'*'T

Total No. of Questions

I l

4l

[Total No. of printed pages _ 4

MBA-IIIi

12

M.B.A.

226671

CQURSE NO. _ 301

( Strategic
Time

Management ) ( New Course )

Maximum Marks: 70

Allowed:

Hours

Note:

Attempt all qryestions. All questions carry equal marks.

UMT_I

1.

the various essential tasks involved in strategic management process? Explain th9 importance to the
a1e

what

development of business.

Or

-Kpuin in detail the process of setting Mission, Vision

statements.

TINIT

-II

/ _/
Discuss the various corporate level strategies.

Or
What are the various issues in strategic implementation?

(2)
LJNIT
3.

- IIi

As owner of a local independent supermarket, explain how you would evaluate the hrm's strategy. Or
Discuss the concept of Blue Ocean Strategy.

UNIT-IV&V
+.
A

Read the case let below and answer the following questions:

Ariana toys is facing a tough time in terms of the profit of

ARANA the major selling segment of motorized robot

gone down

has

by I2%. This is largely due to the launch of DEV

ASI by competitor ZOLLY Ltd. which is a chip based

programmed robot. Zally Ltd. has large R&D base and they can afford catering to a fast changing, gaming/toys business.

The Company has suddenly seen low in performance due to

stagnant revenues. Number

of factors such as regulations for

the usage of right grade of piastics

available with them has
a

and the suppliers

of the huge

high logistics c-ost. There have been

complaints ofjtqch_gut quite often despite

capacity for inventory turnover. The chairman has been able

i3)
to
create

competitive and huppy gnvjlgUngl_in

the

company which is known for its

lrand

aUd

loval customer

This was the only reason that the last time showroom

blgbblqailed emplcyees. The technical team has innovative brains taken from the
university as well as experienced people &om the industry.

salss@c--Leen stabilized by

The slow sale has been company increase its advertising

.

expenditure which has helped

to stabilize the rovenue

through other kids segment. The sale has also been supported
by the online sale which as a market in all is growing at l5yo.

However, Zolly Ltd. has limited its saies_only through dealers

and franchise networks. The earning per share is an average of Rs.50 since last few years.

However the chairman is still excited. He was heard cheering *'the country has seen a sudden growth in mamiages try 35%

in last five years and there are more than 43o/o of young people in the country that would be around 65% by next
twenty years". The set oflnew competitors would help the
settlement

of supplier

base and

Zolly has Tribe

companies

have done a lot to create

supplier base. However the

(4)
demand is increasiirg for more interactive games and the

online sales have allowed the penetration

demand high R&D cost and more to country

of

competitive

options &om across the country. Also any new venfure would

it a patent cost. The

as the

hut
perceives

.govemment

it

as a

lwury

segrnent. Above

all off

late the research has found mothers abstaining from the motorized as well as chip set toys due to the reports oUnql
Tq_gy{_134iatio_rl that may be harmtul for young kids' growth. Chairman brushes all allegations, though it calls for
higher inffospection.

(a)

Develop a Extemal Factor and Internal Factor Evaluation matrix for the above

description.

14 )

0)

Based upon the analysis above suggest a suitable

strategy to the

Chairman.
***{<*'k** ***

14