Marketing survey on Acer laptops

Marketing Survey on ACER LAPTOPS Introduction on Marketing:

Marketing is the performance of business activities that directed the flow of consumers in order to satisfying the needs and the firms objectives.

Marketing mix:
The idea of marketing mix was first coined the by Neil H Borden according to him marketing mix refers to apportionment of efforts combination and instigation of various elements put together to achieve the objective of an enterprise. pieces that is: Product Price Place Promotion These elements are described as four

Market Survey:
Survey is used to collect quantitative information in the fields of marketing, political and social research. A survey may focus on opinion or factual information depending on its purpose, but all surveys involve administering question to individuals. When questions are administered by a research, the survey is called an interview or a researcher administered survey when the questions are administered by the respondents. A market survey is established to find out the true status of the product in the market. Vivekananda degree college VI B.com-(VOC) 1

Marketing survey on Acer laptops

It helps to determine what actions should be taken to help exploit attractive opportunities. There are many ways to get information. The most common research methods are literature researcher, talking with people, focus groups, personal interviews, telephone survey, mails surveys, E-mail surveys and internet survey.

Acer Company Profile:

Public Type LSE: ACID TWSE: 2353 Computer systems Industry Computer hardware IT Services Electronics Founded Founder(s) Headquarters Area served 1976 as Multitech Stan Shih et al. Xizhi, Taipei County, Taiwan Worldwide J.T. Wang (CEO of Acer Group & Chairman of Acer Key people Inc.) Gianfranco Lanci (CEO & President of Acer Inc.)

Vivekananda degree college VI B.com-(VOC)

Marketing survey on Acer laptops

Desktops Laptops Net books Products Servers Storage Monitors LCD TVs Video projectors Revenue Net income Employees US$ 17.9 billion (2009) US$ 384 million (2009) 6,600 (March 31, 2010) Acer America Corporation Acer Computer Australia Acer India Subsidiaries Gateway, Inc. Packard Bell eMachines E-TEN Website Acer.com

Introduction:
Acer Incorporated (LSE: ACID, TWSE: 2353) (traditional Chinese: pinyin: Hngq Gfn Yuxin Gngs) is a Taiwan-based multinational computer technology and electronics corporation that manufactures desktop and laptop PCs, personal digital assistants (PDAs), servers, storage devices, displays, and peripherals. Vivekananda degree college VI B.com-(VOC) 3

Marketing survey on Acer laptops

Acer provides e-business services for business, government, education, and home users.Acer Group has its headquarters in Xizhi, Taipei County. The company also owns the largest franchised computer retail chain in Taipei, Taiwan.

History:
Acer was founded by Stan Shih his wife Carolyn Yeh, and a group of five others as Multitech in 1976, headquartered in Hsinchu City, Taiwan. It began with eleven employees and US$25,000 in capital. Initially, it was primarily a distributor of electronic parts and a consultant in the use of microprocessor technologies, but over time it emerged as a PC manufacturer. The company was renamed Acer in 1987. In 1993, Acer posted record profits of $75 million; 43 percent of that year's net was generated by the DRAM joint venture, considered "the most efficient in the DRAM industry" by some observers. Total sales grew to $3.2 billion in 1994, and net income increased to $205 million, as Acer America turned its first annual profit in the 1990s. From 1994 to 1995, Acer advanced from 14th to ninth among the world's largest computer manufacturers, surpassing Hewlett-Packard, Dell, and Toshiba.

Management:
Name (Connections) Board Relationships 5 Relationships 5 Title Chairman of the Board, Group Chief Executive Officer and Member of Compensation Committee Chief Executive Officer, President 56 4 -Age

J. Wang

Gianfranco

Vivekananda degree college VI B.com-(VOC)

Marketing survey on Acer laptops

Name (Connections) Lanci

Board Relationships Relationships and Director

Title

Age

31 Stan Shih Ph.D. Philip Peng 12 Relationships 18 Relationships 5 Relationships Relationships

iD Innovation Inc.

65

Acer Inc.

