting discovery, company counted as a business in this era because the value of the market is in a highscoring, and also an opportunity to expand the market further, but many employers may want to take additional market research, more specifically only to the market is the market where entrepreneurs can create more high-value." The Company KRC Co, Ltd. is directed to the employer the food home. Start operates. Even though it is the beginning of a small house, but not long after the family can growth until it became widely accepted. "Opening the company somewhere, there must be a very long run that atheist 1 year and miscellaneous expense burden is a loss we discuss whether there is any other way to bring food to the empty or customers alike, it is a good summary of the match to make the discovery, she. Under the grace brand is a good number of all-in-one terminals. When the "back story of 2007, listen to the starting point. And so it goes with business principles before the investment. The owner of this business will continue to investigate the treatment of the data is very interesting from the Thai farmers research center that indicated that the number of food, good business, although the period in Thai. There are 5,000 million baht purchases. They think that even a major employer on the market, but also seems to win more because it is a high-value market. "We caught a good number of food markets that the issues she seems to have this space to insert at beginning with education, for example, from major brands him aloud previously by both marketing strategies and our delivery area menu for this information sufficiently long. In that case he may not request inserted into a split market difficult. " (source:, http://www.matichon.co.th/news , 2 June 2010)
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PRODUCT & SERVICES IN GENERAL
Whats our company? At our company, we believe ordering food online should be fuss-free, fast and definitely fun. Banish the pain of cooking and cleaning up! Enjoy a variety of cuisines at your home or office. With just a few simple clicks, Our Company helps you to easily order food over the internet. Steaming hot food is conveniently delivered to your home or office. Order Online, the Restaurant Delivers Customer can select menu and restaurant from our website. Searches in its network of delivery restaurants, and shows you a list of restaurants that deliver to your address, whether it is your home, office or campus. You can choose a restaurant according to a cuisine you like, such as Pizza, KFC, Chinese food, and Thai food. You can found a restaurant you like? View the menu, choose your dishes and place your order online, our service is completely free and as easy and simple.We are now open at 8 a.m.
Order food in Chiang Mai from 79 restaurants
Restaurant name Buffet Lovers Chiang Mai Nisuan Arom Dee Ban Koom Noodle Kun Phang Noodle KaoMunKai Nuntaram Suandok Pot roast Noodle Yatai Ramen Babylon
Location Nimmanhemin Kan Klong Chon Pra Tan Flower & Garden Wing 41 Kan Klong Chon Pra Tan Nimmanhemin Nimmanhemin Huay Kaew Front of Chiang
Type of restaurant Buffet Noodle Restaurant Noodle Noodle
Cuisine
Option
Noodle
Restaurant
Mai University Uncle Wak & Sister Yai Flower & Garden Wing 41 Genki Ramen Tei Nimmanhemin Centara Duangtawan Night bazaar hotel Arhan Tar Mr. Jame Iberry Chiang Mai Sanga Cheung Doy Shabu Shabu Chiangmai Grandview Robinson Airport plaza Flower & Garden Wing 41 Nimmanhemin Nimmanhemin Santidham Chiang Mai Lumpang Super street Hand Dong Road
Noodle Restaurant Buffet hotel Restaurant Noodle Restaurant Ice Cream Restaurant Buffet hotel
Restaurant
JokeChangMoi Boat Armaa Mu Khun Nai Salad KaoMunKai KritOCha GoDeng HoDeng Tonpayorm SuSuRan Banana friend Aunt Na Kuseen doctor noodle Noboru Kaw Tom SuanDok Ma-led kah fe Kitchen
Santidham Front of Chiang Mai University Nimmanhemin Be hide of Chiang Mai University Santidham Kan Klong Chon Pra Tan Mahidol Road Nimmanhemin Nimmanhemin Front of Chiang Mai University Flower & Garden Wing 41 Be hide Chiang Mai University Ping river
Restaurant Ice Cream Restaurant Noodle Restaurant Restaurant Restaurant Noodle Buffet Roadside Noodle Restaurant Restaurant Restaurant Ice Cream Restaurant Restaurant
Le Crystal Restaurant
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Kao Soi Mea Sai SaArt KaNomGeen LomKao Simirun Seafood The teashop Tita gallery Su casa
Santidham Klang Wiang Chiang Mai Be hide Chiang Mai University Meajo road Front Chiang Mai University Maerim rode Nimmanhemin
Noodle Noodle Noodle Restaurant Restaurant Ice Cream Restaurant
Restaurant
MuPingKhunPor Aong TipRot AI Sushi Kratumband Noodle Tsunami sushi bar ESarnOneMilionPercent Nida The Secret
Nimmanhemin Klang Wiang Chiang Mai HuayKaew Etc. Front Chiang Mai University Front Chiang Mai University Nimmanhemin Chang Khlan
Road Side Noodle Restaurant Noodle Restaurant Restaurant Road Side Restaurant
KinCen PingGaWa Pooyim Seafood Restaurant Rad mango BanKanoomJeen Monkey Club RotSaweay
Front Chiang Mai University Railway Chiang Mai Lampang Supper road Front Chiang Mai University Wadjedyod, Khuangsingha Nimmanhemin Surrounding-moat
Restaurant Buffet Restaurant Restaurant
Ice cream Restaurant Pub & Restaurant Noodle Restaurant
Mrs.Icy Kaiyangchoengdoi Krachung Tong Meajo
Mahidol Road Nimmanhemin Meajo road
Ice Cream Restaurant Karaoke Restaurant Restaurant Restaurant Restaurant Restaurant Restaurant Restaurant
Cake Cottage Kitchen Hush Burger King Talae Mahachai by PaPad sushijiro Chawfahtaleakram Seafood
Nimmanhemin Railway Night Bazaar Etc. Nimmanhemin Flower & Garden Wing 41
Gohantei Ramen Ya Vittoria terrace Coffee Madamian Ran-hna-thng mr.juicy G&M German Sausage
Surrounding-moat Be hide Chiang Mai University Ping river Meajo road Sunkampang road Klang Wiang Chiang Mai Doisaket Road
Restaurant Road Side Coffee shop Buffet Coffee shop Coffee shop Restaurant Restaurant
Kad Kafe
Chang Khlan
Restaurant
Sukonta Moo Kung Kata Khun Churn
HuayKaew Nimmanhemin
Buffet Buffet Restaurant

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Cheesecake by Aoybakery Home Fresh ice cream Fresh milk Ice cream CoffiZebra Kazokutei BanRomMai
Chang Khlan
Nimmanhemin Front of Chiang Mai University
Buffet Coffee shop Restaurant Ice cream Ice cream Coffee shop
Chang Khlan Chang Khlan
Restaurant Karaoke Restaurant Restaurant Buffet Buffet Restaurant Restaurant Restaurant
Ma Yom Kitchen MK Restaurant Fujian Chinese Restaurant Fha ThaNee Fish Noodle Dude cafe
Nimmanhemin Hangdong road Sunkampang road Nimmanhemin Nimmanhemin
FaHam MuKaTa Khantoke Old Chiangmai Cultural center Kaofae coffee shop and restaurant KawTom BangKok Pon Yang Khum Chiang Mai Rosewood Restaurant
FaHam Wualai - Thipnate
Buffet Restaurant Buffet Restaurant
Mea Rim road
Coffee shop Restaurant Restaurant Buffet Restaurant Restaurant
Flower & Garden Wing 41 KanKrong Chonprathan Hangdong road
Mr. Chan & Miss Pauline
KanKrong Chonprathan
Restaurant
Zear FishNoodle Phuket Seafood Chiangmai Pizza N Pasta Kad Buffet
Fah Ham KanKrong Chonprathan KanKrong Chonprathan Hangdong road
Noodle Restaurant Restaurant
Restaurant Buffet
Kabuki grill punna place LumLum Cuisine de Garden Bamee Meaw Meaw Somtum Solao Sweet Room Chan Cafe and Beds Wagaya Tengoku de cuisine Charin Pie
Nimmanhemin
Buffet
Meajo road Hanggong road Flower & Garden Wing 41 Nimmanhemin HuayKaew Nimmanhemin Nimmanhemin Sunkampang road Nimmanhemin
Buffet Restaurant Restaurant Restaurant Restaurant Coffee Restaurant Coffee Buffet Restaurant Buffet Restaurant Coffee
The Steak House Pub & Restaurant Krua Ya Bistro 1
Changpuek, Kamtheang KanKrong Chonprathan Wualai Thipnate
Pub& Restaurant Restaurant Restaurant
Somtum KonU-dorn
Santitham
Restaurant
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Auberge Chiangmai French and Steak
Mahidol rode
Restaurant
Misone Restaurant Krua DoyCum Tong Yufuku yakiniku Yod Aroi SaksitVegetariansFood IceDEA Chiangmai
Nimmanhemin KanKrong Chonprathan Nimmanhemin Nimmanhemin Changklan Flower & Garden Wing 41 Nimmanhemin
Restaurant Restaurant Restaurant Buffet Restaurant Restaurant Restaurant Coffee Ice cream Restaurant
Guu Fusion Roti and Tea O black joe
Nimmanhemin
Front of Chiang Mai University Klang-wiang Chiang Mai Klang-wiang Chiang Mai Klang-wiang Chiang Mai Nimmanhemin
Restaurant
KonTai Ahh Noodle ToopNoi Pla poen Coffee and Restaurant Uno Due Tre DIY Pizza and Restaurant SaiJai Coffee & Food
Restaurant Noodle Restaurant Coffee Restaurant Restaurant
Sunkampang road
Front of Chiang Mai Univrsity
Monkaew Coffee
Front of Chiang
Buffet Coffee Ice cream Restaurant Coffee
Mai University Alert restaurant & bar Thapea Restaurant
La Casa de Nimman
Front of Chiang Mai University Nimmanhemin
Hotel Coffee Restaurant Coffee
Have A Nice Day Coffee @Nimman Volcano Ice SuanHom KawLum Steak Pee Mee Comedara
Kiang-wiang Chiang Mai Doisaket road Suntithum Ping river
Ice cream Karaoke Restaurant Restaurant Restaurant
Buffet lovers Chiangmai Neko Yakiniku
Nimmanhemin
Buffet Restaurant Buffet
Nimmanhemin
Source : http://www.chiangmaiaroi.com/aroi/browse.php
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Chapter 3 Market Analysis

