A compilation of newsletters and articles from the last year

. . . . . . . . . Kaplan University Collegiate Entrepreneurs

July 7, 2008

Dear Members: It has been an incredible year for the Kaplan University Collegiate Entrepreneurs. Over the last year, we have had some incredible accomplishments. This ebook is a compilation of newsletters and articles about our fantastic organization from the last year. I want to thank Maurice Brown, Jon Feig, Missy Brown, Kristi King, Stacey and Justina Clark for your hard work and enthusiasm. It is a privilege to work with you. I also want to thank each member of the Kaplan University Collegiate Entrepreneurs. We have some exciting events taking place over the next year. Sincerely,

Martin J. McDermott

Martin J. McDermott Faculty Advisor for the Kaplan University CEO

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Winter 2009 e- update

CEO 2009 National Conference

SAVE THE DATE! October 22-24, 2009 Hyatt Regency McCormick Place- Chicago
Over 70 Outstanding Speakers Elevator Pitch Best Chapter Competitions Global Student Entrepreneur Awards

In this e- update
Fresno State Host Elevator Pitch..2 Fresno City College CEO. 2 National Conference Highlights. 3 U. of N. Iowa Business Simulation........ 3 Barista Cafe.... 4 Kaplan Universitys Faculty Spotlight. 5 Rollins College Update... 5 Calling all Innovative Thinkers. 6 Clarksons Success Stories. 6-7 West LA College- New Chapter.. 7 CEO Affiliates..8

CEO Upcoming Regional Conferences CEO Heartland Conference March 5, 2009 Lincoln, NE www.entrepreneurship.unl.edu CEO Iowa Conference March 6, 2009 www.jpec.org/ceic2009.htm DECA/CEO Regional Conference April 22-25, Anaheim, CA
www.deltaepsilonchi.org/icdc.html

Sponsors
Coleman Foundation John E. & Jeanne T. Hughes Foundation Northwestern Mutual Financial Network Michael Ferro & Family National Collegiate Inventors And Innovators Alliance University of Illinois at Chicago W. Clement and Jessie V. Stone Foundation Denenberg Family Foundation Ewing Marion Kauffman Foundation Entrepreneur Magazine

The Collegiate Entrepreneur

Winter 2009

Fresno State CEO Club and Lyles Center host elevator pitch competition
The Collegiate Entrepreneurs Organization (CEO) at Fresno State hosted an elevator pitch competition on Oct. 24 in conjunction with the Lyles Center for Innovation and Entrepreneurship. Elevator pitch competitions create an opportunity for students to present their business venture or idea to a panel of judges in an environment that promotes new venture creation and entrepreneurial spirit. An elevator pitch is the concept of telling someone about your business idea in the time it takes to ride up an elevator, or about 90 seconds. Our competition was a great opportunity for students to present their business idea in front of a panel of judges and their own peers said Fresno CEO President Bryce Majors. It was a great environment that brought together students from many different departments across campus to celebrate entrepreneurship in a high energy and creative way. Pepijn Dekker, a senior entrepreneurship major, who has an existing business that cleans solar panels won the competition. Dekker said his company, Valley Solar Cleaners, is between the idea and the start up phase. He came up with the idea when his parents realized their solar panels would work more efficiently if they were cleaned. After the company that installed them put them on a six-month waiting list, Dekkers dad told him to get on the roof and do it himself. From there, his business idea grew. Other top entries included a business that buys and sells snowboards that hopes to grow into a retail location with an attached skate-park and a product idea for a hyper-efficient, insulating water bottle that holds the exact amount of water a person should drink in a day. Dekker said participating in the competition, which was judged by local entrepreneur experts, was a valuable experience. The feedback from the judges was really helpful, he said. It is good to get other peoples insights that are not just friends and family.

Dekker won an all expense paid trip to Chicago to attend the National CEO Conference that was held Nov. 6-8. He also received an automatic entry into CEOs National Elevator Pitch Competition. After winning the local competition, Dekker used the coaching made available to him through the Lyles Center to help him improve and prepare for CEOs National Elevator Pitch Competition. The Fresno CEO Club considers their first elevator pitch competition successful. Majors said, Participants, judges, and observers came away from the event with a positive experience.

Check out whats Happening at Fresno City College

CEO Club at Fresno City College is currently working on two businesses on campus, one is an ink cartridge recycling business (Green Business) and the other is selling college textbooks online. Revenue is going towards funding our clubs trip to the CEO Convention in October. We are also having an Entrepreneurs Unplugged Forum; this forum (held this month) is for high school students, in our area, part of The National Foundation for Teaching Entrepreneurship, (NFTE). A panel of young entrepreneurs will speak to the NFTE students about their journey to entrepreneurship while in school. This forum gives Fresno City College, CEO Club an opportunity to reach out to our high school students interested in building businesses.

The Collegiate Entrepreneur

Winter 2009

2008 CEO National Conference Highlights

The 2008 CEO National Conference brought together over a record number of 1,600 participants from 132 Universities around the country. Over 70 outstanding speakers presented in this two and a half day event. They presented topics such as how to create a one-page business plan, raising your first round of capital and tips for internet marketing. Special sessions were also offered specifically for entrepreneurship in the arts, technology, and for faculty. Speakers included Martin H. Park: Life Pilot, Chuck Hall: Charles Hall Construction, Michael VanGrinsven: Northwestern Mutual and Al Grossman: Con-Tech Lighting. During the conference Doris Christopher, the founder of Pampered Chef, was inducted into the CEO Hall of Fame. She shared stories of success and inspiration with the audience. Students had the opportunity to compete in Best Chapter Awards, an Elevator Pitch competition, and Global Student Entrepreneur Awards.
Bryce Majors, president of CEO, Fresno said, It was an excellent forum which harbored some of the greatest and most up-and-coming entrepreneurial minds in the country. We had the ability to walk up to countless super successful entrepreneurs and interact with them on an even playing field.

One of the greatest pieces of advice I took back from the conference was from the founder of Husky Express, Dominic Coryell. He said, Surround yourself with people who excel in your weaknesses. Janelle Smith 11, Juniata College

New president Mark Jerry Watje (Senior, Marketing Major) has come up with a low risk way for the club to enhance their entrepreneurial skill sets by participating in a business simulation. The College of Business at the University of Northern Iowa has committed $1000 to the winning team. We have adapted the Foundation Business Simulation by Capsim Management Simulations Inc., which will help students integrate what they are learning in their business coursework. The five key business functions covered by the simulation are Research and Development, Finance, Marketing, Production, and Human Resources. Teams will compete against each other with each teams decisions directly affecting one another in the marketplace. The simulation will last for eight business years. Each business year equals one competition round. Competition rounds take place every two weeks. At the end of each round, the teams have an opportunity to review their performance results and prepare themselves for the next round. At the end of the simulation, the club will review the simulation and give feedback to the college with the possibility of the simulation eventually becoming a class offered for credit. So far the participants have taken an active interest in the simulation and club membership has noticeably increased. CEO was excited to host its first elevator pitch competition in October 2008. Tyson Hanish was named the winner of the competition for presenting his elevator pitch on his business bigleagueanalysis.com. Tyson went on to the national competition in Chicago where he placed third. Additionally, the club is assisting in the preparation for the Collegiate Entrepreneurs Iowa Conference, which will be held at the University of Northern Iowa on March 6, 2009. Members will be responsible for moderating breakout sessions, introducing keynote speakers, and giving tours of local companies. Keynote speakers include Dan Leese, president and co-founder of 585 Wine Partners, and John Hall, president and founder of Goose Island Brewery of Chicago, who will share stories and lessons learned on their paths to success. Iowa and surrounding state college students, faculty and staff interested in attending may register online at www.jpec.org/ceic2009.htm by Monday, February 23. For more information or to register, please call 319-273-JPEC (5732).

University of Northern Iowa CEO Implements Business Simulation

The Collegiate Entrepreneur

Winter 2009

Barista Caf Serves Up Coffee AND Hands-On Experience

by Scott Rodenburg On February 26, 2007, the dream of the students in Iowa State Universitys Entrepreneurship & Innovation Learning Community came to fruition when The Barista Caf opened its doors for business. The Barista Caf was, at the time, and continues to be, the only student-run business operated on Iowa States campus. The Barista Caf offers specialty espresso drinks, coffee, juices, energy drinks, snacks, and food products. Twelve students spent countless hours brainstorming, planning, and producing plans for starting the business in the common area of Buchanan Hall, a residential facility on Iowa States campus. With the help of their adviser, the students wrote and presented a grant request to the cafs donor, an Iowa State alum. Through the donors family charitable trust, he graciously gave the students $8,700 to fund start-up and initial operating costs associated with The Barista Caf. Once the money was secured, the students moved ahead with the planning process. The students collaborated with the Department of Residence to renovate an old janitorial closet, rework the electricity, install plumbing and sink fixtures, install counters and shelves, and paint the space. They developed a logo, menu, and bookkeeping system. The students worked with an entrepreneur from Des Moines, Iowa, to obtain espresso equipment, as well as espresso beans and other supplies. They formed relationships with other suppliers when ordering paper products and food items for the caf. The student entrepreneurs also worked with a lawyer to form the businesss legal corporation, a banker to create an account for the cafs funds, and an insurance agent to properly insure the business and its shareholders. During The Barista Cafs first shareholder meeting, they elected the Board of Directors and officers of the corporation. The positions included President/CEO, Secretary, Vice President of Operations, Vice President of Human Resources, Vice President of Marketing, and Chief Financial Officer. Students became shareholders by contributing a $100 cash buy-in, and working $400 worth of labor hours. A student is a shareholder for the duration of his or her college career, or until the shareholder decides to sell his or her shares back to the company. A sense of relief was felt by all when The Barista Caf opened, but they knew the real work was still ahead of them. The students constantly have to evaluate their target market, the products they provide, and the vendors from whom they choose to purchase materials. Scheduling student employees can also be a challenge with busy schedules and other commitments, although the group has been very committed to the company. The Barista Caf has broken even and continues to turn a profit each month, while providing students with the opportunity to practice entrepreneurship skills they learn in the classroom. Shareholders are all students at Iowa State University, majoring in a variety of disciplines, and many minoring in entrepreneurship. Barista Caf shareholders are regular attendees at the CEO National Conference and appreciate the opportunity to learn from others and apply tips from speakers to their own business practices.

The Collegiate Entrepreneur

Winter 2009

Kaplan University Chapters Faculty Spotlight

Faculty Spotlight: Marty McDermott has been a member of the Kaplan University faculty for the last four years. Marty has also served as the Kaplan University Faculty Advisor for the Collegiate Entrepreneurs Organization for the last two years. The mission of CEO is, to inform, support and inspire college students to be entrepreneurial and seek opportunity through enterprise creation. On November 6-8, Martin was a guest speaker at the Collegiate Entrepreneur Organizations National Conference in Chicago. The title of Professor McDermotts presentation was called The Franchise Alternative for the Collegiate Entrepreneur. Martys expertise in entrepreneurship has given him an opportunity to host a one-hour per week national radio show on entrepreneurship and franchising on BlogTalkRadio.com. He has been interviewed by Franchise Times Magazine, Anita Campbells national radio show called Small Business Trends Radio, The Eastern Pennsylvania Business Journal and LA Times on franchising. He has also interviewed people like Michael Gerber, author of the very successful EMyth Revisited. On February, 24, 2009 Yvonne KinneyHockert will be a guest speaker during Kaplan University Chapter monthly Tele-seminar, open to all organizations and clubs within Kaplan University. Definitive Woman Magazine, Quarterly Magazine for Women of West Central Minnesota, stated, She has made it her business and her quest to grow people so they can grow their business. Yvonnes presentation to Kaplan University Chapter will focus on Creating Your Own Success. She is a national speaker, business consultant, and executive coach. Collegiate Entrepreneurs Organization Kaplan University Chapter welcomes Yvonne KinneyHocket.

Rollins College CEO Update

The CEO chapter at the Crummer Graduate School of Business at Rollins College has been busy over the fall and spring semesters. The Rollins CEO chapter allows MBA students to network with both up-and-coming and established entrepreneurs in the MetroOrlando community. The Rollins chapter of CEO does this through regularly held "CEO Roundtables." The chapter has brought in executive-level entrepreneurs from various industries, including hospitality and staffing services, to speak to students over lunch. Only a handful of students can attend each roundtable, which provides an intimate atmosphere for students and executives to interact. Just this month, the organization held an event where the founder of Priceline.com spoke to students about lessons he has learned throughout his entrepreneurial career. Jeff Hoffman, currently the chief executive officer of uBid.com, spoke to more than 50 students at the event. Prior to the event, he also spent time speaking with students during graduate-level entrepreneurship classes. Since late fall, the organization has been holding workshops to teach students how to create their own business plan. Students have an opportunity to submit their plans for our annual Venture Plan Competition that will be held this March. Thanks to community support, the organization will be able to provide $6,000 in prize money for the contest. A thousand dollars of that $6,000 goes toward the business plan that best addresses social, environmental or sustainability causes.

The Collegiate Entrepreneur

Winter 2009

Calling All Innovative Thinkers!

Imagine yourself riding in an elevator for 90 seconds, up to the 100th floor with someone, such as a community leader, CEO or policy maker. What would you say to get them to make a difference in someones life? To make a large donation in your innovative venture? Or to get a policy changed? What would you say? Well the Katies Entrepreneur Organization (KEO) at the College of St. Catherine in Minnesota, is giving students the opportunity to pitch their ideas in order to make a constructive impact that either solves systemic problems or provides another gratifying career option. KEOs vision is to empower women to discover innovative ways to lead and influence through entrepreneurial acts. We inspire women to take risks and explore ways that create profound change in our local, national and global communities. With this as KEOs vision to create change, we are proud to announce: The 3rd Annual Elevator Pitch Competition on March 7, 2009 and that once again, we, along with the University of St. Thomas ESociety, are inviting all innovative thinkers to pitch their ideas to a panel of experienced judges, gain substantive feedback and have the chance to win cash prizes to fund their venture. At our first elevator pitch competition, we had 8 teams compete. At our second elevator pitch competition, we had 18 teams compete. This year we are anticipating even more! Last year we had two first place winners: one, a student from St. Kates and the other, a student from St. Thomas. Each of them won $500.00 to start their venture! This year, we have added another element to our elevator pitch competition: a social justice venture pitch, which is an innovative idea that addresses or finds a solution to a social injustice. Students now have the opportunity to pitch a business venture or a social justice venture to a panel of experienced judges. Each student or team of up to three people will have the chance again, to compete for the grand prize of $500. Sponsors will also have the privilege of honoring and giving the top three prizes away. So as you can see, students are eagerly participating in our annual elevator pitch competitions on campus. Students are exploring what it means to be a conscience and involved entrepreneurial leader. These elevator pitch competitions are allowing students to use their innovative problem solving skills, their leadership qualities and influencing power to create thoughtful and profound change in our world. Thank you CEO for helping KEO and E-Society survive and thrive!

Clarksons Success Stories

Last fall, Clarksons CEO chapter was selected as one of just four other college chapters around the country by the Acton Foundation for Entrepreneurial Excellence (AFEE) to coordinate the pilot program Take an Entrepreneur to Lunch. The program was designed to set up meetings between entrepreneurs who succeed behind the spotlight and CEO club students who represent the aspiring entrepreneurs and business leaders of tomorrow. The meeting could take place over lunch and would enable the young students to gain the invaluable insight and advice from a person who has succeeded along their own entrepreneurial journey. If the student was inspired by the entrepreneur and considered him or her (.cont)

The Collegiate Entrepreneur

Winter 2009

(cont.) an entrepreneurial hero/heroine, the student could then nominate him or her as an entrepreneurial hero or heroine. AFEE awarded $250 to each club for every 10 hero nominations they submitted. Clarksons chapter nominated 30 entrepreneurs as heroes and raised $750 for the club as a result of their efforts. John Exley managed the program, interviewing 25 entrepreneurs in three weeks and nominating 22 entrepreneurial heroes. Ultimately, one of his nominations was selected as a finalist and a winner. John was given the opportunity to speak to all the CEO clubs at the conference in Chicago about the experience. At the 2008 National CEO conference in Chicago, Clarksons chapter was also awarded the Best Fundraising Idea/Event, for which sophomore leaders Jon Green and Lydia Mellnitz (heads of the philanthropy division of Clarksons CEO club) received after helping to raise over $4,000 for a charity as part of Breast Cancer Awareness Month. Also, the chapter formed a relationship with a local entrepreneurial startup called North Country Farms. The club will be selling its locally produced Wheat Pancake Mix to learn the critical skill of sales while increasing the clubs relations with local companies to provide networking opportunities and career opportunities for its members.

West Los Angeles College Chapter Announces Arrival

by: Katrina M. Smith, MBA

West Los Angeles College is new to The Collegiate Entrepreneurs Organization. We are in the early stages of our development- making moves to diversify our chapter with cutting edge classes, oncampus tours, clubs, and networks between colleges, universities, and organizations like CEO. We begin with our classes which are currently being redesigned with new concepts and approaches to learning business. Students will explore the evolution of the entrepreneurs growthanalyzing how risk, impact, industry, economy, market behavior, company structure, and decisionmaking all affect ones level of success. We will prep students on how to start their own business as well as how to adapt or create new markets, build and sustain operations, and grow domestically or internationally into more profitable markets. We will teach them what it means to survive entrepreneurially; how preparation concerns not only what you know, but how you think about what you know. In essence, we will tap into the mentality of the entrepreneur. This is done by examining the mental differences between profits vs. paycheck oriented individuals, and evaluating the impact decision making has on a business performance. This dynamic sets a base whereby students can toughen their critical thinking skills and start thinking like an entrepreneur- critical skills necessary for surviving the business world. We have already seen much success with this new approach. One student said, thank you for the amazing growth experience!!!! I have learned so much from this course. I feel confident that I now possess the necessary tools to be a successful entrepreneur and should I have any questions I know where to look for valuable sources!!! Courses are designed by Katrina M. Smith, MBA, Vice Chair of Entrepreneurship. Each course is offered online- a convenient and groundbreaking concept sweeping the Californian Community College District thanks to our chairperson Dr. Vanita Nicholas, PhD. By offering classes online, we now have the opportunity to better serve students of different learning modalities, convey information, and converse with students using various technologies including: Etudes, Youtube, Myspace, news sites, online lectures, and other valuable websites. After all, students are used to using multiple devices to communicate, why should the classroom be any different? Our next move is to open clubs on campus and possibly online. With social networks on the rise, our potential is limitless. We are working on setting up an on-campus business tour with an organization called Extreme Entrepreneurship Tour this Spring. So stay tuned!

The Collegiate Entrepreneur

Winter 2009

CEO Affiliates
Appalachian State University Bakersfield College Ball State University Baruch College Bay Path College Baylor University Belmont University Beloit College Benedictine College Bentley College Bethel University Boise State University Borough of Manhattan Community College Boston College Bradley University Bridgewater College Brigham Young University Brigham Young University Hawaii Bryant University California State University, Chico California State University, Fresno California State University, San Bernardino Calnet AB Canisius College Champlain College Chicago State University Clarkson University College of St. Catherine College of the Sequoias Colorado State University Columbia College Columbia College Chicago Cornell University Creighton University Danville Community College DePaul University Dowling College Eastern Michigan University Effingham County Entrepreneurs Florida Institute of Technology Florida State University Fond du Lac Tribal and Community College Fresno City College Genesee Community College Georgetown University Gonzaga University Grand Valley State University Harold Washington College Harry S. Truman College Hawaii Pacific University Hip Visions LLC/Bryant University Hofstra University Hope College Illinois Institute of Technology Illinois State University Indiana University of Pennsylvania Iowa State University IUPUI/ Kelly School of Business Jacksonville University Johnson County Community College Juniata College Kaplan College Kaplan University Kennedy King College Kent State University Lawrence Technological University Loyola Marymount University Luther College Madera Community College Marian College Marquette University Miami University of Ohio Michigan Technological University Middle Tennessee State University Millikin University Milwaukee School of Engineering Mississippi State University Missouri S&T Morningside College MSOE Myers University Niagara University North Central College North Iowa Area Community Northern Kentucky University Northwestern University Norwich University Ohio Northern University Oklahoma State University Olive-Harvey College Orebro University Pepperdine University Porterville College Purdue University Purdue University Calumet Quincy University Quinnipiac University Radford University Reedley College RMIT University Rollins College Saginaw Valley State University Saint Louis University Santa Clara University Southern Illinois University Carbondale St. Mary's University St. Olaf College Syracuse Texas Christian University Texas State University at San Marcos Towson University University of Arkansas Fort Smith Universidad Metropolitana University of Baltimore University of Central Florida University of Cincinnati University of Dayton University of Houston University of Illinois at Chicago University of Illinois at UrbanaChampaign University of Iowa University of Iowa/ I-Envision University of Manitoba University of Mary University of Maryland-College University of Missouri University of Missouri-Columbia University of Nebraska-Lincoln University of Nebraska-Omaha University of North Carolina at Chapel Hill University of North Carolina at Greensboro University of Northern Iowa University of Pittsburgh University of Portland University of Puerto RicoMayaguez University of South Carolina University of South Florida State University of Tampa University of Texas at El Paso University of WisconsinUniversity of Wisconsin- Eau Claire University of Wisconsin- Oshkosh University of WisconsinWhitewater University of Wisconsin- Platteville University of WisconsinMilwaukee UNLV Utah State University Walsh University Washburn University Wayne State University West Hills College Western Kentucky University Wichita State University Wilbur Wright College Willamette University MBA Woodbury University Worcester Polytechnic Institute

The Collegiate Entrepreneur

Winter 2009

Sept 2008 Issue- Kaplan CEO

IN THIS ISSUE:
Letter to members Nationals Advertisement National Conference Information Franchise Interview: Arizona Pizza Company Time Management: Written by Stacey Whitmore Stacey Whitmore Biography Activities and Opportunities Alumni Memberships Member Spotlight National Site Podcast Chapter Meetings Classroom/Point System Chapter/University Event AlVincent Biography Personal Achievement Student Life: Gamma Chi Theta September Chapter Meeting Rob McNealy Member Spotlight: Andrea Odle Donor: Michael Davis In the News: Martin McDermott Kristi King 2008-2009 Member List Congratulations Board Contact List Page 3 Page 4 Page 5 Page 6 Page 8 Page 9 Page 10

En*tre*pre*neur (noun) Risk-taking businessperson Somebody who initiates or finances new enterprises

In*no*vat*or (intransitive verb) Try out new ideas Introduces a new way of doing something or a new device

Page 12 Page 13 Page 14 Page 15 Page 16

Lead*er*ship (noun) Ability to lead The ability to guide, direct, or influence people

Lead*er (noun) Somebody whom people follow Somebody who guides or directs others

Page 19 Page 20 Page 21

Dear Members: The Executive Board would like to welcome you to the 2008-2009 year. Hopefully, everyone had a wonderful summer. Some exciting things are happening this year. CEO now has 65 members and will continue to grow. Originally, CEO was a club for students enrolled in the School of Business. However, we realized that many students from other schools are also aspiring entrepreneurs. On September 5th, we began inviting students from those other schools to join Kaplans CEO. We booked a fantastic speaker for our first Chapter meeting on September 24th. Rob McNealy, of Start up Story Radio, spoke to us that evening. Once again, we will be having informative and expert speakers for our monthly meetings. We will also be holding two contests (one in the winter and one in the spring) for the members to participate in. The Executive Board is still planning these so be sure to watch for more information. The National CEO conference in Chicago is from November 4th thru November 6th. Our very own advisor, Martin McDermott, was asked to speak at this years conference. Marty will be speaking about Franchising. Vice President, AlVincent Mitchell and Recruitment and Alumni Director, Stacey Whitmore will also be attending. It is our hope that we have some members planning to represent our chapter in Chicago also. Last year, the Executive Board completely updated our classroom to make it more informative and interactive. We are asking all members to visit the classroom, post an introduction, and begin discussions. We ask that you visit the classroom at least once a week. We also developed a point system so that members can earn points for participation in the chapter. In June, we will be giving out the awards at our annual awards ceremony. As always, this issue of the newsletter is packed with information. The 2008-2009 Executive Board Contact list is updated. Please feel free to contact us any time. Heres to another GREAT year!

