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Invisible Artists
every frame counts

Invisible Artists Pty Ltd

Vision for 2013

Suite 3a, 5-13 Queen St, Chippendale telephone: 02 8007 3117 twitter@IArtist www.invisibleartists.com.au

Invisible Artists Pty Ltd

What is Invisible Artists?

At its nest, good editing is an invisible art, undetectable to the viewer, as they become so engaged that they are unaware of the editors work. Invisible Artists is a creative production agency with a full time team of 11 talented staff that connects brands with artists. We are experienced and efcient writers, illustrators, designers, producers, directors, animators, editors and developers. IA concentrates on delivering consistent service and quality in the strategy, execution, delivery and sharing of video content for both broadcast and online. Services includes Strategy & concept for commercial + video content Design & animation (Re-branding through to full 2/3D capabilities) Digital - design, UX, YouTube channel integration, micro + web-sites, EDM & e-booklets Short-form lm + television series Corporate videos, events + screen visualisation, concept + design 3D Fly-through pre-visualisation ia360 - a web-based gamication module for training, education and promotional videos

IA started life as an extension of Dan Days 12 years broadcast editing experience in creative agencies DDB and BWM and post production in London. Forging a reputation based around being nice, good and fairly priced. The company grew to 11 people in the rst 12 months, continuing to employ at a rate of one person per month. Although there are many production companies in Sydney, IA seems to have cornered the market in delivering quick-turn around, mid-budget high quality video content for agencies including the Monkeys, JWT, Amnesia Razorsh, BMF, DDB, Radar, ICON, Imagination. IA has direct to client relationships with Sydney Opera House, Blackmores, Bridgeclimb, Kimberly Clark, Roland and Foxtels Multiply.

Invisible Artists - Vision for 2013

Invisible Artists Pty Ltd

IA values every clients budget, timeline and deadline; understanding that failing to deliver on just one of these can lead to disappointment. IA aims to build strong relationships with individuals, regardless of their career stature and following them on the path through different agencies and brands. Over time, growing the IA client list exponentially. Genuinely taking care of its clients, IA also loves its suppliers and matches briefs with talented individuals hungry to do some great work.

View examples of our latest video content HERE

Invisible Artists - Vision for 2013

Invisible Artists Pty Ltd

Who are Invisible Artists?

IA is run by people who are experienced and empowered to make the best decisions possible and stay true to the values of the company. Each Artist has a great passion, desire and commitment to see their vision through. IA has an ultimate goal to encourage all employees to succeed in not only their roles but their careers, building entities of their own under the IA brand throughout the world, should they desire.

An Invisible Artist... Actively works on what they love is Interested in their industry Grows and learns to better themselves has Humour at the core of their personality & is a Team player

Every artist is chosen meticulously for their attitude and experience. Artists are entitled to 4 days per year to work on a personal pro-active project. IA continues a monthly BrIAnstorming session developing one pro-active job.

Invisible Artists - Vision for 2013

Invisible Artists Pty Ltd

Invisible Artists Employee List - Wednesday, 16 January 2013

Artist Management Team Dan Day Sarah Parker TBC Kevin Lim Production Team TBC Dermot McGuire Nick Cummins Ingrid James Rikki-Lee Bevan Post Production Team Danny Stern Chris Harvey Mike Perry Rachel Lewis Adam Dionisio Off-site Team Esther Lussier Kate Wheeler Clare Tipton

Position Managing Director / Founder Client Services Director New Business Sales Director / General Manager Creative Director

Head of Production Digital Lead Producer (Direct to client) Producer (Agency) Production Co-Ordinator

Lead Animator / Editor Editor Animator Shooter / Editor Illustrator / Designer / Animator 2/3D Assistant Shooter / Editor

Production Manager - UK Finance Director Human Resources Director

Invisible Artists - Vision for 2013

Invisible Artists Pty Ltd

How do we do it? Invisible Artists holds the values: to be nice, good and fairly priced. Each Artist asks this of themselves, clients, suppliers and any situation to help make decisions throughout their day. Nice - We listen, empathise, talk the truth, never assume and open our ears to opportunities. Good - We are experienced, pro-active, condent in our abilities and strive to be exceptional. Price - We listen and connect with our audience to meet the market on price and value. Clients come back to us for friendly service, quick-turnaround creative concepts, cost effective production and delivery on or before the deadline. With response to briefs within an hour, concepts by close of business and short-turn around timelines remaining our bread and butter, the IA approach to production lls our clients with condence and gives them a sigh of relief to know that IA just gets us! All clients own the rights to their footage. IA owns the projects we create; this is our intellectual property. We are creative and always look for a different perspective to solve communication roadblocks, in a way that excites artists and clients alike. Invisible Artists aims to create a space where like-minded folk can learn and work together, sharing tips and insights into how their ideas, workow and concepts come about.