Genaral Environment Analysis (PEST)
Market Analysis Genaral Environment Analysis (PEST) Political To operate business in Thailand need to following Thai Policies which is Department of Business Development Ministry of Commerce that Company Limited Registration According to the Civil and Commercial Code, Company Limited is that kind of company which is formed with a capital divided into equal shares, the liability of the shareholders being limited to the amount unpaid on the shares respectively held by them. There are details of Company Limited Registration According to the Civil and Commercial Code in appendix part. (Source: Department of Business Development Ministry of Commerce Thailand;http://www.dbd.go.th , 26 Apr 2010) In April 2012, Thailands Central Wage Committee raised the daily minimum wage for the first time since December 2010. The minimum wage was increased by almost 40% across six provinces Bangkok, SamutPrakan, PathumThani, SamutSakhon, NakhonPathom, and Nonthaburi while the province of Phuket, saw a 36.75% increase. The daily minimum wage now ranges between 222 and 300 baht depending on province. The increase came as a relief, especially for poorer households or low income groups facing above average Consumer Price Index (CPI) inflation relative to the nations CPI.
Thailands Unprecedented Increase in Daily Minimum Wage
Chart provided by: CEIC Conversely, Thailands inflation has seen only a modest increase of 2.47% nationwide and 2.39% in Bangkok, as of April 2012. However, the full effect on inflation of the daily minimum wage hike is not expected to manifest until the 300 baht daily minimum wage is implemented across all provinces as of January 2013. if our country have a politic problem its will make almost of people dont come to buy our product if our country dont have problem about politic almost of foreign and people within country will use money to buys the thing and its have an effective in past of tax because when we set the business in every year we will pay the tax is more than interest its will make our business will be stop because if expense more than interest we can not still and the regulation of politic if more limit of regulations its will have some of problem with our business such as regulations about set up the business or transportation, advertising (source: Pisinee Leelafaungsilp in Thailand CEIC Analyst, http://blog.securities.com, 3 Aug 2012)
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Economy Economics is a science that studies about the way one is restricting production resources for the production of goods and services for maximum benefit. The economic factor will not have an effect on the bee company, the economic factor didnt have an effect to the rate consumption is also growing continuously, so it gives the opportunity for company to get market share. Each company sector faces challenges at the moment, waving to the economy and service should decrease by the Board in 2012. Cost control, efficiency of management and commodity prices fall to help offset declining sales of the fall in the economy. According to research by direct vote, The company that can improve your quality service and offer consumers true will be those who enjoy the positive results in2012. Social Foreign environment factors have influenced this companys strategies marketing. Now, society of Thailands people need more convenient in daily life. Because of in present is participate life. Anyway people need foods then people favorite dinning outside more. Also there are many new innovations that choice customers needed. More over dining outside easy for reservation make they feel comfortable. When they go to dinner have feel different, location, atmosphere and service that all can make they like very importance person (VIP.) Technology Now, technology is the factor for the companys and potations. It E-commerce, telephone etc. is easy, fatly and popular in this industry, the following: The efficiency of companys advertising, marketing and promote programs by new technology advertising of internet network. This advertising will make the product more attractive. It is good element to supporting promotion of products in the media are more likely to use technology to sell their products more effectively. The networking can use easy contact among consumer and entrepreneur. Include the increase in sale and volume of product to the company.
Competitor analysis
Bargaining Power of Suppliers Food delivery service industrys main suppliers are transportation and software technology. The basic content of food delivery service is that the food delivery services ultimately rely on the flow of material from the sender to the recipient. Suppliers bargaining power is weak, and seizing the initiative in the market. Bargaining Power of Buyers The food delivery service mainly is food delivery. In the Thailand, such as KFC, Pizza, Foodpanda, ChefsXpress etc. also is food delivery. So that customers have more choices and increased bargaining power. It enables customers to increase the sensitivity of the food delivery services quality. Such as delivery on time rate, go right, and rate of damaged cargo, all of this increasing customers bargaining power of food delivery service Threat of New Entrants Thailand Food delivery service industry is developing, and has great potential for growth.we have enormous pressure from new foreign delivery service companies because the new foreign delivery service company have big funding tobuy-out the local deliver service company. Under existing internal deliver companies ChefsXpress, Foodpanda, KFC,and Pizza etc. hold large share of the market rate. For some weak new entrants these companies will adopt measures to boycott. Substitutes Now the delivery service industry still belong to the substitute industry of traditional transport, and itself is still being developed and constant improved ,to complete replace traditional transport will take some time, so the longer period will not have the emergence of new substitute industries.
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Rivalry
Foodpanda The Company: Even though Foodpanda has just arrived in Bangkok, theyve been serving up takeaway treats in countries like Singapore, Malaysia, Philippines and Indonesia for a long time. Here in Bangkok, the buzz is pretty good and while the restaurant list is a lot less interesting than their competitors, it is expanding fast. Ordering: Phone and online. Enter your sub-district (restaurants are quite limited outside the center of the city, though) and the list of available eateries will show up. Add your items in the cart which is very easy and clear; confirm your order and youll get confirmation by email just like Chefsxp. The restaurants: They actually started off with more than 138 restaurants including Pizzazo and Masala Art. But while Foodpanda wins on quantity, the list might not quite cover foodie faves. They will soon be adding places like Baan Ying, Sunrise Tacos, Dine in the Dark and I-Berry, though. Prices: No mark-up order, but there will be an extra charge added by some restaurants; plus some minimum orders, mostly around B200-B300. Delivery Charge*: B60 (depending on the zone). Delivery Time*: 45 mins Packaging: Restaurants own packaging. Other extras: Special promotions. For example, for May, youll get 10% discount and free delivery for eateries like I-Berry, Olive and Bei Otto.
(www.foodpanda.co.th)
Food by Phone The Company: Food by Phone has been operating the longest, and they know their customers well. That experience translates into their Top 50 order list or providing delivery zone maps. We also find their minimart service very convenient (but it is only available in Sukhumvit and Silom). You can also order your food a few days in advance if you are planning a special event. Ordering: Phone and online. Ordering online is simpler but if you choose to order by phone, youll also need to go online to see their product code numbers or ask them to send you a printed menu. The restaurants: Around 78 restaurants including Tessa, Bei Otto, Indus, Bacco, Phuket Town and Xuan Mai. Prices: 23% more expensive than Chefs XP for our order. Delivery Charge*: B120 (depending on the zoneand while they charge more for delivery to the suburbs they do deliver all the way out to Thonburi). Delivery Time*: 84 mins Packaging: Reusable plastic containers served in a cardboard tray Other extras: Grocery, beers and a good selection of wine from Italthai, Cornerstone and Siam Winery. Verdict: Pricey but great selection! (www.foodbyphone.com)
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Chefsxp The Company: The second delivery service to arrive on the Bangkok dining scene, and we have to say that theyve become a firm favorite, thanks to their consistently lower prices than the competition. The website can be a little confusing though and the constant doorbell ringing is annoying. Ordering: Online only. Once youve registered its pretty straightforward but they send you a confirmation email every step of the processthats three emails per order! The restaurants: More than 80 restaurants such as BKK Bagel Bakery, Glow, Firehouse, Beccofino and Koi. Prices: No mark-up (all of the restaurants). Delivery Charge*: B60 (for all areas including Thonburi or Bangna). Delivery Time*: 61 mins Packaging: Reusable plastic containers that they deliver on a stainless steel tray (which they keep). Other extras: The website says that theyll be offering goods from Villa Market soon. (www.chefsxp.com) SWOT analysis Strengths personal and flexible customer service Weaknesses - inefficient accounting systems limited financial resources lack of an established reputation. Opportunities - increased demand from a successful customer using the Internet to reach new markets new technologies that allow improving product quality. Threats - the emergence of a new competitor, more sophisticated, attractive or cheaper versions of our product or service.
Customer analysis
Demographic variables of our target market are mostly age and income based. According to 12-60years old are the most people who need food delivery service. Because 12-18years teenagers (mainly to pay money from parents) easy to accept fresh things. 18-22years Oldsacademicians (mainly to pay money from themselves salary of part-time job or parents) pursue fashion and have relatively higher consuming capability22-40years Olds office workers (pay for the money from themselves) are busier study and work, so need convenient and efficient lifestyle. Psychographic: Main reason of choosing food delivery service: 1. Convenient and efficient. Dont leave home, only a telephone or online order can easily fix a dinner. 2. Save time. Dont spend any times cooking. 3. Meet demand. There is wide variety of foods which you want. We will deliver hot and fresh food to customer front door.This means that a hot and freshly prepared meal can be delivered within only a few moments. Our meals will often use fresh vegetables and meats in them, so customer can taste the quality that is inside of them. That makes food delivery one of the best choices customers are going to have for dinner. Behavioral: The most influence factor on customer decision to use food delivery service is ordering, prices, brand, delivery charge, delivery time. So we order by Phone and online. We have powerful IMS to make sure that customer can easy to order. And no mark-up all of the restaurants, and then the delivery charge will depend on the zone. We make sure distribution center in the fastest time Products customer need to place.
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Company analysis
Bee company , get present the service about delivery be comfortable for people who not have much time. In the present my company concern about every time is important. Some student or officer is Inconvenient for going to a Restaurant but my company can help you to save the time. We think this business is less competitive. Bee company is have more Contact such as face book or www.chiangmaiaroi.com or www.chiangraifocus.com in this website is a lot of visitors. The following SWOT analysis captures the key strengths and weaknesses within the company, and describes the opportunities and threats facing Bee company Strengths - be comfortable for people who not have much time. - Less competitive - Help promote the restaurant. Weaknesses -New business -communication problem - Traffic jam Opportunities -For student in a university or officer who dont want to go outside and waiting in restaurant. -For a restaurant who want to promoted your food and we are the Channels of your to promoted. Threat -If the customer order in the internet but internet is error you have a problem. -if a customer who order and you call to order a restaurant but a restaurant is more order already you just waiting for a long time.
Market segmentation S
Segmentation Variables Geographic Segmentation 1.1 Regions. 1.2 In the city / rural areas (country). 1.3 Weather Demographic Segmentation 1.1 Age 1.3 Occupation 1.2 Genders 1.4 Religions
Geographic segmentation
Chiang Mai is the capital of the northern region and is situated 761 km by rail or approximately 700 km by road north of Bangkok. Chiang Mai is administratively divided into 22 districts.
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Located between north latitude 17-21 and east longitude 98-99, the province of Chiang Mai is found in the upper area of Thailands northwestern region. The Chiang Mai valley is 310 meters or 1,027 feet above sea level. The widest point of the province measures 136 km or 85 miles, and the longest 320 km or 200 miles. To the north a 277 km or 141.82 miles stretch of mountains divides Chiang Mais northern districts of Fang and Mae Ai from Myanmars (Burmas) Chiang Tung (Shan) State. In certain sections, the Kok River acts as a border between Chiang Mai and Myanmar. On the east, Chiang Mai is bordered by the Chiang Rai, Lampang, and Lamphun provinces. The Mae Tuen River, Ream Mountain, and Luang Mountain separate Chiang Mais South from the province of Tak. Some portions of Chiang Mais south also border the Lamphun province. To the west, Chiang Mai is bordered by Mae Hong Son province.
The climate of Chiang Mai and northern Thailand is influenced by the monsoons, which creates three distinct seasons. Cool Season: (from late October until middle of February). The northeast monsoon brings cool dry air from China. Average temperatures are around 21ree;C and cooler at night. The coldest months are December and January. Hot Season: (middle of February to end of May). This is the transition period between the moonsoons. Average temperature is around 29.9ree;C. The hottest month is April. Rainy Season: (from early June to end of October). The southwest monsoon brings warm moist air from the Indian Ocean. Average temperature is around 25.5ree;C. The wettest month is usually September.
Source:[ http://www.lanna.com/travel-info/about-chiang-mai/generalinformation/geography.html]
Demographic segmentation
Chiang Mai Population
>>Not limited to gender, And consumers during the school age to middle age. With a population of 1,547,085 Chiang Mai is one of Thailands largest provinces. Of this number, 170,348 currently live in Chiang Mais city area with the rest distributed throughout Chiang Mais 21 districts, 2 sub-districts. Eighty percent of the people in Chiang Mai are locals by birth, and speak a dialect that is a slight variation of the central Thai language. The remaining 20% is made up of Thai nationals and foreigners who have moved to Chiang Mai to study, work, or retire. There are a number of hill tribes located in the mountainous districts surrounding Chiang Mai such as Omkoi, Mae Jam, Chiang Dao, and Mae Ai. Statistics reported by the Tribal Research Institute of Chiang Mai stated that in the year 1992 there were 1,049 hill tribe villages in the Chiang Mai province, constituting a total of 174,195 people. Of this amount, 106,116 were from the Karen tribe, 27,392 from the Lahu (Musur) tribe, 17,198 from the Hmong (Meo) tribe, 10,873 form the Lisu tribe, 8,862 from the Lua tribe, 2,609 from the Akha tribe, 1,145 from the Mien (yao) tribe, and 485 from the Palong tribe. The hill tribe people are agricultural; planting fields, raising animals, and hunting for a living. Since each tribe has its own culture and language, they blanket the hills of Chiang Mai adding a diverse variety to the local scene. The majority (80%) of the Chiang Mai residents earn a living through agriculture and agricultural related professions. The second largest industry is tourism and its directly and indirectly related jobs. General commerce and industrymainly handicrafts, and processing agricultural products are the other two major industries. Source: [http://www.lanna.com/travel-info/about-chiang-mai/generalinformation/population.html]
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Target market selection T
Bee Company focused on products in food, restaurant types include delivery. Nowadays populations have increased the demand for food increased too. What is the time savings, for example, reserve a table. Order food to eat at home or eat at a restaurant, etc. Therefore, the Bee company in the market and choose to operate. The convenience and needs for consumers. Bee Company focused on consumers who are in the age range 15-59 years, the age and the number of working-age population in this age range to choose from Population in Chiang Mai. Because of Chiang Mai have the largest number that can be viewed from *"Population in Chiang Mai *Population in Chiang Mai Page 3
Product Position P
The assess price of the Bee company depends on the price of food by restaurants. And the company's revenue comes from advertising resources in Web site and the delivery of food to consumers.
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Marketing mix (4P)

