2012 Ncaa MFF Style Guide 6.2.11

2012 NCAA
Final Four
NEW ORLEANS 2
Table of Contents
Introduction 3
About the NCAA
4
NCAA Core Messages 4
Activating the Look 5
Advertising 5
Components of the Dcor Plan 5
Citywide 5
Clean Zone 5
2012 NCAA
Final Four
Logo 6
Correct Use and Preferred Version 6
Additional Logo Use 7
Material Availability 7
Incorrect Use 8
Art Elements 9
Primary Color Palette 9
Background Elements 10
Layering Elements 11
Typography Lock-Ups 12
Primary Typography 13
Secondary Typography 13
Tertiary Typography 13
Design Element Combinations 14
Applying the Design System 14
Design System 15
Level 1 15
Level 2 16
Level 3 17
Level 4 18
Executions of Combinations 19
Large and Small Directional Signs 19
Retractable Banner Stands 20
Hotel Keycard 21
Welcome Banner 22
Street Pole Banners 23
Name Tag/Welcome Button/Lapel Pins/
Souvenir Pins/Wristbands/Credentials 24
NCAA Trademarks/Guidelines 25
NCAA Trademark Protection Language 25
Working with NCAA Trademarks 26
Commercial Venue Name Use 26
Additional Internet Use 27
Timelines 28
Additional Information/Key Contacts 31
Licensees 31
Turner/CBS 31
77992-01
2012 NCAA
Final Four
NEW ORLEANS 3
Introduction
The 2012 NCAA Final Four Style Guide is a key
component of the NCAA brand management
strategy. Building the equity of the NCAA Final
Four mark can only be accomplished by adhering
to these guidelines. Through the consistent
application and usage of NCAA logos in all
graphic applications, the NCAA will continue to
build a strong and identifiable brand. The NCAA
may revise these terms and conditions at any
time. Users are bound by these revisions and
should periodically visit the NCAA Website
(NCAA.org) to review the current terms and
conditions. Information on the NCAA Website is
subject to change without notice.
This document contains the guidelines for usage
of the 2012 NCAA Final Four logo, and it is the
responsibility of those who execute/
activate materials to observe these guidelines.
The reproduction art is available for use in
approved activities related to the NCAA Final
Four. The logo is a trademark of the NCAA and
must be reproduced in the configurations and
colors as shown in this document. No variations
in its design other than those provided will be
approved. Please note that all uses of NCAA
graphics and marks must be pre-approved by
the NCAA Basketball Staff.
For your convenience, all marks, design elements
and production templates seen in this document
are available via your NCAA representative.
Whenever possible, please use the art files
provided. DO NOT distort, add to or change any
of the files. Again, all uses of NCAA graphics
and marks must be pre-approved by the NCAA
Basketball Staff.
Welcome to the 2012 NCAA
Final Four
Style
Guide. This guide provides guidelines, reference
material and information on the visual
components of the 2012 NCAA Final Four. This
guide is a tool to manage the NCAA Final Four
"look."
The NCAA Final Four name and logo are
registered marks of the NCAA. NCAA corporate
champions/partners, licensees and the NCAA's
television partners have exclusive rights to the
use NCAA logos and marks for promotional
purposes. The use of NCAA logos or marks by
entities other than the aforementioned, including
host institutions or conferences, must be
approved by the NCAA Basketball Staff.
While every effort has been made to provide a
comprehensive and accurate summary of the
2012 NCAA Final Four style, the information in
this guide is not intended to supersede, override
or affect the interpretation of any of the rights
and obligations of the NCAA.
While this style guide provides guidelines for the
correct usage of marks and graphics, final
designs of all applications must be reviewed and
approved by the NCAA Basketball Staff before
production. In the event this guide requires
clarification, the NCAA will provide such
interpretations at its sole discretion.
2012 NCAA
Final Four
NEW ORLEANS 4
About the NCAA
The National Collegiate Athletic Association