Save the Date for 2008! 2008 National CEOSM Conference Thursday, November 6 Saturday, November 8, 2008 Chicago, Hyatt Regency McCormick Place Hotel Please contact Justina Clark through the classroom email for more information on this fun, informative, worthwhile weekend!!

http://www.c-eo.org/pages/185/2008-NationalConference/ Click on the above link for detailed information about the 2008 CEO conference!!

As you know, our faculty advisor, Martin McDermott, is the owner and President of Franchise Interviews. Through his business, he has the opportunity to interview some of the best in the franchise industry, as well as leading entrepreneurs. Below is a recent interview with Arizona Pizza Company. A TASTE OF THE ARIZONA PIZZA COMPANY First Arizona Pizza Company opened in May 2001. Designed to enhance the customer's dining experience, the restaurant has a casual, attractive, southwestern theme; a beautifully crafted, intimate bar featuring wood and brushed nickel accents and a marble bar, built-in television sets strategically placed throughout; brushed nickel fixtures, a giant stone chimney; and wood-fired pizza oven which emits tantalizing aromas. And to really capture the spirit of the concept, the Kokopelli flute player was integrated into the theme. Franchise Interviews- What were you doing before starting Arizona Pizza Company? Bill Stevens- I owned multiple restaurants. I have been in the restaurant business since I was 20 years old. Arizona Pizza was the culmination of all the different restaurants that I owned. Franchise Interviews- What were some of the factors that made you decide to go into your own business? Many entrepreneurs we interview knew at an early age they wanted to go into their own business. Did you have the same experience? Bill Stevens- My grandmother always told me as a little kid how I would be very successful as well as a millionaire. Your question makes me think back to my first paper route. I tried to get a paper route when I was real young and my mother wouldnt let me. Franchise Interviews- Do you remember how old you were? Bill Stevens- I would say I was around 11 years old and remember I had to beg my mother. I couldnt get a job anywhere because I was too young. The paper route was almost like owning your own business. The way it worked was the papers came to your home. At the end of the week you collected all your money and then you had to pay the publisher x amount of dollars and anything left over you got to keep. Franchise Interviews- What were some of the biggest obstacles you had to overcome in starting Arizona Pizza Company? Bill Stevens- The one obstacle for most people is money. The biggest obstacle for me, in the beginning, was trying to understand all of the documentation. We already had a great system in place with Arizona Pizza Company. However, it had to be documented, and that took a whole year to put all of that information together. The reason I started Arizona Pizza Company was I kept creating restaurant concepts and then opening new restaurants. I was on restaurant number four and said to myself I should design a package that I could replicate over and over again. I didnt originally intend to franchise the concept, but I knew I wanted to be in the restaurant business on a larger scale. Franchise Interviews- Did you know Arizona Pizza Company was going to work as well as it did? Bill Stevens- I had a strong feeling Arizona Pizza Company was going to work but never thought as well as it did. As I previously stated, I never planned on franchising the concept. I did plan on building some more restaurants for myself. A franchise attorney from out of state ate at the restaurant during his summer vacation. He had a second home in the area and he read about the

opening in the newspaper. When he visited the restaurant, he was surprised at how smooth the operation ran. He called me about franchising the Arizona Pizza Company concept. For me, I just enjoy building these restaurants and putting them together. Franchise Interviews- What factors do you contribute to your success with Arizona Pizza Company? Bill Stevens- There is no cutting corners. We use the best products consistently. We give a great product at an inexpensive price. The whole concept was developed with the family and kids in mind, yet geared toward a broad demographic base that included families, singles, old and young. I know every aspect of this business. I understand the needs of the different types of customers. I know all the pieces of the puzzle from menu development, equipment, financial planning and cooking. I have done every single job and I know it so well. Franchise Interviews- Why did you choose the restaurant industry? Bill Stevens- There was an old pizza place for sale and I said I am going to try that. In a million years I didnt think I would be a restaurateur. Franchise Interviews- What is a typical day like as an Arizona Pizza franchisee? Bill Stevens- I will tell you why an Arizona Pizza is a great franchise. Its not as large as an investment or even as big as an Applebees or Chilis. Its a smaller scale restaurant but youre not the guy behind the counter of a deli making the subs. You are more like a project manager than a hands-on worker. You do the accounting of sales from the previous day. You also might put in and receive your orders and then be at the hostess deck seating customers. Franchise Interviews- What type of skills does someone need to have to become an Arizona Pizza Company franchisee? Bill Stevens- Strong organizational skills and the ability to multi-task and also the drive to work and be your own boss are important. Franchise Interviews- What advice would you give to aspiring entrepreneurs looking to buy a franchise? Bill Stevens- I would say to not just be focused on the fees and the royalties. They have to research what a typical day is like as a franchisee. They also need to look at the history and experience of the franchisor. Franchise Interviews- How has your life changed since starting Arizona Pizza? Bill Stevens- It has changed for the better because now I have more people working for me. I am starting to do the things I like to do like and am good at -- such as evaluating and improving our systems, and designing and building restaurants. Franchise Interviews- How big would you like to see Arizona Pizza Company get? Bill Stevens- The sky is the limit. Our menu is designed for all kinds of people. We want to bring Arizona Pizza as far as we can. We have a different product. We opened up in the land of the giants. We are in a mile radius of all of the biggest competitors in the United States. We are next to the Cheesecake Factory, Applebees and Chilis. People always comment on the fact we are so unique. We figured out a way from all the years of owning restaurants how to do things. We are able to make our lunches and dinners to order where many of our competitors are prepackaging. We also offer a combination of service methods that meet the customers needs, e.g. take-out, eat-in, curbside delivery. We have developed a system that provides quality food at an economical price and an atmosphere that appeal to customers of all ages and groups.

Time Management
From the Desk of: Stacey Whitmore, Recruitment & Alumni Director As an educator, there are so many things that I have learned and identified in terms of time management. There also are things that really matter for success. So many important matters can compete for your attention in business that it is often difficult to see. By identifying your critical success factors, you can create a common point of reference to help you direct and measure the success of your business or organization. Critical Success Factors are strongly related to the mission and strategic goals of your business or organization. Whereas the mission and goals focus on the aims and what is to be achieved, Critical Success Factors focus on the most important areas and get to the very heart of both what is to be achieved and how you will achieve it. What does this tell us fellow Kaplan students? It is all about Time Management. If you have found yourself putting off important tasks over and over again, you are not alone. In fact, many people procrastinate to some degree, but some are so chronically affected by procrastination that it stops them achieving things they are capable of and disrupts their careers. I am one that avoids waiting until the last minute. There are times when it is impossible due to uncontrollable circumstances. If you can control the situation, then do it! The key to controlling and ultimately combating this destructive habit is to recognize when you start procrastinating, understand why it happens (even to the best of us), and take active steps to better manage your time and outcomes. Why do we procrastinate? We procrastinate when we put off things that should be focused in on right now, usually in favor of doing something that is more enjoyable or that one is more comfortable doing. I would like to leave with you some keys to efficiency. By keeping a To-Do List, you make sure that you capture all of the tasks you have to complete in one place. This is essential if you are not going to forget things. And by prioritizing work, you plan the order in which you will do things, so you can tell what needs your immediate attention, and what you can quietly forget about until much later. This is essential if you are going to beat work overload. Without To-Do Lists, you will seem unfocused and unreliable to the people around you. With To-Do Lists, you will be much better organized, and will seem much more reliable. This is very important! Finally, remember to carry out all necessary tasks, tackle the most important jobs first, do not waste time on trivial tasks. Most importantly, avoid getting yourself stressed by a large number of unimportant jobs.

We would like to wish Stacey Whitmore big congratulations as he approaches graduation. Stacey will graduate soon with a masters degree and a 4.0 average! Mr. Stacey Q. Whitmore, CEO Recruitment & Alumni Director Biography

Mr. Stacey Q. Whitmore, a Tennessee native attended and graduated from Fayette-Ware Comprehensive High School of Somerville, TN several years ago. After high school, he attended Southwest Community College in Memphis, TN for one semester. Although his past exposure to Southwest was a fairly good experience, Stacey decided to withdraw from classes and get a part-time job which allowed him to think harder about what he actually wanted to do in life. He realized he had always wanted to be a teacher and later received his Associate of Science in Early Childhood Education. He enjoys education and educating children. While studying for his Associates, he was employed with Northwest Tennessee Head Start as an Assistant Teacher. After receiving his Child Development Associate Certification (CDA) from the Council for Professional Recognition based in Washington D.C., he transitioned to having his own classroom. He later received a Bachelor of Arts in Elementary Education. He furthered his education and later received a Bachelor of Science in Business Management from the University of Phoenix. Stacey currently resides in Houston, Texas and is employed with the Houston Independent School District. He has completed his MBA program at Kaplan University. Stacey is in the process of opening an online music store included with gift items in October 2008. He received a very prestigious award from the International Library of Poetry. In November of 2007, he wrote a poem titled This Heart. The poem has been chosen for publication this spring (2008). Staceys hobbies are spending time with his two lovely children, playing the piano, playing softball, and bowling. Staceys mission is to always follow the heart.

Alumni Memberships:
For those of you, who are soon graduating, please consider an alumni membership. The cost is $20.00. Our goal is to increase Alumni membership and involvement; eventually having an Alumni board. Our hope is to also have Alumni speak at future chapter meetings, as well as participate in and facilitate future activities.

National Site:
Please be sure to visit the CEO national web site at www.c-e-o.org .There is a lot of information on the site; however some areas are viewable by members only. If you do not have your log-in information, please let us know. Be sure to check out the most recent edition of the National Newsletter. (We were featured!) Also, details are posted regarding the National Conference in November.

Member Spotlight:
This is a regular feature of our chapter newsletter. Each issue features a different member(s). Please note- there are NO qualifications for being featured. Some members will have a lot of education and experience in the business world; some are just starting out. This is simply a way to meet a new member(s) in each issue. You will be asked to sign a Press Release form and answer the following questions: 1) Tell us about yourself (hobbies, interests, location, family, etc.). 2) What is your field of study here at Kaplan? 3) What are your goals after graduating? 4) Why did you join CEO? You will also be asked to submit a photo. Please consider being our next featured member. Email Kristi (CEO Secretary) if interested.

Podcast:
We have added a neat feature tour classroom. It is a Podcast, which will be regularly updated. The Podcast is your connection to the latest CEO information. Listen to the very first Podcast by visiting the classroom. Let us know what you think!

Chapter Meetings:
Each month, CEO has a chapter meeting. We meet through Adobe Connect where the speakers use microphones and everyone can chat via text. The meetings are also recorded and can be listened to in the classroom archive. Attendance at these meetings has been around 20%, and we hope to increase that in the coming months. Each month, the Executive Board chooses a speaker or presents informative and thought-provoking material to discuss. When choosing a speaker, the Executive Board chooses entrepreneurs who have extensive experience and knowledge of the business world and are willing to share that with us. The meetings are an enormous opportunity to increase your knowledge, and have your questions answered, about all things entrepreneurial. The chance to converse with and be taught by worldclass members of the business world is absolutely a chance that shouldnt be missed.

Charity/University event:
Part of being entrepreneurial is helping those less fortunate and caring about community. The Executive Board has written and submitted a proposal, to the Board of Directors of Kaplan University, for a charity event to be held in the fall. Thank you to all the members who helped to choose the charity. We received many worthy suggestions and the most popular charity was St. Judes Childrens Hospital. This charity event will hopefully involve the entire University and we hope to come away with a substantial donation to St. Judes.

Classroom/Points System:
The executive board has revamped the CEO classroom. Our goal was to increase activity and interaction within the classroom. We want members to visit the classroom on a regular basis, so we added and changed a lot of things, including the addition of a Points System. We hope that you are as happy about these changes as we are and take advantage of all the new areas for discussion. Let the conversations begin!! (To read more on the classroom changes and points system, see pages

My name is AlVincent Mitchell and I currently live in Pensacola, Florida. I have been active in the United States Marine Corps for over 13 years now. My hobbies are reading, music, and motorcycle riding. The most important thing to me is church and spending time with my wife and two kids. Learning has always been something that attracts me to the different style and way it can be done. One thing I can really say is with extensive research, I now know the difference between a leader and a manager and how it applies to leadership. I want to gain knowledge and insights to further my opportunities to make a difference. I earned my BBA from American Inter-Continental University June 2007. I am currently a Graduate student in Kaplan University Graduate School of Management Program. My long-term goal is to eventually earn my PhD/DBA. I want to help make a difference and work with others who are also involved in and dedicated in making a difference. My career goals after graduating are Entrepreneurship or General Manager of a corporation getting ready to get into entrepreneurship. I am currently the President of Ambassador and Leaders for 2008-2009 year, Vice President of Kaplans Collegiate Entrepreneurs Organization for 2008-2009 year, member of the Peer Mentor Group, member of Net Impact Chapter, member of Gamma Chi Theta with Kaplan University. I am also the Marine Corps representative with Board of Directors with Military Benefit Association and an American Red Cross Volunteer. As a TEAM, we can gain valuable knowledge as well as build a lifetime friendship/network. I enjoy hearing success testimonies and one day want to share my testimony of how I was a part of helping making a difference. One quote I live by is To make a difference tomorrow, starts today. NOTE: AlVincent will be taking over as President in November Recent achievement of AlVincent
AlVincent Mitchell, Master of Business Administration student and current President of the Graduate School of Managements Ambassadors & Leaders, was nominated to serve as the Marine Corps Board of Director for the Military Benefit Association (MBA). There were a series of interviews, both via telephone conference and face-to-face, with the Military Benefit Association Nominating Committee. The criteria to qualify for the position are current or prior military service, and knowledge of the concerns of their fellow Service members. As a member of the Board of Directors, AlVincent will vote on, set, and help make decisions on policies which affect the welfare of all MBA members and the MBA itself. Each term is three years. The MBA members consist of military enlisted personnel, military officers, federal and civilian employees, spouses of members, honorably discharged veterans of the Uniformed Services and adult former dependents of members. They are engaged in cooperative enterprises to enhance the financial conditions of their members. MBA is always seeking new benefits to promote the welfare and safeguard the economic interests of their members through cooperative enterprise.

Realizing the importance of student life activities, Kaplan University offers many outstanding clubs and honor societies for its students. These include:

Collegiate Entrepreneurs Organization Iota Sigma Tau Kappa Lambda Lambda Pi Eta Sigma Beta Delta Gamma Chi Theta Paralegal Club Phi Beta Lambda Women in Communications Association for Computing Machinery

American Criminal Justice Association (Lambda Alpha Epsilon) National Student Nurses Association OWLS (Opportunities with Life Studies) Psychology Club Student Accounting Association Student Ambassadors and Leaders Alpha Beta Kappa Golden Key International Honor Society

The newest club is introduced below: Gamma Chi Theta

Misherald Missy Brown a student at Kaplan University majoring in Bachelors of Science in Management established Gamma Chi Theta in the summer of 2008 at Kaplan University. The organization begun with six members and looks forward to more Business students as the year continues. The faculty advisor for this organization is Craig Hovey. Gamma Chi Theta benefits are recognition by the society & peers, excellent reference on resume, networking opportunities, leadership opportunities, and excellent opportunity to serve the community. The requirements to join this organization are the student must be an active student in good standings with Kaplan University and has a declared major of Business along with a 2.75 CGPA. The organization is taking both Graduate & Undergraduate members if the student is an undergraduate they must have completed one full term at Kaplan University and for graduate students they have to earn 10 credits at Kaplan University not including transfer credits. The organization will begin looking for honorary members in January 2009 the requirements are to simply show interest of the group and be involved in a business profession. The fee to join the organization is $10.00 and at this time, all monies donated will go to a charitable organization chosen by the service fraternity. If you have any more questions or would like to join this organization, please contact Misherald Brown (founder)misheraldbrown@student.kaplan.edu, Maurice Brown (student life coordinator) mbrown@kaplan.edu, or Craig Hovey (faculty advisor) chovey@kaplan.edu.

Rob McNealy

September Chapter Meeting

On September 24th, CEO members had the honor of listening to and speaking with Rob McNealy at our monthly chapter meeting. Rob was very informative and inspirational to all of us in attendance. He expressed his passion in helping others to succeed. Check out his websites at:

Rob McNealy is a small business, entrepreneurship, and startup junkie. His passion is using social media to evangelize about small businesses, and coaching entrepreneurs on his Startup Story Radio podcast and blog. Rob earned a BS in Geography and Marketing from Central Michigan University, as well as an MBA from Colorado State University. He believes that education is important, but not essential to becoming a successful entrepreneur. A native of Metro-Detroit, Rob has a diverse background with more than two decades of proven experience in marketing, management, and sales. And besides spending many years in the corporate world working for companies such as Ford Motor Company, Pilatus Business Aircraft, and Yazaki North America, he has started and run more than five small businesses. His most recent small business accomplishments include starting a flooring company in the Metro-Denver area called Natural Wood Floors, LLC. To complement that company, Rob is also the host of the Ask A Floor Guy blog and podcast where he helps people solve their flooring problems, as well as interviewing leading experts in the flooring industry. In addition to running Natural Wood Floors, along his wife Kristie McNealy, MD, Rob also co-founded Contrived Media, Ltd., a social media marketing company, which specializes in medical and pharmaceutical marketing. Rob and Kristie are both ambitious entrepreneurs and enjoy the flexibility of working for themselves so they can spend more time raising their three children and enjoying life.

Andrea odle
My name is Andrea Odle and I am originally from Barbados. I migrated to New York at the age of 14. I have a daughter by the name of Makayla Springer who is 6 years old. Both of my parents are from Barbados and I was blessed to have a sister and a brother. In my spare time I read many non - fiction books, listen to music and spend time with my daughter who amazes me each day. I am currently attending Kaplan University to study Business Administration. After graduation I will continue on to pursue my MBA. I joined the CEO club to be more involved. I realize that having only a degree is just not enough. Joining clubs can help open doors through networking and also help me create new business opportunities, have fun, and gain understanding. I am hoping that the CEO club can be that home of opportunity. I am very excited to be a member of the CEO club.

Mr. Michael Davis, of Houston, Texas, has recently made a donation to Kaplans CEO. Our club uses these donations to fund activities that we do throughout the year.

Mr. Davis is a Sunday school instructor and Deacon at Progressive New Hope Church in Houston, Texas. He enjoys traveling to a number of different places and spreading his joy with his wonderful sense of humor. Currently, he is employed as a Safety and Training Manager with IQS Safety and Training Services. Mr. Davis worked many years for Shell Oil before retiring.

We thank Mr. Davis for his thoughtful contribution to our organization!

Who's Who? Martin McDermott

Name: Martin J. McDermott Title: Marketing Professor How long have you been with Kaplan? Ive been with Kaplan for three wonderful years. What do you do at KU? I teach Marketing. In addition, I am the faculty advisor for the Collegiate Entrepreneurs Organization. I also have the pleasure of mentoring new faculty and every so often get involved in special projects. For examples, last year I assisted in redesigning our Principles of Marketing Course. We added a lot of multimedia to the class and I think it came out great! Why did you choose Kaplan? I have always been

fascinated with distance and online learning. In a traditional college, most of the students come from the same place. With Kaplan, we have students and faculty from all over the United States and sometimes the world. That diversity adds to the classroom experience for the student and the teacher. What did you do before coming to Kaplan? I spent the last 15 years in sales and marketing. I worked for a Madison Avenue firm called Venture Direct Worldwide. VDW is one of the biggest direct marketing firms in the country. It was at Venture where I was introduced to the exciting world of online marketing. I also had the opportunity to own and operate a successful business. Where were you born? Brooklyn, NY Where do you live now? I live in Williams Twp., PA, which is located on the eastern part of Pennsylvania right next to the Delaware River. It is about 50 miles north of Philadelphia, PA.

