corporate identity and brand standard menu

Document Last Updated: 12/2011 Author: Chen Kah Hou

Table of content
Welcome to 8bit Studio Corporate Identity and Brand Standards Manual as Revised in 2011.
Recently, our corporate brand has been modernized and adapted to build upon and protect our reputation. As we continue to communicate with a variety of audiences, from customers to shareholders, suppliers to partners, consistent application of our revitalized brand is crucial to maintaining 8bit studios image. This manual contains guidelines, rules and examples for upholding the brand throughout all aspects of 8bit studio s corporate and marketing communications. The Corporate Communications department can provide expert and authoritative assistance on applications requiring further detail. WELCOME Table of contents . . . . . . . . . . . . . . . . . . . II WHAT IS A BRAND Brand implementation principles . . . . . . . . . 2 Compliance . . . . . . . . . . . . . . . . . . . . . 3 DIEBOLDS BRAND Vision, Mission, Values . . . . . . . . . . . . . . . 5 Positioning . . . . . . . . . . . . . . . . . . . . . 6 our logo . . . . . . . . . . . . . . . . . . . . . . . 7 Message and tone . . . . . . . . . . . . . . . . . 8 Maximizing the 8bit brand . . . . . . . . . . 9 BRAND COMPONENTS Logos without tagline . . . . . . . . . . . . . . 11 Tagline principles . . . . . . . . . . . . . . . . . 12 Tagline example . . . . . . . . . . . . . . . . . . 13 Tagline usage . . . . . . . . . . . . . . . . . . . 15 Logos with tagline . . . . . . . . . . . . . . . . 17 Incorrect logo treatments . . . . . . . . . . . .18 Trademarks and naming . . . . . . . . . . . . . 20 Typefaces . . . . . . . . . . . . . . . . . . . . . 21 STANDARD COMMUNICATION Introduction . . . . . . . . . . . . . . . . . . . . 23 Letterhead . . . . . . . . . . . . . . . . . . . . 24 Business cards . . . . . . . . . . . . . . . . . 26 Envelopes . . . . . . . . . . . . . . . . . . . . . 27 Faxes . . . . . . . . . . . . . . . . . . . .30 invoice . . . . . . . . . . . . . . . . . . . . . . .31 BUSINESS MATERIAL CD and CD cover . . . . . . . . . . . . . . . 33 T-shirt. . . . . . . . . . . . . . . . . . . . . .. . . 34

II

What is Brand?

2 WHAT IS A BRAND?
What is Brand?
A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless. -Stephen King, Director, W . PP Group, London

Brand implementation principles

The Five Metrics of a Strong Brand

8bit studio has gone through a number of dramatic changes since it was founded in 2000 as a company that made gaming and for a Malaysia market. Our product base later expanded to include console gaming developing and it has now grown to become one of huge gaming studio and complex level of value-added services. That is why it became necessary for us to revisit and revise our mission, vision and value statements, and to come upwith a new tagline as well. A great deal of research wasdone to develop the new brand, which included inputfrom expert consultants, key executives and business unit leaders from around the globe.

The following standards were considered: The brand C as idea, promise and experience C must fulfill five standards: . It must be relevant to a real or projected need in the marketplace. . It must be deliverable -the company must have the infrastructure, assets and intellectual capital to fulfill the promise and deliver value. . It must be credible - the company behind the promise must be perceived as capable of delivering it. . It must be differentiating - it must possess some quality that distinguishes it from all other competitively relevant brands. . It must be both inspired and inspiring - it must motivate interest, action and enthusiasm among associates, shareholders, customers, suppliers and partners.

Brand Advocates
We must embody the Diebold brand in words and actions, in everything we do, every day. While each and every 8bit studio associate is responsible for upholding brand standards, we have created a new role, Brand Advocates, to assist associates in the local interpretation for understanding how to live the brand. Brand advocates are located in all 8bit studio regions throughout the world.

3 WHAT IS A BRAND?
Compliance

Approval and Editing Process

All external and internal communications and promotional materials, including posters, brochures and pamphlets, must comply with our brand standards. In addition, all external communications must be approved by the Corporate Communications. department.