Price Price strategy that we use is ongoing price so, price level policy is meet market price for product differentiation is difficult so it is cannot be set to be different from the competition. Our companies have a few competitors on the other hand have more choice than others for customer to choose. Place Our office set at Nimmanhaemin Road, located in the heart of Chiang Mai. It is nearly the most of restaurant that are participating at the same time customer can use our service by our website or phone.
Product
Thai food
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Italian food
Japanese food
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Cake
Chinese food
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Ice cream
Beverage
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Promotion
Promotion Strategy Advertising Strategy A Located of Bee company is Chiang Mai. This country is be permeated with a Restaurant around the City. Many people do not want to go outside but choose to stay in the room. My company is a choice of this people. People in Thailand is use facebook in every time. So a facebook is the main Advertising of my company
Company fan page on facebook.
Face books that is the good channel to introduce our business on global and we can exchange idea with customers and people who want to be comfortable . These can present image, brand name and logo of company quickly and clearly so customers are easy and understand about services. Staff Uniform My company use a Motorcycle for delivery. So my uniform is safety for staff and every staff wearing a same uniform for a Unique and when a people can see just think about Bee company for delivery. A staff wearing a same Helmet and wearing a trousers and Sneakers for safety. When Finish the job we call thank you for a polite of staff.
Sales forecast/Profit estimation

Food delivery service is the best way for who do not have time to buy food by them. Food delivery service can sale all year, because our target is people love comfortable live. Our revenue comes from sell the area for advertisement on our web site, delivery service and deal with restaurant for commissions. This business use low cost so will make much profit. Now our company has information of 135 restaurants in Chiang mai Nowadays Chiang mai are popular province for investment. Thai investors and International investors are invests in many kind of business in Chiang mai. Restaurants are in top six kind of business are popular that investors interesting. And governments are helping food business for make a project "Thailand Food Valley". They promote Chiang mai to be food valley, so number of tourists will increase then it will effect to our company to gain revenue from delivery food and commission. And high season of Chiang mai in November December January and February so traffic have many problem people will choose delivery food to have meal. Source: http://www.prachachat.net/news_detail.php?newsid=1302321647&grpid=00&catid=no
http://www.manager.co.th/local/viewNews.aspx?NewsID=9550000144777 http://www.chiangmaiaroi.com/aroi/index.php
Product of company is sell the website advertises. Website advertise rate we use page view (PV) because it fair for customers because at the first time open website maybe have not much customer; but in the second years customer will increase so total sale of each restaurant will increase. We will increase price of advertisement on website. Delivery service rates it up to distant from the restaurant. We set the restaurant and area that we can deliver to customer in time. Delivery condition it up to restaurant set it up. And commission rate is 7% of price in that time.
Source: http://blog.lnw.co.th/2011/01/07/adsrate/
Rate of advertise
Position A 0-1 A2 A3 A4 A5 A6 B1 C1 C2
Size(Pixels) 670 x 245 300 x 165 175 x 92 175 x 92 300 x 165 670 x 100 142 x 142 142 x 142 300 x 165
Page All page Home page Home page Home page Home page Home page Promotion Fill information Fill information
Price 800 400 200 200 400 400 200 200 300
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Product 1st year Website advertise 200-800 2nd year 400-1,000
price 3rd year 600-1,200 4th year 800-1400 5th year 1,000-1,600
Delivery
Free-100
Commission
7%
If 80 restaurants join our website 10 restaurant choose A 0-1 = 10x800 = 8,000 baht/month 8 restaurant choose A 2 8 restaurant choose A 3 8 restaurant choose A 4 10 restaurant choose A 5 10 restaurant choose A 6 10 restaurant choose B 1 6 restaurant choose C 1 10 restaurant choose C 2 = 8x400 = 3,200 baht/month = 8x200 = 1,600 baht/month = 8x200 = 1,600 baht/month = 10x400 = 4,000 baht/month = 10x400 = 4,000 baht/month = 10x200 = 2,000 baht/month = 6x200 = 1,800 baht/month = 10x300 = 3,000 baht/month
Total 29,200 baht per month = 29,200x12 = 350,400 baht per year
Year 2 website advertise rate increase and customer increase 5% If 84 restaurants join our website 10 restaurant choose A 0-1 = 10x1,000 = 10,000 baht/month 8 restaurant choose A 2 8 restaurant choose A 3 8 restaurant choose A 4 10 restaurant choose A 5 10 restaurant choose A 6 10 restaurant choose B 1 10 restaurant choose C 1 10 restaurant choose C 2 = 8x600 = 4,800 baht/month = 8x400 = 3,200 baht/month = 8x400 = 3,200 baht/month = 10x600 = 6,000 baht/month = 10x600 = 6,000 baht/month = 10x400 = 4,000 baht/month = 10x400 = 4,000 baht/month = 10x500 = 5,000 baht/month
Total 46,200 baht per month = 46,200x12 = 554,400 baht per year Year 3 website advertise rate increase and customer increase 10% If 92 restaurants join our website 10 restaurant choose A 0-1 = 10x1,200 = 12,000 baht/month 9restaurant choose A 2 10 restaurant choose A 3 8 restaurant choose A 4 11 restaurant choose A 5 10 restaurant choose A 6 10 restaurant choose B 1 10restaurant choose C 1 10 restaurant choose C 2 = 9x800 = 7,200 baht/month = 10x600 = 16,000 baht/month = 8x600 = 4,800 baht/month = 11x800 = 8,800 baht/month = 10x800 = 8,000 baht/month = 10x600 = 6,000 baht/month = 10x600 = 6,000 baht/month = 10x700 = 7,000 baht/month
Total 75,800 baht per month = 75,800x12 = 909,600 baht per year
Bee Company Project Feasibility 2012 Page 41
Year 4 website advertise rate increase and customer increase 15% If 106 restaurants join our website 11 restaurant choose A 0-1 = 11x1,400 = 15,400 baht/month 11restaurant choose A 2 13 restaurant choose A 3 10 restaurant choose A 4 11 restaurant choose A 5 10 restaurant choose A 6 12 restaurant choose B 1 12restaurant choose C 1 12 restaurant choose C 2 = 11x1,000 = 11,000 baht/month = 13x800 = 10,400 baht/month = 10x800 = 8,000 baht/month = 11x1,000 = 11,000 baht/month = 10x1,000 = 10,000 baht/month = 12x800 = 9,600 baht/month = 12x800 = 9,600 baht/month = 12x900 = 10,800 baht/month
Total 95,800 baht per month = 95,800x12 = 1,149,600 baht per year Year 5 website advertise rate increase and customer increase 15% If 122 restaurants join our website 13 restaurant choose A 0-1 = 13x1,600 = 20,800 baht/month 15restaurant choose A 2 13 restaurant choose A 3 12 restaurant choose A 4 14 restaurant choose A 5 12 restaurant choose A 6 13 restaurant choose B 1 13restaurant choose C 1 13 restaurant choose C 2 = 15x1,200 = 18,000 baht/month = 13x1,000 = 13,000 baht/month = 12x1,000 = 12,000 baht/month = 14x1,200 = 16,800 baht/month = 12x1,200 = 14,400 baht/month = 13x1,000 = 13,000 baht/month = 13x1,000 = 13,000 baht/month = 13x1,100 = 14,300 baht/month
Total 135,300 baht per month = 135,300x12 = 1,623,600 baht per year
Delivery rate
Area 1-3 km 4-6 km 7-9 km 10-12 km 13-15 km *From company to destination Delivery 40-50 time per day Free 5 time per day 30 baht 20 time per day = 30x20 = 600 baht/day 50 baht 20 time per day = 50x20 = 1000 baht/day 80 baht 3 time per day = 80x3 = 240 baht/day 100 baht 2 time per day = 100x2 =200 baht/day
Rate Free 30 baht 50 baht 80 baht 100 baht
Total 2,040 baht per day = 2,040x30 = 61,200 per month (30 day) = 2,040x28 = 57,120 per month (February) = 2,040x31 = 63,240 per month (31 day) But in high season delivery service will increase 50% in November December January and February So November 61,200x50% = 91,800 baht December 63,240x50% = 94,860 baht January 63,240x50% = 94,860 baht February 57,120x50% = 85,680 baht Average total sell per time 300 baht = 300x50 = 15,000 per day
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Commission 7% of 15,000 = 2,250 baht per day Total 2,250x30 = 67,500 per month (30 day) 2,250x31 = 69,750 per month (31 day) 2,250x28 = 63,000 per month (28 day) But in high season delivery service will increase 50% in November December January and February So November 67,500x50% = 101,250 baht December 69,750x50% = 104,625 baht January 69,750x50% = 104,625 baht February 63,000x50% = 94,500 baht
product Website advertise delivery Commission total
JAN 29,200 94,800 104,625 228,625
FEB 29,200 85,680 94,500 209,380
MAR 29,200 63,240 69,750 162,190
ARP 29,200 91,800 101,250 157,900
Sales Forecast 1st year MAY JUN JUL 29,200 29,200 29,200
AUG 29,200
SEP 29,200
OCT 29,200
NOV 29,200 91,800 101,250 222,250
DEC 29,200 94,860 104,625 228,685
total 350,400 866,940 956,250 2,173,590
63,240 61,200 63,240 63,240 61,200 63,240 69,750 67,500 69,750 69,750 67,500 69,750 162,190 157,900 162,190 162,190 157,900 162,190
JAN 46,200 99,540 109,856.25 255,596
FEB 46,200 89,964 99,225 235,389
MAR 46,200 66,402
ARP 46,200 96,390
sales forecast 2nd year MAY JUN JUL 46,200 66,402 46,200 64,260 46,200 66,402
AUG 46,200
SEP 46,200
OCT 46,200 66,402
NOV 46,200 96,390
DEC 46,200 99,540
total 554,400 942,354
66,402 64,260
73,237.50 106,312.50 73,237.50 70,875 73,237.50 73,237.50 70,875 73,237.50 106,312.50 109,856.25 1,039,500 185,840 248,903 185,840 181,335 185,840 185,840 181,335 185,840 248,903 255,596 2,536,254
JAN 75,800 109,494 120,841.88 306,136
FEB 75,800
MAR 75,800
ARP 75,800
sales forecast 3nd year MAY JUN JUL 75,800 75,800 75,800
AUG 75,800
SEP 75,800
OCT 75,800
NOV 75,800
DEC 75,800 109,494
total 909,600 1,036,589
98,960.40 73,042.20 106,029 73,042.20 70,686.00 73,042.20 73,042.20 70,686.00 73,042.20 106,029
109,147.50 80,561.25 116,943.75 80,561.25 77,962.50 80,561.25 80,561.25 77,962.50 80,561.25 116,943.75 120,841.88 1,143,450.01 283,908 229,403 298,773 229,403 224,449 229,403 229,403 224,449 229,403 298,773 306,136 3,089,639
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JAN
FEB
MAR
ARP
Sales Forecast 4th year MAY JUN JUL
AUG
SEP
OCT
NOV
DEC
total
95,800 95,800 95,800 95,800 95,800 95,800 95,800 95,800 95,800 95,800 95,800 95,800 1,149,600 125,918.10 113,804.46 198,998.53 121,933.35 198,998.53 81,288.90 198,998.53 198,998.53 81,288.90 198,998.53 121,933.35 125,918.10 1,767,077.81 138,968.16 125,519.05 92,645.44 134,485.31 92,645.44 89,656.88 92,645.44 92,645.44 89,656.88 92,645.44 134,485.31 138,968.16 1,314,966.95 360,686 335,124 387,444 352,219 387,444 266,746 387,444 387,444 266,746 387,444 352,219 360,686 4,231,645
product Website advertise delivery
JAN 135,300
FEB 135,300
MAR 135,300
ARP 135,300
MAY 135,300
Sales Forecast 5th year JUN JUL 135,300 135,300
AUG 135,300
SEP 135,300
OCT 135,300
NOV 135,300
DEC 135,300
total 1,623,600
144,805.82 130,875.13 228,848.31 140,223.31 228,848.31 93,482.24 228,848.31 228,848.31 93,482.24 228,848.31 140223.31 144,805.82 2,032,139.42
Commission 159,813.38 144,346.91 106,542.26 154,658.11 106,542.26 103,105.41 106,542.26 106,542.26 103,105.41 106,542.26 154,658.11 159,813.38 1,512,212.01 total 439,919 410,522 470,691 430,181 470,691 331,888 470,691 470,691 331,888 470,691 430,181 439,919 5,167,951
Chapter 4 Pre-Operating Cost