Education: BS in Marketing, and MBA in International Business and a Post MBA in Entrepreneurial Studies. What do you like to do for fun? These days, spend time with my wife and newborn son. Favorite TV shows: 60 Minutes, 20/20, Man vs. Wild, Bizarre Foods and Inside the Actors Studio What best tip/advice would you give to a student currently pursuing a Business degree at Kaplan? Keep your options open. There are so many avenues you can pursue with a business degree. Frequently read as many books, magazines, newsletters and trade journals on business. You will become more knowledgeable and reading will help you become a much better writer. What do you think makes a successful person? I am not sure who gets credit for this quote but success is also doing what you want, where you want, when you

want, with whom you want and as much as you want. I also think it was Ray Kroc that said, Find something that you love to do that you would do for free. If you can achieve that, you will never have to work a day in your life. How do you think higher education can benefit a person? Higher education can benefit students in so many ways. For one, you will have more opportunities available. It is always nice to have many choices as opposed to just several. The best part of your job: The opportunity to teach something I love and the ability to make a positive impact on our students. If you could spend a day anywhere in the world with anyone, where would you be and with whom? Id be in Spring Lake, New Jersey with my wife, Conni and son Martin.

with the School of Business. By July of 2007, she was a member of Kaplan Universitys Chapter of the Collegiate Entrepreneurs Organization and on her way to being Secretary for the organization. CEO is an organization for students who aspire to become entrepreneurs. I cant begin to tell you how much Ive learned and grown from my involvement in CEO. The entire experience has been rewarding! Kristi says. Within her duties as Secretary, Kristi creates the CEO newsletter. Martin McDermott, Faculty Advisor for CEO writes, Our Secretary Kristi King is an exceptional student and asset to our organization. She has written some incredible newsletters and goes above and beyond her duties. Please click here [PDF 2.4MB] to see a copy of Februarys newsletter. For more information on CEO please contact ceo@kaplan.edu. Name: Kristi Clarice King Title: Student How long youve been a student with Kaplan: My first class started March 21st, 2007the day before my 35th birthday Why did you choose Kaplan? Once I decided that

online school was the best choice for me, I spent a month researching and collecting information from a variety of schools that offered exclusively online programs. Kaplan far exceeded the rest and I felt they could offer me the best all-around experience. As it turns out, Im very pleased with my choice and would recommend Kaplan to anyone. What did you do before coming to Kaplan? For most of my 16 years since graduating high school, I was a full-time mom. From 2001-2006, I was manager at the local floral design shop. In 2006, my life took a long-awaited and exciting turn, and I resigned from my position, which ultimately led me to pursue my dream of a college degree. Although college was something I wanted to do since graduating high school, I dont regret the 16 year wait. I cherish the time spent with my children and I am now in a place that enables me to fully concentrate on college. Where were you born? I was born and raised in York County, Pennsylvania Where do you live now? A small town in the southeastern part of York County, within 10 miles of my home town Other Education: Graduated high school in 1990 and attended a few courses at the local

Kristi King, Secretary, Collegiate Entrepreneurs Organization

Kristi King started with Kaplan University in March of 2007 to pursue her Associates in Accounting

community college, which pertained to my management job at the floral design shop. What do you like to do for fun? My oldest son, Brock, plays baseball and will be playing football in the fall. He also plays an instrument in the school band. My other son, Bryce, plays baseball and skateboards competitively. I enjoy watching all their activities. In the summer, I keep score and stats for the mens fast pitch softball team, which I look forward to every year. Other than that, I enjoy reading (anything and everything), writing, relaxing outside on a beautiful day, taking the kids to local events, staying organized, being on the internet, visiting with family, and taking care of my dogs, Bijou and Bella, and their puppies (Eski-poms) once or twice a year. Favorite TV show: I absolutely love HGTV. Almost any show on that network is a favorite. I also enjoy the Game show Network because I like the challenge of playing along. Discovery Health catches my interest and I have to admit, Im a reality show fanatic! What best tip/advice would you give to a student currently pursuing a degree at Kaplan? Dont let anyone tell you that a degree obtained online is inferior to a degree obtained by going to campus. It is

simply not true. (I recently did an entire research paper on this very subject.) Be proud of your achievements because online courses are extremely challenging in a variety of ways. As you get further into your degree plan, your courses will become increasingly harder. Prepare yourself ahead of time and stay organized. Take advantage of all Kaplan has to offer (student clubs, support, excellent and understanding instructors). Fully commit yourself and put forth your absolute best effort. In the end, you will be greatly rewarded. What do you think makes a successful person? Motivation, determination, and passion are all keys to being successful. Most important, though, is a sense of self-worth and selfconfidence. Many people are not where they want to be in life. Knowing, in your heart, what you deserve and that you have the capability to achieve your dreams will eventually get you to where you want to be. How do you think higher education can benefit a person? Besides the obvious benefits like higher pay and a better career, higher education has psychological benefits as well. Its a source of selfsatisfaction, inspiration, and pride for many. In my opinion, everyone should continue learning, in some capacity, throughout life.

The best part of your school: I dont know how I could pick one part and call it the best. My entire college experience has been amazing. Its been very inspirational and rewarding. Nothing compares to the feeling of being invited into an honor society or receiving the Deans/Presidents list certificates in the mail, or even just a positive comment from an instructor. One thing that has greatly enhanced my college experience is being involved in the CEO student club (Collegiate Entrepreneurs Organization). As an executive board member, serving as Secretary, I have had the opportunity to work on so many amazing projects. It has increased my knowledge and skills immensely and Ive enjoyed every minute of it. Overall, I cant say enough good things about Kaplan and I cant imagine having to leave when I graduate. Perhaps Ill continue on through my MBA and will one day be an instructor here at Kaplan! If you could spend a day anywhere in the world with anyone, where would you be and with whom? Honestly, I would be right where I am with my family by my side. They are my greatest strength and source of comfort, as well as an excellent support system. I am truly blessed to have them in my life and I wouldnt change that for the world.

John Barnard Aleashia Brandon Misherald Brown Ambur Burns Carole Bush Veronica Covington Ann Darche Lisa Davis Teisha Davis Stavroula Dimas Darehn Ehrhardt Marlene Espinosa Pamela Evans Sarah Feurt Farrah Forbes Lashanda Glover Gwendolyn Graham Kelly Hair Arlene Hodge-Hughes Angela Horton Brian Howard Katrina Jack-Tribble Janet Jacobson Stephanie Kerr Kristi King Nichole Lawrence Christina Lax Latricia Lionel Luke Markis Mario McBride Matthew McLean

Camille Meyer Raquel Meyers AlVincent Mitchell Latarsha Moore Tara Moors Juli Munch Amy Neal Alexander Nichols Andrea Odle Amy Osgood Daisy Peer Deborah Peterson Laura Ray Sharon Raymond LaYvonne Richmond Justina Rockstroh-Clark Denise Roots Nicole Ross Maura Schlegel Ecco Schwartz Tonya Shipley Onika Shirley Shelley Spence Christina Stevenson Marisol Torruella Aileen Vega Christina Voorhies Raymond Westfield Rochelle White Stacey Whitmore

 Nicole Ross, formerly Nicole Thomas on her recent marriage. AlVincent Mitchell for being nominated to serve as the Marine Corps Board of Director for the Military Benefit Association (MBA). Latarsha Moore for winning a $2500.00 scholarship in an essay contest. Stacey Whitmore on the development of a Gospel Music and Gifts Store opening by the end of October.

To submit questions, comments, ideas, or suggestionsor just to say hi PLEASE email us!! We LOVE feedback!

Martin McDermott Faculty Advisor MMcDermott@kaplan.edu Misherald Missy Brown President MisheraldBrown@student.kaplan.edu Misherald@yahoo.com AlVincent Mitchell Vice-President alvincentmitchell@student.kaplan.edu alvincent-mitchell@hotmail.com Kristi King Secretary kckmar@yahoo.com Kristiking6@student.kaplan.edu Mr. Stacey Whitmore Recruitment and Alumni Director StaceyWhitmore@student.kaplan.edu WhtmStc@aol.com

May 2008 Issue- Kaplan CEO

IN THIS ISSUE:
Letter to members Nationals Advertisement Franchise Interviews: P.B. Loco Make a Job or Take a Job by Ryan Allis Business Plan Competition Winners From the Desk of Stacey Whitmore March Chapter meeting: Betsy Richards and Linda Feldman April Chapter meeting: Global Student Entrepreneur Awards Did you Know? Kaplan Owl Activities and Opportunities Elevator Pitch Contest Member Spotlight: Laura Ray and Latricia Lionel Member Spotlight: Onika Shirley Business Quotes Welcome Missy Brown Texas State Representative Al Edwards New CEO Classroom Points System Kaplan CEO In the News Congratulations Contact Page 3 Page 5 Page 6 Page 8 Page 10 Page 11 Page 12

En*tre*pre*neur (noun) Risk-taking businessperson Somebody who initiates or finances new enterprises

In*no*vat*or (intransitive verb) Try out new ideas Introduces a new way of doing something or a new device

Page 13 Page 14 Page 16 Page 17 Page 18

Lead*er*ship (noun) Ability to lead The ability to guide, direct, or influence people

Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25

Lead*er (noun) Somebody whom people follow Somebody who guides or directs others

Dear Members: It has been a pleasure to serve as your Executive Board for the 2007-2008 year. Over the past year, CEO has experienced significant growth, both in membership and opportunities, as well as an amazing amount of recognition for our accomplishments. We have had several articles written about us and are catching the attention of Kaplan staff and faculty, along with outside organizations. Recently we were told we are serving as a model organization for many of the other groups at Kaplan. Some of our accomplishments over the last year include: Starting the year off by conducting a chapter wide survey to get an idea of exactly what members wanted out of the organization Jon Feig and Justina Clark, President and Vice-President, represented our chapter at the National Conference in Chicago. We held two competitive events this year, including SimsCEO and the Business Plan Contest Added two new positions, Activities Director and Alumni & Recruitment Director, to the Executive Board The CEO classroom was completely redesigned to provide more interaction, discussion, and valuable information, as well as some fun features. Points system was created to reward members for participation The newsletter was dramatically enhanced We heard from three different world-class entrepreneurs at our monthly Chapter meetings. The information gained from Dwayne Johnson, Anthony Iaquinto, and Pam Slim was invaluable. Four additional Chapter meetings focused on Jon and Justinas trip to nationals; a Business Plan Presentation by Martin McDermott, who is also a successful entrepreneur and an expert in the field of franchising, on top of being a Kaplan instructor and our CEO advisor; Career Services which featured Betsy Richards and Linda Feldman, who are also experienced entrepreneurs; and the GSEA Competitions. In addition, the Executive Board also submitted proposals and all the related documents to Kaplan Executives for a Chapter Fundraising Program and also for a school-wide Charity Event. We are currently awaiting approval. Several different projects have been researched in preparation for the 2008-2009 year.

We are pleased to announce that we have lined up another amazing entrepreneur to speak at the first meeting, which will be held in September. Please be advised, there will be no Chapter meetings for the months of June, July, and August. However, there is a competitive event coming up. The Elevator Pitch Contest has been postponed and will be rescheduled soon. Look for more on that via emails. Please continue to use the CEO classroom over the summer months. Finally, wed like to thank everyone who participated in the Chapter throughout the year. Almost everything that happens with the chapter takes a lot of planning, organizing, writing, and editing. Sometimes that process is done repeatedly in order to get things exactly right. We are very proud that we have been able to offer so much over the last year and are extremely appreciative when members take advantage of it all. Again, it has truly been a pleasure to serve you. With Best Regards, The Kaplan Chapter of CEO Executive Board

Have a wonderful summer!

Save the Date for 2008! 2008 National CEOSM Conference Thursday, November 6 Saturday, November 8, 2008 Chicago, Hyatt Regency McCormick Place Hotel Please contact Justina Clark through the classroom email for more information on this fun, informative, worthwhile weekend!!

As you know, our faculty advisor, Martin McDermott, is the owner and President of Franchise Interviews. Through his business, he has the opportunity to interview some of the best in the franchise industry, as well as leading entrepreneurs. Below is a recent interview with P.B. Loco.
Intro: A franchise that caught my attention several years ago was P.B. Loco. Once I began to further research this franchise, I found a more interesting story. Three attorneys named Ken Hall, Keri Barney and Jodene Jensen left the field of law to pursue their entrepreneurial dreams. P.B. Loco is one of those ground floor opportunities that entrepreneurs should not let pass by. I got to interview Ken Hall who is one of the three founders to this exciting franchise opportunity. We hope you enjoy it as much as I did! P.B. LOCO INTERVIEW FranchiseInterviews.com- What were you doing before starting the P.B. Loco franchise? It seems like there is an interesting story of you, Jodene, and Keri coming together. Ken of P.B. Loco- Jodene and I worked together. We were both lawyers in the same firm. She went to a different firm here we started P.B. Loco but we did stay in touch. During our time at the firm, we worked on some cases together. At some point it came out that we both had a desire to start a business. Keri was living in New York. She moved back to Minneapolis and was thinking about joining a law firm there but then she decided she would like to do something different. We talked to her and told her we were also interested in doing something different. We all had the idea we wanted to start a business. It was then a matter of determining what type of business. What we really liked about peanut butter is its not really something completely new to people. We didnt want something trendy but rather something that has been around for a long time but we could add some new twist to. We did some research and found that 92% of Americans eat peanut butter on a regular basis. FranchiseInterviews.com- Have you always dreamed of going into your own business? Did you picture yourself doing this? Ken of P.B. Loco- My parents reminded me that when I was a kid, I started writing and selling a school newspaper to my elementary school classmates. FranchiseInterviews.com- How has your lives changed since starting the P.B. Loco concept? I imagine your lives are a little different from the legal field? Ken of P.B. Loco- Dramatically different. One big adjustment for us has been the wide scope of duties we all have now. A business owner wears so many hats in the same day. To me, that is exciting because I was in an area of law that was very specialized. FranchiseInterviews.com- Did your legal background help you guys in setting up the whole concept? Ken of P.B. Loco- Yes, We did use outside counsel for our trademark and franchise work but as far as contracts, drafting and negotiations, it is nice to have a legal background. FranchiseInterviews.com- What characteristics do you think make a successful entrepreneur? Ken of P.B. Loco- I think having a lot of perseverance and determination is key because there are so many obstacles along the way. You really have to believe what you are doing. FranchiseInterviews.com- Did you get a lot of nay Sayers in the beginning because your concept is a little different? Ken of P.B. Loco- Not really. Most people were supportive. Any time you are doing a concept that is new, it is risky and that is part of what appealed to us. No risk, no reward. FranchiseInterviews.com- How did you come up with the idea for P.B. Loco concept? Was it based on an idea that just popped in your head or was it based on research? Ken of P.B. Loco- A little of eachThe more research we did, the more comfortable we felt with the P.B. loco concept.

FranchiseInterviews.com- It seems like you are in a great location as well. The Mall of America seems like a great place for the P.B. Loco concept. Ken of P.B. Loco- Yes, Originally we looked at neighborhood locations that would have cost quite a bit less but we were afraid if it didnt do well, we would never know if it was the concept or the location. The Mall of America has so much traffic that if it failed out there we would know it wasnt attributed to location. FranchiseInterviews.com- How would you describe the P.B. Loco concept to our readers? Ken of P.B. Loco- Wed like to say its a gourmet peanut butter caf and retail experience. Sometimes we say its all peanut butter all the time. Our menu primarily is built around 10 flavored peanut butters as well as plain creamy and plain crunchy varieties. To keep customers coming in all day, we also offer lots of snacks because we have a steady stream of mall walkers and shoppers in the afternoon and morning. We really try to incorporate the peanut butter into foods that can be eaten all day long. FranchiseInterviews.com- How has the response been to P.B. Loco so far? Ken of P.B. Loco- Its been great! Its exceeded what we thought it would be. We have been surprised at the passion people have for peanut butter. People have almost a cult like feeling towards it. We hired an R&D team to help us develop the peanut butter flavors when we initially started. I think one of our best days was the first time we tasted the peanut butter because we really believe in the product. We wanted it to be healthy, but first and foremost we wanted it to taste great. FranchiseInterviews.com- There has been many studies taken on the benefits of eating peanut butter as well. Ken of P.B. Loco- Yes, There are a lot of people on high protein diets so we have been able to take advantage of that trend. FranchiseInterviews.com- Have you been able to identify a typical customer yet? Did you think in the beginning it was going to be younger kids, middle age or is it a broad audience? Ken of P.B. Loco- Yes, It is a broad audience. We specifically designed the store to appeal to adults and young adults. We knew by the nature of the products that kids would like it and parents would bring their kids in. FranchiseInterviews.com- What has been the most popular flavor so far? Ken of P.B. Loco- The Raspberry White Chocolate. Jungle Banana is second. FranchiseInterviews.com- That sounds great. I see that customers can also order the peanut butter over the Internet. Have you been getting orders through that medium as well? Ken of P.B. Loco- Yes, Last summer we were featured on two shows. One was Whats Hot, Whats Cool, and the other was called Recipe for Success. That gave us quite a bit of exposure. We had a couple thousand of franchise inquiries within a couple of weeks. FranchiseInterviews.com- What is the training like when someone buys into the P.B. Loco franchise system? Ken of P.B. Loco- We have what we call PB Boot Camp which is 10 days training at our Mall of America store that culminates with the franchisee managing the store for a couple of days. We then provide onsite training during the first couple of days their franchise is open. FranchiseInterviews.com- Do they have to learn everything about peanut butter? Ken of P.B. Loco- Yes, One thing that we really train our franchisees to do is to educate the consumers about the benefits of peanut butter. Because this is a new concept there is a lot of education that goes along with it. FranchiseInterviews.com- Should someone have retail experience to get into a P.B. Loco franchise? Ken of P.B. Loco- No, not necessarily, it is not mandatory. It could help but we feel our training is exceptional. For detailed information on becoming a P.B. Loco franchisee, click here: http://www.pbloco.com/franchise.asp

Interesting Peanut Butter Facts

The P.B. Loco website (www.pbloco.com) is full of fantastic facts and recipes on peanut butter. Here are some of them: According to Harvard researchers, women who regularly consume peanut butter and nuts have a reduced risk of Type 2 diabetes compared to those who dont. Peanut butter is one of America's favorite foods, and Americans eat more than 800 million pounds of peanut butter each year. Peanut butter was invented around 1890 as a health food for undernourished patients. The average American child will eat 1500 peanut butter sandwiches before he or she graduates from high school.

Women and children are more likely to prefer creamy peanut butter, while most men opt for chunky varieties. People on the East Coast tend to prefer creamy peanut butter, while their friends on the West Coast more likely prefer chunky. It takes approximately 850 nuts to make an 18 oz. jar of peanut butter. Arachibutyrophobia is the fear of peanut butter getting stuck to the roof of your mouth. Americans consume enough peanut butter each year to cover the floor of the Grand Canyon. November is Peanut Butter Lovers Month. Seven states account for approximately 98% of all peanuts grown in the U.S.: Georgia, Texas, Alabama, North Carolina, Florida, Virginia, and Oklahoma. About 40% of the U.S. peanut crop is used to make peanut butter. Although U.S. peanuts represent about 10% of world peanut production, they account for about 25% of world peanut trade.

Take a Job or Make a Job by Ryan Allis Are you considering being an
entrepreneur? Are you considering starting a career? If so, it is good to know the pros and cons of each. The table below will help you learn the difference in roles and mindset between an entrepreneur and an employee.
Entrepreneurs Value wealth over job security Can go months or years without payment Long hours, especially during start-up Potential for very large payoff Build their own assets Have a higher tolerance for risk Own the company. Can only be fired by Board of Directors. Sit behind the desk when interviewing Are willing to take calculated and educated risks Build systems for benefit of themselves Pay taxes only on NET income Build assets and then use them to purchase other assets Build passive and portfolio income, taxed lowest Jobs Value job security over wealth Receive consistent paycheck Regular, consistent hours Constant but relatively low payment Work to build someone elses asset Do not like risk Could be fired at any time Sit in front of the desk when interviewing Adverse to risk Build systems for benefit of employers Pay taxes on total income Do not build assets. Build active income, taxed the highest

Invests from the inside Can start other similar companies Adapt quickly to change Often have to dedicate yourself fully during start-up stages. Hard to raise a family and start a high-potential venture. Have access through their businesses to much larger credit limits Financial security once venture succeeds

Invests from the outside Restricted by non-disclosure and noncompete agreements Often resist change Have time to do other things besides worksuch as raise a family or take up hobbies. Much harder to obtain significant credit Will have to follow strict saving and investment plan to reach financial security by retirement Will not become financially secure while still young Often have a bias toward passing the bill Have to deal with the bureaucracies created by intricate systems of the companies they work for Have little say over who they work with Have little say over the direction of their company Use only a small portion of their abilities Often have repetitive jobs Work on building 401(k) or pension Make money only when they are working

Can become wealthy at young age Have a bias toward action Create the systems

Decides who to hire and who they work with Have freedom to control direction of their company Are able to use all of their skill sets Rarely do the same thing two days in a row Work on building assets so theyll never need a 401(k) or pension Make money when they sleep

Hopefully the table above has given you some insight into the different characteristics of entrepreneurs and employees. It is a difficult choice to make for many. Many aspiring entrepreneurs choose to work for someone else for a few years to gain knowledge, contacts, and capital. Others feel that the best way is to start out as an entrepreneur and have the advantage of quite a few years of learning over their peers. Whichever you decide, just make sure that the choice is the one that is right for you, not just the one that everyone wants you to make.

During the months of February and March, CEO members had the opportunity to compete in the Business Plan contest. We were honored to have two expert judges for this event. The first judge was entrepreneur Dwayne Johnson. You may remember Dwayne as our September speaker. Dwayne is the owner of 5Lynx. The second judge was Rieva Lesonsky. Rieva, at the time of the contest, was the Senior Vice President/Editorial Director for Entrepreneur Magazine. She has now started her own marketing and communications business. Both judges received a special letter of appreciation and an award.

Kristi King
My business plan was written for a Bookkeeping and Administrative Services business I would actually love to start. The Business Plan Contest, for me, was truly an eye-opening, inspirational, and exciting contest. Although it took quite a bit of thinking and time, each detail completed brought about a sense of satisfaction. By the time the plan was complete, I was so excited and inspired because I felt I had just written the plan for my future. The best thing for me was realizing this idea is totally feasible. I can't wait to get it off the ground. My favorite comment, from the judges, came from Dwayne Johnson. He wrote Im very proud to have been chosen to look over this masterpiece. Very impressedmakes me want to invest. WOW!!

AlVincent Mitchell
In the CEO classroom, AlVincent stated, It was a lot to grasp and at first I was going to back out because I thought I was lost and headed down the wrong direction. I stuck it out and learned a lot from it. It was an experience that I will never forget. My business plan is one of a few ideas I have rolling around in my head. After the contest, I felt whether I placed or not I was proud to be able to complete something that may affect my life. In fact, AlVincent was headed in the right direction. The judges thought his idea was very original and that his product should not be limited to one particular region. (Sounds like his product has great potential! Good Luck AlVincent!!)

