AUTUMN & CHRISTMAS 2012

reference

PROMOTIONS, PLANOGRAMS & MORE!

Valuable Information at Your Fingertips: Promotions calendar Planograms & Seasonal Outposts complete list of available fragrances fixtures & merchandising tools

YANKEE FRAGRANCE COLLECTION

For every season and reason a guide to all of our active fragrances
Looking to expand your seasonal assortments? Are your customers looking for specific scents? Find every active Housewarmer fragrance in this section. Theyre organised the same way your customers shop by colour bands within fragrance families.

YANKEE CANDLE (EUROPE) LTD CABOT PARK POPLAR WAY EAST AVONMOUTH BRISTOL. BS11 0YH UNITED KINGDOM Tel : +44 (0)117 3161200 Fax : +44 (0)117 3161400 Email : sales@yankeecandle.co.uk Internet : www.yankeecandle.co.uk
2012 The Yankee Candle Company, Inc. All rights reserved. Entire text, photographs, and packaging are copyrighted subject matter belonging to The Yankee Candle Company, Inc. No portion may be reproduced without prior written approval.

CATAW12ENG-REF

Fresh
Like just laundered sheets, a refreshing sea breeze, or the earthy aroma of herbs, these scents bring home familiar
BABY POWDER A soothing, fresh scent that gently cleanses the spirit and gives it a soft touch of innocence. CLEAN COTTON Sun-dried cotton combined with green notes, white flowers, and a hint of lemon. SANDALWOOD VANILLA Pure indulgence the luxurious warmth of fine aromatic sandalwood and rich, comforting vanilla.

Yankee Candle Distributors:

YC DISTRIBUTION PTY. LTD. (AUSTRALIA & NEW ZEALAND) P.O. BOX 3315 YOKINE PERTH WA 6060 Tel: 1 800 YANKEE (1-800-926-533)# Email: info@yankee.net.au Website: www.yankee.net.au Trade Website www.ycdistribution.com.au Retailer Website: www.ycd.net.au ZUMTOBEL KERZEN GMBH & CO (AUSTRIA) BILDGASSE 12 6850 DORNBIRN AUSTRIA Tel: 0043 (0) 557 225 631 Fax: 0043 (0) 557 225 63117 Email: kerzen@fmz.at Website: www.zumtobel-kerzen.at DAT-CON D.O.O. (CROATIA) GRADA WIRGESA 10 10430 SAMOBOR CROATIA Contact: KRISTINA MIKEC JURII Tel: 00385 (0)1 366 83 56 Fax: 00385 (0)1 366 83 61 Email: marketing@dat-con.hr Website: www.dat-con.hr Y. PATRIOTIS LTD. (CYPRUS) 6 A-D VASILIS YRYONIDES ST PO BOX 56029 3304 LIMASSOL CYPRUS Tel: 00357 25359419 Fax: 00357 25353740 Contact: Yiangos Patriotis E-mail: ypatriot@cytanet.com.cy SOFT BLANKET Wrapped in sweet dreams a lullaby of clean citrus, luxurious vanilla and warm amber. FLUFFY TOWELS The fresh scent of clean towels warm from the dryer with notes of lemon, apple, lavender and lily. VANILLA SATIN Sophisticated. Classic. A smooth blend of rich vanilla, romantic flowers and sensuous sandalwood. Z-TRADE S.R.O. (CZECH REPUBLIC) SOUKENICKA 76 550 01 BROUMOV CZECH REPUBLIC Tel: 0042 (0) 491 523 911 Fax: 0042 (0) 226 015 298 Contact: JAROSLAV KLUSON Email: jaroslav.kluson@ztrade.cz Website: www.yankeesvicky.cz