E X AMPLE OF M A R K E T I N G MAT E R I A L

8BITS BRAND

5 8BITS BRAND
8bit studio s vision Vision, Mission and Value

8bit studio s mission

8bit studio s value

Our values reflect our core ideologies and drive the decisions we make. Our values are: . Integrity. We are open, honest and responsible for following through on our commitments. . Collaboration. We seek opportunities to partner with customers, fellow associates and suppliers. . Innovation. We nurture creative thinking that adds value. . Knowledge. We encourage continuous development of our skills and expertise to better serve our customers. These values statements reflect what we must live, breathe and reflect in all our daily activities. They are the guidelines for driving every associates day-to-day decision making and are the tools to help bring the brand to life.

We deliver innovative technology and services To be recognized as the essential firm in creating and implementing ideas that create the special gaming that make businesses better through a powerful combination of: experince and expand to international. Those words describe our ideal future and reflect the essence of what we intend to become as a company. We feel it stretches the organizations capabilities and the image of ourselves and is aspirational in its tone. We also believe our vision statement unites and inspires us in a common, coherent, strategic direction. . Customer knowledge . Inspired thinking . Attentive associates The mission statement describes the overall purpose of our organization. It is about what we do, who we do it for, how and why we do it. The mission statement is a clear and succinct representation of why an organization exists, it sets boundaries for current activities and serves as a starting point for developing strategic vision-defining how we will achieve the vision.

6 8BITS BRAND
Our Corporate Tagline:
Infinite possibilities
There are two core components of our new brand positioning: -Being smart, thoughtful, and always being creative on the marketplace by pulling from years of experience and understanding the career. -Being focused on attending to customer needs and delivering on our promises The 8bit logo is use eight square to built out a pixilize of character of 8 plus add on a digital alphabet BIT to make the audience reconigze what is our profession on which career eventhough our profession is on game developing.

Positioning

Infinite

possibilities

corporate 8bit black C 0 R M 0 G Y 0 K 100 B 0

corporate 8bit red C 14 R M 98 G Y K 100 0 B 27

Infinite possibilities C 0 R M 0 G Y 0 K 100 B 0

0 0 Web safe #000000

210 28 Web safe

#D21C1B

0 0 Web safe #000000

7 8BITS BRAND
Our logo
1

2 3

1) The eight square are show as dot, pixel that usually appear in digital platfrom in order to represent the direction of our studios profession.

2)An intersect of two square is represent as an interactive between two user in gaming.

3) The word BIT is part of the identity of our studio concept and ideal in order to reach out the time while the first 8 bit game console come out, the time that bring out suprise and creative gameplay for the gamer.

8 8BITS BRAND
Message and Tone

Guideline

Following are some guidelines and suggestions to send the right message and create the right tone to its brand promise.Getting the message and tone right will be the measure between the success and failure of each communication. Audiences must understand the benefits-the points of differentiation-that come from partnering with Diebold versus working with the competition. Above all, you should strive to use the points of differentiation that uniquely position 8bit studio in the hearts and minds of our customers, partners and other key audiences. -Obtain approval All ads, literature and other external marketing communication materials must be reviewed and approved by Corporate Communications before they are completed. -Be human Images should relate to benefits and, therefore, be human, rather than product-oriented. Base the message in humanity and the human experience, not in technical gobbledygook.

-Be impactful Find arresting images to capture the readers attention immediately. Stock photography sites can be used, such as: gettyimages, corbis and photonica Also check for new 8bit studioowned images on our branded resources system, located at www.8bitstudio.com. -Be creative Gaming is an experience, it should be fun and creative interact wiithin player and the game. The element of creativeness in become an important part as the studio quality.

Be sensitive Not all cultures in the global village share the same values. For example, subtle humor is a wonderful tool to use but humor here isnt necessarily humor there. Also consider facial expressions and body language in the images you select.