From the Desk of: Mr. Stacey Q. Whitmore

As Recruitment & Alumni Director, I would like to personally welcome all new members that have recently joined the Collegiate Entrepreneurs Organization (CEO). Welcome to and thanks for whatever part you had in the Kaplan CEO May 2008 Newsletter. It is a pleasure to offer you this source of information for alumni happenings and other alumni-related matters. Here at Kaplan University we value the support and commitment of CEO Alumni, Owl fans, and friends of the University. You are an esteemed asset in making our University a place of lifelong learning and cherished memories not only for you, but for those who will come to Kaplan University in later years. You are the future of Kaplan and the CEO Chapter Alumni Association. We strive to stay connected no matter how many miles separate some of us, showing how firm alumni friendship is for Kaplan University. I have enjoyed working with the Executive Board Members of CEO since day one. It has been a pleasure as well as an additional learning experience. I also would like to thank all of the wonderful people that made contributions to CEO who are not members of the organization. What better way to show that you are a proud Kaplan supporter than by contributing to the Office of Alumni Relations and supporting our new programs and events. By doing so, your gift communicates that you are passionate about the welfare of the University and committed to ensuring its continued progress. Your gift will also have an immediate impact on the University and our students quality of life and financial resources. Being involved with your alumni association is an investment in your and other individuals degree. The value of your degree is directly related to the success of the institution at any given time. As alumni events and programs are planned, Kaplan will be looking to each of you for your participation. Only collectively can we be successful. Please feel free to contact me at staceywhitmore@student.kaplan.edu or Student Life at ceo@kaplan.edu with any comments, suggestions, or questions. I look forward to hearing from each of you soon. Sincerely, Stacey Q. Whitmore Kaplan University Collegiate Entrepreneurs Organization (CEO)

BETSY RICHARDS AND LINDA FELDMAN

March Chapter Meeting

On March 27th, we had the opportunity to speak with Betsy and Linda during the monthly Chapter meeting. They are both part of the Career Services team here at Kaplan and also have personal experience in entrepreneurialism. Linda initially took an interest in our group and attended one of our Executive Board meetings to discuss the possibility of having a Career Services section within our classroom. During the meeting, we discovered that Linda was a wealth of information and asked her to speak at our next meeting. She was very excited and honored to have been asked and formally introduced us to Betsy Richards. Betsy is the Director of Career Services and also owns her own Soy Candle business. Because of this, our group is near and dear to her heart. Her resume includes 3 pages of outstanding accomplishments and experience. The meeting was fun and informative, as they both had much to share. You can listen to the archive in the CEO classroom. Betsy Richards, Director erichards@kaplan.edu Betsy joined Kaplan in January of 2008. She has 18 years of Career Services experience most recently at Barry University in their School of Business as Director of Career Services and Alumni Relations. For the past 10 years she has been developing and implementing career centers for business schools. Degree: Master of Higher Education, Arizona State University, Bachelor of University Studies in Education, University of Maine, Bachelor of Science in Business, Unity College

To view Betsys candle website, click on the following link: www.betsyscustomcandles.com Take a Look!

Linda Feldman, Career Specialist Liaison to the School of Business & School of IS&T lfeldman@kaplan.edu Linda joined Kaplan in January of 2007 after 10 years as a staffing manager for Kelly Services. In addition to recruiting, training and hiring staff she also taught Resume and Interview Preparation at Wright College in Chicago. Responsibilities: Design and implement an array of services including initiatives to assist the ongoing and changing needs of Kaplan University students in the School of Business and School of Information Systems and Technology to achieve career search success Degree: Master in Education, Boston State College, Bachelor of Arts, American University

GLOBAL STUDENT ENTREPRENEUR AWARDS

April Chapter Meeting

During the April meeting, we viewed and discussed the winning students presentations. In order to qualify for the virtual competitions the student entrepreneurs were nominated and then submitted applications through to the GSEA program. These applications were evaluated based on a number of criteria include completeness, demonstrated ability to overcome obstacles, scalability of business model and verification of revenue through a signed letter from an accountant or tax return. From there students have been selected to compete in the virtual competitions where they present over the web with PowerPoint, pictures, video etc. to a panel of leading entrepreneurs' organization members and/or key executives or media. The students who presented were evaluated on presentation, ability to overcome obstacles, scalability of the model and over-all entrepreneurship impression.

Congratulations to Missy Brown who was recently nominated by our Chapter President, Jon Feig. Missy will be presenting on June 20th. Good Luck Missy!

Kaplan Universitys mascot is the owl. Linda Feldman, of Career Services, found some interesting information on KU Net and passed it along to us. The following was written by Joe Morgan, KHE Senior Vice President; Strategic Initiatives

Owls have long symbolized wisdom and, in Greek mythology, are associated with Athena, goddess of the artswhich is why you so often see the owl used at graduations of all kinds. Their ability to see in the dark seems appropriate to our mission of providing education (and hope) to people who might not otherwise be able to go to school. And, the owl was a long time original logo for our ultimate founder, Stanley Kaplan. We were pleased to find a mascot that symbolizes so much of what we offer while also honoring our legacy.

Alumni Memberships:
For those of you, who are soon graduating, please consider an alumni membership. The cost is $20.00. Our goal is to increase Alumni membership and involvement; eventually having an Alumni board. Our hope is to also have Alumni speak at future chapter meetings, as well as participate in and facilitate future activities.

National Site:
Please be sure to visit the CEO national web site at www.c-e-o.org .There is a lot of information on the site; however some areas are viewable by members only. If you do not have your log-in information, please let us know. Be sure to check out the most recent edition of the National Newsletter. (We were featured!) Also, details are posted regarding the National Conference in November.

Member Spotlight:
This is a regular feature of our chapter newsletter. Each issue features a different member(s). Please note- there are NO qualifications for being featured. Some members will have a lot of education and experience in the business world; some are just starting out. This is simply a way to meet a new member(s) in each issue. You will be asked to sign a Press Release form and answer the following questions: 1) Tell us about yourself (hobbies, interests, location, family, etc.). 2) What is your field of study here at Kaplan? 3) What are your goals after graduating? 4) Why did you join CEO? You will also be asked to submit a photo. Please consider being our next featured member. Email Kristi (CEO Secretary) if interested.

Podcast:
We have added a neat feature tour classroom. It is a Podcast, which will be regularly updated. The Podcast is your connection to the latest CEO information. Listen to the very first Podcast by visiting the classroom. Let us know what you think!

Chapter Meetings:
Each month, CEO has a chapter meeting. We meet through Adobe Connect where the speakers use microphones and everyone can chat via text. The meetings are also recorded and can be listened to in the classroom archive. Attendance at these meetings has been around 20%, and we hope to increase that in the coming months. Each month, the Executive Board chooses a speaker or presents informative and thought-provoking material to discuss. When choosing a speaker, the Executive Board chooses entrepreneurs who have extensive experience and knowledge of the business world and are willing to share that with us. The meetings are an enormous opportunity to increase your knowledge, and have your questions answered, about all things entrepreneurial. The chance to converse with and be taught by worldclass members of the business world is absolutely a chance that shouldnt be missed.

Charity/University event:
Part of being entrepreneurial is helping those less fortunate and caring about community. The Executive Board has written and submitted a proposal, to the Board of Directors of Kaplan University, for a charity event to be held in the fall. Thank you to all the members who helped to choose the charity. We received many worthy suggestions and the most popular charity was St. Judes Childrens Hospital. This charity event will hopefully involve the entire University and we hope to come away with a substantial donation to St. Judes.

Elevator Pitch Competition Classroom/Points System:

The executive board has revamped the CEO classroom. Our goal was to increase activity and interaction within the classroom. We want members to visit the classroom on a regular basis, so we added and changed a lot of things, including the addition of a Points System. We hope that you are as happy about these changes as we are and take advantage of all the new areas for discussion. Let the conversations begin!! (To read more on the classroom changes and points system, see pages 20-21. Our next contest, which was to be held on June 23rd, is the Elevator Pitch competition. The contest has been postponed to allow more participation. A new date will be decided soon. All of you have an idea for a future business or current business. Heres your chance to present that idea and walk away with a great prize. The best part is that it only takes a minute to participate! See the full details on page 16.

CEOS VIRTUAL ELEVATOR PITCHES CONTEST

What is an Elevator Pitch? An Elevator Pitch is a concise, carefully planned, and well practiced description about your company that your mother or just a simple person should be able to understand in the time it would take to ride an elevator. What an Elevator Pitch is not: An elevator pitch is not a sales pitch. Do not get caught up in the idea of using the time to tell a investor how great your product or service is thats not what your wanting them to buy your wanting them to buy into your business. Spend the two minutes telling the person about your business. What your Elevator Pitch should include: A hook: Open your pitch with something that will catch their attention whether it is a statement or a question piques their attention to want to hear more. About 150225 words: Your pitch should be no more than 60 seconds PASSION: Investors expect energy and dedication. Show your love for your business. Request: At the end of your pitch, be sure to ask for somethingeven if it is a business card, a request for a slot to present, or a referral

Guidelines:
1. Member must be a current and active member of C.E.O 2. Member must have a GPA of at least a 2.5 cumulative. 3. Member must attend the C.E.O. event in November in Chicago, IL. 4. Members must be present, at the date and time chosen, on the adobe connect program http://khe2.acrobat.com/mmcdermott/

Award:
The winner of the CEO Virtual Elevator Pitch contest will be awarded 1 ticket to the national conference, 1 round trip plane ticket, and a certificate of participation.

For more information please contact the Events Director of CEO at the following: Missy Brown, 678-994-9199, misherald@yahoo.com

My name is Laura Ray. Hobbies include reading, movies, music, and spending time with my husband and daughter. I live in a tiny town called Lewistown, Illinois located about 45 minutes south east of Peoria, Illinois. My husband and I will be married 5 years this August. We have a 4-year-old daughter who enjoys reading, playing outside, and asking questions. I work in Peoria at Caterpillar Inc. in the auditing department. My main audits include currency and VISA credit cards. I enjoy my job; however I am excited about expanding my knowledge and career. My previous work experience includes a non-profit organization that assisted low- to moderate-income families and individuals in filing income tax returns. The job helped me with my tax law knowledge and basic office experience. My field of study at Kaplan is an MBA. I decided not to choose a concentration because I did not want to pigeon hole my career into one field. I am glad I went with the regular MBA because I am learning important business lessons that companies want employees to possess or use. Also, I have very pleased with the Kaplan education I am receiving. It is hands-on, but allows me to be at home with my family. I have enjoyed the experience tremendously. My goals after graduating are simple! I would like to expand my career within Caterpillar Inc. I enjoy accounting; however, want to explore business positions as well. A Short-term goal includes advancing within the accounting departments at Caterpillar Inc. However, a long-term goal is to switch business units and focuses to a business role rather than accounting. I will wait and see where my career, education, and experience take me. I am still contemplating the CPA exam. I have not made a decision yet; however it has been a long-term goal for a while. I joined CEO for networking capabilities. Also, I wanted to join a club/organization that seemed interesting and fun not the same old clubs. I find the club (when I am able to participate) interesting in regards to entrepreneur skills and initiatives. It provides people with information about starting your own business. Even though this is not a current goalit might be in the future.

Laura Ray

Hello everyone, my name is Latricia Lionel. My hobbies are reading, taking care of others and spending time with my family. I am divorced with three children. My children ages are 22, 20, and 16. I have many interests; however I will only list a few of my interests. I am interested in the well being of those who are less fortunate than me. I am also interested in obtaining a BS in management with an emphasis in healthcare and to later return for my Masters. I want some day to own my own business, some type of home for single mothers and the elderly. My location is Houston Texas. I am currently employed at St. Lukes Hospital as a PCA (patient care assistant). I joined the CEO hoping to gain insight on the business world. Also to become associated with an organization that allows me to network and gain the knowledge to be successful in the business world.

Latricia Lionel

Onika Shirley
Hello my name is Onika Shirley and I currently live in West Helena, AR. I am the proud mother of two girls. My oldest daughter is 14 and the baby girl is 8. I have been a foster parent for the last five months and I am here to tell you that it is a wonderful experience. My first foster child was a little boy age 8 and he was a very respectable little boy. I am glad to have made his acquaintance. I am currently working as the production scheduler at Amerimax Building Products in Helena, AR. This position had added to my collection of knowledge especially coming from a position as an auditor for over five years. I am not a very outgoing person when it comes to interest and hobbies; however, I have always had a passion for the singing in church and I just recently muscled up the nerves to actually do it a couple of months ago. I think that I have a reason to be thankful and I realize it more and more every day. I walked away with only an injured leg from two terrible accidents in my senior year of high school being told by doctors a lot of things I will never do again. I know that I have come a long ways and I am so glad that I had the motivation within me to keep going and never give up hope. Since graduating from high school, I have earned my Associates of Arts degree in Education from Phillips County Community College in May of 2005. I earned my Accounting and Finance certificate from Kaplan University in May of 2006, and just completed my Bachelors of Science in Business Accounting April of 2008. I will be re-entering Kaplan University as a graduate student in August of 2008. I am going to attend graduate school focusing on a Masters in Business Administration. One of my goals after graduation in August is to become a valid member of the management team at my current place of employment. I have had the opportunity to learn new work ethics as well as insights about various potential positions. I feel that I would be a great asset if I was given the opportunity. I joined the CEO to gain valuable insights from other current students and alumni members. I think being a member has enhanced my ability to develop better leadership skill and learn from other individuals that have a mind to be successful. CEO is a wonderful organization, and it provides members with great information, inspiration, and outer motivation.

Choose a job you love, and you will never have to work a day in your life --Confucius "The tragedy in life doesn't lie in not reaching your goal. The tragedy lies in having no goal to reach." --Benjamin Mays "By recording your dreams and goals on paper, you set in motion the process of becoming the person you most want to be. Put your future in good hands your own." --Mark Victor Hansen My experience has shown me that the people who are exceptionally good in business arent so because of what they know but because of their insatiable need to know more. --Michael Gerber

Misherald Missy attended and graduated from RB Stall High School of Charleston, SC seven years ago. Not knowing what to do after graduation Missy decided to follow her fathers example and joined the United States Army. After three years of having the time of her life she found herself injured and out of the military. After much consideration, Missy decided that her safe answer was work. Going back home Missy found herself working in one of the areas that she loved most, which was music. Missy became an on air disc jockey for an urban station in Charleston, SC and did some freelance publicity work for major music companies. Missy was blessed with her first child in 2005. She decided to make a change in her life and further her education. Missy began the research of finding a place to get her education while maintaining her businesses. Kaplan University was the perfect fit. Missy currently works for herself as a literary agent as well as virtual assistant for a brokerage lender. As the proud owner of six companies (three actively running), Missy is able to pursue her bachelors degree and has the expectation of graduating in the fall of 2008 with plans to continue on to her MBA at Kaplan University. Missys hobbies are spent surrounding her son, dogs, authors, and boss, reading books, bowling, pool, and eating ice cream. If you ever need information whether it is starting a business or just someone to run ideas, feel free to contact Missy at misherald@yahoo.com.

A Message from Missy.

As the organization activities director I look forward to bring activities to the group that allows for growth as well as opportunities for CEO members to expand what they already know about business and feel that the time thats spent working and communicating with the other members are CEO are memorable. Every time we take the time to communicate and network, we are allowing for opportunities to be presented and for growth among one another. Who would have ever thought those two months after joining CEO that I would become the activities director but also find out that a need for information that I had was needed. Life is simply too short to sit around and wish you had done something. Dedication is determination and determination is reality. ~Misherald L Brown When I started my first business Reality Press LLC this was the slogan of the company. When I look at this, I remember one thing and it is the one thing that I want people to come to understand. When a person wants something and is willing to make the ultimate sacrifice then that person in my eyes is a true entrepreneur. Being a part of the Kaplans CEO organization, I hope to bring information as well as faith to those who want to make their dreams a reality. At 24, I want to give all of you the realization that you can do it all no matter what your age.

Just a note: Missy will be our new Chapter President for the 2008-2009 year!

Many Thanks and Appreciation goes to Texas State Representative, Al Edwards!

The KU Chapter of The Collegiate Entrepreneurs Organization has just received their first charitable donation from Texas State Representative, Al Edwards. This is only one of the countless charitable donations the chapter hopes to receive as the student executive board reaches out to members, chapter alumni, family and friends to help support their cause. This money along with any other generous donation is put into the chapters financial account, and will be used towards future events, organizational scholarships, and chapter improvement. Biography of Al Edwards Al Edwards is a native Houstonian. He is the sixth child out of the sixteen children born into the union of Reverend E. L. Edwards, Sr. and Josephine Radford Edwards. He is a graduate of Phyllis Wheatley High School. He received a Bachelors Degree from Texas Southern University, Houston, Texas in 1966, a Certificate in Corrective Therapy at Tuskegee Institute in Alabama, and a realtor and mortgage broker. He was involved in the Civil Rights Movement where he participated in peaceful marches and demonstrations throughout the United States of America with Dr. Martin Luther King, Jr., Reverend Jesse Jackson, Mr. Carl Stocks, Reverend William (Bill) Lawson, and others. He is a member of Alpha Phi Alpha Fraternity. He is a thirteen term elected member of the Texas House of Representative and has been serving in that capacity since 1978. In 1979, he authored and sponsored House Bill 1016, making June 19th (" JUNETEENTH ") a state paid holiday in Texas. He founded Juneteenth, U.S.A., in 1979 along with Al Edwards Real Estate and Mortgage Company. He was inducted into "Who's Who in America in 1989 and "Who's Who of Global Decision Makers" in 2006. In 1983, he received an Honorary Doctoral Degree from the University of Belize. He served as a member of the board of Push International Trade Bureau of Chicago, Illinois from 1983 to 1989. Honorable Al Edwards served as the State Chairman for Reverend Jesse Jackson's campaign for President of the United States in both 1984 and 1988. In 1986, he founded "Operation Justus, a communitybased organization that serves as a referral service for persons with social problems and concerns. In 1987, he was arrested in Houston and went to jail for peacefully demonstrating against apartheid in South Africa. Others demonstrating on the national level included Reverend Jesse Jackson, Dick Gregory, Aretha Franklin, and Harry Belafonte. In 1989, he traveled to Mozambique, Johannesburg, and Angola, South Africa on a peace-seeking mission. Representative Edwards served as Chairman of the Texas Legislative Black Caucus from 1991 to 1997. Al Edwards was called to ministry in April 1993. Revered Al Edwards is a member of Progressive New Hope Church. During the Clinton administration, Honorable Al Edwards was often invited to the White House as the guest of President Bill and Hillary Clinton. In May 1994, he was inducted into the Hall of Fame of the African American Biographic Association in Atlanta, Georgia. Honorable Al Edwards was elected Chairman of the Democratic National Committee Black Caucus and held that position for six years. He was Vice-Chairman for ten years. Reverend Edwards received his Doctorate of Divinity from World Bible Christian University in San Antonio. In 1999, Honorable Al Edwards was appointed Chairman of Texas Emancipation Juneteenth Cultural and Historical Commission by Governor George Bush. While serving in the legislature, he has had the distinct honor of serving with Governor George Bush, who would later become the President of the United States of America. While serving in the legislature, he has had the distinct honor of serving with State Representative Rick Perry, who would later become the Governor of Texas. On January 15, 2004, Honorable Al Edwards helped to lead a successful march of over 5000 people in Waller County in order for the students of Prairie View A & M University to be able to vote. As a senior member of the State Legislature, Al Edwards served on three of the most influential Committees. He was the Chairman of the Rules and Resolutions Committee, Chairman of Budget and Oversight of the Ways and Means Committee and a member of the Appropriations Committee.

In the month of April, CEO launched a new beginning. The following is the introduction letter. The executive board has spent a great deal of time updating and reorganizing. The ultimate goal of it all was to increase participation and make this chapter the BEST CEO chapter, despite being completely online. We are EXTREMELY excited to announce the completion of the classroom changes. In the new classroom some of the things you will find include: The chapter bylaws and the CEO handbook A section dedicated to the Career Development center A member slide-show Areas to network with one another Areas to suggest and get ideas on excellent books, websites, etc. Constantly updated announcements Recordings of past meetings Over 20 discussion posts!!! Furthermore, we are starting over with the member introductions. Many members have graduated or experienced life changes and with the idea in mind of a fresh start, we decided everyone should re-introduce themselves. In the former classroom, we realized that once a member introduced themselves, there really wasnt anything that would encourage the member to return on a regular basis. There were very few updates and changes, such as adding

different discussion posts. Although the chapter meetings were providing members with valuable information, we realized the classroom was not living up to its full potential. Therefore, we began working on making it more of an interactive site with a social feel. Our hope is that you find yourself returning on a regular basis. Ideally, we would like members to stop by 2-3 times per week. The classroom is now a great place to go when you need a break; go in there, relax, and share your thoughts. Along with the classroom change, we have also decided to initiate a points system, which will serve as further encouragement and reward members for their contributions to the chapter. Not only will you be enjoying the full benefits of the chapter and have a chance to earn prizes, but the Letter of Recognition itself will make a great statement when presented to future employers or potential customers and clients. (Please refer to the explanation of the points system below.) Finally, please be sure to read the newsletters and attend the monthly meetings. They are both interesting and informativeand, yes, you do receive points for doing so. See you in the classroom, CEO executive board

See the Details of the Points System on the next page!

(As of May 1st, 2008) Attend Chapter meeting Participate in a challenge activity Attend National conference Post to a discussion in classroom Respond to an email Volunteer (i.e. member spotlight) Help raise funds for CEO Download the newsletter Add your picture to slideshow 20 points 50 points 100 points 5 points (for each post!) 10 points 20 points 1 point for each dollar raised 10 points 10 points

Member of Value ........................................................................................................................ 300-400 Member of Excellence ................................................................................................................ 401-500 Member of Superiority ............................................................................................................... 501-650 Member of Distinction ............................................................................................................... 651 + Awards: Member of Value: Kaplan Mug Recognition in Newsletter Recognition on classroom leader board Certificate Kaplan Gift Package Recognition in Newsletter Recognition on classroom leader board Certificate Kaplan marble pen Recognition in Newsletter Recognition on classroom leader board Renewal Fees paid Letter of Recognition Kaplan Sweatshirt Recognition in Newsletter Recognition on classroom leader board Renewal Fees paid Letter of Recognition

Member of Excellence:

Member of Superiority:

Member of Distinction:

Recognition in the newsletter and on the leader board will be given as each level is achieved. Prizes will be given out once per year (each May) or at the time a member graduates, whichever comes first. Prizes received at the end of the year will be based on highest level achieved. We will also hold an awards ceremony each May.