YANKEE CANDLE DEUTSCHLAND GMBH (GERMANY) LUITPOLDSTR. 9 91550 DINKELSBUHL GERMANY Tel: 0049 (0) 9851 5554080 Fax: 049 (0) 9851 5554089 E-mail: info@yankeecandle.de IKIAKOS EXOPLISMOS (GREECE) AGAMEMNONOS 47 176 75 KALLITHEA GREECE Tel: 0030 (0) 210 9478 120 Fax: 0030 (0) 210 9415 002 Contact : MARY SARAFIDIS E-mail : ikiakos@saradisgroup.gr Website: www.parousiasi.gr SOUND & DATA LTD (HUNGARY) 1085 MARIA ST 56 BUDAPEST HUNGARY Tel: 0036 (0) 132 80400 Fax: 0036 (0) 1 338 2731 Contact: NAGY CSABA Email: n.csaba@sounddata.hu Website: www.yankeecandle.hu YANKEE CANDLE ITALIA SRL (ITALY) VIA ANDREA SOLARI, 9 20144 MILANO ITALY Tel: 0044 (0) 1454 454 500 Fax: 0044 (0) 1454 454 510 Email: sales@yankeecandle.co.uk Website: www.yankeecandle.co.uk THE LAWN COMPANY LTD (MALTA) 51-55, TRIQ SANT ANTNIN SAN GWANN, SGN 04 MALTA Tel: 00356 (0) 213 80639 Fax: 00356 (0) 213 80639 Contact: RAY CARUANA Email: info@lawnmalta.com Website: www.lawnmalta.com SCENTS & SENSES BV (NETHERLANDS & BELGIUM & LUXEMBOURG) KERKSTRAAT 23 3295 BD S-GRAVENDEEL THE NETHERLANDS Tel: 00 31 (0) 499 46 06 03 Fax: 00 31 (0) 499 46 03 37 Contact: ELLIS STERRENBURG & MARCO HOEK Email: info@scents-senses.nl Website: www.scents-senses.nl

GRUPA ZACHODNIA (POLAND) UL. TATRZANSKA 26 60-413 POZNAN POLAND Tel: 0048 (0) 61 843 5540 Fax: 0048 (0) 61 843 5541 Contact: DOROTA ZDZIEBKOWSKA Email: biuro@grupazachodnia.pl Website: www.grupazachodnia.pl WAXDECOR ARTIGOS DECORATIVOS, LDA (PORTUGAL) ZONA INDUSTRIAL DA MAIA I SETOR 10 LOTE 360 4475-053 BARCA PORTUGAL Tel: 00351 (0) 229060068 Fax: 00351 (0) 229060068 Contact: MIGUEL SILVA Email: waxmiguel@vizzavi.pt Website: www.waxdecor.pt YANKEELAND (ROMANIA) STR. SOS. COLENTINA NR. 21 BL. R24, SC A AP.19 BUCARESTI, SECTOR 2 ROMANIA Tel: 0040 (0) 722 45 02 02 Fax: 0040 (0) 31 8023952 Contact: MAGDA VELEV Email: magda.velev@yankeeland.ro Website: www.yankeeland.ro HOLLEX SLOVAKIA, S.R.O. (SLOVAKIA) NADRAZNA 34, 900 28 IVANKA PRI DUNAJI SLOVAKIA Tel: 00421 (0) 905 727 072 Fax: 00421 (0) 245 944 427 Email: dekoracie@hollex.sk Website: www.hollex.sk ZARA D.O.O. VONJ NARAVE (SLOVENIA) GUBEVA ULICA 4 3000 CELJE SLOVENIA Tel: 00386 (0) 3 493 00 23 Fax: 00386 (0) 3 493 00 24 Email: info@vonjnarave.si Web: www.vonjnarave.si

DECORATORS WAREHOUSE (SOUTH AFRICA) CAPRICORN PARK, MUIZENBERG 7948, CAPE TOWN PO 39227 SOUTH AFRICA Tel: 0027 (0) 217 887408 Fax: 0027 (0) 217 887461 Contact: ALON SMILY E-mail: alon@dwh.co.za Website: www.dwh.co.za HELENA LLEBARIA (SPAIN) POL. IND. CAN. MASCARO, NAVE 2 08756 LA PALMA DEL CERVELLO BARCELONA SPAIN Tel: 0034 (0) 936 720 221 Fax: 0034 (0) 936 720 902 Contact: GRISELDA BOIX Email: helle@bolesdolor.com Website: www.bolesdolor.com TL MANSSONS AB (SWEDEN & NORWAY & FINLAND) TL MNSSONS AB OLOFSDALSVGEN 23 BOX 7089 300 07 HALMSTAD Tel: 0046 35 370 88 Fax: 0046 35 372 83 Contact: LEINE&TOMAS MANSSON Email: info@manssons.se Website: www.manssons.se SPIRIG AG (SWITZERLAND) BURGLENSTRASSE 33, 8570 WEINFELDEN SWITZERLAND Tel: 0041 (0) 71 626 23 40 Fax: 0041 (0) 71 622 51 35 Contact: REBEKKA SPIRIG Email: info@yankeecandle.ch Website: www.yankeecandle.ch YANKEE CANDLE (EUROPE) LTD (UK & DENMARK & FRANCE & IRELAND) CABOT PARK POPLAR WAY EAST AVONMOUTH BRISTOL, BS11 0YH UNITED KINGDOM Tel. : +44 (0)117 3161200 Fax : +44 (0)117 3161400 Email : sales@yankeecandle.co.uk Internet : www.yankeecandle.co.uk

