- F I N B E R group is a holding owned by the Bernini family with an estimated turnover in 2011 of 80

mil. Finber is involved in several markets, SKG is the most important company of the group with its

leading European automotive air conditioning components.

- Rolly Brush Srl is part of the group and is specialized in the oral care market. Rolly: mini toothbrush came about from an incredible idea of Michele Bernini (Rolly Brush CEO) and his friend Dr Tommaso Ravasini, partner at Studio dentistico Ravasini one of the leading Italian orthodontic clinics. Rolly mini toothbrush has been patented worldwide. Rolly Brush srl also distributes and sells worldwide licensed brand toothbrushes for kids e.g. Hello Kitty, Ben 10, Marvel , Batman, Winx and Gormiti.

Rolly Brush Srl has used the most innovative technology to develop Rolly: mini toothbrush, we
spent more then three years in R&D and we have achieved astounding results thanks to the active

cooperation of the worlds best suppliers.

2002 Problem:
How can I clean my teeth away from home in a concrete and discreet way?

2002/05: R&D and Testing

2005: The result. Rolly: mini-toothbrush

Rolly first concept

Idea: A disposable and discreet single use toothbrush

Dupont, Firmenich and Givaudan were immediately impressed with the project. They
actively participated in the development and thanks to the support of such big companies we have been able to develop the worlds most most unique and incredible disposable toothbrush.

Rolly first prototype

BEST WAY TO CLEEN TEETH WHEN YOURE AWAY FROM HOME Rolly is the most unique disposable toothbrush so discreet that it can be used without water anywhere and anytime, providing freshness and oral hygiene. Use Rolly after meals and roll it around your teeth with your tongue. Fluoride and xylitol will leave you r mouth feeling clean and the mint aroma will freshen up your breath. MECHANICAL CLEANING EFFECT : 1. Innovative design: allows cleaning even in the limited access areas of the mouth. 2. Compact size brush : this pocket size toothbrush is ideal to be sued anywhere. 3. Different length bristles ensure the removal of food particles and plaque build up between teeth even in hard to reach areas. 4. Automatic tongue cleaning while using Rolly. 5. Soft material to massage your gums. ACTIVE INGREDIENTS: 1. Mint aroma Refreshing effect 2. Xylitol Anticariogenic effect 3. Sodium monofluorophosphate (Fluoride): Enhances enamel resistance FOR THIS REASON ROLLY IS A UNIQUE PRODUCT ON THE MARKET AND IS THE ONLY DEVICE THAT CAN FILL THE GAP BETWEEN THE CHEWING GUM AND TRADITIONAL TOOHBRUSH. ROLLY IS CONVENIENT, DISCREET AND EFFECTIVE. THANKS TO THE ADVANCED PRODUCTION TECHNOLOGY WE CAN APPLY DIFFERENT TASTES AND AROMAS DEPENDING ON THE MARKET REQUEST.

Accidental ingestion test Robert Havenaar, DVM, PhD TNO Nutrition and Food Research study Fate of Rolly brushes after accidental swallowing and during transit through the stomach and small intestine simulated in a dynamic gastrointestinal model (TIM system) Results During transit of Rolly through the oral cavity, stomach and small intestine not more compounds were released from these devices as during their stay in water for the same period of time
I A

K
B I N C

M O F

L
E

N M O

Migration test in saliva J.. R. Veraart, Ph. D TNO Nutrition and Food Research study (Netherlands Organisation for Applied Scientific Research) 30 min mouth contact evaluation Results The product can be considered to be suitable with mouth contact for 30 minutes and any contact condition that can be considered as less severe in view of the Regulations

Efficacy of plaque removal using a chewing wheel Dr. Dennis Tarnow New York University College of Dentistry

Bluestone Center of Clinical Research

Percent Change (+SE) for Silness-Loe Plaque Indices

80% 75% 70% 65% 60% 55% 50% 45% 40% 35% 30%

70%

Total average Plaque indices (PMI) (x) and standard deviation (s) in 13 subjects

42% 32% 34%

refraining from tooth brushing and other mechanical oral hygiene procedures but chewing during a three day-test periods six times daily one of the chewing wheel or a chewing gum. (R=rank) No oral Hygiene 2.38 Chewing gum 2.39 3 ROLLY BRUSH (chewing wheel) 2.07 0.47 0.57 1

Rolly Brush

Tooth Brush

Mouth Rinse

Chewing Gum

s 0.74 R 2 p< NS p = 0.077 1 p = 0.054

Efficacy of plaque inhibition using a chewing wheel Saxer Ulrich, P Prophylaxis - School Zurich Nord, Dental .
Hygiene, and Department of Preventive Dentistry, Periodontology and Cariology / University of Zurich,

Switzerland

BENCHMARK

Removing Convenience plaque away from Innovative efficacy home

Price

Business opportunity

Competition on the market

Discretion

Free hand device

7.5

Overall
15
22.5

TRADITIONAL TOOTHBRUSH

ROLLY

COLGATE WiSP

CHEWING GUM

MOUTHWASH

BRUSH AWAYS

TOOTHPICK
7.5

15

22.5

INTERNATIONAL SIX PACK BLISTER WITH DISPENSER

SOME OF THE SINGLE ALUMINIUM SACHETS DEVELOPED FOR OUR PARTNERS

SINGLE ALUMINIUM SACHETS DEVELOPED FOR PARMA FOOTBALL TEAM

JAPANESE SIX PACK BLISTER

ROLLY SINGLE ALUMINIUM SACHETS

Rolly commercial features: Unique and innovative toothbrush that can really fill the gap of the oral hygiene away from home. (In Europe 32% of the people have lunch outside home every day). Rolly can approach several different markets: Mass market Pharmacy Dentists Travel channel: airplane, train, underground, sea and gas station Gift and give away company HO.RE.CA (Hotel, restaurants and bar). The only competitor on the market is Colgate Wisp that on the first year has reach a turnover of over $100mln. Several possibilities to personalize the product. ROLLY IS ELIGIBLE TO BECOME AN INSIGHT CONSUMER PRODUCT, IT CAN OPEN A NEW MARKET CHANNEL DISTRIBUTION IN THE WORLDWIDE ORAL CARE SECTOR.

Rolly Brush Srl Via Manzini, 5 43126 Parma Italy info@rollybrush.it

Rolly on the web:
European market: Japanese market: European video gallery: Japanese video gallery: UK web site: www.rollybrush.com www.rollybrush.co.jp www.rollybrush.it/rolly/mediavideo.html www.rollybrush.co.jp/movie.html www.rollybrush.co.uk