57

Hsin-I Lin

Acer Inc. Senior Corporate Vice President, Director and Deputy President of EMEA Region --

Walter Deppeler

Financial Statements:
Currency in Millions of Taiwan Dollars Assets Cash and Equivalents Short-Term Investments Trading Asset 44,685.2 13,805.8 100.0 37,945.3 2,852.1 20.0 22,141.7 591.4 354.8 53,616.1 223.4 157.7 As of: Dec 31 2006 Restated TWD Dec 31 2007 Restated TWD Dec 31 2008 TWD Dec 31 2009 TWD 4-Year Trend

Vivekananda degree college VI B.com-(VOC)

Marketing survey on Acer laptops

Securities TOTAL CASH AND SHORT TERM INVESTMENTS Accounts Receivable 70,562.8 Other Receivables TOTAL RECEIVABLES Deferred Tax Assets, Long Term TOTAL ASSETS 3,740.5 74,303.3 82.9 102,346.8 108,667.8 112,458.7 7,375.6 8,807.5 9,263.2 58,590.9 40,817.4 23,087.9 53,997.2

109,722.3 117,475.2 121,721.8 ----

188,500.3 243,283.3 243,442.2 291,024.7

LIABILITIES & EQUITY Accounts Payable Accrued Expenses Short-Term Borrowings Other Current Liabilities, Total TOTAL CURRENT LIABILITIES Long-Term Debt Minority Interest Pension & Other Post-Retirement Benefits TOTAL COMMON EQUITY 74,028.1 76,809.7 82,319.0 92,394.8 166.5 91.4 53.7 61.6 66,416.2 33,117.2 7,629.2 2,213.1 80,843.0 53,667.4 5,372.1 2,233.0 72,115.8 65,132.1 1,086.9 2,073.7 106,064.1 72,102.2 548.1 451.4

109,970.5 142,842.6 149,315.2 179,846.5 168.6 1,527.7 16,790.9 599.3 4,134.9 558.7 12,371.9 482.8

Vivekananda degree college VI B.com-(VOC)

Marketing survey on Acer laptops

TOTAL EQUITY TOTAL LIABILITIES AND EQUITY

74,028.1

76,809.7

82,319.0

92,394.8

188,500.3 243,283.3 243,442.2 291,024.7

Operations:
North America Acer America Corporation, headquartered in San Jose, California, is a member of the Acer Group. Acer's R&D, engineering, manufacturing and marketing operations in the United States and Canada are handled by Acer America. Acer America's Canadian office, in Mississauga, Ontario, handles repair of Acer, Gateway, and E-Machine Notebooks and Desktop PCs for Eastern Canada. Acer has several facilities in Temple, Texas including a repair facility, a parts warehouse, and a call center. Acer owns Gateway, eMachines and Packard Bell brands in North America. Australia The Australian subsidiary of Acer is Acer Computer Australia (ACA). The subsidiary was established in 1990, and is currently Australia's third largest personal computer vendor, behind Hewlett-Packard Australia and Dell Australia and New Zealand. Acer Computer Australia has Australia's highest overall market share in notebook PC and tablet PC sales. The company is also Australia's leading PC vendor in government and education markets. Acer Computer Australia has 480 employees as of 2006.

Vivekananda degree college VI B.com-(VOC)

Marketing survey on Acer laptops

India Acer's subsidiary in India is Acer India (Pvt) Limited, and was incorporated as a wholly owned subsidiary of Acer Computer International, Ltd. in 1999. It is a notable vendor in key segments such as education, desktop computers and low profile notebooks for education purposes. Its headquarters are in Bangalore, India.

Products:
Consumer Desktops:

Acer Aspire series Acer Predator series

Business Desktops:

Acer Veriton series

Consumer Notebooks:

Tablet PC series Acer Aspire series Acer Aspire Timeline series[12] Acer Aspire Gemstone series Acer Ferrari series

Business Notebooks:

Acer Travel Mate series Acer Extensa series

Vivekananda degree college VI B.com-(VOC)

Marketing survey on Acer laptops

Net book:

Aspire One Ferrari one

Net top:

AspireRevo

Servers and storage:

Acer server F1 series Tower series: T110 F1, T115 F1, T150 F1, T310 F1, T350 F1; Rack series: R160 F1, R180 F1, R320 F1, R360 F1, R380 F1, R385 F1, R585 F1; Blade series: B2x285 F1, B2x280 F1, B460 F1; Acer storage series

Computer displays:

G Series P Series H Series X Series V Series S Series T Series D Series

Projectors:

P Series X Series H Series 9

Vivekananda degree college VI B.com-(VOC)

Marketing survey on Acer laptops

Mobile phones:

Acer Liquid Acer NeoTouch Acer beTouch

Other:

Digital cameras LCD TVs

Marketing:
We recognize that your marketing needs are unique, so you need a marketing campaign tailored specifically to your objectives. Our experienced marketing professionals offer an innovative, creative and flexible approach to developing your campaign and delivering costeffective results. When developing your marketing plan we assess your particular needs by reviewing your current market position and evaluating the effectiveness of your current marketing mix. We have expertise in developing your unique selling proposition, segmenting the market and creating innovative routes to market. Whether you are looking for assistance with the strategic development of your marketing plans or you want an agency that can deliver an effective product launch we can deliver cost effectively.

Strategy Development:
Acer has a wealth of experience developing cost effective innovative marketing strategies. Vivekananda degree college VI B.com-(VOC) 10

Marketing survey on Acer laptops

Our strong market research capabilities allow us to determine the needs of your customers and their expectations. Based on SWAT analysis, PEST analysis and market research findings we can segment the market and develop cost effective ways of reaching them. This ultimately translates into strengthening your position in the market place and displacing competitors.

About ACER LAPTOPS:

Acer Laptops was established in 1976 with the aim of offering high technology products for the common man. Acer is a highly ranked vendor for PCs and notebooks, due to its channel business model and multi brand strategy. Acer Laptop is known for developing user friendly and compact gadgets targeted at various mobile internet users.

A relatively newcomer for the mobile computers, Acer Laptops feature a selection of the Aspire Series, Ferrari line up and TravelMate PCs. Thanks to their innovative designs, quality and persistence, they have already been recipients of numerous awards. Acer Laptops has grown tremendously due to a profitable and sustainable Channel Business Model. In the fast-paced IT industry Acer Laptops has become a world leader in the technology Industry. Acer Laptops have grown due to their focusing on R&D and marketing. Vivekananda degree college VI B.com-(VOC) 11

Marketing survey on Acer laptops

Acer Laptops have 299.00 Intel Pentium III 600 MHz Processor 128 MB withRAM 12 Gb Hard Disk CD RW Drive, in-built Modem and Ethernet of 10/100 Lan Infra Red port Audio-in out and Mic Jacks 2 USB ports 1 Parallel and 1 Serial Ports External Keyboard port PCMCIA Slot Upgradeable Memory and Hard disks andLithium-Ion Battery, provided with Drivers CD ROM. The products include Travel Mate notebook computers, convertible Tablet PCs with Intel Pentium processors, wide-screen Aspire multimedia notebooks and Ferrari notebooks notable for a bright red chassis. Acer also markets a full range of Veriton business desktops, AcerPower and Aspire value desktops, Altos servers for the enterprise, and both LCD and CRT displays. Acer Laptop market in North American share has slipped over the past few years while the European market share has flanged up. Most of their success in Europe can be attributed to their on going association with the Ferrari Formula 1 Team and the former F1 team, Prost Grand Prix in 2001. They have recently broadened the scope of their relationship with Ferrari by announcing that they will sponsor the Formula One team until 2008.

Acer Laptop models:

Acer Ferrari : Acer Ferrari range Laptop is an ideal for

professionals, who want to deliver ideas and images with eyecatching ability. It has a wide high-resolution 15.4 inch screen with a great performance, multipurpose flash card slot, trayless double-layer optical drive and 1GB of RAM. Acer Travelmate : The Acer Travelmate is a high-performance ultra portable notebook along with the standard features including lightweight and excellent connectivity, offered by Technoworld PLC. Vivekananda degree college VI B.com-(VOC) 12

Marketing survey on Acer laptops

Acer Aspire : The Acer Aspire is an extremely versatile great-value notebook that will bring added power, mobility and performance to your working environment.

