N

You
Number

1 2 3 4 5
DIRECTIONS ------------------------------------------------------

6 7 8 9 10 11 12 13 14

First, examine yourself by writing a list of 20 adjectives that someone you know would use to describe you. Then, write a list of 20 adjectives that you think describe your target customers. Finally, write a list of 20 adjectives that you would use to describe your desired business.

FIRST THING... GO TO FILE > MAKE A COPY and save a version of this worksheet for yourself.
We'd like to thank

15 16 17 18 19 20

for helping us develop these curriculum materials.

Don't add anything below here.

You
Name

Your Customers
Number Name Number

Your Business
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

Persistent Outspoken Practical Result Oriented Reliable Team Player Leader Foreseeing Multitasking Good Observer Fast Learning Glib Self-Centered Perfectionalist Good Listener Intelligent Proactive Quick-Tempered Curious Inquisitive

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

Urban Cybernaut Practical Impetuous Curious Indolent Participative Trig Tonish Busy Outsourcer Working Class Inquisitive Multitasking Outspoken Open Minded Social Programmed Neat Prudential

Don't add anything below here.

Your Business
Name

Aggregating Connecting Practical Economical Supportive Contributive Programmed Required User Friendly Customer Oriented Useful Cooperative Innovative Friendly Reliable Easy on the Eye Inspirational Organized Meaningful Special

Company Name

444kuru Kirliler Sepete Spotless City, LLC Village Laundary Services Door2DoorDryClean.co.uk Company Name

2.00
Words

18
Characters

100%
Functional

Domain Name

0%
Exact Match

20%
.com

0%
Hyphen

20%
Subdomain

Logo Design

100%
Symbol

60%
Tagline

2.80
# of Colors

40%
Use Blue

40%
Use White

DIRECTIONS -----------------------------------------------------Company Name: Enter the company name with spaces. Do not include stuff like ".com" even if that is the name they go by. Website: Pull up the website. Copy the link in the address bar and paste it into the cell. Type: Should be either functional, invented, experiential, or evocative. Symbol: Does the company use a symbol as part of their logo? Yes or No answers only. Taglline: Does the company have a tagline next to the logo? Yes or No answers only. # of Colors: How many color does the logo contain? Primary Color: The most prominent color in the logo? Stick to primary colors (i.e. blue, green, red, etc.). Secondary Color (optional): The second most prominent color in the logo? Stick to primary colors (i.e. blue, green, red, etc.).

We'd like to thank

for helping us develop these curriculum materials.

COMPETITIVE ANALYSIS
Website Type Symbol Tagline

444kuru.com kirlilersepete.com spotlesscity.com chamakdirect.com/ door2doordryclean.co.uk

Experimental Functional Experimental Functional Functional

Yes Yes Yes Yes Yes

yes yes no yes no

Don't add anything below here.

# of Colors

Primary

Secondary

3 3 2 3 3

Blue White Blue Pink Blue

Green Blue White White White

NAM
1

DIRECTIONS ------------------------------------------------------

See required reading materials.

4
We'd like to thank

for helping us develop these curriculum materials.

NAMING BRIEF
What does your company do?

Temizle.com helps you to find a dry cleaning and laundry company online and order a pick-up Does the .COM need to be available?

I have just secured Temizle.co and Temizle.com is available for 8.000$ or 40$ per month What is your industry?

Dry Cleaning and Laundry Industry Describe your customers?

My customers are accustomed to fast changing suburban life, have dirty clothes and use internet What 3 things do you want your company name to communicate to customers?

Convenience in dry cleaning and laundry market, secure cleaning services and easier urban life What character, tenor, or spirit do you wish to convey?

High service quality, convenience and ease of dry cleaning and laundry services Are there any words or phrases you especially like?

One click ahead of cleaning Are there any words or phrases you especially dislike?

No

Number

1 2 3 4 5 Top 5 Names 1 2 3 Temizle Co Temizle.com Tertemiz.com 18 17 16 6 7 8 9 10 11 12

DIRECTIONS -----------------------------------------------------INPUT ------------------------------------------------------------Domain: What is the primary domain you would use? Type: Should be either functional, invented, experiential, or evocative. Characters: How many characters long is the name? (auto) Syllables: How many syllables does the name have?

13 14 15 16 17 18 19 20

YES OR NO -------------------------------------------------------Phonetic: Can the name be spelled phonetically? .COM: Is the .com domain available? Exact Match: Does the name match the name exactly (i.e. "Highrise" vs "highrisehq.com")

SCORED ------------------------------- 0 - No, 1 - Maybe, 2 Yes

Trademark: Is the trademark available? Conduct a comprehesive search on Google. Look: Can someone memorize the spelling of the name in five seconds or less? Does the name look good when written? Sound: Is the name easily repeated by others hearing it for the first time? Is it memorable? Unique: Is the name sufficiently differentiated from the competition? Depth: Does the name have multiple meanings? Are they all positive? Can you take advantage of the multiple meanings? Energetic: Does the name sound energetic? Do people smile after saying it? Is it vital and full of life?

Energetic: Does the name sound energetic? Do people smile after saying it? Is it vital and full of life? We'd like to thank

for helping us develop these curriculum materials.

Potential Names
Name Domain Type Characters Syllables

Temizle.com Tertemiz.com Temizle Co

temizle.com tertemiz.com temizle.co

Functional Functional Functional

12 12 10

4 4 4

Don't add anything below here.

Potential Names
Phonetic .com Exact Match Trademark Look Sound Unique Depth

Yes Yes Yes

Yes Yes Yes

Yes Yes Yes

2 2 2

2 2 2

2 2 2

0 0 0

0 0 1

Don't add anything below here.

Energetic

1 0 1

LOGO DES
1

DIRECTIONS ------------------------------------------------------

Unless you are a designer you are going to need to hire someone to help you develop a logo. There are multiple options ranging from hiring a friend, to an individual designer, to crowdsourced design sites. Regardless of which method you decide to pursue, the key to a successful project is clear project brief, an open mind, and constant communication.

Your logo should be designed and delivered in:

1. Black and White 2. Grayscale 3. Color

The designer should deliver your logo in:

1. High-resolution and low-resolution formats 2. Vector file 3. JPEG 4. PNG with a transparent background

Special Thank You to our Curriculum Partner

7
for helping us develop these curriculum materials.

LOGO DESIGN BRIEF

What is the exact name you would like in your logo?

Temizle.com What is your industry?

Dry Cleaning and Laundry What are the top 3 things you would like to communicate through your logo?

New era in cleaning, convenience and ease of dry cleaning and laundry services Do you want the logo to include a symbol?

Yes Do you want the logo to include a tagline? If yes, what is that tagline?

Yes. One click ahead of cleaning Any color preferences?

Blue Do you have any other information or links you want to share?