ONLINE PIONEER
KU ENTREPRENEURS GROUP IS FIRST VIRTUAL CHAPTER

By Annetta K. Miller

Kaplan University is home to the first online chapter of the Collegiate Entrepreneurs Organization, where students learn the ins and outs of starting their own businesses. Kaplan University has long distinguished itself for its excellent programs in business education. And now, KUs business school has yet another feather in its cap: Its the home of the first online chapter of the Collegiate Entrepreneurs Organization (CEO). Created to support students hoping to launch their own businesses, the CEO network serves some 30,000 students through 400 chapters and affiliated student organizations nationwide. But until now, none of those members have been online learners, says Gerry Hills, the organizations top executive. Were excited to welcome Kaplan as the first online university in our membership. With more and more entrepreneurial ventures finding a home on the internet, its only fitting that we have an online chapter and KU is our official pioneer, says Hills. The Kaplan Collegiate Entrepreneurs Organization, which has attracted more than 100 active members, is headed by KU marketing professor Marty McDermott. Marty is no stranger to the entrepreneurial world. The founder of several successful businesses, he also holds a post-MBA degree in entrepreneurism from Farleigh Dickinson University. He says he is thrilled to be involved with such an enthusiastic group. People sometimes ask if its difficult to have meetings when the students are spread out across the country, but in fact, its been just the opposite. Weve developed a great rapport.

Executive Board members meet on Thursday nights via teleconference and discuss chapter meetings, group activities, and growing the organization. Members meet once per month via live webcasts during which time they can view each other in real-time, chat via instant messaging, and on some occasions, converse with guest speakers. Programs have ranged from sessions on writing business plans to chats with successful entrepreneurs. Members can also participate in periodic competitions, including the SimCEO contest, during which members compete to create the most successful simulated business, and a business plan competition, in which they vie to produce the most promising plan for a new entrepreneurial venture. CEO membership confers benefits on the national level as well. As a CEO chapter, the KU group has access to online chats with well-known entrepreneurs, a newsletter, a website, and a nationwide network of collegiate entrepreneurs. Members may participate in national collegiate entrepreneur competitions. The organization also holds an annual convention featuring workshops and guest speakers. Kaplan students Jonathan Feig, a financial advisor for Smith Barney who is president of the Kaplan chapter, and Justina Clark who is a marketing professional and serves as vice president, attended last years convention, held in Chicago.

 Stacey Whitmore on maintaining a 4.0 in his Masters Degree program. Also, for being featured on the Kaplan site. Kristi King for being invited to the Phi Beta Kappa and Sigma Beta Delta honor societies. Also, for being the feature story on the Business Student Community site. Maurice Brown for his promotion to the Academic Department of Kaplan University. Martin McDermott on being invited to speak about Franchising at the CEO National Convention in Chicago. Missy Brown on being selected as a contestant in the Global Student Entrepreneur Competition Deborah Peterson for being invited to the Presidential Inauguration in January through Golden Key honor society. Kaplan Chapter of CEO for being featured in the spring issue of the National Newsletter.

To submit questions, comments, ideas, or suggestionsor just to say hi PLEASE email us!! We LOVE feedback!

Martin McDermott Faculty Advisor MMcDermott@kaplan.edu Jon Feig President JonFeig@comcast.net JonathanFeig@student.kaplan.edu Justina Clark Vice-President Justina.clark@comcast.net

Kristi King Secretary kckmar@yahoo.com Kristiking6@student.kaplan.edu Mr. Stacey Whitmore Recruitment and Alumni Director WhtmStc@aol.com Misherald Missy Brown Activities Director Misherald@yahoo.com

(2008-2009 Executive Board to be announced soon!!)

Spring 2008 e- update

In this e- update
CEO National Conference Info. SimCEO Winners....... Elevator Pitch Competition.. Online Pioneer...... Venture Navigator... Oklahoma State CEO. CEO Fresno Mentors.. Business Plan Basics. Business Plan Contest Winners. NKUCEO. Syracuse U.- What a Year!................ CEO Affiliates... 1 1 2 2 3 3-4 4 5 5 6 6-7 8

Kaplan CEO Announces Winners of SimCEO Contest

CEO 2008 National Conference Information

SAVE THE DATE! November 6-8, 2008 Hyatt Regency McCormick PlaceChicago
Over 40 Outstanding Speakers Elevator Pitch Best Chapter Competitions Global Student Entrepreneur Awards

Participants played a simulated game where they created business plans and invested in each others companies. This simulation was set up using SimCEO, an online tool used to teach investing. SimCEO is a unique tool for learning about economics, business and investing. In this simulation, CEO members attempted to create the most successful business. All participants researched the different businesses that were created by their peers and decided which companies they wanted to invest in. Winners were chosen based on the percentage loss or gain in the stocks. Fellow members invested because they believed in the business and its projections. 1st place Nichole Lawrence 2nd place Daisy Peer 3rd place Angela Horton

Sponsors
Coleman Foundation John E. & Jeanne T. Hughes Foundation Northwestern Mutual Financial Network Michael Ferro & Family National Collegiate Inventors And Innovators Alliance University of Illinois at Chicago W. Clement and Jessie V. Stone Foundation Denenberg Family Foundation Ewing Marion Kauffman Foundation Entrepreneur Magazine

The Collegiate Entrepreneur

Spring 2008

Elevator Pitch Competition Invites Schools To Become Automatic Qualifiers

Once again, the Collegiate Entrepreneurs Organization will be hosting a national Elevator Pitch Competition for its members. All members will be encouraged to apply to compete for cash prizes. In recognition of the many Elevator Pitch College contests hosted each year by CEO member schools, we have reserved 30 spots in the competition for "Automatic Qualifiers". Automatic Qualifier status will be made available to the winner of a campus elevator pitch contest based on the rules specified below. Electing to participate in the Automatic Qualifiers category does not prevent other students on your campus from applying to participate in the Elevator Pitch Competition. As always, all CEO students are eligible to apply. However, only 30 colleges will be provided with the Automatic Qualifier status. In order for a campus to meet the requirements of an Automatic Qualifier to the National CEO Elevator Pitch Competition: the college contest must take place prior to October 15, 2008 the college must provide travel support to the winning student of the campus competition to the National Competition the college must have its CEO membership valid and up to date. For more information on how your campus can achieve Automatic Qualifier status, contact Timothy Stearns at timothys@csufresno.edu.

ONLINEPIONEER
KUENTREPRENEURSGROUPISFIRSTVIRTUAL CHAPTER
Kaplan University is home to the first online chapter of the Collegiate Entrepreneurs Organization, where students learn the ins and outs of starting their own businesses. Kaplan University has long distinguished itself for its excellent programs in business education. And now, KUs business school has yet another feather in its cap: Its the home of the first online chapter of the Collegiate Entrepreneurs Organization (CEO).

Created to support students hoping to launch their own businesses, the CEO network serves some 30,000 students through 400 chapters and affiliated student organizations nationwide. But until now, none of those members have been online learners, says Gerry Hills, the organizations top executive. Were excited to welcome Kaplan as the first online university in our membership. With more and more entrepreneurial ventures finding a home on the internet, its only fitting that we have an online chapterand KU is our official pioneer, says Hills. The Kaplan Collegiate Entrepreneurs Organization, which has attracted more than 100 active members, is headed by KU marketing professor Marty McDermott. Marty is no stranger to the entrepreneurial world. The founder of several successful businesses, he also holds a post-MBA degree in entrepreneurism from Farleigh Dickinson University. He says he is thrilled to be involved with such an enthusiastic group. People sometimes ask if its difficult to have meetings when the students are spread out across the country, but in fact, its been just the opposite. Weve developed a great rapport. Executive Board members meet on Thursday nights via teleconference and discuss chapter meetings, group activities, and growing the organization. Members meet once per month via live webcasts during which time they can view each other in real-time, chat via instant messaging, and on some occasions, converse with guest speakers. Programs have ranged from sessions on writing business plans to chats with successful entrepreneurs. Members can also participate in periodic competitions, including the SimCEO contest, during which members compete to create the most successful simulated business, and a business plan competition, in which they vie to produce the most promising plan for a new entrepreneurial venture. CEO membership confers benefits on the national level as well. As a CEO chapter, the KU group has access to online chats with well-known entrepreneurs, a newsletter, a website, and a nationwide network of collegiate entrepreneurs. Members may participate in national collegiate entrepreneur competitions. The organization also holds an annual convention featuring workshops and guest speakers. Kaplan students Jonathan Feig, a financial advisor for Smith Barney who is president of the Kaplan chapter, and Justina Clark who is a marketing professional and serves as vice president, attended last years convention, held in Chicago.

The Collegiate Entrepreneur

Spring 2008

Take Your Business Idea for a Road Test with a New Online Service
VentureNavigator (www.venturenavigator.co.uk), an online business support service which seeks to improve business success rate, has recently been launched by the Centre for Enterprise and Entrepreneurial Leadership (CEEL) at the University of Liverpool Management School, in the UK. This easy-to-use service already has 2,000 users ranging from entrepreneurial start-ups to growth companies. By signing up you can receive impartial assessments, tailored feedback and advice on the key business issues that affect you and your business. VentureNavigators easy-to-use online assessments cover a range of sectors and issues, including General Business Viability, Investment Readiness, Showing Leadership and a Strategy Assessment approach for manufacturing companies. Once youve completed an assessment, VentureNavigator recommends carefully chosen resources including articles and media clips that provide guidance on topics specific to your business, saving you the hassle of sifting through masses of printed and online materials. Professor Jimmy Hill, Professor of Entrepreneurship at the University of Liverpool Management School, who leads the VentureNavigator project, confirmed that 36% of UK population let fear of failure prevent them from starting a business and given that 99.7% of all UK enterprises are SMEs, there is an urgent need for an impartial business support tool for this important area of the UK economy. The service, which has been funded by the Higher Education Innovation Fund, has been created to make valuable resources in higher education institutions available to the UKs business community to encourage innovation and successful business creation. It delivers benchmarking on key business areas such as viability and investment readiness and provides impartial resources from acknowledged sources. The University of Liverpool is one of seven higher education institutions involved in the initiative; these include the Universities of Cambridge, Essex, Glasgow, Leeds, Warwick, and The Open University. Why not chart your path to business success? www.venturenavigator.co.uk

OKLAHOMA STATE UNIVERSITY CEO CHAPTER ENJOYS SUCCESS IN FIRST YEAR

The Oklahoma State University CEO Chapter was recently recognized as the Outstanding Student Organization in the Spears School of Business. With over 100 members, OSUs Collegiate Entrepreneurs Organization has achieved success as a new organization by planning and marketing a variety of entrepreneurial programs and activities. Strong chapter management, communication, and offering substantive events were viewed as being critical to the overall success of the organization. The Collegiate Entrepreneurs Organization partnered with the OSU Center for Innovation and Economic Development to provide support and direction to students interested in starting their own business through the S.E.E.D. (Student Entrepreneurship & Enterprise Development) program. Fundraising campaigns included the sale of CEO and OSU T-Shirts allowing the chapter not only to raise funds but also gain exposure. High profile entrepreneurs were brought in as distinguished speakers for several of the meetings and CEO members enjoyed a couple of interactive meetings organized by Dr. Glenn B. Freedman entitled Cowboy Entrepreneurs: Conversations with OSU Students Who have Started Businesses. A social and networking event was held to allow students an opportunity to interact with entrepreneurs and individuals who offer business support followed by a philanthropic drive to allow members to give to the less fortunate. (continue on page 4)

The Collegiate Entrepreneur

Spring 2008

(cont.) Four CEO members and officers attended the CEO National Conference held in Chicago in November benefiting by the opportunity to network, listen to speakers and participate in experiential exercises. Entrepreneurship Week, a first on the Oklahoma State University campus, was held March 31-April 4 which included a kickoff and promotion day, CEO day, the Extreme Entrepreneur Tour, a faculty workshop, and a Start your own business support event. Entrepreneurship Week highlighted entrepreneurial opportunities on campus and beyond. CEO viewed this event as an avenue for OSU students and those in the community to learn more about entrepreneurship and to stimulate entrepreneurial thought and action. Patterned after the National CEO Conference, an Elevator Pitch Competition was the final event of the year presenting students with a great opportunity to pitch their business ideas to a panel of judges and an opportunity to win a $1000 scholarship made possible by support from Joe Eastin, President of ISNetworld. Without the support of our donors and Dr. Sara Freedman, Dean of the Spears School of Business, it would not have been possible to provide OSU students the opportunity to participate in the programs and activities described. Appreciation is also extended to the national Collegiate Entrepreneurs Organization office for providing guidance and inspiration!

CEO Fresno Club members take time to mentor local students

Members of CEO (Collegiate Entrepreneurship Organization) at California State University, Fresno invest their time and energy to help and inspire young entrepreneurs throughout their community. CEO members have begun a junior CEO program at Tenaya Middle School as a lunchtime club that consists of 13 students. At the TEO (Tenaya Entrepreneurship Organization) meetings, which are hosted by CEO members, the middle school students run through entrepreneurial scenarios and conduct brainstorming activities. The idea behind the program is to instill the idea of entrepreneurship in young kids, Michael Biondo, President of CEO, said. Aurora Arevalo, Marketing Director of CEO, oversees the program at Tenaya Middle School and tries to teach entrepreneurship to the students in creative and interesting ways. The program is in the second semester of its first year and will serve as a blueprint for future similar programs at other middle schools in Fresno. CEO members volunteer to mentor high school students in collaboration with NFTEs (National Foundation for Teaching Entrepreneurship) classroom business plan competition. Through the NFTE program, which is run through the Lyles Center for Innovation and Entrepreneurship at Fresno State University, students create their own business plans. CEO members also work with Kids Invent!, an after school program, also offered through the Lyles

Center. Kids Invent! introduces entrepreneurship and enforces creativity along with math and science concepts through fun and inventive projects. CEO is in the developmental phase of another community outreach program, in partnership with the Lyles Center, to teach entrepreneurship to young people. The program will involve CEO members visiting elementary schools to lecture on business and entrepreneurship. Students involved in the programs rely on the college students for business and entrepreneurship advice; however, they also serve as role models. We show them the mentality that if I can do it, you can do it, Biondo said. While helping the young entrepreneurs in the community, Biondo said the CEO members benefit by better learning entrepreneurial concepts as well as how to manage and motivate people. Through all of these programs, CEO is able to share their passion for entrepreneurship and inspire the younger community to embark on things they did not know were possible. The Lyles Center faculty serves as advisors to the CEO members and provides valuable tools to help them accomplish their goals and spread entrepreneurship throughout the community. The Lyles Center supports everything that we do and I know that they will always try to help us, Arevalo said. For more information on CEO Fresno, please visit www.ceofresno.com. For more information on the Lyles Center, please visit www.lylescenter.com.

The Collegiate Entrepreneur

Spring 2008

Business Plan Basics

By: Paul Matthews
At first glance a business plan can be scary. Market analysis, financial projections, competitive pricing models, growth strategy; it all seems too much to comprehend when starting a business. A lot of research, analysis, and some optimistic guesswork are a good place to start. Any expert will tell you that a business plan is essential for any entrepreneur; you wouldnt embark on a cross-country trip without a roadmap, why would you ever consider starting a business without a plan? And that is basically what a business plan is: a roadmap for your success as a business owner. A business plan can be broken down into three major parts: the narrative, the financials, and the supporting documents. The narrative describes your company. Who you are, the products and services you offer, the market you are in, and the customers you seek. The narrative relates the strengths, opportunities, risks, and threats your business faces. It is a chance to show why you want to be in business and why your business will be successful. The narrative demonstrates that you have done your homework so to speak about the industry you are entering: your suppliers, your customers, your competitors, and the expertise of your management team. Business owners are expected to contribute 20-25% of the startup costs in cash and have collateral for the amount borrowed. The financials are equally important. This is where your potential lenders will look when deciding whether to invest in your business. For a business plan, the income statement, balance sheet, and cash flow for the first three years of operations must be calculated. The assumptions used to develop these calculations are crucial, must be realistic for your plan to be successful; banks and lenders will heavily scrutinize them. The assumptions need to include the sources and uses of funds for starting your business. Contrary to what some believe: there is NO free money from the government or anyone else for starting businesses! Business owners

are expected to contribute 20-25% of the startup costs in cash and have collateral for the amount borrowed. With this in mind, a business is expected to have sufficient sales growth to cover both operational expenses and loan payments. A break-even analysis can shed light on what amount of sales is necessary to achieve this goal. The projected numbers used in the financial section of your business plan should be a reflection of the market research, pricing models, and competitive advantage explained in the narrative section. The supporting documents give credibility to the statements and assumptions presented in your business plan. When beginning your business plan it helps to break it into manageable chunks. Start with the basics: who, what, where, when, and why (the how will be addressed when you get to financing). Take the time to research your market and see what opportunities are there. Be creative in the business you envision but remember to be realistic as well. And finally, dont get discouraged. The more work you put into your business plan, the better prepared you will be for the challenges ahead as an entrepreneur.

Kaplan CEO Announces Business Plan Contest Winner

Over a period of 5 weeks during February and March, CEO members were working hard to create a professional Business Plan. Judges, who had 3 weeks to critique submitted plans, were Rieva Lesonsky (Senior Vice-President/Editorial Director of Entrepreneur Magazine) and Dwayne Johnson (Senior Vice-President of 5linx). Entrants were judged on thoroughness of entry (all relevant details included), clarity, originality (creativity in ideas), a demonstrated understanding of the industry chosen, professional appearance of the business plan layout, and overall impression. Announced on April 1st, winners are: 1st place- Kristi King 2nd place- AlVincent Mitchell

The Collegiate Entrepreneur

Spring 2008

What NKUCEO Has Been Up To

Northern Kentucky Universitys Collegiate Entrepreneurs Organization chapter has been very busy lately! We are currently working on three large projects. First, we have begun what we hope to be an annual speaker series. The current NKUCEO Speaker Series 2008 is a series of three lectures for students, faculty, and staff to attend to listen and learn from real entrepreneurs in the greater Cincinnati area. Our first speaker, Terry Atwater brought 64 listeners in to kick off the series. This was a great success! Coming on April 22, 2008 is successful entrepreneur Jack Cassidy, President and CEO of Cincinnati Bell Inc. We are also hosting a private dinner with Mr. Cassidy for faculty and staff preceding the lecture. Our second project is starting our own mini-business/fundraiser. Northern Kentucky University will be turning 40 years old in 2008 and NKUCEO will be the provider of all 40th anniversary memorabilia. This includes finding the vendors for, taking orders and selling items such as t-shirts, sweatshirts, mugs, cups, and a special blend of NKU 40th Anniversary tea. We are very excited to begin this new venture and are anxious to see our hard work play out. Finally, our third project is a micro-lending effort. NKUCEO has started to work with Kiva.org, a person-to-person micro-lending website, to assist in the funding of entrepreneurs and their businesses in developing countries. Through micro-lending we want to support and encourage the entrepreneurial spirit wherever it exists while hopefully learning from the ventures of successful entrepreneurs. We have been actively participating in campus events such as Northern Kentucky Universitys Homecoming 2008, Northern Kentucky University Job Expo 2008, we hosted a Madden 08 Tournament in partnership with GameStop, and recently, many members of NKUCEO attended the Northern Kentucky University Entrepreneurship Institutes Master Entrepreneurs Program. This event was to recognize the Entrepreneur of the Year and gave students a chance to network with many local entrepreneurs and business people. We have added many new members this semester and are eager to see our chapter grow in the future!

Syracuse University Entrepreneurship Club: What a year it has been!

Over the past year, the Syracuse University Entrepreneurship Club has set the pace among campus organizations by capturing the essence of the entrepreneurial spirit. Our presence was made even stronger this year throughout the University as a dynamic and passionate group that loves to spread Entrepreneurship around campus and in the community. The successful Entrepreneurship Program at Syracuse University has enabled us to also get involved in a diverse range of cutting-edge initiatives, which helps us to network with and learn from numerous entrepreneurs. This past year, our CEO Chapter has enabled students to get their hands dirty and immerse themselves in the entrepreneurial way of life. The Entrepreneurship Clubs programming underscores the clubs remarkable achievements to date. Examples include the Clubs consulting efforts with community entrepreneurs and the Whitman Schools inner city entrepreneurship initiative, as well as our work encouraging women entrepreneurs through the Women Igniting the Spirit of Entrepreneurship initiative at SU. In addition, the Clubs Amazing Entrepreneurs Speaker Series has enabled students to be exposed to a diverse mix of inspiring and educationally rewarding entrepreneurs. In Fall 2008, the series featured Red Dog Martin, Jeffrey Stamp, MaryAnn Fiedler, Ellie Hayman, Larry Kramer, and Mike Russer. In Spring 2008, members had the opportunity to be versed in negotiation tactics presented by Mike Haynie as well as an exploration of the venture capital industry by William Walsh. The owners and managers of Empire Brewing Company, Ohm Lounge, and Als Wine and Whiskey Lounge, Downtown Syracuse bars and restaurants, spoke to members about risk mitigation when starting a bar or restaurant venture. (continued on pg. 7)

The Collegiate Entrepreneur

Spring 2008

(cont.) Most recently, Brian Cohen, a member of the New York Angels, came to educate members on financing start-up ventures through angel investing. In late March, we hosted the Extreme Entrepreneurship Tour, which brought America's top young entrepreneurs to spread the entrepreneurial mindset to Syracuse University to inspire students to think entrepreneurially and pursue their dreams. The Club most recently hosted Pat Henriques, who spoke at the Women Igniting the Spirit of Entrepreneurship (WISE) annual conference, and gave brilliant insight to the Club on the topic of women in entrepreneurship, specifically answering a flood of member questions regarding work and life balance, gender bias in entrepreneurship, finding direction, and choosing between work in a company or entrepreneurial pursuits post-college. What the Club found most important about the speaker series is that all students across the campus, in addition to business or entrepreneurship majors, come to network and utilize the knowledge gained to leverage the entrepreneurial mindset. Beyond this, the E Club has organized the Syracuse University Student Entrepreneur of the Year Competition that reaches across the campus, with awards given for top for-profit entrepreneur and top social entrepreneur. This program in particular helps recognize students across the campus for their entrepreneurial and innovative initiatives. Finally, we the Club is hosting the Entrepreneurship & Emerging Enterprises Departments Annual Banquet, where recognition is given to outstanding students, faculty, and teams participating in the Universitys Panasci Business Plan competition. The banquet celebrates the entrepreneurial achievements of the University and is a wonderful way to close out the year. The E Club is proud of its successful programs and achievements reached over this past year. The Club does not plan on slowing down at all and is excited to make next year even bigger and better. Look forward to great things coming from the Syracuse University CEO Chapter in the fall!