feelings of freshness.

{platinum}

BEACH WOOD Seasoned by the elements this modern blend of vetiver, salt air and driftwood creates an intriguing fragrance.

SUN & SAND A tropical beach breeze of sweet orange flower, lemony citrus, fresh lavender and powdery musk.

{platinum}

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NATURES PAINTBRUSH A perfect day captured in radiant, aromatic strokes of brisk air, spicy woods and warm musk.

PINK SANDS Its an exotic island escape in the beautiful mix of bright citrus, sweet florals and spicy vanilla.

LEMON LAVENDER Clean and inviting a powdery fresh blend of tangy lemon citrus and sweet lavender flowers.

{platinum}

FRENCH LAVENDER Like a stroll in sunny Provence where the lovely, tranquil scent of aromatic lavender fills the air

MIDSUMMERS NIGHT An intoxicating and masculine blend of musk, patchouli, sage and mahogany cologne.

{platinum}

NEW ! BLISSFUL AUTUMN Reminiscent of crisp autumn air with orchard fruit breezes blissfully brisk and woody.

COASTAL WATERS Clean and bracing the rush of cool ocean spray from the breaking surf clears the mind and refreshes the soul.

RIVER VALLEY A cool and calm stroll by the river... watery green notes with hints of sage, amber and oak.

BEACH WALK Refreshing salt water and sea musk warmed with sunny notes of tangerine and orange blossom.

{platinum}

Food & Spice

From

fresh baked desserts to prized cooking spices, these irresistibly

delicious aromas make a home feel

cosy and inviting.
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FRENCH VANILLA Sweet and traditional, the source of the vanilla fragrance is oil extracted from tropical orchids.

STRAWBERRY BUTTERCREAM Yum an absolutely luscious treat of plump, sweet strawberries buried in rich whipped cream.

NEW ! CAMOMILE TEA The wonderfully soothing aroma of camomile and honey steeped with tea leaves and a touch of citrus zest.

VANILLA CUPCAKE The rich, creamy aroma of vanilla cupcakes with hints of lemon and lots of buttery icing.

{platinum}

WARM SPICE Deliciously indulgent and creamy a classic blend of vanilla, brown sugar, cinnamon and nutmeg.

CINNAMON STICK The fragrant mystery of imported cinnamon bundled with cloves.

{platinum}

SPICED ORANGE This bright, cheery blend of sunny citrus and snappy ginger is the perfect winter warmer.

NEW ! HONEY & SPICE Golden nectar and sugar cane mingle with cinnamon stick and cocoa to create this gourmand concoction.

MACINTOSH SPICE Simply delicious crisp, slightly tart apple slices sprinkled with freshly ground cinnamon.

KITCHEN SPICE This modern blend of sweet orange, clove, ginger and cinnamon is a new take on pantry favourites.

NEW ! RED VELVET A most decadent creation of creamy frosting atop moist cake and a touch of brown sugar. So very sweet!

HOME SWEET HOME A heartwarming blend of cinnamon, baking spices, and a hint of freshly poured tea.

{platinum}

Festive
From evergreens to cookies, these

delightfully happy seasonal

scents

celebrate favourite

Christmas and winter traditions. C

NEW !
WINTER WONDERLAND So real you can almost hear sleigh bells the tingle of a frosty breeze blowing through icy pines. WHITE CHRISTMAS Theres a quiet Christmas beauty blend of woodsy evergreens and cool, freshly fallen snow. CHRISTMAS ROSE Christmas memories bloom in the authentic perfume of delicate rose petals with a hint of pine. SNOW IN LOVE Fall in love with this delightful blend of creamy, comforting woods and wintry powder freshness. SPARKLING SNOW The crisp, naturally fresh scent of gleaming, snow-covered pines.