(NCAA) is a voluntary, membership-led
organization made up of more than 1,300
colleges and universities, conferences and other
groups. Together, our members make rules and
regulations to serve the student-athlete and
preserve the integrity of intercollegiate athletics.
There are approximately 125 committees of
presidents, athletics directors, conference
commissioners, coaches, faculty members and
student-athletes from NCAA schools and
conferences working to create these guidelines.
Each year, more than 400,000 student-athletes
compete in three divisions (Division I, Division II
and Division III) in 23 sports. Annually,
approximately 54,000 student-athletes compete
in 89 NCAA championships. Three of these
championships rifle, fencing and skiing are
co-ed championships.
NCAA championship events are held at more
than 700 sites each year.
NCAA CORE MESSAGES
The NCAA is a membership-led association of
conferences, affiliated organizations and
collegiate institutions with athletics programs.
We are committed to protecting the best interests
of student-athletes.
We are committed to providing quality educational
experiences to student-athletes.
We are committed to supporting athletics
participation opportunities for student-athletes.
CORE PURPOSE
The core purpose of the NCAA is to govern
competition in a fair, safe, equitable and
sportsmanlike manner, and to integrate
intercollegiate athletics into higher education so
that the educational experience of the student-
athlete is paramount.
2012 NCAA
Final Four
NEW ORLEANS 5
Activating the Look
CLEAN ZONE
The LOC and the NCAA shall establish areas
(within at least a multi-block radius around the
primary NCAA and NABC hotels, team hotels,
convention center, Bracket Town venue, The Big
Dance Concert Series location and competition
facility) that on public property, on the exterior
of private property, and on private properties
with temporary structures shall be free of
temporary promotional and commercial
activities that are not authorized by the NCAA.
Every effort should be made to assure that the
host city's airports shall be included as part of
the clean zone or the restrictions and guidelines
thereof.
The purposes of the clean zone are to: (1) minimize
commercialization; (2) create a clean, safe and
vibrant environment; and (3) allow the NCAA to
offer activities and official events that provide
limited and tasteful recognition to selected
commercial entities associated with those
activities and events. Except where specifically
noted, restrictions apply to temporary signage,
sale or distribution of products, as well as the
conduct of entertainment on public and privately
owned exterior spaces, and within temporarily
enclosed spaces.
ADVERTISING
All signage shall comply with the facility signage
policy as outlined in the Facility Section located
in the Final Four Operations Manual.
COMPONENTS OF THE NCAA FINAL FOUR
DCOR PLAN
Final Four Citywide Plan [to include, but not
be limited to: playing facility, convention
center, airport, NCAA headquarters hotel,
downtown proper, etc.]*
NCAA fan and community events.
Local Organizing Committee (LOCj projects.*
NCAA sponsors/vendors.
NCAA projects.*
*Dcor elements must be designed by the
NCAA's preferred graphics provider, Sport
Graphics. Printing and installation of dcor
projects may be produced locally by a provider
identified by the NCAA and LOC.
CITYWIDE
The citywide dcor plan shall include, but not
be limited to, banners in high traffic areas, the
NCAA headquarters hotel, interior and exterior
of the competition venue, convention center,
NCAA special event locations and airport. All
dcor elements must be free of commercial
marks.
The NCAA shall not enter into any
joint-indemnification agreements with the LOC
in connection with the display of citywide
decorations.
Co-branding is prohibited unless pre-approved
by the NCAA.
2012 NCAA
Final Four
NEW ORLEANS 6
2012 NCAA
Final Four
Logo
CORRECT USE AND PREFERRED VERSION
The Final Four logo should be the cornerstone of
all printed and environmental graphic elements.
The full-color logo is the preferred version, and
should be used as frequently as possible.
The logo is a trademark of the NCAA and must
be reproduced in the configurations and colors
shown in this document. No variation in its
design, other than what is provided, will
be approved.
The NCAA Final Four logo must be used in its
entirety in all applications.
Always use the symbol (registered trademarkj
in conjunction with the Final Four logo, as seen
in the example below. (After NCAA; after Four in
Final Four)
Please do not stretch, distort or alter the logo.
The NCAA Final Four logo should be the dominant
element in all applications in which it is present.
This guide should not be used to match color
for final production pieces Pantone color
references are provided.

