Entertainment is an action, event or activity that aims to amuse and interest anaudience of one or more people.

It is the audience that turns a private recreation orleisure activity into entertainment. The audience may have a passive role, as in the case of persons watching a play, opera, television show or film; or the audience role may be active, as in the case of games. Entertainment can be public or private, involving formal, scripted performance, as in the case of theatre or concerts; or unscripted and spontaneous, as in the case of children's games. Most forms of entertainment have persisted over many centuries, evolving as a result of changes in culture, technology and fashion. Films and video games, for example, although they use newer media, continue to tell stories, present drama and play music. Some activities that once were considered entertaining, particularly public punishments, have been removed from the public arena. Other activities, such as fencing orarchery, once necessary skills for some, have become serious sports and even professions for the participants, at the same time developing into entertainment with wider appeal for bigger audiences. What is entertainment for one group or individual may be regarded as work by another.

Shahrukh Khan), often credited as Shah Rukh Khan and informally referred to as SRK, is an Indian film actor. Often referred to in the media as "Badshah of Bollywood", "King Khan" and "The King of Bollywood", Khan has acted in over 70 Hindi films in genres ranging from romantic dramas to action thrillers.

199397: Critical and commercial success

After graduating with a bachelor's degree in economics, he started his career appearing in theatre and several television serials in the late 1980s and later made his Hindi film debut in 1992 with Deewana. Early in his career he was recognised for his unconventional choice in portraying negative roles in films such as Darr(1993), Baazigar (1993) and Anjaam (1994). He later rose to prominence by playing a series of romantic roles in the films Dilwale Dulhaniya Le Jayenge(1995).,[7] Dil To Pagal Hai (1997) and Kuch Kuch Hota Hai (1998).[8] The commercial success of these films garnered him the tag of "the King of Romance",[7] Khan subsequently earned wide critical appreciation for his portrayal of a NASA scientist in Swades (2004), a hockey coach in Chak De! India (2007) and as the titular character in My Name Is Khan (2010).[9][10] Eleven of the films he has acted in, have accumulated gross earnings of over one billion,[11] making him one of the most successful leading actors of [12] Hindi cinema. In 1993, Khan garnered appreciation for portraying negative roles, that of an obsessive lover and a murderer, respectively, in the box office hits, Darr and Baazigar.[45] The "Encyclopedia of Hindi Cinema" analyzed that "he defied the image of the conventional hero in both these films and created his own version of the revisionist hero."[46] Darr marked the first of many collaborations of Khan with film-maker Yash Chopra and his banner Yash Raj Films. Khan's stammering in the film and the usage of the phrase, "I love you, Kkkiran," were popular with the audiences. [47] His other release, Baazigar, in which he played an ambiguous avenger who murders his girlfriend, "shocked the Indian audiences" with an unexpected violation of the standard Bollywood formula.[48] His performance in Baazigar won him his first Filmfare Best Actor Award.

19982002: International recognition

In 1998, Khan appeared in three films. His first release was Mahesh Bhatt's action comedy, Duplicate opposite Juhi Chawla andSonali Bendre. The film, which saw him portray a double role, marked his first of many collaborations with Yash Johar's production company, Dharma Productions. The film however, failed to do well at the box office.[60] He then won critical praise for his performance in Mani Ratnam's acclaimed Dil Se... The film was the third in Ratnam's trilogy of terror films that depict human relationships against a background of Indian politics, after Roja (1992) and Bombay (1995).[61][62] Khan played the part of Amarkant "Amar" Varma, an All India Radio correspondent, who develops an infatuation for a mysterious terrorist, played byManisha Koirala.[63] Rediff.com published, "Khan delivers a compelling performance. He plays the part with taut restraint, and expresses exasperation superbly. "[64] The film,which failed financially in India, however, emerged as a commercial success overseas,[65] becoming the first Indian film to enter the top 10 at the United Kingdom box office.[66][67]

His final release of the year was Karan Johar's candyfloss romance, Kuch Kuch Hota Hai, which paired him with Kajol and Rani Mukerji. The film was declared an "all time blockbuster", with a worldwide gross of over 1.03 billion.

200310: Stardom and critical acclaim

In 2003, Khan produced and starred in Aziz Mirza's, Chalte Chalte, a romance dealing with the troubles faced by a married couple, opposite Rani Mukerji. The film was moderately successful in India and additionally, fared better in the overseas markets.[93][94] His following release was Kal Ho Naa Ho, a dramedy set in New York City; written by Karan Johar, directed byNikhil Advani and co-starring Jaya Bachchan, Preity Zinta and Saif Ali Khan. Khan received unanimous critical appreciation for the portrayal of Aman Mathur, a man with a fatal heart disease. The Hindu noted, "His enthusiasm unbounded, his energy unbridled, Shah Rukh is in form here. And as a guy with a few days to live and a life to spend in a moment, he looks for your sympathy. He reduces many to tears. And with each tear he rises a rank higher in the echelons of actors". [95] The film was a critical and commercial success, becoming the second highest grossing film domestically and the top-grossing Bollywood film in the overseas market that year.[93] When adjusted for inflation its total gross worldwide is another Filmfare Best Actor Award nomination. 2004 was a critically and commercially successful year for Khan. He produced and starred in Farah Khan's directorial debut, the action comedy Main Hoon Na alongside Suniel Shetty, Sushmita Sen, Kirron Kher, Amrita Rao and Zayed Khan. 1.3 billion.[96] The film earned him