9 8BITS BRAND
Maximizing the 8bit brand

Use the Brand Selectively

Solutions, business forms, advertising, presentations, specialty items and facility and tradeshow signage are the only objects that need to feature the brand. No other application requires use of the logo. Any time the brand is used, it should be considered a product that represents our company. Therefore, much care should be taken in how the brand is displayed. Be sure that whatever product you use carrying the 8bit studio brand -- be it a PowerPoint presentation, a fax to a potential customer, or a shirt youre wearing at a conference or tradeshow -- displays the image proudly and properly.

The word incorporated

While the word incorporated was an acceptable application with the previous logo, it should no longer be used in conjunction with the current mark. For copy purposes, it is permissible to use 8Bit or 8bit, Incorporated, but never 8bit, Inc.

Our corporate brand represents who we are to the world, so it is crucial that we both protect and build it. The sections that follow contain important information that you will need to know to communicate using the 8bit studio brand, including various documents,templates, logo and brand guidelines and examples of proper and improper applications. Additionally, please keep the following suggestions in mind in order to maximize our brand.

Use the Brand Components Correctly

It is very easy to overlook seemingly minor details when using various brand components, yet these types of mistakes can damage the brand and create roadblocks in reaching your objectives. Always adhere to guidelines detailed in the following sections to guarantee smooth and successful implementation of the 8BIT brand.

If you encounter a 8bit branding situation not addressed in this manual, please contact the Corporate Communications department.

10

Brand Components

11 Brand Components

Logo without tagline

A PP L I C AT I O N S I Z E S

COLOR OPTION

Application Sizes Artwork

Digital files with .eps extensions should be used for printed materials. Those with .jpg extensions should be used primarily for on-screen viewing. Please consult your vendor for their preferred file format before submitting artwork for production. Electronic files for the Diebold logo are available online at: http://www. 8bitstudio.com/brandmanual/downloads.htm The minimum application size for the 8bit logo is 3.11 centimeters. The length is measured from the left side of the 8 to the right side of the the end of character T

Logo Color Options

You have three basic options from which to choose: . All color version . All-black version -Reversed version

8bit Logo Properties and Limits

The 8bit logo should occupy its own space. Always maintain a generous safearea equal to 25% of the height of the 8bit in the logo on all sides of the logo. Note the clearly defined spacing limits in the examples.

12 Brand Components

Tagline Prinsiple

Corporate Tagline
The three fundamental considerations of a corporate tagline are: -Objective: The one big idea you most want associated with your company/brand in the mind of the marketplace; an essence-defining benefit statement. Graphic disposition: Always locked to the corporate signature, either underwriting it or following it. Shelf-life: Not campaign-dependent, but positioning-driven and strategic, therefore a shelf-life of five years, minimally. The 8bit studio tagline Infinite possibilities example of a corporate tagline

Infinite

possibilities

13 Brand Components

Tagline

Other Corporate Tagline Examples:

Linksys | A division of Cisco System, Inc Toyota | Moving Forward Burger King | Have it your way BMW | The Ultimate Driving Machine Microsoft | Be whats next Dell | The power to do more

14 Brand Components

Tagline

Other Corporate Tagline Examples:

McDonalds | im lovin it Nokia | Connecting People Nike | Just Do It hp | Invent Singapore Airlines | A great way to fly

15 Brand Components
Required Applications
Advertising

Tagline usage

Promotional Items: Sample Catalog

Golf balls Paperweights Umbrellas Buttons Ties Baseball caps Golf or sun visors Watches Clocks

Print (locked to the corporate signature, not stand-alone) Radio TV

Sales and marketing collateral

Printed Online Video

Permitted - Recommended Applications

Tradeshow signage Approved promotional gifts*

Pens, pencils T-shirts Sweatshirts Jackets Coffee mugs Glassware Thermal can / bottle sleeves

*For example, pens, paperweights, etc., depending on the nature, quality and function of the item. The test is: does the item clearly symbolize or express this core value or at least not contradict it? The category of promotional items is potentially quite wide and diverse and constitutes an area in which discretion will have to be exercised by Corporate Communications. See to the right for an extended, but by no means complete, catalog of such items.

