SHUBHLABH

Mahindra ShubhLabh (seeds, crop protection, and market linkages and distribution). DIrstibution of these in rural areas is done by MAHINDRA SHUBHLABH ShubhLabh provides farmers with a single source channel to access all the products, services, and knowledge they need to run productive farms.

Mahindra ShubhLabh Services was established in 2000 in order to better serve our extensive rural base of farm equipment customers.

Before the planting season, farmers are provided with a portfolio of seeds including cereals, oil seeds, fruits, vegetables and seed potato. By supplying high quality seeds before the growing season, we enhance the potential for improved farm productivity in several regions of India.

During the growing season, farmers bring an array of products to help them protect their crops and reap high yields. Through the wide trade and distribution network, ITC supply a wide range of crop care inputs including insecticides, fungicides, herbicides, nutrients, biologicals, and plant growth promoters.

After harvest, ITC provide distribution services for fresh produce both domestically and abroad. Today, we export to numerous retailers in continental Europe, the UK, the Middle East, China and Southeast Asia and import foreign fruit to India. Their fresh produce basket includes pomegranates, mangoes, apples, kiwis, and pears. Ref: http://www.mahindra.com/What-We-Do/Agribusiness/Companies/Mahindra-ShubhLabh-Services

STOCKIST
FMCG Distribution Network Manufacturing plant --> Company Ware House --> Regional Ware House --> Regional Stockist -> Super Stockist -> Stockist --> Distributor --> Retailer

The inventory is under the ownership of the company only until it reaches the distributors by the C&F agents. The stockists are responsible to distribute to the retailers. Each stockist may serve around 5001000 retailers in a proximity. Also, all the stockists are not the same in their storage. Every stockist may have his own set of categories which he can store the best, like a stockist can store rice, sugar, teapowder, biscuits, and snacks

The stockists appoint salesman who take the orders from the retailers, and the delivery is made on a van. Each stockist may have 6-10 vans, and 10-12 people for the delivery process.. The link between the manufacturer and the stockist is maintained by the manufacturers employees Area Sales Manager, Territory Sales Manager, Activation Manager, and the Re-

Stockist Salesman (RSSM) manages all the distribution, purchases, labor management, and supervises the delivery process.

4 Segments of ITC. 1) Fast Moving Consumer Goods (FMCG) 2) Hotels, Paperboards 3) Paper & Packaging 4) Agri Business SWOT Analysis of ITC ltd

STRENGTHS 1. ITC leveraged it traditional businesses to develop new brands for new segments. 2. ITC is diversified company trading in a number of sectors.

WEEKNESS 1. Continues to use its original name, despite the negative connection of tobacco with poor health and premature death. 2. To fund its cash guzzling FMCG startup, the company is still dependant upon its tobacco revenues

OPPORTUNITIES 1. ITC is moving into new and emerging sectors 2. Per capita consumption of personal care products in India is the lowest in the world offering an opportunity for ITCs soaps, shampoos

THREATS 1. obvious threat from competition, both domestic and international.