10th Anniversary of CEO at the University of Puerto Rico-Mayaguez

The CEO Chapter from the University of Puerto Rico at Mayaguez celebrated last year its tenth anniversary with various important activities, an award winning student run business, and lots of enthusiasm leading for this years Annual Conference. First off, they started the year with a campus wide Conference that featured several prominent and famous young entrepreneurs that shared their stories, including various alumni from the chapter that had been to the CEO Annual Conference. Their presentations, followed by networking opportunities, fostered the entrepreneurial spirit thorough the campus. Members of the CEO University of Puerto Rico at Mayaguez Chapter come from all disciplines, Agricultural Sciences, Business Administration, and Engineering, among others. The initiatives undertaken by this interdisciplinary chapter include the design and the implementation of an award winning set of businesses. One of their businesses is called CEO Caf. The business started as a way for members to earn money to pay for the 2007 CEO Convention in Chicago. CEO Caf is a retail operation for providing gourmet coffee and light lunch options at the Mayaguez Campus of the University of Puerto Rico. The customer loyalty of the caf is the result of various factors. One is the coffee itself, which is produced in an artisan way at the coffee plantation of the family business of one of their members. Another is the excellent environment for networking that takes place at Caf CEO. The chapters second business is the clubs consulting business, which specializes in providing clients with the viewpoint of a new generation of consumers who use todays communication technologies such as internet for most of their transactions. Last year they performed a market analysis for a new service planned by a major company in Puerto Rico. These business undertakings provide CEO chapter members from the University of Puerto Rico at Mayaguez a unique opportunity to put entrepreneurship into action. The economic success of their chapters businesses together with their entrepreneurial spirit, interdisciplinary work and passion led them to be selected as the winners of the Best CEO Chapter Business Award. The award was presented at the 2007 CEO Annual Conference held in Chicago. Congratulations!

The Collegiate Entrepreneur

Spring 2008

CEO Affiliates
Appalachian State University Bay Path College Baylor University Belmont University Beloit College Bentley College Bethel University Binghampton University Borough of Manhattan Community College Bradley University Brigham Young University Brigham Young University Hawaii Bryant University California State University, Chico California State University, Fresno Calnet AB Canisius College Chapman University Chicago State University Clairmont University College of Saint Catherine Colorado State University Columbia College Chicago Cornell University Creighton University Danville Community College DePaul University Eastern Michigan University Elmhurst College Embry-Riddle Aeronautical University Florida Institute of Technology Florida State University Fresno City College Frostburg State University Genesee Community College Georgetown University Gonzaga University Grand Valley State University Hawaii Pacific University Hofstra University Illinois Institute of Technology Illinois State University Iowa State University IUOUI/Kelly School of Business Johnson County Community College Juniata College Kaplan College Kent State University Lawrence Technological University Loyola Marymount University Luther College Marian College Metropolitan University Middle Tennessee State University Millikin University Milwaukee School of Engineering Morningside College Missouri State University MSOE Myers University Niagara University North Central College Northern Iowa Area Community College Northern Kentucky University Ohio University Oklahoma State University Orange Coast College Orebro University Pepperdine University Porterville College Purdue University Quincy University Quinnipiac University RMIT University Rollins College Rowan University San Francisco State University Seton Hall University Shaw University St. Louis University St. Marys University St. Olaf College Syracuse University Tarleton State University Texas Christian University Texas State University Tufts University Swedish Foundation for Small Business Research University of Alberta University of Arkansas at Fort Smith University of Baltimore University of Central Florida University of Dayton University of Houston University of Illinois at Chicago University of Illinois at UrbanaChampaign University of Iowa University of Liverpool University of Manitoba University of Maryland College Park University of Missouri University of Missouri Columbia University of Missouri Rolla University of Nebraska University of Nebraska at Omaha University of North Carolina Chapel Hill University of North Carolina Greensboro University of North Dakota Grand Fork University of North Florida University of Northern Iowa University of Northern Kentucky University of Notre Dame University of Oregon University of Pittsburgh University of Puerto Rico Mayaguez USC/Greif Center University of Texas at El Paso University of Wisconsin Milwaukee University of Wisconsin Eau Claire University of Wisconsin Platterville University of Wisconsin Whitewater Utah State University Wake Forest University Washburn University Wayne State University Wichita State University Woodbury University Worcester Polytechnic Institute Xavier University Xinjiang Business

The Collegiate Entrepreneur

Spring 2008

February 2008 Issue- Kaplan CEO

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IN THIS ISSUE:
National Conference Activities and Opportunities Mr. Stacey Whitmore Mary Kay Ash SimsCEO SimsCEO Winners Martin McDermott: January Chapter Meeting Peter Drucker Franchise Interviews: Roy Hibberd Anita Roddick How Entrepreneurial are YOU? Alumni Spotlight: Melissa Jenkins Alumni Spotlight: Matthew Russell Pam Slim: February Chapter Meeting Pam Slim Biography CEO Article by Daniel Jimenez Member Spotlight: AlVincent Mitchell Member Spotlight: Carole Bush In The News Executive Board Contact Information
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En*tre*pre*neur (noun) Risk-taking businessperson Somebody who initiates or finances new enterprises

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In*no*vat*or (intransitive verb) Try out new ideas Introduces a new way of doing something or a new device

Lead*er*ship (noun) Ability to lead The ability to guide, direct, or influence people

Lead*er (noun)

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Somebody whom people follow Somebody who guides or directs others

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Save the Date for 2008! 2008 National CEOSM Conference Thursday, November 6 Saturday, November 8, 2008 Chicago, Hyatt Regency McCormick Place Hotel Please contact Justina Clark through the classroom email for more information on this fun, informative, worthwhile weekend!!

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Alumni Memberships: For those of you, who are soon graduating, please consider an alumni membership. The cost is $20.00. Our goal is to increase Alumni membership and involvement; eventually having an Alumni board. Starting with this newsletter, we have a new Alumni Spotlight section. Our hope is to also have Alumni speak at future chapter meetings, as well as participate in and facilitate future activities.

National Site: Please be sure to visit the CEO national web site at www.c-e-o.org .There is a lot of information on the site; however some areas are viewable by members only. If you do not have your log-in information, please let us know.

Member Spotlight: This is a regular feature of our chapter newsletter. Each issue features a different member(s). Please note- there are NO qualifications for being featured. Some members will have a lot of education and experience in the business world; some are just starting out. This is simply a way to meet a new member(s) in each issue. You will be asked to sign a Press Release form and answer the following questions: 1) Tell us about yourself (hobbies, interests, location, family, etc.). 2) What is your field of study here at Kaplan? 3) What are your goals after graduating? 4) Why did you join CEO? You will also be asked to submit a photo. Please consider being our next featured member. Email Kristi (CEO Secretary) if interested.

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Chapter Meetings: Each month, CEO has a chapter meeting. We meet through Adobe Connect where the speakers use microphones and everyone can chat via text. The meetings are also recorded and can be listened to in the classroom archive. These meetings typically feature outstanding entrepreneurs. Past meetings have featured: ~Dwayne Johnson, owner of 5Lynx ~Anthony Iaquinto- author, professor, entrepreneur ~Pamela Slim, owner of Ganas Consulting ~Martin McDermott, professor and owner of Franchise Interviews The chapter meeting in November featured Jon Feig (Chapter President) and Justina Clark (Chapter Vice-President) speaking about their experience traveling to the National CEO conference in Chicago. Attendance at these meetings has been around 20%, and we hope to increase that in the coming months. The executive board chooses entrepreneurs who have extensive experience and knowledge of the business world and are willing to share that with us. The meetings are an enormous opportunity to increase your knowledge, and have your questions answered, about all things entrepreneurial. The chance to converse with and be taught by these world-class members of the business world is absolutely a chance that shouldnt be missed.

Group Chat:

The chat room in the classroom is available 24/7. Anyone, at any time, can initiate a chat. Simply send out an email letting everyone know you will be in the chat room at a particular time. This is an activity which will facilitate communication between the members in a relaxed and unstructured atmosphere.

Surveys: From time to time, you will receive an invitation to take part in a chapter survey. Please take a few moments and fill these out. The executive board and advisors wish to make CEO the best it can be and dedicate a lot of time into doing that. Your opinions, thoughts, and ideas are extremely important to us. Positive or negative, we want to hear about it. You can also email us anytime.

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Charity/University event: Part of being entrepreneurial is helping those less fortunate and supporting the community. The executive board is currently planning a charity event, which will hopefully involve the entire University. We hope to come away with a substantial donation to an outstanding charity. If there is a particular charity that interests you, please email Kristi (CEO Secretary). Look for more information on this soon!

Classroom: The executive board is currently planning a major classroom revamp. Our goal is to increase activity and interaction within the classroom. We want members to visit the classroom on a regular basis, so we are currently adding and changing a lot of things. Recently, we dedicated an entire meeting to discuss this and are very excited to complete it. We hope that you are as happy about these changes as we are and take advantage of all the new areas for discussion. Let the conversations begin!!

Business Plan Competition: The Business Plan competition is underway as of February 1st. It will end on March 7th. We were extremely excited to get such a great response to this. Members participating were given very detailed instructions and information on the contest (6 pages worth!) to facilitate ease in getting started. Some members will be writing a business plan for a business that they actually wish to start in the future. Along with Dwayne Johnson, we are very excited to announce Riva Lesonsky as a judge. She is the Senior Vice-President and Editorial Director of Entrepreneur Magazine!! What a privilege! Each member will receive feedback on the strengths and weaknesses of their individual business plan. The top 3 will receive great prizes, which will aid them in their goal of starting a business. Watch for all the participants business plans to be posted in the classroom. We hope to start an entire discussion post dedicated to this activity.

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Recruitment and Alumni Director

Mr. Stacey Whitmore

Recently, the executive board decided to seek members who wanted to fill a few newly created positions. One of these positions was Alumni Director. Very quickly, this position was filled by Stacey. He immediately took an active role, not only with the Alumni, but increasing membership in general; thus the title change to Recruitment and Alumni Director. We are very lucky to have Stacey onboard with us.

ABOUT STACEY Stacey attended and graduated from Fayette-Ware Comprehensive High School of Somerville, TN several years ago. After high school, he attended Southwest Community College of Memphis, TN for one semester. Although his exposure to Southwest was a good experience, Stacey decided to withdraw from classes and get a part-time job which allowed him to think harder about what he actually wanted to do in life. He realized he had always wanted to be a teacher and later received his Associate of Science in Early Childhood Education from Ashworth University of Norcross, GA. While studying for his Associates, he was employed with Northwest, TN Head Start as an assistant teacher. After receiving his Child Development Associate Certification (CDA) from the Council for Professional Recognition based in Washington D.C., he transitioned to having his own classroom. He later received a Bachelor of Arts in Elementary Education and a Bachelor of Science in Business Management from the University of Phoenix, Houston Campus. Stacey currently works for the Houston Independent School District as a certified teacher. He is now pursuing his MBA here at Kaplan, which he expects to have completed by the climax of 2008. Page 7 of 29

Recently, he received a very prestigious award from the International Library of Poetry. In November of 2007, he wrote and submitted a poem titled This Heart. The poem has been chosen for publication this spring (2008). Staceys hobbies are spending time with his two lovely children, playing the piano, playing softball, and bowling.

FROM THE DESK OF: Mr. Stacey Q. Whitmore Hello, all members and alumni. I am very glad to be a part of the Kaplan University CEO chapter. As each student embarks toward his or her academic goals, I hope you find fulfillment opportunities that wait for you. Each day you get closer to your goal than the day before. Throughout my career, I hold experiences in education, management, customer service, sales, and administration. I am excited to bring these experiences to Kaplans CEO organization and Alumni association in order to advance its mission and purpose. CEO is a great organization to be active in. My wish is that you are as content with Kaplan University as I am. I look forward to networking with each of you and having more involvement with you at different upcoming events.

When you reach an obstacle, turn it into an opportunity. You have the choice. You can overcome and be a winner, or you can allow it to overcome you and be a loser. The choice is yours and yours alone. Refuse to throw in the towel. Go that extra mile that failures refuse to travel. It is far better to be exhausted from success than to be rested from failure. ~Mary Kay Ash,
Founder of Mary Kay Cosmetics

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During the months of November and December, members participated in SimsCEO. The following is a statement about the activity that was taken from the Featured Story found on Kaplans School of Business Student Community Area.
The Kaplan University Chapter of the Collegiate Entrepreneurs Organization, a professional student organization, recently conducted a simulated activity for aspiring entrepreneurs and innovators at KU. Participants played a simulated game where they created business plans and invested in each others companies. This simulation was set up using SimCEO, an online tool used to teach investing. The SimCEO is a unique tool for learning about economics, business and investing. In this simulation, CEO members competed to create the most successful business. All participants researched the different businesses that were created by their peers and decided which companies they wanted to invest in. Winners were chosen based on the percentage loss or gain in the stocks. Fellow members invested because they believed in the business and its projections. Three Kaplan University School of Business students won recognition for their remarkable simulated business plans and were awarded great prizes. ~~Written by Maurice Brown~~

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1st place: Nichole Lawrence 3rd place: Angela Horton

Nicole received: ~one year subscription to Inc. magazine ~cash prize of $100.00 ~certificate of recognition Nicoles business was NLEnterprises. After she found out shed won first place, her response was I think Im going to use my prize money to invest in my first stocks.

Angela received: ~$25.00 gift card to Barnes & Nobles Bookstores ~certificate of recognition I had a great time participating in the Stock Simulation. I have been watching the stocks in the real world and this simulation was a lot like the real thing. I really enjoyed coming up with a business and putting all of the details of the business together. Answering all of the questions was a lot of fun. I think that it is really awesome that I was actually able to win 3rd Place Prize!! I had a good time!!

2nd place: Daisy Peer

Daisy received: ~$50.00 gift card to Barnes & Nobles Bookstores ~certificate of recognition

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MARTIN MCDERMOTT:

January Chapter Meeting

In conjunction with the Business Plan contest, our January chapter meetings topic was constructing a Business plan. We were privileged to have our very own CEO Faculty advisor, Marty McDermott present this topic. During the meeting, Marty provided a PowerPoint presentation, as well as a few documents. This can all be found archived in the CEO classroom. The meeting was also recorded and would be worthwhile to listen to at your convenience. Thanks Marty, for sharing your expertise with us. You presented us with valuable information and cleared up a lot of the questions we had on writing those business plans!!

ABOUT MARTY: Marty and his wife recently enjoyed a life-changing event. On October 16th, they became the proud parents of a precious baby boy. His name isMartin, the 9th! Perhaps one day baby Martin will grow up to become the proud parent of Martin, the 10th. Marty is the Chapter Advisor for our on-line CEO chapter here at Kaplan University. Currently, he is also a business professor here at Kaplan, and has been a professor for the last six years. He considers it a privilege to advise us, however we are the privileged ones because he shares so much knowledge and experience with us. Marty has a BS in marketing, an MBA in international business, and a postMBA in entrepreneurial studies from Fairleigh Dickinson University. He has
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become very knowledgeable in such topics as small business management, corporate entrepreneurship, family business, and entrepreneurship and venture creation. Starting at a very early age, Marty developed an interest in entrepreneurship. In 1999, he had the opportunity to own his own business called Franchise America, Inc. This was one of the first web sites to educate entrepreneurs on franchising and franchise opportunities. Marty eventually sold the business to his biggest competitor. He began hosting interviews on World Talk Radio, the largest internet talk station, in 2006. By doing this, he has had the opportunity to meet and interview some of the most successful entrepreneurs today. He is now the President and owner of Franchise Interviews, which provides a newsletter, web site, and radio shows to aspiring entrepreneurs. Martys purpose is to have listeners walk away educated, motivated, and inspired. That purpose is carried on to the CEO chapter. Marty educates, motivates, and inspires us so that we can follow our dreams and someday be successful entrepreneurs. Whether it is a chapter meeting, an executive meeting, or just a simple discussion board; Marty is always there to support us and give valuable input. He is considered an expert in entrepreneurship and franchising, and we are truly privileged to have him with us. To visit Martys website, go to www.franchiseinterviews.com

Innovation is the specific tool of entrepreneurs, the means by which they exploit change as an opportunity for a different business or a different service. It is capable of being presented as a discipline, capable of being learned, capable of being practiced. Entrepreneurs need to search purposefully for the sources of innovation, the changes and their symptoms that indicate opportunities for successful innovation. And they need to know and to apply the principles of successful innovation. ~Peter F. Drucker,
The Father of Modern Management
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FRANCHISE INTERVIEWS
Interview with Roy Hibberd
Message from Marty: One of the biggest changes over the last several years is how prospective franchisees research franchise opportunities. More prospective franchisees now use the Internet as well as franchise brokers. A gentleman that has seen many changes over the last 25 years in franchising is Roy Hibberd. I found Roy to be one of the most knowledgeable individuals on the topic of franchising. This is part one of a two-part interview we did with Mr. Hibberd. We hope you enjoy it as much as we did.

The Interview
MARTY MCDERMOTT- WHAT ADVICE WOULD YOU GIVE TO PROSPECTIVE FRANCHISEES LOOKING TO BUY A FRANCHISE?
Roy Hibberd- I guess I would break this down to several points of advice. Number one- Sit down and reflect on your own strengths and weaknesses. Too often I see people that dont take the time to ask themselves the question, Are they going to be a good entrepreneur? Most entrepreneurs I know that have been successful have devoted a substantial part of their life to their business. For example, I have a young son that plays baseball. One of his coaches was an entrepreneur. He would always be out their coaching third base with a cell phone in his hand. He ran two restaurants, and he was somehow able to balance the two; but you always saw him involved. If he wasnt there, he was connected to the business. With cell phones, PDAs and wireless Internet, it is much easier. Many clients come to me or and say they want to be an entrepreneur. They no longer want to work for a corporation and they want to control their own destiny. Those are excellent goals. But what happens in the process is that they dont really understand what entrepreneurship is. Entrepreneurship So what is entrepreneurship? Number one, it is 24-7. Even in my opinion with a good franchise system to back you up, it takes a tremendous amount of work and effort. Number two, many times in a corporate setting; you are surrounded by consultants and experts. For example, if you are working on something and you get stuck, you can go to a colleague down the hall or several floors away. When youre an entrepreneur, for the most part, you lose that. Of course you can surround yourself with paid consultants, accountants, and lawyers on call. You can have a person that does marketing for you but when youre an entrepreneur, you really need to wear many hats for two reasons. Number one is financial reasons. You cant just pay for all of that advice. It doesnt make economic sense. Number two, even if you pay for advice, you still need to learn it and understand it.

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When I teach franchising, I spend a large amount of time instructing people just what it takes to make a successful business grow. Franchising can give a tremendous boost in the sense that the tools from a good franchise system are generally proven and there are things that have been perfected over time. You might have a brand that will attract people to the business and all of that may tend to insure success. However, nothing will literally guarantee success except the entrepreneur who gives his or her absolute full time. That is a bit intimidating for some as they reflect on that. In addition, take an assessment of your strengths and weaknesses. If you are a good people person, there are systems where you are up front and working with your customers. Then the reverse is true. There are some franchise systems that dont require people skills and you are not required to be up front and face to face with the customer. Franchise Brokers The second issue I want to address is franchise brokers. I think like all professions, there are good franchise brokers and there are some others that dont serve their clients well; and even serving their clients is kind of a misnomer because franchise brokers for the most part are being paid on commission by the franchisor so the real client is the franchisor. Franchise brokers can serve a tremendous benefit to a potential franchisee in spending the time to understand what the franchisees goals are. They help the franchisee assess their strengths and weaknesses to guide the franchisee to an opportunity that may be a better fit. The corresponding side to that is just like brokers in other areas like insurance and mortgages. Many times franchise brokers will steer you to opportunities in their portfolio as opposed to something they don't represent that might be a better fit. I think too many potential franchisees dont understand that dynamic.

MARTY MCDERMOTT- RIGHT; AND MOST PROSPECTIVE FRANCHISEE DONT KNOW THAT. IS THAT WHAT YOURE SAYING ROY?
Roy Hibberd- Right, they may not have done a comprehensive search. For example, they may be looking at printing franchises and there may be a dozen. There may be six good ones but this particular broker may be representing or presenting one or two in the bottom segment. And thats an issue. So not only do you need to do diligence on the franchise system but also you need to investigate the franchise broker. Same thing with the Internet; the Internet can make a system appear much larger than it really is and that is fine. That can be a tremendous advantage if you understand that downstream this is a pretty new concept and you like the fact that you are an earlier adopter. They use technology to the max and consumers will perceive as you did that this is a large company and a proven model. Kicking the Tires That brings me to my third point. Kicking the tires of the potential system you are looking at. To me, it is so important to do that. Recently I heard of an opportunity where an individual invested over a quarter of a million dollars in moving forward with a franchise and then realized (once it was too late) that it literally was a fraud. Embalmed in litigation, this white collar individual had lost their position and thought they would enter the entrepreneurial world, took his life savings and invested it in a fraudulent system. Now unfortunately they have to go back into the corporate world. From an attitudinal point of view a pretty depressing situation.

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The UFOC One of the neat things about franchising from a prospective franchisees point of view is the uniform circular. It is technically called a franchise offering circular or FOC. Occasionally because the states have also jumped into regulating franchising in addition to our federal government, we have come up with a UFOC format (uniform franchise offering circular). What franchisees quickly understand, that I wish they do a little sooner because it would help them out, is that this book they get which looks intimidating and looks like it will put you to sleep is the best tool in making their decision. The UFOC has 23 areas. It is kind of like 23 separate boxes the franchisor must completely disclose about their franchise system. For example, item two in the UFOC of a franchise system; you got to put a biography of all of the key members of that franchise system. When you go to item two, you are going to see the biography of the CEO, the COO, the franchise sales people, and hopefully the training area. These are the experts that are going to teach you their franchise concept. You should look for the following: Do they have the experience? Have they been around that concept and have they been around franchising? For example, if a franchisee is looking at four different print franchises. You can literally look at item 2 and do a comparison of those 4 franchises. That should not be the sole judge but it should be an important factor. All the other items are the same. Items 6 and 7 talk about your initial investment and royalty rates. Take a look at advertising and how does that work. Are you obligated to pay national advertising in the beginning? The key here is to use the UFOC agreement as a tool. Another part of the UFOC, which I find extremely important, is the ability to speak to current and former franchisees. Now franchisors do a pretty good job in the first category. They will take and steer you to franchisees that have done well and there is nothing wrong with that. Prospective franchisees need to go beyond that. They need to take that list of current and former franchisees and at random call people. Spend time and recognize that if you are talking to a Subway franchisee, calling somewhere between 9 and 2 in the afternoon is not the best time. I suspect, and it has been my experience that in a majority of circumstances that existing franchisee is willing to take the time to speak to someone who is thinking of joining that club. Now just as important in my opinion is to take a look at the former franchisees in a system; and one needs to recognize that former franchisees may have not been good business people. They also may have not have liked franchising because there is a certain sense of regiment and routine that you have to adhere to and some people arent cut out for that. But many times, by talking to a former franchisee, one really can get a sense of why a former franchisee left the system. How did you do financially? How well was support delivered? A franchisee has no reason of misleading you. Many franchisors dont go to great lengths to put in current phone numbers of people who have left the system and there is very little motivation to do so. Many times when a person leaves the system even the address or contact information might be very old. I would encourage people to spend a little bit of extra effort to do a white pages search, yellow pages search or Google search, maybe talking to the chamber of commerce in town and tracking down former franchisees because occasionally you can pick up a lot of information. Franchise Experts Another piece of advice I would give to prospective franchisees is to retain a franchising expert to assist them in their decision. We talked about brokers and brokers can serve a valid part in

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helping a prospective franchisee better understand which systems are better for them. You really need to invest some time with someone that has been around franchising that can take a hard look at the system not only on paper.