per month Rental Fee Equipment Wage (employee salary) Web site Total 20,453 4,371 120,000 5,000 149,770 per year 245,436 73,800 1,440,000 60,000 1,819,236 Baht Baht Baht Baht Baht
Investment Cost
Equipment & tools
Price
Unit
Total
3,690
11,070
MICKE DESK IKEA502.130.75 2,300 6 13,800
Chair MD-TV1 IKEA
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2,890
8,670
Micke desk IKEA702.143.09 18,990 1 18,990
TIDAFORS Three-seat sofa, Dansbo medium brown 10,590 2 21,180
TIDAFORS Armchair, Dansbo medium brown 129 12 1,548
KASSETT IKEA 4,270 1 4,270
SINGER (SW-03)
1,375
8,250
PANASONIC (KX-T2373MXW) 14,580 1 14,580
GALANT IKEA 32,279 1 32,279
SAMSUNG CLX6220FX 12,300 6 73,800
COMPUTER SVOA PC Neo CDC26000 699 1 699
LACK IKEA Coffee table, white
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259
1,554
FNISS Wastepaper basket, red 195 / pack 50 unit 1 195
Lancer0.5 mm Spiral825 Pen Blue 195 / pack 50 unit 1 195
Lancer0.5 mm Spiral825 Pen Red 195 / pack 50 unit 1 195
Lancer0.5 mm Spiral825 Pen Black 480 / pack 6 unit 10 4,800
Folder Elephant 3 cm 210P A4 495 6 2,970
Calculator CASIO DJ-120D
235
1,410
Sharpener AROMA AP-402 175 / pack 50 unit 1 175
Eraser STAEDTLER ST 526-35 35 / pack 12 unit 3 105
Pencil 2B Masterart MTA 495 / pack 12 unit 1 495
Collector Pen PENTEL ZL102-W 4.2ml. 530 / pack 5 reams 7 3,710
Paper A4 A4 80G Double A 198 / pack 12 unit 2 396
Note book
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175 / pack 8 unit
175
Scotch tape 395 / pack 10 unit 1 395
Staple Horse HD-10EL 140 / pack 24 unit 2 280
Staple max MAX No.10-1M
2,990
2,990
VIKA xamn wika lxke toa,table 49 / pack 3 unit 1 49
Thoryka chud krrkir chin, scissor
279
279
BONDIS Wall clock, black 590 6 3,540
RACK Honda Wave 110 i 2,280 6 13,680
GIVI TIP BOX LIMIT E20N Easybox /39 L
1,300
7,800
HELMET Real GJ-603 37,500 6 225,000
HONDA WAVE 110i TOTAL http://www.thaiofficepro.com http://www.siamfurniture.co.th http://furniture-dd.com http://www.thaioffice.co.th/price/price_.php?gr_temp=431812457&gr_lek=001433# Location 479,524
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Siriphanich Chiang Mai Co. Ltd. located on Huay Keaw Road a street surrounded by comfort the convenience. There are several convenient travel path that is spacious parking. Located near the center of the platform with Chiang Mai University, Polytechnic, Near hotel Chiang Mai's leading business district, at Nimman Central Park exhibit, Kad suan keaw Central. Decant the shopping the night of young students and working in Chiang Mai. With the objective to set up a central office building full of the new office. Open space for rent suitable for venture stores, franchising and business sources, including educational institutions leading tutorial. Department store, restaurant, coffee shop, all Drug stores, restaurants, bakery, general store, beauty salon and Spa. Comfortable with the condition that the system and 24-hour security.
Location : 191 Huy Keaw Road, Muang Provide,Chiang Mai 50200 Tel : +66 5322-0450 Fax : +66 5322-0580 E-mail: info@siriphanich.co.th http://www.siriphanich.co.th Website: http://www.siriphanich.com
Information for rent Rent/month price according to the proportion of space 350-550 baht/square meters. The global value of $ 100/square meters facility cleaning service, safe deposit box, parking, fire protection and emergency warning system, sauna, FREE WIFI, good document. Fingerprint scanning systems are out at night, employees and security camera systems throughout the 24 hour minimum rental contract 1. Last year, 3-month insurance, rent 1 month in advance.
For example A variety of rooms.
LUXURY
MODERN
RELAX
STANDARD
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Facilities
-Cleaning, regular maintenance, building cleaning worker jobs and repairing the system failure within the building. Once the shower man Proportion of women
-More than 120 car parking area-parking area in front of the building and after building with entrance from the front-rear.
-Signal, wireless Internet (WIFI) free of charge within the building area.
-Parking Facility Security Guard parking space daily-24 hour Security staff, Security Guard, inside-outside building access systems-fingerprint scan. Security protection-out of the building for the night.
-Fire protection system warning Every class. Smoke detector and fire extinguisher tank with all cable layers.
-24 hour log-camera setup camera recording within reach-out at any time.
-Passenger lift to1st floor to floor 6.
-Mailbox and personal supplies Services for all tenants. Separate collection of private documents.
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-Training seminar, conference rooms, a variety of services for meetings, training seminars Source : http://www.siriphanich.co.th/renting.htm
Layout plan floor 1 for rent
We rent 1M area. It is 31.62 sq.m so price for rent 1M area is 17,391baht/month. And maintenance price is 100 baht/sq.m. Therefor 100x31.62 is 3,062 for maintenance price. So office rental for 1 month is 20,453 baht. Source: www.siriphanich.co.th Layout plan of office
A 1 is Customer relation table A 2 is Business owner table A 3 is Accountant table A 4 is Human resource table B 1 is coffee table B 2 is furniture for appointment and for messenger to waiting
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Depreciation
Bee Company has 6 motorcycles have value amount 225,000 baht. They have 5 years life. It has depreciation 45,000 baht per year or 3,750 baht per month. The value of computer amount 73,800 baht and have 3 years life. It has depreciation 24,600 baht per year or 2,050 baht per month. The value of office equipment amount 157.343 baht and it has 3 years life. It has depreciation 52,448 baht per year or 4,371 baht per month.
Employee Motivation
Have and show faith and trust in your team. Most humans have relatively fragile self-esteem. If you dont believe your employees can do something, they wont believe they can either, and they wont do it. You must have faith in them. You cant just say you have faith you need to show you do to enhance their confidence in their ability to achieve this give your employees some autonomy to make decisions. Let them take ownership of challenging projects and decide how to complete them. Although it can be a challenge for almost any manager, you must let them fail sometimes and not get angry about it -Listen to, focus on, and respect your employees needs. Youve likely heard this before, but its worth repeating that in leadership, listening is more important than speaking. I love this quote: Questions unite. Answers divide. Asking questions of your team will get them to participate; dictating the answers will cause them to tune out. - Provide fair compensation and pay for the performance you seek. First, you must pay a wage that employees believe is fair compensation. Second, you must pay for performance whenever possible. This does not mean 100 percent contingent compensation. It means that you set expectations for base pay while also providing bonuses and clearly defining success. This will compel employees to strive to achieve the goals you have outlined. Moreover, we pay the intangible rewards which are the motivation expenses to the employee such as the employee can
take leave from work and have the celebration in special event like New Year party for make the employees happy and also have the motivation in their work. We set the motivation expense at 24,000 baht which base in each year -Establish fair company policies that support the companys goals. Developing fair company policies that adequately support the companys goals will motivate your employees even more. For example, you cannot treat attending a seminar as a personal day if you want to encourage continuous learning. Rather, ensure your policies and practices encourage employee feedback, collaboration, decision-making, and so on. -We have selected a person to get a work from someone with experience because when a time to work you can work as well and we think we can evaluation a work every three months. -we can pay a bonus every New Year. We paid a salary for two month in beginning of the year. -we have welfare for every person when get work with us welfare of the illness. -We paid for gasoline when you work
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Staff Shirt
Bee Company makes the same the jacket for the employee by order the jacket with Artwork Plus Co.,Ltd. where located at 370 Soi Onnut 10 Sukhumvit Rd., Suanluang, Suanluang, Bangkok 10250 Thailand Tel:+66(0) 2331 3270.The cost of jacket per one is 700 bath and we have to spend baht 4,200 for the 6 jacket at the first year.
2012 Investment Vehicle Equipment Computer Total
Amount 225,000 73,800 157,343 456,143
JAN 3,750 4,371 2,050 10,171
FEB 3,750 4,371 2,050 10,171
MAR 3,750 4,371 2,050 10,171
APR 3,750 4,371 2,050 10,171
MAY 3,750 4,371 2,050 10,171
JUN 3,750 4,371 2,050 10,171
JUL 3,750 4,371 2,050 10,171
AUG 3,750 4,371 2,050 10,171
SEP 3,750 4,371 2,050 10,171
OCT 3,750 4,371 2,050 10,171
NOV 3,750 4,371 2,050 10,171
DEC 3,750 4,371 2,050 10,171
Amount 225,000 73,800 157,343 456,143
JAN 3,750 4,371 2,050 10,171
FEB 3,750 4,371 2,050 10,171
MAR 3,750 4,371 2,050 10,171
APR 3,750 4,371 2,050 10,171
MAY 3,750 4,371 2,050 10,171
JUN 3,750 4,371 2,050 10,171
JUL 3,750 4,371 2,050 10,171
AUG 3,750 4,371 2,050 10,171
SEP 3,750 4,371 2,050 10,171
OCT 3,750 4,371 2,050 10,171
NOV 3,750 4,371 2,050 10,171
DEC 3,750 4,371 2,050 10,171
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Amount 225,000 73,800 157,343 456,143
JAN 3,750 4,371 2,050 10,171
FEB 3,750 4,371 2,050 10,171
MAR 3,750 4,371 2,050 10,171
APR 3,750 4,371 2,050 10,171
MAY 3,750 4,371 2,050 10,171
JUN 3,750 4,371 2,050 10,171
JUL 3,750 4,371 2,050 10,171
AUG 3,750 4,371 2,050 10,171
SEP 3,750 4,371 2,050 10,171
OCT 3,750 4,371 2,050 10,171
NOV 3,750 4,371 2,050 10,171
DEC 3,750 4,371 2,050 10,171
Amount 225,000 73,800 157,343 456,143
JAN 3,750 4,371 2,050 10,171
FEB 3,750 4,371 2,050 10,171
MAR 3,750 4,371 2,050 10,171
APR 3,750 4,371 2,050 10,171
MAY 3,750 4,371 2,050 10,171
JUN 3,750 4,371 2,050 10,171
JUL 3,750 4,371 2,050 10,171
AUG 3,750 4,371 2,050 10,171
SEP 3,750 4,371 2,050 10,171
OCT 3,750 4,371 2,050 10,171
NOV 3,750 4,371 2,050 10,171
DEC 3,750 4,371 2,050 10,171
Amount 225,000 73,800 157,343 456,143
JAN 3,750 4,371 2,050 10,171
FEB 3,750 4,371 2,050 10,171
MAR 3,750 4,371 2,050 10,171
APR 3,750 4,371 2,050 10,171
MAY 3,750 4,371 2,050 10,171
JUN 3,750 4,371 2,050 10,171
JUL 3,750 4,371 2,050 10,171
AUG 3,750 4,371 2,050 10,171
SEP 3,750 4,371 2,050 10,171
OCT 3,750 4,371 2,050 10,171
NOV 3,750 4,371 2,050 10,171
DEC 3,750 4,371 2,050 10,171
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Conclusion the technical feasibility

