Ian Sykes Business Information Architect

+44 (0)778 694 0653 IanGSykes@gmail.com

Ian is an experienced Business Information Architect with a successful track record of delivering technological solutions to optimize operational performance efficiencies, enable evidence based decision making whilst reducing IT cost and increasing the Return on investment from Analytics and preserving business integrity and compliance. His experience includes:
Initiatives Relationships Verticals

Risk Basel II Actuarial Support Teradata Conversion Master Data Management IT Recharge Reduction Automation/Optimisation DB2/Oracle/SAS SQL/ETL/CICS BI Governance

BICC Setup Vendor/Business/IT Team Development Analytics Offsites Process reengineering Service Agreements Use Case Management Project Prioritisation

Retail banking Insurance Credit Ratings Travel Industry Telecommunications

HSBC - London Head of Information Architecture - Change Delivery Head of Information Infrastructure - Risk 2009 Present 2005 2009

Created from scratch a BICC to modernise Data utilization to enable improved data management and business decision making. Built the team recognizing the value of diversity in terms of skills and capability, ethnicity, gender, selecting the best candidates from IT and the analytics communities. BICC members nominated for extra awards between appraisals by both IT and the Business managers we served. Two of which became talent pool candidates, consistently rewarded for high achievement. Engaged with business units possessing budgets for project funding to improve data utilization. The BICC operated on zero budget. Supported the business in defining Use cases and developed business cases for projects always looking to share IT development costs and reduce ongoing support costs by sharing resources. Accelerated the achievement of A-IRB status Basel II the first UK Bank to achieve this. Collaborated with Risk, IT, SAS and Teradata improved Model development speeding up development and deployment of behavioural scorecards and Basel ll models to days from weeks improving impairment provisioning by 1m per month.

Ian Sykes Business Information Architect

+44 (0)778 694 0653 IanGSykes@gmail.com

HFC - Windsor Information Development Manager - Marketing Department 2002 2005

Collaborated with statistical analysts to develop a semantic layer on the enterprise Data Warehouse for Prospect segmentation, Customer Net Present Value and Account Performance. Provided technical support for the Database Marketing analysts. Devised a self-service automation process to reduce IT development costs. Organised and hosted European BI User Groups and Analytics offsites. Identified as a valued individual during the HSBC takeover and asked to transfer to their Risk department.

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Previous assignments as an Independent Creditinfo Schufa GmbH Frankfurt Am Main Swisscom AG Bern National Australia Group - Glasgow Airtours Helmshore LV= - Bournemouth Oracle DB2 Datawarehouse solutions design develop and delivery Semantic layer development Requirements gathering

2001 2002 2000 2001 1999 2000 1997 1995 1996 & 1998 1999 B2B Analysis Actuarial Analysis Scorecard development Segmentation

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Previous Employment Guardian Royal Exchange Lytham St Annes IT Security SAS Technical Support Analyst Programmer

Operations Analysts Scheduling Personnel Recruitment

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Professional Development: Retail Banking Compliance, Data Protection and Anti Money Laundering Google Education Certified, Coursera Web Intelligence and Big data Conferences: SAS, Teradata, Marketing Professionals, IBM Business Intelligence. Degree: BA (Hons) Politics & Economics, Open University Blog: The Corporate challenge of Big Data

Ian Sykes Business Information Architect

+44 (0)778 694 0653 IanGSykes@gmail.com

Appendix 1 Further achievements Developed in collaboration with IT the Architecture and work practices to enable the business to exploit the technology considered to be best in class at HSBC and is now being adopted globally. Influenced the transformation of the Business Intelligence strategy to be centralised, scalable with workload balancing reducing downtime to a scheduled 5% from a burning platform with un/scheduled 20% downtime. Built a Data Governance function serving Retail and Commercial verticals of the UK bank. Optimised business analytic processes to increase value by 42m over 3 years delivered through optimisation and efficiencies. Collaborated with IT to reduce annual charges, achieved through efficiency drives, modernisation and licence optimisation 20% over 3 years. Ran Communications Webinars to share and foster best practice inclusive of IT, Business Analysts and Vendors. Introduced self-service sandbox development and automation for business critical analytical modelling and reporting reduced deployment to days not months making development more agile. Redesigned the operational FTE capacity model and Incentive scheme for Call Centres in the UK and India ensuring better planning and more accurate incentive payments. Engaged Senior Business Managers to ensure they understood the value of Agile methodology and had resources available to support it. Improved Communication at all levels by forming focus groups to communicate progress. Developed Sharepoint and crowdsourcing solutions for collaborative idea generation and document progress. Standardised data acquisition, consolidated training and Data Management across the Personal and Commercial verticals of the bank. Ensured compliance with Group policy standards and robust governance to provide good quality accurate information. Enabled assessment of historical and predicted performance against strategic objectives. Engaged with Senior Management at Group level to understand strategy and assist local management to identify and prioritise solutions, implementations and initiatives. Implemented automated batch management. Developed solutions on DB2, Oracle and Teradata relational databases. BICC Administered monitored the security access to Business Intelligence data provision. Enjoyed good open and connected relationships at senior management creating partnerships across Technology Services and Business Units helping them reduce cost and increase value.

