LOOKING AT THE NUMBERS DIGITAL IN 10 MINUTES

BERIT BLOCK | SNR. MARKETING AND COMMUNICATIONS MANAGER

14 November 2012
Follow @comScoreEMEA

Key Trend #1

ALWAYS ON

comScore, Inc.

Proprietary.

Key Trends:

The European Digital Day

comScore, Inc.

Proprietary.

Source: comScore MMX, Europe, June 2012, 15+

Key Trend #2

SOCIAL

comScore, Inc.

Proprietary.

Key Trends:

Digital Wouldnt be the Same Without Social Media

in 4 minutes is spent on
Social Networking

comScore, Inc.

Proprietary.

Source: comScore MMX, Europe, June 2012, 15+

2 1

in 3 minutes on social networking sites are spent on Facebook in 7 minutes spent online are spent on Facebook
Source: comScore MMX, Europe, May 2012, 15+

Social is Becoming More Visual

18x Growth vs 2011 6.0 million users

9x Growth vs 2011 5.9 million users

39x Growth vs 2011 22.1 million users

comScore, Inc.

Proprietary.

Key Trends:

Social Goes Mobile

Top 10 Smartphone Categories by Growth
social networking check-in service online retail
24,961 9,867 20,594 10,677 17,347

+153%

+93%
+90%
31,631

electronic payments
# Unique Users (000)

9,108
16,818 28,413 15,520 48,698 26,651 22,442 12,365

general reference bank accounts instant messaging

+88%
+83% +83% +81% +79%
60,466

food, recipes, cooking tips

credit cards weather health information
0

14,661
8,189 33,990 11,190 6,315
10,000 20,000 30,000 40,000 50,000 60,000 70,000

+78% +77%
% YoY Growth

June 2012
comScore, Inc. Proprietary.

June 2011
8
Source: comScore MobiLens, EU5, 3 month average ending June 2011 vs June 2012, 13+

Key trend #3

MOBILE

comScore, Inc.

Proprietary.

Key Trends:

Smartphones Would you Leave the House Without?

The penetration of smartphones in EU5 grew from 40% in 2011 to 54% in September 2012

Googless. Google Goes for Gold: smartphone platform market share grew from 26% in 2011 to 46% in 2012

comScore, Inc.

Proprietary.

10

* Source: comScore MobiLens, EU5, 3 month average ending September 2011 vs September 2012, 13+

Key Trends:

Small Screens Make a Big Impact

comScore, Inc.

Proprietary.

11

Source: comScore Device Essentials, Europe, June 2012

Key Trends:

Tablets a Phenomenon

Percentage of Smartphone Audience also Owning a Tablet

14.1%

7.6%

June 2011

June 2012

comScore, Inc.

Proprietary.

12

* Source: comScore MobiLens, EU5, 3 month average ending June 2011 vs June 2012, 13+

Key trend #4

SHOPPING

comScore, Inc.

Proprietary.

13

Key Trends:

Shopping Online is Normal

Quick facts: 314.5 Million Europeans Visited Retail Sites 8% Year on Year Growth 1 in 3 European Online Shoppers Visit Amazon

17.1 million European smartphone shoppers

Source: comScore MMX, Europe, September 2012, 15+

comScore, Inc. Proprietary.

14

comScore MobiLens EU5, 3 month average ending September 2012, 13+

Key Trends:

Smart(phone) Shopping
Shopping Activities with Smartphone
Found store location

19.2%

Compared product prices

15.8%

Researched product features

15.0%

Made shopping lists

13.4%

Found coupons or deals

13.2%

Purchased goods or services

12.9%

Checked product availability

0.0% 5.0%

10.9%
10.0% 15.0% % of all Smartphone Owners 20.0% 25.0%

comScore, Inc.

Proprietary.

15

Source: comScore, MobiLens, EU5, 3 month average ending June 2012, 13+

Key Trends:

Mobile Commerce is Getting Serious

More than 1000

1.6%

501 - 1000

8.1%

301 - 500

12.9%

101 - 300

32.3%

21 - 100

36.4%

Less than 20

8.6%
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0%

% Made Purchase with Smartphone

comScore, Inc.

Proprietary.

16

Source: comScore MobiLens, EU4, 3 month average ending June 2012, 13+

*Changing Habits *Social *Mobile *Shopping

Thank you
BERIT BLOCK
@comScoreEMEA bblock@comscore.com www.comscore.com

In Stockholm: GERBEN BOOT (gboot@comscore.com)