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Class

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Chapter 2 Project: If You Advertise, They Will Buy

Beginning the Chapter Project
Hundreds of billions of dollars are spent on advertising each year in the United States. Advertising on television, in magazines and newspapers, on billboards, on the radio, and on the Internet bombard us with images and slogans designed to entice us to purchase products or services. For the annual Super Bowl broadcast, a company may spend as much as $2$3 million for a thirty-second advertising spot that is designed to dazzle millions of viewers with the glories of its product.
$3,000,000 $2,500,000 $2,000,000 $1,500,000 $1,000,000 $500,000 $0 1960

Average Price for 30-Second Commercial During the Super Bowl

1970

1980

1990

2000

2010

In this chapter project, you will analyze and generate advertising to explore logical reasoning.

Activities
Activity 1: Researching Collect at least ve ads in several di erent media. Consider radio, television, magazines, newspapers, the Internet and other media. For each ad that is not in print, write a description of the ad, including both visual and spoken messages. Activity 2: Writing Some advertisements use speci c if-then conditional statements, and others use statements that can be written as conditionals. Still others only imply conditional statements. For each ad, identify at least one conditional statement that the ad states explicitly or implies. Activity 3: Analyzing Although an ad may state or imply a conditional, the advertiser may want you to assume that the converse is true. Identify the converse of each of the conditionals you wrote for your ads. Analyze the truth value for each of the conditionals and converses you wrote.
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Chapter 2 Project: If You Advertise, They Will Buy (continued)

Activity 4: Generating Choose a product or service on the market, or generate one of your own. Write a good de nition of the product or service.

Finishing the Project

Prepare an advertisement for your product or service in the medium of your choice. Consider both print and nonprint media. If you choose a nonprint medium, produce your ad in an audio or video recording. In addition, prepare a written description of the conditional(s) and converse(s) stated or implied in your advertisement and the truth value of each. Reect and Revise Ask a classmate to review your advertisement with you. Together, check that your advertisement is clear and persuasive. Check your conditionals and converses. Extending the Project Many ads are part of a larger advertising campaign that comprises a series of ads that further develop a theme or story line. Produce an entire advertising campaign for your product.

Prentice Hall Geometry Teaching Resources

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Chapter 2 Project: If you Advertise, They Will Buy Detailed Scoring Rubric ! 55 points total
Activities 1, 2, and 3 ! 35 points 1 point for each ad ! 5 points for all the ads 3 points for accurately written conditional statement and its truth value ! 15 points total o 1 point will be taken off if the truth value is not listed o 1 point will be taken off if the statement is hard to understand 3 points for converse statement and its truth value ! 15 points total o 1 point will be taken off if the truth value is not listed or a counterexample is not listed with a false truth value o 1 point will be taken off if the statement is hard to understand Activity 4 ! 5 points total 1 point for the title/name of the product or service 1 point for the definition using precise terminology 1 point for the definition being clear/understandable 1 point for not being able to find a counterexample to your definition 1 point for including a specific example of your product Finishing the Project ! 10 points 1 point for creativity 1 point for including a picture/visual aid (if completing a radio ad, do not need a visual aid) 2 points for the advertisement to be understandable and use correct grammar 3 points for writing the conditional and truth value o 1 point will be taken off if the truth value is not listed o 1 point will be taken off if the statement is hard to understand 3 points for writing the converse and truth value o 1 point will be taken off if the truth value is not listed o 1 point will be taken off if the statement is hard to understand Other Points ! 5 points The project must be typed ! 2 points o 12 point font o Times New Roman o 1 inch margins The layout must be easy to follow ! 3 points o Either organize it by each ad, or by each activity 3 points will be taken off for each day it is late

Geometry 4th period Advertising Statcmen$ Ad#TRainbowVacuum . Conditional: thenyou will pay $265. 1. If you buy a new E2 vacuumwith attachments 2. Truth Value: True o Converee: If '11. you pay $265then you will buy a ne\r E2 vacuumwith attachments. 2. Truth Valuq False.A smalltelevisionor anothervacuumcould cost$265. Ad # 2 Treadmill o Conditional: Lifestyle80 thenyou will pay $125. Candace 1. If you buy a Sears 2. Truth Value: True. a Converse: Candace Lifestyle80. 1. If you pay $125thenyou will buy a Sears pay $125for a concertticket. 2. Truth Value: False.You can Ad" # 3 Menard's EeIp Wanted o Conditional: 1. If you want ajob with greatbenefits,profit and storediscountthen work for Menard's. 2. Truth Yalue: False.Jobslike Wal-Mart havebenefits,profig and storediscount. a Converse: 1. If you work for Menard'sthenyou will haveajob with greatbenefits,profit, and store. 2. Truth Value: True. Ad.#4 PreferedLawn o Conditional: 1. If you sign up for fall aerationthenyou get 10%off. 2. Truth Value: True. o Converse: 1. Ifyou getlO%offthen you signup for fall aeration. 2. Truth Value: False.You can get l}o/ooffon clothesat a storeduring specialclearances. Ad"# 5 Exotic WesternCaribbeanCruise o Conditional: Cruisethenthe price startsat S645per penrcn. 1. If you take an Exotic WesternCaribbean 2. Truth Value: True. o Converse: 1. If the price startsat $645per personthen you aretaking an Exotic WesternCaribbean Cruise.

could get a night or week in a Themepark for that amount Truth Value: False.Someone of moneyper person.

My OwnAdveftisenunt of a Product

iMovie

Definition: A movie makerthat is only on Apple computers, usea mixhrreof photosand can video to producea movie, andhasthe iconic i in front of it sayingit was madeby Apple. Advertisemenfi Don't like doing scrapbooks want to havea nice way of displayingyour but event?IMovie canhelp you makea movie out of your picturesandvideo in a fun displayright on your computer. o Conditional then amovie of your 1. If you don't like doingscrapbooks get iMovie to help you create pictures. 2. Truth Value: True. o Converse 1. If you get iMovie to createa movie of your picturesthen you don't like scrapbooks. 2. Truth Value: False,you canyou canlike scrapbooking andotherthings.

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with E2 Series attachments' great Works $265. New. Like Call 526-2183. 012)

RAINBOW VACUUM

uu' Life$i/ler Candice Sears and rrlcnltor ln- wlth -$125 dlqltal Call 712 cline, or402-740-229t 323-1962 ,