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White paper title here 2-line maximum

TABLE OF CONTENTS
Topic ....................................2 Topic ....................................3 Topic ....................................5 Topic ....................................6 Topic ....................................8 Topic ....................................9 Topic ...................................11 Topic ..................................12 Topic ..................................12

Subtitle should expand on the promise of the title, emphasizing the benefits of reading the white paper, and limit to 3-lines maximum
A U T H O R B Y L I N E , I F A P P R O P R I AT E

W E L C O M E
Provide a summary stressing the relevance of the information that follows. The emphasis should be on who should read the white paper, why they should read it, and the symptoms that the white paper addresses. Note that this section of the white paper is set in a larger typeface, to provide an easy transition from the title and subtitle into the body copy. In the second paragraph, consider adding more details about the relevance of the white paper and the problems it addresses. In the third paragraph, conclude with a description of the opportunities

Ideas and resources to help you save time creating white papers for lead generation and list building. www.WhitePaperDesign.com

opened up by the information in the white paper. No previous design

SIDEBAR HEAD

experience is necessary to use our template. Make sure that the Welcome or Abstract does not extend onto the second page.

Level 1 subheadSection ONE of white paper


Normal text style, for white paper body copy. Explain the relevance of the first major subhead.

Level 2 subheadsubordinate to main point of section


Description of relevance. Enter as many text paragraphs as necessary. 1. Numbered list style: Use this when item priority is important, i.e. steps in a proper order, order of importance. 2. Numbered list style: Use this when item priority is important, i.e. steps in a proper order, order of importance.

Level 2 subheadsubordinate to main point of section


Sidebar caption style preformatted for your convenience.

Describe the relevance of the second point associated with the Level 1 subhead. Body Bullet text style. Use this text style when the order of the listed elements is unimportant. . Precise placement of text and graphics. Text and graphics are placed in boxes which you can align with on-screen guides and rulers. There is less likelihood that text and graphic elements will seemingly arbitrarily jump from page to page.

Level 2 subheadSection TWO of white paper


Begin by introducing the relevance and details associated with the second point of your white paper. If youve never tried writing directly in a page

REPLACE WITH YOUR WHITE PAPER TITLE IN FOOTER

SIDEBAR HEADING
Sidebar text style. Use this for text paragraphs. Notice how it contrasts with the text in the body copy area. Sidebar Bullet list style. Note that it is up to you to highlight the keywords introducing the list, and make them bold. 1. Sidebar Number List style. Once saved as a template, when you start a document using it as your foundation, it must be resaved using a different filename.

layout program, you may be pleasantly surprised by how quickly your work progresses.

Level 2 subheadsubordinate to main point of section


Note, above, that we have included an alternate color choice for Level 2 Subheads. However, be consistent: do not mix subhead colors like we have here! 1. Numbered list style: Use this when item priority is important, i.e. steps in a proper order, order of importance. 2. Numbered list style: Use this when item priority is important, i.e. steps in a proper order, order of importance.

Level 2 subheadsubordinate to main point of section


Describe the relevance of the second point associated with the Level 1 subhead. Body Bullet text style. Use this text style when the order of the listed elements is unimportant. Precise placement of text and graphics. Text and graphics are placed in boxes which you can align with on-screen guides and rulers. There is less likelihood that text and graphic elements will seemingly arbitrarily jump from page to page. FROM THIS POINT ON, completion of your white paper is simply a matter of entering the Level 1 and Level 2 subheads for the major points you want to communicate in your white paper, and then, going back and filling in the paragraphs between the subheads, inserting lists wherever appropriate. Text will immediately flow from page to page as you enter it.

Address Line 1 Address Line 2 Telephone: 555.555.5555 Mobile: 555.555.5555 Email:name@company.com www.WebsiteURL.com

TIP: After you have finished, go back and enter the subheads into the Table of Contents on page 1, and insert the appropriate page numbers.

REPLACE WITH YOUR WHITE PAPER TITLE IN FOOTER

Your Logo

REPLACE WITH YOUR WHITE PAPER TITLE IN FOOTER

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