The methods of services are direct with the customer. Our Business there are companys vehicles for provide door to door service to customer that are speed and profession. Employee specialization of our business was best selected before to start their job for right man in right task. There are plan for train the employee for develop skill and reduce mistake that may be occur during the performance. Physical Location of our business there is strong structure and shows the banner in the front of office. The location set in the town so, it is easy and convenient to provide service to the customers. Technology Requirements to run our business: Our businesses use computer technology for contact with the customer beyond businesss website. It is the important part of business that we use to order a menu from the customer, so this system will support a number of customers that may be increase as while as we can adapt to the problems that will occur within the system because we updated and checked regularly. Project Size: There are determine by the number of members on the project team, project duration time and number of department involved. We think that small projects are more likely to succeed than large projects. There are planners or manager for research and assess the project about expected returns, estimate cost, estimated duration of the project, and assess the performance of the system for decrease mistake or failure.
Chapter 5 Specification, Feather

Bee Company has serving clients on the phone number of the restaurant, table booking service, recommend menus of restaurants that are interested or who would like to know the restaurant menu and order a delivery. Which type of food for example Thai food, American food, Italian food, Chinese food, Japanese food etc.
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Dimension (about delivery service) -Prices and Conditions are subject to change without prior notice
-Limited delivery area
Production/Service Process
Bee company open the website for search the location of restaurants, menu, reserve the table. Some of restaurants can delivery to customer. And we have telephone number that easy to remember. Customer can call at our company they can get number and information of restaurants. Then our employee will take order to restaurant by phone. After that messenger go to take foods from restaurant for sent to customer location.
Operating Cost
Direct material Honda wave 110i use 72 km/lite. So in one month our company uses 5,760 km. Now a day gasohol 35.38 per lite 5,760/72 = 80 lite, 80*35.38 so gas expense in month that have 30 days is 2,830 baht. In high season will 5,760 baht Honda wave 110i use 72 km/lite. So in one month our company uses 5,951 km. Now a day gasohol 35.38 per lite 5,951/72 = 82.65 lite, 82.65*35.38 so gas expense in month that have 31 days is 2,924 baht. In high season will 5,948 baht Honda wave 110i use 72 km/lite. So in one month our company uses 5,376 km. Now a day gasohol 35.38 per lite 5,376/72 = 74.67 lite, 74.67*35.38 so gas expense in month that have 28 days is 2,642 baht. In high season will 5,5,384 baht
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Chapter 6
1.Employee salary Position Human resource Customer service Accountant Marketing Messenger unit 1 3 1 1 6 Salary(THB) 12,000 10,000 12,000 12,000 9,000 Total(THB) 12,000 30,000 12,000 12,000 54,000
2.Electric expense /month
Bee Company has separated the electricity expense into 1 sections is office .We have to spend more electricity in every months.
Office
22 meter pressure in the normal rate Estimate use of electricity Add (+) Service expense Total electricity expense for office/month 2.4649 780 228.17 2150.79 Baht Units/month Baht Baht
3.Telephone & internet expense / month
Bee Company use the ADSL internet of 3BB in the organization by choose package download speed up to 16 Mbps & upload speed up to 1 Mbps. Also, we install the telephone of TOT in office for use to contact with both suppliers and customers.
Internet Expense Estimate Telephone Expense/month (2 Baht/Minute) Maintain Cost (2 Numbers) Fax (2 Baht/time) Total
1,490 Baht 3,200 Baht
600 300
Baht Baht
5,590 Baht
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No 1 2 3 4 5 6 7
Description January February March April Employee Salary 120,000 120,000 120,000 120,000 Stationary Expens 6,316 Electricity Expense 2,150 2,100 2,150 2,350 Internet and Telephone Expense 5,590 5,500 5,590 5,600 Car Insurance 750 Rental Fee 20,453 20,453 20,453 20,453 Motivation Expense Total 155,259 148,053 148,193 148,403
Description January February March Employee Salary 120,000 120,000 120,000 Stationary Expens 6,316 Electricity Expense 2,150 2,150 2,150 Internet and Telephone Expense 5,590 5,590 5,590 Car Insurance 750 Rental Fee 20,453 20,453 20,453 Motivation Expense Total 155,259 148,193 148,193 April 120,000 2,150 5,590 20,453 148,193
Year 2012 May June July August September October NovemberDecember 120,000 120,000 120,000 120,000 120,000 120,000 120,000 120,000 2,150 2,000 2,150 2,400 2,100 2,150 2,340 2,500 5,590 4,500 5,590 5,590 4,800 5,590 5,700 5,700 20,453 20,453 20,453 20,453 20,453 20,453 20,453 20,453 24,000 148,193 146,953 148,193 148,443 147,353 148,193 148,493 172,653
Year 2013 May June 120,000 120,000 2,200 2,150 4,500 5,590 20,453 20,453 147,153 148,193 July August September October November December 120,000 120,000 120,000 120,000 120,000 120,000 2,150 2,150 2,150 2,200 2,350 2,500 5,590 4,700 5,590 5,590 5,590 5,650 20,453 20,453 20,453 20,453 20,453 20,453 24,000 148,193 147,303 148,193 148,243 148,393 172,603
Total 1440000 6,316 26,540 65,340 750 245436 24,000 1808382