PMS 300
PMS 7499/7403
PMS 419/370
PMS 167
PMS B|AOK
PMS 4535

PMS 165

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Final Four
NEW ORLEANS 7
ADDITIONAL LOGO USE
LINE ART
For items printing in black and white or for items
with limited budgets or production limitations, a
one-color version may be used. If an item is
black and white, the preferred logo version is
line art; do not convert the full-color logo to
grayscale. All items using the line-art logo must
be pre-approved by the NCAA.
EMBROIDERY AND SCREEN PRINT
A special version of the logo has been created
for embroidery and screen print applications.
Do not use this version for any other application.
All embroidery and screen print uses must be
pre-approved by the NCAA.
MATERIAL AVAILABILITY
The marks are created as vector (EPS) files.
Additional raster (JPG) files also are available.
Entities that have obtained an appropriate
password from the NCAA may retrieve any
NCAA logos by visiting NCAAlogos.com.
LINE ART
EMBROIDERY AND SCREEN PRINT
2012 NCAA
Final Four
Logo

PANT NE 4 35

100% K
0% K

ve any NCAA ogos b sit ng N AA gos com
0 % K
0% K

PAN NE BLA K C

100% K
0% K

nd

M 30

PMS 4 9/370
PMS 167
S B| OK

PMS 300
PMS 1205
PMS 575
PMS 167
PMS B|AOK
PMS 4535
PM 165

0 K

/7 3

PMS 4

PMS 300
PMS 575
PMS 167
PMS B|AOK 20%

2012 NCAA
Final Four
NEW ORLEANS 8
YZ
XX
XX
XX
XX
XX
INCORRECT USE
Variations of the NCAA Final Four mark are not
permitted (examples of incorrect uses are shown
to the left). These variations in the design will
compromise the integrity and unifying function
of the NCAA identity. Elements and parts of the
logo should never be separated. Color variations
of the logo are not allowed.
Do not condense or expand
the mark in any way.
Do not create an outline
of the mark.
Do not introduce any
other color.
Do not alter the orientation
or arrangement of the logo.
Do not crop the mark
in any way.
Do not reproduce the
mark on a visually
distracting background.
Do not add additional
elements to the logo such
as rules.
Do not use the embroidery
and screen print version on
print materials.
Do not place the logo in
proximity to any
corporate mark.
Do not convert the
full-color logo to
grayscale.
2012 NCAA
Final Four
Logo
2012 NCAA
Final Four
NEW ORLEANS 9
Art Elements
PRIMARY COLOR PALETTE
PMS 3025
CMYK: 100/49/25/17
PMS 633
CMYK: 100/19/25/0
PMS 1525
CMYK: 7/56/100/9
PMS 7406
CMYK: 0/19/100/0
PMS 575
CMYK: 65/17/100/38
PMS 369
CMYK: 51/0/100/13
PMS 1805
CMYK: 0/85/100/25
PMS 1665
CMYK: 0/72/100/0
The gradient includes a PMS color from the
color palette, but has been converted to CMYK
for better reproduction.
Individual PMS colors should not be used alone;
colors should always be used to create a
radial gradient.
For your convenience, these color swatches are
included on the enclosed CD.
PATTERN PALETTE
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Final Four
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Art Elements
PATTERN
These patterns impart a sense of New Orleans'
style and lend a festive air to the look.
NEW ORLEANS IMAGERY
The images selected call on traditional New
Orleans scenery and landmarks. They create a
nostalgic and accurate representation of New
Orleans' style and spirit.
PLAYER IMAGERY
The player images receive a duo-tone color
treatment and reveal the intensity of the game
with their athletic motion and energy.
BACKGROUND ELEMENTS
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Final Four
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Art Elements
BORDER RULE AND CORNER ELEMENTS
The border rule creates a stage for content while
the corner elements mimic wrought iron and
bring a sense of New Orleans aesthetic to the
overall feeling of the "look."
SIZE AND PROPORTION
The Final Four logo should be the dominant
element on the item on which it is printed. The
design elements should accent, not overpower,
the Final Four logo. Adequate space for any
accompanying message should be allowed, but
should never overpower the Final Four logo.
LAYER NG ELEMENTS

