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When engines get older, carbon deposits in the engine can lead to increased fuel consumption. The advanced additive formulation in Shell FuelSave fuels contains a powerful detergent designed to prevent these deposits building up.
* Comparison between a standard petrol/diesel and that same standard petrol/diesel [of the same bio-content**] containing our fuel economy formula. Savings may vary according to vehicle, driving conditions and driving style. ** For markets with e5/e10 (gasoline) or B5/B7 (Diesel)
FuelSave FuelSave
client: Shell brand: Fuels date: account: Jim Burton file name: designer: Martin Grimer Paul Green job no: BSHE0034 12/03/10 artwork: software: Adobe Illustrator CS4 fonts: production: Shaun Jones colours finishes
PANTONE 348 C
Unleaded
FuelSave FuelSave
client: Shell brand: Fuels date: account: Jim Burton file name: Fuel_Save_Diesel_AW POS.ai designer: Martin Grimer Paul Green cutter ref: FuelSave_Standard_Maingrade.eps software: Adobe Illustrator CS4 fonts: job no: BSHE0034 12/03/10 artwork: production: Shaun Jones colours finishes
PANTONE 348 C BLACK
Diesel
Unleaded
landing big ideas
Diesel
landing big ideas
Shell FuelSave Unleaded is a unique fuel formulated for petrol engine efficiency. its instantaneous fuel economy formula is designed to improve fuel efficiency from the very first tank.
Fuel_Save_Unleaded_AW POS.ai cutter ref: FuelSave_Standard_Maingrade.eps design approval: production approval:
date: date:
Shell FuelSave Diesel is a specially formulated diesel fuel that features cetane improvers, an enhanced detergency component and corrosion inhibitors.
production approval:
date: date:
special instructions:
accounts approval:
date:
client approval:
date:
blue marlin brand design beaumont house kensington village avonmore road london w14 8ts united kingdom
fax: +44 (0)20 7471 6333 ftp: www.bluemarlinfiles.com www.bluemarlinbd.com
design approval:
accounts approval:
It is designed to help: Save you fuel* reduce energy losses by lubricating places where engine oils are less effective, such as the upper piston ring Keep inlet valves clean, prevent deposit formation and improve engine efficiency Plus, by saving fuel, you could in turn help lower your exhaust CO2 emissions.
this print-out should not be used for exact colour matching but to check layout, spelling, text and colour separations. please check thoroughly.
it is your responsibility as the client to check these points and accept full liability. if any corrections are to be made please do not sign approval as a further print-out will be provided.
this print-out should not be used for exact colour matching but to check layout, spelling, text and colour separations. please check thoroughly.
It is designed to help: Save you fuel* ignite and burn more effectively, helping produce more efficient combustion in the engine Protect against the build-up of deposits which can reduce engineefficiency
client approval:
date: date: it is your responsibility as the client to check these points and accept full liability. if any corrections are to be made please do not sign approval as a further print-out will be provided.
special instructions:
blue marlin brand design beaumont house kensington village avonmore road london w14 8ts united kingdom
www.bluemarlinbd.com
ftp: www.bluemarlinfiles.com
With Shell FuelSave Diesel, you can help keep your vehicles running more economically.
MAINTAININg EFFIcIENcY
REgULAR DIESEL*
REgULAR DIESEL*
* regular diesel without fuel economy formula
cUSTOMER TESTIMONIALS
We encouraged all our drivers to use the Shell FuelSave product and began to see the savings immediately. Ive personally noticed the difference in my car Ive been able to go much further on a full tank.
nigel rowden, UK Fleet Manager, Procurement, iSS
Shell FuelSave
With Shell FuelSave instantaneous fuel economy formula High detergent formula helps keep your engine clean Basic fuel with additives Basic fuel
Since weve started to use Shell FuelSave Diesel, our companys fuel expenses have been decreased.
erturul gksel, Ulusoy g.y. holding A.. genel Mdr yardimcisi
Every day I drive to work, I use Shell FuelSave Unleaded 95 in my car and I save fuel.
Tuba Aln, Market research Manager in a private company for 10 years
Basic fuel
Basic fuel
Basic fuel
ENgINES
Service your engine: A well-tuned engine can improve fuel economy, so change your oil and follow your car manufacturers recommendation on servicing. Use the correct oil: Always use the recommended grade of motor oil. higher quality motor oils such as Shell helix Ultra e can also help your engine operate more efficiently.
DRIVINg STYLE
Drive smoothly: Aggressive driving can use as much as a third more fuel than smooth driving. Avoid accelerating or braking too hard and try to keep your steering as even as possible. Reduce speed: The faster you go the more wind resistance youll encounter and the more fuel your vehicle will consume just to maintain speed. Easy on the revs: When youre pulling away change gear in good time. redlining the rev counter burns extra fuel. conserve momentum: Slow down early to let traffic lights change rather than stopping completely, or speed up a little before you reach the foot of a hill. leave a sensible distance between yourself and the car ahead to give you ample time to brake evenly. Avoid excess idling: Stuck in a jam for longer than 10 seconds? Switch off your engine and avoid using fuel when you dont have to. plan trips carefully: Cutting down on the time spent in the car is the easiest way to conserve fuel. To reduce driving time, combine all your short trips and errands into a single journey. Plus, if you can travel outside of peak times, youll spend less time stuck in traffic and consume less fuel as a result.
gEARS
Use higher gears: When you drive in a higher gear youll use less fuel, so change up whenever you can. Use cruise control: Using cruise control on major roads helps you maintain a constant speed and, in many cases, will improve fuel consumption.
TYRES
Keep tyres at the right pressure: Correctly inflated tyres are safer and last longer. A tyre that is under inflated by just 10% can reduce fuel economy. An under or over inflated tyre is also more susceptible to failing.
As your fleet drives into the future, we will be your partner on the road to keep you moving forward.
^ Shell calculations based on ieA and PirA data
For more information, please contact your Shell account manager or visit www.shell.xxxx
For more information, please contact your Shell account manager or visit www.shell.xxxx