Total 1440000 6,316 26,450 65,160 750 245436 24,000 1808112
No 1 2 3 4 5 6 7
No 1 2 3 4 5 6 7
Description January February March Employee Salary 120,000 120,000 120,000 Stationary Expens 6,316 Electricity Expense 2,150 2,150 2,150 Internet and Telephone Expense 5,590 5,590 5,590 Car Insurance 750 Rental Fee 20,453 20,453 20,453 Motivation Expense Total 155,259 148,193 148,193
April 120,000 2,130 5,600 20,453 148,183
Year 2014 May June 120,000 120,000 2,150 2,150 4,500 5,590 20,453 20,453 147,103 148,193
July August September October November December 120,000 120,000 120,000 120,000 120,000 120,000 2,150 2,450 2,150 2,340 2,150 2,600 5,590 4,500 5,590 5,590 5,590 5,600 20,453 20,453 20,453 20,453 20,453 20,453 24,000 148,193 147,403 148,193 148,383 148,193 172,653
Total 1440000 6,316 26,720 64,920 750 245436 24,000 1808142
No 1 2 3 4 5 6 7
April 120,000 2,300 5,700 20,453 148,453
Year 2015 May June 120,000 120,000 2,150 2,150 4,500 5,590 20,453 20,453 147,103 148,193
July August September October November December 120,000 120,000 120,000 120,000 120,000 120,000 2,150 2,150 2,200 2,150 2,150 2,200 5,590 4,700 5,590 5,590 5,600 5,590 20,453 20,453 20,453 20,453 20,453 20,453 24,000 148,193 147,303 148,243 148,193 148,203 172,243
Total 1440000 6,316 26,050 65,220 750 245436 24,000 1807772
Page 77
No 1 2 3 4 5 6 7
April 120,000 2,550 5,600 20,453 148,603
Year2016 May June 120,000 120,000 2,150 2,150 4,500 5,590 20,453 20,453 147,103 148,193
July August September October NovemberDecember 120,000 120,000 120,000 120,000 120,000 120,000 2,150 2,150 2,150 2,150 2,400 2,590 5,590 4,800 5,590 5,590 5,700 5,590 20,453 20,453 20,453 20,453 20,453 20,453 24,000 148,193 147,403 148,193 148,193 148,553 172,633
Total 1440000 6,316 26,890 65,320 750 245436 24,000 1808712
Chapter 7 Finance Analysis

Cash flow statement Income Statement Balance sheet statement
Page 79
Page 81
Page 83
Beecompany income statement Year 2012 Period Starting : Sale Sale Total sale Cost of good sold material Labor Overhead Total cost of good sold Gross profit Expenses Administration Expense Employee Salary Stationary Expens Electricity Expense Internet and Telephone Expense Car Insurance Rental Fee Motivation Expense Deprecation Staff shirt Web site Total expense Income before tax Income tax 30% Net income Jan 228,625 228,625 5,948 5,948 222,677 Feb 209,380 209,380 5,384 5,384 203,996 Mar 162,190 162,190 2,924 2,924 159,266 Apr 157,900 157,900 5,760 5,760 152,140 May 162,190 162,190 2,924 2,924 159,266 Jun 157,900 157,900 2,830 2,830 155,070 Jul 162,190 162,190 2,924 2,924 159,266 Aug 162,190 162,190 2,924 2,924 159,266 Sep 157,900 157,900 2,830 2,830 155,070 Oct 162,190 162,190 2,924 2,924 159,266 Nov 222,250 222,250 5,760 5,760 216,490 Dec 228,685 228,685 5,948 5,948 222,737 Total 2,173,590 2,173,590 49,080 49,080 2,124,510
120,000 6,316 2,150 5,590 4,500 20,453 10,171 4,200 5,000 178,380 44,297 13,289 31,008
120,000 2,100 5,500 20,453 10,171 5,000 163,224 40,772 12,232 28,540
120,000 2,150 5,590 20,453 10,171 5,000 163,364 (4,098) (1,229) (2,869)
120,000 2,350 5,600 20,453 10,171 5,000 163,574 (11,434) (3,430) (8,004)
120,000 2,150 5,590 20,453 10,171 5,000 163,364 (4,098) (1,229) (2,869)
120,000 2,000 4,500 20,453 10,171 5,000 162,124 (7,054) (2,116) (4,938)
120,000 2,150 5,590 20,453 10,171 5,000 163,364 (4,098) (1,229) (2,869)
120,000 2,400 5,590 20,453 10,171 5,000 163,614 (4,348) (1,304) (3,044)
120,000 2,100 4,800 20,453 10,171 5,000 162,524 (7,454) (2,236) (5,218)
120,000 2,150 5,590 20,453 10,171 5,000 163,364 (4,098) (1,229) (2,869)
120,000 2,340 5,700 20,453 10,171 5,000 163,664 52,826 15,848 36,978
120,000 2,500 5,700 20,453 24,000 10,171 5,000 187,824 34,913 10,474 24,439
1,440,000 6,316 26,540 65,340 4,500 245,436 24,000 122,052 4,200 60,000 1,998,384 126,126 37,838 88,288
Page 85
Beecompany income statement Year 2013 Period Starting: Sale Sale Total sale Cost of good sold Material Labor Overhead Total cost of good sold Gross profit Expenses Administration Expense Employee Salary Stationary Expens Electricity Expense Internet and Telephone Expense Car Insurance Rental Fee Motivation Expense Deprecation Staff shirt Web site Total expense Income before tax Income tax 30% Net income Jan 255,596 255,596 5,948 5,948 249,648 5,384 230,005 Feb 235,389 235,389 5,384 2,924 182,916 Mar 185,840 185,840 2,924 5,760 243,143 Apr 248,903 248,903 5,760 2,924 182,916 May 185,840 185,840 2,924 2,830 178,505 Jun 181,335 181,335 2,830 2,924 182,916 Jul 185,840 185,840 2,924 2,924 182,916 Aug 185,840 185,840 2,924 2,830 178,505 Sep 181,335 181,335 2,830 2,924 182,916 Oct 185,840 185,840 2,924 5,760 243,143 Nov 248,903 248,903 5,760 5,948 249,648 Dec 255,596 255,596 5,948 49,080 2,487,177 Total 2,536,257 2,536,257 49,080
120,000 6,316 2,150 5,590 4,500 20,453 10,171 5,000 174,180 75,468 22640.4 52,828
120,000 2,150 5,590 20,453 10,171 5,000 163,364 66,641 19992.3 46,649
120,000 2,150 5,590 20,453 10,171 5,000 163,364 19,552 5865.6 13,686
120,000 2,150 5,590 20,453 10,171 5,000 163,364 79,779 23933.7 55,845
120,000 2,200 4,500 20,453 10,171 5,000 162,324 20,592 6177.6 14,414
120,000 2,150 5,590 20,453 10,171 5,000 163,364 15,141 4542.3 10,599
120,000 2,150 5,590 20,453 10,171 5,000 163,364 19,552 5865.6 13,686
120,000 2,150 4,700 20,453 10,171 5,000 162,474 20,442 6132.6 14,309
120,000 2,150 5,590 20,453 10,171 5,000 163,364 15,141 4542.3 10,599
120,000 2,200 5,590 20,453 10,171 5,000 163,414 19,502 5850.6 13,651
120,000 2,350 5,590 20,453 10,171 5,000 163,564 79,579 23873.7 55,705
120,000 2,500 5,650 20,453 24,000 10,171 5,000 187,774 61,874 18562.2 43,312
1440000 6,316 26,450 65,160 4,500 245436 24,000 122,052 60,000 1,993,914 493,263 147978.9 345,284
Beecompany income statement Year 2014 Period Starting: Sale Sale Total sale Cost of good sold Material Labor Overhead Total cost of good sold Gross profit Expenses Administration Expense Employee Salary Stationary Expens Electricity Expense Internet and Telephone Expense Car Insurance Rental Fee Motivation Expense Deprecation Staff shirt Web site Total expense Income before tax Income tax 30% Net income Jan 306,136 306,136 5,948 5,948 300,188 Feb 283,908 283,908 5,384 5,384 278,524 Mar 229,403 229,403 2,924 2,924 226,479 Apr 298,773 298,773 5,760 5,760 293,013 May 229,403 229,403 2,924 2,924 226,479 Jun 224,449 224,449 2,830 2,830 221,619 Jul 229,403 229,403 2,924 2,924 226,479 Aug 229,403 229,403 2,924 2,924 226,479 Sep 224,449 224,449 2,830 2,830 221,619 Oct 229,403 229,403 2,924 2,924 226,479 Nov 298,773 298,773 5,760 5,760 293,013 Dec 306,136 306,136 5,948 5,948 300,188 Total 3,089,639 3,089,639 49,080 49,080 3,040,559
120,000 6,316 2,150 5,590 4,500 20,453 10,171 5,000 174,180 126,008 37802.4 88,206
120,000 2,150 5,590 20,453 10,171 5,000 148,193 130,331 39099.3 91,232
120,000 2,150 5,590 20,453 10,171 5,000 148,193 78,286 23485.8 54,800
120,000 2,130 5,600 20,453 10,171 5,000 148,183 144,830 43449 101,381
120,000 2,150 4,500 20,453 10,171 5,000 147,103 79,376 23812.8 55,563
120,000 2,150 5,590 20,453 10,171 5,000 148,193 73,426 22027.8 51,398
120,000 2,150 5,590 20,453 10,171 5,000 148,193 78,286 23485.8 54,800
120,000 2,450 4,500 20,453 10,171 5,000 147,403 79,076 23722.8 55,353
120,000 2,150 5,590 20,453 10,171 5,000 148,193 73,426 22027.8 51,398
120,000 2,340 5,590 20,453 10,171 5,000 148,383 78,096 23428.8 54,667
120,000 2,150 5,590 20,453 10,171 5,000 148,193 144,820 43446 101,374
120,000 2,600 5,600 20,453 24,000 10,171 5,000 172,653 127,535 38260.5 89,275
1,440,000 6,316 26,720 64,920 4,500 245436 24,000 122,052 60,000 1,993,944 1,046,615 313984.5 732,631
Page 87
120,000 6,316 2,150 5,590 4,500 20,453 10,171 5,000 174,180 180,558 54,167 126,391
120,000 2,150 5,590 20,453 10,171 5,000 148,193 181,547 54,464 127,083
120,000 2,150 5,590 20,453 10,171 5,000 148,193 236,327 70,898 165,429
120,000 2,300 5,700 20,453 10,171 5,000 148,453 198,006 59,402 138,604
120,000 2,150 4,500 20,453 10,171 5,000 147,103 237,417 71,225 166,192
120,000 2,150 5,590 20,453 10,171 5,000 148,193 115,723 34,717 81,006
120,000 2,150 5,590 20,453 10,171 5,000 148,193 236,327 70,898 165,429
120,000 2,150 4,700 20,453 10,171 5,000 147,303 237,217 71,165 166,052
120,000 2,200 5,590 20,453 10,171 5,000 148,243 115,673 34,702 80,971
120,000 2,150 5,590 20,453 10,171 5,000 148,193 236,327 70,898 165,429
120,000 2,150 5,600 20,453 10,171 5,000 148,203 198,256 59,477 138,779
120,000 2,200 5,590 20,453 24,000 10,171 5,000 172,243 182,495 54,749 127,747
1440000 6,316 26,050 65,220 4,500 245436 24,000 122,052 4,200 60,000 1,997,774 2,184,792 655,438 1,529,354
120,000 6,316 2,150 5,590 4,500 20,453 10,171 5,000 174,180 259,791 77937.3 181,854
120,000 2,150 5,590 20,453 10,171 5,000 148,193 256,945 77083.5 179,862
120,000 2,150 5,590 20,453 10,171 5,000 148,193 319,574 95872.2 223,702
120,000 2,550 5,600 20,453 10,171 5,000 148,603 275,818 82745.4 193,073
120,000 2,150 4,500 20,453 10,171 5,000 147,103 320,664 96199.2 224,465
120,000 2,150 5,590 20,453 10,171 5,000 148,193 180,865 54259.5 126,606
120,000 2,150 5,590 20,453 10,171 5,000 148,193 319,574 95872.2 223,702
120,000 2,150 4,800 20,453 10,171 5,000 147,403 320,364 96109.2 224,255
120,000 2,150 5,590 20,453 10,171 5,000 148,193 180,865 54259.5 126,606
120,000 2,150 5,590 20,453 10,171 5,000 148,193 319,574 95872.2 223,702
120,000 2,400 5,700 20,453 10,171 5,000 148,553 275,868 82760.4 193,108
120,000 2,590 5,590 20,453 24,000 10,171 5,000 172,633 261,338 78401.4 182,937
1440000 6,316 26,890 65,320 4,500 245436 24,000 122,052 4,200 60,000 1,998,714 3,120,159 936047.7 2,184,111
Page 89
2012 JAN Asset current asset cash inventory total current asset other asset vihicle machine equipment total other asset total asset Liability long-term dept total liability Equity capital net income total equity total liability and equity FEB MAR APR
Balance Sheet statement

