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  • Mb0046 Marketing Management

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    Assignment Set -1 (60 marks) must be written within 6-8 pages. Answer all questions. 5+5 = 10 marks (200-250 words each) Explain the consumer buying decision process. Explain the five stages of Adoption Process.

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    Assignment Set -1 (60 marks) must be written within 6-8 pages. Answer all questions. 5+5 = 10 marks (200-250 words each) Explain the consumer buying decision process. Explain the five stages of Adoption Process.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Scarica in formato PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    590 visualizzazioni2 pagine

    Mb0046 Marketing Management

    Caricato da

    moetail
    Assignment Set -1 (60 marks) must be written within 6-8 pages. Answer all questions. 5+5 = 10 marks (200-250 words each) Explain the consumer buying decision process. Explain the five stages of Adoption Process.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Scarica in formato PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    di 2

    Master of Business Administration- MBA Semester 2 MB0046 Marketing Management - 4 Credits (Book ID: B 1629) Assignment Set -1 (60

    marks)
    Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.
    Q.1 A. Explain the six criteria for effective market segmentation B. Discuss the types of target marketing strategies. 5+5 = 10 marks (200-250 words each)

    Q.2

    Explain the consumer buying decision process.

    10 marks (350-400 words)

    Q.3 A. Discuss the Henry Assael model on buying decision behaviour. B. Explain the five stages of Adoption Process.

    5+5 =10 marks (200-250 words each)

    Q.4 Describe the components of the micro environment of marketing

    10 marks (350 400 words)

    Q.5 A. Explain the types of Marketing Information systems B. Discuss the different components of MIS

    5+5 = 10 marks (200-250 words each)

    Q.6 Describe the factors to be considered while developing an Effective marketing mix.

    10 marks (350-400 words)

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