Technical Features:
o o o o o o o o o o o

I/O Interface 5-in-1 card reader (SD, MMC, MS, MS PRO, xD) 4x USB 2.0 ports HDMI port with HDCP support 1x external display (VGA) port 1x Headphone/speaker/line-out jack 1x Microphone-in jack Line-in jack 1x Modem (RJ-11) port 1x Ethernet (RJ-45) port 1x DC-in jack for AC adapter Security Acer Bio-Protection fingerprint solution, featuring Windows logon, computer protection, Acer FingerLaunch, ProfileLaunch, MusicLaunch, Password Bank, MyLaunch, FingerNav Slot for Kensington lock BIOS user, supervisor, HDD passwords Power Supply & Battery ACPI 3.0 CPU power management standard: supports Standby and Hibernation power-saving modes 48.8 W (6-cell) Li-ion battery pack 65W AC adapter ENERGY STAR 5.0 Weight & Dimensions 383 (W) x 250 (D) x 26/37 (H) mm (15.1 x 9.9 x 1.03/1.5 inches) 2.8 kg (6.16 lbs.) with 6-cell battery pack Vivekananda degree college VI B.com-(VOC) 13

o o o

o o o o o

Marketing survey on Acer laptops

Warranty One-year International Travelers Warranty (ITW)

Images of Acer Laptops Models:

Model Approx. Price (Rs)

Acer Aspire One Happy 2 is a colourful netbook which comes with 10.1-inch Acer Crystal bright LED display with 1024x600 pixels resolution and is pre-loaded with Windows 7 Starter. It Rs. 15805Acer Aspire is powered by Dual Core Intel Atom 17900 One Happy 2 N570 1.66GHz processor and Intel GMA

Acer Aspire One 722

Acer Aspire One 722 is a slim and stylish netbook that is just 1 thin and weighs only 1.35 kgs. It is equipped with a 11.6 inch LED backlit Display Rs. with 1366x768 pixels resolution and is powered by 1.0Ghz AMD

19,000

Acer 5755

Acer Aspire 5755 laptop is powered by 2nd generation Intel Core i3 2310M processor, 8X DVD writer and NVIDIA Geforce GT540M Graphics with optimus technology. It is equipped Rs. 27905with a 15.6 inch LED backlit display 32305 Aspire with the resolution of 1366

Vivekananda degree college VI B.com-(VOC)

14

Marketing survey on Acer laptops

Acer Aspire 4830TG laptop is powered by 2.3 GHz Intel Core i5 2410M processor, Dual layer DVD writer and NVIDIA Geforce GT540M Graphics. It Rs. is equipped with a 14 inch HD LED display with the resolution of 1366 x Acer Aspire 768 4830TG

46,000

Acer 5733Z

Acer Aspire 5733Z is a stylish notebook featuring 15.6 inch LED backlit TFT LCD display with 1366x768 pixels resolution and is Rs. 21673powered by 2.13Ghz Intel Penrium 23112 dual Core P6200 Processor, DVD Aspire writer and Intel HD graphics.

Acer Aspire Timeline X 5830TG Laptop is equipped with Intel Core i5-2410M 2.4 GHz Processor, 640GB Hard drive, 3GB RAM and DVD+/-RW optical drive. It supports a 15.6 inch Rs. 38435display screen, with nVIDIA GeForce 41813 Acer Aspire GT 540M graphics solution and 1GB Timeline X dedicated 5830TG

Acer Chromebook is a quick boot notebook which has 8 seconds boot time with instant on functionality. It is equipped with a 11.6-inch HD Widescreen CineCrystalTM LEDRs. backlit LCD display and is powered Acer by 1.66Ghz dual core Intel Atom Chromebook processor and

18,000

Vivekananda degree college VI B.com-(VOC)

15

Marketing survey on Acer laptops

Acer Aspire Timeline 5830TG Ci3 Laptop is equipped with Intel Core i32310M 2.1 GHz Processor, 500GB Hard drive, 3GB RAM and DVD+/-RW optical drive. It supports a 15.6 inch display screen, with nVIDIA GeForce Rs. Acer Aspire GT 540M graphics solution and 1GB Timeline dedicated 5830TG Ci3 Expert ratings

38,435

Acer Aspire 5755G (CI5) is a stylish laptop equipped with a 15.6 inch LED backlit active matrix LCD display with 1366x768 pixels resolution and is powered by 2.3Ghz Intel Core i5 2410M processor, DVD+/-RW optical Rs. 35008 Acer Aspire drive and 2GB Nvidia Geforce 5755G (CI5)

Vivekananda degree college VI B.com-(VOC)

16