NEW !
SUGARED APPLE A deliciously sweet apple treat a perfect recipe of juicy apples sprinkled with sugar and vanilla.

CHRISTMAS CUPCAKE An irresistible treat rich, moist vanilla cupcake covered with sweet buttery holiday icing.

CHRISTMAS COOKIE Buttery rich, vanilla scented, holiday sugar cookies.

SPARKLING CINNAMON Holiday glow the spicy warmth of real imported stick cinnamon with a hint of cloves.

CHRISTMAS EVE Traditional holiday scents of a warm hearth, sugared plums, and candied fruits.

RED BERRY & CEDAR Welcome the season with the delicious holiday aroma of tart red currants and warm cedarwood.

NEW !
HAPPY CHRISTMAS Glad tidings of Christmas joy come wrapped in the happy scent of holiday pines and festive fruits. RED APPLE WREATH A happy holiday homecoming with the festive aroma of sweet apples, cinnamon, walnuts and maple. CHERRIES ON SNOW An enchanted, sparkling blend of bright, juicy cherries with sweet almonds and an icy freshness. CHRISTMAS TREE Like going out in the snow to find that special tree fresh, familiar pine with crisp eucalyptus. APPLE & PINE NEEDLE Popular pine gets a fruity twist as crisp apple notes are combined with pine needle, cypress and cedarwood.

Fruit

From berry patches to citrus groves, these mouthwatering scents capture all the juicy sweetness and
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lively tanginess of sun-ripened fruit.

SICILIAN LEMON A bright & sunny citrus perfectly ripe, with a naturally sweet and refreshing scent.

SPARKLING LEMON Effervescent sweet Meyer Lemon with notes of energetic citrus lime and bergamot orange.

MANGO PEACH SALSA Sweet and zesty juicy mangoes and peaches livened with citrus, ginger flowers and pink pepper.

FRUIT FUSION Summer-licious berries, orange and lime make this sunny fruit blend refreshingly tart and sweet.

BLACK CHERRY The absolutely delicious sweetness of rich, ripe black cherries.

NEW ! CRANBERRY ICE

Refreshingly tart and sweet! A cool, stimulating rush of frosty red fruits bursting with a tangy sweetness.

{platinum}

MANDARIN CRANBERRY Bursting with the vibrant, fruity sensation of sweet, sunny oranges and crisp, tangy cranberries.

SWEET STRAWBERRY The essence of perfectly ripe strawberries sprinkled with sugar.

CRANBERRY CHUTNEY A delicious reminder of Thanksgiving dinner tangy, fresh cranberries with orange zest and raisins.

PINK DRAGON FRUIT Colourful and intriguing theres a lure of adventure in the sweet aroma of this tropical fruit.

BAHAMA BREEZE Theres cool summer refreshment in this tropical blend of pineapple, grapefruit and mango.

WILD PASSION FRUIT Bright and vivacious this exotic passion fruit is blended with melon and mandarin.

VANILLA LIME Smooth and refreshing the creamy richness of vanilla with sweet cane sugar and a zesty lime twist.

{platinum}

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Floral

Like spring in

beautiful, alluring essences of

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bloom, these scents are alive with the

fresh, fragrant garden flowers.

WEDDING DAY Always in good taste a sophisticated and soothing blend of florals and subtle fruits.

WHITE GARDENIA So captivating the stunning royal beauty of lush white gardenias in full bloom.

LOVES ME, LOVES ME NOT A fresh field daisy with pretty white petals just waiting to be plucked oh, the anticipation!

MIDNIGHT JASMINE A seductively lush perfume of water jasmine, sweet honeysuckle, neroli, and mandarin blossom.

{platinum}

TRUE ROSE Alluring, rich and velvety as fragrant as a bouquet of flawless deep red roses.

FRESH CUT ROSES An intoxicating English garden of fragrant heirloom roses.

{platinum}

PINK LADY SLIPPER A wonderfully soft and sweet spring bouquet, reminiscent of lovely rose petals, jasmine and violets.

BEACH FLOWERS Like delicate keepsakes the sea the seductive scent of tuberose, lily and hyacinth blossoms balanced with soft watery notes.

