Industry oriented Advance Diploma Program in

Advertising and Brand Management

Friday and Saturday 7.00 p.m. to 9.00 p.m. From 6th April to 30th June ,2012 52 sessions

Venue: Torrent-AMA Management Centre, Core-AMA Management House ATIRA Campus, Dr. V.S. Marg, Ahmedabad 380 015

The most important assets are brands. Buildings age and become dilapidated. Machines wear out. Cars rust. People die. But what lives on are the brands. Brands were originally developed as labels of ownership: name, term, design, and symbol. However, today, it is what they do for people that matters much more, how they reflect and engage them, how they define their aspiration and enable them to do more. Powerful brands can drive success in competitive and financial markets, and indeed become the organizations most valuable assets. Effective & Strategic Advertising which communicates and typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service and in the process it intends to create a unique brand. To learn the insights and adapt it in your line of business it is of immense importance to understand it from the practitioners of this industry and learn from their hands on experience. This course attempts to do so. Who should attend: This program will immensely benefit all those who are presently performing roles and responsibilities in Marketing Area. This module shall help brand/ product executives, managers and individuals in the media industry along with the aspiring new entrants in the media world. It will also help the entrepreneurs to understand this subject practically. The Program aims at upgrading the knowledge and skills of the working executives and provides them with better career progression and business performance in the relevant area. This program is conducted on weekends (Fridays & Saturdays) to provide an opportunity of formal learning to the working executives with a convenient time schedule for studies. The objective: This advance Diploma Program focuses on updating the participants on the latest developments in the area of Advertising and Brand Management, and prepares them for taking up higher-level challenges in the respective fields of Marketing. Program structure: The program will be conducted on weekends on Fridays and Saturdays to suit the needs of working executives, managers and entrepreneurs seeking an exposure to modern Advertising and Brand management concepts and practices. Duration: 3 months (April 2012 to June 2012) 52 sessions.

Pedagogy and Learning Resources: The entire module is participative, interactive supported by audio- visual and multimedia presentation of interesting case- studies. Appropriate study material will be provided along with accessibility to the fully equipped library facility during the tenure of the diploma program. Faculty: Well experienced professional faculty from the marketing & advertising industry to take the sessions. Co-ordinator: Mr. Sanjay Chakraborty, Group Director - Brand Services,Triton Communication, Ahmedabad. Eligibility Criteria: No formal qualification: Candidate should have fair amount of knowledge in English. Program Fee: The program has a course fee of Rs.15000/- which includes cost of tuition, teaching materials and refreshments. AMA Members (Institution and Individual) and AMA students will be able to avail 10% concession in fee. The payment should be made in the form of Cheque or DD drawn in favour of Ahmedabad Management Association payable at Ahmedabad. Please send your nomination along with participation fee to: Registration: Ahmedabad Management Association Core-AMA Management House Torrent-AMA Management Centre ATIRACampus, Dr. Vikram Sarabhai Marg Ahmedabad 380 015, Gujarat, INDIA Phone: +91-7926308601 Fax: +91-26305692 E-mail: ama@amaindia.org

Industry oriented Advance Diploma Program in

Advertising and Brand Management

Friday and Saturday on 7.00 p.m. to 9.00 p.m. From 6th April to 30th June ,2012 52 sessions
Venue: Torrent-AMA Management Centre, Core-AMA Management House ATIRA Campus, Dr. V.S. Marg, Ahmedabad 380 015 REGISTRATION FORM: Please fill-in and return this form along with participation fee to: Ahmedabad Management Association ATIRA Campus, Dr. Vikram Sarabhai Marg, Ahmedabad 380 015 Phone: 079-26308601-06, 32512847 Fax: 079-26305692 E-mail: ama@amaindia.org Website: www.amaindia.org
Cheque should be drawn in favour of Ahmedabad Management Association.

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