Aghreni Digital Marketing

World Class Interactive Marketing –Now serving India

 Aghreni Overview

• Leader in Digital Marketing

– Acquisition : Acquire new customers
– Retention: Up sell/Cross sell and engage existing
customers
• Channel focus: Email & Mobile
• Founding Executives from #1 ranked provider in the
US. Experience serving clients like Citibank,
Walmart, Barnes & Noble and Proctor & Gamble
• Europe’s leading emarketing platform + localized
best practices
 Aghreni Offerings

Up sell and Engage

Acquire new customers existing customers using
using
e-messenger
Rupeemail
• Integrated email & mobile marketing
• Incentive based email program platform
• Pay for performance • Comprehensive Reporting
• Over 180,000 double opt-in names • Industry leading deliverability
 Rupeemail

• In House Double Opt-In Email List

• Customer Database across India
• Very High Open Rate in excess of 20%
• Incentives for Customers to open emails from
marketers
• Extensive Tracking and reporting
• Time to Live messages
• Sender’s verification
• Each recipient is given a 3 digit unique code
that only recipient knows to identify the
genuineness of the message
 Customer Profile Data

180,000+ customer profile across the country, still growing strong

Profiles includes various socio-economic segments, socio-demographics
and preferences

More than 75% of profiles less than 30 years of age

Open rates vary from 25 to 30%, highest among any online campaigns

Detailed real time and highly accurate reports

Number of email opened, how long the reader was on the email, click
through rates
Demographics
Age Income Cities
18-19 23,801 No Earning 42,711 Bangalore 14,065
20-29 114,112 Up to 1 Lakh 20,745 Chennai 15,134
30-39 22,615 1-3 Lakhs 33,496 Mumbai 12,152
40-49 6,063 3-6 Lakhs 15,113 Delhi & NCR 18,670
50-59 2,315 6-9 Lakhs 3,538 Hyderabad 13,476
60-69 536 9-12 Lakhs 1,587 Kolkata 4,756
70 and Above 289 12-15 Lakhs 1,053
More than 15
No Data 13,852 Lakhs 1,651
Prefer not to say 45,341
No Data 18,348
 Rupeemail Clients

ICICI Bank

ICICI Lombard General Insurance

India Today Book Club

BuzzInTown

Cleartip.com

FutureBazaar.com

SnapFish.in

MyNokia.com

Shoppers Stop

EasyInsurance.in
Many More……..
 e-messenger

Integrated email and Mobile

ASP

Network setup

Inbound Management

Classroom training

Account Management
Team

Customer Support
Access

Online Resources

Full Service Customers also get deployment services

 e-messenger Features:

• Integrated functionality for both email and Mobile SMS

campaigns
• Basic Functionality
– Import and Export Facilities
– Bounce Processing: Eliminate dead addresses
– Profile enrichment by recipients
• Advanced Functionality
– Sophisticated selection of target groups
– Spanned administration via super-newsletters
– Event Engine – Build relationships with constant dialogue
– Split Send Out

• Automatic Generation of text, SMS and fax messages from the

content of the corresponding HTML template
 e-messenger Features:

• Content Management System

 e-messenger Features:

• Upload: Use messages from your mail client directly

• Archive and Drafts: Store and reuse messages
• Personalized previews: Verify before sending
• Multiple format: Send out as SMS, Fax and Flash
• Personalized attachments
• Reply Handling: Use personalized contact options
• Feedback and Analysis options
– Integrated accounting
– Tracking – openings, forwards and clicks
– Viral Marketing: Forward tracking
– Aggregated statistics
– Event Tracking and ROI
– Visual Reporting: Showing results where they occur
 e-messenger Features:

• Security Measures
– High Security Server Farm
– Continuous Monitoring for a stable environment
– Multi level backup
– Firewalls: Restricted access to your system
– Permission Management:
– Security Audit: External verification of safety standards
– Blacklist: Exclude complainers forever
– Detailed subscription information
– Maximum message limitation
 e-messenger Features:

• ASP Solution: the smart way of email marketing

– Lower cost of infrastructure and maintenance
– Relationships with mail providers: Removing blockage fast
• Modern Architecture: Distributed Performance
– Java based: Adaptability through modular design
– Cluster architecture: faster and safer
• Interfaces
– Web interface
– File based interface: FTP, SFTP, SCP, HTTP, HTTPS
– SOAP (Web services)
– Direct Database
– Direct Request
– Data Formats: XML, csv and Excel
– Email
e-messenger Clients
 Aghreni Advantages

ISP Relations

Reputation

Return Path

List Cleansing

Professional Services
 Thank You

Aghreni Technologies Private Limited

335 Double Road
Indiranagar 1st Stage
Bangalore – 560 038
INDIA

246, Fifth Avenue, Ste 301

New York, NY 10001
USA

Web: http://www.aghreni.com
Email: info@aghreni.com
Ph: +91 80 4204 2734 (India)
1 646 340 3409 (US Direct)