LILAC BLOSSOMS An alluring grove of lavender, white, and deep purple lilacs.

GARDEN SWEET PEA The sweet perfume of delicate blooms accented with hints of pear, peach, freesia and rosewood.

GARDEN HIDEAWAY A peaceful escape filled with the sweet scent of beautiful garden flowers.

{platinum}

{platinum}

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PLATINUM FRAGRANCES
Best-sellers that are at the core of success
These Platinum fragrances should be at the core of every selection. These are the proven top-selling fragrances that are always in high demand. They are also the fragrances that define the Yankee Candle brand in the minds of consumers.

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 Cinnamon Stick Home Sweet Home Black Cherry MidSummers Night Lemon Lavender Sun & Sand Fresh Cut Roses

Lilac Blossoms Midnight Jasmine Garden Sweet Pea Clean Cotton Beach Walk Vanilla Lime Vanilla Cupcake

BURN TIMES:
Jar Candles Large=110-150 hours Medium = 65-90 hours Small = 25-40 hours Tumbler Candles Large 2-wick = up to 85 hours Medium = 40-50 hours Small = 35-45 hours Samplers = up to 15 hours each Tarts = approximately 8 hours each Tea Lights = 4-6 hours each

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JULY

AUGUST

SEPTEMBER

French Lavender Baby Powder Midsummers Night

Warm Spice Cranberry Chutney River Valley

Black Cherry Kitchen Spice Vanilla Satin

OCTOBER

NOVEMBER

DECEMBER

Mandarin Cranberry Cinnamon Stick Mango Peach Salsa

Spiced Orange Christmas Cupcake Christmas Eve

Christmas Rose Cherries on Snow Christmas Tree

JANUARY

FEBRUARY

MARCH

Fresh Cut Roses Fluffy Towels Lemon Lavender

True Rose Soft Blanket Strawberry Buttercream

White Gardenia Garden Sweet Pea Vanilla Lime

APRIL

MAY

JUNE

Clean Cotton Pink Lady Slipper Coastal Waters

Beach Wood Sicilian Lemon Loves Me, Loves Me Not

Midnight Jasmine Beach Flowers Pink Sands

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FOM & BOGO50

Our FOM and BOGO50 are two well-established promotions that have virtually universal appeal in encouraging customers to come in regularly to take advantage of these special values. Choose either one and enjoy both increased traffic and sales.

Give your customers a strong incentive to buy now and later

Our Buy 1, Get 1 50% Off (BOGO50) promotion is a hit with many Yankee Candle retailers, producing higher sales transactions, greater sales lift and increased margin.

HOW IT WORKS:
Every month promote three popular fragrances by ordering any combination of the large jars and the large 2-wick tumblers from the recommended fragrances.

PROMOTION:
Buy 1, Get 1 50% Off all three seasonal fragrances for the month! (Higher price prevails.)

RETAILER INCENTIVE:
Receive 15% off all three fragrances. Ask your Customer Care Advisor for details.

BOGO50 BENEFITS:
increases sales transactions BOGO50 has a higher perceived value promotional signage is available

Our Fragrance of the Month (FOM) promotion is one of the best and fastest ways to grow your customer base and get repeat business.

HOW IT WORKS:
Every month, choose to promote one or two seasonal fragrances (from those numbered 1 and 2 in the chart at left) in all home fragrance and candle styles.

RETAILER INCENTIVE:
Receive up to 20% off all candle product forms in the FOM fragrance. Ask your Customer Care Advisor for details.

CONSUMER PROMOTION:
25% off the selected fragrance(s) of the month!

FOM BENEFITS:
helps drive impulse sales encourages add-on sales, helping increase average transactions promotional signage available

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Autumn
Combi Display Assortment
Over 65% of all candle sales occur in the second half of the year, so its essential to understand your customers changing seasonal preferences and adjust your fragrance assortment accordingly in order to maximise your sales potential. Autumns cooler days and focus on the harvest make it the season for baking, which leads to a strong demand for Food & Spice scents, followed by Fresh and Fruit fragrances.

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1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15.

