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been built and achieved. The consistency in the way we have maintained our relationship with our key stakeholders advertisers, readers/subscribers, vendors/agents, suppliers, and others has ensured that we have not only sustained and but also consolidated and grown the business. What would you say are the stand-out areas that set the NPL of today apart from the company of 1993? We have advanced technologically in that we now have a completely new state-ofthe-art printing outfit that ensures quality products produced costeffectively and on time. We are now able to reach most of our markets in the morning whereas in 1993 it could take two days to reach certain markets and it did not even make sense to distribute PAGE 4
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The lion sleeps: Former president Dr Hastings Kamuzu Banda lying in state in 1997
Former Nation journalist Dennis Mzembe interviewing ex-Aford president the late Chakufwa Chihana
Quotable Quotes
In my view, this is what education should be about: a development of mental faculty, in combination with an equal development of the personal character.Aleke Banda, speaking when he received computers from Beit Trust of England at Zomba Catholic Secondary School in April 1998 in his capacity as Agriculture Minister. My most memorable moment was when we used superb team spirit to produce a breakthrough investigative story on the Mwanza murders. This was an investigative story in which literally everybody at The Nation, including messengers and drivers, sweepers, watchmen, what have you, was involved.Dr Ken Lipenga, Nation founding editor-in-chief, on 20 years of journalism at NPL. Our clients should expect and demand a lot from us. I can assure you that we are geared to be your media house of choice and to provide you with more than just news.Mbumba Achutan, CEO, Nation Publications Limited, reflecting on NPLs 20 years of service.
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Twenty years at Nation and still counting: Mtaula (C) poses with his children
The first obvious reason is that his mobility scared him; he wanted to settle down and grow up. I felt contented, I had moved up the ladder at NPL and was making decisions. NPL is the last company that will ever employ me. If I am to leave, then I am retired or gone to start my own thing, Companies are like family; if you work hard enough, you get what you want, declared Mtaula. And his survival kit is not that heavy. He advises youths to stay focused at work and take their workmates as teammates, not competitors. Achuthan vouched for Mtaulas survival toolkit and said he himself is a good team player and that is but one of his many pros that she saw. Mr. Mtaula came on board NPL from day one and his first wonderful quality is his loyalty. He takes this company as if it were his own, he contributes ideas and deals with issues positively and firmly. He is very timely and deadline conscious, said Achuthan. Not all has been rosy for Mtaula. The old machine Achuthan referred to haunted him when it performed dismally. He says he was blamed and if there was a time he could have walked away from NPL it could have been then. I couldnt leave because I did not want to prove the critics right, so I stayed and worked hard to make the machine deliver, said Mtaula. And that was not it. In this other year along his 20 years at NPL he had to be summoned by his superiors and his sloppy performance questioned. He noted how NPL has changed. It used to be a small unit, he said. Each person knew every other person, each wedding, funeral or hospitalisation was noted. Now the company is so big, you dont even know who is marrying, he said. One of the original founders of the NPL social football team Zabweka, dubbed after the erstwhile hit cartoon strip, he says he can visualise the first game NPL playedof course, they went down 6-2. His football side makes his most darling hobby up to now, apart from gardening and spending time with family. A staunch Arsenal fan, Mtaula loves watching the English Premier League. Mtaula is obsessed with quality. He concedes that he does not read the stories first in the papers; he flips through the newspaper looking for errors in designing. For the stories, his wife Sharon reads the paper and then narrates them to him. Professionally, Mtaula looks to the day following Kamuzu Bandas death as one of the most involving and interesting day. We printed over 50 000 copies. Everyone moved from the offices to become inserters. Food was supplied at work and even the CEO was there, he reminisced. For Dalitso, Sandra, Alfred, Sharon, NPL is not just a name; it is intertwined with their lives and destiny. And that is what NPL is to many other Malawians. It goes beyond the news. n
What would you cite as the lowest and highest points in the life of the company over the past 20 years? The results of the Mwanza murder investigation and the stories we carried on that and what followed remains a high point from an editorial point of view. Our survival of the harsh political climate and the fact that we came out of it even stronger is another. The acquisition of our brand new printing outfit also stands out. Most importantly, the constant recognition from our clients over the years has been a major plus. The low points have been the loss of our founding father, mentor and guide, Hon Aleke Banda. He never, one day, worked at NPL. He never went out to bring us business. He never influenced stories. However, he demanded the highest of standards and that is the biggest gift he gave to NPL. He always said: one day I want you to be like The Times of London. Where we erred, he expected us to have an intelligent and complete explanation. Where we did well he was our biggest supporter and a great source of encouragement. He was our inspiration. We have also suffered at the hands of the political systems where leaders have failed to accept that we are a mirror on society and have a watchdog role to play. The introduction of tough media laws was also a very negative PagE 6
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CEO Mbumba Achuthan (R), her deputy Alfred Ntonga (L) pose with former reporter Limbani Moya
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other key marketing areas. A day of a marketer cannot be complete without making some recommendations to management on how to take the brand to the next level based on market trends and research. Before you know it, time has flown by and it is time to clear the table and head back home for a good rest. n
interventions where need be. We have different products that appeal to different clients. One of our main roles is also to advise clients on which product best suits their requirement. We are on call 24/7 as customers can call for information even during weekends and odd hours. So when you look at a sales person, you are looking at money for the company and shareholders. You are looking at the face of NPL.n
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