MAY JUN JUL AUG SEP OCT NOV DEC
4,577,490 4,606,030 4,569,529 4,532,985 4,532,985 4,536,051 4,536,051 4,537,945 4,535,596 4,535,771 4,577,967 4,605,274 4,577,490 4,606,030 4,569,529 4,532,985 4,532,985 4,536,051 4,536,051 4,537,945 4,535,596 4,535,771 4,577,967 4,605,274 225,000 225,000 225,000 225,000 225,000 225,000 225,000 225,000 225,000 225,000 225,000 225,000 157,343 157,343 157,343 157,343 157,343 157,343 157,343 157,343 157,343 157,343 157,343 157,343 73,800 73,800 73,800 73,800 73,800 73,800 73,800 73,800 73,800 73,800 73,800 73,800 456,143 456,143 456,143 456,143 456,143 456,143 456,143 456,143 456,143 456,143 456,143 456,143 5,033,633 5,062,173 5,025,672 4,989,128 4,989,128 4,992,194 4,992,194 4,994,088 4,991,739 4,991,914 5,034,110 5,061,417 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 33,633 28,540 (2,869) (8,004) (2,869) (4,938) (2,869) (3,044) (5,218) (2,869) 36,978 33,633 28,540 (2,869) (8,004) (2,869) (4,938) (2,869) (3,044) (5,218) (2,869) 36,978 24,439 33,633 62,173 25,672 (10,872) (10,872) (7,806) (7,806) (5,912) (8,261) (8,086) 34,110 61,417 5,033,633 5,062,173 5,025,672 4,989,128 4,989,128 4,992,194 4,992,194 4,994,088 4,991,739 4,991,914 5,034,110 5,061,417
2013 JAN Asset current asset cash inventory total current asset other asset vihicle machine equipment total other asset total asset Liability long-term dept total liability Equity capital net income total equity total liability and equity FEB MAR APR MAY

JUN JUL AUG SEP OCT NOV DEC
4,633,663 4,633,663
4,643,333 4,643,333
4,604,192 4,604,192
4,613,389 4,613,389
4,614,117 4,614,117
4,568,870 4,568,870
4,568,142 4,568,142
4,571,853 4,571,853
4,568,765 4,568,765
4,568,107 4,568,107
4,613,214 4,613,214
4,642,874 4,642,874
225,000 225,000 225,000 225,000 225,000 225,000 225,000 225,000 225,000 225,000 225,000 225,000 157,343 157,343 157,343 157,343 157,343 157,343 157,343 157,343 157,343 157,343 157,343 157,343 73,800 73,800 73,800 73,800 73,800 73,800 73,800 73,800 73,800 73,800 73,800 73,800 456,143 456,143 456,143 456,143 456,143 456,143 456,143 456,143 456,143 456,143 456,143 456,143 5,089,806 5,099,476 5,060,335 5,069,532 5,070,260 5,025,013 5,024,285 5,027,996 5,024,908 5,024,250 5,069,357 5,099,017 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000
36,978 52,828 46,649 13,686 55,845 14,414 10,599 13,686 14,309 10,599 13,651 55,705 52,828 46,649 13,686 55,845 14,414 10,599 13,686 14,309 10,599 13,651 55,705 43,312 89,806 99,476 60,335 69,532 70,260 25,013 24,285 27,996 24,908 24,250 69,357 99,017 5,089,806 5,099,476 5,060,335 5,069,532 5,070,260 5,025,013 5,024,285 5,027,996 5,024,908 5,024,250 5,069,357 5,099,017
Page 91

4,675,374 4,723,294 4,689,889 4,700,038 4,700,801 4,650,818 4,650,055 4,654,010 4,650,608 4,649,922 4,699,898 4,734,506 4,675,374 4,723,294 4,689,889 4,700,038 4,700,801 4,650,818 4,650,055 4,654,010 4,650,608 4,649,922 4,699,898 4,734,506 225,000 225,000 225,000 225,000 225,000 225,000 225,000 225,000 225,000 225,000 225,000 225,000 157,343 157,343 157,343 157,343 157,343 157,343 157,343 157,343 157,343 157,343 157,343 157,343 73,800 73,800 73,800 73,800 73,800 73,800 73,800 73,800 73,800 73,800 73,800 73,800 456,143 456,143 456,143 456,143 456,143 456,143 456,143 456,143 456,143 456,143 456,143 456,143 5,131,517 5,179,437 5,146,032 5,156,181 5,156,944 5,106,961 5,106,198 5,110,153 5,106,751 5,106,065 5,156,041 5,190,649 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 43,312 88,206 91,232 54,800 101,381 55,563 51,398 54,800 55,353 51,398 54,667 101,374 88,206 91,232 54,800 101,381 55,563 51,398 54,800 55,353 51,398 54,667 101,374 89,275 131,517 179,437 146,032 156,181 156,944 106,961 106,198 110,153 106,751 106,065 156,041 190,649 5,131,517 5,179,437 5,146,032 5,156,181 5,156,944 5,106,961 5,106,198 5,110,153 5,106,751 5,106,065 5,156,041 5,190,649

4,759,522 4,797,331 4,836,369 4,847,890 4,848,653 4,791,055 4,790,292 4,875,338 4,790,880 4,790,257 4,848,065 4,810,383 4,759,522 4,797,331 4,836,369 4,847,890 4,848,653 4,791,055 4,790,292 4,875,338 4,790,880 4,790,257 4,848,065 4,810,383 225,000 225,000 225,000 225,000 225,000 225,000 225,000 225,000 225,000 225,000 225,000 225,000 157,343 157,343 157,343 157,343 157,343 157,343 157,343 157,343 157,343 157,343 157,343 157,343 73,800 73,800 73,800 73,800 73,800 73,800 73,800 73,800 73,800 73,800 73,800 73,800 456,143 456,143 456,143 456,143 456,143 456,143 456,143 456,143 456,143 456,143 456,143 456,143 5,215,665 5,253,474 5,292,512 5,304,033 5,304,796 5,247,198 5,246,435 5,331,481 5,247,023 5,246,400 5,304,208 5,266,526 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 89,275 126,391 127,083 165,429 138,604 166,192 81,006 165,429 166,052 80,971 165,429 138,779 126,391 127,083 165,429 138,604 166,192 81,006 165,429 166,052 80,971 165,429 138,779 127,747 215,665 253,474 292,512 304,033 304,796 247,198 246,435 331,481 247,023 246,400 304,208 266,526 5,215,665 5,253,474 5,292,512 5,304,033 5,304,796 5,247,198 5,246,435 5,331,481 5,247,023 5,246,400 5,304,208 5,266,526
Page 93