40
16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. Kitchen Spice Sparkling Cinnamon True Rose NEW Q3 Red Velvet Mandarin Cranberry Cherries On Snow Sweet Strawberry Home Sweet Home Pink Lady Slipper Lemon Lavender Midsummers Night Garden Sweet Pea NEW Q3 Blissful Autumn Beach Walk Vanilla Lime 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20.

Fragrance (3 Combi)
Recommended Autumn Assortment
Clean Cotton Soft Blanket Fluffy Towels Midnight Jasmine Christmas Cupcake Christmas Cookie Vanilla Satin Sicilian Lemon Mango Peach Salsa NEW Q3 Honey & Spice Cinnamon Stick Spiced Orange Fruit Fusion Macintosh Spice Black Cherry

Fragrance (4 Combi)
Recommended Autumn Assortment
Clean Cotton Soft Blanket Fluffy Towels Midnight Jasmine Strawberry Buttercream Christmas Cupcake Christmas Cookie Vanilla Satin Beachwood NEW Q3 Camomile Tea Sicilian Lemon Mango Peach Salsa NEW Q3 Honey & Spice Cinnamon Stick Spiced Orange Fruit Fusion Natures Paintbrush Macintosh Spice Cranberry Chutney Black Cherry 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. Kitchen Spice Sparkling Cinnamon True Rose NEW Q3 Red Velvet Christmas Eve Mandarin Cranberry Cherries On Snow Sweet Strawberry Home Sweet Home Fresh Cut Roses Pink Lady Slipper Lemon Lavender Midsummers Night Garden Sweet Pea NEW Q3 Blissful Autumn River Valley Beach Walk Bahama Breeze Wild Passion Fruit Vanilla Lime

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50
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15.

Fragrance (5 Combi)
Recommended Autumn Assortment
Baby Powder Clean Cotton Sandalwood Vanilla Soft Blanket Loves Me, Loves Me Not Fluffy Towels Midnight Jasmine Strawberry Buttercream Christmas Cupcake Christmas Cookie Vanilla Satin Beachwood Warm Spice NEW Q3 Camomile Tea Sicilian Lemon 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. Sparkling Lemon Vanilla Cupcake Mango Peach Salsa New Q3 Honey & Spice Cinnamon Stick Spiced Orange Fruit Fusion Natures Paintbrush Macintosh Spice Cranberry Chutney Black Cherry Kitchen Spice Sparkling Cinnamon True Rose NEW Q3 Red Velvet 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45. Christmas Eve Mandarin Cranberry Cherries On Snow Sweet Strawberry Pink Dragonfruit Home Sweet Home Fresh Cut Roses Pink Sands Pink Lady Slipper Lemon Lavender Midsummers Night Garden Sweet Pea NEW Q3 Blissful Autumn Coastal Waters River Valley 46. 47. 48. 49. 50. Beach Walk Bahama Breeze Wild Passion Fruit Vanilla Lime Christmas Tree

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Christmas
Combi Display Assortment
Over 65% of all candle sales occur in the second half of the year, so its essential to understand your customers changing seasonal preferences and adjust your fragrance assortment accordingly in order to maximise your sales potential. As Christmas approaches, customers look to rekindle fond memories of past celebrations with our Festive fragrance, while Food & Spice and Fruit scents also remain popular.

30
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15.

40
16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. Black Cherry Kitchen Spice Sparkling Cinnamon True Rose Christmas Eve NEW Q3 Red Velvet NEW Q4 Cranberry Ice Mandarin Cranberry Cherries On Snow Home Sweet Home Lemon Lavender Midsummers Night NEW Q3 Blissful Autumn Vanilla Lime Christmas Tree 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20.

Fragrance (3 Combi)
Recommended Christmas Assortment
Clean Cotton Christmas Rose Snow in Love Soft Blanket Midnight Jasmine Christmas Cupcake Christmas Cookie Vanilla Satin Mango Peach Salsa NEW Q3 Honey & Spice Cinnamon Stick Spiced Orange Fruit Fusion Macintosh Spice Vanilla Cupcake

Fragrance (4 Combi)
Recommended Christmas Assortment
Clean Cotton Christmas Rose Snow in Love Soft Blanket Sparkling Snow Fluffy Towels Midnight Jasmine Christmas Cupcake Christmas Cookie Vanilla Satin Warm Spice NEW Q3 Camomile Tea Vanilla Cupcake Sicilian Lemon Mango Peach Salsa NEW Q3 Honey & Spice Cinnamon Stick Spiced Orange Fruit Fusion Macintosh Spice 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. Cranberry Chutney Black Cherry Kitchen Spice Sparkling Cinnamon True Rose Christmas Eve NEW Q3 Red Velvet Red Apple Wreath NEW Q4 Cranberry Ice Mandarin Cranberry Cherries On Snow Home Sweet Home Pink Lady Slipper Lemon Lavender Midsummers Night NEW Q3 Blissful Autumn Wild Passion Fruit Vanilla Lime Christmas Tree NEW Q4! Apple and Pine Needle

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50
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15.

