Questionnaire:

A Study on Consumer Satisfaction and Perception Level on Refrigerators with Special Reference to Erode

1. Name of the Respondent: 2. Education: ... 3. Occupation: Govt. Job Private Job Own Business Doctor Other ____________

4. Marital Status: Married Un-married 5. Sex: Male Female 6. Age: Under 25 25-30 30-35 35-40 7. Amount of Monthly Salary: Below 10000 10000-15000 15000-20000 8. How many years of using refrigerator

40-45 45-50 Above 50 20000-25000 25000-30000 Above 30000

9.What was the source of information about refrigerator? Family members Friends TV advertisements Print media Dealer Self judgment Others: . 9. Which company or brand refrigerator you have used? LG Samsung Panasonic Whirlpool Others

 Videocon Godrej Others (haier , Hitachi,thosiba etc)

10. Please mention Your current Refrigerator model ___________________ 11. What price did you purchase your current refrigerator? Below 10000 10001 to 20000 20001 to 30000 30001 to 40000 Above 40001 12. Which size of refrigerator you currently used? 145 Lt 201 Lt 205 Lt 210 Lt 160 Lt 213 Lt 170 Lt 220 Lt 185 Lt 240 Lt 190 Lt 244 Lt 191 Lt 273 Lt 13. Where did you buy you current refrigerator? Show room Dealers Direct purchase on company Other mode (online purchase etc.,) 14.For what purpose you purchased your refrigerator? Office purpose Household purpose Shop purposes Other purposes

15. Show your level of agreement on the customer satisfaction of your current refrigerator. (Put a tick mark in your chosen box) Level of Agreements Neither Q. Fully Fully Statements Agree Agree or Disagree No. Agree Disagree Disagree 5 4 3 2 1 The price of refrigerator is more 1 affordable The service I received from 2 service center was professional. The durability of the refrigerator 3 is satisfactory.

4 5 6 7

Models and Stylish Look. Promotional activities should be taken more for refrigerator. Refrigerator has varieties and attractive features. The quality is very high Employees of showroom have the ability to provide clear information on customer inquiry. The given warranties and replacement policies are more attractive Lower service cost Less electric powers Spares availability if any problems acquired in refrigerator

9 10 11 12

16. Awareness Level about various technologies claimed by companies

Particulars The occasional offers provide by the companies Products availability Information about Current technologies implementations Warranties extent and replacement policies given by the company Exchange offers announcement by the company Service centers availability 17. Rank the problem you had been faced mainly? Problems Problem at compressor Body of refrigerator sweats Problem at door Do not cool properly Be dented Rand

Aware

Unawa re

Water leakage Spares life time

18. Did you have any idea to change your current refrigerator in future? Yes No If yes means 19. How would you research about the brands/features? Family members Friends TV advertisements Print media Dealer Self judgment

20. Would you like to recommend your current refrigerator brand to others? Yes No 21. Give your valuable suggestions for improving our performance ___________________________________________________________________________ ___________________________________________________________________________