Ian Sykes Business Information Architect

+44 (0)778 694 0653 IanGSykes@gmail.com

Appendix 2 BICC Experience influencing future direction The BICC represented all Users, Owners and Custodians of data across the Retail and Commercial verticals of the Enterprise promoting best practice and reducing duplication, IT effort and business Silo production. Share and help others build on my experience of building a Business Information Competency Centre creating a Return on Data culture with Lean Governance. Seeking opportunities in London UK to help companies develop processes to build on Big Data, and runs a personal Amazon Web Services account and working through Cloudera's Big Data University courses, Google education and Hortonworks Tutorials for Hadoop and MapReduce. Ownership was defined as Customer (that pertaining to the Private and regulated through Data Protection Act), Enterprise Operations (that pertaining to competitive advantage) and Public (that pertaining to aggregated or anonymous data) where value may be derived across the Enterprise both inside and enable revenue to be raised from outside the enterprise. Built a Lean Governance program that was effective but didnt reduce the advantage of agile development. The foundation of the Governance program should be based on Quality Assurance so predicted outcomes have their best chance of succeeding. Enhanced the Data Quality program to be proactive not reactive. Data should be proven to be accurate, up to date and complete. Those with the most at stake with the data should take ownership of the Metadata describing the data so processes can be put in place to measure accuracy and ensure the security of the data by Business value including Enterprise Compliance and Regulatory adherence. Stakeholder management should ensure open, inclusive and fair Collaboration between IT, Business Analysts, Operations, Finance and the Csuite execs focusing innovation driving return on investment delivering Enterprise strategy. Developed Crowdsourcing collaboration with IQJAM and Sharepoint so all knew projects in flight and what it they were trying to achieve. What data is available, who is working with it and what for. Simplify, reduce duplication and encourage innovation. Forged links with suppliers of Cloud services and Hadoop/Mapreduce developers to be able provide solutions that are cost effective, agile and compliant. Recently invited to take part in a panel discussing the role of Big Data in Financial Services at the London Stock Exchange. Blog on the Corporate Challenge of Big Data has been read in 39 countries.

Ian Sykes Business Information Architect

+44 (0)778 694 0653 IanGSykes@gmail.com

Appendix 3 Endorsements Colin Bristow, Senior Technical Client Manager, SAS UK was a consultant or contractor to Ian at HSBC Ian has always shown a keen eye for the longer term strategic solution; identifying how clear benefits can be realised and integrated into the business. His background has provided a broad range of input and options for moving forward analytical options within the business. In summary, Ian is a really useful and clear visionary. September 18, 2012

Graham Flower, Head of Customer Management, HSBC worked directly with Ian at HSBC Ian has the rare ability to understand the business needs and translate into actionable data requirements. In a complex business with many competing needs he was able to help us prioritise our investment without 'boiling the ocean' . June 10

Martin Hagerty, Head of Retail Credit UK, HSBC managed Ian at HSBC Ian is a domain expert in his field, who also possesses a real hands-on approach to getting the job done. Adept at identifying creative solutions to challenging problems, Ian always adds value from day one June 5, 2012 I have known and worked with Ian for eight years. He is always reliable, honest hardworking and very innovative. When Ian joined my at HSBC our data was substandard at best. Ian pro-actively improved our data which helped our loan impairment performance become the best in the UK. It also helped us become the first major High Street bank attain AIRB status under Basel II. He is a great guy who everyone enjoyed working with and I would not hesitate to recommend Ian to any potential employer and wouldn't hesitate to hire him again. June 2, 2012

Chris Blampey, Head of Retail Credit Risk, Continental Europe, HSBC worked directly with Ian at HSBC Ian is a domain expert in his field, who also possesses a real hands-on approach to getting the job done. Adept at identifying creative solutions to challenging problems, Ian always adds value from day one June 5, 2012

Steven Rawes, HSBC Global Technology Account Manager, SAS was a consultant or contractor to Ian at HSBC I always found Ian to be open, trustworthy and honest in vendor dealings and relationships. He successfully worked with vendors including myself to provide HSBC process re-engineering that saved 6m a year on Risk model development. He also organised cross Corporation events to get the Analyst community to connect with vendor participation. From my dealings with Ian over a number of years I have no hesitation in saying he was a pleasure to work with. June 15, 2012