MARTY MCDERMOTT- WHERE DOES A PROSPECTIVE FRANCHISEE FIND A FRANCHISE EXPERT ROY? MANY TIMES FRANCHISE BROKERS DISGUISE THEMSELVES AS FRANCHISE EXPERTS INSTEAD OF FRANCHISE BROKERS.
Roy Hibberd- Yes, they do and that is an excellent question and I dont have as good of an answer as the question itself. Ten years ago there may have been 4 or 5 well-known franchise brokerage firms. Today with the Internet, there are hundreds, maybe thousands. Where to start is always difficult. Like many good business people, rely on tremendous referrals. You need to reach out to as many people as you can and find out who are the experts. Negotiation Last point I would tell a potential franchisee is to not be mislead in believing that the terms of a franchise agreement cant be negotiated. Franchising by its very nature tend to create a belief that the terms of a franchise agreement cant be negotiated. I wont say you can negotiate something like the royalty rate. I would be very surprised if anyone did that. One might be the terms of the franchise agreement. You read there is a 5-year term, 7year term, 10-year term or 15-year term, people just tend to say, Well I guess Ill just have to live with it. There are franchise systems that will negotiate that part of the agreement. For example, if you get a 5-year lease on a retail building and you have a 7year term on a franchise agreement, nothing is in sync. Some franchise systems will allow you to terminate in 5 years. Another example is renewal fees. If you can get the franchisor up front to wave the renewal fee that can be some money saved.

MARTY MCDERMOTT- WOULD YOU SAY ITS THE SMALLER FRANCHISE SYSTEMS THAT ARE MORE WILLING TO NEGOTIATE?
Roy Hibberd- Its kind of a sliding scale. I would say its a presumption that the more the franchisor wants you, the more willing they are to negotiate. The presumption then is that the more they want you may be the more they need you. If a franchisor is willing to negotiate some of the more basic elements of the franchise such as royalties, that might concern me and send off some alarm bells. Then I would try to do more diligence with the system. Like a doctor, a franchise expert could tell you how much negotiation is enough and how much is too much.

I have always found that my view of success has been iconoclastic: Success to me is not about money or status or fame, its about finding a livelihood that brings me joy and selfsufficiency and a sense of contributing to the world.
~Anita

Roddick, founder of the Body Shop

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How Entrepreneurial are YOU?

This entrepreneurial self-evaluation activity will help you gain a greater self understanding and help you determine if you have the traits found in successful Entrepreneurs. Read each question and circle the letter of the sentence that describes you the best.

1. Are you self-motivated? a. If someone gets me started on something, I can keep going and get the job done. (7 points) b. I like to do things my own way and come up with my own ideas about how to accomplish things. (10 points) c. I prefer not to overdo it. I really don't like putting myself out unless it is really necessary. (5 points) 2. Are you a leader? a. I usually let people lead themselves. (5 points) b. I can get people to do things but it's pretty difficult. (7 points) c. Most people go along with my ideas without too much difficulty. (10 points) 3. How organized are you? a. I like to make plans before I start something, and I stick to my plan until it's done. (10 points) b. I just take things as they come. I don't like to stifle my possibilities with too many plans. (5 points) c. If things don't go according to my plan, I take this as a sign"it wasn't meant to be". (7 points) 4. How do you feel about people? a. Most people drive me crazy. (5 points) b. I have enough friends. I make new ones only when necessary. (7 points) c. I really enjoy people and get along with them very well. (10 points) 5. Are you a good worker? a. I can work hard and push through until the goal is accomplished. I don't mind working hard. (10 points) b. I will work hard if I know it will pay off right away. (7 points) c. I prefer not to overdo it. I am very creative about coming up with ways to avoid hard work. (5 points)

6. Can you make decisions? a. I want time to make up my mind. I like to check things out with my friends first. (7 points) b. I like to make my own decisions good or bad, I am willing to put up with the consequences. (10 points) c. I would rather have others make the decisions. What if I make a mistake? (5 points) 7. Can people trust you? a. I try to avoid hurting people's feelings and say what I think they want to hear. (7points) b. I tend to say things in a straightforward way, even if other people may not agree with me. (10 points) c. I really don't care if people trust me. I do and say what I want. (5 points) 8. Can you "stick" with something? a. I usually finish what I start. (7 points) b. If something goes wrong or I find it too difficult, I don't fight it. (5 points) c. If I set a goal and make up my mind to do something, nothing stops me. (10 points) 9. Do you take responsibility? a. I like to take charge and see things through. (10 points) b. I'll take over if I have to but I prefer to let someone else be responsible (7 points) c. There's always a bossy person around. Let them do it. (5 points) 10. Are records important to you? a. I understand the importance of records but they stifle my creativity. (7 points) b. Records are critical to help me measure my success. (10 points) c. I keep records in my head and I can figure it out as I go. (5 points)

Now look at your answers. There should be ten answers circled. Take the number of point in parenthesis after each of your answers and add them all together. The sum of your total points should be no larger than 100 and no smaller than 50. Use the figures below to describe how entrepreneurial you may be.
(100-86): You have very strong entrepreneurial characteristics. Take the advice of Debbi Field's and find out what you love to do and become the best at it. You have what it takes to become a successful entrepreneur. (85-71): If you truly have a desire to be an entrepreneur and you scored in this range, determine your weaknesses and overcome them. Remember, learning to do something well builds confidence. (70-50): You may want to consider working in a position where you are more secure and comfortable. The risks and commitment level required of an entrepreneur may be difficult for you at this time. If you want to become more entrepreneurial, set some goals and go after them .

Copyright National Council on Economic Education

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Alumni Spotlight:

Melissa Jenkins
While I might not be considered a Renaissance woman, I have a number of interests that keep me occupied. I feel strongly that I should give back to my community; therefore, I try to volunteer for as many projects as I can, given the constraints of being a single working mother with two young children. I have enjoyed serving as a mentor to younger women in the hopes of helping to mold young minds and motivate young hearts to further humanize corporate culture. I have also served as a leader in the effort in my community to establish affordable day care for working mothers. As someone who has herself benefited from lowcost, high-quality child care, I feel a need to share my wisdom with other mothers in my community. Of course, my primary interests revolve around my young daughters and my social life is centered on their interests. I hope that I am inspiring them to reach for their dreams; to be caring, concerned citizens, and to follow their passions. My field of study has been focused on business administration. I believe that I have an eye for detail and for organization; therefore, I am most comfortable in a business-like setting. Over the years, I have had an opportunity to hone my administration skills; as a result, I believe I can make a significant contribution to any business environment. My vast experience in the Federal government has helped me to develop a passion for public service, a commitment that I hope to continue even with my work in the private sector. Following graduation of my MBA, I hope to secure a job as a manager in a corporate environment, using the skills I have developed both in the workplace and in the classroom. I believe that I have the drive and determination necessary to lead members of my business team, to inspire them to achieve their full potential. Ultimately, I hope to earn a doctorate degree, not simply to gain more theoretical knowledge, but also as a preparation for an academic career. I have a love of learning which I believe is infectious; I hope to share my hunger for knowledge with the leaders of tomorrow. I joined CEO in order to further develop my leadership skills, to assist me in achieving my career goals, and to expand my networking opportunities. Through this program, I believe that I will gain the insights needed to be an inspiring leader within my chosen profession. I also hope to serve as a role model for others who are just beginning their ascent up the corporate ladder. I believe that my life has been greatly enriched as a result of CEO and I hope to share that enrichment with my co-workers and other colleagues.

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ALUMNI Spotlight: Matthew Russell

Greetings CEO membersI am the former president of Kaplan CEO and Im very excited to see that Kaplan continues to invest in this great program. I recently became an Alumni member and I am more than happy to continue contributing anything that could be beneficial to the group.

A little about meIm 23 and a recent graduate from Kaplan University with a BS in Management, Human Resources emphasis. I recently entered into the Human Resources field as a Human Resources Associate for the Whirlpool Corporation at the Amana, Iowa assembly plant. Prior to that, I was with Staples for five years (Ironically, to the day!) as a Sales Manager at the Iowa City, Iowa retail location. Some of my hobbies include freelance writing for Associated Content Online, flying airplanes, and volunteering for a number of community organizations. As the former President of Kaplan University CEO, I had an excellent opportunity to interface with outstanding students and leaders. I learned more about how entrepreneurship works, gaining valuable information from others that have already set out in seeking their business dreams. Someday, I plan on having my own Human Resources Consulting business and I hope to continue utilizing Kaplan CEO to help me throughout the process. ~Matthew Russell~

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PAMELA SLIM

February Chapter Meeting

On February 26th, at the chapter meeting, our speaker will be Pamela Slim. Pam is the owner of Ganas Consulting. She has traveled to all parts of the world educating business owners, managers, executives, and entire companies. There is so much to learn from her and we are very lucky to have her speak with our organization. By the time this newsletter is issued, we will have already had the meeting. It is our hope that as many people attend and take advantage of this incredible opportunity as possible. There will be a recording in the classroom of the meeting. If you would like to visit Pams websites they are: www.ganas.com www.escapefromcubiclenation.com

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My journey as an entrepreneur began in 1996, when I quit my job as manager of training and development at Barclay's Global Investors, a $300B investment management firm in San Francisco. I enjoyed my work very much, but was looking for something new, exciting and challenging for the next phase of my career. After about 4 months in the market with no interesting job leads, I called up my friend and former manager to see if she had any project work. As fate would have it, she needed an outside contractor to work on developing the global management development curriculum for Hewlett Packard. As soon as I started working for myself, I knew that something was RIGHT! Having my own business was totally liberating and intoxicating. I named my company Ganas (a Spanish word that means the intense desire to do something, inner motivation, exuberance, drive) since that was what I felt every day I went to work, and was how I wanted my clients to feel as a result of working with me. I even went through a phase of self-employment evangelism, encouraging everyone I knew, or didn't know, to work for themselves, until I learned that not only was it unrealistic since some people like working as an employee, it was downright obnoxious. So although I have toned it down over the years, my zeal for entrepreneurship and my love of working for me has never waned. Through my years with Ganas, I have worked with numerous companies in a wide variety of transitions including explosive growth, reorganizations and downsizing and mergers and acquisitions. Work has taken me throughout the US, to Europe and Mexico. (One of my more challenging experiences was in Cancun, where I taught communication skills to a group of 90 extremely friendly but very uninterested garage door salesmen. What would you rather do in Cancun - participate in a seminar on effective communication or sip a cold drink on the beach? They felt the same as you do.) Corporate clients include Cisco Systems, Gateway, Inc., Hewlett Packard, Charles Schwab, Sun Microsystems, TiVo, Fireman's Fund, and Pacific Gas and Electric Company. Projects have ranged from coaching managers and executive teams through major organizational change to preparing implementation plans for large-scale global technology changes affecting 50,000 employees. Despite lots of corporate experience, I learned some of my best coaching skills from gang members on the streets of San Francisco. For ten years, while working with corporations during the day, I was also the Executive Director Page 21 of 29

of Omulu Capoeira Group, a non-profit martial arts organization. Through my work with Omulu, I developed innovative gang-prevention programs, and often walked the streets of some of the most gang-ridden parts of the City, talking with teenagers and encouraging them to join our program. You can imagine the positive body language I got from them at first - crossed arms, glares and puffed out chests. But since I had worked with teens for so long, I knew that underneath they were vulnerable, bright kids who just needed some positive encouragement and structure. One day when I walked into the conference room of a corporation to do some work with the executive team; I noticed similar body language from the executives, although it was a bit more subtle. So I told them so.

"Wow - you look just like the gang members that I work with. They look at me like that when they want to intimidate me. What's up?"
After a tense silence (when I was wondering if I had finally lost my mind), they burst out laughing and immediately changed their demeanor. What I learned from the kids is that the worst thing you can do when confronted with hostility is to appear afraid. The best thing is just to act relaxed and confident and start talking. Ask questions. Gain trust. Pretty soon the walls come down and rapport develops. 15 years of training, teaching and coaching martial arts taught me the value of building up skill and strength, step by step. In order to do a back flip, you don't only need to learn the fundamentals of the movement; you need flexibility, strength and strong confidence in yourself so that you won't fall on your head. You have to practice 100 times with a spotter before you can do it on your own. Building a great career or business applies the same principles. Although it isn't as glamorous as becoming a dot.com millionaire overnight, slow, rigorous strength building work in your career or small business will make you strong, fit and employed in the long run. I have had interesting and eclectic educational experiences. I received a B.A. in International Service and Development from World College West, where my studies allowed me to live and work in Switzerland, Mexico, Colombia and Brazil. Through these travels, I learned French, Spanish and Portuguese and developed a deep appreciation for the vast, diverse and interesting world around me. I did continuing coursework in Training and Development through U.C. Berkeley and have been lucky enough to study coaching with Dr. Martha Beck, author of Finding Your Own North Star and columnist for O Magazine. As an instructor, in addition to delivering hundreds of seminars in corporations, I taught for a number of years in both the Human Resources Certificate Program and Dance Ethnology Department at San Francisco State University. I am a contributing author to "Create the Business Breakthrough You Want: Secrets and Strategies from the World's Greatest Mentors." I live in Mesa, Arizona with my wonderful family who give me strength and encouragement every day. So now that you know more than you ever wanted to about me, how do these experiences relate to your current challenges? I have coached and taught thousands of different people over the years: salespeople, managers, small business Page 22 of 29

owners, CEOs, engineers, scientists, activists, former gang members, administrators and creative types. What I find fascinating is that no matter what the environment, I keep running into people who:

Hate their job Live their life in an endless parade of "shoulds" ( I should be happy, I should keep this corporate job since the economy is lousy, I should marry him/her, I should spend more time with my family, etc.) Feel stress and physical discomfort Wonder "is this all there is?" Feel confused about what to do with their life Think their boss is a schmuck Feel trapped in a job/neighborhood/relationship Mistrust their company and feel some level of betrayal and suspicion Long for meaning and direction Want to start a business/scuba dive in Fiji/retire at 45 and don't know where to begin

The sad fact is that a lot of people really feel crappy for most of their work life. This is terrible! And it doesn't have to be this way. So I am using this next phase of my life to help as many people as possible feel GANAS - the intense desire to do something, inner motivation, exuberance and drive.

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Written by Daniel Jimenez,

YOUNG MONEY Managing Editor

Let's say that you're a young entrepreneur looking for business advice. Would you rather read a dozen advice books or would you choose to hear directly from some of the country's leading entrepreneurs? Like most people, you probably prefer to get your wisdom straight from the experts themselves. More than 1,300 student entrepreneurs enjoyed this rare opportunity when they gathered in Chicago at the recent College Entrepreneurs' Organization (CEO) annual conference. The students came to hear presentations from top business leaders, network with their peers, participate in how-to-do-it workshops and compete for awards. The conference also hosts sessions focusing on technology ventures and creative arts businesses. YOUNG MONEY served as a co-sponsor of the event and we compiled some of the best thoughts offered by the speakers who appeared. "Welcome to the insanity."
Jade Bourelle, president and CEO of a Canadian software firm and committee chair for the 2007 Global Student Entrepreneur Awards, discussed the challenges faced by college students. Student entrepreneurs often have their attention divided between paying their bills, running a business and getting an education. But Bourelle thinks that the real test comes when a student must take a leap of faith in order for his/her business to grow. "You realize that the business needs more of your attention so you have to drop one of those jobs," said Bourelle. "Welcome to the insanity." workplace. He explained that one's life should not revolve around personal accomplishments but rather on what you have done for others. "It's not about you, yet it's all about you," said Sandefer. Sandefer rejected the notion that true success is measured by how much money or power a person accumulates. Instead, he suggested that everyone's life will eventually be defined by how well they answer the following three questions: "Did I contribute something meaningful? Was I a good person? Who did I love and who loved me?"

"Did I contribute something meaningful?"

Jeff Sandefer, president of Sandefer Capital Partners and co-founder of the Acton School of Business, inspired conference attendees with his message on the value of service to humanity and keeping high ethical standards in the

"Either you're an entrepreneur or you're not."

Keynote speaker Jay Goltz, founder of Artists Frame Service, Inc., and author of "The StreetSmart Entrepreneur," addressed the real meaning of the term entrepreneur. Goltz said he takes offense at people who are not business owners but still describe themselves as being "entrepreneurial."
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"There is no such thing as entrepreneurial," he said. "Either you're an entrepreneur or you're not." Goltz argued that while business owners must learn about marketing, management and finance, no one can ever expect to be an expert in all three areas. He also surprised some attendees by declaring that business plans are overrated because they rarely mirror reality. Instead, young entrepreneurs should focus on learning how to build a strong business team. "Hiring workers is probably the most important thing you will do in business," said Goltz. "And yet maybe one percent of entrepreneurs have had training in hiring people."

"Sometimes [failure] just stinks!"

"Conventional wisdom tells us that there is always something to learn from failure," said conference speaker and serial entrepreneur Barry Moltz. "Not true. Sometimes it just stinks!" Failure that offers no real learning value becomes a big jolt to the basic business belief system, according to Moltz, author of "Bounce!...Failure, Resiliency, and the Confidence to Achieve Your Next Great Success." He believes that both success and failure are simply outcomes in the lifecycle of business where repetition is inevitable and overall process matters more than any single event or outcome. Moltz emphasized that developing the resiliency to "bounce" through these cycles determines who ultimately will succeed. Moltz explained that the reason he always mentions his business failures along with his successes is so that audiences can better relate to him since we've all had both experiences at some point. "With this realization, my audience is more able and ready to listen and learn from what I have to say," said Moltz.

"Think, act, and feel."

"Your ability to think, act and feel generally plays out to your advantage," said Michael VanGrinsven, director of field recruitment for Northwestern Mutual Financial Network, during his presentation on how to develop mental toughness. He explained that "pre-playing" an event in your mind beforehand can give you added confidence stemming from a feeling that you have already successfully completed the challenge. VanGrinsven recalled his using the same technique to visualize running in a marathon before the actual race took place. "Pre-play the experience rather than replay the experience," he said. "The more you can preplay the experience to a degree, the more successful the experience will be."

( 2007, InCharge Education Foundation, Inc.)

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ALVincent Mitchell
My name is AlVincent Mitchell and I currently live in Pensacola, Florida. I have been active in the United States Marine Corps for about 13 years now. My hobbies include reading, music, and motorcycle riding. Most important in my life are church and spending time with my wife and two children. When it comes to learning, Ive always been attracted to the different styles and ways things can be done. One thing I can confidently say is that, with extensive research, I now know the difference between a leader and a manager, and how they apply to leadership. Gaining knowledge and insights to further my entrepreneurship is essential to me. I earned my BBA from American Inter-Continental University in June of 2007. I am currently a Graduate student in the Kaplan University Graduate School of Management Program studying for my MBA, which I expect to complete by March of 2009. My career goals after graduating include entrepreneurship or a General Manager of a corporation while pursuing entrepreneurship. My long-term goal is to eventually earn my PhD/DBA. I want to help make a difference and work with others who are also involved in making a

difference.

I joined CEO to be proactive and communicate about entrepreneurship opportunities and effectiveness overall. As a TEAM, we can gain valuable knowledge as well as build a lifetime friendship. I enjoy hearing success testimonies and one day want to share my testimony of a business going from start to a major competitor in the market. I look forward to learning from other CEO members through all the experiences and ideas that are shared. One quote I live by is To make a difference tomorrow, starts today.

Carole Bush
Hi, my name is Carole Bush and Im 51 years young. I am married to a wonderful husband for 12 years in April. I have an 11 year old son, Matthew, who is in 5th grade. I also have two daughters, 31 and 27; and two step-daughters, 37 and 30. Between them, they have given me 12 grandchildren, ranging in age from 19 to 2 years old. My daughter, Georgia, is expecting the last, a girl named Adyson Loraine, in March. Baby Adyson will join her siblings; Zane (9), Kain (6), and Gillian (3 in March). I am a certified Seamstress and an avid fisherwoman. One of my passions is gardening, planting and growing everything from twigs. I was blessed with a green thumb!

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My family and I are campers, hikers, and true outdoors people, which is why we dont RV camp. We are the hard-core campers; tents and all. I also enjoy designing clothes, or anything from scratch. In my spare time, I love to crochet with my best girlfriend. I also love studying new things and learning is the bonus. As far as careers, I am a retired Chef with a BA in Culinary Arts. Im also a retired Truck Driver. Im currently employed by a company that hauls Railroad crews from their homes to the train, so Im currently secured and employed by Homeland Security. I love it and being paid for it is a bonus. Ive been on Social Security Disability since 2000 and working is a great change of pace. Im currently a third year student here at Kaplan, studying for a Bachelor in Business Management with an emphasis in Marketing. When I graduate I hope to be sporting a nice contract with Harley Davidson, designing custom patches for women. I have been in contact with them for a year now and they have approved my drawings and want a working product. While Ive been working on my business plan for the SBA, I have been saving my money to buy a special embroidery machine, which is a cool $17,000.00. I joined CEO at Kaplan to get ideas and overall insight to help me build my business plan. I enjoy everyones input and love being part of a working group of people that have dreams and goals for their future in their hands. I especially enjoy helping others where help is needed.

