Hailey Nickell Family Literacy Centers Public Relations Campaign Core Problem Family Literacy Centers (FLC) lost

all their funding and donors after some difficult challenges that the company faced, without funding FLC will no longer exist. Situation Analysis FLC used to be a booming non-profit organization developed to help combat illiteracy in the United States. There were centers located at various locations around the nation. Funding was coming into the program on a consistent basis from donors. About three years ago Ed Greens wife passed away and he had to deal with that emotionally. That took a toll on FLC because Green stopped contacting donors, and stopped spreading awareness. FLC is now at a standstill and Green wants to start up the program again nationwide. Therefore, Green has the opportunity to develop a program that will get potential donors to start contributing again. SWOT Strengths: Lots of printed material, new iPhone and iPad app that is being developed, online training available for center directors, parents, students and tutors, national organization, past conference presentations and a far reaching audience. Weaknesses: Little to no staff available to help spread awareness, praise the smaller centers instead of recognizing their own accomplishments, lots of printed material the message can get lost, no donors, no funding and no awareness. Opportunities: Opportunity to develop a new program to recruit and maintain donors, opportunity to recruit new staff members to help spread awareness and opportunity to develop an Internet presence. Threats: Apathy from donors, not enough people concerned about the cause, not enough staff members to help the organization and not enough Internet presence. Public Profiles Potential Donors: These people and organizations are within the ages of 25 to 60. Most of these donors are from Utah, with some in other states. These people and organizations range from making $60 thousand to more than $100 thousand. Most of them are already aware that illiteracy is a problem, and have an interest in supporting the cause. About 2 percent are unaware or have never thought about illiteracy being a major issue. Many of them are inner city minorities. Most of them are religious ranging from the Seventh-day Adventist Church to Protestants. Potential donors can generally be reached through social media, printed materials, TV, radio, newspaper, word of mouth and opinion leaders.

Current Relationship: Potential donors are the main focus of the campaign. FLC is looking for a way to educate them on FLC programs which include learning literacy facilities, tutoring, books for children and adults and Internet programs. These donors are affected because most of them are in states where illiteracy causes other social issues. Influentials: Peers, people who are illiterate, self, church authorities, other similar non-profit organizations and FLC. Self-Interests: Image of the donor, social norms, religious beliefs and contributing to a cause. New FLC volunteers: These people are within the ages of 20 to 50. There should be an almost even divide of how many are from Utah and other states. Utah should have a few more members because this is the home state of FLC. Ideally these people are already aware of how illiteracy is a problem and the negative effects that come from it. They are also interested in supporting the cause. These people have a strong concern for the well-being of others. Most of them are religious. New FLC staff members can be reached through social media, advertising on campus, radio, TV, word of mouth and opinion leaders. Current Relationship: These people are searching for new opportunities to serve within their communities. They are usually already involved in one or more causes and are open to new ideas. Some have been involved with FLC, though a large portion is just learning about the program. They are usually more outgoing and have a desire to serve. Most of them are religious. Some have experienced first-hand the effects of illiteracy. Influentials: Peers, family and church leaders. Self-Interests: Self-image, religious beliefs and a desire to serve. Goal Develop a program that recruits and maintains donors for the funding of FLC. Objectives 1) Raise awareness of FLC and their programs by 40 percent by August 2013. 2) Increase the number of donors to three by August 2013. 3) Create a strong Internet presence for FLC by 70 percent by August 2013. Key Publics Potential Donors (1,2) New FLC Staff Members (1,2, 3) Messages Potential Donors Primary: Help stop the disease of illiteracy.

Secondary: One-fourth of the U.S. adult population is functionally illiterate! This means that one in four cannot: locate an intersection on a street map, fill out an employment application, or read a phone book. FLC brochure. "Over 44 million people are illiterate. FLC brochure. "I cannot begin to express to you the overwhelming feelings I have at being able to share what you and your organization are offering. It is an incredibly humbling experience to realize what power this program has to make a difference in peoples lives. And that I have the ability to share it with others and make it happen! Lee Ann Crockett. Former FLC representative. Primary: Stop crime, poverty and illiteracy by donating. Secondary: "Two-thirds of all children who do not read by the fourth grade will be in jail or on welfare when they are adults. FLC brochure. 70 percent of inmates and 85 percent of children in the juvenile court system cannot read. FLC brochure. Just $1.17 per day is all it takes to help a child learn to read. Compare that to the thousands of dollars it takes to house inmates and juvenile offenders. Literacy is not only a great option but a life changing experience. FLC brochure. New FLC volunteers Primary: Get involved, change lives and communities. Secondary: I am sincerely grateful for what you are doing to help others through Family Literacy Centers and I am very honored to be any part of helping you help others. Lee Ann Crockett. Former FLC representative. Seventy-five percent of the 1,100 students in the school are special needs students- fiftyfour percent ESL, the rest are homeless, live in poverty, etc. West Lake Jr. High FLC, West Valley Utah report. We are developing an iPhone app that will give tutors and individuals the FLC materials they need to becoming literate virtually anywhere. Ed Green. Primary: Help others become literate through tutoring. Secondary: Utilize and train volunteers . to focus on internalizing literacy in the family and community context. FLC proposal, Ed Green. Train and empower center directors and volunteer tutors in instructional methods to teach reading and writing. The certification training program has been tried and proven. FLC proposal, Ed Green.