o ght I on

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Final Four
NEW ORLEANS 12
Art Elements
TYPOGRAPHY LOCK-UPS
LOCK-UPS
The lock-ups combine traditional New Orleans
style with a modern san serif to achieve a
contemporary motif.
For your convenience, these lock-ups are
These lock-ups are to be used as shown; do not
attempt to re-create or re-align these elements.
2012 NCAA
Final Four
NEW ORLEANS 13
BEBAS NEUE
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
Art Elements
PRIMARY TYPOGRAPHY
The primary typeface of the NCAA Final Four
look is Council. It should be used as headline
text only.
The font Bebas Neue can be used as subhead
or secondary copy. (Note: Bebas is an all-caps
font and should be used appropriately.)
When possible, use only the files contained on
the CD included with this guide.
SECONDARY TYPOGRAPHY
The Final Four secondary typefaces are Gotham
Book and Gotham Bold. Gotham should
ONLY be used as body copy or a secondary title
element. It should never be used as a headline
or title, or on signs.
TERTIARY TYPOGRAPHY
Helvetica Neue is the primary typeface of the
NCAA, and therefore can be used as a font
option. Helvetica Neue should ONLY be used as
body copy or a secondary title element. It
should never be used as a headline or title, or on
signs.
For your convenience, these typefaces are
COUNCIL
0123456789
GOTHAM BOOK
abcdefghijklmnopqrstuvwxyz
0123456789
GOTHAM BOLD
0123456789
HELVETICA NEUE: BOLD CONDENSED
0123456789
HELVETICA NEUE: ROMAN
0123456789
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Final Four
NEW ORLEANS 14
Design Element Combinations
APPLYING THE DESIGN SYSTEM
These elements were all designed to work
collectively. As elements are applied, the design
takes on a natural depth and draws the viewer
in. The combination of elements, colors, images
and natural dimension gives this event a wide
range of design applications.
2012 NCAA
Final Four
NEW ORLEANS 15
LEVEL 1
Color Palette
Entire Color Palette available for use.
Design System
2012 NCAA
Final Four
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Design System
LEVEL 2
Color Palette + Pattern
Entire Color Palette and patterns available for use.
2012 NCAA
Final Four
NEW ORLEANS 17
Design System
LEVEL 3
Color Palette + New Orleans Imagery
Entire Color Palette available for use.
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Final Four
NEW ORLEANS 18
Design System
LEVEL 4
Color Palette + Pattern + Player Imagery
Entire Color Palette and patterns available for use.
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Final Four
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Executions of Combinations
LARGE DIRECTIONAL SIGNS
A large directional is used for a large area where
multiple rooms or items are highlighted. This can
be used only in vertical format.
SMALL DIRECTIONAL SIGNS
These are often used in hallways and smaller
areas. A typical application could be a simple 8
1/2 x 11 wall sign; however, this art can also be
used in slightly larger applications, such as an
existing easel stand.
EXAMPLE:
2012 NCAA
Final Four
NEW ORLEANS 20
RETRACTABLE BANNER STANDS
Whether as a single banner or in a set of three,
retractable banner stands are an easy way to
add dcor to any area.
EXAMPLE:
2012 NCAA
Final Four
NEW ORLEANS 21
HOTEL KEYCARD
The keycard is another easy way to relate the
overall look of the event to visitors.
FRONT
BACK
EXAMPLE:
2012 NCAA
Final Four
NEW ORLEANS 22
WELCOME BANNER
Welcome guests with vibrant banners.
EXAMPLE:
2012 NCAA
Final Four
NEW ORLEANS 23
STREET POLE BANNERS
Street pole banners are effective tools to link the
city to the excitement of the event. There are
dual design options available that can be used
in tandem or individually. A single banner option
is also available for areas that can't accommodate
dual banners.
EXAMPLE:
2012 NCAA
Final Four
NEW ORLEANS 24
NAME TAG
Name tags are designed to offer a large area for
names. Two design options are available.
WELCOME BUTTON
The welcome buttons are offered in multiple
designs aimed to bring the feeling of New
Orleans to the fan as soon as they are greeted.
LAPEL PINS/SOUVENIR PINS
Lapel pins shall not be produced without prior
approval of the NCAA Basketball Staff. The
NCAA produces lapel pins that serve as a
means of admittance to selected functions.
WRISTBANDS
The NCAA produces wristbands that serve as a
means of admittance to selected events.
Requests to use wristbands in conjunction with
events surrounding the Final Four must be
pre-approved by the NCAA.
CREDENTIALS
Credentials shall not be produced without prior
approval of the NCAA Basketball Staff. The
NCAA produces credentials that serve as means
of admittance to selected events.
EXAMPLE:
2012 NCAA
Final Four
NEW ORLEANS 25
NCAA Trademarks
NCAA. In the case of NCAA Final Four, an is
required after NCAA and after Final Four. The
NCAA owns "NCAA" and Final Four", but
"NCAA Final Four" is not a registered mark in itself:
NCAA
Final Four
.
NCAA TRADEMARKED PROTECTION
LANGUAGE
NCAA trademarks should have notice of
ownership language in a discreet location
proximate to the trademark use. The legal notice
often is located at the bottom of a page in
smaller font or mouse print.
The examples below are written only to represent
the most typical examples. If you are unsure of
exact wording for a specific example, please
work with your NCAA contact for assistance
and clarification.
For Blue Disk and/or Wordmark, please use:
NCA A is a trademark of the National
Collegiate Athletic Association.
For Blue Disk and/or Wordmark plus another
NCAA trademark, please use (for example):
NCAA and Final Four are trademarks of the
National Collegiate Athletic Association.
NCAA and Road to the Final Four are
trademarks of the National Collegiate
Athletic Association.
For Blue Disk and/or Wordmark plus another
NCAA trademark used with other authorized
business entities, please use (for example):
The NCAA, March Madness, Mens Final
Four and Womens Final Four are
trademarks owned or licensed by the
National Collegiate Athletic Association.
All other licenses or trademarks are
property of their respective holders.
NCAA TRADEMARK GUIDELINES
Usi ng the trademark, i ts symbol s and
NCAA guidelines:
NOTE: These general guidelines do not
include merchandise designs. All product
designs must be submitted through the
NCAA licensing program administered by
the Collegiate Licensing Company. Inquiries
should be directed to the NCAA Licensing
Staff (see page 32).
ALL uses of NCAA trademarks must be
submitted to the NCAA Basketball Staff or its
designees for approval.
Accurate reproductions of NCAA logos may be
obtained through the NCAA Logo Library. For
access to the Logo Library, please contact
David Lovell at 317/917-6835 (e-mail:
logolibrary@ncaa.org).
The NCAA's position on inclusion of or
marks is first and most prominent use.
The location of the trademark and how it is used
is the primary factor in determining if a trademark
symbol should be included in text. If the
protected logo location is prominent and is the
primary focus on the page or product design, an
or in the text is not necessary. However, if
the logo location is placed lower on the page or
is secondary to the message being delivered, an
or in the text or header (first use only)
should be inserted.
Official names cannot be changed or abbreviated
unless specifically trademarked (e.g., Final 4).
There may be no registration of or use of NCAA
marks within Internet domain names unless
advance approval from the NCAA is secured
and ownership of the URL is maintained by the
2012 NCAA
Final Four
NEW ORLEANS 26
And Then There Were Four