2011present: Continuing other ventures

In 2011, Khan produced and starred in Anubhav Sinha's science fiction superhero film Ra.One, alongside Arjun Rampal and Kareena Kapoor. The film, which follows the story of a London-based videogame designer who creates a villain that escapes the reel world into the real world, was billed as Bollywood's most expensive production. [125] With an estimated budget of 125 crore (US$23.63 million),[126] the film witnessed months of massive campaigning before its theatrical release.[127]Upon release, Ra.One emerged as a box office success, with a gross of 2.4 billion.[128][129] Khan was involved in several aspects of the making of Ra. Onehe volunteered to write the film's console game script, dubbed for it, and oversaw its technical development; he also authored the digital comics based on the film's characters.

Producer
Main articles: Red Chillies Entertainment and Red Chillies VFX

Khan turned producer when he set up a production company called Dreamz Unlimited with Juhi Chawla and director Aziz Mirza in 1999.[143] In 2004, Khan took over the company and transformed it into Red Chillies Entertainment with his wife Gauri also serving as a producer.[144] He produced three films under his first company; Phir Bhi Dil Hai Hindustani (2000), co-starring Chawla and directed by Mirza, a critical and commercial failure. The following year, he produced Asoka which was a box office failure.[74] However, it was well received by critics, and was nominated for the Filmfare Best Movie Award. His third film as a producer and star, Chalte Chalte, proved a box office hit. The first film to be produced by RCE was Main Hoon Na (2004) was another hit which was directed by his friend and wellknown choreographer Farah Khan.[97]The film earned 10 nominations for the Filmfare Award. The following year, he produced and starred in the fantasy film Paheli (2005), which did poorly.

Ownership of IPL cricket team

In 2008, Khan in partnership with actress Juhi Chawla Mehta and her husband Jay Mehta acquired ownership rights for the franchise representing Kolkata in the Twenty20 cricket tournament Indian Premier League, for a price of $75.09 million ( 3.57

billion), and have since named the team Kolkata Knight Riders. KKR is one the richest team in the IPL and has been ranked as the most valued with a brand value of $42.1 million.[201] Financially, Kolkata Knight Riders are the most profitable and successful franchise in the IPL as well.[202][203] The team was surrounded with controversy and poor on-field performance through the first three years of the tournament.[204] It's performance, however, improved from the fourth season and they eventually became the IPL champions for the first time in 2012 .[204]

Television presenting
In 2007, Khan replaced Amitabh Bachchan as the host of the third season of the game show Kaun Banega Crorepati popularly known as KBC, the Indian version of Who Wants to Be a Millionaire?.[14] The previous had hosted the show for two previous seasons in 2000 and 2005. On 22 January 2007, Kaun Banega Crorepati aired with Khan as the new host. The grand prize amount of 2 crore rupees (approx. $430,000 USD) was still used in KBC3.[14] and later ended on 19 April 2007 with a special finale. In an interview with The Times Of India, Khan explained that he was offered to host the second season of the show as well but he turned it down because Bachchan wanted to do it then. [174] For his work at KBC 3, Khan won the best anchor at various awards ceremonies including The Global Indian Film and Television Honours and Indian Telly Awards. A year later, Khan began hosting the game show Kya Aap Paanchvi Pass Se Tez Hain?, the Indian version of Are You Smarter Than a 5th Grader?,[175] The show premiered on 25 April 2008 and the last episode was telecast on 27 July 2008 with Lalu Prasad Yadav as the special guest. On 1 February 2011, he began hosting Zor Ka Jhatka: Total Wipeout, the Indian version of the American game show Wipeout, on Imagine TV. The show ended on 25 February 2011 with Kushal Punjabi as the winner.

Brand SRK

SRK at a Tag Heuer press conference, promoting the Carrera Monaco GP watch.

Khan is often labelled by the Media as "Brand SRK" due to his various brand endorsement and entrepreneurship ventures. The Times Of India noted Khan has established himself as a brand on the map of the film industry. Hailing from a non-filmi background with no pedigree to boast of and no godfather to pull strings, the St. Columba's alumnus has become a muse. [185] In 2005, he launched his own perfume, labelled "Tiger Eyes by SRK" by the French perfume brand Jeanne Arthes.[186]