Fragrance (5 Combi)
Recommended Christmas Assortment
White Christmas Clean Cotton Christmas Rose Snow in Love Soft Blanket Sparkling Snow Fluffy Towels NEW Q4 Sugared Apple Midnight Jasmine Strawberry Buttercream Christmas Cupcake Christmas Cookie Vanilla Satin Beachwood Warm Spice 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. NEW Q3 Camomile Tea Sicilian Lemon Vanilla Cupcake Mango Peach Salsa NEW Q3 Honey & Spice Cinnamon Stick Spiced Orange Fruit Fusion Natures Paintbrush Macintosh Spice Black Cherry Kitchen Spice Sparkling Cinnamon True Rose Christmas Eve 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45. NEW Q3 Red Velvet Red Apple Wreath NEW Q4 Cranberry Ice Mandarin Cranberry Cherries On Snow Sweet Strawberry Pink Dragonfruit Home Sweet Home Fresh Cut Roses Pink Lady Slipper Lemon Lavender Midsummers Night Garden Sweet Pea NEW Q3 Blissful Autumn River Valley 46. 47. 48. 49. 50. Beach Walk Wild Passion Fruit Vanilla Lime Christmas Tree NEW Q4 Apple and Pine Needle

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COMBI DISPLAY STAND These versatile combi display units can also be used to display more than just candles accessories, home fragrance, Aromatherapy Spa, and more! Available in Serenade or Swiss Pear. 120 x 60 x 215 cm.

Furniture Style: Modern Combi Display Unit

SHOWCASE STAND A versatile free-standing display unit

which can be shopped from all sides. Suitable for larger stores which cannot offer perimeter wall space. Available in Serenade or Swiss Pear. 386 x 70 x 147 cm (Large) and 276 x 70 x 147 cm. (Small)

CUBE DISPLAY Holds multiple Yankee

products; slat wall construction; includes 16 adjustable shelves; available in Serenade or Swiss Pear. 100 x 100 x 150.9 cm.

Available to selected accounts only.

H STAND FREESTANDING UNIT that can be

shopped on four sides; includes eight adjustable shelves 90 x 25 cm. Available in Serenade or Swiss Pear. 125 x 70 x 148 cm.

COMBI DISPLAY CORNER UNIT 10 jars left to right; includes down lights and illuminated Yankee Candle logo. Corner unit measures 80 x 80 x 215 cm with three adjustable shelves. Available in Serenade or Swiss Pear

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Furniture Style: Modern Combi Display Unit

DISPLAY FURNITURE & TOOLS

Help sales through brand recognition, shopping simplicity, space efficiency and ease of restocking

NESTING TABLES A new dimension in display flexibility! The three sizes are versatile and can be used individually or together in any number of combinations. Large 55 x 100 x 82 cm. Medium 50 x 80 x 70 cm. Small 45 x 60 x 57 cm. Table top display 81 x 30.5 x 76 cm. Available in Serenade or Swiss Pear.

SPINNING DISPLAY STANDS

Freestanding spinner unit (right); slat wall pegs included; available in Serenade or Swiss Pear; 65 x 65 x 133 cm. Two-sided spinner (far right) holds three rows of travel air fresheners; 26 x 21 x 63.5 cm.

A STAND Free-standing walk around unit which can be shopped from two sides. Ideal for highlighting promotions. 5 adjustable shelves. 185 x 50 x 50 cm. Available in Serenade or Swiss Pear.