Bracket Town

Final Four

Final Four Friday
Its More Than A Game

Its the Journey

J.J. Jumper

1
March Madness

Mens Final Four
TM

Middle School Madness

National Collegiate Athletic Association

NCAA

NCAA Basketball

NCAA
Final Four

NCAA Kids
Road to the Final Four

The Big Dance

The Final Four

The NCAA Experience

(NCAA Hosp. Program)
The Road Ends Here

The Road to Atlanta
TM

The Road to Houston
The Road to Indianapolis

The Road to New Orleans
TM

The Road to North Texas
The Road to the Final Four

Whos your team?
1
March Madness: The NCAA and the Illinois High
School Association are members of the March Madness
Athletic Association LLC, which owns the registration to
March Madness. The NCAA is the exclusive licensee of
this mark in connection with the NCAA Division I Mens
Basketball Championship and the Division I Womens
Basketball Championship.
ALL uses of NCAA trademarks must be submitted to the
NCAA Basketball Staff or its designees for approval.
If you have questions, please contact Durenka Robie,
Coordinator, Broadcast and Corporate Alliances, at
317/917-6825 or drobie@ncaa.org.
This list consists of NCAA-owned or licensed
trademarks dedicated to the NCAA Division I
Men's Basketball Championship. For a complete
list of NCAA trademarks, please refer to:
http://www.ncaa.org/wps/wcm/connect/corp_
rel ati ons/corprel /corporate+rel ati onshi ps/
corporate+alliances/trademarks.html
IDENTIFICATION OF COMMERCIALLY NAMED
VENUES ON NCAA MATERIALS
For the purposes of providing information
about and promoting the location of an
NCAA championship, the venue/
competition site of any round of NCAA
championships can be printed, in text only,
on any and all pertinent materials bearing
NCAA marks (subject to NCAA approval of
the graphics).
The logo (secondary or primaryj of a
commercially named venue cannot be
used on any material bearing NCAA logos
or trademarks by the NCAA, the host, the
LOC, or the venue (other than the allowable
use outlined in Exhibit A). This includes
NCAA championship tickets.
The venue's name and information (without
use of logos) also will be included on the
dedicated Website that the NCAA will
provide to sell tickets.
ln cases in which there is a desire to use a
beauty shot of a commercially named
venue on materials bearing NCAA marks,
the photo cannot be from an angle that
includes the commercial mark/logo itself.
WORKING WITH NCAA TRADEMARKS
NCAA Trademarks
2012 NCAA
Final Four
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NCAA LOGO USE BY COMMERCIALLY
NAMED VENUES
For the purposes of providing information about
and promoting the sale of NCAA tickets, the
venue/competition site of any round of NCAA
championships is permitted to display (subject
to NCAA approval of the graphics) the
championship site-specific logo (only)* as
recognition of the event being held in its facility.
The following conditions apply to NCAA logo
use by the venue:
The NCAA championship site-specific
logo can be used by the venue to
communicate the NCAA event as one of
a variety of upcoming events at the
facility. The NCAA logo must be used
only once and only as part of a group of
logos of events being held at the venue.
This can be done through its website,
marquee sign, video board and/or ribbon
board.
The venue is not permitted to claim to be
the home, a host or a co-host of any
session of the NCAA championship.
The logo provided by the NCAA staff
cannot be modified in any way.
All uses of the NCAA logo must be
submitted to the NCAA championships
staff or its designees for approval before
publication.
The venue's name and information
(without use of logos) will be included on
the dedicated website that the NCAA will
provide to sell tickets.
ADDITIONAL PARAMETERS FOR USE OF
THE NCAA LOGO ON THE INTERNET:
The one-time logo use is limited to the
venues websites home web page or
event web page.
The NCAA logo must be in the form of a
link to a dedicated web page that will be
established and/or assigned by the
NCAA championship administrator to
sell tickets to the NCAA championship.