Creativity involves breaking out of established patterns in order to look at things in a different way. - Edward de Bono

Invisible Artists - Vision for 2013

Invisible Artists Pty Ltd

Efcient The current global market conditions leave our clients with less money. After years of overpricing and clients being made to pay for agency inefciencies, the days of smoke and mirrors cant be justied as clients are better educated and more savvy. IA sees increasing opportunities as our peers have shut the doors to clients without deep pockets. Invisible Artists make the most of affordable equipment and software that have consistently reduced in price over the last 15 - 20 years. For example, the equivalent editing software to Final Cut Pro in 1998 cost almost $400k it is now $2k. The equivalent HD camera to the popular Canon 5D ($3k) was almost $25k just 4 years ago. IA use cloud based communications, backups and accounting to minimise on-site equipment overheads and pass the savings to clients. IA chooses to invest wisely in good talent and then further develop their skills. Effective Content is king. Having clients return for more is the best way to determine success. With an active client list of 40 agencies and clients, IA wishes to work hard to continuously impress this growing list. Gaining a foot-in-the-door through video, IA will continue to inspire clients to consider working directly with IA and use us as a bolt-on creation solutions agency. Through all digital channels, IA aims to be the agency a brand wants to connect with, wishing they had time to drop by and say hello in the peaceful yet reassuringly busy IA studios. Innovative Only by genuinely considering our audience, can we truly know our market. IA will continue to grow and service its niche, carefully adding to its service offering with the following: Increased strategy and planning of video and digital for existing and prospective brands. Extended design and animation offering of pre-visualisation (commercial & construction). Devise a market leading piece of software tailored to IA suppliers, notifying IA of their availability. Roll out ia360 - a web-based gamication module for training, education and promotional videos.

Invisible Artists - Vision for 2013

Invisible Artists Pty Ltd

Where to from here?

So weve grown a small company at the worst possible economic time, what happens when things pick up? This company is proof that hard work and a little luck truly pays off.

Invisible Artists wants to help more brands create the videos they want in the places that build the best connection with their audience.
Australia has been one of the best places to springboard IA into the world. So from here: Invisible Artists Group will be born and will spawn IA-London, opening its doors in June 2013. Dan, and a core staff of 3 others, will set up shop in Farringdon. Equidistant between the city and the west-end, perfectly placed to match the need for quality corporate and equally important creative content, IA will approach the UK market with a considered tone and understanding of the UK style of business. Dan (Dual UK+ AUS nationality) will return to Sydney for the last 5 months of 2013, eventually settling with his family in the UK in December. Connecting with UK arms of current client list - Kimberly Clark, Nielsen, Ketchum (ICON), Imagination, JWT and drawing on contacts from Dans post production years in London. ia360 - to be rolled out to large corporate clients (Suncorp, Blackmores) bringing in 30% revenue on on-going subscription models. 2013 sees IA win Mumbrellas production house of the year. IA - Singapore / Hong Kong to open at beginning of 2014, supplying Nielsen, JWT and the Monkeys with a dual-direction production pipeline into SE Asia.

Invisible Artists - Vision for 2013

Invisible Artists Pty Ltd

Targets
Invisible Artists - Sydney

An average wage for an IA member to remain at $60,000 per year. Invisible Artists - Sydney has set targets of annual revenue to increase from $700k to $1.5m by the end of 2013. Year on year growth will be no less than 100% for the next 2 years, at the start of 2015 at $3m.
Invisible Artists - London

The UK is a perfectly positioned market for IA. Most production facilities are articially inated by the BBC, dictating high head hour rates and keeping the industry in a bubble. This leaves a gap in the market where brands with less money in the pot, need good suppliers. Currently there are less professionals in the industry willing to drop their rate to match the market. An average wage for an IA member is 25,000 per year. IA London has set targets of annual revenue to be 280k for the 12 months to mid 2014. Beyond 2015, Invisible Artists Group will grow to become world-wide with ofces in Sydney, London, Singapore (or Hong Kong), New York and Nairobi.

You never press the gas pedal until you know you never have to take it off. - Sir Jackie Stewart

Many thanks for your time.

Dan Day - Jan 2013

Invisible Artists - Vision for 2013

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