16 Brand Components
Prohibited Applications
. Product badges . Product packaging . Architectural signs . Monumental or sculptural signs . Light cabinet . Engraved signage . Business stationery . Letterhead . Business cards . Envelopes

Tagline usage

. Automated voice system messaging . Paychecks . Legal contracts

17 Brand Components
Artwork
Digital files with .eps extensions should be used for printed materials. Those with .jpg extensions should be used primarily for on-screen viewing. Please consult your vendor for their preferred file format before submitting artwork for production. Electronic files for the Diebold logo are available online at: http://www. 8bitstudio.com/brandmanual/downloads.htm

Logo with tagline

Logo Color Options Application Sizes
The minimum application size for the 8bit logo is 2.46 centimeters. The length is measured from the left side of the tagline to the right side of the the end of tagline You have three basic options from which to choose: . All color version . All-black version -Reversed version

A PP L I C AT I O N S I Z E S

COLOR OPTION

2.46 cm

3.49 cm

Infinite

possibilities

Infinite

possibilities

Infinite

possibilities

nfinite

possibilities

Infinite

possibilities

18 Brand Components
Diebold Logo Misuse

Incorrect logo treament

example of incorrect logo:

Never use anything but the approved and provided logo. Never attempt to create your own 8bit logo. Never reproduce the logo in non-approved colors. Never stretch or alter the logos proportions. Never enlarge or reduce the artwork beyond the nextsize provided. Never attach anything to the logo. Never use part of the logo; it is an integral unit, always keep it whole. Never use the logo as part of a sentence or phrase. Never alter the horizontal orientation of the logo. Never use the logo in a crowded space. Never print on top of the logo. Never use the logo as a watermark.

INNOVATION

19 Brand Components

Incorrect logo treament

example of incorrect logo:

We are

studio

20 Brand Components

Trademarks and Running

Process
Corporate Communications works with the internal organization requesting a new product/service name to determine key audiences and messages. A short list of names is then developed and recommended to the group requesting the name. Corporate Communications then works with Legal to research the availability of a given name and make a claim on a trademark. The name is then reviewed by the Malaysia government., and then published in the Trademark and Patent Gazette. If no objections are raised during the normal review period, the trademark office will then assign a registration number for the name requested.

Trademarks and Naming

A crucial element to the success of any corporate identity program is following all legal guidelines regarding registered trademarks and patents. Any deviation from the guidelines in this manual could result in the loss of our legal right to use our marks, logos and, possibly, the 8bit studios name. The same attention must be paid to the companys process for registering names for its products and services. If the proper process for naming is not carefully followed, 8bit studio may face patent and liability issues.

Policy
In order to ensure a precise, orderly process, Corporate Communications and Legal must be consulted to obtain a legally protected trademark/ name for any product or service that the company wishes to market and sell.

21 Brand Components

Typefaces

8bit operator JVE

The following Arial, 8bit operator, abstract and visitor fonts should be used as the integral part of 8bit s brand. These fonts are 8bit s unique handwriting and add emphasis to the personality of this new identity. Please refer to the following samples for usage.

abcdefghijklmnopqrstuvwsyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!#$&%()+/?@

Visitor TT1 BRK

aBSTRACT
ABCDEFGHIJKLMNOP QRSTUVWXYZ ABCDEFGHIJKLMNOP QRSTUVWXYZ 1234567890 !"#$&%()+/?@

abcdefghijklmnopqrstuvwsyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!#$&%()+/?@

Myriad Pro
abcdefghijklmnopqrstuvwsyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!#$&%()+/?@

Arial
abcdefghijklmnopqrstuvwsyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!#$&%()+/?@

22

Standard Communication

23 Standard Communication
Every day, 8bit studios stationery makes an impression on thousands of customers, prospects, suppliers, security analysts, shareholders and other important publics. These impressions must always be positive. All 8bit studios business stationery must be clear and professional. The pieces should family with one another, including stationery created for corporate and division use.

Introduction

Examples
The following pages show examples of corporate stationery. To create divisional stationery, simply replace the words Diebold, Incorporated and the corporate address with division information.