The NCAA logo must be placed in a
location on the venues web page so that
there is clear and defined separation
between the NCAA logo and any other
commercial logos (including that of the
commercially named venue). Logos of
the venues or the websites advertisers/
sponsors may be used on the home/
event web page even with the NCAAs
championship site-specific logo on the
same page if those commercial entities
are clearly separated from the NCAA
logo (e.g., are on a different colored
background and are located at the
bottom of the website page).
Commercial Venue Name Use
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Timelines
PHASE ONE PROJECTS
June 10
All Phase 1 projects submitted to SG via portal
June 17
First Proofs delivered to NCAA via portal
June 23
Feedback from First Proofs due to SG
June 30
Second Proofs delivered to NCAA via portal
July 07
Feedback from Second Proofs due to SG
July 14
Third Proofs delivered to NCAA via portal
July 21
Projects approval from client
August 04
All Phase 1 projects production completed
PHASE TWO PROJECTS
July 25
August 04
August 11
August 18
August 25
August 25
September 08
September 22
TIMELINES
All materials for the NCAA Final Four must be
reviewed and approved in advance by the
NCAA before production. All submitted layouts
should be provided in a manner that accurately
reflects the finished piece, including noting
PMS colors, where appropriate. Please allow a
minimum of 10 working days for the submitted
layouts to be reviewed.
For entities that work with Sport Graphics, the
NCAA graphics provider, all graphic project
requests will be grouped into phases to
streamline the design and production process.
Every attempt should be made to include
projects in Phase One and Phase Two.
Phase Three projects should consist only of
items containing information that is subject to
change until closer to the actual event.
Phases Four and Five projects are limited to
those items that require team-specific
information.
Projects submitted after any phase's initial
deadline will shift to the next phase.
SITE SPECIFIC INFORMATION
OFFICIAL GAME DATES
March 31 and April 2, 2012
Louisiana Superdome
(official name that is to always be used)
NEW ORLEANS PREVIOUS FINAL FOURS
1982, 1987, 1993, 2003
2012 NCAA
Final Four
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Timelines cont.
PHASE THREE PROJECTS
September 12
September 22
September 28
October 06
October 13
October 20
October 27
November 10
PHASE FOUR PROJECTS
October 31
November 10
November 17
November 23
December 01
December 08
December 15
December 29
PHASE FIVE PROJECTS
December 19
December 29
January 06
January 12
January 19
January 26
February 02
February 16
PHASE SIX PROJECTS
February 06
February 13
February 17
February 23
February 28
March 01
March 05
March 16
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Final Four
NEW ORLEANS 30
Timelines cont.
PHASE SEVEN PROJECTS
March 25
Team Specific materials production begins
March 25
Team Specific Proofs approved
March 25
Team Specific Proofs delivered to NCAA via portal
March 31
2012 Men's Final Four Semi Finals Louisiana
Superdome (Tulane University)
April 02
2012 Men's Final Four Championship Louisiana
Superdome (Tulane University)
2012 NCAA
Final Four
NEW ORLEANS 31
Additional Information
premium item or product, CLC will sublicense
on a short-term basis a company that can
provide the specific item or product. Please note
that this policy applies for all uses of
NCAA-branded products and/or premium items,
including internal and external promotional
programs, internal incentive programs or any
other use. For more information regarding NCAA
licensees and premium item royalties, contact
CLC at 770/956-0520.
THE COLLEGIATE LICENSING COMPANY
CORY MOSS,
Vice President for NCAA and Bowl Properties
290 Interstate North Circle, Suite 200
Atlanta, GA 30339
Telephone: 770/956-0520
All other questions regarding the NCAA
licensee program should be directed to:
DAVID CLENDENIN
NCAA Assistant Director of Corporate Licensing
317/917-6496
dclendenin@ncaa.org

