IQRA UNIVERSITY SHISHA SMOKING

A Research Report Submitted By S.M .Owais (4241) Uneeb Ali (4151) To Ms.Saima Hussain Department Of Business Administration In partial fulfillment of the requirement for the course of BUSINESS COMMUNICATION This Research Report has been accepted for the faculty of FACULTY OF BUSINESS ADMINISTRATION By Name of Advisor

Table of Contents
1. Acknowledgement 3 2. Abstract.4 3. Introduction5 4. Research Methods.6 5. Result..6 6. Health Impact 7 7. Suggested Actions..7 8. References8

Acknowledgment
Firstly, we would like to thank the AL- MIGHTY ALLAH, who gave us the strength and ability to complete this thesis research. We would also like to express gratitude to all those who gave us the possibility to complete this thesis research by providing us the information about the thesis research techniques and methodology etc. which helped us in formulating this research and guided us through out. We want to thank our instructor who gave us the opportunity to commence this thesis research in the first instance, to do the necessary research work and to use locals data. We are bound to thank the Honorable MS.SAIMA HUSSAIN whose guidance was always with us whenever we wanted.

ABSTRACT
PURPOSE The primary objective of this study is to interrogate why the new generations is attracting towards shisha smoking .how to get them realize, that it is much injurious to health as compare to cigarette.

APPROACH A sample of 100 respondents were collected from different parts of city near shisha bars and clubs .Youth burning there money as well as harming their healths by smoking shisha. This research belong to mix method

FINDINGS Why the government not imposing ban on shisha smoking. Is it true that in one intake of shisha smoking is equivalent to 100 cigarettes .How we can prevent it as the youth feels that smoking shisha never harmed the body .

PRACTICAL IMPLEMENTATIONS A food or health department of any country undertaking of government should imposed a permanent ban on shisha smoking and introduce some serious punishments in the case of breaking rules .The ban should be on shisha clubs and the companies who are providing the shisha flavors .Let the people know about the disadvantages of smoking shisha and spread awareness regarding it . _____________
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INTRODUCTION
Smoking is an addiction, once started hard to stop. People in their young age get fascinated by friends and relatives and start smoking. Water pipes, also known as hookahs, shisha or hubble-bubble pipes have long been used for smoking tobacco in the Middle East and parts of Africa and Asia. According to studies shisha was invented in India by a physician during the reign of Emperor Akbar. Another physician Hakim Abul Fath suggested that tobacco should pass a certain amount of water so that it is less harmful for health. People found this activity to be interesting and less harmful. It is a social activity where two or more persons share the same pipe. Shisha smoking is now days very common among young people and audiences, unaware to the hazards of smoking.

Shisha generally consist of a head, body, water bowl and hose. Tobacco, which may be flavored with fruits and sugar syrup, is placed in the head and often covered with aluminum foil. Flaming charcoal is placed on top of the foil. Water is filled in the bowl, submerging a tube through which smoke leaves. Sucking on the hose causes a vacuum in the air space above the water, causing smoke to pass through the water producing bubbles.

The World Health Organization Framework Convention on Tobacco Control regulates the contents and emissions of tobacco by testing and producing results of their various researches. Their purpose is to address the growing concerns and potential health problems of tobacco smoking through water pipes. Although the hookah might filter out some irritants, the smoke nevertheless contains high levels of nicotine, carbon monoxide and other toxic chemicals. The trouble is scientists cant say exactly how unhealthy it is, particularly compared with cigarettes.

RESEARCH METHODOLOGY

METHODS

Two methods have been used in order to conduct this research and to get appropriate.

ARCHIVAL METHOD

This method used to carry out the information about the introduction of shisha in this world. The sources of information were internet, articles, and newspaper.

SAMPLING

100 samples were collected from different parts of cities (many old age people not aware of shisha).The respondents were usually teen agers and all are studying in a healthy environment. Some of them refuses to fill the samples.
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RESEARCH RESULT
A key sticking point among researchers is the question of just how much nicotine and other dangerous chemicals are contained in hookah and how much of that is absorbed by the body. Hookah sessions typically last for 20 to 80 minutes. According to World Health Organization Advisory, 40 to 45 minutes session of shisha smoking is equivalent to 100 cigarettes. Public health experts worry that hookah smoking might led to cigarette smoking. Preliminary research supports the idea that it is closely associated with cigarette Smoking and involves unique health risks. One survey suggested that 28 percent of freshmen at a private university had tried hookahs,

HEALTH IMPACT
There is a misconception that shisha filters the toxic substances, also the use of herbs, fruits and flavorings make hookah less harmful. However water pipe smoking delivers nicotine, toxic compounds, heavy metals and cancer causing chemicals. After 45 minutes of smoking, expired air carbon mono oxide, plasma nicotine and heart rate increases. This contributes to the risk of lung, mouth and bladder cancer. Sharing a water pipe mouthpiece also poses a severe risk of transmission of communicable diseases, including tuberculosis and hepatitis.

SUGGESTED ACTIONS
Since the 1990s, however, hookah use has rapidly expanded, spreading from the Middle East to other parts of the world. Hookah bars, cafes, and restaurants lure customers through advertising in college/university and local newspapers, radio stations popular among young people, and by emphasizing exotic aspects of Middle Eastern. Studies have proved that water pipe smoking increases due to lack of awareness among students and young people about the hazards of smoking hookah. Policies to ban smoking of shisha should be implemented to reduce smoking activities in public places. Clean indoor legislations are recently passed but these bars and cafes are likely to exempt laws. Develop, support, and expand health education to enhance knowledge, change attitudes, and correct misperceptions about hookah use and its effects. Other policies that would reduce the harmful effects of hookah smoking include requiring hookah bars to ask all customers for their I.D.s to prevent minors from buying or smoking tobacco on their premises and ensuring that they provide plastic, disposable mouth pieces or nozzles to prevent the transmittal of infections among users sharing the same water pipe.

REFERENCES
American Lung Association (Retrieved June, 2011), from http://www.lungoregon.org/tobacco/pdf_word_doc/AmericanLung_Association_Report_ Spotlights_New_Trend.pdf Global Interaction (Retrieved June, 2011), from http://www.who.int/tobacco/global_interaction/tobreg/Waterpipe%20recommendation_Fi nal.pdf Health Awareness (Retrieved July, 2011), from http://www.aku.edu/akuh/health_awarness/pdf/shisha-smoking.pdf Tobacco organization (Retrieved July, 2011), from http://www.tobaccofreeu.org/pdf/HookahWhitePaper.pdf Artcile on shisha (Retrieved July, 2011), from http://www.phleicester.org.uk/Documents/trs/Shisha%20Briefing%20Paper.pdf