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Natures Paintbrush

Large jar (10) Medium Jar (6) Small jar (6) Tea Lights (4 boxes) Samplers & Tarts (1 box ea) Large Tumbler (6) Medium Tumbler (4) Regular Tumbler (6)

Vanilla Satin

Large jar (16) Medium Jar (6) Small jar (12) Tea Lights (4 boxes) Samplers & Tarts (1 box ea) Large Tumbler (6) Medium Tumbler (4) Regular Tumbler (8)

Blissful Autumn

Large jar (10) Medium Jar (6) Small jar (6) Tea Lights (4 boxes) Samplers & Tarts (1 box ea) Large Tumbler (6) Medium Tumbler (4) Regular Tumbler (6)

AUTUMN OUTPOST DISPLAYS

Reap more impulse sales outside the combi! Increase your seasonal impulse sales by putting the right products in an outpost display where consumers cant miss them. For autumn, weve put together a perfect assortment that will catch customer attention and grow sales. The rich scents in our candle display capture the comforting warmth of home and hearth that consumers seek during this season. Use our outpost recommendations to order the right mix products, then display with your own seasonal decorations.

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Christmas Tree

Snow in Love

Large jar (8) Medium Jar (6) Small jar (6) Tea Lights (4 boxes) Samplers & Tarts (1 box ea) Large Tumbler (5) Medium Tumbler (6) Regular Tumbler (4)

Large jar (13) Medium Jar (10) Small jar (6) Tea Lights (4 boxes) Samplers & Tarts (1 box ea) Large Tumbler (6) Medium Tumbler (3) Regular Tumbler (4)

Cherries on Snow
Large jar (8) Medium Jar (6) Small jar (6) Tea Lights (4 boxes) Samplers & Tarts (1 box ea) Large Tumbler (5) Medium Tumbler (6) Regular Tumbler (4)

Sparkling Snow
Large Jar (12) Medium Jar (8) Small Jar (6) Botanical Reeds(6) Large Tumbler (6) Medium Tumbler (12) Regular Tumbler (4) Room Spray (2 boxes)

Sparkling Cinnamon
Large Jar (9) Medium Jar (6) Small Jar (6) Botanical Reeds(6) Large Tumbler (12) Medium Tumbler (6) Regular Tumbler (6) Room Spray (2 boxes)

CHRISTMAS OUTPOST DISPLAYS

Get off the shelf and wrap up more impulse sales! Decorating. Gift-giving. During Christmas, customers are primed to buy candles and home fragrancing to celebrate their favourite traditions. Give them what they want with two perfect assortments candles only and candles plus home fragrancing of our cheerful Festive fragrances which help them joyfully share the spirit of the season. Use our outpost recommendations to order the right mix products, then display with your own seasonal decorations.

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Fresh Cut Roses

Large Jar (24) Medium Jar (6) Small Jar (6) Large Tumbler (12) Medium Tumbler (6)

Wedding Day
Large Jar (24) Medium Jar (6) Small Jar (6) Large Tumbler (12) Medium Tumbler (6)

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Large jar (12) Medium Jar (6) Small jar (3) Samplers Votive Candles (1 Box) Tarts Wax Potpourri (1 Box) Scented Tea Lights (1 Box of 12)

Soft Blanket

Large jar (12) Medium Jar (6) Small jar (3) Samplers Votive Candles (1 Box) Tarts Wax Potpourri (1 Box) Scented Tea Lights (1 Box of 12)

Baby Powder

SPECIAL OCCASION OUTPOST DISPLAYS

Never miss an opportunity to celebrate more sales
The biggest events in life happen year round! Create special occasion outpost displays to remind your customers that you offer the perfect products for celebrating weddings (Fresh Cut Roses and Wedding Day candles) and births (Soft Blanket and Baby Powder candles). Combined with appropriate accessories and decorations, these outpost displays will stimulate sales and give you a reason to celebrate.

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MARKETING TOOLBOX

Solutions to help your sales grow! Fast, easy and free access to all things Yankee Candle photography, signage, planograms and more!

New Features!
Yankee Candle Marketing Toolbox at www.yankeecandle.co.uk

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Easily find the information that matters to you. Search, view or download documents easily and efficiently. - Electronic catalogs - Online order form - Merchandising tips - Planograms - Product photography - In-store signage - Logos and more

the Month

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details.

The Marketing Toolbox is a fast, effective, and simple way to build circulars and bulk emails. We even use the images to support our social networking!
Sarah Browne, Perfect Gifts, Manchester, UK

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