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Wallet 2.0
19 Aralk 12 aramba
Wallet 2.0
19 Aralk 12 aramba
Wallet 2.0
Where Wallet gets Mobile, Smart & Living...
Wallet 2.0
Where Wallet gets Mobile, Smart & Living...
$1,744 billion
total m-commerce market in 2016
$736 billion
only for physical goods & services in 2016
vision
Telco&
Retail'
Banking'
E"Commerce)
Public'Transport'
19 Aralk 12 aramba
19 Aralk 12 aramba
Turkcell Czdan
19 Aralk 12 aramba
Turkcell Czdan
All(Phones(
Smartphones,
NFC&Enabled&Phones&
Turkcell(Czdan!
! ! ! ! ! Czdanm! Para!Gnder! Alveri! Fatura!deme! Ha9a!TL!Ykle!
64K(SIM(card(
64K,SIM,card,
256K&SIM&card&
Cless& Interface&
( STK( !
, STK, !
, Client, !
& STK& !
& Client& !
19 Aralk 12 aramba
19 Aralk 12 aramba
19 Aralk 12 aramba
19 Aralk 12 aramba
keypoint 1:
an all around, perfect network
complete mechanism @
19 Aralk 12 aramba
19 Aralk 12 aramba
keypoint 2:
content is the king
19 Aralk 12 aramba
19 Aralk 12 aramba
keypoint 3:
smartphone means smart services
what is the
IQ
of your service?
19 Aralk 12 aramba
19 Aralk 12 aramba
keypoint 4:
personalization
Data+&+Analy.cs+
Demography+ Loca.on+ Social+Network+Data+ Consump.on+Behavior+
Content&
Personalized, Content,
19 Aralk 12 aramba
19 Aralk 12 aramba
keypoint 5:
socialization
19 Aralk 12 aramba
19 Aralk 12 aramba
keypoint 6:
localization
19 Aralk 12 aramba
App App
App
App
App
19 Aralk 12 aramba
App
App
App
19 Aralk 12 aramba
App
already invented
App
App
App
App
App
19 Aralk 12 aramba
Mobile'Commerce'
Mobile'Shopping' Oers'&'Coupons' Price'Comparison' In9store'Research' Shopping'Lists'
Mobile'Payment'
Digital'&'Mobile'Wallet' Safe'&'Easy'Physical' Payments' Large'POS'Network' Safe'&'Easy'Web' Payments'
'
'
Mobile'Marke+ng'
Interac+ve''Marke+ng' Personalized'Content' Loca+on'Based'Services' In:store'Marke+ng'
Customer)Loyalty)
Social'Commerce'
19 Aralk 12 aramba
we love end-2-end
Business'
' Mobile'Shopping' Digital'&'Mobile'Wallet'Interac+ve''Marke+ng' Oers'&'Coupons' Safe'&'Easy'Physical' Personalized'Content' Price'Comparison' Payments' In9store'Research' Loca+on'Based'Services' Large'POS'Network' In:store'Marke+ng' Shopping'Lists' Safe'&'Easy'Web' ' Payments'
Customer)
Customer)Loyalty) Social'Commerce'
19 Aralk 12 aramba
19 Aralk 12 aramba
thanks
Erkan Ta
M-Commerce Manager TURKCELL erkan.tas@turkcell.com.tr linkedin.com/in/erkantas @erkan_tas
19 Aralk 12 aramba