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The water initiative was a global Unilever project aiming to provide clean drinking water to the people of the world. When India was selected to be the lead country, HUL was given the task of developing the product for this initiative. HUL followed a radically different process in developing the "Pureit" than what is considered the usual norm of the company.
The water initiative was a global Unilever project aiming to provide clean drinking water to the people of the world. When India was selected to be the lead country, HUL was given the task o…