24 Standard Communication

Letterhead
297 mm

40.876 mm

10 mm 5.875 mm 27.029 mm 210 mm 72.5 mm 20.79 mm

SIZE IN CENTIMETERS(A4)

Logo
Note: Measurement to end of swirl

Text
First line of type is Myriad Pro; point size is 10. All remaining lines of type are also Myriad Pro; point size is 10. Leading for entire block of text is 12 points. Text is at right side and the bottom of logo.

25 Standard Communication

Letterhead
297 mm 40.876 mm 72.5 mm
10 mm
5.875 mm

27.029 mm

20.79 mm This page shows a typical layout for an A4 letterhead as an example. Actual size: 210 x 297mm. The letterhead must always be printed in full colour. Only use official digital artwork. Do not try to reproduce, scan or trace the logo from this manual or any other printed or digital application. Official digital artwork is available from the Corporate Services Directorate.
Letter body copy Typeface: Myriad Size: 12 point Leading size: 14.4 point

210 mm

10 mm

26 Standard Communication
Business card
Front side 91.601 mm

This page shows a typical layout for a business card as an example. Actual size: 91.601mm x 54.961mm. Shown here at 100% of the actual size. The business card must always be printed in full colour. Only use official digital artwork. Do not try to reproduce, scan or trace the logo from this manual or any other printed or digital application. Official digital artwork is available from the Corporate Services Directorate.
back side 91.601 mm

54.961 mm

54.961 mm

016-2503089 016-2503089 016-2503089 16-2503 6 250 25

27 Standard Communication

envelope (DL size)

Address Details Typeface: Myriad Pro Size: 10 point Leading: 12 points

This page shows a typical layout for a DL size envelope as an example. Actual size: 220mm x 110 mm. Shown here at 100% of the actual size. The envelope must always be printed in full colour. Only use official digital artwork. Do not try to reproduce, scan or trace the logo from this manual or any other printed or digital application. Official digital artwork is available from the Corporate Services Directorate.

40 mm

110 mm

220 mm 10 mm

28 Standard Communication

envelope (C5 size)

Address Details Typeface: Myriad Pro Size: 10 point Leading: 12 points

40 mm

This page shows a typical layout for a C5 size envelope as an example. Actual size: 162 mm x 229 mm. The envelope must always be printed in full colour. Only use official digital artwork. Do not try to reproduce, scan or trace the logo from this manual or any other printed or digital application. Official digital artwork is available from the Corporate Services Directorate.

229 mm

10 mm

162 mm

29 Standard Communication
10 mm

envelope (C4 size)

Address Details Typeface: Myriad Pro Size: 12 point Leading: 14.4 points 324 mm

324 mm

50 mm

This page shows a typical layout for a C4size envelope as an example. Actual size: 229 mm x 324 mm. The envelope must always be printed in full colour. Only use official digital artwork. Do not try to reproduce, scan or trace the logo from this manual or any other printed or digital application. Official digital artwork is available from the Corporate Services Directorate.

30 Standard Communication

Faxes

This page shows a typical layout for a Fax sheet as an example. Actual size: 210 mm x 297 mm. The fax sheet can only be printed in black & white colour. Only use official digital artwork. Do not try to reproduce, scan or trace the logo from this manual or any other printed or digital application. Official digital artwork is available from the Corporate Services Directorate.

31 Standard Communication

Invoice

This page shows a typical layout for a Fax sheet as an example. Actual size: 210 mm x 297 mm. The Invoice must always be printed in full colour. Only use official digital artwork. Do not try to reproduce, scan or trace the logo from this manual or any other printed or digital application. Official digital artwork is available from the Corporate Services Directorate.

32

Business Material

33 Business Material

CD and CD cover

This page shows a typical layout for a120mm standard size of CD and CD cover as an example. The CD cover and sticker for CD must always be printed in full colour. Only use official digital artwork. Do not try to reproduce, scan or trace the logo from this manual or any other printed or digital application. Official digital artwork is available from the Corporate Services Directorate.

34 Business Material

T-shirt

The t-shirt above is show out as sample t-shirt for the staff in studio. The purpose for design a 8bit studios t-shirt is to use it as a relax and light uniform for them.

 8bit studio 2011 | If you have any questions regarding the use of the 8bit identity contact the Corporate Communications Department at + 016 2503089