TURNER/CBS
The NCAA will review pertinent decorating plans
with Turner/CBS to determine the effect of
decoration placements on television broadcast
quality.
Turner/CBS is the sales agent for the NCAA
Corporate Champions/Partners Program.
For questions related to NCAA Corporate
Champion/Partner topics, please contact your
respective Corporate Alliance Manager.
All other Turner/CBS related questions should
be directed to:
GREG WEITEKAMP
NCAA Director of Broadcasting
317/917-6265
gweitekamp@ncaa.org
NCAA CONTACTS
TAMMY LEE,
Assistant Director of the Division I
Mens Basketball Championship
317/917-6500
tlee@ncaa.org
SPORT GRAPHICS CONTACT
MALIA CHRISTIE,
Account Manager
317/899-7000, ext. 155
maliac@sportg.com
SUGGESTED VENDORS
The NCAA strongly encourages support of local
businesses, specifically minority, women- and
disadvantaged-business enterprises (MBE,
WBE, DBE) that can provide such services.
Additionally, a vendor that has provided quality
service to the NCAA is:
SPORT GRAPHICS, INC.
FRANK HANCOCK,
Owner and CEO
Printed Materials and Signage
3423 Park Davis Circle
Indianapolis, IN 46235
Phone: 800/792-3403
Fax: 317/899-7010
www.sportg.com
LICENSEES
All items that include NCAA marks must be
purchased from NCAA licensees. A current list
of NCAA licensees can be found at NCAA.org.
LICENSED PRODUCTS
Any items with NCAA trademarks, logos or
references must be produced by an official
NCAA licensee and/or official equipment
supplier. The LOC or facility must assume
financial responsibility for royalties and related
costs associated with any premiums produced.
To source a product or premium item, the
partner should contact The Collegiate Licensing
Company (CLC). If CLC is unable to identify a
current NCAA licensee to provide the specific

2012 Ncaa MFF Style Guide 6.2.11

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