Team Number:

Attendance Information Session Yes / No

Attendance Firm Visits Yes / No

Bonus: /2 (Must attend both Info Session & Firm Visits, either 0 or 2)

Grand total:

/ 100

Part 1 - Presentation Content Competency Indicator 1. Identification of Key Issues Judging Criteria Teams are assessed based on: Quality of issue identification growth and sustainability Analysis of the issue Understanding of their roles Ranking System 5 Accurately identified all key issues and briefly described the status quo; explained the significance of enhancing growth and sustainability and analyzed its implications 3 Accurately identified some key issues; recognized the significance of growth and sustainability 1 Issue identification and analysis needs to be improved 15 The team proposed an effective and sustainable strategic plan. They displayed a strong understanding of the targeted segments and strategically increased branding presence in focus growth segments. The plan satisfies the requirement obtaining 100% return in marketing investment or external funding, and has helped the sponsors to increase the dollar value of sponsorships by providing innovative initiatives. 10 The team proposed an effective and sustainable strategic plan. They displayed some understanding of the targeted segments and had some ideas on how to improve branding. The plan partly satisfies the requirement obtaining 70% return in marketing investment or external funding, and has helped sponsors realize the value of their money 5 The team has proposed a strategic plan. They displayed limited knowledge of target groups; ideas were unfeasible and ineffective Part 1 Subtotal /20 /5 Comments Score

2. Proposed Solution Growth

Teams are assessed based on their ability to: Identify issues and address potential obstacles in reaching the targeted market Expand focus growth segments Implement an all-inclusive marketing scheme. (i.e. marketing plan is able to stimulate growth in out-of-town and non-LGBT patrons) Fulfill requirement 100% return in marketing investment or obtain sponsorship outreach Present creative initiatives for sponsors

/15

Part 1 - Presentation Content

Competency Indicator 3. Proposed Solution Branding

Judging Criteria Teams are assessed based on their ability to: Apply creative marketing ideas to enhance branding, e.g. use different product mix etc. Establish and define clear goals for improving the brand of Inside Out Provide solutions that touch upon but not limit to: Branding issues, i.e. lack of awareness among youth etc. Strategic alignment e.g. Establish Inside Out as Torontos second largest film festival in 5-10yrs Maintaining year round buzz in queer cinema sphere Establish Inside Out as a prestigious event on an international scale Teams are assessed on their ability to: Develop a creative strategic plan Incorporate information from market plan excerpt to identify new marketing opportunities Use relevant research to support strategic plan initiatives that go beyond the information provided in the business case Demonstrate understanding of : Inside Outs competitors Inside Outs screening categories Characteristics of target audience Trending marketing mediums etc

Ranking System 15 The solution is very effective and sustainable. The team formulated a creative strategy and used diverse marketing mediums besides social media and grassroots methods. The solution is effective in raising awareness in youth, women, trans and out of town demographics; it closely aligns with Inside Outs branding. 10 The solution is somewhat effective and sustainable. The strategy is fairly creative which incorporates multiple marketing mediums. Overall, it is helpful in enhancing Inside Outs presence. 5 The solution and strategy are not very effective and the team needs a stronger focus in enhancing its presence in key focus groups.

Comments

Score

/15

4. Creativity & Research

15 The solution is fully supported with case facts and research. The team demonstrated in-depth understanding of Inside Outs background, competitors and target audiences and did relevant research. Marketing ideas are outstanding and distinct from traditional means; overall, the presentation fulfills all requirements. 10 The solution is partly support with case facts and research. The team understood Inside Outs background, competitors and target audiences. Marketing ideas are good and the presentation fulfills most of the requirements. 5 The team needs to support their solution with more case facts and research. The presentation shows some knowledge about Inside Out but cannot fulfill the major requirements. /30 /15

Part 1 Subtotal

Part 1 - Presentation Content Competency Indicator 5. Practicality of Recommendations Judging Criteria Teams are assessed on : Alignment with the mission and vision of Inside Out Analysis of risks and benefits of recommendations Effectiveness and timeliness of the implementation plan, i.e. able to become Torontos
second largest film festival within the next 5 to 10 years

Ranking System 15 The recommendation is practical and effective to assist Inside Out become Torontos second largest film festival within the next 5-10 years. The implementation timeline is realistic and doable within the budget. The team presented reasonable financial statistics with little error. Budget allocation is clear, easy to understand and logical. 10 The recommendation is somewhat practical. However, Inside Out may face delays in becoming Torontos second largest film festival within the next 5-10 years. Implementation timeline is fair and doable within budget. The team presented reasonable financial statistics with some errors. Budget allocation is fair as well. 5 The team needs to take practicality into consideration when making recommendations. Implementation timeline is not feasible, which means Inside Out cannot achieve its goal within the timeline. Financial statistics is unreasonable and erroneous. Budget allocation needs to be revised.

Comments

Score

Feasibility of implementation timeline Financial outlook - quality of revenue and expense projections

/15

Part 1 Subtotal

/15

Part 2 Overall Knowledge and Understanding about InsideOut and Diversity Competency Indicator 1. Presentation content Judging Criteria Teams will be assessed on: Thoroughness of the presentation, i.e. Does it include the issue statement, strategy, implementation plan and recommendation? Overall fluidity and quality Teams will be assessed on: Accurate use of word choice Ability to demonstrate sensitivity and inclusivity Ranking System 5 The team delivered a strong presentation satisfying all the required components. The strategic plan is creative and outstanding. 3 The team delivered a good presentation covering most of the required components. 1 The team needs to improve on the overall quality of the presentation 5 The team demonstrates excellent knowledge about diversity and inclusion with accurate word choice throughout the presentation. 3 The team demonstrates fair amount of knowledge about diversity and inclusion with no major misuse of words. 1 The team needs to learn more about diversity and inclusion 5 The team knows Inside Out very well and they incorporated knowledge obtained from the Information Session and firm visits 3 The team has a good understanding about Inside Out and diversity and inclusion 1 - The team needs to learn more about diversity and inclusion. Part 2 Subtotal /15 /5 /5 /5 Comments Score

2. Appropriate ness of word choice

3. Knowledge and understandi ng about Inside Out

Teams will be assessed on: Understanding of Inside Out and its offerings Ability to apply knowledge about diversity and inclusion practices gained from Information Session and firm visits

Part 3 Presentation Skills & Questions Competency Indicator 1. Presentation Judging Criteria Communication skills Ranking System 5 The team communicated ideas clearly with confidence, with helpful but not excessive body language and good voice projection 3 The team was able to communicate ideas with good body language and voice projection 1 The team was able to communicate ideas but lacked confidence, need to improve on body language and voice projection 5 Presentation finished on time. Displayed team cohesiveness and excellent transitions, contents are presented evenly among members 3 Presentation finished on time. Displayed good transition and team work 1 Presentation did not finish on time. Need to improve on team work and transition, contents were not presented evenly among members 5 Slide deck was interesting and professional with effective use of visual aids and multimedia elements 3 Slide deck was interesting and contained visual aids 1 Slide deck was not ready with minimal visual aids 2. Question & Answers /5 /5 /5 Comments Score

Team work skills

Organizational skills

Quality of response

5 Teams response addressed the question; team reasonably explained and justified their viewpoint and displayed excellent understanding of the case 3 Teams response partly addressed the question; team explained their viewpoint and displayed good understanding of the case 1 Teams response merely addressed the question; team did not explain nor justify their viewpoint /5

Part 3 Subtotal Grant Total

/20 /100