4,853,457 4,905,572 4,947,420 4,960,631 4,961,394 4,894,927 4,894,164 4,991,814 4,894,717 4,894,164 4,960,666 4,919,901 4,853,457 4,905,572 4,947,420 4,960,631 4,961,394 4,894,927 4,894,164 4,991,814 4,894,717 4,894,164 4,960,666 4,919,901 225,000 225,000 225,000 225,000 225,000 225,000 225,000 225,000 225,000 225,000 225,000 225,000 157,343 157,343 157,343 157,343 157,343 157,343 157,343 157,343 157,343 157,343 157,343 157,343 73,800 73,800 73,800 73,800 73,800 73,800 73,800 73,800 73,800 73,800 73,800 73,800 456,143 456,143 456,143 456,143 456,143 456,143 456,143 456,143 456,143 456,143 456,143 456,143 5,309,600 5,361,715 5,403,563 5,416,774 5,417,537 5,351,070 5,350,307 5,447,957 5,350,860 5,350,307 5,416,809 5,376,044 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 5,000,000 127,747 181,854 179,862 223,702 193,073 224,465 126,606 223,702 224,255 126,606 223,702 193,108 181,854 179,862 223,702 193,073 224,465 126,606 223,702 224,255 126,606 223,702 193,108 182,937 309,600 361,715 403,563 416,774 417,537 351,070 350,307 447,957 350,860 350,307 416,809 376,044 5,309,600 5,361,715 5,403,563 5,416,774 5,417,537 5,351,070 5,350,307 5,447,957 5,350,860 5,350,307 5,416,809 5,376,044
Chapter 8 Risk Management
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Risk Management Risk is the possibility of a condition that would have a negative impact on a project. Identifying, planning and reducing risk can help you to keep the project on schedule and within budget. As part of a good risk plan, you should define the actions to take if risk events occur, so that you can respond to those events quickly and effectively. A complete and detailed project is required to fulfill your project. A risk management plan It should contain: A risk management plan included statement of how you plan to reduce risk. Identifying a list of potential risks. The steps that you will take to mitigate the risks Planning and reducing risk The risk of losing customers such as; when customers know information about any restaurant. Its channel easy to direct contact with customer and restaurant. Reducing risk is the business must have to promotion for customer, make value and motivation to network service such as VIP card, privilege, and buy one get one and save time. Its make customer loyalty for business. Network problem; if signal of network is failure it will affect tread of our business. Like we will lose customer who order our product from the internet and decease our companys income. So, we must to improve and safety internet all time, check network and up great internet invaluable and update information of restaurant. such as telephone. Its can reduces damage to income. The risk of delivery. When our company delivery our product, we will undergo some risk that we cant avoid. For example when traffic jam, it will used long time to send order to customer. Then our company must have promotion for customer such as; when we late for send order the customer can receive a discount 30 percent up of all order the customer get. And our company maybe core with the restaurants. When our companies want to order, the restaurants need to do order before others order. Include the several to promote
Identifying a list of potential risks. Risk is a measure of the ability.The purpose of the work to be carried out successfully. Under the budget, schedule, and technical constraints faced such a project is a set of activities. To take action on an issue in the future.Using the limited resources available. Continue to be successful. Under a limited time frame which is scheduled to perform in the future. Risks that may occur at any time.Because of the uncertainty and resource constraints of the project. A project manager must manage the risk of the project. So the problem is reduced. And can be operated successfully. Set goals effectively and efficiently. Types of risk. We can be divided into four types of risk. -Business risk is the risk arising from changes in the profitability of the company. As a result, investors have lost money, Financial or investment risks, Risk Management and risks in the industry. -Market risk is the loss of investments due to changes in the price of the securities to investors. Which is based on demand and supply of the market. -Interest rate risk is the risk that arises from changes in the rate of return on investment. Due to changes in market interest rates. -Purchasing power risk is the risk that the purchasing power of money decreases. Which mainly affect the purchasing power is inflation.
Business Risk
Operational Risks Operational risks result from internal failures. That is, your businesss internal processes, people or systems fail unexpectedly. Therefore, unlike a strategic risk or a financial risk, there is no return on operational risks. Operational risks can also result from unforeseen external events such as transportation systems breaking down, or a supplier failing to deliver goods.
Reputational Risk Loss of a companys reputation or community standing might result from product failures, lawsuits or negative publicity. Reputations take time to build but can be lost in a day. In this era of social networking, a negative Twitter posting by a customer can reduce earnings overnight. According to Matt McGee, a search engine optimization consultant, One negative blog post or product review can spread online in a flash and change the direction of a company.
External risk
But by then we will have no way of knowing how much to order from the customer beat me. So we'd have to put me through that as well. But in the day might be the weather, Traffic jam, This will have to happen to our business. We should understand this.
Risk form Technology Our Company is required to order from internet if the network is falling you we have a problem The risk of natural disasters The current disaster is something that we can not predictbe it rain or storm. Natural disasters have a direct impact on our business in a transportation and Communication. Risk of customers need and customer behavior Sometimes you may be a delay for transportation which is to satisfy the customer. You will lose the income of the delayed delivery. Sometimes food may be damaged during transportation, food is not fresh, Unclean ,You may come across these problems. All customers who do not want to wait too long.
Internal risk
Continuity of core government operations is fundamental during a time of crisis. All public sector organizations must analyze their exposure to risk and determine appropriate measures. Internal Risk Management involves operational and system contingency planning to respond to and mitigate damaging events; continuity of operations for the identification of vital records, systems, and processes; and preparation required to ensure that these systems
and processes will be available in the event of a catastrophe. Reducing reliance on paper and ensuring appropriate capture and mirroring of key electronic data is fundamental to speedy resumption of services. Governments need to ensure that sufficient security, redundancy, and minimization of single points of failure are considered in order to assure rapid recovery of essential services.
Risk in the staffs Risks arising from aware of the ability to works and characters of each employee, so this may cause problems. Because the company can be selected as a feature only and it effect to the company must spend time and money in training employees. The important for company is, can not realize the habits of employees. It brings to dishonest, lazy and not on time, then it cause losses to the company. The work in company is not very complex. Company needs employees that are important variable in the operations, and contact with the customer. When the employees have good integrity and diligence can help company better. If employees are lazy and dishonest, it makes the manufacturing, operations, by lack of effective. In addition to affecting the company's revenue and also affect the company's impression. Our company will give the good training for our staff.
Risk in Performance of the equipments and materials Because the company uses few equipments and materials such as amotorcycle. Because our work is the work of transportation. You just use transport for delivery. Sometimes we have order from customers but motorcycle is breakdown you just have a problem.
Risk in Health and Safety Company is realizing the importance of health all employees. If employees are healthy then they can work hard. The company is a delivery if employees are discomfort,. Therefore, company is very strict control and disease prevention for employees, which will impact on customers.
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Financial risk
- Risk arising from insufficient funding for operational and/or strategic priorities examples of
risk events insufficient program funding, inability to recapitalize in infrastructure. Good plan for financial risk -Our business should calculate cash flow in the system that enough to investment - To estimate value of the project from data or number and principles that clear for support decision which may be calculate from rate of Return and Pay-Back Period - Should organize correct financial structure between capital and liabilities do not select more than one way or another. -Prepare reserve funds for some accident that may occur always such as the problem from politic, disaster, technology that are external factor. Employee risk -Risk that arises from the actions or inactions of employees, whether intentional or unintentional. This category encompasses the risks associated with insufficient human resource capacity and/or competence. Employee fraud is excluded and is captured under "Fraud / Corruption" examples of risk events are errors and omissions, excessive turnover, so they should have proper training on their duties handling is paramount. They need to follow standards and procedures Partner and supplier risk -Risk that actions (or inactions) taken by partners or suppliers may negatively affect the achievement of objectives examples of risk events are insufficient capacity on the part of delivery agents. So should make understand that matching between our business and other restaurant and check communication system for ensure that not have the problem. Process risk -Inadequate or failed processes or management practices, including non-compliance with internal policies and procedures, but excluding system failure. Good plan should follow to contracting procedures, collect relevant, reliable and measurable performance information to support decision-making and demonstrate performance.
Technology / Infrastructure risk
- The risk arising from inadequate IT infrastructure including system failure for example risk
event are security breach leading to loss, damage, or disclosure of data, and potential damage to reputation and business disruption due to IT system failure, so IT system should be checked regularly. Contact and support the new options, such as using the telephone.
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Chapter 9 Summary
Chapter9
Summary
Summary Project of Feasibility Study Bee Company creates a demand for customers by chooses open food delivery service is the best way for who do not have time to buy food by them. Because people have busy life they are work hard and study hard. Some of them have problem with traffic jam. Our company are helping people to decrease time to select restaurant, find number of restaurant for reserve the table and we delivery food. Our company is collect information of many restaurants in Chiang Mai. Chiang Mai is the province in north of Thailand. Chiang Mai is very popular province in Thailand many tourists select Chiang Mai to visit in their vacation. So Chiang Mai is a good choice to do this business. Bee company open the website for search the location of restaurants, menu, reserve the table. Some of restaurants can delivery to customer. And we have telephone number that easy to remember. Customer can call at our company they can get number and information of restaurants. Then our employee will take order to restaurant by phone. After that messenger go to take foods from restaurant for sent to customer location. Customer can select menu and restaurant from our website. Searches in its network of delivery restaurants, and shows you a list of restaurants that deliver to your address, whether it is your home, office or campus. View the menu, choose your dishes and place your order online, our service is completely free and as easy and simple. We are now open at 8 a.m. Bee companies focused on consumers who are in the age range 15-59 years. Now our company has information of 79 restaurants in Chiang Mai. Marketing strategy, Price that we use is ongoing price so, price level policy is meet market price for product differentiation is difficult so it is cannot be set to be different from the competition. Our companies have a few competitors on the other hand have more choice than others for customer to choose and place office set at nimmamhaemin Road. It is the most of restaurant that are participating at the same time customer can service. Product which type of food for example Thai food, American food, Italian food, Chinese food, Japanese food etc, And promotions is based on the restaurant, but that each set. These factors make successful investment.
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PRODUCT & SERVICES IN GENERAL

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Restaurant Buffet Restaurant Restaurant

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FaHam Wualai - Thipnate

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Mea Rim road

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Flower & Garden Wing 41 KanKrong Chonprathan Hangdong road

Mr. Chan & Miss Pauline

Zear FishNoodle Phuket Seafood Chiangmai Pizza N Pasta Kad Buffet

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Auberge Chiangmai French and Steak

Guu Fusion Roti and Tea O black joe

Restaurant Noodle Restaurant Coffee Restaurant Restaurant

Front of Chiang Mai Univrsity

Buffet Coffee Ice cream Restaurant Coffee

Mai University Alert restaurant & bar Thapea Restaurant

Front of Chiang Mai University Nimmanhemin

Hotel Coffee Restaurant Coffee

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Buffet lovers Chiangmai Neko Yakiniku

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Chapter 3 Market Analysis

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Target market selection T

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