Misherald missy Brown

I am currently located in Jonesboro, GA, which is approximately 15 minutes outside of Atlanta. Im originally from Charleston, SC. I have a two year old child, as well as three dogs at home. I enjoy reading, writing, listening to music, new business ventures, marketing topics. My past jobs have included various fast-food positions while in high-school, the United States Army right after graduating, and an on air disc jockey during my early 20s. Now, at 24, I own a literary agency called ML Brown & Associates, LLC. We maintain a clientele of approximately 30 authors of various literary fictions. My field of study here at Kaplan is Business with an emphasis on Marketing and Sales. I will graduate in the fall of 2008. I look forward to taking my degree and expanding on the talents that I already have and making my business more diverse. I joined CEO to take what I already knew about being a leader with a vision and share it with others.

MARIO MCBRIDE
Hello everyone. Im the father of two children and have one on the way this fall. Ive been married for almost two years and currently live in Evanston, IL. My interest at heart is music and my passion is producing music. I guess you could say my hobby is playing Playstation 3 strategy games that make you really think about your next moves. My field of study here at Kaplan is Business Management and Im expecting to graduate this December. My career goal is to work for a record label or a radio station as a manager; both of which will allow me to work within the music industry. The reason why I joined CEO is to learn what its like in the business world and find out what to expect when I become a member of that world. Although I havent been speaking much since it is my first year and Im new to this, I value what Im learning. Maybe soon, Ill become more vocal within the group.

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IN BUSINESS:
Financial companies continue to feel the woes from the sub-prime debacle that unwrapped in 2007. Many investors feel a recession is just around the corner and some economists already believe we are in a recession. The Fed has been consistent over the last few months in taking aggressive action to try and help avoid a recession. On Jan. 22, the Fed took action by making a point cut in the feds fund rate after many international financial markets had plummeted. This was the biggest one day cut in more than two decades. The Fed continued to cut rates as they followed with a point rate cut the following week. The federal funds rate now stands at 3.00, which is 2.25% from the levels a year ago.

IN REAL ESTATE:
The market continues to be slow and foreclosures are at high levels. Some financial companies are making an effort to help homeowners stay in their homes by providing payment strategies on the mortgage balance. In February, President Bush took action by signing the bill that would approve the 2008 Tax Rebate Stimulus plan. This plan would quickly get checks in amounts of $600 to $1200 in rebates to most taxpayers. The plan provides qualifying single filers (AGI less than $75,000) to get rebates of up to $600. Qualifying couples (AGI less than $150,000) will get rebates of up to $1,200, plus $300 per dependent child, with no maximum on the number of eligible children.

IN POLITICS:
In politics, what looked to start out as a close run for the Democratic Party is now starting to show clearer signs of who may be representing the Democratic Party for the presidency race. Senator Barack Obama recently took Hawaii, Washington, and Wisconsin to further his lead. Senator Clinton is showing signs of defeat. She has lightened up in using the phrase when I am president. Senator Clinton is also starting to give thanks to many of her supporters. It is not over, but strengths and weaknesses are starting to show among the candidates. On the republican side, Senator John McCain has a lock. McCain has been able to support from former republican nominees Rudy Giuliani and Mitt Romney, the most recent GOP to drop out of the race.

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To submit questions, comments, ideas, or suggestionsor just to say hi PLEASE email us!! We LOVE feedback!

Maurice Brown Student Life Coordinator mbrown@kaplan.edu Martin McDermott Faculty Advisor MMcDermott@kaplan.edu Jon Feig President JonFeig@comcast.net JonathanFeig@student.kaplan.edu

Justina Clark Vice-President Justina.clark@comcast.net Kristi King Secretary kckmar@yahoo.com kckmar@student.kaplan.edu Mr. Stacey Whitmore Recruitment and Alumni Director WhtmStc@aol.com

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ISSUE 1

VOL 1

2007

Future Innovator
Updating the future leaders of tomorrow with todays news!

New CEO chapter site

Working to establish a more user friendly environment Kaplan Universitys CEO chapter developed a new interactive classroom for members to engage in valuable discussions, view video feeds, check out educational links, and get updates on chapter and national news. The new chapter site now lives in the students KU campus making it more accessible and gives members a familiar format already used in their online courses.

Entrepreneurial
Being entrepreneurial means taking on the responsibilities of organizing, managing, and operating a business venture. Assuming the responsibilities can be risky, but can also be very rewarding. There are many factors that lead to success. This includes: A vision and desire Commitment Strengths and development Finding a niche Assuming accountability Understanding risks Mentor, Partner, or Networking Value and differentiate Location, location, location

Fact:

According to the SBA (Small Business Administration), there are more than 24 million small business which make up 99.7% of all employers in America.

Choosing a structure for your business

There are four types of business structures to choose from when creating your business. Choosing which is best will depend on the type of business you plan to engage in and a strategy of how you will manage the business. The four structures include sole proprietorship, partnership, limited liability company, and corporation. Sole Proprietorship A business that is individual owned. The one owner assumes all the risks. Partnership This is a business that is established with more than one owner. There is the general partnership, all partners are responsible for all the business debts. A limited partnership can be established in which at least one general partner and at least one limited partner exists. In the LP structure, the limited partner is still a financial contributor to the business, but has a limited amount of control of the business. The last partnership is the LLP or limited liability partnership. The LLP limits the personal liabilities of the partners. Limited Liability Company The LLC is the newest business structure. In the LLC, the owners are not held personally liable for the debts of the business even thought taxes are paid on the owners individual tax returns. Corporation A separately held legal organization. Owners are known as shareholders. Owners are not liable for debt of the corporation. The corporation files a separate tax return from the shareholders.

A Subway Success
FranchiseInterviews.com-Celebrity Interview With Jared Fogel on Subway. By Marty McDermott
One of my most memorable interviews was when I got to speak with Jared Fogel about his famous Subway diet and his thoughts on Subway as a franchise. I hope you enjoy it as much as I did! My Meeting With Jared Fogel It was several years ago I became a loyal customer to Subway. It happened innocently enough. My wife Conni had attempted on several occasions to get me to try a sub from Subway without any luck. You see, I have never really enjoyed subs and never really made much of an effort to buy and eat them. Well, everyone knows how persuasive the powers of an intelligent woman can be so one day at her insistence, we decided to try a sub from Subway. You see, a new Subway had just opened by my house, as proximity was definitely a plus! I selected the 12-inch tuna sub without much enthusiasm. It seemed it was almost an attempt to appease her. Boy was I wrong! I was instantly amazed at just how fresh it was and how delicious it tasted. Since that day, Subway has become a staple of my diet as I eat there several times a week and I always look forward to going. The fact is that I feel like I am treating myself with something special.

A Subway Success Cont.

Service is usually quick at Subway, especially when you consider that virtually everything is custom made right on the spot for your order. Subway trains their franchisees to ensure that service is fast and the staff is polite and attentive. Subway offers a great nutritional guide filled with great information such as how many calories, fat, cholesterol, protein and fiber each variety of sub contains. The nutritional guide also has charts on how Subway measures up against Burger King, McDonalds, Taco Bell, and KFC. The nutritional guide had a story and photo about a gentleman named Jared Fogel, a gentleman who had lost considerable weight consuming a diet consisting of primarily low fat types subs from Subway. The fact is that I began to notice Mr. Fogel on the Subway commercials being played in the Northeastern part of the United States where I live. His story intrigued me and I was later able to interview this affable Subway spokesman. It wasnt an easy process to set up an interview with Jared. I had to go through several people at Subway and then Jareds agent before I could get an interview. Who is Jared Fogel? Jared was a student attending Indiana Universality. Jared took an unusual approach to losing over 245 pounds. He went out for some fast food! Jared visited a Subway restaurant twice a day for an entire year. He is now an inspiration to dieters worldwide. What Jared calls his Subway Diet helped him trim his waist nearly in half. Most people think of fast food as a way to gain weight, not lose it! says Jared. He got the idea when he saw a sign in his local Subway shop. promoting the Seven Under Six Grams of Fat sub range. It was a far cry from the diet of fat-laden, fast food burgers and pizza Jared was used to. Jared ate a 6-inch turkey sub for lunch and a foot long veggie sub for dinner. He enjoyed a small bag of baked potato chips with lunch and permitted himself diet soft drinks throughout the day. He skipped breakfast and held the cheese and mayonnaise for a diet that totaled less than 10 grams of fat and about 1,000 calories per day. He loaded his sandwiches with tons of lettuce, green peppers, jalapeno peppers and pickles topped with a bit of spicy mustard.

A Subway Success Cont.

I have to admit that I was somewhat nervous before Jared called my office. One minute into the conversation, I knew I was speaking with a true gentleman. I found Jared to have a very likeable personality and very enjoyable to speak with. Jared was a student attending Indiana University. His hopes were to seek an entry-level management position after graduation. Indiana Universitys school newspaper printed an article about Jareds inspiring weight loss story. That article was picked up by several other print sources. The story eventually reached Subway headquarters that then contacted Jared. Subway came up with a brilliant marketing campaign to use Jareds story in print and television commercials. Since Subway began telling the saga of Jared Fogel through nationwide television commercials, its restaurants have enjoyed and exceptional sales growth. I wanted to see how Jared felt about Subway as a franchise understanding that he gets to meet many Subway franchisees. Not just in the United States. Jared mentioned to me how he got to visit a new Subway franchisee in St. Martin. Jared told me that Subway provides the opportunity of achieving the American dream. In fact, Subway is now considered my many franchise experts and publications as the number one franchise opportunity. You can open up a Subway franchise for as little as $86,000 as opposed to a McDonalds franchise, which may be up to several million dollars. In conclusion, Jared is in the process of writing a book where he talks about important issues like what led him to reach 445 pounds. Jared has even done commercials in Spanish, which ran on cable stations like Univision. He also participates in charities such as the American Heart Walk. He married his sweetheart from college who he spoke with warm regards. Jared Fogel is truly an inspirational person and we look forward to many wonderful things from him in the future. Thanks again Jared!

Catch Martin on his talk show online at www.worldtalkradio.com

Business News
Things are not looking good. Economists were looking for an increase of 112,000 jobs in this week's announcement of Non-Farm payroll data, but the actual number was in the opposite direction with a decrease of 4,000. This is the first decrease in 4 years - this is scary sign. Many investors have been looking for the fed to make a cut of 25 basis points at the next fed meeting, if not sooner. However, many analysts are now saying this would be a joke and the fed needs to be more aggressive this time around. I've been saying this market resembles 1998, the market dropped over 15% in the 3rd quarter after hitting new highs, then finished positive for the year. In real estate, foreclosures are skyrocketing exceeding over 50% from previous year. Florida, California, and Nevada lead the nation with most foreclosures with each accounting for over 20% per stat. That means the three states account for over 60% of the nations foreclosures this year.

a s e o f 1 1 2 , 0 0 0 j o b s i n t h i

Guest Speaker Spotlight

Kaplan Universitys CEO chapter welcomes Senior Vice President Dwayne Johnson of 5Linx as the first guest speaker of the year. 5linx was named to the prestigious Inc. 500 list of the fastest growing companies in America in 2006, and recently Dwayne was interviewed for an article in Your Business at Home magazine thats due to be in stores Aug 7, 2007.

Fact Finder
Location is key for any small business thats looking to make it big and according to bizjournals, Florida has four of the five best markets for any aspiring entrepreneur. To find out the top five locations and more about this interesting fact be sure to check out the following site: http://www.msnbc.msn.com/id/19696198/

Members Spotlight

Please share with us what you would like to read about in the next CEO Newsletter. Well include an article you write or research and write about a topic of interest you have. Share your entrepreneurial success. Are you proud of your accomplishments, whether recent or years ago? Share them with us and we will highlight your success in our next edition. Email: CEO@Kaplan.edu

Finding information
Finding information can take time and be aggravating. Check out some of the following sites for more entrepreneur info: www.entrepreneur.com www.about.com www.WSJ.com/Entrepreneur www.sba.gov www.msnbc.com

ISSUE 02

VOLUME 02

Winter 2007

UPDATING THE FUTURE LEADERS OF TOMORROW WITH TODAYS NEWS!

Future Innovator

MARKET WATCH
Moving the market: Public companies have been announcing earnings playing a tug-o-war game with the market. Financials are still negatively impacting the market with gloomy news including poor earnings and changes in the rein. Technology companies have been one of the brightest spots in the market with positive earnings and continuous sales of new tech gadgets.

What to look for: There are still concerns about which way our economy is heading. The Feds early November meeting will look for a cut in rates again. The holiday season normally spurs an increase in sales, but with tight budgets of the consumer Wall Street may expect

In the News..
Consumer thoughts: Recently, the University of Michigan Confidence report indicated that consumer concern is rising due to falling home prices and the continue rise of fuel prices. This indication of consumer confidence has not been this poor since the May 2006 University of Michigan report. The consumer spending more for fuel and not being able to tap home equity for purchases is affecting consumer spending.

MemberSpotlight
Edward(Ed)Gato

Oil Facts

1) Tell us about yourself. My name is Edward Gato and I live with my wife in Brandon, Florida. Brandon is just outside of Tampa. My current passions are computers, my real estate school, real estate investing, sea kayaking, and bike riding, hiking, and looking for new business opportunities. My past business endeavors have included owning a Century 21 Real Estate Brokerage Corporation, being a mortgage broker and owning a mortgage company, being a financial planner with the Equitable Financial Companies, real estate investing, and being a real estate instructor. Ive also owned a neighborhood drive through beverage store. Ive enjoyed planning and creating profitable and successful businesses and harvesting them to reap the benefits of my hard work. Currently, Im a real estate investor and own a real estate school.

2) What is your field of study here at Kaplan? 4) Why did you join CEO? I enrolled at Kaplan University in November of I joined CEO so that I could be in the company of people 2004. I am currently working on my Bachelor of that have the desire and Science in Management/E- courage to strike out on their own and are willing to business. At this time, I need share their skills and two more classes and will experiences with members complete those during the of the group. In the past, I next term. I will be have sought the assistance graduating, with honors of aid from mentors and the (Suma cum Laude), on SBA. I like the idea of being January 22. I look forward to attending the graduation able to share ideas with people who have different ceremony in Miami on work experiences and who February 2, 2008. possess knowledge of different businesses. I am 3) What are your plans after looking forward to the graduating? sharing of ideas. Soon after completing my degree requirements, I plan on opening two new franchise businesses. The first business franchise will be a Little Caesars Pizza and the second will be a Two Men and a Truck.

There hasnt been a new oil refinery built in the U.S. since 1976. The inflation adjusted high price of oil is 101.76 reached in 1981

Activities and Opportunities

Group Chat- One of the goals of CEO is for the members to form lifelong relationships. Since there is not much opportunity at chapter meetings to simply get to know one another, we will be using the chat room in the classroom. This is available 24/7. Anyone, at anytime, can initiate a chat. Simply send out an email letting everyone know you will be in the chat room at a particular time. This is an activity which will facilitate communication between the members in a relaxed and unstructured atmosphere.

Alumni Memberships- For those of you who are soon graduating, please consider and alumni membership. The cost is $20.00. We are currently working out the logistics of accessing the classroom if not a current student. In the near future, we hope to feature alumni in the newsletter, as well as hear presentations from alumni at chapter meetings. This is a nice opportunity to stay involved, keep enjoying the benefits of the chapter, and help lead the way for undergraduates.

Business Plan Competition- A mini business plan competition is in the works. The executive board and advisors are putting this together. Its going to be for all CEO members to participate in. Start putting your ideas together! Look for more on this soon.

Member Spotlight- This will be a regular feature of our chapter newsletter. Each issue will feature different members. Please note- there are NO qualifications for being featured. Some members will have a lot of education and experience in the business world; some are just starting out. This is simply a way to meet a new member or members in each issue. You will be asked to sign a press release form and answer the following questions: 1) Tell us about yourself (hobbies, interests, location, and family). 2) What is your field of study here at Kaplan? 3) What are your goals after graduating? 4) Why did you join CEO? You will also be asked to submit a photo if you choose to do so. Please consider being our next featured member(s). Email Kristi (CEO Secretary) if interested.

SimsCEO- Recently youve been receiving emails concerning this great business game. During this game, each player chooses a business and while dealing with several different business scenarios, strives to stay on top. We plan to begin a trial version of this game towards the middle of November. Any member can play, but must be registered beforehand. If all goes well and members enjoy it, the chapter will be purchasing the full version and will be repeating this activity.

Classroom Activity/Discussion Board: Please remember to join in the discussion activities in the classroom. Very few people have participated in this so far. This is a great way to gain interaction among the members. In the coming weeks, lets make it a chapter-wide effort to increase participation. On the same note, if anyone has any thoughts on how to increase activity or ideas for activities within the classroom, please post these in the ideas section.

Surveys: From time to time, you will receive an invitation to take part in a chapter survey. Please take a few moments and fill these out. The executive board and advisors wish to make CEO the best it can be and dedicate a lot of time into doing that. Your opinions, thoughts, and ideas are extremely important to us. Positive or negative, we want to hear about it. You can also email any of us at any time.

National Site: Please make sure you visit the CEO national web site at www.c-e-o.org . There is a lot of information on the site; however, some areas are viewable by members only. We are currently waiting to receive our new log-in information. You will receive this information as soon as we do so you are able to take advantage of the entire site.

November Chapter Meeting: In the current survey, several members stated they would like to have a chapter meeting in November. Great News!! The executive board has scheduled a chapter meeting for Tuesday, November 13th at 9:00 PM eastern. It will be a very exciting meeting because Jonathan (Chapter President) and Justina (Chapter Vice-President) will be talking about their experience at the National Conference in Chicago. The National Conference took place November 1-3. Jon and Justina will also be sharing photos of the event. Plan to attend!

Michael Gerber Interview

By Martin J. McDermott

It was almost ten years ago; I was introduced to one of the most enlightening books on entrepreneurship I have ever read. The E-Myth Revisited is one of the most successful business books of the twentieth century. It was voted the #1 business book by the Inc. 500 CEOs. It has sold several million copies, has been translated into over a dozen languages, and is recommended reading for many new franchise owners. What is the E-Myth? The E-Myth is the entrepreneurial myththe myth that small businesses are started by entrepreneurs. Many have been fooled into believing the tale that only entrepreneurs venture bravely to establish new businesses. But, most businesses are not started by entrepreneurs. Rather, the people who are technicians start them. People who make the fatal assumption that because they understand the technical work of a particular business (e.g. electrician, baker, web designer) means they can successfully run a business that does that technical work! This simply is not true.

So, how do these technicians suddenly decide to go into business for themselves?
They become stricken with an entrepreneurial seizure. Almost every technician started out working for someone else, working a job. The electrician worked for an electrician company, the baker worked for a bakery baking pies and donuts, and the web designer worked for a web design company. An entrepreneurial seizure occurred when, one day, for no apparent reason, a little voice said: Why am I working for this guy? I know as much about this business as he does. At the very moment they were having an entrepreneurial seizure. In other words, not only did they hear the voice clearlybut they also felt the weight those words actually carried. They then knew they had to start a business of their own!

Lessons Learned from the Michael Gerber Interview

Speaking with Michael Gerber was an incredible honor. I found him to be extremely knowledgeable, enthusiastic, and very down-to-earth. His primary focus, in business and in life, has been to teach those stricken with an entrepreneurial seizure how to build and grow successful businesses.

Leader of the Turn-Key Revolution

Michael has been referred to as the leader of the turn-key revolution because hes made franchise business strategies available to business owners throughout the world, by emphasizing the importance of creating a business model that serves as a franchise prototype. If business owners can adopt this perspective, they can then create and implement powerful business system; they can create a true turn-key operation that will give them the money and the freedom that they were originally seeking when they decided to start their own business. The single most important aspect of a franchise is its business model. While some people decide to build their business from the ground up, others prefer to invest in a franchise. Michael believes that prospective franchisees need to fully understand that the single most important aspect of a franchise is its business model. All too often, franchisees focus on the product as the compelling reason to buy a franchise. Michael stressed to me that successful franchises havent secured market share simply because of their productstheir business model is their product! McDonalds hamburgers arent the reason that McDonalds is a phenomenal success. Rater, McDonalds compelling turn-key business systems (how to make a McDonalds Big Mac, French fries, etc.) are what makes McDonalds the phenomenally successful business that it its today. The brand alone wont bring success. Franchisees must be able to work the systems contained in the business model if they are going to experience success in the franchising game. Having a nationally recognized brand wont ensure success if they arent following the franchisors systems! Who would want to go to a McDonalds if the French fries and Chicken Mcnuggets werent cooked to the McDonalds standardif the employees didnt wear uniforms with the McDonalds logo. The brand evolves out of these systemsthe brand is determined by them.

While Michael and I were on the topic of franchising, we were able to discuss a hot topic in the industry-the franchisor/franchisee relationship. Michael told me that all too often, the franchisees arent putting the franchisors business systems to work. Their subsequent lack of success is then blamed on the franchisor. So, how is it resolved? How are these types of frustrations avoided? Michael emphasized that prospective franchisees should look for a proven business model. Prospective franchisees need to make an informed decision when opting to buy a franchise. One problem is that what is often sold, as a franchise is not actually a true franchise system. Lots of business opportunities get lumped in the franchise category, even if they dont really belong there. This is one of the reasons so many franchisees experience frustration and dont succeed. The lack of a system and the frustrations that result only get duplicated within each franchise. The absence of systems for accounting, sales and marketing, management and administration wind up costing the franchisee money. So shop wisely. Ask franchisors about the business systems that are available to franchisees. Look for a proven business model- a business that works, predictably and consistently. Remember, youre in pursuit of the perfect turn-key business opportunity. Michael concluded that a mutual commitment between the franchisor/franchisee would ensure franchise success. Also, franchisees need to take accountability for operating the systems given to them by the franchisor. Michel Gerber has worked with over 30,000 clients since starting his company in 1977. His unique brand of business development focuses on helping business owners create franchise prototypes-to set up powerful systems within their business. Systems so powerful that another could seamlessly operate the business without the owners involvement. His company, E-Myth Worldwide, has expertly trained and coached franchisors and franchisees alike on their quest to build and utilize powerful business systems-to get the full benefits and results from their turn-key operations. In conclusion, The E-Myth Revisited is a must read for anyone who owns or is considering owning a business. Over the past 30 years, Michael Gerber has evaluated over half a million small businesses throughout the world, and is the world-renowned expert on why most businesses dont work. Michaels newest venture is called In The Dreaming Room. Michael recently told me on our weekly radio show that In The Dreaming Room was inspired by Michaels mom who is over 90 years old! In The Dreaming Room is a place where entrepreneurs come to dream and create something spectacular. Michael stated, A business without a dream is like a life without purpose! Thanks Michael! You are a true inspiration. http://www.e-myth.com/ http://www.inthedreamingroom.com