1999 marked Khan's first foray in the world of celebrity endorsements.[187] and his popularity in the advertising world has been increasing ever since.[187] He is one of the top paid Bollywood actors in this respect and one the most visible celebrities in television ads.[13][188] In 2009, a survey conducted by AdEx India ranked him first on the list of top-notch brand ambassadors of the year.[189] He has also been endorsing the highest number of brands amongst Indian celebrities on television; [190] while in 2003, he endorsed eight brands, his endorsement rose up to a total of thirteen brands in 2004 and in 2005 he endorsed twenty one brands, thirty four brands in 2009 and twenty five in 2011.[187][188]Some of the brands that Khan has endorsed over the years are Pepsi, Sprite, Nokia,Hyundai, Sunfeast, Videocon, Airtel, Emami, Nerolac Paints, Dish TV, Linc Pens, D'decor,LUX, Frooti, Compaq and Tag Heuer.[187][188] Subsequently, Khan has been crowned "Brand Ambassador of the Year" at various business awards ceremonies over the years.[191][192] In December 2007, Khan was declared as the face of Force India, the Formula One racing team representing India in international motor race championships. Force India stated about their collaboration with Khan: "We thought the fastest way to announce our arrival in the country is to use [Shahrukh] Khan as the team's brand ambassador. He is famous, successful and the most potent icon of young and confident India. Those are the same values that the team is trying to project on the biggest stage of motorsports."[193] And in 2011, Khan was appointed the brand ambassador of the Champions League Twenty20, an annual international Twenty20 cricket competition between the top domestic teams from major cricketing nations. [194] In 2010, Khan was named the global ambassador of the live entertainment theatre and leisure destination Kingdom of Dreams which is described asBollywood's very own Broadway.[195] In April 2012, he was roped as the official brand ambassador for Prayag Film City, a 10 billion state of the art film city complex situated in Chandrakona in West Bengal.[196]

In February 2011, Khan was appointed brand ambassador for the state of West Bengal.[197] He was offered the position by the states chief minister Mamata Banerjee during an interaction with Khan on the sidelines of the inaugural function of the 17thKolkata Film Festival earlier that year. Khans acceptance came in the form of a letter to the chief minister where he said, West Bengal is my second home.[198] In August 2012, a promotional film starring Khan and directed by filmmaker Aniruddha Roy Chowdhury was released. The three minutes clip branded `Bengal Leads` which is the first-of-its-kind in West Bengal since Independence showcased Bengals traditional tourist spots, topographical and cultural diversity. It also featured Khan speaking a few lines in Bengali, urging people to come and visit what is called Beautiful Bengal. [199] The film, shot in both English and Hindi and Bengali, was eventually awarded at the 2nd Asia TV and Film Festival on Journey, organized by the Japanese government.[200] Kolkata Knight Riders (Bengali: , often abbreviated as KKR) is a cricket franchise representing Kolkata in the Indian Premier League and owned by Bollywood actor Shah Rukh Khan's company Red Chillies Entertainmentin partnership with actress Juhi Chawla and her husband Jay Mehta from theMehta Group. The team is currently captained by Gautam Gambhir and coached by Trevor Bayliss, a former Australian cricketer. The bowling legend, Wasim Akram is the team's bowling consultant and mentor. Sourav Ganguly, who was the team's Icon Player for the first three seasons, captained the side in the first and third seasons of the tournament while Brendon McCullum led the team in the intervening period. The team won its first title in 2012 by defeating defending champions Chennai Super Kings by 5 wickets at their home ground in Chennai

The Indian film industry has been contributing substantially to the total amount of income tax collected in the past few years, by the Indian government. The amount of tax paid by different film actors, in the last 3 consecutive years, beginning with the financial year 2003-04 and ending in 2006-07 is enough to prove this point. In the financial year 2003-04, actor Shah Rukh Khan paid approximately `6.30 crore towards taxes and snatched the enviable first position among the film stars in the arena of largest tax payment. The income of Shah Rukh Khan in that year was calculated to be around ` 18crore. However, actor Amitabh Bachchan grabbed that enviable position in 2004-05, as he paid as high as ` 6.35 crore out of his income of ` 19crore. In the financial year 2006-07, actor Hrithik Roshan contributed ` 15.10 crore and was joined by Shah Rukh Khan who contributed ` 14 crore towards tax payment.

The King of Bollywood was honored at the 20th UNESCO Awards for his notable contribution towards the betterment of the society. Bollywoods new superhero Shah Rukh Khan must be on cloud nine these days After the success of his latest superhero flick Ra. One, now Shah Rukh has bagged a special award Pyramide con Marni at the 20th UNESCO Awards in Germany. Incidentally, Shah Rukh is the first Indian to be honoured with this award. SRK was honored with the award for his impeccable contribution towards society especially for his initiative in the educational improvement for kids. While at the event SRK also had a candid conversation with Hollywood action star Jet Li who shared the award with Shah Rukh. Adds a source, Humbled with the honor, Shah Rukh was seen signing autographs on the red carpet as well. Having received the award, SRK met Jet Li and told him how he and his son were great fans of the star. The stars even partied together after the event. Reportedly, Shah Rukh was asked to be a part of the event in March this year by the Director General of UNESCO but due to his prior commitments to Ra. One, the actor couldn't confirm his availability till October.